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                                                                                                                                       SPOTS                                FREQ
                                                           Jun                                                                   May    PER      TOTAL     REACH PER         PER       TOTAL                               WEIGHTED
                  MEDIA             COST PER SPOT          '09    July   Aug   Sep   Oct   Nov   Dec    Jan   Feb   Mar    Apr   '10   MONTH     SPOTS       MONTH          MON        REACH             TOTAL COST          CPM
TELEVISION                         Per 30 Sec slot                                                                                                        Viewers 18-49
PRIME TIME
ABC
Grey,s anatomy                     $         344,000.00                                                                                      8       96        32,728,000          4   392,736,000   $     33,024,000.00   $    84.09
NBC
Sunday Night Football              $         342,000.00                                                                                      8       96        29,600,000          4   355,200,000   $     32,832,000.00   $    92.43
FOX
House                              $         284,000.00                                                                                      8       96        29,504,000          4   354,048,000   $     27,264,000.00   $    77.01
CBS
Two and a Half Men                 $         275,000.00                                                                                      8       96        27,760,000          4   333,120,000   $     26,400,000.00   $    79.25
TOTAL TELEVISION                                                                                                                                                                                     $    119,520,000.00

NEWSPAPERS                         Full Page ad
New York, New York
Times
Weekend                            $          36,100.00                                                                                      4       24           673542           2     4,041,252   $       866,400.00    $   214.39
Los Angeles, California
Times
Weekend                            $          24,304.00                                                                                      4       24           492527           2     2,955,162   $       583,296.00    $   197.38
Chicago, Illinois
Tribune
Weekend                            $          10,720.00                                                                                      4       24           382884           2     2,297,304   $       257,280.00    $   111.99
Houston, Texas
Chronicle
Weekend                            $           8,313.00                                                                                      4       24           277022           2     1,662,132   $       199,512.00    $   120.03
Phoenix, Arizona
Arizona Republic
Weekend                            $           7,644.00                                                                                      4       24           222586           2     1,335,516   $        183,456.00   $   137.37
Special Inserts                                                                                                                                                                                      $      1,766,632.00
TOTAL NEWSPAPERS                                                                                                                                                                                     $      3,856,576.00

MAGAZINES                          Per Page
Sports Illustrated                 $        183,770.00                                                                                       4       16         3,231,969          2    12,927,876   $      2,940,320.00   $   227.44
Maxim                              $        217,578.00                                                                                       1        4         2,558,475          1    10,233,900   $        870,312.00   $    85.04
Men's Health                       $        169,115.00                                                                                       1        4         1,810,810          1     7,243,240   $        676,460.00   $    93.39
ESPN                               $        208,000.00                                                                                       2        8         2,075,672          1     8,302,688   $      1,664,000.00   $   200.42
Car and Driver                     $        118,083.00                                                                                       1        4         1,308,150          1     5,232,600   $        472,332.00   $    90.27
TOTAL MAGAZINES                                                                                                                                                                                      $      6,623,424.00

RADIO SPONSORSHIPS                                                                                                                                                                                   $     10,000,000.00
BILLBOARDS                                                                                                                                                                                           $     10,000,000.00
TOTAL ADVERTISING BUDGET                                                                                                                                                                             $    150,000,000.00

INTERNET
Popups                             $10 CPM                                                                                               41667                                                       $      5,000,000.00
Banners                            $20 CPM                                                                                               20833                                                       $      5,000,000.00
TOTAL                                                                                                                                                                                                $     10,000,000.00

PUBLIC RELATION
"Your Gateway to Supreme Luxury"                                                                                                                                                                     $      5,000,000.00
Genesis Cares Program                                                                                                                                                                                $      5,000,000.00
Genesis ProductRed                                                                                                                                                                                   $      5,000,000.00
TOTAL                                                                                                                                                                                                $     15,000,000.00

SALES PROMOTIONS
Warranty                                                                                                                                                                                             $     10,000,000.00
Assurance Program                                                                                                                                                                                    $      5,000,000.00
Rebates                                                                                                                                                                                              $     10,000,000.00
TOTAL                                                                                                                                                                                                $     25,000,000.00
DIRECT MARKETING
Direct mail, email, new catalog                                                                                                                                                                      $       15,000,000
TOTAL IMC BUDGET   $   215,000,000.00

				
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posted:11/24/2011
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