Alan Herrick's Opening Speech at SapientNitro iEX 2011

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1. CONVERGENCE

2. BRAND AND BRAND DELIVERY

3. COLLABORATION




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The Old World




      BRICK &       TRADITIONA
      MORTAR            L
                    MARKETING




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The Dawn




   eCOMMERCE             BRICK &
                         MORTAR




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Beginnings of Convergence




            eCOMMERCE       BRICK &
                            MORTAR



                     DIGITAL
                    MARKETING




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Massively Connected




             eCOMMERCE     BRICK &
                           MORTAR


                       DIGITAL
                      MARKETING




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• The convergence of communications and commerce

• Always connected, always on – Mobile device proliferation with
  consumers and bandwidth expansion have broken down barriers
  around how, when and where we act, interact and transact

• Organizational designs not well equipped to handle connected,
  always on consumer




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3 Questions




• What is the role of digital in my strategy?

• What is the future of television in a fully digital world?

• How do I organize to create compelling experiences and drive sales?




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        COMMUNICATIO
            NS



SALES             SERVICES




             IT




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Creating and Satisfying Demand
in the same Environment: Tesco




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Creating and Satisfying Demand
in the same Environment: Unilever Share Happy




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Creating and Satisfying Demand
in the same Environment: Ladbrokes




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• The convergence of Communications and Commerce is creating
  opportunities to create differentiated experiences that deliver on
  brand values

• The idea of Brand and Brand Delivery - the ability to execute a highly
  connected experience relies on your ability to align a state of the art
  
IT capability

• Organizational structures will take time to evolve, success is dependent
  on cross-functional collaboration




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Thank you.
For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:
http://www.youtube.com/user/SapientNitro




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