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Target Marketing Contact us
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One of my favorite topics with regard to small businesses is
target marketing. Target marketing is concentrating your efforts How to Start a Small Business
toward the group of people or businesses that will bring you the Tuesday, September 08, 2009 4:00
most revenue. It is the bull's eye at which you aim your PM to 6:00 PM - FREE
marketing efforts. The reason that this is one of my favorite
topics, is that so many small business owners have the mindset
that everyone is a potential customer, so that is who the target Developing a Business Plan
is -- everyone. For example, if I were to ask someone who Wednesday, September 30, 2009 2:00
owns a retail hat store who their target market is, it is not PM to 5:00 PM - $20
uncommon for me to receive the answer "well I sell hats, so
anyone with a head." While it is true that everyone could be a
customer, it is highly unlikely that your customer breakdown will
include an even amount of every type of person or business Government Contracting
that is out there. It is probably true that 20% of the people or
Wednesday, September 23, 2009 2:00
businesses that bring you 80% of your revenue have very
PM to 4:00 PM - FREE
common characteristics, such as demographics,
psychographics and geographic location.
Demographics
Location: TSBDC @ Volunteer State
Personal information such as age, income, occupation, married Community College, Betty Gibson Hall,
or single, etc. Gallatin, TN
Psychographics
Purchasing preferences and interests such as personality,
values, attitudes, interests, or lifestyles
The TSBDC also offers free and
confidential one-on-one
counseling for existing and start
Geographic location up small businesses. To
Location such as home address, business address, etc. register for go to
www.tsbdc.org.
Contact information - 1480
Once you have identified who your target market is, then Nashville Pike, Gallatin, TN,
you can design a specific marketing message catered to that 37066, Phone (615) 230-4780
group with similar characteristics. Email:
Let's say you know your target market is 15 to 25 year-old charles.alexander@volstate.edu
men who like country music, are frequent hat buyers, and live in
rural areas. You can create an advertising message to appeal
The Tennessee Small Business
to those types of buyers. Additionally, you could buy spots in a Development Center Network is
newspaper or a magazine that appeals to this type of buyer, funded by the U.S. Small
rather than use advertising that tries to be all things to all Business Administration and
people.
local community donors.
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