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					Embassy of the Kingdom of Morocco
       Washington, DC




                  Business opportunities
                       In Morocco


Mourad Layachi
 Morocco : a platform in the crossroads of
                continents

The Eastern Coast,                    Just In Time delivery
less than 6 days far                        to Europe




                         Morocco : Gateway to Arabian –
                           Mediterranean Countries
                        achievements
               • New cycle of growth since 1998 (5% average between
               2001 and 2006)
               • Control of budgetary deficit (3% of the gross national
               product (PIB)).
    macro-     • Active balance payment (2,9 pt of GDP (PIB) between
 économique    2001 and2006)
               • Inflation control (1,7%)
               • Treasury’s debt fall back (57% in 2006)
               • Assessment of the gross investment rate : 31,6% of GDP
               (PIB) IN 2006

                • Unemployment rate decrease (9,7% in 2006)
                •Improvment of schooling rate, particularly of girls in rural
Promotion of    areas     (from   62,1%      in     2000      to      88,7%
   Human         in 2006)
developement
                • Reinforcement of social protection (from 17% to 34%
                 of the population)
                • Promotion of social housing (100.000 per year).
             What is the FTA

   Tariffs eliminated on 95 % of industrial
    and consumer goods
   Goods and services
   Trade but also investments
                 Benefits for US companies?


   Tariff elimination. Tariffs on 95 percent of two-way trade
    in industrial and consumer goods will be eliminated
    immediately.
   Services sector openings. Most U.S. service providers,
    including banks and insurance companies, are to be
    treated equally with Moroccan companies.
   Gradual agricultural access.
   Stronger protection for intellectual property rights,
    copyrights, patents, and trademarks. More effective
    enforcement of intellectual property rights.
   Customs cooperation. U.S. companies can expect faster
    customs processing for their goods.
   High level of legal protection for investments
Major Moroccan Exports to the US (in USD)

                                                                                             2005                      2006              2007
Food, Drink and Tobacco                                                                       75 963 467           48 121 067           42 265 867
Energy/Petrolium products                                                                     21 213 067                  -             11 082 133
Raw animal and plant products                                                                 28 813 067           19 661 600           13 374 400
Raw Mineral Products                                                                         120 942 800          122 905 200          140 485 333
Semi-Products                                                                                 34 562 267           24 027 867           91 241 600
Finished Products for Consumption                                                             52 365 067           68 901 600           57 109 467
                                                                                                     -                    -                    -
                               TOTAL GENERAL                                                 337 980 400          300 500 667          378 331 067



                                Major Moroccan Exports to the US (2005-2007)

                        160 000 000
                        140 000 000
        Values in USD




                        120 000 000
                        100 000 000                                                                                                             2005
                         80 000 000                                                                                                             2006
                         60 000 000                                                                                                             2007
                         40 000 000
                         20 000 000
                                -
                                                                                             Raw Mineral
                                                        Energy/Petrolium
                                      Food, Drink and




                                                                           Raw animal and




                                                                                                           Semi-Products




                                                                                                                              Consumption
                                                                                                                              Products for
                                                                            plant products




                                                                                              Products




                                                                                                                                Finished
                                         Tobacco




                                                           products
Major Moroccan Imports from the US(2005-2007)
(Value in USD)
                                                                                           2005                  2006                  2007

Food, Drink, and Tobacco                                                                  172   069
                                                                                                  867           339    000
                                                                                                                      464              773    133
                                                                                                                                               376
Energy, Petrolium products, lubricants etc                                                 57   224
                                                                                                  000            71    200
                                                                                                                      887              285    400
                                                                                                                                               986
Animal and plant products                                                                  85   893
                                                                                                  733           122    533
                                                                                                                      088              252    867
                                                                                                                                               875
Semi-products                                                                              75   670
                                                                                                  133            97    200
                                                                                                                      185              162    667
                                                                                                                                               958
Finished products for industrial equipment                                                352   564
                                                                                                  000           519    800
                                                                                                                      364              512    067
                                                                                                                                               029
Finished products for consumption                                                          63   858
                                                                                                  400            91    200
                                                                                                                      829               94    467
                                                                                                                                               747
                                                                                                  -                    -                      -
                                         TOTAL                                            813 811 600        1 265 613 733          2 098 661 333



                                                     Major Moroccan Imports from the US
                                                                (2005-2007)


                     900 000 000


                     800 000 000


                     700 000 000
      Value in USD




                     600 000 000


                     500 000 000
                                                                                                                                                     2005
                                                                                                                                                     2006
                     400 000 000
                                                                                                                                                     2007
                     300 000 000


                     200 000 000


                     100 000 000


                            -
                                   Food, Drink, and Energy, Petrolium Animal and plant   Semi-products   Finished products Finished products
                                      Tobacco           products,        products                           for industrial  for consumption
                                                      lubricants etc                                         equipment

                                                                Major Import Categories
Opportunities: An industrial and voluntarist
strategy

                    THE “ EMERGENCE” PROGRAM

  A shared vision for the industrial sector by 2010, based upon :

          Promotion of new trades and growth performances
          Competitive modernization of the existing industrial capacities



  Objectives by 2015:

          A continued growth of the GDP of more than 1,6% over the
         next 10 years
          Creation of around 440,000 new direct and indirect jobs
          A drop of 50% of the trade deficit
     Emergence Program/Sectors




                  Offshoring

 Plan Azure                    Agro-industry



                 Emergence
                  Program             Industrial
Crafts
                                     outsourcing



         Sea products
                          Textiles
          processing
          Offshoring and Information Technologies

    Development of the Moroccan Global Know-how

                    • 3 branches(banking and insurance )
                    • 6 functional branches (customer services, accounting
• Target branches     & finance, human resources)
                    • 3 IT branches : application and infrastructure management,
                    Help desk


                    1- Francophone countries:
                         • France
• Target markets         • Belgium
                         • Switzerland
                    2- Spain



Example : DELL in Casablanca
      Opportunities : Emergence program


                                                                                   Tangier
                                                                                Tangier
                                                                                Gharb
                                                                              Rabat
                                                                        Nouacer
                        Offshoring zones and IT                        Casablanca
    Offshoring                                                                          Meknes

                                   • CasaShore
                                   • Rabat Technopolis
(de-localization of                                                  Agadir
                                   • TangierShore
administrative and
data- processing
                                                          Laayoune
services)

                                                         Dakhla


     Ex. Rabat Technopolis: EDS,LOGICA,CEGEDIM
     (more than 20 IT leader of outsourcing are also interesting


      Next: Fez shore, Ifrane, Oujda and Marrakech
                              Automotive equipments


      PORTUGAL                                                                                            FRANCE
                            Production                                                                                     Production
                       (thousand of vehicles)                                                                         (thousand of vehicles)
        Number of                                                                                        Number of
        main sites                   2004                                                                main sites                  2004
                                                                                                               5                         1 800
              1                           110
                                                                                                               5                         1 288

              1                           69                                                                   1                         184
                                                                                                               1                         169
              1                           53
                                                                                                               1                         127
                                                                                                               13                        3 568
              3                           232



              3 days         Vigo
                             (PSA)
                                                     Palencia
                                                (Nissan – Renault)
                                                                                                            SPAIN
              2 days                                                      Pampelune                                        Production
                                                              Vitoria     (VW)                           Number of    (thousand of vehicles)
                            Mangualde                        (Daimler)                                   main sites             2004
                                              Valladolid
                              (PSA)            (Fiat &                                                     3                       680
Azambuja (GM – Isuzu)                                     Saragosse                      Barcelona
                                           Nissan-Renault) (GM)                       (Nissan-Renault)     3                       661
             Setubal                                                         Martorell                     2                       633
          (Ford – VW)                                                        (VW)                          1                       459
                                                                         Valence                           1                       385
                                                                         (Ford)                            1                        68
                                                      Villaverde
                                          Linares       (PSA)                                              1                        28
                                          (Suzuki)                                                         1                        22
         Tangier                                                                                          13                     2 936
         (Morocco)
                              Gibraltar
        Automotive equipments

   Foreign investors have injected over 1 billions $ into
    Morocco’s automobile sector in the past five years
   The Following automotive parts manufacturers that have
    already invested in Morocco:
    Dephi(USA), methode electronic(USA), Polydesign(USA),
    LearAutomotive(USA),,Matra/Pinifarina,OMR(Italy),
    Renaut-
    PSA(France),Valeo(France),Sumitomo(japan),Yazaki(Jap
    an),Sunviauto(Portugal),Treco(Portugal),
                      Aeronautics


 AN EMERGENT POLE

 In 1999, only 2 companies working in this sector
 In 2005, the sector reached a turnover of 120 million
US$ : 3000 jobs, some 30 companies already established
and a dozen on process
- EADS             - BOEING           - SAFRAN
 Objectives by 2015 :
      - 500 million US$ of exports
      - 15,000 jobs
                          Industrial Partnership




                                                      Created in 2001
                                               Joint Venture between RAM &
   Created in 2005
                                               Boeing, and Labinal (Snecma)
 Joint Venture between
RAM & Alteon, a Boeing
wholly owned subsidiary
MAQUILADORAS MEDITERRANEE 1/2

 UN CONCEPT DE ZONE FRANCHE PARTICULIÈREMENT ADAPTÉ
 POUR LA SOUS-TRAITANCE EN ZONE FRONTALIÈRE
                                                                                                        PIB/hab* – 2003 USD

           Mexique / US             Shenzhen / Hong-Kong                 Corée du Nord / Sud           Maroc / UE ?



           35 679
                                        Chine continentale
                                                             1 058                             785
      US
                                                                              Corée du Nord
            X6
                                                    Shenzhen 25
                                                           X                     Pyongyang X 16
                                                                                                               27 700
    Mexique
          5 725                                                                       Séoul
                                                             26 678
                                                                                                               X 18
                                                                                   Corée du Sud
                                                     Hong Kong

                                                                                              12 282           1 500



  Maquiladoras :                   Shenzhen Special                   Kaesong "Industrial
  • 850 000 emplois créés en 10    Economic Zone :                    Complex" :
    ans                            • Plus de 1,5 Mio d’emplois        • Objectifs 2012 : 700 000
    (1992-2002)                      créés en 20 ans                    emplois créés / 4 000
  • ~80 Mds USD d'export en        • 30 Mds USD d’exportation           entreprises
    2002                             en 2003                          • Projet initié en 1998,
  • Décollage : adhésion à         • Décollage : ouverture en           construction lancée en
    l'ALENA en 1994                  1980                               2003


    * Année de référence pour calcul du PIB/hab : 2000
         Opportunities : Emergence program


                                                                                               Tangier
                                                                                            Tangier
                                                                                            Gharb
                                                                                          Rabat
                                                                                    Nouacer
                                                                                   Casablanca
       Mediterranean               Mediterranean Maquilladoras                                      Meknes
       Maquiladoras
                                              •Tangier Automotive
                                              City                               Agadir

        Electro   Others                      • Tangier Electronic
Cars                                          City
        -nics     ( aeronautics)
                                              • Nouacer Aeronautic    Laayoune
                                              Zone


                                                                     Dakhla
      Opportunities : A structuring space


Important Projects                        15 Billion US$
  Tap Water (2004-2008)                  2.36 Billion US$

  Electric Energy (2004-2007)            1.9 Billion US$

  Bouregreg Valley                       1.8 Billion US$

  Highways : 900 km in 2009              1.8 Billion US$

  Tangier – Med Harbor (2004-2007)       2 Billion US$

  Mediterranean Bypass 427 km in 2009    0.6 Billion US$

  Industrial zones 4,000 acres in 2008   0.6 Billion US$

  Railways (2005-2009)                   1.8 Billion US$

  Airports (2004-2008)                   0.35 Billion US$
A harmonious and integrated
       development
                                     Emergence : a strategy
     Azur Plan : the tourism       targeting exporting sectors
    pillar – 10 million tourists           ( 7 sectors)




Human resources development              Reinforcement of
and citizen proximity (INDH)       infrastructure / liberalization

				
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