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					1. Would people in the U.S.
like to receive offers on their cell phones?
                                                                                                                       2. What kind of offers?

         Yes!
                                                                                                                                                                                                                 would feel
                                                                                                                                                                                                               comfortable
                                                                                                                                                                                                           receiving offers




                                                                                                                  45%
                                                                                                                                                                                                          from third-party
                                                                                                                                                                                                             deal sites like




70%
                                                                                                                                                                                                                Groupon or
                                                                                                                                                                                                             Living Social




                                                                                                                                                                                 Only         4%                promotional
                                                                                                                                                                                                            messages about




                                                                                                                                                     28%
                                                                                                                  of cell phone owners                                                                 all kinds of products
                     of smartphone users                                                                          would accept
                     would be interested in receiving                                                             a marketing alert
                     offers on their cell phones.                                                                 directly from
                                                                                                                  a known and trusted                                                                          free demos




                                                                                                                                                                                         le
                                                                                                                                                                                        rs
                                                                                                                  third party brand                                                                                   and




                                                                                                                                                                             ir rtab
                                                        3. So, is it really




                                                                                                                                                                                     ie
                                                                                                                                                                                                             notifications




                                                                                                                                                                                  rr
      OFFERS ON MOBILE




                                                                                                                                                                                fo
                                                                                                                                                                           om                                 about brand




                                                                                                                                                                               ca
                                                                                                                                                                         c      e                            new services
                                                        a question of trust?                                                                                    lm
                                                                                                                                                                    o st
                                                                                                                                                                            m
                                                                                                                                                                              th
                                                                                                                                                           fe e          ro
                                                                                                                                                    wo uld            sf

                                                        ABSOLUTELY
                                                                            And carriers are the most




     THE U.S. SURVEY 33%
                                                                                                                                                                 fe r




                                                                                                                                                                                          4%
                                                                                                                                                                                         12%
                                                                                                                                                            g of                                                 proposals
                                                                            trusted to provide offers.                                             receivin                                                       for a cell


                                                                                                                                                                                 8%
                                                                                                             of smartphone users                                                                                     phone
                                                                                                             would like to receive                                                                                upgrade
                                                                      of smartphone              prefer


                                                                                                                                                               24%
                                                                                                             suggestions for

                                                                                                                                        21%
                                                                      owners trust               sites       plan upgrades                                                                         of smartphone users




                                                                                           12%
                                                                      their mobile               like                                                                                   are positive towards discounts,
                                                                      service providers          Groupon                                                                                      special offersand general
                                                                      more than                  or Living                                                                                  services that fit their needs
                                                                      other offer sites.         Social


                                                                                                                                                                   7. What happens
               4. So how should                         5. So SMS offers                         6. What’s that number?                                     if they exceed that number?


       41%
               these offers reach them?                 work like email offers?
                                                                                                                                                                                        OF ALL CELL PHONE OWNERS WOULD
50

                   36%                                                                                                                                           84%                            BE INTERESTED IN BLOCKING

                                                                NO!
                                41% of all cell
                                phone owners
                                prefer receiving
                                                                                                                                                                                             INCOMING MARKETING NOTICES.
SMS


40



                                                                                                    74%                     2
                                offers via SMS.
                                That’s 5% more
                                                                                                                                     TIMES
                                                                                                                                                              56%
              EMAIL


                                than those who                                                                                                                                would change provider

30                              say they prefer
                                email.
                                                              THE CELL PHONE IS AN
                                                           INTIMATE, PERSONAL MEDIUM                                                 A MONTH OR LESS                          if they were contacted
                                                                                                                                                                              more than they desired.

                                                               59% of smartphone                    of smartphone
                                                                                                                              Each month,
20                                                            owners would prefer having            owners would
                                          14%                                                                            carriers have at best

                                 9%                           the opportunity to specify            accept offer
                                                                                                                          two opportunities
                                                                                                    notices
                                                              the number of notices
                                       NO PREFERANCE




                                                                                                                       to carry out a successful
10                                                                  they receivea                                         offer to their users.                         We switch your customers on.
              BOTH




                                                                                                                          So they better
                                                                                                                           make them                          info@upstreamsystems.com
                                                                                                                                                              Source: Luth Research
 0                                                                                                                            count!                          Total Sample: 2,007 American adults (aged 18+).
                                                                                                                                                              Dates: June 2-7, 2011. | The survey was conducted online

				
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posted:11/23/2011
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