RICK ROCHON
SMALL BUSINESS MARKETING EXPERT
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Rick Rochon is dedicated to
educating and training small business owners to market smarter. Rick was born with an entrepreneurial spirit and intimately understands the challenges small business owners face, especially when marketing their businesses environment. in a rapidly changing and Planning, placing
perfecting marketing plans and strategies are essential to all small businesses and Rick’s hands-on approach empowers the small business to make immediate and measurable changes to their marketing plan. While Rick is submerged in new media, he also brings to the table an in-depth knowledge of traditional marketing and understands how to leverage both avenues to grow your business, save money and improve the bottom line. Destined to be an entrepreneur, Rick honed his entrepreneurial skills from an early age as the standout chocolate bar salesman at St. Benedict’s School. In the late 80’s, Rick cut his teeth in his first “real” enterprise by launching Bravado, a successful espresso catering company in Seattle. What was becoming clear to Rick at this early stage in his path was that learning how to fail in business and get back up and try it again was critical; that the knowledge you gain from failure was even more important than the knowledge gained from the small victories. In the 90’s and 00’s, Rick dove headlong into the new and exciting world of Internet marketing and advertising. In addition to working at a number of dot-com start-ups, Rick also applied his knowledge of sales and marketing and new business development at traditional
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media companies like Knight Ridder and Classified Ventures, helping them to move from exclusively print and paper to the exploration of new media options. In 2005 Rick founded AdSymetrix, Inc., a marketing measurement platform for small businesses to evaluate their marketing’s ability to drive business, where he currently serves as CEO. Based on the resounding need he kept hearing from his small business clients, Rick spunoff a new brand from Adsymetrix, a company called Illuminate Marketing. Illuminate is driven to educate small businesses on how to market smarter and more effectively with best-of-breed marketing tools and products. Raised in Seattle, Washington, Rick now lives in beautiful San Francisco, California. When not obsessing over how new Internet products can help small businesses to shift dollars from traditional media and grow their revenue while saving money, Rick most likely can be found chatting happily with friends at a corner café in San Francisco. Rick’s combination of life-experiences, professional know-how and quick witted humor provide for memorable and effective work-shops and presentations.
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PROGRAM OPTIONS
SOCIAL MEDIA MARKETING FOR SMALL BUSINESS
A beginner’s guide to Facebook, LinkedIn and how to use social marketing to market your product or service.
THE DECK GOT RESHUFFLED - NOW WHAT DO I DO?
How to maximize your current marketing plan, from evaluating your traditional media choices, to adding in some new media –while measuring it all and really saving some money.
5 THINGS EVERY SMALL BUSINESS SHOULD KNOW ABOUT MARKETING
Evaluate, Plan, Place, Perfect, Repeat.
A MARKETING PLAN IN AN AFTERNOON
From Internet to Traditional Media, put together a complete plan for your business that you can implement tomorrow.
A WEIRDO’S GUIDE TO WEIRD MARKETING STUFF
Video, Blogs, Social Marketing, SEO, SEM, Reputation Management and why do I care.
10 FREE WAYS TO MARKET YOUR BUSINESS
Free is your friend and I will show you how to make the most of latest in online tools to market your business.
HOW TO LEVERAGE INTERNET VIDEO IN YOUR SMALL BUSINESS
Video is big and getting bigger as an inexpensive tool for marketing. Learn how to use it to your advantage.
HOW TO ADVERTISE IN THE NEWSPAPER, RADIO AND TV FOR LESS MONEY
A user’s guide to spending less for traditional media.
I’M LOST ON THE INFORMATION SUPER HIGHWAY
I will explain in plain English what every small business owner needs to know about the Internet and how it can help their business.
7 MISTAKES SMALL BUSINESSES MAKE, WHEN IT COMES TO MARKETING
How to save time and money by avoiding the pitfalls.
MARKETING PLAN WORKSHOP
Create a marketing plan that is clear and easy to implement. Get it done and get on with it, in ONE day.
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WHAT SMART MARKETERS HAVE TO SAY ABOUT RICK
“During Small Business week, I had the pleasure of attending Rick Rochon's seminar on Social Marketing at the Microsoft Small Business Conference. Rick provided a clear, concise and engaging overview of marketing in the age of the Internet, filled with lots of practical examples, including a successful real life marketing campaign using the new media tools he covered in the seminar. In fact, he had so much useful information to share that he followed up with a webinar! I recommend Rick Rochon to newbie's and seasoned business owners alike.” Laurel Flynn, Principal Bayleaf Design Company
"Rick
Rochon knows exactly how to connect with his audience. He shares relevant information and is adept at answering questions in the moment. His personality is magnetic!"
Joanne Black, Author/Speaker No More Cold Calling
“Having seen Rick Rochon in action, I can attest to his incredible depth of knowledge around ‘all things marketing.’ He has best practices, effective and creative suggestions on how to be more responsive, and how to create more economical marketing plans. His knowledge of tools, websites, people, processes, and resources can help any size company stop wasting time and money. He has a proven track record of creating and, more importantly, implementing actionable business oriented marketing plans.” Suzanne Lavine, Partner Community Manager Microsoft Corp.
“Rick is a creative, smart, and engaging leader. Rick has not only partnered closely with me as we develop our Microsoft Small Business go-to-market strategy, but has gone above and beyond by proactively engaging with our joint partners as well. I have also had the pleasure of attending sessions where Rick presented Marketing Strategies for Small Business - they have been some of the best sessions I've ever experienced. I highly recommend Rick!!” Paul Jensen, Local Engagement Manager Microsoft, Corp.
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