WHAT IS BREAST CANCER AWARENESS MONTH?
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to
end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched
the global breast cancer movement. Today, led by more than 100,000 survivors and activists, Komen
is the world's largest and most progressive grassroots network fighting against breast cancer.
About the Komen Los Angeles County Affiliate
The Los Angeles County Affiliate has raised $8.1 million dollars since 1996 to provide community
grants to local organizations that provide breast cancer screening, education, and treatment services.
A major focus of the Komen Los Angeles County Affiliate is to help uninsured and underinsured
women and men who have symptoms of breast cancer and are facing barriers to accessing health
care, particularly women and men under 40 years old.
Our Promise
To save lives and end breast cancer forever by empowering people, ensuring quality of care for all,
and energizing science to find the cures
Breast Cancer Awareness Month
Breast Cancer Awareness Month is a time to highlight
Komen LA County’s work in the community and raise awareness
about breast cancer and the importance of early detection in our community. Our goal is for
representatives from workplaces, schools, and service organizations to serve as “Breast Cancer
Awareness Month Ambassadors.” Ambassadors will organize a breast health awareness event
at their organizations during Breast Cancer Awareness Month in October.
Komen Los Angeles County will provide Ambassadors with a Breast Cancer Awareness Month
Toolkit, which will be available at our office and online. These materials will provide
Ambassadors with tools and information to become Breast Cancer Awareness Month
Ambassadors for their respective organizations. Ambassadors will serve as breast health
messengers and will organize a breast health education event at their workplace, school, or
service organization.
Past Breast Cancer Awareness Month Ambassadors will serve as mentors to this year’s
Ambassadors to provide guidance and feedback to new representatives.
Past successful Breast Cancer Awareness Month events included “lunch and learns” at
workplaces devoted to breast cancer awareness, including Komen information at health
fairs, Race for the Cure team competitions at workplaces and schools, sorority and other
university fundraisers, and announcements at service organization meetings.
Breast cancer knows no boundary, be it age, gender, socio-economic status or geographic location. Be aware. Take action.
Breast Cancer Awareness Month is a powerful way to advance Komen for the Cure’s
promise to save lives and end breast cancer forever by empowering people, ensuring
quality of care for all, and energizing science to find the cures.
You can join this powerful movement to motivate and empower the community. Komen LA
County recognizes the strength and power of local businesses, schools, and service
organizations as a platform for breast health education. Join us to help raise awareness!!
Breast cancer knows no boundary, be it age, gender, socio-economic status or geographic location. Be aware. Take action.