NEW
MEMBERS
THE VITAL FIRST STEP
Have club members complete a Club
Care Survey – We recommend setting
aside 15 minutes at a club meeting for
members to complete the survey – try
to get members not present to also
complete the survey – members do not
provide their name
The purpose of this is to find any weak
points giving you the opportunity to
strengthen them, prior the arrival of
your new members
THE VITAL FIRST STEP
CONTINUED
Completed Club Care Survey forms are then
forwarded to:
Lions Research
490 Johnson Road
Forestdale Qld 4118
for tabulation of the data – the results will
then be forwarded to the Club, enabling
where necessary, an immediate start on the
strengthening process of any weak areas
which may have been revealed
ONE ON ONE
Providing we do so, there has never
been a better way than asking people
you know on a one on one basis:
neighbours – relatives – workmates –
other friends – business people –
those you meet
at sport – at church – at the club
GIVE IT A GO
„DATABASE‟
Use a Database
Post or hand deliver invitations to a
Lions Information Meeting
Include an RSVP Form & Reply Paid env.
Ring those who do not RSVP
Mail confirmation letters & name badges
Display regalia, press stories, posters
Provide welcome drink & light supper
„DATABASE‟ CONTINUED
Full details of this concept are
outlined in the Club Membership
Growth section of „Pride in Growth‟
manual on the MD website from early
March
The manual has samples of all the
paperwork required to implement a
successful campaign
DATA SOURCES
MD DATABASE
ELECTORAL ROLLS
TELEPHONE DIRECTORIES
BUSINESS GROUPS & ASSOCIATIONS
BUSINESS & TRADE DIRECTORIES
LOCAL GOVERNNMENT
THE MEDIA
MD DATABASE
Names, Addresses, and in most cases
telephone numbers can be supplied from the
MD database for a fee of $12 per hundred
payable to MD – We recommend a minimum
of 300
To source this database please contact MD
Membership Chairman Ken Mulcahy as
follows: 07 3800 3514 or email
kenmulcahy@bigpond.com
MD DATABASE CONTINUED
If using the MD database you may wish
to have the MD also print at cost the
invitations rsvp slips and delivery
envelopes – this can be arranged for
$25 per hundred.
To seek this assistance again contact
MD Membership Chairman Ken
Mulcahy
INVITATIONS ETC
Having assembled names and addresses
from your database of choice, send out
invitations to attend a Lions Information
Meeting – If hand delivering invitations, to
make the delivery envelope more
professional, we suggest you use special
envelopes which can be supplied at $7
per hundred. Again contact MD
Membership Chairman, Ken Mulcahy
A REPLY PAID ADDRESS
It‟s a good idea to set up a Reply Paid Address Service for
the posted return of each RSVP
You need to apply for a service through Australia Post -
The application form plus an application for a credit
account are down loaded from the Australia Post website.
See the MD “Pride in Growth” manual for full details.
The service requires an annual payment of $60 to Australia
Post .. You pay a reduced rate of 40 cents per item received.
So as each club does not have to pay the $60 fee, your
District may be prepared to set up one or more Reply Paid
services with them
EFFECTIVE USE OF THE
TELEPHONE
Those persons who don‟t rsvp need to be
phoned – this is a very important step, as
normally many more acceptances to attend
the Lions Information Meeting are received
this way – indeed more than via the post
A little later we‟ll deal with how to
confidently use the telephone for best results
Also later, we‟ll give details of how to set up
the venue for the Information Meeting
CENTRE OF INFLUENCE
Arrange a business to send letters,
endorsing Lions and your club in, which
they invite their customers to attend a
Lions Information Meeting
Select those with many clients such as:
CENTRE OF INFLUENCE
CONTINUED
Doctors
Chemists
Newsagents
Butchers
Bakeries
Service Stations
GOOD NEIGHBOUR CONCEPT
Each member asks their 4 closest
neighbours & partners to a Partner Meeting of
the club or an Information Meeting
(don‟t make a pre judgment)
If a Partner Meeting plan a great
fun night
GOOD NEIGHBOUR CONTINUED
Should a number of ex NZedders live in
your area invite them and turn the night
into an Aussie – New Zealand night
Decorate with green gold, black & white
Display both countries flags & Australian
and NZ toy animals & photographs
Perhaps serve lamb for New Zealand
& tropical fruits for Australia – have
wines and beers of both countries
VOCATIONAL METHOD
Type a list of around 30 vocations on the left
and ask each Lion to list the name of a person
who fits as many of the vocational
Descriptions as possible.
From each member‟s list make a master list
and send an invitation to each person on the
list to attend a
Lions Information Meeting.
THE SCHOOL METHOD
Speak with the School Headmaster &
the P&C Association and in return for
their assistance provide support in
various ways to the school.
Their support would simply be an
agreement to send home with the
eldest child of each family, an invitation
to attend a Lions Information Meeting
at the school .. The invitations to be
signed by the Headmaster & the
President of the P&C Association.
BUSINESS SPONSORSHIP
Conduct a membership campaign
within your business community
Many will say they do not have the time
to become a member
Turn this negative into a positive
Tell them they can still help the
community and the club by sponsoring
a young member aged under 35 years
BUSINESS SPONSOR
CONTINUED
The sponsorship would involve paying
the Joining Fee & the Half Yearly Dues
for three years
You‟ll have several young people
joining around the same time which will
heighten the prospects of them
becoming long serving Lions
ETHNIC GROUPS
Should your area of operation
contain one or more strong ethnic
groups, invite a number to a
meeting – through inviting a
number at the one time, you will
heighten your opportunity to gain
new members
HARMONY DAY MEETING
Harmony Day is celebrated on 21 March
each year. At your Club Meeting on or
close to Harmony Day, theme it as a
Harmony Day Meeting – Using the
colour orange for decorations etc –
Invite persons from various ethnic
groups to attend and offer them
membership
GUEST SPEAKERS & MORE
Sometimes potential new members are
right under our nose – Make certain we
ask our Guest Speakers if they would
like to join
And now to the MORE part – Some of
your Guest Speakers will be of interest
to other persons and groups within the
community, so invite them to attend too
GUEST SPEAKERS & MORE
(Cont)
Planning For Retirement: Seniors & 50 +‟s
Gardening: Garden & environmental groups
Children‟s Nutrition: Parents
Breast Cancer Awareness: Female groups
Lions Quest Skills: Teachers
Women in Regional Australia: CWA groups
Canine Matters: Dog Clubs
Home Security: Neighbourhood Watch groups
Target other groups by guest speaking at
their meetings and offering an opportunity to join
LIONS AS GUEST SPEAKERS
AT MEETINGS OF OTHER
GROUPS
Have well spoken members of your club
attend meetings of other groups and
organisations to speak about the work of
Lions and particularly how that applies to
your club and those you serve - better
still if you are able to portray how your
club can help the work of their group -
Naturally offer membership of your club
LIONS AS GUEST SPEAKERS
TO FEMALE GROUPS
LCI has a desire to lift the number of
female members – so arrange to be a
guest speaker at clubs and organisations
where the membership is either all female,
or mostly female – use your guest speaker
address as an opportunity to also offer
membership of your club
RECRUIT FROM THOSE WHO
SUPPORT YOU
When selling art union and raffle tickets
ask your customers if they would be
Interested in coming to a meeting of your
Club – likewise offer the same opportunity
to those who purchase Lions Christmas
Cakes from you
SHOPPING CENTRES
Where you can, arrange with Shopping
Centres to set up a staffed display space
- Show Lion‟s posters, photographs of
projects showing your club helping in the
community, thank you letters etc – provide
handout leaflets, Lion‟s BBQ cards
Where power is available run motivational
videos and DVD‟s re Lions and their
projects
CLUBS WITH TELEMARKETING
PROJECTS
Clubs who conduct telemarketing projects
within the business community have a
substantial list of business people – follow
up those who give you financial support –
Some when given the opportunity to take
up membership of your club will say YES
THIRD PARTY
RECOMMENDATIONS
This is a variation on asking people
„one on one‟ – ask people you know, as
well as your business contacts, to
provide
the names of persons they recommend
you offer membership to – when you
Make contact with those on the
recommended list, it‟s okay to advise
them who the recommendation came from
FAMILY MEMBERS
Q: Who qualifies as a Family Member?
A: Adults who live in the same
household, related by birth, marriage
and other legal means – such as
parents, children, spouses, aunts,
uncles, cousins, grandparents and in-
laws of spouses
FAMILY MEMBERS CONTINUED
Q: What is the benefit
A: The 2nd through to 5th family member
receives a 50% reduction in
International and Multiple District Dues
- if not already doing so, consider the
same reduction in District Dues
through a Convention and in Club Dues
through the Club
FAMILY MEMBERS CONTINUED
Consult the LCI website at
www.lionsclubs.org to download the
Family Friendly Lions Club Concept
„How to Guide‟
Service projects & fundraising ideas
for families
Planning a Family Event
&
Participating in one-day events