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Brief About the 110th Session of the Canton Fair



China Import and Export Fair, renowned as the “Canton Fair”, is an important

channel of China’s foreign trade and a key window of opening up, playing a key role in

promoting the development of China’s foreign trade and economic communication. It is

reputed as “China’s No.1 Fair”.

The Canton Fair is hosted by Ministry of Commerce of P. R. China and People’s

Government of Guangdong Province and organized by China Foreign Trade Centre in

Guangzhou, China in every spring and autumn. Since its establishment in 1957, the

Canton Fair has enjoyed the longest history, the largest scale, the biggest buyer

attendance, the broadest buyer distribution, the most complete exhibit variety, and the

best business turnover for 109 sessions. The 109th session of the Canton Fair, which just

concluded on May 5 2011, attracted 208,406 overseas buyers from 209 countries and

regions, with an increase of 3.89% over the 108th session. The business turnover achieved

at this session amounted to 36.86 billion USD, up by 5.8%.

Chinese exhibitors of the Canton Fair are credible and highly competitive. About

20,000 domestic enterprises participate in each session, which are selected from hundreds

of thousands of Chinese enterprises and representing the highest industry level.

The Canton Fair is a great trade event which is comprehensive and specialized. With

the advantage of Chinese manufacturing industry and oriented by international demand,

the Canton Fair shows over 150 thousand kind of Chinese and overseas products. And in

each session, new products account for over 40% of the total.

Chinese government makes great efforts on balancing the import and export.

Accordingly, the Canton Fair started to set up International Pavilion since the 101st

session in 2007 and invited overseas enterprises to participate. With a successful

operation of 9 sessions the International Pavilion has attracted more and more enterprises

from Europe and USA. In the 109th session, with 10 national and regional delegations

from Netherland, Turkey, India, Malaysia, Korea, Singapore, Sri Lanka, Hong Kong SAR,

Macao SAR and Taiwan Province, 534 enterprises from 53 countries and regions

participated in the International Pavilion, 33 more than that of the previous session.

Besides witnessing the development of China’s foreign trade, the Canton Fair also

witnesses the progress of China’s protection on IPR in exhibition. The Canton Fair has

always attached great importance to IPR protection, and it is the earliest exhibition that

implements measures to protect IPR in China. As early as the 85th session in 1999, it set

up a complaint reception center. So now it has a complete and adaptable IPR protection

system. During the 109th session, a seminar about the protection of IPR in exhibition

between China and Japan was organized by MOFCOM (Ministry of Commerce of the

People’s Republic of China) and METI (Ministry of Economy, Trade and Industry of

Japan).

At present, the world economy has been turning better but the recovery process is

not balanced. There are still risks with increased uncertainty in world economic

development caused by Europe's sovereign debt crises, turbulent situation in some

Middle East and North African countries, and the earthquake and tsunami in Japan.

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Under such situation, the upcoming 109th session of the Canton Fair, as the weather glass

and vane of China’s foreign trade, will attract more attention from the world. It will be

held in China Import and Export Fair Complex from October 15 to November 5, 2011.

The fair will be arranged into 3 Phases, namely, Phase 1: October 15-19, Phase 2:

October 23-27, Phase 3: October 31- November 4. Intervals: October 20-22, October

28-30.

The exhibition scale and general arrangement of the 110th session of the Canton Fair

will remain the same level as that of the 109th session. The 110th session will

accommodate about 58,600 standard stands. The National Pavilion will have no changes

in the arrangement of exhibition sections, i.e. there will be 50 exhibition sections under

15 product categories. The International Pavilion will emphasize on the national and

regional delegations, enrichment of exhibits and enhancement of exhibition

specialization.

As the organizer of the Canton Fair, China Foreign Trade Centre shoulders the

responsibility of serving Chinese and overseas Enterprises and upholds the concept of

“Putting People First and Customer-Oriented”. Introducing service concept and system of

Specialization and Marketization, the Canton Fair fosters an experienced service team

and improves its exhibition service. It improves the value-added service to both buyers

and exhibitors, enhances the build-up of call center, fastens the facilities upgrading and

greening, rises up service level of catering, pushes forward the construction of ISO9001

quality management system and popularizes the usage of e-commerce and information

technology. In addition, the Canton Fair spares no efforts in establishing tailored business

and commercial services such as Overseas VIP Lounge. With improved software and

hardware that provide more facilitation to exhibitors and buyers, the Canton Fair

establishes a better platform for trade cooperation and communication.

In the 109th session ,the Canton Fair Product Design and Trade Promotion Center

(PDC) was newly set up. The PDC attracted 54 overseas designers and trend specialists

and 38 overseas design institutes from 10 countries and regions such as Netherland,

France and USA, and organized 21 activities including design display, design forum and

design match making according to different categories of products in different phases of

the Canton Fair. As statistics shows, 800 enterprises and over 2000 people participated in

match making and achieved more than 200 cooperation intention of design service. In the

110th session, the PDC will invite more high level design team form overseas, and will

continue to provide a more convenient and efficient platform for interaction and

cooperation between “World Design” and “Made in China”.

The 110th session of the Canton Fair will be held in this October with a series of

celebrations including opening ceremony, reception banquet and high-profile forum. We

cordially invite friends from world industrial and commercial communities to visit,

exhibit and source in the 110th session of the Canton Fair, and welcome the press to visit

and cover the 110th session of the Canton Fair.



China Foreign Trade Centre





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