Hilding Anderson's Presentation on Insights 2012 at SapientNitro iEX by sapientnitro

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Mobile is Hitting Critical Mass
Global Mobile Data Traffic Will Increase 26X from 2010 to 2015




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The Pace of Change is Accelerating
iPod Revolutionized the Music Industry, the iPhone the Telephone Industry,
and now the iPad the PC Industry

                            irst uartersC ulativeU S m
                           F 3Q          um                       o       ho
                                                  nit hip ents, iP dvs. iP nevs. iPad
                          16,000                                                                 iPad
                          14,000
                                                                                                 iPhone
                                                                                                 iPod
G O A U IT S IP E (000)




                          12,000
 LBL N S H PD




                          10,000
                                                                                                    ad resentsthe
                                                                                                  iP rep
                           8,000
                                                                                                         lo al
                                                                                                fastest g b success
                           6,000                                                                     y p le ate
                                                                                                    b A p tod
                           4,000
                                                                                                      o : pple a e ke o n ta
                                                                                                     S urce A , M ryM e r/M rga S nley

                           2,000

                              0
                                   0            1                   2                 3
                                                  U RE S F E U C
                                                 Q A T R A T RLA N H


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For the First Time, 2011 Will See More Mobile Than PC
Smartphones and Tablets Combined will Outsell PCs - Globally




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Mobile Represents 1-2% of Total Retail Sales
eCommerce Takes Share from Traditional; Mobile Should Get There Faster




                                              © COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL   5
While the Internet Influences 50+% of Many Sales
Surveys of Customers Making Considered Purchases Reflect the
Growth Role of eCommerce as Influencer




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Yet Most Firms are Unprepared for Mobile
51% of eBusiness Managers have had a Defined Mobile Strategy
for Less than Year

 o usinessM
M st eB    anagershavehadaD       o ile trateg fo L thanaY
                           efinedM b S        y r ess     ear



           11%                       hich f  llo ing est escrib yo m b strateg to ay?
                                    W o thefo w b d            es ur o ile    y d
                                            arly tage e
                                           E S - W arejust beginningtowork onastrategy
     11%
                             40%            e                obile
                                           W havehadadefinedm strategyfor ayear or more
                                            e                obile
                                           W havehadadefinedm strategyfor less thanoneyear
                                             e            obile
                                            W donot haveam strategyyet

        38%                          o : 2        lo l B ss nd ha l tra gy ro ssio l nline urve
                                    S urce Q 2010G ba e usine a C nne S te P fe na O S y




      ase: lobal usiness M
     B 65G eB             anagers




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Organizationally, We See Problems Across the Board
Key Weaknesses in Organizational Structure, People, Technology
and Incentives




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Highlights from the Insight 2012 Report
Near-Term Developments

• Mobile Wallet
• In-Store Mobile
• Devices Matter More - and Less - Than Before
• Digital Marketing Platform
• Radical Transparency




                                                 © COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL   9
Highlights from the Insight 2012 Report
Long-Term Developments

  Digitally Enabled Retail
  Mobile Everywhere
  Emerging Tech: Digital + Physical
  Empowered Consumers




                                      © COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL   10
Thank you.
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