Mobile Web Design
This webinar is presented by W3C to the Web community as part of an EU IST project (3GWeb). The content of this webinar does not necessarily represent the official position of the W3C, or the position of any of the W3C members or W3C’s host institutions.
(Lawyer says ‘Hi’!)
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You are...
Experienced with XHTML/CSS. Familiar with good markup techniques. Unsure about this “mobile web thing”.
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Legacy
1910
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“Pocket watches provide the closest historical parallel to the remarkable rise of the mobile phone.”
—Jon Agar, Constant Touch
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Staggering Numbers 1996 2000 2002 2009
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GSM phones in 103 countries 10 million i-mode users (Japan) 1 billion mobile phone users worldwide 3 billion mobile phone users worldwide
© MMVI Cameron Moll. This document is available under the W3C Document License.
UK
More mobile phones than humans...
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Quandary
Reader Poll
Highly scientific, statistically significant
(not really!)
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~400 159 19 44
Participants Unique handsets
(Motorola RAZR, Palm Treo 650, Sony Ericsson K750i / K700i / T610, Nokia 6230...)
Manufacturers Countries
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“Designers face a proliferation of capabilities that make the early [Mobile] Web look like a playground.”
—Joe Shepter, “The Pulse of Modern Design”
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Mobile Web “Playground”
WML, XHTML, -MP, -Basic... Plethora of user agents Varying coding practices, URIs, etc.
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What is the Mobile Web?
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?
Optimism
More mobiles than PCs. More mobiles than landline phones. Web usage is continually increasing. You can utilize existing skills.
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Context
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Noooo!
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Instead...
What is contextually relevant?
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Mobile = Mobility
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Design = Communication
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Therefore, mobile design is the art of communicating within an environment of mobility.
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Fundamentals
Most devices sold today are WAP 2.0.
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XHTML, not WML.
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What that means...
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english360.com
english360.com
english360.com/mobile (powered by MovableType)
However,
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XHTML/CSS support is inconsistent.*
* highly
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Markup Test Pages
cameronmoll.com/mobile
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© MMVI Cameron Moll. This document is available under the W3C Document License.
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Test on target devices, not emulators.
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Methodology
Method
Do nothing.
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31 kb
(markup only)
Method
Do nothing. Strip images and styling.
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Method
Do nothing. Strip images and styling. Handheld stylesheets.
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Method
Do nothing. Strip images and styling. Handheld stylesheets. Mobile-specific site/app.
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Miniaturize or Mobilize?
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Miniaturize
Repurpose existing content
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craigslist.org
craigslist screen grab
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Primary Use Cases
Choose area (city) Browse category Post a listing Search Event Calendar Forums
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Use Case Hiearchy
1. Search 2. Categories 3. Event calendar 4. Choose area Top element Most frequented Access to today, tomorrow By zip code or city name Assume San Francisco by default
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Search
Text or numeric
Categories
Most frequented
City
Zip or name; would offer suggestions if not found
Opera Mini
Mobilize
Content-, Context-, Component-specific
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LBS
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Forces
SMS J2ME AJAX SVG LBS
Texting; SMS search Java-based apps, interactivity Javascript, XML SVG Tiny; scalable vector graphics Location-based services; GPS
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“ The mobile device has the potential to act as a significant reporter of data rather than a mere consumer of data.”
—Joe Shepter, “The Pulse of Modern Design”
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Device Detection
“Sniff out” user agent strings for individual devices
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User Agents
Proprietary vs. Cross-platform? Beyond mobile phones?
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http://www.tinyurl.com/l2lst
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Best Practices
...and even “standards”?
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Mobile Web Initiative
W3C chartered Input by mobile developers, companies Best Practices
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Sample Guidelines
Use valid markup. Use tables only if supported by target device. Use text equivalents for non-text elements.
http://www.w3.org/TR/mobile-bp/
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Also...
mobileOK
...remember these?
http://tinyurl.com/gzdrb
Best Practices Checker
http://tinyurl.com/jsrkn
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Ideology
A mobile web that is desirable, dependable, disciplined.
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An array of thought leaders.
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User agent consistency.
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Mobile device wiki.
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...and?
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Questions?
cameronmoll.com email@cameronmoll.com 801.644.8793