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NOTES TO PRESENTERS

(DELETE THIS SLIDE)

 THIS DECK OFFERS 14 NEW SLIDES TO ADD OR REPLACE

PREVIOUS SLIDES:

– If you haven’t already please download and start with the Dell

PowerEdge Portfolio Customer Presentation for Channel Partners

(co-brand ready). This is an update to those slides.

 THIS DECK INCLUDES DETAILS FOR 5 NEW SERVERS

LAUNCHED ON 3/30/09:

– The T610, R610, R710, M610 and M710 were all now available.

 GIVE US YOUR SUGGGESTIONS:

– We are constantly looking for input and feedback, and suggestions

for new slides. Please send any input to ryan_shopp@dell.com









1

IT CONSTRAINTS ON GROWTH





Data Proliferation & Server Sprawl

Corporate data growing 50X in next three years

Servers growing 4X next 10 years





Power & Cooling

For every $1 spent on server HW, 50 cents spent

on power/cooling





Operating Cost

$8 in maintenance for every

$1 spent on new infrastructure





Space Crunch

Datacenter construction costs

>$1,000/sq ft









Source: IDC. 2

POWEREDGE SERVER PORTFOLIO

COVERING ENTERPRISE IT NEEDS FROM BASIC TO

SPECIALIZED COMPUTING

M-Series

ULTRA

M1000e, M600, M605, M610 DENSITY

M710, M805, M905



MORE SPECIALIZATION

PE SC1435

COMPUTE NODE





MORE MORE

R300, R200 BASIC PE 1950, PE 1950 ES, DENSITY



R610 R805

VIRTUALIZATION

EXPANDABILITY | DENSITY









R905

PE SC440, PE 840, PE 2950, PE 2950 ES PE 2970,

T105, T100 PE SC1430 T300 R710 PE 2970 ES





4-SOCKET



R900





MORE

EXPANDABILITY

PE 1900, T605

MORE PE 2900, T610

BASIC









APPLICATION COMPLEXITY 3

Dell offers savings up to 41%

over performance equivalent

blade configurations from HP

and IBM in acquisition costs

and one-, three-, and five-year

TCO.*









* Based on Principled Technologies report “Total cost of ownership (TCO) of Dell, HP, and IBM blade solutions” commissioned by Dell in

September 2008. TCO includes hardware, support, management software, IO virtualization, power, cooling, network ports, and data center

space.

DELL CONFIDENTIAL 4

THE NEXT LEVEL OF BLADES

M1000E CHASSIS FEATURES & BENEFITS

• Designed for virtualization, database and messaging

workloads



• Latest Intel and AMD architectures



• Future-ready, capable of supporting multiple generations

of blade servers and upcoming I/O technologies



• More DIMM slots and I/O ports deliver higher

connectivity capacity and flexibility

M605 & M610 HALF HEIGHT

M805, M905 & M710 FULL • FlexIO technology eliminates “rip and replace” blade

HEIGHT switch upgrades



• FlexAddress provides slot-assigned, persistent

WWN/MAC without additional, complicated

management tools or proprietary hardware



• Lower power consumption with Energy Smart

Technologies





5

THE NEXT GENERATION

POWEREDGE SERVERS

INSPIRED DESIGN SYSTEMS MANAGEMENT

Customer Driven Simplified Infrastructure

Usability & Design Management









POWER &THERMALS VIRTUALIZATION

Energy Tuned Enhanced Virtualization

Technologies Performance

VM

VM VM

VM VM VM

VM VM

VM VM VM VM VM

VM VM

VM VM

VM VM

VM VM

VM VM









6

11G POWEREDGE PORTFOLIO

WAVE 1

R610 & R710: 2S M610 & M710: Half &

T610: 2S Tower Racks Full Height Blades









• Unprecedented RELIABILITY and COMMONALITY

• Distinguished, PURPOSEFUL Design

• Industry leading system EFFICIENCY

• VIRTUALIZATION optimized: Increased memory (DDR3) & I/O

• New Intel Xeon 5500 (Nehalem) series processors

DELL CONFIDENTIAL

UNMATCHED BUSINESS CAPABILITIES

INTEL® XEON® PROCESSOR 5500 SERIES



 Up to 3.5x the bandwidth for technical computing†

Intelligent  Up to 2.25x the performance for enterprise computing†

Performance  2x software threads and performance boost on demand







• Highest system level performance/watt†

Automated • Lower system idle power reduces IT costs

Energy Efficiency • Dynamically turns cores on/off to meet performance needs







• Expand existing pools with Intel VT FlexMigration

Flexible • Unique capabilities for live VM migration over network

Virtualization • Highest 2S virtualization scores mean more VMs per server†









Boost performance and lower IT costs

† Source: Intel internal measurements, January 2009. For notes and disclaimers, see performance and legal

information slides at end of this presentation.

PURPOSEFUL DESIGN: COMMONALITY









Clean Component Organization Consistent PSU Latch Design





• Image COMMONALITY Across Platforms

• Clean, CONSISTENT placement of interface ports and LCD

• REDUCED COMPLEXITY of internal cabling

• Obvious, clear component ORGANIZATION

• CONSISTENT rack installation and removal, slam latch design





DELL CONFIDENTIAL

PURPOSEFUL DESIGN: RELIABILITY









Quality Steel Components Clear Multi-layer LCD



• ALL STEEL CONSTRUCTION cable mgt. arm eliminates creep

• NEW METAL Hard Drive Carriers

• Robust fan cage design with blind mate single pull fan

module for IMPROVED MAINTENANCE

• Quick release rack latching for EASY DEPLOYMENT

• Multi-layer LCD screen positioned on the front of the bezel for

AISLE LEVEL ACCESS to monitor and maintain



DELL CONFIDENTIAL

11G BEST POWER & THERMALS









Modular Cooling Fan Design Right Sized Power Supplies





• Right sized power supplies 90%+ EFFICENT Design

• Right sized PSUs LOWERS POWER DRAW at base server level

• Power Management features POWER CAPPING, power

inventory & budget

• Far more EFFICICENT MODULAR fan design







DELL CONFIDENTIAL

LIFECYCLE CONTROLLER

SIMPLIFIES SERVER MANAGEMENT









Confusing, Complex, Resource Dell Lifecycle Controller

Intensive, Slow and Proprietary Embedded Management









• Only vendor to deliver SIMPLIFIED embedded management

• Zero Media, SIMPLIFIED Deployment

• STREAMLINED server update process

• Minimum FASTER server deployment



DELL CONFIDENTIAL

EMBEDDED MANAGEMENT

COMPONENTS

Lifecycle

Controller with

iDRAC Express







vFlash









Unified Server

Configurator GUI









iDRAC6 Enterprise

EMBEDDED MANAGEMENT

LIFECYCLE CONTROLLER

 Hardware component that enables embedded

management

 Persistent storage of OM tools, firmware, drivers, etc.

 Accessible via Unified Server Configurator GUI



Lifecycle Controller

(riser card) CPU | Chipset

Unified Server (Onboard)

Configurator





iDRAC6 Firmware



iDRAC6 Enterprise

OM Tools (riser card)





Drivers BMC | iDRAC6 CPU





… (Onboard) RJ-45









vFlash Media

DELL CONFIDENTIAL 14

EMBEDDED MANAGEMENT

UNIFIED SERVER CONFIGURATOR

FEATURES

Lifecycle Controller Enabled

Feature Benefit

• Enables users to prepare hardware for operating system

installation

Faster OS Installation

• Drivers, firmware and the installation utility are embedded on

system, cutting deployment time significantly

• Integration with Dell support automatically directs to latest

versions of firmware and drivers so no need to scour

Faster System Updates

dell.com

• Can also opt to pull updated from local repository or a USB

key

• Diagnostics are embedded in persistent memory, so are

More Comprehensive always available for quicker troubleshooting to reduce

Diagnostics* downtime

• Can perform diagnostics to validate the memory, I/O devices,

CPU, physical disks, and other peripherals.

Simplified Hardware • Detects RAID controller and allows user to configure virtual

Configuration* disk and choose virtual disk as boot device, eliminating the

need to launch a separate utility

* Not available on 100 series servers. Available for extra

charge for 200-500 series servers.

DELL CONFIDENTIAL 15


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