The Business Case for Financial Literacy (Kathy Brister) - U.S. Banker Magazine (September 2009)

After years of profiting from customers' missteps, bankers are intensifying their focus on financial education. It's a trend that reflects regulatory pressure and a need to repair their reputations. But some also see the potential for a competitive edge - in the long run, they say, savvier customers make for a healthier bottom line.