The Script and Manual are NOT for resale!
Published by SplitTestKing.com © 2006 All Rights Reserved
No Liability: No component part of this software/script may be distributed individually,
disassembled, copied, or reverse engineered.
No formal product support is provided. In no event will the programmer of this product, or
any distributors, be liable to any party for any direct, indirect, punitive, special, incidental,
or other consequential damages arising directly or indirectly from the use of this product.
This product is provided "as is" and without warranties. Use of this product constitutes
acceptance of the "No Liability" policy. If you do not agree with this policy, you are not
permitted to use this product.
Applicable law may not allow the limitation or exclusion of liability or incidental or
consequential damages, so the above limitation or exclusion may not apply to you. The
liability for damages, regardless of the form of the action, shall not exceed the fee paid for
the product.
Warranties: There are no warranties express or implied and specifically no warranties
regarding fitness for specific purpose or warranty of merchantability of this product.
IMPORTANT:
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Installation Instructions for Split Test King:
While this is a powerful script installing it is very straightforward, please
familiarise yourself with these instructions before you start . . .
Step #1
First, unzip all the files into a folder onto your computer.
Step #2
FTP into your web server and upload the stk folder into your cgi-bin
Note: When upload the folder (Use ASCII Mode)
Step #3
Open the stk folder and you will see a folder called "data".
Set the permissions on this folder to 777.
Step #4
Open the "data" folder and you will see 3 more folders called
hits
html
sales
Set the permissions on these folders to 777.
Step #5
Go back to the main stk folder and set the permissions on all of the .cgi files
to 755 except for config.cgi, set the permissions on this file to 777.
Step #6
Finally upload the logo.jpg and invisible.gif files to your web site's "image"
directory (not inside the cgi-bin)
Now the scripts are installed.
Okay with that done you now need to configure the script . . .
Step #7
Open up the config.cgi file to edit it.
Each line is separated by a pipe (|).
You will only edit what is after the pipe, do not edit anything before it for
each line.
Step #7a
The first line is your admin password.
Edit "password" to whatever you want.
Step #7b
The next line is your path (not URL) to the data directory that you created.
Do not put a forward slash on the end of this.
If you do not know the ‘path’, ask your tech support or refer to the note
below:
For an explanation about 'Paths' refer to the end of this installation manual -
It is important you do this right so make sure you understand the difference
between path and url....
Step #7c
The next line is the path (not URL) to the invisible.gif image that you
uploaded to your image directory.
Step #7d
The next line is the URL to the logo.jpg image file.
Step #7e
Finally, this next line is the full URL to the sale.cgi file.
When you've finished editing the config.cgi file set permissions to 777.
Split Test King Is Now Fully Installed!
Using Split Test King:
Type the URL of the admin.cgi file into your browser.
http://www.yourdomain.com/cgi-bin/stk/admin.cgi
(Where 'yourdomain' is actually your domain name.)
When the page loads, enter the password that you set in the config.cgi file.
From The Admin Interface:
To get started click on the "New Campaign" button . . .
This is where you will add new split testing campaigns and where you can
split test as many different sales letters as you want.
The "Campaign Name" is what your split testing campaign will be called.
It is recommended that you use only letters and/or numbers here.
(No special characters of any sort.)
Example if the sales letter you are going to test for this campaign has the
domain name of newsoftware.com, you could just enter "newsoftware"
Next, enter a description of what this campaign is about.
Example: "Testing different headlines for newsoftware.com"
For the next 5 fields, (HTML for Page #1, #2, #3, #4, #5) enter the FULL
HTML of the page that you want to test.
(Each HTML page will have one thing different about them - In our example
this would be the headlines.)
So, the first HTML page you enter in the first field will have headline 1 the
second field will be the same page with a different headline, the third will be
yet another headline, etc..
Enter the full HTML pages into each box.
The script will rotate through these pages when visitors arrive at your site.
After a campaign is created, all that is left is to put an image tag on your after
order page (thank you for ordering page)
This allows the script to track which test is producing the most orders for you.
To do this, go to the main menu in the admin.cgi script and click "View" for
the campaign you just created.
Next, scroll to the bottom to find the 'image tag' to add to your thankyou
page for that campaign.
Your script is installed, set up and ready to roll ☺
Now all you have to do is Send all of your traffic to the
x.cgi?campaignname
So if the campaign you created was called "newsoftware" then you would
send your traffic to:
http://www.yourdomain.com/cgi-bin/stk/x.cgi?newsoftware
You can also rename the x.cgi file to anything you want, and/or use any
kind of redirect method you want to send visitors to that page.
When people visit that page, they will get whatever HTML page is next in the
rotation.
The software will also log their IP address so if they revisit your page, they
will see the same page that they saw the first time.
(This is an important feature, especially if you’re testing things like the prices)
If they order, the sale.cgi script that is linked to through an image tag on
your thank-you page will read which HTML page they were at before ordering
and display that information for you to see which test is the most successful.
IMPORTANT!!!!
The 'PATH' is not the same as the URL - Here's an explanation: "full server
path" or 'path' or 'absolute path' refer to where your file is in relation to the
server your file is sitting on. This will almost always include directories that
are *NOT* web accessible.
Basically it STARTS with the very root of your server and works down the
folder/hierarchy from there.
USUALLY it will start something like this:
home/htmldocs/. . . . . /publichtml/
The problem is that many servers are set up differently... So depending on
who you host with, what type of server it is, how it's organized - there could
be huge variations.
If you do not know the correct path or have entered it incorrectly you may
receive the following error message when trying to create a new campaign:
Could not open questions.txt file (No such file or directory)
Get your web host to confirm the path for you or alternatively find it out for
yourself:
I've included within this package a small php file (it's in the info.zip folder) –
Unzip it and ftp it to the public_html folder on your server and then call it
by typing in http://www.yourdomainname.com/info.php
(where yourdomainname is your actual domain)
You then should see everything -
Scroll down till you get to section titled 'Environment' and you can see the
first line here says 'Document_ROOT'
That should be the path on your server
re-edit config.cgi to reflect it then FTP in ASCII mode & chmod 777
Other Potential Problems: If you receive an 'Internal Server Error' when
calling the script for the first time it's more than likely that you did not upload
the cgi scripts in ASCII mode. Delete them and reinstall using FTP in ASCII
and this will generally rectify this error