FOR IMMEDIATE RELEASE
CONTACT: Shannon Baker
QUAKER STEAK & LUBE ANNOUNCES TRIPLE ATOMIC TOUGH CHALLENGE
National Restaurant Chain Creates User-Generated Video Contest to Promote New Wing Sauce
SHARON, Pa. – December 1, 2009 – Quaker Steak & Lube, the award-winning automotive-
themed restaurant chain known for its 21 chicken wing sauce varieties, recently unveiled its
latest sauce, the Triple Atomic, and announced the launch of the Triple Atomic Tough Video
Challenge to help introduce it to the world.
Beginning on December 12, Quaker Steak & Lube will ask consumers to demonstrate how tough
they really are by creating a 30-second video and uploading it to TripleAtomicTough.com,
powered by YouTube. Videos will be judged on originality, overall appeal and motivation factor.
A panel of judges will narrow down the entries to the Top ten contestants, which will then be
revealed on the restaurant chain’s official Facebook Fan page and YouTube Channel. The world
will then have a chance to vote online for their favorite video. The grand-prize winner will
receive free wings for three years, and two runner-up videos will receive a $250 and $100 gift
“We want to know if you’re tough enough to handle the heat of our latest sauce,” said Bob
Mentrek, senior vice president of promotions and marketing at Quaker Steak & Lube. “This
isn’t an eating contest; it’s a state of mind. We’re asking The Lube fan nation to prove to us why
they are tougher, and hotter, than the hottest wings around.”
The contest will be promoted online and in-stores beginning in December. For more information,
and for the official rules, visit www.quakersteakandlube.com.
About Quaker Steak & Lube:
Founded in 1974, Quaker Steak & Lube® is a family friendly restaurant with a motor-themed
atmosphere. Commonly referred to as “The Lube,” the restaurant features a unique blend of
great service, award-winning food, supercharged events and eye-popping décor. Today, with
over 30 locations, The Lube serves over 70 million wings annually, sells its bottled sauces
around the world, has won the title of “Best Wings USA,” and has over 100 local, national and
international awards for its wings and 21 signature wing sauces.