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ARU TAM TRP 37th WEEK 2011

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ARU TAM TRP 37th WEEK 2011 Powered By Docstoc
					              TOP 10 PROGRAMMES OF DD GIRNAR - ALL TV HOMES
                   DURING THE MONTH OF SEPTEMBER - 2011
                 Period : 04.09.2011 to 10. 09 .2011 ( 37th Week )
                    Guj. 1 Mn. + ( Including Ahmedabad )
                                                                     MALE ABC 15 +
S. No.    Date     Day     Time              Programme
                                                                         TVR %
   1      9/4/2011  Sun    19:28   FILMI SARGAM                            2.02
   2      9/7/2011 Wed     18:59   SAMACHAR                                1.63
   3      9/6/2011  Tue    17:30   MUKHYA SAMACHAR (GUJARATI)              1.43
   4      9/4/2011  Sun    15:05   ROJGAR SAMACHAR                         0.96
   5      9/6/2011  Tue    17:31   PANCHAYATIRAJ                           0.92
   6     9/10/2011  Sat    19:30   SHREE GANESH                            0.89
   7     9/10/2011  Sat    17:34   DAYARO                                  0.84
   8      9/7/2011 Wed     16:30   VIKAS PANTH                             0.78
   9      9/7/2011 Wed     17:31   GRAM JAGAT                              0.76
  10      9/7/2011 Wed     16:11   NSIC-NATIONAL SMALL INDUST COR          0.74
Source : TAM Media Research                           Prepared by A R UNIT

                                                                    FEMALE ABC 15 +
S. No.    Date     Day     Time              Programme
                                                                         TVR %
   1      9/4/2011  Sun    19:28   FILMI SARGAM                            2.76
   2      9/7/2011 Wed     18:59   SAMACHAR                                1.74
   3      9/7/2011 Wed     16:30   VIKAS PANTH                             1.07
   4      9/5/2011  Mon    19:29   KAKA NI KAMAAL                          0.87
   5      9/6/2011  Tue    15:06   RASOI NI RANGAT                         0.85
   6     9/10/2011  Sat    19:30   SHREE GANESH                            0.78
   7      9/5/2011  Mon    19:14   EK MINUTE                               0.77
   8      9/9/2011  Fri    15:05   CHAT SAWAL PAT JAWAB                    0.72
   9      9/7/2011 Wed     16:11   NSIC-NATIONAL SMALL INDUST COR          0.65
  10      9/7/2011 Wed     17:01   EK DAADNA PANKHEE                       0.62
Source : TAM Media Research                           Prepared by A R UNIT


                                                                      ALL ABC 15 +
S. No.    Date     Day     Time              Programme
                                                                         TVR %
   1      9/4/2011  Sun    19:28   FILMI SARGAM                            2.36
   2      9/7/2011 Wed     18:59   SAMACHAR                                1.68
   3      9/6/2011  Tue    17:30   MUKHYA SAMACHAR (GUJARATI)              0.94
   4      9/7/2011 Wed     16:30   VIKAS PANTH                             0.91
   5     9/10/2011  Sat    19:30   SHREE GANESH                            0.84
   6      9/5/2011  Mon    19:29   KAKA NI KAMAAL                          0.78
   7      9/4/2011  Sun    15:05   ROJGAR SAMACHAR                         0.77
   8      9/6/2011  Tue    17:31   PANCHAYATIRAJ                           0.73
   9      9/7/2011 Wed     16:11   NSIC-NATIONAL SMALL INDUST COR           0.7
  10     9/10/2011  Sat    17:34   DAYARO                                  0.69
Source : TAM Media Research                           Prepared by A R UNIT
                                   PROGRAMME INFORMATION

( 1 ).   Samachar : Regional Gujarati News Buletin

( 2 ).   Sadabahar : A musical Talent show of old Hindi & Gujarati film songs ( Also Gujarati-
         light songs) Participated are selected through audition and perform with prefessional band.

( 3 ).   Kaka Ni Kamal : Humorous skirt with stock character. Very popular comedy &
                         messageful programme.

( 4 ).   Ek Minute : A game show where participants are playing given game in one minute.
                      Very popular in youth, specially collegae students as the programme
                      is shot on location at various college throughout the state.

( 5 ).   Harta Farta : Mobile Quiz Programme.

( 6 ).   Saundarya Nikhar : Prog. On Beauty & Beatification

( 7 ).   Suryakiran : Pro. On Positive attitude

( 8 ).   Mukhya Samachar : Regional Gujarati (News )

( 9 ).   Filmi Sargam : Popular Hindi Film songs with compering (Rangoli Format )

( 10 ). Gammat Gulal : A Stand up comedy of Humorous Jokes and anecdotes narrated by most
        popular humorous artist of Gujarat. Running sucessfully since 1993. Today's top of the
        artists are the gift of this programme.

( 11 ). Rasoi Ni rangat : A popular Cookery show, Housewives chefs & celebrities are invited
        to demonstrate various recipes.

( 12 ). Paryavaran Darshan : Prog. On environmental awareness.

( 13 ). Ek Dal Na Pankhi : Repeat Serial

( 14 ). Rojgar Samachar :

( 15 ). Indhan Na Paryaay :
              TOP 10 PROGRAMMES OF DD GIRNAR - ALL TV HOMES
                   DURING THE MONTH OF SEPTEMBER - 2011
                 Period : 04.09.2011 to 10. 09 .2011 ( 37th Week )
                               Market : * Ahmedabad
                                                                     MALE ABC 15 +
S. No.    Date      Day       Time              Programme
                                                                          TVR %
  1      9/4/2011   Sun       19:28   FILMI SARGAM                         3.34
  2      9/4/2011   Sun       16:00   SAMACHAR                             3.13
  3      9/4/2011   Sun       15:05   ROJGAR SAMACHAR                      2.28
  4      9/7/2011   Wed       17:29   MUKHYA SAMACHAR (GUJARATI)            1.8
  5      9/5/2011   Mon       19:29   KAKA NI KAMAAL                       1.65
  6      9/4/2011   Sun       18:32   PARYAVARAN DARSHAN                    1.5
  7      9/7/2011   Wed       17:01   EK DAADNA PANKHEE                     1.5
  8      9/10/2011   Sat      15:03   NAGAR NAGAR                          1.42
  9      9/7/2011   Wed       18:28   GAMMAT GULAL                         1.35
  10     9/7/2011   Wed       17:31   GRAM JAGAT                           1.31
Source : TAM Media Research                          Prepared by A R UNIT

                                                                      FEMALE ABC 15 +
S. No.    Date      Day       Time              Programme
                                                                            TVR %
  1      9/10/2011   Sat      18:58   SAMACHAR                               2.65
  2      9/10/2011   Sat      19:30   SHREE GANESH                           1.71
  3      9/6/2011   Tue       15:06   RASOI NI RANGAT                        1.29
  4      9/5/2011   Mon       19:29   KAKA NI KAMAAL                         1.27
  5      9/7/2011   Wed       17:01   EK DAADNA PANKHEE                      1.22
  6      9/7/2011   Wed       16:30   VIKAS PANTH                            1.22
  7      9/4/2011   Sun       15:05   ROJGAR SAMACHAR                        1.17
  8      9/10/2011   Sat      15:03   NAGAR NAGAR                            1.15
  9      9/4/2011   Sun       19:28   FILMI SARGAM                            1.1
  10     9/5/2011   Mon       19:14   EK MINUTE                               1.1
Source : TAM Media Research                            Prepared by A R UNIT

                                                                      ALL ABC 15 +
S. No.    Date      Day       Time              Programme
                                                                          TVR %
  1      9/10/2011   Sat      18:58   SAMACHAR                             2.62
  2      9/4/2011   Sun       19:28   FILMI SARGAM                         2.28
  3      9/4/2011   Sun       15:05   ROJGAR SAMACHAR                      1.75
  4      9/5/2011   Mon       19:29   KAKA NI KAMAAL                       1.47
  5      9/10/2011   Sat      19:30   SHREE GANESH                         1.46
  6      9/7/2011   Wed       17:01   EK DAADNA PANKHEE                    1.37
  7      9/7/2011   Wed       17:29   MUKHYA SAMACHAR (GUJARATI)           1.32
  8      9/10/2011   Sat      15:03   NAGAR NAGAR                          1.29
  9      9/4/2011   Sun       18:32   PARYAVARAN DARSHAN                   1.28
  10     9/7/2011   Wed       16:30   VIKAS PANTH                          1.14
Source : TAM Media Research                          Prepared by A R UNIT
             TOP 10 PROGRAMMES OF DD GIRNAR - ALL TV HOMES
                  DURING THE MONTH OF SEPTEMBER - 2011
                Period : 04.09.2011 to 10. 09 .2011 ( 37th Week )
                           Market : Guj.1 to 1 Mn.
                                                                 MALE ABC 15 +
S. No.    Date     Day    Time             Programme
                                                                     TVR %
  1       9/7/2011  Wed   18:59   SAMACHAR                            1.64
  2       9/4/2011  Sun   19:28   FILMI SARGAM                        1.48
  3       9/7/2011  Wed   16:30   VIKAS PANTH                         1.03
  4      9/10/2011  Sat   19:30   SHREE GANESH                        0.91
  5       9/6/2011  Tue   17:31   PANCHAYATIRAJ                       0.91
  6       9/6/2011  Tue   18:30   NAMO MORYA                           0.8
  7       9/6/2011  Tue   19:29   SURYAKIRAN                          0.77
  8       9/6/2011  Tue   18:00   KRISHI DARSHAN                      0.76
  9       9/6/2011  Tue   19:15   HARTA FARTA                         0.76
  10      9/6/2011  Tue   17:30   MUKHYA SAMACHAR (GUJARATI)          0.76
Source : TAM Media Research                        Prepared by A R UNIT

                                                                FEMALE ABC 15 +
S. No.    Date     Day    Time             Programme
                                                                     TVR %
  1       9/6/2011  Tue   19:00   SAMACHAR                            3.83
  2       9/6/2011  Tue   19:15   HARTA FARTA                         3.81
  3      9/10/2011  Sat   19:30   SHREE GANESH                        1.45
  4       9/4/2011  Sun   20:01   DAYARO                              1.39
  5       9/4/2011  Sun   19:28   FILMI SARGAM                        1.11
  6       9/6/2011  Tue   18:30   NAMO MORYA                          0.91
  7       9/7/2011  Wed   21:30   EK DAADNA PANKHEE                   0.82
  8       9/6/2011  Tue   19:29   SURYAKIRAN                          0.79
  9       9/6/2011  Tue   17:31   PANCHAYATIRAJ                       0.72
  10      9/6/2011  Tue   18:00   KRISHI DARSHAN                      0.68
Source : TAM Media Research                        Prepared by A R UNIT

                                                                  ALL ABC 15 +
S. No.    Date     Day    Time             Programme
                                                                     TVR %
  1       9/6/2011  Tue   19:00   SAMACHAR                            2.35
  2       9/6/2011  Tue   19:15   HARTA FARTA                         2.15
  3       9/4/2011  Sun   19:28   FILMI SARGAM                        1.31
  4      9/10/2011  Sat   19:30   SHREE GANESH                        1.15
  5       9/6/2011  Tue   18:30   NAMO MORYA                          0.85
  6       9/6/2011  Tue   17:31   PANCHAYATIRAJ                       0.82
  7       9/6/2011  Tue   19:29   SURYAKIRAN                          0.78
  8       9/6/2011  Tue   18:00   KRISHI DARSHAN                      0.72
  9       9/6/2011  Tue   17:30   MUKHYA SAMACHAR (GUJARATI)          0.72
  10      9/6/2011  Tue   14:30   KAKA NI KAMAAL                      0.68
Source : TAM Media Research                        Prepared by A R UNIT
      TOP 10 PROGRAMMES OF ALL GUJARATI CHANNELS - ALL TV HOMES

                DURING THE MONTH OF SEPTEMBER - 2011

            Period : 04. 09. 2011 to 10. 09. 2011 ( 37th Week )
            Market : Guj. 1 Mn. + ( Including Ahmedabad )
                                                                       ALL 4 +
S. No.      Channel       Date     Day    Time        Programme
                                                                       TVR %



  1      DD Girnar      9/4/2011   Sun   19:28 FILMI SARGAM             2.75


  2      DD Girnar      9/7/2011   Wed 19:30 SHAMNA SUKHI SANSARNA      2.33


  3      DD Girnar      9/4/2011   Sun   16:06 GFF JODE REHJO RAJ       2.3


  4      DD Girnar      9/7/2011   Wed 19:15 SANGAT                     1.99


  5      DD Girnar      9/9/2011   Fri   15:05 CHAT SAWAL PAT JAWAB     1.73


  6      TV9 Gujrati    9/6/2011   Tue   20:01 NEWS CENTER              1.33


  7      DD Girnar      9/4/2011   Sun   19:16 SUSWAGATAM               1.32


  8      ETV Gujarati   9/7/2011   Wed 19:30 CHUTA CHEDA                1.25


  9      DD Girnar      9/7/2011   Wed 18:59 SAMACHAR                   1.24


 10      TV9 Gujrati    9/4/2011   Sun   13:31 CRIME WATCH              1.17

   Source : TAM Media Research                         Prepared by A R UNIT
       TOP 10 PROGRAMMES OF ALL GUJARATI CHANNELS - ALL TV HOMES

                DURING THE MONTH OF SEPTEMBER - 2011

            Period : 04. 09. 2011 to 10. 09. 2011 ( 37th Week )

                            Market : * Ahmedabad
                                                                       ALL 4 +
S. No.      Channel        Date     Day    Time       Programme
                                                                        TVR %


  1      DD Girnar      9/4/2011    Sun   19:28 FILMI SARGAM            3.65

  2      DD Girnar      9/4/2011    Sun   16:06 GFF JODE REHJO RAJ       3.5

  3      DD Girnar      9/7/2011    Wed 19:30 SHAMNA SUKHI SANSARNA      2.5

  4      DD Girnar      9/4/2011    Sun   19:16 SUSWAGATAM              2.33

  5      DD Girnar      9/10/2011   Sat   18:58 SAMACHAR                2.31

  6      DD Girnar      9/5/2011    Mon 19:29 KAKA NI KAMAAL            2.24

  7      ETV Gujarati   9/7/2011    Wed 19:30 CHUTA CHEDA               2.23

  8      DD Girnar      9/7/2011    Wed 19:15 SANGAT                    2.13

  9      ETV Gujarati   9/7/2011    Wed 19:59 MOTI BAA                  2.07

  10     DD Girnar      9/10/2011   Sat   19:16 CHALO FARVA JAIYE       1.92

Source : TAM Media Research                                Prepared by A R UNIT
      TOP 10 PROGRAMMES OF ALL GUJARATI CHANNELS - ALL TV HOMES

                DURING THE MONTH OF SEPTEMBER - 2011

            Period : 04. 09. 2011 to 10. 09. 2011 ( 37th Week )

                          Market : Guj. 1 to 1 Mn.
                                                                       ALL 4 +
S. No.      Channel       Date     Day    Time         Programme
                                                                       TVR %



  1      DD Girnar      9/5/2011   Mon 19:29 KAKA NI KAMAAL             2.77

  2      DD Girnar      9/7/2011   Wed 18:59 SAMACHAR                   2.3

  3      DD Girnar      9/4/2011   Sun   19:28 FILMI SARGAM             2.25

  4      DD Girnar      9/4/2011   Sun   16:06 GFF JODE REHJO RAJ       2.1

  5      DD Girnar      9/7/2011   Wed 19:30 SHAMNA SUKHI SANSARNA      2.07

  6      DD Girnar      9/6/2011   Tue   17:00 EK DAADNA PANKHEE        2.01

  7      ETV Gujarati   9/4/2011   Sun   16:05 GFF DIKRO KAHU KE DEV    1.99

  8      DD Girnar      9/5/2011   Mon 19:14 EK MINUTE                  1.95

  9      ETV Gujarati   9/7/2011   Wed 13:00 ETV NEWS(GUJRATI)          1.89

 10      DD Girnar      9/4/2011   Sun   19:16 SUSWAGATAM               1.88

 Source : TAM Media Research                            Prepared by A R UNIT
         TOP 10 PROGRAMMES OF ALL GUJARATI CHANNELS - FEMALE ABC 15 +

                     DURING THE MONTH OF SEPTEMBER - 2011
               Period : 04. 09. 2011 to 10. 09. 2011 ( 37th Week )
               Market : Guj. 1 Mn. + ( Including Ahmedabad )
                                                                         FEMALE
                                                                         ABC 15 +
S. No.      Channel       Date      Day   Time           Programme
                                                                            TVR %



  1      DD Girnar      9/4/2011   Sun    19:28 FILMI SARGAM                 2.76


  2      ETV Gujarati   9/7/2011   Wed    19:30 CHUTA CHEDA                  2.08


  3      ETV Gujarati   9/5/2011   Mon    18:05 RASOI SHOW                   1.99


  4      ETV Gujarati   9/5/2011   Mon    18:00 ETV HEADLINE NEWS(GUJ)       1.99


  5      TV9 Gujrati    9/4/2011   Sun    13:00 MIDDAY NEWS                  1.76


  6      DD Girnar      9/7/2011   Wed    18:59 SAMACHAR                     1.74


  7      DD Girnar      9/4/2011   Sun    16:06 GFF JODE REHJO RAJ           1.69


  8      ETV Gujarati   9/7/2011   Wed    19:00 AAPNU GUJARAT                 1.6


  9      DD Girnar      9/7/2011   Wed    19:15 SANGAT                        1.5


 10      DD Girnar      9/4/2011   Sun    19:16 SUSWAGATAM                   1.43


      Source : TAM Media Research                           Prepared by A R UNIT
         TOP 10 PROGRAMMES OF ALL GUJARATI CHANNELS - FEMALE ABC 15 +

                     DURING THE MONTH OF SEPTEMBER - 2011

               Period : 04. 09. 2011 to 10. 09. 2011 ( 37th Week )

                              Market : * Ahmedabad
                                                                         FEMALE
                                                                         ABC 15 +
S. No.      Channel        Date     Day   Time         Programme
                                                                            TVR %


  1      ETV Gujarati   9/5/2011    Mon   18:05 RASOI SHOW                   4.38


  2      ETV Gujarati   9/5/2011    Mon   18:00 ETV HEADLINE NEWS(GUJ)       4.38


  3      ETV Gujarati   9/7/2011    Wed   19:30 CHUTA CHEDA                  3.21


  4      ETV Gujarati   9/6/2011    Tue   20:00 MOTI BAA                     3.13


  5      TV9 Gujrati    9/4/2011    Sun   13:00 MIDDAY NEWS                  3.06


  6      ETV Gujarati   9/7/2011    Wed   19:00 AAPNU GUJARAT                2.97


  7      ETV Gujarati   9/5/2011    Mon   18:32 FLAVOURS OF GUJARAT          2.83


  8      DD Girnar      9/10/2011   Sat   18:58 SAMACHAR                     2.65


  9      ETV Gujarati   9/10/2011   Sat   12:05 GFF CHUDI CHANDLO            2.63


 10      TV9 Gujrati    9/8/2011    Thu   21:00 9 PM LIVE SHOW                2.5


      Source : TAM Media Research                          Prepared by A R UNIT
         TOP 10 PROGRAMMES OF ALL GUJARATI CHANNELS - FEMALE ABC 15 +

                     DURING THE MONTH OF SEPTEMBER - 2011

               Period : 04. 09. 2011 to 10. 09. 2011 ( 37th Week )

                             Market : Guj. 1 to 1 Mn.
                                                                         FEMALE
                                                                         ABC 15 +
S. No.      Channel        Date     Day   Time         Programme
                                                                            TVR %


  1      DD Girnar      9/6/2011    Tue   19:00 SAMACHAR                     3.83


  2      DD Girnar      9/6/2011    Tue   19:15 HARTA FARTA                  3.81


  3      ETV Gujarati   9/9/2011    Fri   18:00 ETV HEADLINE NEWS(GUJ)        2.6


  4      ETV Gujarati   9/4/2011    Sun   21:00 ETV NEWS(GUJRATI)            2.28


  5      ETV Gujarati   9/9/2011    Fri   13:30 AAPNU GUJARAT                2.19


  6      TV9 Gujrati    9/6/2011    Tue   20:59 9 PM LIVE SHOW               2.16


  7      ETV Gujarati   9/7/2011    Wed   14:00 RASOI SHOW                   1.92


  8      ETV Gujarati   9/4/2011    Sun   20:29 NARSINH MAHETA               1.92


  9      ETV Gujarati   9/10/2011   Sat   18:59 AAPNU GUJARAT                1.91


 10      DD Girnar      9/4/2011    Sun   19:16 SUSWAGATAM                    1.8


      Source : TAM Media Research                         Prepared by A R UNIT
    % WEEKLY CUMULATIVE REACH
            ALL TV HOMES                 % WEEKLY CUMULATIVE REACH
   WEEK : 04. 09. 2011 TO 10. 09. 2011          ALL TV HOMES
                37/2011
                     TG : ALL TV 4+YRS                      3.31
      Channel              Reach %
DD   Girnar                 21.95
ETV Gujarati                  28
                                                                          21.95
TV9 Gujarati                 32.5
Bizz Gujarati                3.31
                                                32.5




                                                                       28




                                                 DD    Girnar               ETV Gujarati

                                                 TV9   Gujarati             Bizz   Gujarati




    % WEEKLY CUMULATIVE REACH
             C & S HOMES                 % WEEKLY CUMULATIVE REACH
   WEEK : 04. 09. 2011 TO 10. 09. 2011          C & S HOMES
                37/2011
                     TG : CS 4+ YRS                        4.33
      Channel              Reach %
DD   Girnar                  13.7                                  13.7
ETV Gujarati                36.58
TV9 Gujarati                42.45
Bizz Gujarati                4.33
                                               42.45
                                                                       36.58




                                          DD      Girnar            ETV Gujarati
                                          TV9    Gujarati           Bizz    Gujarati



Data Source : TAM Media                                           Prepared by A R UNIT
         AVERAGE TIME SPENT
              ALL TV HOMES                    AVERAGE TIME SPENT
    WEEK : 04. 09. 2011 TO 10. 09. 2011          ALL TV HOMES
                 37/2011                            14.51
                       TG : ALL TV 4+YRS   14.12
      Channel                Minutes
                                                              12.29
DD   Girnar                    14.12
ETV Gujarati                   14.51
TV9 Gujarati                   12.29
Bizz Gujarati                   0.26




                                                                         0.26


                                             DD    Girnar         ETV Gujarati
                                             TV9   Gujarati       Bizz   Gujarati



         AVERAGE TIME SPENT                   AVERAGE TIME SPENT
              C & S HOMES                         C & S HOMES
    WEEK : 04. 09. 2011 TO 10. 09. 2011
                 37/2011
                       TG : CS 4+ YRS               19.24
      Channel                Minutes
DD   Girnar                     1.38                          16.19
ETV Gujarati                   19.24
TV9 Gujarati                   16.19
Bizz Gujarati                   0.34




                                           1.38
                                                                         0.34


                                            DD     Girnar        ETV Gujarati
                                            TV9    Gujarati      Bizz    Gujarati


Data Source : TAM Media                                        Prepared by A R UNIT
         WEEKLY CHANNEL SHARE
               ALL TV HOMES                       WEEKLY CHANNEL SHARE
      WEEK : 04. 09. 2011 TO 10. 09. 2011             ALL TV HOMES
                   37/2011
                        TG : ALL TV 4+YRS
    Channel        TVR %       Channel Share %
DD   Girnar          0.14            1.54                           0.05
ETV Gujarati         0.15            1.62
TV9 Gujarati         0.12            1.36         1.36                            1.54
Bizz Gujarati         0              0.05




                                                                    1.62



                                                 DD        Girnar          ETV Gujarati
                                                 TV9     Gujarati          Bizz    Gujarati




                                                  WEEKLY CHANNEL SHARE
         WEEKLY CHANNEL SHARE                          C & S HOMES
                C & S HOMES
      WEEK : 04. 09. 2011 TO 10. 09. 2011
                   37/2011                                           0.060.16
                         TG : CS 4+ YRS
    Channel        TVR %      Channel Share %
DD   Girnar          0.02            0.16
ETV Gujarati         0.19            1.95             1.64
TV9 Gujarati         0.16            1.64
Bizz Gujarati        0.01            0.06                                           1.95




                                                      DD     Girnar        ETV Gujarati
                                                      TV9    Gujarati      Bizz   Gujarati




Data Source : TAM Media                                                 Prepared by A R UNIT
                                           TAM REPORT
                  Week -37/2011 : PERIOD: 04.09.2011 To 10.09.2011

                               % WEEKLY CUMULATIVE REACH

                               MARKET * AHMDEDABAD                MARKET Guj.1 mn+ (Including Ahmedabad)


                      ALL TV HOMES            C & S HOMES          ALL TV HOMES            C & S HOMES
     CHANNELS

                    Previous      This     Previous      This     Previous     This     Previous    This


                    Week-36      Week-37   Week-36      Week-37   Week-36     Week-37   Week-36    Week-37

DD     Girnar        25.11        22.46     14.79        12.59      21.2       21.95     13.66      13.7

ETV Gujarati         34.81        32.31     47.43        44.02     32.47        28       42.41      36.58

TV9    Gujarati      35.46        34.3      48.32        46.73     37.13       32.5       48.5      42.45


Bizz   Gujarati       0.7         0.96       0.96        1.31       1.8        3.31       2.35      4.33




                               MARKET:GUJ. 1 to 1 mn.


                      ALL TV HOMES            C & S HOMES
     CHANNELS

                    Previous      This     Previous      This


                    Week-36      Week-37   Week-36      Week-37


DD     Girnar        37.15        35.03     31.31        29.4


ETV Gujarati         48.63        42.9      57.43        5.65


TV9    Gujarati      54.78        49.93     64.68        58.96


Bizz   Gujarati       2.93        1.65       3.46        1.94

         Source : TAM Media Research                                         Prepared by A R UNIT
                                           TAM REPORT
                  Week -36/2011 PERIOD: 28.08.2011 To 03.09.2011

                                     AVARAGE TIME SPENT
                            MARKET :* AHMDEDABAD                  MARKET :Guj.1 mn+ (Including Ahmedabad)

                     ALL TV HOMES            C & S HOMES           ALL TV HOMES            C & S HOMES
     CHANNELS
                   Previous       This    Previous       This     Previous     This     Previous    This

                   Week-36      Week-37   Week-36       Week-37   Week-36     Week-37   Week-36    Week-37


DD     Girnar       18.44        21.28      2.57         2.22      12.02       14.12      1.48      1.38


ETV Gujarati        19.54        24.55      27.7         33.57     14.54       14.51     19.27      19.24


TV9    Gujarati       9          12.46      12.16        17.23     10.47       12.29     14.05      16.19


Bizz   Gujarati      0.07         0.09       0.1         0.12       0.13       0.26       0.17      0.34



                              MARKET :GUJ. 1 to 1 mn.

                     ALL TV HOMES            C & S HOMES
     CHANNELS
                   Previous       This    Previous       This

                   Week-36      Week-37   Week-36       Week-37


DD     Girnar        28          20.41      4.29         5.43


ETV Gujarati        26.36        27.19      31.24        32.15


TV9    Gujarati     25.15        24.05      29.49        28.26


Bizz   Gujarati      0.4          0.11      0.47         0.13


         Source : TAM Media Research                                         Prepared by A R UNIT
                                           TAM REPORT
                  Week -36/2011 PERIOD: 28.08.2011 To 03.09.2011

                                 % WEEKLY CHANNEL SHARE
                            MARKET: * AHMDEDABAD                   MARKET :Guj.1 mn+ (Including Ahmedabad)

                     ALL TV HOMES             C & S HOMES           ALL TV HOMES            C & S HOMES
     CHANNELS

                   Previous       This     Previous       This     Previous     This     Previous    This

                   Week-36      Week-37    Week-36       Week-37   Week-36     Week-37   Week-36    Week-37


DD     Girnar         2           0.21       0.29          2.3       1.25       1.54       0.17      0.16


ETV Gujarati         2.12         0.25       2.69         2.66       1.55       1.62       1.86      1.95


TV9    Gujarati      0.96         0.13       1.22         1.36       1.12       1.36       1.34      1.64


Bizz   Gujarati      0.01           0        0.02         0.02       0.02       0.05       0.03      0.06




                              MARKET: -GUJ. 1 to 1 mn.

                     ALL TV HOMES             C & S HOMES
     CHANNELS

                   Previous       This     Previous       This

                   Week-36      Week-37    Week-36       Week-37


DD     Girnar        2.54         1.95       0.4          0.53


ETV Gujarati         2.41         2.57       2.79           3


TV9    Gujarati      2.29         2.27       2.65         2.65


Bizz   Gujarati      0.06         0.02       0.07         0.02


         Source : TAM Media Research                                          Prepared by A R UNIT

				
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