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1. CONVERGENCE
2. BRAND AND BRAND DELIVERY
3. COLLABORATION
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The Old World
BRICK & TRADITIONA
MORTAR L
MARKETING
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The Dawn
eCOMMERCE BRICK &
MORTAR
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Beginnings of Convergence
eCOMMERCE BRICK &
MORTAR
DIGITAL
MARKETING
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Massively Connected
eCOMMERCE BRICK &
MORTAR
DIGITAL
MARKETING
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• The convergence of communications and commerce
• Always connected, always on – Mobile device proliferation with
consumers and bandwidth expansion have broken down barriers
around how, when and where we act, interact and transact
• Organizational designs not well equipped to handle connected,
always on consumer
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3 Questions
• What is the role of digital in my strategy?
• What is the future of television in a fully digital world?
• How do I organize to create compelling experiences and drive sales?
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COMMUNICATIO
NS
SALES SERVICES
IT
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Creating and Satisfying Demand
in the same Environment: Tesco
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Creating and Satisfying Demand
in the same Environment: Unilever Share Happy
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Creating and Satisfying Demand
in the same Environment: Ladbrokes
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• The convergence of Communications and Commerce is creating
opportunities to create differentiated experiences that deliver on
brand values
• The idea of Brand and Brand Delivery - the ability to execute a highly
connected experience relies on your ability to align a state of the art
IT capability
• Organizational structures will take time to evolve, success is dependent
on cross-functional collaboration
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Thank you.
For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:
http://www.youtube.com/user/SapientNitro
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