Teresa Lee F.5D (12) Keep on upgrading your mobile phone? Are you getting tired of upgrading your mobile phone every couple of months? Are you upset upon finding out that the cool handset model which cost you nearly half of your pocket money has already gone obsolete? Well, it seems that such an obsession for trend is getting intense, especially among youngsters. Recently, the latest and hottest handset – Nokia 8250 -- hits Hong Kong fiercely. Advertisements of Nokia 8250 are seen everywhere, at bus stations, MTR stations, magazines, etc., promoting the image of staying trendy. People are so totally absorbed, keeping their eyes on that huge colourful advertisement, that they don’t even notice the bus which has arrived. Of course, this is not the only sign of worries. We should be cautious of the marketing strategies of the mobile phone companies. In this new era, it is not surprising to find that the mobile phones which are in the hands of the teenagers are all the update models. Why? Simply because Hong Kong is a city advocating materialism. Without doubt, the companies want to make profits from teenagers as they regard them as a potentially great market. The functions of the mobile phones the companies promote within these two years match the interest of youngsters perfectly, allowing them to download hottest music, ring-tones and messages. Hardly can teenagers resist the temptations when facing such a variety of choices. The outcome is obvious – they start investing all they have updating their portable phones. Do we still remember the real function of a mobile phone? They were invented to make communication convenient. However, the sad fact is that people make every effort to stay in vogue. Once the companies promote an advanced model, people promptly trade-in their old mobile phones to the telecom shops to get the latest one. Such practice is definitely a waste of money and makes people, especially the young ones, become much more fashion-loving. Well, be a smart consumer -- think twice before you fulfill your desires.