FoodAgro-Kenya’2011
FoodAgro-Kenya’2011 is East Africa's Prominent International Food, Hotel & Kitchen Trade Exhibition. The exhibition is
organized by ARABIAN EXPOSITION, Dubai, UAE. The event is supported by The Kenya National Chamber of Commerce
& Industry, Jt. Kenya Arab Chamber of Commerce & Industry.
The event would attract, Importers, Traders & Distributors, Manufacturers, Exporters, Shopping malls, Departmental
stores, super markets, Hotels, restaurants, catering, govt. and military food supplies.
Products being exhibited
Food, Beverages, Dairy products, Furniture, Furnishing & Tableware, Agriculture, Horticulture, Agro-
Confectionery, Pulses, grains, Kitchen ware and Cutlery etc Chemicals, Pesticides, Fertilizers and
spices, pickles Frozen food, Wines, agriculture implements
Alcoholic and non alcoholic drinks.
Catering Equipment & Services Hotel items and Facilities, Food Processing and Packaging
Laundry equipment Machinery and equipments
Venue: KICC, The Kenyatta International Conference Centre performed exceptionally well in the recently released results
of Performance Contracting obligations of Public Agencies for the 2009/ 2010 Financial Year. The results were released on
15th June 2011 at an event held at the KICC and was presided over by the president of Kenya H.E. Mwai Kibaki. On
overall KICC was position ten (10) out of a total 162 State Corporations with a 2.0121 mark which is “Very Good” grade
according to the Performance Contracting Department rankings and therefore securing a place in the top ten Best
Performing.
KICC Corporation was also announced the third (3rd) Best Improved State Corporation. This is rightly so because KICC
leaped from position 123 in 2008/2009 to the present place (10), beating a whooping 113 institutions in just one year.
The visitor’s attendance on normal days is 8-10,000 per day and on Saturday-Sunday averages nearly 20,000 daily,
having doubled with the opening of the Uchumi Hyper-Market and additional shops and other facilities constructed
recently.
The visitor’s attendance on normal days is 8-10,000 per day and on Saturday-Sunday averages nearly 20,000 daily,
having doubled with the opening of the Uchumi Hyper-Market and additional shops and other facilities constructed
recently.
Visitor Profile
Manufacturers Importers Exporters Traders General public, consumers Purchasing Managers
Distributors of related Products Govt. departments Director
corporate offices Equipment & Machinery
Promotion of FocusAfrica’2011-Kenya
An aggressive advertising campaign will be carried out to maximize exposure and visitor attendance.
Newspaper Advertising Magazines & Trade Journals Radio Advertising
Outdoor Advertising Online Advertising Direct mail
Trade Press E-Marketing
Country Info
Important information about Kenya and Africa
Physical Location
Kenya is located in Eastern Africa, bordering the Indian Ocean, between
Tanzania and Somalia. It covers an area about twice the size of Nevada. Kenya has a tropical climate along the coast,
turning increasingly arid farther inland. Low plains rise into central highlands bisected by the Great Rift Valley, with a
fertile plateau in the west. Natural resources include gold, limestone, soda ash, salt barites, fluorspar, garnets, wildlife,
hydropower, and rubies.
People
Over 31 million people live in Kenya. Both English and Swahili are official languages of Kenya, while numerous indigenous
languages are spoken as well. Ethnically, Kenya is comprised primarily of Africans (99%) including the following groups:
Kikuyu (22%) Luhya (14%) Luo (13%) Kalenjin (12%) and Kamba (11%). The country's religious groups include
Protestant (38%) Roman Catholic (28%) indigenous beliefs (8%) and others.
Government
In December 2002, Miwai Kibaki ended the 24 year rule of Kenya’s second
president, Daniel arap Moi in a landslide. Moi’s earlier designation of the son of the first president as his successor,
caused a number of cabinet resignations and solidified the opposition. The elections took place against a backdrop of
economic adversity caused by a recession which was due to drop in tourism. International terrorist activities, and spiraling
criminal and political violence account for the drop in tourism.
Economy & Market Structure
The strength of the tourist industry coupled with years of growth in manufacturing and services has made Kenya,
especially Nairobi, the commercial center of East Africa. But after 4 decades of independence, most Kenyans remain
impoverished citizens of a struggling state. The richest 10% of the population own an estimated 40% of the wealth. The
poorest 30% own only 10%. In the past, economic growth has not greatly improved poverty rates. Kenya has a relatively
large middle class that resents repression and corruption from government sources but is fearful of anarchy especially in
the face of interethnic clashes.
The social structure has been burdened by the influx of some 300,000 refugees from the neighboring states of Ethiopia,
Somalia and Sudan. In addition, the population growth rate has only recently been reduced from 3.0%. More than half of
all Kenyans are younger than 15 years old. Pressure on arable land is enormous. Creating employment for the number of
agrarian workers relocated to urban settings will also be difficult.
Areas of Concern
Water pollution; deforestation; soil erosion, poaching and water hyacinth infestation in Lake Victoria are Kenya’s primary
environmental concerns. Growth of the economy to benefit all classes is an elusive goal. Managing interethnic violence
has not been made easier with the influx of around 300,000 refugees. In addition, the effect of AIDs on 13% of the
population will exert pressure.
Kenya statistics
Geography
Area: 224,900 square miles Capital: Nairobi (pop 2,343,000) Environmental concerns: water pollution; deforestation; soil
erosion; poaching; water-hyacinth infestation in Lake Victoria Geographical features: low plains rising to central highlands
bisected by the Great Rift Valley with fertile plateau in the west Climate: tropical to arid
Population
31,140,000 people; Kikuyu (22%); Luhya (14%); Luo (13%); Kalenjin (12%); Kamba (11%) Annual growth rate: 1.15%
Major languages are English; Kiswahili; Maasai Religions: Protestant (38%); Catholic (28%); indigenous beliefs (26%)
Health and social issues
Life expectancy: Men, 46 years; women, 48 years Infant mortality: 67.2 deaths per 1000 live births 50 % of the
population lives in poverty 1 physician per 5,999 people HIV/AIDS Rate in Adults: 13.5% 78% of adults are literate
Compulsory education (Ages): 6-14 years; free
Communication and transportation
310,000 main telephone lines 400,000 Internet users (2002) 38,198 miles of highway 1,654 miles of railroad 231 airfields
357,000 motor vehicles
Government
Kenya is a republic and gained its independence from the United Kingdom on December 12, 1963 President Mwai Kibaki
is both head of state and government 3 major political parties Universal suffrage at 18
Military
Military expenditures are 1.8% of the Gross Domestic Product (GDP) Current disputes include border conflict with Sudan;
civil unrest and interethnic violence; tensions with Somalia
Economy
Currency: shillings Per capita GDP: $1,000 GDP: $ 31 billion GDP growth rate:
1% Inflation rate: 3.3% Labor force: 75-80% agriculture
Resources and industry
Natural resources: gold; limestone; soda ash; salt barites; rubies; fluorspar; garnets; wildlife; hydropower Agriculture:
coffee; tea; corn; wheat; sugarcane; fruit; vegetables; livestock and dairy products Industry: small-scale consumer
goods; agricultural processing; oil refining; cement; tourism Exports: $1.8 billion Imports: $3.1 billion
About Kenyatta International Conference Center (KICC)
The foremost events venue in Africa, the Kenyatta International Conference Center (K.I.C.C) is located centrally in Nairobi
and has been the proud host of several high-profile events, conferences and seminars. The K.I.C.C has been equipped
with state-of-the-art facilities and amenities and caters mainly towards ensuring the comfort and suitability of the visitors
and exhibitors. This world-class venue besides offering an outstanding venue also provides complete meeting rooms, VIP
rooms, office space for rent, parking facilities, catering services, decoration services and many more. What makes the
K.I.C.C even more appealing is its close proximity to many 5-star hotels that gives it an edge over other venues, thereby
making the Kenyatta International Conference Center a favorite amongst many organizers from Africa and abroad.
The Kenyatta International Conference Center
Harambee Avenue
P.O. Box 30746-00100
Nairobi, Kenya
Organizers’:
Corporate Headquarters East Africa Office :
M-36, Arabilla, Above Dubai Exposerve Africa Ltd.,Kenya
Bank, Deira Mr. Lawrence Nderitu Kuria, Area Manager,
P.O Box - 43196, Dubai, United Genius Executive Center, 15th Floor,
Arab Emirates. View Park Towers, Utalii Lane,
P.O. Box 40665 - 00100 Nairobi, Kenya,
Tel: +971 4 2399533 / +971 4 2399433
Tel: +254 20 2639888
Fax: +971 4 2399566 / +971 4 2399013
Cell: +254 722 858611
E-Mail: info@visionexhibitions.com Email: lawrence@afriasianexpos.com
www.africanexpos.com www.exposerve.org
www.afrotrade-me.com
India Office: Supported By
Goa Expositions, Goa, India
Miss Dimple D'Souza, Marketing Co-ordinator,
Mob: + 91 9604931900
Tel: +91 832 2901000 / 2901111
Fax: +91 832 6631977
Email: dimple@dmpromoters.com
dimple@goaexpositions.com Joint Kenya Arab Chamber of Commerce and Industry
dimple@africanexpos.com
www.africanexpos.com / www.arabianexposition.com