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JOB DESCRIPTION
JobTitle: Head of Business Development, Fundraising and Income Generation
Directorate: Business and Commerce
Reporting to: Director
Hours: 37 per week
Salary: £41,200 - £46,614 plus incentives
Job Purpose:
The Head of Business Development, Fundraising and Income Generation will head and create the
College’s sales culture by providing coaching and guidance to raise expertise and effectively
monitor the sales force in order to achieve business goals.
The post holder will be responsible for devising and implementing strategies in liaison with
operational managers and as agreed with the Chief Executive/Principal and Directors, within an
agreed time frame, for:
Business Income Generation
Fundraising Income Generation
Marketing support for Income Generation
The post holder will also be required to achieve an agreed income target for the College, set in
consultation with the Chief Executive/Principal, Directors and Governors.
Main Duties and Responsibilities (time frames to be agreed with Director)
General:
Develop and manage an agreed and sustainable set of strategies to deliver a significant
increase in income to support the College’s growth, against short, medium and long term
targets
Identify new sources of income and opportunities to generate increased revenue
Research, list and allocate priorities for new funding and business opportunities
Develop high level contacts and networks to help secure new sources of income
Report to and advise senior managers as required on progress, issues and developments
and market/competitor activities; provide evidence through record keeping and effective
analysis; input into budgetary discussions and policy reviews as required.
Liaise and have input with other Directorates’ areas (eg Finance and Resources and MIS)
to achieve agreed objectives
Attend meetings internally and externally as required by Senior Managers and as
necessitated by work objectives
Business
Work with Business Managers to develop a coherent and effective strategy to
Maximise income through the College’s existing areas of business
Identify and maximise business generation opportunities
Assess and evaluate new and existing practices
Fundraising
Act as Fundraising ambassador for the College
Work with the Fundraising Manager to
Develop the Legacy fundraising programme to provide future endowment funding for
the College
Ensure all fundraising systems, processes and procedures are efficient and cost
effective, achieving maximum return on investment for all activities
Lead, manage and motivate the Fundraising staff to ensure a dynamic, productive
and creative team
Marketing
Work with the Marketing Manager to
Develop an external communications strategy to promote all areas of the College’s
activities, ensuring maintenance of a consistently high and positive profile amongst
relevant target audiences, including:
o Parents and families of students
o Professionals (teachers, social workers, therapists, medical personnel and
other retained consultants and relevant professional associations)
o Purchasers of College services (areas of Education, Social Services,
Health Authorities, Learning and Skills Council etc)
o Funders (Trusts, companies, statutory bodies, and individuals)
o Policy Makers (specific targets)
o Local, regional and national media
Develop and evaluate new and existing promotional materials and communication
resources to support the College’s marketing and promotional needs
General Responsibilities of All Staff:
Safeguarding
RNC is committed to the principles and practices of safeguarding. We believe that the
safeguarding of all RNC students has paramount importance, and everyone in the
College shares an objective to help keep young people and vulnerable adults safe. Each
staff member is required to take personal responsibility for ensuring the safeguarding of
our students, maintaining own knowledge and understanding through continued familiarity
with RNC policies and guidance, promoting safe practice and reporting any concerns
Equality & Diversity
RNC is committed to upholding the values that underpin current equality and diversity
legislation. We recognise the importance of equality and diversity being an integral part of
our work, to promote equality and prevent unlawful direct or indirect discrimination. Each
staff member is required to take personal responsibility for ensuring equality and diversity
is recognised and promoted in all aspects of the role, maintaining own knowledge and
understanding through continued familiarity with RNC policies and guidance
Health & Safety
RNC is committed to the health, safety and welfare of our students, employees, and all
visiting stakeholders. Each staff member is required to ensure that they and others take
notice of and operate within RNC Health and Safety guidelines.
Continuing professional development (CPD)
RNC is committed to the development of its staff. The successful applicant will be
required to take part in RNC’s programme of continuing professional development and
will be encouraged to communicate and discuss their personal and team development
needs with managers and colleagues.
Location: RNC
Off-campus working, including UK and international travel,
may be required
Note: This job description covers the main, current duties and responsibilities of
the job; however, it is subject to review and amendment in the light of developing
or changing organisational needs. Other activities commensurate with this Job
Description may from time to time be undertaken by the Job Holder.
PERSON SPECIFICATION – Head of Business Development, Fundraising and
Income Generation
ATTRIBUTES ESSENTIAL DESIRABLE ASSESSED THROUGH
Experience Substantial and demonstrable Experience of A
experience of recent success fundraising I
in large-scale fundraising, at Experience of sales T
a senior level relating to income
Experience of fundraising for generation
capital and charitable projects
Development of high level
strategies and plans for
income generation/sales
Delivering presentations to
high-level, high-profile groups
Managing performance,
coaching others and
managing teams
Knowledge/skills Sound knowledge of the Broad knowledge of the A
legislation, regulations and needs of people who are I
financial issues relating to blind or visually T
fundraising impaired, and who may
Outstanding communication have additional learning
skills, tailoring the message or physical disabilities
to fit the needs and interests
of specific audiences
Highly effective networking
skills, with an adaptive style
to meet different individuals
Experience of implementing a
Marketing Strategy to exceed
established targets
Keeps up-to-date with
external factors impacting on
the organisational
environment
Highly effective research and
analysis skills, with confident,
clear report writing
Awareness of Health &
Safety practices and
guidelines
Qualifications and Recognised fundraising,sales Business Management A
training or marketing qualification, first degree or Masters C
e.g. IoF Certificate in
Fundraising Management or
CFRE Certificate
Educated to degree level
Aptitudes and Understands and applies A
abilities commercial and financial I
principles to improve T
organisational performance
Identifies and utilises
contacts effectively
Creative approach to problem
solving
ATTRIBUTES ESSENTIAL DESIRABLE ASSESSED THROUGH
Disposition, attitude High degree of self- A
and motivation motivation, determination and I
tenacity
Committed to achieving
targets and takes personal
accountability for work
A genuine commitment to
RNCB’s core purpose
Understanding of
safeguarding for our
students, and a commitment
to safe practice
Commitment to equality and
diversity and its active
promotion
Additional/other Willing and able to work I
evenings and weekends Sight of required
where required documents and
Enhanced CRB (Criminal completed CRB Form
Records Bureau) disclosure Sight of original
required prior to appointment documents required
being confirmed
Eligibility to work in the UK
‘Assessed Through’ key:
A-Application
C-Certificates
I-Interview
T-Task/Test
