CMO Peer to Peer Summit
November 6-7, 2008
A two day event for CMOs only. Sessions developed by CMOs and delivered by CMOs and selected industry experts. City Club of San Francisco 155 Sansome Street San Francisco, CA 94104 Cost: $995 "The Best Conference I have attended in the last 5 years", Tom Weiser, CGS Speakers and CMO Panelists include: Ted Lowen — BASF Michael Ferrara — Coty Eileen Zicchino—JPMorgan Chase Rich Brindle—Kraft Jean Foster—British Telecom Michael Emerson —Aprimo Hope Frank—Olevia HDTV Heidi Melin—Polycom Ram Menon—Tibco
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CMOs Register on-line at www.signmeup.com/60982
Questions: Contact Pete Krainik 908-342-1632 pete.krainik@thecmoclub.com
"The CMO Club Summit is a "must go" event for any CMO who wants the real perspective from fellow marketing practitioners. Content is authentic and with direct application, and the networking opportunities are superb!", Barry Herstein, Paypal Based on input from leading CMOs in the club, the Summit is constructed to allow attendees to concentrate on three of the top issues confronting CMOs today: 1. Measuring the value we get from our marketing investment 2. Delivering revenue, customers and brand growth in today’s challenging business climate 3. Increasing the impact of the CMO and Marketing at the C-Level table.
Why Attend?
The CMO Club Summit is one of the premier events of the year for the club. We have secured CMO speakers and panelists that will make this a world class event. We expect over 60 CMOs to attend the gathering. Unlike many other CMO events that have over 50% attendance by vendors, all sessions will be CMOs only.
"I made 20 new CMO friends and filled up 10 pages of notes from all the great advice given by other CMOs at the event. The format of content for conversation, not content for presentation was excellent", Michael Ferrara, Coty
Register for the Summit at www.signmeup.com/60982 Register for the CMO Club at www.thecmoclub.com
CMO Peer to Peer Summit Agenda
Wednesday Night, November 5, 2008 6:00 - 8:00 pm
Welcome Reception
Thursday, November 6, 2008
Work Session 1: ROI – Meaningful Measurements and Monitoring for Real Success
7:30-8:30 | BREAKFAST
GENERAL SESSION
8:30 - 9:00
“CMO Introductions and Opening Comments” Pete Krainik - The CMO CLUB
9:00 – 10:00
“Insights on ROI from CMOs” ROI for B2C and B2B – Case Studies from CMOs Michelle Cervantez – CMO, Jacuzzi Brands David Cumberbatch – CMO, SimpleTuition
10:00 – 10:45 “Keynote: Meaningful Measurements and Monitoring for Real Success”
Heidi Melin – CMO, Polycom
10:45 – 11:15 | NETWORKING BREAK 11:15 – 12:15 Breakout Sessions
• Creating a Performance Driven Marketing Organization
Laura Patterson, President – VisionEdge Marketing • Measuring PR—More than Just Press Coverage TBD—CMO • Building Effective ROI Based Dashboards Michael Emerson, CMO – Aprimo
Work Session 2: Recession – How to Deliver Revenue, Customer Engagement and Brand Growth in Today’s Climate
12:15 – 12:30 “CMO’s Only Survey Results”
Pete Krainik – The CMO CLUB
12:30 – 1:30 | NETWORKING LUNCH 1:30 - 2:15
“Marketing Success in Today’s Environment” Eileen Zicchino – CMO, JPMorgan Chase
2:15 - 3:15
“Delivering Revenue – CMOs as the new CFO” CMO Panel Hope Frank – CMO, Olevia HDTV Duncan Potter – CMO, Westcon Group Rick Brindle – VP, Kraft Foods
3:15 - 3:30 | NETWORKING BREAK 3:30 – 4:30
“CMO Breakout Worksessions” International Marketing Alex Ramonavich, CMO – EPAM Jean Foster, CMO – British Telecom Ted Lowen, VP – BASF New Approaches to Direct Marketing Jen Sannings, CMO – RewardPoints Phil DelRivo, CMO – Total Beauty David Scott, CEO – Marketfish
4:30 – 6:45 | CMO NETWORKING, SHOWCASE & COCKTAILS
Networking time plus New Marketing Technology/Services Showcase CMOs hands on experience with new technologies
Tuesday, May 20, 2008 – Dinner/Evening 6:45 – 9:00 | CELEBRATION DINNER
Friday, November 7, 2008 7:30 - 8:30 | BREAKFAST
Work Session 3: Relevance- Strategies for Improving your Position and Value at the “C Level” Table
8:30 - 9:15
“Corporate Social Responsibility – Big Ideas for CMOs” Lee Fox - CEO, KooDooZ Sam Taylor – CEO, Reputation Dynamics
9:15 - 10:15
“CMOs live longer” Career Management Panel Discussion. Topics include:
• Career Management Ideas/Tips • Innovation and High Performing Teams • From Marketing Leadership to Business Leadership
Ram Menon – CMO, Tibco Holly Ripley-Boyd – CMO, Ness Technologies Patrick Allen – CMO, Bertelsmann Direct North America
10:15 – 10:45 | NETWORKING BREAK 10:45 – 11:30
“Building Internal Credibility for Marketing” Patty Azzerello – CEO, Azzerallo Group
11:30 – 12:15 “New Technologies Every CMO Should Know About” Panel
John Hadl – CEO, Brand In Hand Paran Johar – CMO, Jumptap Judy Hackett – CMO, FourSpots
12:15 - 1:30 | NETWORKING LUNCH
“Final Comments and What’s Coming Next for CMOs in The CLUB” Pete Krainik, The CMO CLUB
2:00 – 4:00
The CMO CLUB Advisory Board Meeting