© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1
Mobile is Hitting Critical Mass
Global Mobile Data Traffic Will Increase 26X from 2010 to 2015
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 2
The Pace of Change is Accelerating
iPod Revolutionized the Music Industry, the iPhone the Telephone Industry,
and now the iPad the PC Industry
irst uartersC ulativeU S m
F 3Q um o ho
nit hip ents, iP dvs. iP nevs. iPad
16,000 iPad
14,000
iPhone
iPod
G O A U IT S IP E (000)
12,000
LBL N S H PD
10,000
ad resentsthe
iP rep
8,000
lo al
fastest g b success
6,000 y p le ate
b A p tod
4,000
o : pple a e ke o n ta
S urce A , M ryM e r/M rga S nley
2,000
0
0 1 2 3
U RE S F E U C
Q A T R A T RLA N H
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 3
For the First Time, 2011 Will See More Mobile Than PC
Smartphones and Tablets Combined will Outsell PCs - Globally
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 4
Mobile Represents 1-2% of Total Retail Sales
eCommerce Takes Share from Traditional; Mobile Should Get There Faster
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 5
While the Internet Influences 50+% of Many Sales
Surveys of Customers Making Considered Purchases Reflect the
Growth Role of eCommerce as Influencer
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 6
Yet Most Firms are Unprepared for Mobile
51% of eBusiness Managers have had a Defined Mobile Strategy
for Less than Year
o usinessM
M st eB anagershavehadaD o ile trateg fo L thanaY
efinedM b S y r ess ear
11% hich f llo ing est escrib yo m b strateg to ay?
W o thefo w b d es ur o ile y d
arly tage e
E S - W arejust beginningtowork onastrategy
11%
40% e obile
W havehadadefinedm strategyfor ayear or more
e obile
W havehadadefinedm strategyfor less thanoneyear
e obile
W donot haveam strategyyet
38% o : 2 lo l B ss nd ha l tra gy ro ssio l nline urve
S urce Q 2010G ba e usine a C nne S te P fe na O S y
ase: lobal usiness M
B 65G eB anagers
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 7
Organizationally, We See Problems Across the Board
Key Weaknesses in Organizational Structure, People, Technology
and Incentives
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 8
Highlights from the Insight 2012 Report
Near-Term Developments
• Mobile Wallet
• In-Store Mobile
• Devices Matter More - and Less - Than Before
• Digital Marketing Platform
• Radical Transparency
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 9
Highlights from the Insight 2012 Report
Long-Term Developments
Digitally Enabled Retail
Mobile Everywhere
Emerging Tech: Digital + Physical
Empowered Consumers
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 10
Thank you.
For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:
http://www.youtube.com/user/SapientNitro
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 11