Malcolm Poynton's Social Presentation at SapientNitro iEX 2011

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1

Donut Marketing

Contemporary Websites Pull Content from Social Media Portals

Using their APIs

ID O

V ES



LG

BOS OCSS

P DAT









RV W

E IE S R S EE S S

P E SR L A E



OR

YU

ES E

W B IT

O V R A IO S

CNEST N AS

MP



HTS

P OO









© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 2

Facebook Leads Sharing









© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 3

The World of Social Media









© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 4

User Timelines









© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 5

Social Media Visitor Growth

eCommerce Takes Share from

Traditional; Mobile Should

Get to There Faster: Social

Commerce?









© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 6

Thank you.

For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:

http://www.youtube.com/user/SapientNitro









© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 7