KTVG PROGRAMMING RESEARCH
TWO & A HALF MEN
3/05
WARNER BROS (2007)
Popular jingle-writer Charlie must give up his swinging, self-absorbed single life-style and his Malibu pad
when his about-to-be-divorced younger brother, Alan (an uptight chiropractor) and his ten-year-old son,
Jake, move in. Even though Charlie and Alan are as different as night and day, they both agree on one
thing, they want what’s best for Jake.
Cast: Charlie Sheen, Jon Cryer, Holland Taylor, Angus T. Jones, Marin Hinkle
Executive Producers: Chuck Lorre, Lee Aronsohn, Eric Tannenbaum, Kim Tannenbaum, Mark Burg,
Oren Koules
Note: Remember, this is an overall network performance overview. In order to meet individual station
needs, consult with your programmer for a more detailed local market analysis.
TWO & A HALF MEN Share Trends
SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
Nov '04
Mon 9:30PM 11 16 16 17 12 13 7 5
#2 #2 #1 #1 #2 #2 #3T #3T
Competition: Monday Night Football, Las Vegas, The Swan 2, Second Time Around, Everwood
May '04
Mon 9:30PM 10 15 14 16 12 14 7 5
#1 #1 #1T #1 #1T #1 #3 #2T
Competition: ABC Movie, Las Vegas, The Swan, Half & Half, Everwood
Feb '04
Mon 9:30PM 11 15 14 15 10 12 7 6
#1 #1T #2 #2 #3 #2T #3T #2T
Competition: ABC Movie, Las Vegas, Big Fat Obnoxious Fiance, Half & Half, Everwood
Nov '03
Mon 9:30PM 11 15 15 17 10 11 9 6
#2 #2 #1 #1 #3 #2T #2T #2T
Competition: Monday Night Football, Las Vegas, Joe Millionaire, Half & Half, Everwood
Source: NTI NAD, as dated.
TWO & A HALF MEN Lead-ins
SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
Nov '04/Mon 9:30PM
LI: Everybody Loves Ray 11 16 15 17 11 12 6 6
TWO & A HALF MEN 11 16 16 17 12 13 7 5
% Change - - +7% - +9% +8% +17% -17%
May '04/Mon 9:30PM
LI: Everybody Loves Ray 11 16 16 17 12 14 6 5
TWO & A HALF MEN 10 15 14 16 12 14 7 5
% Change -9% -6% -13% -6% - - +17% -
Feb '04/Mon 9:30PM
LI: Everybody Loves Ray 12 17 15 17 12 13 7 6
TWO & A HALF MEN 11 15 14 15 10 12 7 6
% Change -8% -12% -7% -12% -17% -8% - -
Nov '03/Mon 9:30PM
LI: Everybody Loves Ray 12 18 17 19 12 13 11 7
TWO & A HALF MEN 11 15 15 17 10 11 9 6
% Change -8% -17% -12% -11% -17% -15% -18% -14%
Source: NTI NAD, as dated.
TWO & A HALF MEN vs. Competition - Regular Airings
Monday 9:30PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: Everybody Loves Raymond 11 16 15 17 11 12 6 6
TWO & A HALF MEN 11 16 16 17 12 13 7 5
Monday Night Football 12 17 9 9 23 24 10 8
Las Vegas 8 12 12 13 11 12 6 5
The Swan 2 5 7 10 8 5 4 7 6
Second Time Around 2 3 5 4 1 2 5 4
Everwood 3 5 6 5 3 3 8 2
Source: NTI NAD, Nov '04.
TWO & A HALF MEN vs. Competition - Regular Airings
Monday 9:30PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: Everybody Loves Raymond 11 16 16 17 12 14 6 5
TWO & A HALF MEN 10 15 14 16 12 14 7 5
ABC Movie 5 7 7 6 5 5 5 2
Las Vegas 8 12 11 12 12 13 6 5
The Swan 7 10 14 13 8 8 12 7
Half & Half 2 3 4 4 2 1 5 3
Everwood 4 6 7 7 4 3 9 2
Source: NTI NAD, May '04.
Monday 9:30PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: Everybody Loves Raymond 12 17 15 17 12 13 7 6
TWO & A HALF MEN 11 15 14 15 10 12 7 6
ABC Movie 5 7 5 5 7 8 7 6
Las Vegas 8 11 12 12 11 12 7 5
Big Fat Obnoxious Fiance 10 15 20 18 17 15 19 14
Half & Half 3 4 5 4 2 2 4 4
Everwood 4 5 6 6 3 3 8 2
Source: NTI NAD, Feb '04.
Monday 9:30PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: Everybody Loves Raymond 12 18 17 19 12 13 11 7
TWO & A HALF MEN 11 15 15 17 10 11 9 6
Monday Night Football 12 18 9 10 23 24 11 8
Las Vegas 7 11 11 11 11 11 5 6
Joe Millionaire 5 7 9 9 7 6 7 4
Half & Half 3 4 6 6 2 2 6 6
Everwood 4 6 6 6 3 3 9 3
Source: NTI NAD, Nov '03.
TWO & A HALF MEN vs. Competition - Special Airings
Monday 9PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: Listen Up 6 9 6 7 7 7 3 2
TWO & A HALF MEN 11 16 13 14 11 14 7 6
The Bachelorette 6 8 11 10 6 5 3 4
Las Vegas 7 10 10 10 11 11 5 6
24 9 12 12 12 15 15 8 5
Girlfriends 3 4 5 5 2 2 7 3
Everwood 3 5 6 6 3 3 4 3
Source: NTI Pocketpiece, 2/21/05-2/27/05.
TWO & A HALF MEN vs. Competition - Special Airings
Wednesday 9:30PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: King of Queens (R) 5 8 7 8 6 6 3 4
TWO & A HALF MEN (S, R) 5 9 9 10 6 7 4 4
Drew Carey 2 4 4 5 4 5 3 2
Law & Order (R) 6 10 9 10 7 7 4 2
Method & Red 3 6 6 5 7 6 13 7
Amish in the City 4 6 9 8 6 6 8 2
Smallville (R) 2 3 3 3 3 2 5 2
Source: NTI Pocketpiece, 7/26/04-8/1/04.
Monday 8:30PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: Everybody Loves Ray (S, R) 6 11 10 10 8 9 3 3
TWO & A HALF MEN (S, R) 6 11 10 10 8 9 4 4
George Lopez (R) 3 5 6 6 6 5 4 3
Fear Factor (R) 4 7 8 7 8 8 8 7
Trading Spouses (R) 4 8 10 9 10 10 11 5
Half & Half (R) 2 3 4 4 1 1 5 2
7th Heaven (R) 2 3 4 3 2 1 5 1
Source: NTI Pocketpiece, 7/26/04-8/1/04.
Saturday 8PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
TWO & A HALF MEN (S, R) 3 7 5 6 4 4 3 3
Lucy Must-Traded C. Brwn (R) 2 4 5 5 2 2 6 6
Olympic Trials 2 5 5 5 4 4 6 3
Cops (R) 3 7 7 7 10 10 4 6
Source: NTI Pocketpiece, 6/7/04-6/13/04.
Wednesday 9:30PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: King of Queens (R) 5 9 8 9 6 7 5 6
TWO & A HALF MEN (S, R) 5 9 8 9 6 8 4 4
Drew Carey 4 6 7 7 6 6 6 4
Law & Order (R) 8 13 12 13 7 8 4 1
That '70s Show (R) 4 7 10 7 9 7 13 5
Enterprise (S, R) 1 2 1 1 2 2 - 1
WB Movie 2 4 5 4 2 2 5 3
Source: NTI Pocketpiece, 5/31/04-6/6/04.
TWO & A HALF MEN vs. Competition - Special Airings
Monday 8PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
TWO & A HALF MEN (S, R) 7 11 10 11 7 8 7 3
ABC Movie (R) 5 8 5 6 7 7 4 3
Fear Factor 8 14 17 16 16 15 14 14
Bernie Mac 4 6 8 8 8 7 9 5
The Parkers (R) 2 3 4 3 2 1 - 3
7th Heaven (R) 3 4 6 5 3 3 6 3
Source: NTI Pocketpiece, 4/12/04-4/18/04.
Monday 8:30PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: Two & A Half Men (R) 7 11 10 11 7 8 7 3
TWO & A HALF MEN (S, R) 7 11 9 11 7 8 5 3
ABC Movie (R) 5 8 5 6 8 8 5 3
Fear Factor 9 14 18 17 16 15 17 17
Bernie Mac 4 6 8 7 7 6 8 7
Eve (R) 2 3 3 3 2 2 - 2
7th Heaven (R) 3 5 6 6 3 2 7 3
Source: NTI Pocketpiece, 4/12/04-4/18/04.
Monday 9PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: Two & A Half Men (R) 7 11 9 11 7 8 5 3
TWO & A HALF MEN (S, R) 7 11 11 12 9 10 5 3
ABC Movie (R) 6 8 6 7 9 10 7 4
Miss USA 2004 (S) 8 12 14 13 9 9 11 12
The Swan 5 8 11 10 7 6 10 6
Girlfriends 2 3 5 4 2 2 4 3
Everwood 3 5 5 5 3 2 7 2
Source: NTI Pocketpiece, 4/12/04-4/18/04.
Tuesday 10:34PM SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
LI: State of Union Analysis (S) 5 8 5 6 6 7 2 3
TWO & A HALF MEN (S, R) 5 8 6 7 7 7 4 3
ABC Analysis 2 4 7 4 5 3 4 1 2
Dateline (S) 4 7 6 6 5 6 5 3
Source: NTI Pocketpiece, 1/19/04-1/25/04.
KTVG PROGRAMMING RESEARCH
CBS MONDAY NIGHT SITCOMS
HH A18-49 A25-54
Season/Show Time # TC RNK RTG / SHR RNK RTG / SHR RNK RTG / SHR
2003-2004
YES, DEAR 8PM 32 43T 7.0 / 11 64T 3.4 / 10 53T 4.2 / 11
STILL STANDING 8:30PM 32 34T 7.7 / 12 46 4.0 / 10 37T 4.8 / 11
EVERYBODY LOVES RAYMOND 9PM 34 10T 11.2 / 17 20 5.7 / 14 14 7.0 / 15
TWO & A HALF MEN 9:30PM 35 15T 9.9 / 15 24T 5.2 / 12 21 6.4 / 14
2002-2003
KING OF QUEENS 8PM 35 29 8.5 / 13 42T 4.3 / 12 34T 5.2 / 13
YES, DEAR 8:30PM 34 28 8.6 / 13 33T 4.6 / 11 29T 5.5 / 12
EVERYBODY LOVES RAYMOND 9PM 34 8 11.9 / 18 15 6.3 / 15 12T 7.6 / 16
STILL STANDING 9:30PM 30 22T 9.4 / 14 26T 5.1 / 12 20T 6.2 / 13
2001-2002
KING OF QUEENS 8PM 30 21 8.9 / 14 22T 5.1 / 14 21 5.9 / 14
BABY BOB 8:30PM 6 29 8.1 / 13 31T 4.5 / 12 27 5.3 / 13
YES, DEAR 8:30PM 26 22T 8.8 / 13 20T 5.3 / 13 18T 6.1 / 13
EVERYBODY LOVES RAYMOND 9PM 32 4 12.8 / 19 11 7.3 / 17 8T 8.6 / 18
BECKER 9:30PM 28 13 10.7 / 16 19 5.4 / 12 16 6.6 / 14
2000-2001
KING OF QUEENS 8PM 31 30 8.9 / 14 35T 5.1 / 14 30T 5.9 / 15
YES, DEAR 8:30PM 28 31T 8.7 / 13 31T 5.2 / 13 30T 5.9 / 13
EVERYBODY LOVES RAYMOND 9PM 31 7T 12.6 / 19 11 7.2 / 17 8T 8.5 / 18
BECKER 9:30PM 28 17 10.9 / 16 23T 5.7 / 13 17 6.9 / 15
1999-2000
KING OF QUEENS 8PM 35 39T 8.5 / 14 55T 4.5 / 13 47T 5.3 / 14
GRAPEVINE 8:30PM 5 76T 6.9 / 11 96T 3.5 / 9 90T 4.1 / 10
LADIES MAN 8:30PM 26 52T 7.9 / 12 67T 4.2 / 11 61T 4.9 / 11
EVERYBODY LOVES RAYMOND 9PM 35 13 11.4 / 17 23T 6.1 / 15 18T 7.2 / 16
BECKER 9:30PM 34 20 10.4 / 16 33T 5.2 / 12 25T 6.3 / 14
1998-1999
COSBY 8PM 32 37T 8.6 / 14 93T 3.4 / 10 83T 4.1 / 11
KING OF QUEENS 8:30PM 33 37T 8.6 / 13 63T 4.2 / 11 55T 4.9 / 12
EVERYBODY LOVES RAYMOND 9PM 34 13 10.6 / 16 34T 5.4 / 13 28T 6.2 / 14
BECKER 9:30PM 25 21T 9.7 / 14 46T 4.7 / 11 38T 5.6 / 12
BRIAN BENBEN SHOW 9:30PM 4 77T 7.0 / 10 96T 3.3 / 8 89T 3.9 / 9
1997-1998
COSBY 8PM 31 27T 9.5 / 15 N/A 3.6 / 10 N / A
EVERYBODY LOVES RAYMOND 8:30PM 31 33T 9.2 / 14 N/A 4.0 / 11 N / A
THE CLOSER 9PM 10 88T 7.4 / 11 N/A 3.6 / 9 N / A
CYBILL 9PM 13 43T 8.7 / 13 N/A 4.2 / 10 N / A
GEORGE & LEO 9PM 5 67T 7.9 / 12 N/A 3.2 / 8 N / A
GEORGE & LEO 9:30PM 19 56T 8.2 / 13 N/A 3.7 / 9 N / A
MURPHY BROWN 9:30PM 6 67T 7.9 / 12 N/A 3.7 / 9 N / A
STYLE & SUBSTANCE 9:30PM 5 98T 7.1 / 11 N/A 3.2 / 7 N / A
1996-1997
COSBY 8PM 35 27T 11.2 / 18 N/A 4.5 / 13 N / A
EVERYBODY LOVES RAYMOND 8:30PM 7 46T 9.8 / 16 N/A 4.4 / 12 N / A
INK 8:30PM 17 46T 9.8 / 15 N/A 4.3 / 11 N / A
MURPHY BROWN 8:30PM 4 62T 8.8 / 14 N/A 3.4 / 9 N / A
CYBILL 9PM 11 43T 10.0 / 16 N/A 5.1 / 13 N / A
MURPHY BROWN 9PM 24 36 10.7 / 16 N/A 5.8 / 14 N / A
CYBILL 9:30PM 23 34T 10.8 / 16 N/A 6.1 / 15 N / A
INK 9:30PM 11 57T 9.1 / 14 N/A 4.6 / 12 N / A
1995-1996
CYBILL (M/SU) 8PM 29 49T 10.0 / 16 N/A 4.6 / NA N / A
NANNY, THE 8PM 32 17 12.4 / 20 N/A 6.2 / NA N / A
ALMOST PERFECT (M/SU) 8:30PM 25 64 9.0 / 14 N/A 4.5 / NA N / A
CAN'T HURRY LOVE 8:30PM 19 25T 11.4 / 17 N/A 6.1 / NA N / A
DAVE'S WORLD (M/W) 8:30PM 31 69T 8.7 / 14 N/A 4.1 / NA N / A
MURPHY BROWN 9PM 32 18T 12.3 / 18 N/A 7.0 / NA N / A
IF NOT FOR YOU 9:30PM 4 35 10.9 / 16 N/A 6.4 / NA N / A
GOOD COMPANY 9:30PM 6 65T 8.9 / 14 N/A 5.2 / NA N / A
HIGH SOCIETY 9:30PM 13 45T 10.2 / 15 N/A 5.9 / NA N / A
Source: NTI data, season averages, 9/18/95-5/26/04.
CBS Monday 9:30PM
SHARES
HH RTG HH SHR W18-49 W25-54 M18-49 M25-54 T12-17 C2-11
Nov '04
TWO & A HALF MEN 11 16 16 17 12 13 7 5
#2 #2 #1 #1 #2 #2 #3T #3T
Competition: Monday Night Football, Las Vegas, The Swan 2, Second Time Around, Everwood
Nov '03
TWO & A HALF MEN 11 15 15 17 10 11 9 6
#2 #2 #1 #1 #3 #2T #2T #2T
Competition: Monday Night Football, Las Vegas, Joe Millionaire, Half & Half, Everwood
Nov '02
Still Standing 10 15 15 17 11 12 7 6
#2 #2 #1 #1 #2 #2 #5 #4
Competition: Monday Night Football, Third Watch, FOX Various***, Half & Half, Everwood
Nov '01
Becker 11 17 15 16 11 12 6 6
#2 #2 #2 #1 #2 #2 #1T #3
Competition: Monday Night Football, Third Watch, Ally McBeal, Girlfriends, Angel
Nov '00
Becker 12 17 15 17 11 12 6 7
#2 #2 #2 #2 #2T #2 #6 #2
Competition: Monday Night Football, NBC Various**, Ally McBeal, Girlfriends, Roswell
Source: NTI NAD, as dated.
***FOX Various: Girls Club, 24 (S), Funniest Animal Outtakes (S), TV's Funniest Game Shows 2 (S).
**NBC Various: Deadline, Law & Order (2x) (S), Movie of the Week (S).
TWO & A HALF MEN
Black NTI Ratings Indexed To Total NTI Ratings
Monday 9:30PM (Nov '04)
HH W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 T12-17 C2-11
Total 10.9 4.5 7.0 8.4 3.4 4.6 5.7 2.3 1.2
Black 5.6 2.0 2.8 3.6 0.9 1.3 1.7 1.2 0.9
Index 51 44 40 43 26 28 30 52 75
Monday 9:30PM (Nov '03)
HH W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 T12-17 C2-11
Total 10.5 4.3 6.8 8.5 2.5 4.2 5.2 2.9 1.4
Black 4.6 1.7 2.2 2.6 1.7 1.4 1.3 2.0 0.9
Index 44 40 32 31 68 33 25 69 64
Source: NTI NAD, as dated.
TWO & A HALF MEN Territorial Breakout
HH W18+ W18-34 W18-49 W25-54 M18+ M18-34 M18-49 M25-54 TEENS KIDS
Total U.S. 100 100 100 100 100 100 100 100 100 100 100
Northeast 109 114 96 114 117 104 103 100 95 117 108
East Central 128 126 162 140 137 139 197 183 168 109 158
West Central 109 116 116 109 104 96 68 85 88 126 100
Southeast 83 82 89 83 80 80 82 72 75 52 133
Southwest 103 100 96 91 94 114 124 109 98 170 100
Pacific 80 77 69 79 81 88 74 87 96 61 33
Note: To see where your local market indexes within your region, individual territorial breakouts are available upon request.
Source: NTI NAD, Nov '04.