Inns, Lodges & Villas Friday in Weekend and Sunday in Travel
81% adults e
Reach prospective guests
me e or m ps
of on
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affordably all season long!
t tr
t ook rnigh ar. The Inns, Lodges & Villas directory in The Washington Post appears Fridays
ove st ye in Weekend and Sundays in Travel. That means you’ll reach more than 1.3 million
la
metro market adults daily and nearly 1.8 million on Sundays! In terms of potential
guests from this affluent market, the Inns, Lodges & Villas directory delivers.
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• Seasonally, this hospitality directory includes ski destinations as well.
TRAVEL 10-25-09 EZ EE F1 M
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sunday, october 25 , 2009
E D I T O R’S N O T E
C R A B M E ET C H AT S wa s h i n g t o n p o s t . c o m /t rave l
Three new features debut in today’s Travel section. In The Navigator,
Crawling Christopher Elliott clears the way through the fog of consumer travel is-
to the finish The Navigator The fight for airline passenger rights 2F sues, from tarmac delays to credit-card fees. In Going Our Way, Carol
In the Virgin Islands, Sottili and K.C. Summers take a reader’s request for trip advice and
check out the Going Our Way Italy done right 3F fashion a detailed itinerary to fit a specified budget. And The Long
Weekend becomes The Impulsive Traveler, focusing on a trip that can
eight-legged races. 7F easily be pulled off at the last minute. Give us your feedback at
The Impulsive Traveler Relax on Florida’s Gulf Coast 8F travel@washpost.com.
THE CARIBBEAN
FGHIE GOING OUT GUIDE H A L L O W E E N F O R A D U LT S Face
to face
october 23 , 2009 Howard’s homecoming, Shaolin A chilling museum tour and
Warriors and the Flamingos 3 killer costume contests 4 , 5 , 8
JaMaICa
with
weekend
Enough with the gated
resorts. It was time to break
out and meet the locals.
by Andrea Sachs
Kathi Cooke unhinged the gate to her
house in Montego Bay and opened her
arms. I strode into her embrace and then
into her home. As the evening darkened,
we gabbed away on her silky red couch,
about gardening, dogs, community serv-
ice, baking, work life and dating in Ja-
maica. Cooke served banana chips and a
juice-and-ginger-ale cocktail that
smelled of the tropics. She showed me
family portraits, then took some photos
of us to add to the shelf. Finally, I stood
up to go.
“If you have time tomorrow, maybe
you can come over and hang out?” she
asked as we swapped e-mail addresses
and phone numbers in her kitchen. Our
visit had lasted little more than an hour,
yet so much had changed: I had arrived a
stranger but was departing a friend.
Cooke, new pal to many, is one of
about 300 ambassadors who volunteer
with the Jamaica Tourist Board’s Meet
the People program. Launched nearly 41
years ago, it arranges platonic dates be-
tween visitors and island residents, bas-
ing the matches on shared occupations
and interests, though an eagerness to
make an acquaintance can be enough of
a commonality.
“It’s so great to meet new people and
share Jamaica,” said the 44-year-old
Cooke, who works for the electric com-
pany and emits her own high wattage. “I
find that when you travel, making
friends adds to the experience.”
On my two previous visits to the Car-
ibbean island, I had been no recluse. But
I had been a shut-in. The all-inclusive re-
ROCK BOTTOM, HEDLEY JONES, BROTHER LION BY ANDREA SACHS/THE WASHINGTON POST; OTHER PHOTOS BY TIFFANY LUE-YEN FOR THE WASHINGTON POST sorts where most Americans stay en-
Top row, from left: An umbrella at the organic farm Green Castle Estate; students at Robin’s Bay Primary School; woodcarver Rock Bottom. Middle courage guests to remain on the proper-
row: Kim Chase and Everton McKenzie of Strawberry Fields Together; a no-frills menu; Hedley Jones, whose tales about Kingston nightclubs go back
to the ’30s. Bottom row: Brother Lion, who hopes to grow his beard to the ground; Free-I of Zion Country Beach Cabins; flashes of color at the cabins. jamaica continued on 4F
Now
WITH OUR NEW STAR RATINGS
AND FULL-LENGTH REVIEWS
AMELIA 23 OF ALL OPENING FILMS, Where is everybody? Not in Mexico.
WEEKEND BECOMES YOUR Our sense of being the last tourists on including Casa O’s, where one Friday eve-
CIRQUE ONE-STOP MOVIE PLANNER. These days, you could have the island only intensified as we walked ning we were the only two customers sit-
Showing
HILLARY SWANK IN “AMELIA” BY KEN WORONER
those few quiet blocks to the beach. The ting beneath the circular palapa with the
DU FREAK 24 Isla Mujeres all to yourself narrow streets, crowded with shops and gorgeous sunset views of Mujeres Bay.
restaurants and hotels, were almost de- And Playa del Norte? We had the run of
serted, too. The browned, weather-beat- the sugar-white beaches once we made it
THE YES MEN by Tim Carman
Special to The Washington Post
en men and women who stood vigil out-
side their stores viewed us, I felt, less as
through the gantlet of street hawkers.
It wasn’t hard to pinpoint the troubles
FIX THE WORLD 25 tourists than as sheep that must be afflicting the local tourism industry, but I
My wife and I had the cabbie drop us in trapped, and not released, until sheared still wanted to hear it from shopkeepers’
downtown Isla Mujeres so we could pol- of our wool. mouths. Everywhere I went, particularly
ASTRO BOY 25 ish off some croissants and a plate of
chilaquiles, that Mexican breakfast sta-
The come-hither hustle, of course, is
nothing new to Mexican tourist centers,
if I didn’t have to converse in my embar-
rassing pidgin Spanish, I’d ask the owner
ple, before wandering over to Playa del but the relentlessness, even desperation, why the island was so devoid of tourists.
Norte, the island’s most popular beach. of these street pitches underscored a sad Their answers were always the same: the
As we sat at the outdoor cafe, the early- truth about Isla Mujeres this past Au- global economic downturn and swine flu.
morning sun still formulating its plan of gust: The place was dead, and merchants The country widely viewed as the epi-
attack on our cubicle-pale bodies, we had far fewer opportunities to make a center of H1N1 virus was obviously pay-
couldn’t help noticing that aside from the buck. The European backpackers who ing the price for it. During the height of
wait staff and the steroidal lobster lolling usually descend upon the island at that the swine flu hysteria in late April and TIM CARMAN
in a nearby tank, we were about the only time of year were mostly absent. So were Fish were plentiful at Garrafon de Castilla in Isla Mujeres in August, but tourists
creatures around. diners at some of Isla’s finest restaurants, mexico continued on 7F weren’t. Even resorts with “flu-free guarantees” struggled to find customers.
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Directory space
reservations
Weekend (Friday) – Noon Tuesday
Travel (Sunday) – Noon Wednesday
Source: Scarborough 2010, Release 1.
Call or e-mail Anne Bouchard to place your Inns, Lodges & Villas ad today.
Call 1-800-627-1150, ext. 47003
Fax: 202-334-7185 E-mail: boucharda@washpost.com
1
Inns, Lodges & Villas
Rates below are effective January 1, 2011, through December 31, 2011.
Sunday Only Rates*
5x = 5 Consecutive Sunday ad insertions
3/8 inch
Each Ad Total
1x $90.86
5x $70.34 $351.70
1/2 inch
Each Ad Total
1x $181.73
5x $140.68 $703.40
3/4 inch
Each Ad Total
1x $272.59
5x $211.02 $1,055.10
1 inch
Each Ad Total
1x $363.45
5x $281.36 $1,406.80
1 1/2 inches
Each Ad Total
1x $545.18
5x $422.04 $2,110.20
2 inches
Each Ad Total
1x $726.90
5x $562.72 $2,813.60
3 inches
Each Ad Total
1x $1,090.35
5x $844.08 $4,220.40
4 inches
Each Ad Total
1x $1,453.80
5x $1,125.44 $5,627.20
* Rates are 15% agency commissionable.
The Washington Post reaches vacationers
Daily Post reach of
Sunday Post Daily/Sunday
Washington metro
39% 51% reach of 58% net reach of
adults who stayed in
these travelers these travelers
a hotel/motel while
on leisure travel in the
past 12 months
Source: Scarborough 2010, Release 1
2
2011 Ad Rates
Sample Sizes
1/2 Inch
3/4 Inch
Sunday/Friday Combination Rates*
(for 6x or 8x combinations only)
6x = Consecutive combinations of Sundays and Fridays which total six (6) ad insertions
8x = Consecutive combinations of Sundays and Fridays which total eight (8) ad insertions
1 Inch
3/8 inch 6x 3 Sundays at $66.92 each & 3 Fridays at $52.72 each = $358.92
8x 4 Sundays at $63.44 each & 4 Fridays at $50.45 each = $455.56
6x 3 Sundays at $133.82 each & 3 Fridays at $105.44 each = $717.78
1/2 inch
8x 4 Sundays at $126.88 each & 4 Fridays at $100.89 each = $911.08
6x 3 Sundays at $200.73 each & 3 Fridays at $158.16 each = $1076.67
3/4 inch
8x 4 Sundays at $190.31 each & 4 Fridays at $151.34 each = $1366.60 1 1/2 Inches
6x 3 Sundays at $267.64 each & 3 Fridays at $210.88 each = $1435.56
1 inch
8x 4 Sundays at $253.75 each & 4 Fridays at $201.78 each = $1822.12
*Rates are 15% agency commissionable. Other ad sizes available — up to 4 inches. Ask your Washington Post Account Manager for rates.
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