to Everything Channel

     to Everything Channel

                                                                                   MOST COMPREHENSIVE COVERAGE
    Everything Channel is the premier provider of IT                               OF THE US CHANNEL

    channel-focused events, media, research, consulting,                           ❍   Database with 1 Million+ individuals
    and sales and marketing services. With over 30 years                               from Solution Provider organizations
                                                                                   ❍   Over 9 annual events
    of experience and engagement, Everything Channel has                           ❍   91,234 interviews annually
                                                                                   ❍   10 Million+ data points
    the unmatched channel expertise to execute integrated                          ❍   Average of almost 700,000 unique
                                                                                       visitors and 2.5 million page views
    solutions for technology executives managing partner                               online/mo. (01/10-06/10)

    recruitment, enablement and go-to-market strategy in                           ❍   322,000 magazine readers per
                                                                                       month with pass along
    order to accelerate technology sales.                                          ❍   Over 500,000 videos viewed
                                                                                   ❍   Comprehensive set of education
                                                                                       and training programs
                                                                                   ❍   Highly skilled and trained outsourced
                                                                                       Field Sales & Marketing team
                                                                                   ❍   Suite of Demand Generation
                                                                                       services through Partner Marketing
                                                                                   ❍   Over 10,000 channel partners
                                                                                       syndicating in 14 languages

                                                                                       Everything Channel:
                                                                                       Over 200 industry
                                                     Company: Everything Channel
                                                     Company: CRN                      awards since 2000.
                                                     Group: ChannelWeb
                                               EVERYTHING CHANNEL
                                               Editorial Contact List

Objective news analysis and daily reporting of events and trends that impact the IT                                     LOCATIONS
Channel help Solution Providers make money.
For over 30 years, Everything Channel editorial coverage has helped Solution Providers make successful
decisions and avoid costly pitfalls. Everything Channel editorial is the source Solution Providers turn to daily        Headquarters:
for breaking news, cutting-edge opinion by today’s brightest Channel voices, and technical analysis by the              Framingham, MA
acclaimed Everything Channel Test Center. From the complexities of industry mergers and economic cycles                 550 Cochituate Rd, 1st Floor, West Wing
                                                                                                                        Framingham, MA 01701
to the uncertainty of war, natural disasters and industry scandal, Everything Channel editorial has been there          508-416-1100
delivering the insight and field intelligence Solution Providers have come to depend on and trust.

                                                                                                                        Manhasset, NY
                                                                                                                        600 Community Drive, 3rd Floor
Editorial Contact List                                                                                                  Manhasset, NY 11030
Robert Faletra                            Stefanie Hoffman                         Rick Whiting
Chief Executive Officer                   Security Editor                          Senior Editor                        Irvine, CA
Framingham                                San Francisco                            Applications and OSes                18301 Von Karman Avenue, Suite 920                     Framingham                           Irvine, CA 92612
Kelley Damore                             Joe Kovar
VP, Editorial Director                    Senior Editor                            Rob Wright                           New York, NY
Framingham                                Storage and Servers                      Managing Editor, Online              350 Hudson Street Suite 300                  Irvine                                   Framingham                           New York, NY 10014
Chad Berndtson
Networking Editor                         John McCarthy                            Chris Griffin                        San Francisco, CA
Healthcare, Public Sector,                Assistant Managing Editor, Online        Web Producer                         600 Harrison Street, 6th Floor
Distribution, VoIP, Telecommunications,   San Francisco                            Framingham                           San Francisco, CA 94107
Unified Communications                        415-947-6000
Home Office                 Kevin McLaughlin                         Joe Caponi
                                          West Coast Bureau Chief                  Webmaster
Jennifer Bosavage                         Data Center and Virtualization           Manhasset
Senior Editor                             San Francisco                  
VAR Business 500, Fast Growth,  
General Solution Provider Coverage                                                 Zewde Yeraswork
Home Office                               Andrew Hickey                            Associate Editor              Senior Editor                            Components, desktops and notebooks
                                          Cloud Computing                          San Francisco
Steve Burke                               Framingham                     
News coverage                                                                      Edward Correia
Framingham                                Edward F. Moltzen                        Technical Editor, CRN Test Center                    Managing Editor, CRN Test Center         Manhasset
Scott Campbell                  
Assistant News Editor
VAR & Vendor Sales Strategies,            Jane O’Brien
Managed Services, Distribution            Managing Editor (Operations)
Manhasset                                 Manhasset       

Jennifer Follett
Executive Editor, Online

                                                                              Company: Everything Channel
                                                                              Company: CRN
                                                                              Group: ChannelWeb
                                         EVERYTHING CHANNEL
                                         Sales Contact List

Dan Dignam                        Central West Region            Southeast Region                Account Executives:
Executive Vice President
                                  Kathleen Connolly              Charlie Palella                 East/West Coast
                                  Strategic Account Director,    Strategic Account Director,     Stephen Ertelt
                                  Media, Events, Demand Gen,     Media, Events, Demand Gen,      Media Sales Specialist
                                  Field Sales and Research,      Field Sales and Research,       508-416-1171
Lisa Mackenzie
                                  Training and Consulting        Training and Consulting
Senior VP Events
                                  516-562-5298                   516-562-7837
                              Celeste Costanza
                                                                                                 Media Sales Specialist, Southwest
                                  Allison Doyle                  Jennifer Ogle                   949-223-3610
Media, Events, Marketing          Account Director, Events       Account Director, Events
                                  949-223-3655                   516-562-5268
and Sales Services
Kevin Maloney                                                                                    Field Sales & Marketing
VP, Media                                                        Lisa Sabourin                   Laurie Balcerak
508-416-1144                      Northwest Region               Engagement Manager, IPED        Global Sales Director          Lauren Goldstein               516-562-5087                    480-963-2999
                                  Strategic Account Director/
Laurie Condon                     Vice President
Director of New Business          Media, Events, Demand Gen,
516-562-7977                      Field Sales and Research,      Northeast Region                End-user Events          Training and Consulting        Kim Briggs                      Derek Jenkins
                                  415-947-6151                   Strategic Account Director,     Sales Director of IT Events
Brad Rolfe                  Media, Events, Demand Gen,
National Sales Director, Events                                                                  781-254-1282
                                                                 Field Sales and Research,             Doris Branscombe               Training and Consulting
                                  Account Director, Events       508-416-1106                    Ray Morley
Derek Jenkins                     949-223-3613         
Sales Director of IT Events                                                                      Account Manager, Events
781-254-1282                                                     Annie McKnight                                                               
                                                                 Account Manager, Events
                                  Southwest Region     
Eric Bedard
                                  Scott Rosen                                                    Demand Generation
Director of Sales & Business
                                  Strategic Account Director,                                    Chris Munton
Development, SharedVue
                                  Media, Events, Demand Gen,     Tri-State/Mid-Atlantic
508-416-1149                                                                                     Account Manager,
                                  Field Sales and Research,      Christina Szabados              Demand Generation
                                  Training and Consulting        Strategic Account Director,     508-416-1132
                                  949-223-3652                   Media, Events, Demand Gen,
Laurie Balcerak
                                 Field Sales and Research,
Global Sales Director,
                                                                 Training and Consulting         Dana Sell
Field Sales and Marketing
                                  Nora Uriarte                   516-562-5323                    Account Executive,
                                  Account Director, Events   Demand Generation
                                  310-820-0012                                                   508-416-1119
Alex Nordlinger                 Lisa Sabourin         
                                                                 Engagement Manager, IPED
VP, Strategic Accounts

John Machado                                                     Debbie Kane
                                                                 Account Director, Events
Sales Director, IPED

                                                                 Company: Everything Channel
                                                                 Company: CRN
                                                                 Group: ChannelWeb
                                        EVERYTHING CHANNEL
                                        Marketing & Events

Marketing                             Audience Engagement -                        Recruitment/Audience
Miriam Kutcher                        Online Marketing                             Development
VP, Marketing                         and Analytics                                Rick Bellan
Everything Channel                    Tricia Syed                                  Senior Director
508-416-1162                          VP Online Marketing and Analytics,           Business Intelligence             Everything Channel                           508-416-1145
Betzi Hanc                  
Sr. Marketing Manager                                                              C.T. Thomas
Everything Channel                    Michael Goldsmith                            Recruitment Coordinator, Channel
508-416-1182                          Sr. Data Analyst                             949-223-3634                 508-416-1156                       
Scott Regan                                                                        Tracy Fischer
Sr. Marketing Manager                 Antonia Glackin                              Recruitment Coordinator, Channel
Everything Channel                    Sr. Online Marketing Manager,                516-562-5337
508-416-1186                          Everything Channel                                 516-562-7299
                                                Andrea Schneider
Danielle Faletra                                                                   Audience Acquisition Associate
Marketing Coordinator                 Tara Schlameuss                              508-416-1170
Everything Channel                    Sr. Online Marketing Manager,      
508-416-1159                          Everything Channel           516-562-7299                                 Elizabeth Donovan
                                               Recruitment Coordinator
Caitlin Gorski                                                                     508-416-1146
Marketing Coordinator                 Christina Erickson                 
Everything Channel                    Online Marketing Specialist
508-416-1165                          Midsize Enterprise Summit             508-416-1112                                 Integrated Solutions
Joshua Gibbs                                                                       Adelaide Reilly
Asst Dir of Marketing, Social Media   Ross Nichol                                  VP, Integrated Solutions Management
919-573-6985                          Performance Marketing Analyst                781-839-1258               508-416-1177                       
                                                                                   Gregg Linde
                                                                                   Virtual Events Director
                                      Conference Management                        508-416-1139
                                      Bill Jones                         
                                      Operations Manager
                                      516-562-7771                                 Meghan O’Geary
                                                    Online Sales Manager
                                      Trish MacDonald                    
                                      Program Manager
                                      Midsize Enterprise Summit

                                      Allison Cohen
                                      Program Manager, Channel Events

                                      Lisa Mackenzie
                                      SVP, Events

                                                                      Company: Everything Channel
                                                                      Company: CRN
                                                                      Group: ChannelWeb

                                                                  With over 700,000 unique visitors per
                                                                  month, is the leading
                                                                  Web site dedicated to the IT Channel.
                                                                  Delivering breaking news, in-depth
                                                                  analysis, productivity tools, instructional
                                                                  video and NetSeminars,
                                                                  allows a thriving community of Solution
                                                                  Providers (SPs), VARs and Integrators to
                                                                  interact through virtual events, education
                                                                  and research.

                                                                  For marketers of today’s technologies,
                                                         provides more reach and
                                                                  wields more influence among your cur-
                                                                  rent or prospective Channel partners
                                                                  than any other industry-related Web site.

From websites and print to integrated programs, we’ve discovered easier ways to help our partners
develop innovative programs to help you drive results.

Maintain strategic brand awareness using
Out of sight means out of mind in the Channel. At the same time SPs are taking less time to review
vendor offerings (down 1/3 in the last 24 months), a full 75% of them plan to add a new strategic vendor
in the next 12 months.

CRN Community: ARE YOU IN?
Foster guided dialogue with a targeted audience around critical business issues and build loyalty to
your solutions.
  ❍   Build new relationships to further your business
  ❍   Follow blogs from today’s industry thought leaders
  ❍   Gain insight to issues Solution Providers are facing

Awards & Recognition
Everything Channel’s CRN Magazine and named to the Media Power 50 by BtoB Magazine for
the fourth consecutive year included on elite list (5/2010).

Winner: “Best of the Web” Single Article b2b – “Never Enough” (2010) mins

Honorable Mention: “Best of the Web” News Coverage “Cisco and HP’s Partner Show” (2010) mins

Honorable Mention: “Best of the Web” Print/Online Coverage of Single Topic “Anatomy of a Shortage”
(2010) mins

Honorable Mention:’s “Tools for Accelerating Technology Sales” (2009) mins
Winner: “Best of the Web – Launch” (2008) mins

Winner: “Integrated Marketing Awards – Virtual Trade Show” (2007 & 2008) mins

Winner: “10 Great Media Websites” (2007 & 2008) BtoB magazine

                                                                      Company: Everything Channel
                                                                      Company: CRN
                                                                      Group: ChannelWeb
                   60%                                                                                                      150
                                                                                         CRN.COM                            120

                                                                                         Audience                            90



se    Large      Medium          Small
e     (1,000
                  WHICH (Less than
              TO (100-999 OF THE FOLLOWING COMMERCIAL                                                               JOB FUNCTION
0)    or more
                employees) 100 employees)
              CUSTOMER SEGMENTS DOES YOUR COMPANY                                                                   (Please select ALL that apply.)
                                                                                                                                                                                                   FOR MORE INFORMATION
              (Please select ALL that apply.)
                                                                                                                    Executive/Corporate/Departmental                         59%                       Contact Tricia Syed,
                                                                                                                    Management                                                                         VP Online Marketing and Analytics
                                                                                                                    Technical Management/Staff, Developer                    13%                       at 508-416-1172 or
                    Medium (100-999 employees)                                             70.6%
                                                                                                                    Marketing/Sales Management, Sales Staff                  27%
                  Small (Less than 100 employees)                                        67.0%
                                                                                                                    Other                                                      1%
                  Large (1,000 or more employees)                                  53.6%

              Very Small (Less Than 20 employees)                              51.5%

                   Enterprise (Fortune 500/1000)                              46.9%                                 TO WHICH OF THE FOLLOWING MARKETS DOES YOUR
                                                                                                                    COMPANY TARGET ITS SALES EFFORTS?
                                                                                                                                                    Enterprise Large                      Medium           Small
                  Do Not Currently/Plan To Sell 1.0%                                                                (Please select ALL that apply.)  (Fortune  (1,000                      (100-999      (Less than
                    To Commercial Customers                                                                                                                      500/1000)    or more     employees)   100 employees)
                                                 0           50        100         150       200                                                                             employees)
                                                                                                                    Health care/Medical/Dental/Pharmaceutical                60%
                                                                                                                    Federal Government                                       38%
         ChannelWeb keeps me informed
                 on news in our industry                                                 88.1%                      State/Local Government                                   49%
                ChannelWeb provides me                                                                              Accounting/Banking/Financial Services                    59%             Medium (100-999 employees)                                   70.6%
                      with product reviews               66.5%
           AT LOCATION?                                                                                             Education (K-12, Higher Education)                       28%           Small (Less than 100 employees)                               67.0%
            ChannelWeb offers industry-
        specific information and research
            Systems/Network Integrators/VARs, Web 42.2%
            that I can not find elsewhere                                                                           Manufacturing                                            51%           Large (1,000 or more employees)                        53.6%
          Developers, Service Providers (Application,
                 ChannelWeb maintains a
                           Internet, Managed, Storage),                                                             Communications/Telecommunications                        40%      Very Small (Less Than 20 employees)                         51.5%
        community on which I rely heavily Integrators,
           for tools and resources/Other
                           Telecom VARs, Interconnects                                             48%
                                                                                                                    Engineering/Scientific                                   40%            Enterprise (Fortune 500/1000)                        46.9%
                                      Other 2.7%                                                                    Legal                                                    44%
                               IT/Business Consultants       25%                                                                                                                           Do Not Currently/Plan To Sell 1.0%
                                                                                                                    Entertainment/Media/Publishing                           38%             To Commercial Customers
                               Software Developers/ISVs                      11%
                                   0        50            100        150       200
                                                                                                                    Retail/Point Of Sale                                     26%
                    Custom Systems Builder/White Box                 2%
                                                                                                                    Insurance                                                26%
                                                      Distributors     6%
                    Commercial                                                     67.7%                            Consumer                                                 15.6%
                   Public Sector                               38.8% 7%
                                                            Other                                                   Construction                                             35%
                      Consumer                             30.9%                                                    Real Estate                                              36%
              None of the above              16.5%                                                                  Defense Contractor/Military                              40%
                                                                                                                    Utilities (inc. oil & gas)                               33%
                                                  0             50     100         150       200
              (Please select ALL that apply.)                                                                       Recreation/Hospitality                                   35%
                                                                                                                    Transportation/Distribution                              35%
                                       Software                                             74.9%
                                       Services                                            72.8%
                                                                                                                    SOHO (Small Office/Home Office)                          39%
                                       Systems                                       60.5%                          Homeland Security                                        27%                            0           50       100       150   200

                                       Security                                    56.8%                            Other (Please Specify)                                    7%
                   Peripherals/Components                                          55.6%                                                                                                     Commercial                                            67.7%
                                                                                                                    TOTAL RESPONDENTS                                        100%
                                       Storage                                     54.7%
                                                                                                                                                                                            Public Sector                               38.8%
                         Operating Systems                                     52.7%
                   Voice & Data Networking/                                                                                                                                                    Consumer                          30.9%
                           Communications                                     47.7%
                                                                                                                                                                                      None of the above                  16.5%
                       Other (Please Specify)            8.2%
                                                                                                                Source: Publisher’s Own Data 7/10

                         Is ChannelWeb a useful resource
                         in making business decisions?


                                                                                                                                   Company: Everything Channel
                                                                                                                                   Company: CRN
                                                                                                                                   Group: ChannelWeb
                                76% of those Solution Providers surveyed
                                 found ChannelWeb a useful resource in
                                           CRN.COM ADVERTISING
                                           Welcome Ad Sponsorships

The Welcome Ad is an brief advertisement presented to users prior to entering the homepage.
                                                                                                      FOR MORE INFORMATION
This exclusive sponsorship lets you showcase your message to the entire audience, capturing
the attention of solution providers and driving brand and product awareness and recognition.           Contact Kevin Maloney,
                                                                                                       VP, Media at 508-416-1144, or
Sponsorship Details                                                                                    e-mail

 ❍ One large clickable banner presented prior to entering

  ❍   Banner opens your site in a new browser.
  ❍   A timer is triggered and counts down from 15 seconds when the Welcome Ad is initiated.
  ❍   When timer expires, visitors are redirected to their originally chosen page.

Ad specs: 640 x480

Impressions per day: 20,000 (guaranteed)

  ❍ Strong Visibility

  ❍   High Click-Through-Rates
  ❍   Broad Reach

                                                                       Company: Everything Channel
                                                                       Company: CRN
                                                                       Group: ChannelWeb
                                                   CRN.COM ADVERTISING
                                                   Video Exclusive Sponsorship

Delivering Your Targeted Message. Your Way.
Monthly or Weekly Sponsorships Available
Web-based video is not just HOT, it’s the wave of the future.
Visit video at
We deliver what Solution Providers need and want:
    ❍   Vendor Demonstrations and Tutorials
    ❍   Everything Channel Test Center Reviews
    ❍   Solution Provider Insights
    ❍   Channel Entertainment - Clips from Everything Channel

Objective: Premium Exposure
❍   Your company’s prominent branding on located on every page of
❍   Monthly Sponsorship: 400,000+ (estimated) monthly impressions of logo home
    page exposure under video module
❍   100% share of voice- top and bottom leaderboard (728x90) that runs next to
    every video playing during your sponsorship month
❍   15 second commercial* as a pre-roll to all video programs running during
    your monthly or weekly sponsorship on Video (see image of pre-roll below).
❍   Sponsor Can supply a video that will be placed in the “More Videos”section on Video. This video will be promoted in the one-clip player that runs
    throughout for the entire sponsorship month or week.
“recorded voice-over with sponsor logo optional if vendor-supplied video is unavailable.

                                                                                                                  FOR MORE INFORMATION

                                                                                                                   Contact Kevin Maloney,
                                                                                                                   VP, Media at 508-416-1144, or

                                                                                    Company: Everything Channel
                                                                                    Company: CRN
                                                                                    Group: ChannelWeb
                                          CRN.COM ADVERTISING
                                          Editorial ChannelCasts

Everything Channel Editorial ChannelCasts are one-hour seminars broadcast live on the Web with streaming
audio and video, including polling and Q&A. Your Editorial ChannelCast is archived on for easy
access and repeat on-demand viewing for one year after the live broadcast airs.

This tried-and-true marketing package delivers leads, branding and public relations via one convenient
platform. You’ll be assigned a project manager to help you stay on track, navigate any potential issues and
coordinate with our editorial and recruitment teams.
  ❍   Drive partner program recruitment
  ❍   Stay ahead of the competition
  ❍   Make your small budget look big
  ❍   Busy marketing department? Let Everything Channel Editorial ChannelCasts do the heavy lifting!
  ❍   Keep in touch with your Channel target between live events—our Editorial ChannelCasts are interactive
  ❍   Change perception—has your company entered a new market?
  ❍   Announce a new product                                                                                  • 82.6% of Editorial ChannelCast
                                                                                                                registrants register for less than 2
  ❍   Get your executive face time with the Channel
                                                                                                                Editorial ChannelCasts per year
Editorial ChannelCasts include the participation of an Everything Channel editor or executive (depending on
availability) who will deliver market analysis, research findings and/or engage in a panel discussion.        • 6% of Editorial ChannelCast
You’ll follow up with a 20-minute speaking opportunity and receive a list of registrants for your Editorial     registrants register for 6 or more
ChannelCast, including name, title, company, mailing address, phone number and e-mail address.                  Editorial ChannelCasts
An interactive Q&A follows with live questions from the audience for you and the editor. We target a
                                                                                                              • 84.6% of our Editorial ChannelCast
minimum of 140 viewers and typically 350 registrants.
                                                                                                                registrants are Management titles
So go ahead and look busy, while we work for you behind the scenes. Package comes complete with a               or above
single file archive of your event.
                                                                                                              • 87.1% of our Editorial ChannelCast
WE set the stage, we bring the audience, we supply an announcer to keep the performance moving and a            registrants sell into SMB market
project manager to facilitate the entire event.
                                                                                                              • 64.9% of our Editorial ChannelCast
YOU supply your desired audience description, a speaker, logo, PowerPoint slides and a few other small          registrants sell into Enterprise
odds and ends which we’ll cover with you.                                                                       market

Reserve your Editorial ChannelCast date today!

                                                                                                              FOR MORE INFORMATION

                                                                                                               Contact Kevin Maloney,
                                                                                                               VP, Media at 508-416-1144, or e-mail

                                                                     Company: Everything Channel
                                                                     Company: CRN
                                                                     Group: ChannelWeb
                                               CRN.COM ADVERTISING
                                               Everything Channel Newsletter Advertising

                      Circulation Frequency Mailing              Content
                                            Day(s)                                                                        HTML FORMAT

CRN Daily News*       20,000-      5x per       Monday-          Daily roundup of the news that matters to solution
                      25,000       week         Friday           providers, plus the buzz from the blogs and discussion    Vendor can choose between
                                                                 forums.                                                   Leader and Skyscraper “or”
                                                                                                                           Leader and IMU.
Cloud Computing       95,000-      1x per       Weekly/          The news on trends, blogs and discussion forums            ❍   Basic Leader board — 728x90
                      100,000      week         Tuesdays         around cloud.
                                                                                                                            ❍   Basic Skyscraper — 160x600
CRN Community         85,000-      1x per       Thursday         News and updates from the IT Channel Community.            ❍   Basic IMU — 336x280
                      95,000       month                                                                                    ❍   Only static .jpegs or static .gifs
CRN Special           40,000-      1x per       Varies           Monthly special reporting on the goings on in the IT
                                                                                                                                accepted. Animated .gifs, flash
Reports               45,000       month                         channel.
                                                                                                                                and video are not accepted to run
CRN Security          20,000-      2x per       Tuesday,         The latest news, trends and threats in IT security.            in the newsletters.
Solutions             23,000       week         Friday                                                                      ❍   Must include linking URL
                                                (Ad runs
CRN                   8,000-       1x per       Thursday         Supporting VARs who serve small businesses with the
Small Business        10,000       week                          latest news, reviews and research.                       TEXT FORMAT

                                                                                                                            ❍   Max 55 words
CRN Storage           18,000-      2x per       Monday,          Complete coverage of storage, virtualization and data
Solutions             22,000       week         Thursday         center hardware and software technologies.                 ❍   URL MUST stand alone as the
                                                (Ad runs                                                                        last line with one URL per ad
                                                                                                                            ❍   All ads MUST be transmitted
CRN Tech              12,000-      1x per       Monday           Test Center engineers take apart the latest technolo-
                      15,000       week                          gies to provide in-depth product reviews and analysis.         to Everything Channel’s Online
CRN Custom            8,000-       1x per       Wednesday        News, reviews and product updates for system                   Advertising Services Department
Systems               10,000       week                          builders and CE retailers.                                     as a Word or Notepad document
VAR Insider*          30,000-      1x per       Monday -         Daily news, plus strategic insight and analysis
                      33,000       week         Friday           designed to help VARs improve their businesses.
                                   5x per
VAR500                10,000-      1x per       Wednesday        Strategy and research for and about North America’s
                      12,000       week                          top solution providers.
CRN                   18,000-      1x per       Friday           An analytical look back at the most important stories
Executive             20,000       week                          of the week affecting the channel.

CRN Alert*            40,000-      At least     When news        Real time alerts on breaking news and major reports
                      45,000       1x per       breaks           that affect the channel.
CRN Launch            12,000-      1x per
Pad Newsletter        15,000       week

CRN Networking        20,000-      1x per       Wednesday        Complete coverage of networking, VOIP and UC
News                  25,000       week                          technologies and news.

                                                                                                                          FOR MORE INFORMATION
CRN Virtualization    20,000-      1x per       Thursday         Coverage of data center, server and desktop trends
Snapshot              25,000       week                          and opportunities for the VAR community.
                                                                                                                           Contact Kevin Maloney,
                                                                                                                           VP, Media at 508-416-1144, or e-mail
*CRN Daily News and VAR Insider include subscriptions to Alert

                                                                                Company: Everything Channel
                                                                                Company: CRN
                                                                                Group: ChannelWeb
                                          CRN.COM ADVERTISING
                                          Editorial Slideshows & Mobile Advertising

                                                  Mobile Advertising
                                                  Engage Solution Providers directly on their mobile/smart
                                                  phones. Solution Providers are constantly collaborating
                                                  using their mobile phones to access emails, websites and
                                                  RSS feeds and more.

                                                  No matter where they are, our audience is viewing
                                                  our content remotely. As an Advertiser, you have the ability
                                                  to reach those folks in this fast and ever-growing mobile
                                                  market via mobile advertising through ad units (120x60)
                                                  or text links.

With a 100% SOV sponsorship on, your ad can target CRN’s growing mobile users.

Monthly Sponsorship

                                           Editorial Slideshow
                                           Make’s Editorial Slideshows the venue to promote
                                           your products exclusively. With over 30,000 impressions and
                                           100% SOV (1 advertiser/week) spanning across 7 projected
                                           unique slideshows each week, every advertising dollar you
                                           spend on this space is accounted for and more. Slideshow
                                           visitors are highly-engaged as they click through to view the
                                           entire slideshow.

                                       Sponsoring’s Editorial Slideshows allows you to
                                       promote your products and services to a large Solution
                                       Provider audience. For this low price point, whether you’re
                                       trying to promote an upcoming event, expand your
market awareness and/or product promotions, this is a cost effective tool to help you meet your
company’s objectives.
❍   Ad Unit: Skyscraper Banner (125x600/160x600)
❍   Description: 55 words max (client provided)

Weekly Sponsorship

                                                                                                                 FOR MORE INFORMATION

                                                                                                                  Contact Kevin Maloney,
                                                                                                                  VP, Media at 508-416-1144, or e-mail

                                                                        Company: Everything Channel
                                                                        Company: CRN
                                                                        Group: ChannelWeb
                                          CRN.COM ADVERTISING
                                          CRN Digital Magazine Advertising

Digital Magazine Sponsorship Benefits and Features
URLs are automatically hyperlinked and trackable.
  ❍   Add video, audio or flash to any of your ads (except button drawer and blow-in)
  ❍   Supported video types: MPEG, WMV, SWF, MOV, FLV, RM, VOB, AVI
  ❍   Supported images types: jpg, gif, animated gif

CRN Magazine Circulation
Online Traffic: 700,000 unique visitors & 2.5 million page views per month
Print Circulation: 117,000 subscribers

                                        FULL PAGE ADVERTISEMENT
                                        Located opposite the cover page, the full page ad is
                                        the first thing readers see as they enter your issue.

                                        Size: 1700 x 2200 pixels

                                        LEADERBOARD AD
                                        Located above the digital edition, this banner ad will
                                        be prominently displayed on all pages of the issue.

                                        Size: 728x 90 pixels

                                        STATIC BLOW-IN
                                        Use the “pop-up” blow-in image to drive online traffic
                                        to your website. Blow-in is not affected by pop-up

                                        Size: 500 x 300 pixels (max)

                                        VIDEO OVERLAY
                                        Sponsor a video that has the ability to automatically
                                        begin playing when the page is turned to the spon-
                                        sored page.

                                        Size: 100MB (max)

                                                                       Company: Everything Channel
                                                                       Company: CRN
                                                                       Group: ChannelWeb
                                            CRN.COM ADVERTISING
                                            CRNvbo Virtual Business Office Advertising

                                                                   At Everything Channel we have recently
                                                                                                                    FOR MORE INFORMATION
                                                                   launched CRNvbo – this is the first in a new
                                                                   category of web-based software known              Contact Kevin Maloney,
                                                                   as “Centralized Information Management”.          VP, Media at 508-416-1144, or e-mail
                                                                   Leveraging the power of Cloud Computing,
                                                                   CRNvbo brings all the information VARs need
                                                                   to manage their business together, in one
                                                                   easy-to-use interface. Solution Providers rely
                                                                   on CRNvbo to track, to learn, to search, to
                                                                   share, to market, purchase and communicate
                                                                   better - and smarter - by doing it all from
                                                                   inside our application, available anywhere you
                                                                   can access the internet.

CRNvbo pulls all the business data, information, IT Reseller news from and critical
business tools together in one incredibly well-designed and intuitive web portal.

There are four easy-to-learn modules that allow Solution Providers to
     ❍   shop competitively for products, Client links – a listing of 5 linking URLs.
     ❍   monitor business stats,
     ❍   gather news and video specific to the IT Reseller Industry,
     ❍   network/communicate with other VARs and Partners

CRNvbo also provides a variety of pre-selected services that any small business needs to operate
efficiently, such as accounting, payroll, online meetings, e-mail marketing and more.

PRODUCTS: We search the web constantly to bring you the best-of-the-web pricing for products
purchased regularly. Set price alerts, create product lists, study market and price history - never pay
more again with the CRNvbo Products module!

BUSINESS: View your QuickBooksTM, Google AnalyticsTM and stock portfolio with real-time updates and
a vast menu of custom reports and graphs. SalesForceTM integration coming soon!

NEWS: Over 30,000 news sources from around the globe, fully customizable, so you see only what you
need, and none of what you don’t.

CONNECTING: Access (or create) your twitter account(s), company blog and community forums on
a variety of business-related topics. List your company in the CRNvbo Directory, visible to the entire
CRN community.

THE DASHBOARD: Where it really comes together! Quick-glance monitoring of all the CRNvbo modules
in the one window, plus weather, price alerts, web links and more. All the information you need is literally
at your fingertips!

                                                                             Company: Everything Channel
                                                                             Company: CRN
                                                                             Group: ChannelWeb
                                            CRN.COM ADVERTISING
                                            Standard Offerings

Run of Network Banner Ads                                                                                          LEADERBOARDS

Targeted Banner Ads by Technology Level
(Banner Rates Quoted per 1,000 impressions)
Sponsors may target their branding directly within their preferred IT category (security, storage, etc) or drill
down further to secondary segments within the category (access control, data protection, etc.)

Leaderboard (top)              728x90
Anchor (bottom)                728x90
IMU                            336x280
Skyscraper                     125x600 / 160x600                                                                   SKYSCRAPERS

Tiles                          125x125
Button                         125x60
Mobile Button                   88x31
Text Links                     80 characters

Premium Banner Ad Placements
Homepage Tile Bundle           125x125

Tiles run only on the homepage of the Maximum file size for online ad units is 35k.
Acceptable banner types:
GIF                            IFRAME                     CGI Scripts                                                                         {
HTML                           DHTML                      Java Applets
3rd Party Tags                 Shockwave Flash            Enliven Ads
Eyeblaster                     Pointroll

Contact for assistance with material specifications.

Contextually Targeted Advertising                                                                                  IMUs’s Contextually Targeted Advertising programs present a unique opportunity to deliver your
messaging to solution providers when it matters most – while they’re actively seeking information that
pertains specifically to your market. As visitors view articles of interest on, links are displayed
to the right of the story, highlighting companies with products and services contextually related to the
article. These vendor related links provide a brief preview of your program and products. When clicked,
the reader is taken to a sole-sponsored microsite dedicated to your company.
Two ad program models are available to meet the demands for long-term sponsorships and
performance-based search advertising.

Ad Program Models (please choose one):
 1. Annual Sponsorships Model
 2. Cost-Per-Click Model

                                                                         Company: Everything Channel
                                                                         Company: CRN
                                                                         Group: ChannelWeb
                                              CRN.COM ADVERTISING
                                              Feature Sponsorships

Attach your targeted message to each week’s prominently featured special report and                           FEATURE SPONSORSHIP POSITION
advertise online in real-time with the publishing flow of CRN. This special ad unit places your message
on an 88x31 tile on the home page just beneath the week’s featured story where it runs from
Monday until Thursday.

Four-Day Sponsorship                                                                                                                             {
Welcome Ad
A Welcome ad is a special ad unit that displays the first time a visitor hits the
site. It briefly intercepts the content page and appears only once per domain/
per day/per unique visitor.

The ad displays in full page mode (640 x 480). It is comprised of one large click-through that
redirects the visitor in a new window to your Web site. The timer is triggered when the Welcome ad is
initiated. It is set to 15 seconds. It counts down by seconds. Once the timer reaches 1, the Welcome ad
redirects to the original page the visitor was heading toward.
  ❍    Guarantee of 15,000 uniques per day.
                                                                                                              WELCOME AD
  ❍    Greatest visibility.
  ❍    High CTRs.

Daily Sponsorship

Ad Specifications:

A click-through URL and a creative file are required with the following specifications:                          {
  ❍    640 pixels in width and 480 pixels in height.
  ❍    Non-looping.
  ❍    Less than 100 kilobytes.
  ❍    Include fonts if providing source files.
 IF .JPG, .GIF, .PNG:                  IF .SWF (FLASH):
    ❍ 72 DPI.                             ❍ Version 6, AS 2.0 (only if necessary,

   ❍    Standard optimization.               otherwise 1.0).
   ❍    RGB color space.                 ❍   30 FPS.
   ❍    Non-animated.                    ❍   Any sounds should be set to stream.
Peelback Ad
Capture attention with this prominently displayed, animated ad unit.

The corner of the pages display a flap or dogear that pulls up and down to reveal just a piece of the
creative, and entices a visitor to peel back the rest and reveal what’s underneath. When the visitor mouses
over the dogear, the page peels back to reveal your ad in a live area that overtakes the rest of the page.
  ❍    3-part ad unit includes logo (displayed in the dogear), 800x600 live area (cut diagonally from upper
       right to lower left), and linking URL. will have the first Peelback created for you at no      FOR MORE INFORMATION
       additional charge. (Creative charges are incurred for additional ads)
                                                                                                                Contact Kevin Maloney,
  ❍    Visible throughout 350,000 impressions for the weekly sponsorship                                VP, Media at 508-416-1144, or e-mail
Weekly Sponsorship

                                                                          Company: Everything Channel
                                                                          Company: CRN
                                                                          Group: ChannelWeb
                                          CRN.COM ADVERTISING
                                          Targeted Advertising Banner

Technology Categories                                                                                    BENEFITS OF TARGETED BUNDLES
Get targeted impressions by advertising within the following sections
                                                                                                          ❍ A truly targeted approach to online
SECURITY                                                DATA CENTER                                         banner marketing.
  ❍ Access Control                                        ❍ Servers                                       ❍ Focus spend on just sections of the

  ❍     Network Security                                   ❍    Power/Heating & Cooling                     site most likely to attract audience
                                                                                                          ❍ Sponsors may target their spend di-
  ❍     Threat Management                                  ❍    Virtualization
  ❍     Application & Platform Security                    ❍    Network & System Management                 rectly within their preferred IT category
                                                                                                            (security, storage, etc)
  ❍     Data Protection Technologies
  ❍     Data Breaches
                                                        COMPONENTS & PERIPHERALS                          ❍   Drill down even further and address
  ❍     Current Threats                                  ❍ Motherboards
                                                                                                              specific secondary segments within
NETWORKING (PRIMARY)                                       ❍    CPUs/GPUs                                     the category (access control, data
  ❍ Routers & Switches (secondary)
                                                           ❍    Hard drives                                   protection).
  ❍     Telecom                                            ❍    Monitors
  ❍     VOIP & Unified Communications                      ❍    Printers
  ❍     Video                                              ❍    Digital Signage
  ❍     Wireless                                           ❍    White box
  ❍ Cloud Infrastructure

  ❍     Cloud Platforms
  ❍     Cloud Software
  ❍     Cloud Security
  ❍     Cloud Storage
  ❍     Cloud VARs
  ❍     Cloud Channel Programs

Advertising Opportunities
Choose the asset to best address your audience within primary and secondary sections of

 Type                      Primary        Secondary
 Leaderboard                  ✓               ✓
 Skyscraper                   ✓               ✓
 IMU                          ✓               ✓
 Tile                         ✓               ✓                                                          FOR MORE INFORMATION
 Anchor                       ✓               ✓                                                           Contact Kevin Maloney,
 Slideshow                    ✓                                                                           VP, Media at 508-416-1144, or e-mail

                                                                           Company: Everything Channel
                                                                           Company: CRN
                                                                           Group: ChannelWeb
                                         CRN.COM ADVERTISING
                                         Technology-Specific Targeted Advertising

Content Categories & Segments                                                                          FOR MORE INFORMATION
Choose a targeted media campaign directed solely towards solution providers selling into specific
technology categories relevant to your products and services.                                           Contact Kevin Maloney,
                                                                                                        VP, Media at 508-416-1144, or e-mail
  ❍   Storage
  ❍   Security
  ❍   Cloud
  ❍   Networking
  ❍   Applications/Operating Systems
  ❍   Data Center
  ❍   Virtualization

Program Components
Sponsor CRN pages, editorial slideshows and articles discussing technology relevant to your audience

Multi-sponsored – custom online magazine with content specific to technology target

Post and promote up to 3 vendor content assets in’s Content Library

Sponsor a newsletter entirely dedicated to the technologies most relevant to your audience

Program Enhancement Options
  ❍   Lead and/or banner increase
  ❍   Video Sponsorship
  ❍   ChannelCast
  ❍   Newsletters
  ❍   Virtual Event

Banner impressions: 150,000
Leads: 400

                                                                    Company: Everything Channel
                                                                    Company: CRN
                                                                    Group: ChannelWeb
                                            CRN.COM ADVERTISING
                                            Thru-Partner Webinars

Managed Multi-Partner Solution
Solution Provider partners prefer events over any other marketing activity for driving demand from new
and existing customers. But events can sometimes be challenging to manage through partners. Onsite
logistics, unreliable partner databases and difficulty in maintaining the consistency of your message at
those events can at times prove difficult.

Everything Channel (EC) has overcome those challenges by creating one enhanced virtual event platform
that can accommodate up to 10 different Solution Provider partners simultaneously. The Multi-Partner
Demand Generation Webinar makes it appear that each partner is hosting its own event, featuring you as
the main presenter!


  ❍   Each Solution Provider has their own invitation-only registration page via Everything Channel and      Each Solution Provider Partner
      can invite their end user customers to their webinar.                                                  Receives
  ❍   Unique links to each webcast instance, so you can access each partner’s “console” to watch or          • Their own Partner introduction to
      participate in an interactive chat session with their customers.                                         presentation.
  ❍   There’s no chance of the end user customer accidently getting introduced to another partner            • 5-10 collateral assets — including
      because every partner session has its own unique virtual environment.Keep in touch with your             URLs, documents, case studies,
                                                                                                               company overview, white papers,
      Channel target between live events—our Editorial ChannelCasts are interactive.
                                                                                                               sales presentations, services
  ❍   You provide the main presentation to EC as either a video to our specifications or an audio webcast      brochures, PDFs to showcase
      with slides captured via our telephone recording system.                                                 partner capabilities.
  ❍   Your partners provide their recorded video or audio introductions to specifications.                   • Partner and vendor logo branding
                                                                                                               on viewer console.
  ❍   EC announcer and project manager to walk your team through the entire process in just two
      meetings and a recording session.                                                                      • Interactive text chat session with
                                                                                                               own group of attendees.
  ❍   Six month access to archived event.
                                                                                                             • Poll and/or survey capabilities.
  ❍   Registration lead list delivered to you and/or each partner within 24 hours of live webinar.

Optional Recruitment Support
1,000 records from EC database added to invitation list

                                                                                                            FOR MORE INFORMATION

                                                                                                             Contact Alex Nordlinger,
                                                                                                             VP, Strategic Accounts at
                                                                                                             415-947-6156, or e-mail

                                                                        Company: Everything Channel
                                                                        Company: CRN
                                                                        Group: ChannelWeb
                                            CUSTOM MARKETING OPPORTUNITIES
                                            Integrated Solutions Management

Everything Channel’s Integrated Solutions Management Group creates, manages and produces custom                    PORTFOLIO
magazines, Web sites, interactive tools, e-mail newsletters and a host of other messaging vehicles. Our
targeted, high-impact, effective sales and marketing solutions:
  ❍   Leverage studied and tested approaches with every program.
  ❍   Provide intelligence-based solutions that promote meaningful
      interaction and experiences between technology vendors and resellers.
  ❍   Tap a wide breadth of expertise that spans across media, markets and
  ❍   Surround your target audience with valuable and compelling content, while
      addressing your marketing needs.

Innovation and creativity are at the cornerstone of our integrated marketing programs,
but great ideas require great execution. From concept to implementation, our team of experts and
consultants can be counted on for seamless executions that result in real opportunities and results for clients.
  ❍   Advertorials: Through customization, take your story beyond traditional display advertising and
      make it resonate with your target audience.
  ❍   Channel Chief Virtual Office: Put prospective partners in closer touch with your Channel Chief,
      engaging them in a personalized way to further their interest in selling your solutions.
  ❍   ChannelStart Programs: Shine the spotlight on your company by combining these
      cost-efficient opportunities
  ❍   Content Services: Elevate the value and receptivity of your communications by integrating custom
      -developed whitepapers, case studies, articles and more.
  ❍   Contextual Microsites: Delivers your messaging to SPs as they actively seek related information.
  ❍   Custom Magazines: Advance your market leadership, develop affinity and foster community
      amongst potential and existing partners.
  ❍   Custom Newsletters: Deliver targeted messaging to your existing partners and prospects from the
      largest and most comprehensive Channel database in the industry.
  ❍   Custom Video: Gain premium exposure to over one million solution providers by highlighting your
      products and services with CRN Video.

                                                                                                                   FOR MORE INFORMATION

                                                                                                                     Contact your Everything
                                                                                                                     Channel Sales Representative,
                                                                                                                     or Adelaide Reilly, VP, Integrated
                                                                                                                     Solutions Management
                                                                                                                     at 508-416-1158, or e-mail

                                                                          Company: Everything Channel
                                                                          Company: CRN
                                                                          Group: ChannelWeb
                                           CUSTOM MARKETING OPPORTUNITIES
                                           Integrated Solutions Management (continued)

  ❍   Expandable Leaderboard Ads: Transform your banner ad into an interactive arena that showcases             PORTFOLIO
      your demos, videos, and critical content and delivers this vital information to your target audience as
      they surf                                                                                          customsolutions
  ❍   Launch Pad: Highlight your new product releases and program enhancements each month through
      this dedicated site.
  ❍   Partner Conference Maximizer: Extend the life of and learning from your partner event to educate
      existing partners and capture new ones through this custom video site.
  ❍   Partner Engagement Centers: Gather current transactional and new potential partners to your
      doorstep and engage them in a personalized, detailed way.
  ❍   PopTab: Persistent ad unit provides premium visibility on every page of the
  ❍   Print and Online Advertising: Release the hounds of creativity from creating compelling print in
      one of our industry leading publications to developing an attention-grabbing online campaign on, we can create a targeted, advertising program tailored to your needs.
  ❍   Channel Chief Office Park: This program puts prospective partners in closer “touch” with your
      Channel Chief, engaging them in a personalized way to further their interest in selling your solutions.
  ❍   Content-Based Lead Generation: Utilize your assets such as whitepapers to leverage our vast
      solution provider audience in order to generate qualified leads and drive partnerships on a cost per
      lead basis.
  ❍   CRN eZine: CRN eZines are compelling technology guides used to educate technology
      professionals and decision makers about a specific technology segment and the opportunities for
      growth within the segment.

From concept to implementation, count on Everything Channel’s Integrated Solutions for seamless
execution backed by bulletproof action plans that produce real opportunities and real results.

Please visit our website to view our live portfolio at :

                                                                                                                FOR MORE INFORMATION

                                                                                                                  Contact your Everything
                                                                                                                  Channel Sales Representative,
                                                                                                                  or Adelaide Reilly, VP, Integrated
                                                                                                                  Solutions Management,
                                                                                                                  at 508-416-1158, or e-mail

                                                                        Company: Everything Channel
                                                                        Company: CRN
                                                                        Group: ChannelWeb
                                          EVERYTHING CHANNEL EVENTS

                                                                                                                 2011 EVENTS

                                                                                                                  XChange Solution Provider
                                                                                                                  Orlando, FL
                                                                                                                  March 6 - 9
                                                                                                                  Midsize Enterprise Summit East
                                                                                                                  Lake Buena Vista, FL
                                                                                                                  May 4 - 7
                                                                                                                  Government Technology
                                                                                                                  Expo + Conference
                                                                                                                  June 2-3
A Powerful Buying Community of Technology Builders, Sellers and Buyers that come together to share best           VAR500
                                                                                                                  Jacksonville, FL
practices, network with peers, gain exclusive market intelligence from industry editors and analysts resulting    June 13 - 14
in bottom line growth.
                                                                                                                  XChange Public Sector
                                                                                                                  Jacksonville, FL
To track our events, visit                                                                      June 15 - 17
                                                                                                                  XChange Americas
Everything Channel’s Hosted Event Model delivers the right people, with the right                                 Denver, CO
                                                                                                                  August 10 – August 13
authority, in one place, at the right time to purchase your solutions at no cost to the
                                                                                                                  Midsize Enterprise Summit West
decision maker.                                                                                                   Huntington Beach, CA
                                                                                                                  September 11 – September 14
  ❍   Qualified audience
                                                                                                                  Print & Imaging Summit
  ❍   Accelerated sales cycle – we know that they are Decision Makers in purchasing mode                          Miami, FL
  ❍   Profiles lead to more targeted conversations                                                                October 24 – October 26

  ❍   Engages the audience pre-event, onsite and post event                                                       NexTI
                                                                                                                  Miami, FL
  ❍   Removes the T&E equation for the audience                                                                   October 3 - 5
  ❍   Helps quantify ROI                                                                                          Healthcare IT Summit
                                                                                                                  Palm Springs, CA
  ❍   We provide the platform/introduction – be prepared to engage and follow up                                  November 13 – November 15
      with leads/pros                                                                                             Women of the Channel Winter Workshop
                                                                                                                  December 1
                                                                                                                  New York City
Channel Events
Everything Channel’s IT Channel events deliver new markets, customers and revenue opportunities for
Solution Providers and Vendors. These events offer numerous recruiting, training, education and networking
opportunities during three and four-day events filled with keynotes, lectures, debates and discussions
revolving around critical Channel issues and trends.

IT Executive Events
Everything Channel’s IT Executive events provide private One-on-One Meetings, workshops and other
formal and informal venues in which IT Executives have access to industry Analysts to discuss critical issues
unique to their markets.

Everything Channel Events consists of a powerful community of technology builders, sellers and buyers that
come together to share best practices, network with peers, gain exclusive market intelligence from industry
editors and analysts resulting in bottom line growth!

                                                                                                                 FOR MORE INFORMATION

                                                                                                                    Contact Brad Rolfe
                                                                                                                    National Sales Director, Events,
                                                                                                                    at 415-947-6229, or email at

                                                                      Company: Everything Channel
                                                                      Company: CRN
                                                                      Group: ChannelWeb
                                          EVERYTHING CHANNEL EVENTS
                                          Our Format

Private Boardroom Appointments                                                                                   MORE EVENTS INFORMATION
These exclusive appointments are the foundation of our highly focused events. Sponsors receive 25-30
minutes (varies per show) of access to an average audience of 12-15 Decision-Making Solution Providers/           com/files/EC_Events_sales_kit.pdf
16-20 IT Executives at each respective event. In these appointments, sponsors have the opportunity to
present their latest products, services, or technologies and receive valuable feedback.

Self-Scheduling Tool
This tool allows both sponsors and Solution Providers/IT Executives to request meetings before and during
the event with whom they most want to see. These meetings are the perfect follow up to your boardroom
appointments, and are the best method to build individual relationships and turn contacts into customers.

Solutions Pavilion Exhibits
Brand and market your products/programs to entire audience within a networking showcase. This is also
where your 1:1 meeting time takes place with selected attendees.

Industry Insight Sessions
Gain valuable insight into the latest trends affecting the IT marketplace and channel as industry analysts and
experts present the latest research and analysis on market conditions. Thought leaders present their findings
and opinions relating to the challenges and opportunities of serving the technology marketplace to develop
new business and drive sales.

Networking Opportunities
Designed to develop new and strengthen existing partnerships, all networking events allow for optimum
social interaction.

Vendor Keynote
Sponsors will use the event to broadcast a new product rollout, relaunch products or programs, and make a
powerful impression on a large captive audience. A Vendor Keynote is a uniquely cost-effective way to build
brand and mind-share in the IT marketplace.

Tech Symposium
Tech Symposiums give your company a 20 minute speaking opportunity to address and educate Solution
Provider/IT Executive attendees on your company’s channel product and/or program.

Kick off the event with the first opportunity to address the entire audience. This exclusive sponsorship gives
you a 10 minute speaking address to welcome and network with the attendees.

Welcome Reception
Be the exclusive host of the Welcome Reception open to all attendees on the first night of the event.
This sponsorship includes a 10 minute speaking address and opportunity to be the first to network with the
entire audience. Company brand prominently displayed throughout reception.                                       FOR MORE INFORMATION

                                                                                                                    Contact Brad Rolfe
Demo Rooms
                                                                                                                    National Sales Director, Events,
Give your company the opportunity to facilitate private one-on-one meetings and to demonstrate your
                                                                                                                    at 415-947-6229, or email at
products during dedicated scheduled times throughout the event in an intimate setting.

                                                                      Company: Everything Channel
                                                                      Company: CRN
                                                                      Group: ChannelWeb
                                           EVERYTHING CHANNEL EVENTS
                                           Virtual Event Sponsorships

                                                     Virtual Events are one-day live online events (archived for
                                                     an additional 12 months) bringing together hundreds of
                                                     Solution Providers in an innovative, interactive and content
                                                     rich environment. Solution Providers will be tuning in for     “I LOVE the comprehensive reporting and
                                                                                                                      immediate access to booth visitor leads.
                                                     presentations and panels with live Q&A to find out what
                                                                                                                     With immediate access to this info, I have
                                                     they can do to increase their sales, learn about the next        been able to quickly report results to
                                                     generation of products and channel programs from                 internal stakeholders, upload hot leads
                                                     leading vendors, and hear about and share real world            to Salesforce for sales team follow-up
                                                                                                                     and do further lead qualification on more
                                                     experiences with one another.                                   suspect leads”
Virtual Events Sponsors gain the following all with the turnkey project management you’ve come to expect            — Ted Hulsy, SonicWALL
from Everything Channel Virtual Events:
                                                                                                                    “Virtual Expo is more useful. I can multi
                                                                                                                     task while attending seminars and I can
  ❍   Gather high-quality leads, demonstrate products, and distribute information
                                                                                                                     also download the documents instead of
  ❍   Present to live attendees (available to Platinum sponsors only)                                                having to print them on paper. We save a
                                                                                                                     tree or two”
  ❍   Recruit new partners
                                                                                                                    — Quayyum Mohammed
  ❍   Gather feedback from existing partners
  ❍   Engage with partners through a new medium                                                                     ”This was the first virtual trade show that
                                                                                                                     I have participated in. Besides attending
  ❍   Provide attendees with educational training materials                                                          the show during the specified show
                                                                                                                     time, the ability to go back and reference
Upcoming 2011 Virtual Events                                                                 vendor offerings after the fact is very
How To Profit With Cloud Services                March 29
                                                                                                                    — Bruce Klipec, DBA Applied
Security & Storage                               May 24                                                              Network Solutions

Data Center                                      August 23                                                          “Just wanted to drop a line and say thank
                                                                                                                     you for this event. I wouldn’t have been
Opportunities in SMB                             September 20                                                        able to attend a physical show. Thanks
                                                                                                                     again for a great show and I look forward
COMDEXvirtual                                    November 16-17                                                      to attending more in the future!”
                                                                                                                    — Sarah Weiner, Software Spectrum

2010 Sponsors Included:                                                                                             “This was my first virtual show; and I was
                                                                                                                     impressed. The format was unique and I
Allenport                    Intronis                      Ruckus                                                    look forward to doing more of this type of
Alternative Techologies      Iron Mountain Digital         Sager
                                                                                                                    — Michael Merchant
Anoto                        Kaseya                        Salesforce
AVG                          Kerio                         ScanSource
Bluecoat                     Lenovo                        SonicWall
CA                           Linksys                       Sony
Catalyst Telecom             LongJump                      SpectorSoft
Clean Machine                Megapath                      Stratus Technologies
Commvault                    MSP Partners                  Symantec
Connectwise                  MX Logic                      Tessco
Cymphonix                    N-able                        Toshiba                                                  FOR MORE INFORMATION
Eaton                        Nortel                        Vaultlogix
                                                                                                                     Contact Kevin Maloney,
EMC                          OnForce                       VMware
                                                                                                                     VP, Media at 508-416-1144, or e-mail
Falconstor                   Palo Alto Networks            VTECH
Hitachi                      PGP                           Websense
HP                           Pitney Bowes                  Zecurion
IBM                          Reldata
Intel                        RSA

                                                                        Company: Everything Channel
                                                                        Company: CRN
                                                                        Group: ChannelWeb
                                           EVERYTHING CHANNEL EVENTS
                                           Virtual Event Sponsorship Details

Basic Package                                                                                                 MAXIMIZE IMPACT
   ❍   Project Management: Includes planning, booth building and live support
   ❍   Virtual event platform package: Includes registration page, 20 booths, 6-month archive, booth            ❍ Recruit partners or perspective
       design and reporting                                                                                       partners who cannot attend live
                                                                                                                ❍ Reach out to co-workers of
   ❍   One video green screen welcome recorded by professional announcer or your executive
                                                                                                                  live attendees
   ❍   One video recording session to include above green screen welcome and one 30 minute
                                                                                                                ❍ Extend the shelf life of your
       content session
                                                                                                                  content through six month
   ❍   2 other video webcasts if you provide video to spec
                                                                                                                  online archive
   ❍   3 audio webcasts                                                                                         ❍ Track attendee activity and

                                                                                                                  follow-up with targeted messaging
Lead time: 12 weeks

                                                                                                              CONTROL BUDGET
Optional Components
(additional fees apply)                                                                                         ❍   Shift investment from travel to
                                                                                                                    content and recruitment
CUSTOM CONTENT CREATION                                                                                         ❍   Eliminate print costs for material
Everything Channel’s content enhancement program includes, (but is not limited to):                                 and signage
                                                                                                                ❍   Design campaigns to take
   ❍   CEO Interview: Sponsor executive interviewed by a content expert with your prepared questions
                                                                                                                    advantage of online content
   ❍   CRN Test Center Review: Vendor hardware or software is submitted for review & reporting
                                                                                                                ❍   Develop rewards for participation
   ❍   Moderated VAR Panel: Nominated partners discuss success with your company, partner program,                  rather than attendance
       product or solution
   ❍   Custom Content: Everything Channel and Vendor identify the topics relevant to their audience and the
       best delivery vehicle to reach them (includes leveraging Everything Channel editorial content)

Our Audience Acquisition team helps drive attendance while our house database helps broaden your
invitation list:
   ❍   Recruit better partners from your own database: We’ll identify your best up-and-coming partners
       and recruit them to join your virtual event
   ❍   Recruit net new partners: We’ll recruit partners for training and make virtual introductions to your
       management staff
   ❍   Messaging: We’ll help create email and/or print invitation campaigns to support event registration
   ❍   Re-confirm registrants: We’ll follow-up with registrants by email and telephone to increase live
       event participation

                                                                                                              FOR MORE INFORMATION

                                                                                                               Contact Kevin Maloney,
                                                                                                               VP, Media at 508-416-1144, or e-mail

                                                                       Company: Everything Channel
                                                                       Company: CRN
                                                                       Group: ChannelWeb
                                           PRINT ADVERTISING
                                           CRN Magazine

                                           CRN is the industry’s leading source for Channel Analysis and
                                                                                                           INTEGRATED PRINT AND ONLINE CAMPAIGNS
                                           Technology Insight. For over 30 years CRN has been the          GENERATE ACTIONS THAT BRING IN LEADS
                                           Channel’s Paper of Record, delivering Channel Analysis and      Integrated print and online campa
                                           Technology Insight to Solution Providers who drive two-thirds   Of the readers who saw a full-page
                                           of all technology sales. From 2007-2010, CRN was named a        advertisement in CRN magazine:
                                           Media Power 50 publication by BtoB Magazine, putting CRN in
                                                                                                                  TOOK ACTION
                                           the company of The Wall Street Journal, The New York Times       58%   (called, visited advertiser’s Web site, contacted distributor, etc.)

                                           and NBC’s Meet The Press.
                                                                                                            82% RECALLED SEEING THE AD
                                           Total Readership (with pass-along)*: 322,000
                                           Qualified Circulation: 115,000

                                           See BPA statement for detailed audience demographics.
                                           *Publisher’s own data

                                                                                                                                  Marketing/Sales Mgmt/Sales Staff » 7.2%
   ❍ Flagship print component of th EC media platform.
                                                                                                                                  Technical Mgmt Staff » 25.1%
  ❍   Provides perspective through market, technology and news analysis designed to help SPs
      drive sales.

Integrated advertising campaigns that leverage print and online ad units have
greater ROI
A recent independent third-party study conducted by a $12 billion global technology vendor
revealed that when Solution Providers viewed print ads in CRN and online at,
as opposed to either print or online alone, they were:
  ❍   Twice as likely to add the vendor as a partner.                                                                             Executive/Corporate
                                                                                                                                  Departmental/Mgmt » 67.7%
  ❍   Over four times more likely to make a vendor purchase decision on behalf of their customers.
  ❍   Seven times more likely to call a vendor sales rep.

                                                                                                                                  Distributors » 3.3%
                                                                                                                                  Custom Systems Builders/White Box » 3.6%
                                                                                                                                  Software Developers/
                                                                                                                                  Web Developers/ISVs » 9.8%

                                                                                                                                  IT/e-Business Consultants » 25.1%

                                                                                                           FOR MORE INFORMATION

                                                                                                            Contact Kevin Maloney,
                                                                                                                         508-416-1144, or e-mail
                                                                                                            VP, Media atSystems/Network Integrators, VARs,
                                                                                                                        Web Integrator/Internet
                                                                                                                                  Service Providers (Application, Internet,
                                                                                                                                  Managed, Storage), Communications/
                                                                                                                                  Telephony Integrators, Telecom VARs,
                                                                                                                                   » 67.7%

                                                                          Company: Everything Channel
                                                                          Company: CRN
                                                                          Group: ChannelWeb
                                                                                                                                                    Marketing/Sales Mgmt/
                                                                                                                                                    Sales Staff 2.8%
                                                                                                                                                    Marketing/Sales Mgmt/
                                               PRINT ADVERTISING                                                                                    Sales Staff 2.8%

                                                                                                                                Technical                                 Executive/Co
                                                                                                                             Staff 39.9%                                  Management
                                                                                                                                Technical                                 Executive/Co
                                                                                                                            Management/                                   Departmenta
                                                                                                                             Staff 39.9%                                  Management

                                            CRNtech “takes a look beneath the hood” at the technical and
                                            professional services issues that face the Channel today. CRNtech is         BUSINESS CLASSIFICATION BY FUNCTION

                                            where Solution Providers go for product evaluations and hands-on                        Marketing/Sales Mgmt/Sales Staff » 2.4%
                                            reviews. Under the editorial direction of the CRN Test Center staff,
                                            CRNtech enables Channel professionals to accurately evaluate new                        Marketing/Sales Mgmt/Sales Staff » 2.4%
                                            technologies and discover new ways to blend products and service
                                            offerings into high-margin sales opportunities. This quarterly publication
                                            will be targeted at the key technologies trends that VARs should be                     Technical Mgmt/Staff, Developer » 36.6%
                                            evaluating at to grow their business.
                                                                                                                                    Technical Mgmt/Staff, Developer » 36.6%

                                                TEST CENTER

                                                                                                                                    Departmental Mgmt » 60.8%

Circulation                                                                                                                         Departmental Mgmt » 60.8%
Full circulation: 71,174
                                                                                                                                  Distributors » 2.1%
Duplicated CRN Subscribers: 36,170                                                                                       BY BUSINESS/INDUSTRY Builders/White Box » 3.5%
                                                                                                                                  Custom Systems
Unique CRNtech: 26,276
                                                                                                                                    Distributors » 2.1%
                                                                                                                                    Software Developers/ISVs » 10.4%
Print Edition Publishes: 4 times per year (Quarterly)                                                                               Custom Systems Builders/White Box » 3.5%
See BPA statement for detailed audience demographics.
                                                                                                                                    Software Developers/ISVs » 10.4%

Reach:                                                                                                                              IT/Business Consultants » 29.7%

Technical and Senior Management
                                                                                                                                    IT/Business Consultants » 29.7%

  ❍   Quarterly magazine designed to help IT Solution Providers select products and technologies that will
                                                                                                                                    Systems/Network Integrators/VARs,
      drive growth in their services sales                                                                                          Web Developers, Service Providers
                                                                                                                                    (Application, Internet, Managed, Storage),
  ❍   Reviews on recently released products and emerging technolgies                                                                Communications/Telephony Integrators,
                                                                                                                                    Systems/Network Integrators/VARs,
                                                                                                                                    Telecom VARs, Interconnects
                                                                                                                                    Web Developers, Service Providers
  ❍   Tips for building specific technology - focused practices                                                                      » 54.2%
                                                                                                                                    (Application, Internet, Managed, Storage),
  ❍   Best practices from peers on driving services revenue around technologies                                                     Communications/Telephony Integrators,
                                                                                                                                    Telecom VARs, Interconnects
  ❍   The only media property in the world marrying deep dive technology coverage with best practice                                 » 54.2%

      service analysis
  ❍   Analysis of interesting and adjacent markets where VARs can grow their business
  ❍   Technology trends on security, storage, cloud, components & peripherals, data center, networking
      and applications

                                                                                                                         FOR MORE INFORMATION

                                                                                                                           Contact Kevin Maloney, VP, Media
                                                                                                                           at 508-416-1144, or e-mail

                                                                             Company: Everything Channel
                                                                             Company: CRN
                                                                             Group: ChannelWeb
                                                                                                       Integrated print and online campaigns g
                                        PRINT ADVERTISING                                              Of the readers who saw a full-page advertisement in VA

                                                                                                       49% TOOK ACTION(called, visited advertiser’s Web site, contacted distributor, etc.)
                                        Custom Systems
                                                                                                       72% RECALLED SEEING THE AD

                                         Custom Systems magazine, a supplement to CRNtech
                                         magazine helps you reach system builders, integrators and
                                         the custom white box community.                                     BUSINESS CLASSIFICATION BY FUNCTION

                                         78,176 Skilled Solution Providers are engaged with the
                                                                                                                           Marketing/Sales Mgmt/Sales Staff » 7.2%
                                         Custom Systems Community to find reviews and specifications
                                         on the all of the hot new products, and Step By Step guides
                                         on how to integrate them!
                                                                                                                           Technical Mgmt Staff » 23.2%
                                         Print Circulation: 78,176
                                         Newsletter: 12,500

                                                                                                                           Departmental/Mgmt » 69.6%

Throughout the year, EC will cover a wide range of relevant topics across the Magazine,’s
Custom Systems News, and community blog posts, including:
  • Custom Systems and the Cloud                   • Virtualization                                                                      Distributors » 3.4%
                                                                                                                   Custom Systems Builders/White Box » 3.8%
  • Headed for 4GHz                                • New form Factors in the 3D space
                                                                                                                                          Software Developers/
  • Green Enterprise 2010                          • General processor updates                                                     Web Developers/ISVs » 10.2%
  • State of the Gaming PC Market                  • Embedded segment of Intel Server
  • Desktop Encryption                             • Architecture
  • Custom Builders and High-end 3D                • Workstation and Desktop performance
  • Healthcare IT                                  • Trending News
                                                                                                                             IT/e-Business Consultants » 29.8%
  • Storage opportunities                          • …And More!
  • New Form Factors

SPONSORSHIP OPPORTUNITIES                                                                                                  Systems/Network Integrators, VARs,
  Package 1:                                                                                                                 Web Integrator/Internet Specialists,
                                   Package 2:                        Package 3:                                          Service Providers (Application, Internet,
   ❍ 1 page advert in               ❍ 2 one-page adverts              ❍ 4 one-page adverts in                             Managed, Storage), Communications/
                                                                                                                          Telephony Integrators, Telecom VARs,
     the Magazine                     in Magazine                       Magazine                                                                   Interconnects
   ❍ Co-sponsorship message         ❍ Co-sponsorship message          ❍ Co-sponsorship message                                                           » 52.7%

     of 1 monthly newsletter          of 1 monthly newsletter           of 2 monthly newsletter
   ❍ 5-link Sponsorship box         ❍ 5-link Sponsorship box          ❍ 5-link Sponsorship box on

     on Community                     on Community                      Community
   ❍ 200k EC-created                ❍ Up to 8 downloadable docs       ❍ Up to 8 downloadable docs            FOR MORE INFORMATION
     traffic drivers                  posted on Community               posted on Community
                                    ❍ 500k EC-created                 ❍ 1.5 mil EC-created traffic
                                                                                                                Contact Kevin Maloney,
                                                                                                                VP, Media at 508-416-1144, or e-mail
                                      traffic drivers                   drivers
                                    ❍ 1 custom eblast to a            ❍ 2 custom eblasts to a

                                      targeted circ of 10k              targeted circ of 10k

                                                                   Company: Everything Channel
                                                                   Company: CRN
                                                                   Group: ChannelWeb
                                                       PRINT ADVERTISING
                                                       Advertising Specs

 Dimensions                                    Non-Bleed                                   Trim                               Bleed*   FOR MORE INFORMATION
 Spread                                    14-3/4" x 9-3/4"               15-1/2" x 10-1/2"                    15-3/4" x 10-3/4"
 Full Page                                         7" x 9-3/4"              7-3/4" x 10-1/2"                         8" x 10-3/4"       Contact Kevin Maloney,
 FRACTIONALS                                                                                                                            VP, Media at 508-416-1144, or e-mail
 1/2 horiz. Spread                         14-3/4" x 4-3/4"                 15-1/2" x 5-1/8"                    15-3/4" x 5-1/4"
 1/2 horizontal                                    7" x 4-3/4"               7-3/4" x 5-1/8"                           8" x 5-1/4"
 1/2 vertical                                3-3/8" x 9-3/4"
 2/3 vertical                                4-3/8" x 9-3/4"
 1/3 horizontal                                    7" x 3-1/4"
 1/3 vertical                                2-1/8" x 9-3/4"
 1/3 horiz. Spread                         14-3/4" x 3-1/4"                 15-1/2" x 3-5/8"                    15-3/4" x 3-3/4"
 Island                                            4 7/8" x 7"
 Flap                                        6-3/8" x 9-3/4"                7-1/8" x 10-1/2"                    7-3/8" x 10-3/4"
 Spread                                    13-7/8" x 9-3/4"               14-5/8" x 10-1/2"                    14-7/8" x 10-3/4"

Advertising Units
Full Page         Half Page Horiz.    Half Page Spread Horiz.           Full Page Spread                     2/3 Page Vert.

1/2 Page Vert.     Island             1/3 Page Vert.   1/3 Page Spread Horiz.              1/3 Page Horiz.

Flap Page         Spread

Marketplace Advertising Units
 Full Page                      Live: 6-3/4”x 9”
 1/2 Page Horiz.                Live: 6-3/4”x 4-3/8”
 1/2 Page Vert.                 Live: 3-1/4”x 9”
 1/4 Page                       Live: 3-1/4”x 4-3/8”
 1/9 Page                       Live: 2-1/8”x 2-7/8”

                                                                                               Company: Everything Channel
                                                                                               Company: CRN
                                                                                               Group: ChannelWeb
                                                 PRINT ADVERTISING
                                                 Inserts & Special Units

                                                                                                         FOR MORE INFORMATION

Saddle Stitch                                                                                            Contact Kevin Maloney,
 Pages                                                                                                   VP, Media at 508-416-1144, or e-mail

12 page & above tipping costs subject to approval of insert sample

Note: Units with a *** before them can go FULL RUN only
Note: All special unit costs are NET and include production

***3 page COVER gatefold
***3 page INTERNAL gatefold
***2/3rd Coverwrap
***4 page COVER gatefold
***4 page INTERNAL gatefold
Ad on polybag (If already running polybag $14,000 net for ad on polybag)
***Butterfly Gatefold
CD-ROM (Clear Polybag)
BRC (Must run with ad)
Demo Ad (Additional $1,750 plate change & demo binding on top of space cost)

                                                                           Company: Everything Channel
                                                                           Company: CRN
                                                                           Group: ChannelWeb
                                      PRINT ADVERTISING
                                      Advertising Details

Production Contact                                    Storage
Robert Steigleider, Production Manager                Digital ads will be stored for 13 months and then        FOR MORE INFORMATION
CRN and CRNtech                                       routinely deleted unless specific written arrangements
600 Community Drive                                   are made by the advertiser to the contrary.               Contact Kevin Maloney,
Manhasset, NY 11030                                                                                             VP, Media at 508-416-1144, or e-mail
Phone: 516-562-5972                                                                                   
                                                      Color Proofs
Fax:    516-467-8770                                  In order to ensure that we match the color
E-mail:                    expectations of our advertisers, we require a
                                                      contract proof created from a SWOP Certified
Material Specifications                               System. Any other type of proof may not accurately
Digital File Format: PDF/X-1a                         represent the SWOP process or the desired            color match. All proofs for color and/or content
Media: CD, 100mb ZIP                                  verification must be generated from the final file and
Transmission: ship with Proof                         must be 100% in size.

SWOP Proof: Required (http:///           For a list of all SWOP certified digital proofing
                                                      systems go to:
File Preparation                            
Maximum Ink Density: 300%
Bleed: .125”                                          Production Charges
Registration Offset: 12 pt.                           Changes to ads are subject to additional charges.
Page Size: trim size plus 1 inch                      If an ad is delivered without a proof, we may pull
Minimum Contone Resolution: 300                       a digital proof and the advertiser will be charged.
Minimum Lineart Resolution: 1200                      However, color reproduction cannot be guaranteed.

PDF/X-1A Tools                                        Media Labeling Requirements
Distiller Option: DDAP Optimized                      Please include a copy of the insertion order
Included in Everything Channel PDF Toolkit            and include:
                                                         ❍    Publication Title
Apago PDF/X Checkup:                                     ❍    Issue Date                                     ❍    Agency/Vendor/Advertiser Name
Enfocus PitStop or Instant PDF:                          ❍    Production Contact & Phone Number                                   ❍    File Name/Number and List of Contents

Service Bureau Resources:
                                                      For all Everything Channel Specs,
                                                      Schedules, Tutorials and Tools, go to:

                                                                        Company: Everything Channel
                                                                        Company: CRN
                                                                        Group: ChannelWeb
                                            PRINT ADVERTISING
                                            Rate Card Provisions

1. All orders are subject to acceptance by Everything Channel at its headquarters in Framingham, Mass.

2. No conditions other than those set forth in this rate card shall be binding upon Everything Channel
   unless specifically agreed to by Everything Channel in writing.

3. Positioning of advertisements is at the sole discretion of Everything Channel except where a specific
   position has been agreed to by Everything Channel in writing.

4. Cancellations or changes in advertising by the advertiser or its agency may not be made after the closing
   date for the publication or product, unless otherwise agreed upon between the parties in writing. Everything
   Channel is under no obligation to revise advertising materials not received by the Everything Channel
   production department by the closing date and such advertisements may not be subject to approval by
   the advertiser or its agency.

5. Everything Channel assumes no liability for any errors or omissions in key numbers appearing
   in advertisements.

6. Everything Channel is not liable for any delays in the production or delivery of the publication or
   product due to any conditions beyond Everything Channel’s control.

7. In consideration of Everything Channel’s publishing advertising (or distributing another product) for the
   advertiser, the advertiser and its agency agree to indemnify and defend Everything Channel against any
   and all claims, losses, liabilities, damages and expenses (including attorneys’ fees) arising out of
   Everything Channel’s printing, publishing or distributing such advertising (or another product) and/or
   arising from third parties’ access to advertiser’s site and use of advertiser’s products and services.

8. In no event shall Everything Channel be liable for any consequential, incidental or special damages, nor
   shall its liability for any act, error or omission, whether or not due to its negligence, exceed the price paid
   to Everything Channel for the publication or distribution of such materials.

9. Everything Channel reserves the right to hold the advertiser and its agency jointly and severably
   liable for all monies that are due and payable to Everything Channel.

10. Advertising in Everything Channel’s online products and services are subject to the terms of the
    applicable online insertion order.

11. All payments are due within thirty (30) days of the invoice date. Non-commissionable charges, such as
    production charges, are not subject to an advertising agency commission. Agency commissions are not
    payable on invoices that are not paid within ninety (90) days of the date of the invoice. Advertiser shall
    pay a late charge of 1% per month (12% per year) on all invoices not paid within thirty (30) days of the
    date of such invoices.

                                                                         Company: Everything Channel
                                                                         Company: CRN
                                                                         Group: ChannelWeb
                                            IPED Channel Research, Consulting and Education

IPED –Channel Research, Consulting and Education leverages proprietary research to provide real-world         WEBSITE
consulting services to develop best in class programs for your channel organization. Whether your goal
is to drive channel growth, product expansion, solution provider training, or peer-to-peer networking and
development, IPED can help.

10 Million+ Data Points • 90,000+ Annual Interviews Globally • 100s of Clients

IPED Can Help Your Channel Organization:
  ❍   Develop stronger relationships with current partners and recruit new partners
  ❍   Create more profitable partner programs
  ❍   Optimize the size and capacity of your partner base
  ❍   Forge relationships between your partner and their customers
  ❍   Promote the value of proposition of your products

IPED Channel Research
IPED delivers channel intelligence to clients through its exclusive Channel Databank. IPED prides itself on
developing and nurturing strong solution provider relationships in every IT sector worldwide. Analysis of
this research provides the foundation then channel experience and expertise of IPED executives adds the
unique value to each engagement. IPED Channel Research allows you to:
  ❍   Analyze solution provider preferences, challenges and strengths
  ❍   Define your competitive value proposition
  ❍   Prioritize program investment

IPED and MarketBridge Channel Consulting
Through their strategic alliance with MarketBridge, IPED offers best in class channel strategy and
programs for channel executives and professionals. Each project is a custom engagement that builds
upon the foundation of proven methodologies. These methodologies are the underpinning of building a
channel strategy:
  ❍   Channel Strategy: involves routes-to-market strategy, program return on investment and
      capacity plan
  ❍   Channel Program Development: development of everything from partner ramping strategy to
      execution of incentive programs, to creation of marketing programs
  ❍   Channel Field Execution: Channel Account Manager training including face-to-face, online and
      playbook development

IPED Education
IPED Education programs engage your partners in a curriculum leveraging training best practices
delivered by IPED executives. IPED can provide you and your solution providers with the tools to help:
  ❍   Keep abreast of industry trends and their effects on the channel
                                                                                                              FOR MORE INFORMATION
  ❍   Exploit cross-sell / upsell opportunities
  ❍   Recognize solution provider priorities and provide practical, actionable strategies to                    To set up a free consultation on
      improve performance                                                                                       how to optimize your channel,
                                                                                                                contact John Machado, Director
  ❍   Identify opportunities and leverage available resources to close more business
                                                                                                                of Business Development,
                                                                                                                508-416-1126 or e-mail

                                                                         Company: Everything Channel
                                                                         Company: CRN
                                                                         Group: ChannelWeb
                                           Field Sales & Marketing

Everything Channel’s Field Sales & Marketing Services strategizes, creates, executes and provides                           WEBSITE
ongoing management of channel programs with one objective in mind: Sell More Products!                             
Through the use of highly trained, skilled inside and field-based personnel that are quota-bearing and
results-oriented, Everything Channel’s Field Sales & Marketing Services team enables IT companies to
quickly seize opportunities.

Clients engage with Field Sales & Marketing Services for one or more of the
following reasons:
  ❍   Increase revenues and market share
  ❍   Find and manage the right types and number of partners                                                                    BOURNEMOUTH, UK
                                                                                                                                                        BARCELONA, ES
                                                                                                          ALBUQUERQUE, NM
  ❍   Convert leads to sales                                                                                                   MIAMI, FL

  ❍   Help partners to better market their products
  ❍   Develop new product channels
  ❍   Generate incremental revenue from tier 2 & 3 channel partners                                                                  BUENOS AIRES, AR

Examples of how Field Sales & Marketing Services can help:
  ❍   As you focus your sales and marketing expertise on proven, productive Channel partners,
      Everything Channel’s Field Sales & Marketing Services can locate and qualify new partners and help
      develop them into tomorrow’s top sellers.
  ❍   With Everything Channel’s Field Sales & Marketing Services, your new partner leads can be better
      engaged before being embraced by sales or distributor contacts. By welcoming new leads to your
      brand, Everything Channel’s Field Sales & Marketing Services establishes a rapport between your
      future partners and you by exploring the value of your partner program and laying the groundwork
      for needed certifications and other “pre-flight” details that will help you profit.
  ❍   Everything Channel’s Field Sales & Marketing Services can help keep the juices flowing and the
      revenue growing from your existing partner base. We offer a unique managed service that assists
      your partners in selling, marketing and growing your brand and help remove any potential partner/
      vendor friction, increase partner loyalty, and keep the competition away.

Sales Services
Field Sales and Marketing provides channel acquisition, interaction and ongoing management services
for some of the world’s most respected IT manufacturers. At any one time, we are in the process of
either recruiting, engaging and/or actively managing thousands of accounts for its clients.

Account recruitment makes use of sales, marketing and support teams and a strict methodology in order
to find and sell a manufacturer’s value proposition to the required number and types of partners and end
customers. Field Sales & Marketing will help you find the right partners for your products and services.

                                                                                                                            FOR MORE INFORMATION
On-board and nurture accounts via the support they require in helping companies and products stand
apart from the competition. Account Interaction serves as a single source for communicating program                           Contact Laurie Balcerak,
information, addressing product and program-related matters and constantly and proactively reminding                          Global Sales Director,
accounts of other benefits and resources at their disposal. We ramp up partners quickly to get them                           Field Sales and Marketing,
productive for maximum profitability.                                                                                         at 480-963-2999, or e-mail

                                                                      Company: Everything Channel
                                                                      Company: CRN
                                                                      Group: ChannelWeb
                                            Field Sales & Marketing (continued)

ACCOUNT MANAGEMENT - SALES TEAMS                                                                                  WEBSITE
Our highly trained experts recruit, hire, deploy and actively manage dedicated sales teams in order to   
achieve specific sales objectives. Teams consist of outside (field-based) or inside resources, or a combination
of both. Quota-bearing and results-oriented, our sales teams are tasked with managing and driving an
assigned account pool to buy more of a manufacturer’s products.

Marketing Services
Field Sales and Marketing’s marketing services are designed to support and complement the sales
process and create marketing programs that actually do sell. Our highly trained marketing experts
will engage, manage and execute channel marketing plans with your partners that align with your
organization’s overall marketing and sales plans. Programs are fully scalable and can be tailored to fit
your business needs.

“Effective strategy for building brand and sales, while stretching marketing dollars”
  ❍   From idea, to creation and execution, we support your channel partner’s marketing efforts as a
      complement to your overall marketing plan while helping them make more and better use of their
      allocated MDF/Co-op funds
  ❍   We develop, execute and manage multi-channel marketing programs that generate demand and
      improve partner loyalty
  ❍   Provide the partners with the ability to effectively market and grow their business while allowing them
      to focus on their core competencies and increase partner generated revenue through managed
      marketing campaigns
  ❍   Drive brand awareness; reduce internal resource allocation while adding incremental revenue that is
      tracked through measurable ROI
  ❍   Program scalability allows for true broad partner marketing that aligns with your overall marketing
      and sales plans

Channelytics® is a unique managed service that makes it simple to quickly and affordably consolidate,
analyze and interpret your sales, registration, partner and customer attribute data in order to uncover
meaningful and clever action recommendations.

Channelytics® is business intelligence (BI) for the IT channel. With this in mind, and as standard for any
BI tool, Channelytics® compares and correlates the various elements/data points that have traditionally
been viewed independently. However, based on years of IT channel sales and marketing experience, the
real value of Channelytics® is in Everything Channel’s Field Sales and Marketing Services’ value-added
services designed to interpret application output and provide clients with immediate actionable insights
that impact account coverage, segmentation, performance, prioritization and resource allocation.

Everything Channel’s Field Sales and Marketing Services provides channel acquisition, interaction and
ongoing management services for some of the world’s most respected IT manufacturers—it’s the                      FOR MORE INFORMATION
foundation on which the team was forged. At any one time, Everything Channel’s Field Sales and
                                                                                                                    Contact Laurie Balcerak,
Marketing Services is in the process of either recruiting, engaging and/or actively managing thousands
                                                                                                                    Global Sales Director,
of accounts for its clients.
                                                                                                                    Field Sales and Marketing,
                                                                                                                    at 480-963-2999, or e-mail

                                                                         Company: Everything Channel
                                                                         Company: CRN
                                                                         Group: ChannelWeb
                                           SHAREDVUE PLATFORM:
                                           Content Syndication & Marketing Automation

Everything Channel’s Content Syndication & Marketing Automation platform — SharedVue — ensures                WEBSITE
channel partners are promoting the most relevant, up-to-date marketing, product and promotional      
content available through their existing websites all while capturing leads and converting them into sales.

Using SharedVue’s cloud marketing technologies, Everything Channel enables vendor partners to capture
more leads with call¬to-action messaging, high-value asset downloads (whitepapers, interactive Web
tools, etc.) and automatically updated content and campaigns. For partners, this eliminates the need to
constantly update website content. For vendors, it means seamless updating and control over product
and solution offerings and allows for tracking ROI on a global channel scale.

  ❍ Streamline product and solution marketing content updates on channel partner websites

  ❍   Increase partner implementation rates of new content
  ❍   Maintain branding, messaging and content integrity through the entire sales cycle
  ❍   Eliminate competitor encroachment on partner websites
  ❍   Enable partners with more lead generation capabilities
  ❍   Capture ROI metrics across a global partner-base Improve sales throughout the entire channel

How It Works
The SharedVue Platform is a cloud solution that creates an information pipeline between vendors
and their channel partners’ websites. Vendors create content (videos, whitepapers, sales sheets,
product specs, marketing collateral) place it in the syndication platform, and updates are sent
automatically to partners’ end-customer facing websites. With this pipeline established, vendors
can update content on a regular basis— across the entire partner channel.

By accessing convenient admin and partner consoles, vendors and their partners can choose
what prepackaged content appears on partners’ sites and can customize it easily, at any time to
reflect their focus. Inside the admin console, vendors are able to measure the success of partner
Web marketing efforts, such as product page views, lead capturing mechanisms, links, cobranded
events with registration, landing pages and any other partner marketing initiatives.

Features & Benefits

Using SharedVue enables vendors to make global content updates on all partner websites, improve
metrics and tracking, quickly set up for new promotions and more easily integrate with other
programs like customer relationship management and deal registration. Other benefits include:

  ❍   Immediate promotional exposure
  ❍   Trackable partner lead generation activities
  ❍   Search engine marketing capabilities
  ❍   Integrated marketing communications to end-customers through partner websites
  ❍   Automated and controlled partner marketing campaigns                                                    FOR MORE INFORMATION
  ❍   Delivery of any type of digital multi-media assets Mertics and analytics with customizable reporting

                                                                                                                Contact Reid Overcash,
                                                                                                                SVP, Managing Director
                                                                                                                919- 573-6985, or email

                                                                       Company: Everything Channel
                                                                       Company: CRN
                                                                       Group: ChannelWeb

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