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Malcolm Poynton's Social Presentation at SapientNitro iEX 2011

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					© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL   1
Donut Marketing
Contemporary Websites Pull Content from Social Media Portals
Using their APIs
                                   ID O
                                  V ES

                     LG
                    BOS                         OCSS
                                               P DAT




                RV W
                 E IE S                           R S EE S S
                                                 P E SR L A E

                                 OR
                                 YU
                                 ES E
                                W B IT
                 O V R A IO S
                 CNEST N                          AS
                                                 MP

                                   HTS
                                  P OO




                                               © COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL   2
Facebook Leads Sharing




                         © COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL   3
The World of Social Media




                            © COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL   4
User Timelines




                 © COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL   5
Social Media Visitor Growth
eCommerce Takes Share from
Traditional; Mobile Should
Get to There Faster: Social
Commerce?




                              © COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL   6
Thank you.
For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:
http://www.youtube.com/user/SapientNitro




                                                                 © COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL   7

				
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Description: SapientNitro’s first annual Idea Engineer Exchange (iEX) will be an illuminating and immersive exploration in DigitalEarth. We uncover how DigitalEarth has driven basic behavioral change. How companies are using it to reinforce their brand promise, create richer experiences and forge deeper relationships with their customers.
About SapientNitro, part of Sapient®, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. For more information, visit www.sapientnitro.com.