Air Combat Command
Fiscal Year 2011
FY11 ACC Energy Awareness Campaign Plan
1. Campaign Goals and Objectives: The theme for the Air Force FY11 Energy Awareness
Campaign is A New Culture: Energy as an Operations Enabler. This theme is intended to
highlight the importance to our overall mission to Fly, Fight and Win, and it supports our
energy strategy to Reduce Demand, Increase Supply, and Change our Culture. Over the
past year, we have made solid progress towards our strategic energy goals as a result of
your hard work. We must instill energy efficiency and conservation within our installation
and aviation communities as part of our daily life and work, and “Make Energy a
Consideration in All We Do”. In his comments on energy security at Andrews AFB on 31
Mar 2010, President Barrack Obama said “Our military leaders recognize the security
imperative of increasing the use of alternative fuels, decreasing energy use, reducing our
reliance on imported oil, and making ourselves more energy efficient.”
1.1. Our specific goals for the awareness campaign are:
1.1.1. ”Power of One” -- Kick off our new energy awareness multi-media campaign
known as the Power of One. This alludes to each individual’s ability to effect
significant energy savings when leveraged across all 146,000 people in ACC. Our
tagline question is…”What’s your Super Power?”…empowering individuals to know
that their ideas and what they do for energy conservation can make a difference. On
14 Sep 2010, AF Chief of Staff Gen. Norton Schwartz said “History is replete with
examples of the most brilliant creativity and inventiveness flourishing during lean
times.” We invite Airmen to view energy-related information at www.acc.af.mil , and
postings at www.facebook.com/acconfb . These sites will be used to cross-pollinate
creative and inventive grass roots “Super Power” ideas. As Gen. Schwartz also said
“Fortunately, y’all, thinking is free!”
1.1.2. “PV for PA” -- Provide solar power for base entry electronic marquees to
promote energy awareness and invigorate interest in renewable energy. We are
providing each base a 2.5 KW photovoltaic (PV) kit to power existing public affairs (PA)
electronic marquee boards. We will use them to display energy awareness messages
for the base populous to see often, and reinforce ACC’s commitment to energy
conservation. We have standard messages you can use during October Energy
Awareness Month, and throughout the year, and you are encouraged to develop your
1.2. Our top objectives for the next year are:
1.2.1. Promote the ACC “Power of One” Energy Awareness Campaign through media
sources including the ACC webpage and Armed Forces Network videos, and through
social networking sources such as Facebook.
1.2.2. Maintain the high level of awareness that energy is a national asset and needs
to be managed effectively to train our combat airman. Continue to ensure energy
policies are used in all aspects of flight operations, from mission planning to mission
execution, including the use of training simulation.
1.2.3. Procure energy efficient products and vehicles, and increase the number of
flexible fuel systems.
1.2.4. Construct the $63.2M worth of facility energy projects awarded in FY10.
Aggressively advocate for additional FY11 and FY12 facility energy project funding
from Air Staff. Actively pursue renewable/alternative energy sources for installations
where it is economically feasible. Focus on facility energy audits and building retro-
commissioning to reduce the energy demand of our built environment.
1.2.5. Provide energy awareness training to all Airmen, both uniformed and civilian.
2. Implementing Team
2.1. Energy Management Steering Group (EMSG): The HQ ACC EMSG is chaired by ACC/CV
with senior members from all A-staff Directorates being voting members. The EMSG meets
quarterly, twice annually in association with the Environment, Safety, and Occupational
Health (ESOH) Council, and twice in EMSG Working Groups. Each installation will hold
effective EMSG governance meetings, chaired by the Wing Vice-Commander, to conduct the
business of base-wide energy management.
2.2. The HQ ACC Campaign Team points of contact are:
2.2.1. Aviation Operations - ACC/A3TB, Mr. Dean Gould, DSN 574-3054
2.2.2. Ground Vehicles/Equipment - ACC/A4RE, SMSgt Michael Ritz, DSN 574-8516
2.2.3. Facilities and Infrastructure - ACC/A7OE, Mr. William Turnbull, DSN 574-3056
2.2.4. Public Affairs - ACC/A7-PA, Mr. Roger Williams, DSN 574-9318
2.2.5. Public Affairs - ACC/PAI, Ms. Michelle Clougher, DSN 574-5936
3. Energy Awareness Month Activities/Program of Events: Installations will accomplish
specific activities in their program of events to enhance involvement of the base populous in
energy awareness. Some examples of these are as follows:
3.1. Aviation Operations Energy Initiatives
126.96.36.199. Quarterly review Special Interest Items (SIIs) concerning aviation fuel
efficiency and issue guidance to further hone aircrew member’s fuel efficiency
188.8.131.52. Continue efforts to integrate fuel efficiency lessons into MDS
instructions as they are rewritten.
184.108.40.206. Review annual ACC/A3TB fuel efficiency message and update
guidance as necessary.
220.127.116.11. Encourage airman to review Air Mobility Command Pamphlet 11-3
which provides additional guidance on fuel efficiency measures.
18.104.22.168. Encourage units to consider additional methods to increase training
and fuel efficiency and to identify best practices for dissemination to the wider
Combat Air Force.
3.1.2. Long-Term: Implement Headquarters Air Force Flight Standards Agency (HQ
AFFSA) “Fuel Efficiency Guidance” message, ACC/A3TV’s Fuel Optimization and
Conservation Special Interest Item (SII), and ACC/A3TB’s fuel conservation messages
in relation to flying hour programs (FHP) and training hours:
22.214.171.124. Emphasize accurate mission planning that accounts for required ramp
and recovery fuel.
126.96.36.199. Emphasize optimized flight plans and routing to include accounting
for distances, climb/descent profiles, and power settings.
188.8.131.52. Use ground power units when practical.
184.108.40.206. Establish and implement local engines start time standards.
220.127.116.11. Minimize aircraft weight through not only optimized fuel loads but
also reduction of non-mission-essential equipment.
18.104.22.168.1. Since Air Force fuel requirements outlined in AFI 11-202
V3 and MAJCOM directives provide an adequate safety margin,
adding fuel beyond what is needed to conduct the mission is not
22.214.171.124.2. Higher power settings required to carry the excess fuel
increase the overall fuel consumption rates and have a detrimental
effect on both aircraft range and performance.
126.96.36.199. Establish communication and flight following procedures to ensure
timely notification of mission changes or cancellations to avoid unnecessary or
unproductive flight time.
188.8.131.52. Maintain an aft Center-of-Gravity (CG) configuration.
184.108.40.206. By loading and managing fuel/cargo in a manner that maintains or
shifts the aircraft to a more aft CG, the aerodynamic principle referred to as
“tail loading” decreases which leads to a reduction in lift requirements at any
given airspeed. Due to less lift being needed, induced drag also decreases and
a lower power setting can be achieved, thereby reducing fuel consumption.
220.127.116.11. Consider using a block altitude and flying a mach hold cruise climb
18.104.22.168. Fly an optimized descent profile.
22.214.171.124. Since fuel consumption increases at lower altitudes, initiate an
enroute descent at a point that uses minimum power settings while
maneuvering the aircraft into the approach and landing environment.
126.96.36.199. Taxi on the minimum number of engines required for safe ground
188.8.131.52. Consider delaying starting all engines until prior to taking the active
runway for takeoff.
184.108.40.206. Increase training conducted in simulators.
220.127.116.11. Plan long distance missions at long range cruise.
18.104.22.168. FHPs are under close scrutiny. Units must justify every hour flown,
and therefore need to make every hour count.
22.214.171.124. Units must build their flight schedules based on mission
requirements; however, when training objectives for a specific mission are
accomplished, aircrew must end the sortie and land.
126.96.36.199. When transiting to and from training areas, aircrew must fly optimal
altitudes and airspeeds that contribute to fuel efficiencies.
188.8.131.52. Flying hours are a scarce commodity and are continuously under close
scrutiny. As the CAF must justify every hour we fly, it is important to make
every hour count. Disciplined planning and execution to accomplish specific
mission tasks meeting required operational or training objectives is key.
Commanders must emphasize that "every drop" of fuel should count towards
training and experiencing of the warfighter, and create a culture that looks for
the most efficient way to achieve those objectives.
3.1.3. Several AFI 11-MDS volumes dictate fuel efficient practices which are both
taught during instructional sorties and graded during periodic aircrew evaluations.
These include, but are not limited to:
184.108.40.206. Mission Planning / Weight and Balance / Takeoff and Landing Data
220.127.116.11. Preflight / Aircraft Run-Up
18.104.22.168. Situational Awareness
22.214.171.124. Fuel Planning
126.96.36.199. Fuel Management/Range Control
3.1.4. Air Force pilots attend an annual IRC to review current “hot topic” aviation
events, refresh knowledge of instrument flight restrictions/capabilities, and practice
procedures necessary for efficient flight operations throughout both U.S. and
International airspace. Among the multitude of topics covered during this six hour
course, calculations required for appropriate takeoff, cruise, and descent are
reviewed. This review also includes discussions on required fuel reserves in varying
3.2. Ground Vehicles and Equipment Energy Initiatives: It is every unit's responsibility to
minimize fuels usage to comply with Exec orders/AFI 23-302. Additionally, all units
should maximize use of alternative fuels when available per AFI 23-302.
3.3. Facility and Infrastructure Energy Initiatives, Activities and Events
3.3.1. “Power of One” Campaign - Promote this ACC-unique media campaign, as
3.3.2. Displays - Hang energy awareness month banner at base entry gates,
storyboards and other displays at Base Exchanges, posters in key areas basewide,
electric and gas utility brochures, distribute energy-themed promotional items such as
stress balls, pens, bookmarks, etc., and targeted posters such as "Wanted - dead or
alive" for inefficient incandescent, T12 fluorescent, and high pressure sodium high bay
3.3.3. Activities - Energy exhibits and speeches at youth center on energy awareness,
energy conservation talks at local schools, Compact Fluorescent Bulb outreach in base
housing, solar hot dog cooker for teens, promote University of Arizona solar race car,
demonstrate and handout occupancy sensor controlled smart power strips, tee shirt
give-aways, and intra-Squadron or Flight competition for “Best of Show” in energy
3.3.4. Training – Provide Facility Manger training for individual building campaigns,
distribute Federal Energy Management Program (FEMP) materials, and distribute
“POWER KIT” from Energy Efficiency and Renewable Energy (EERE).
3.4. Culture Change Initiatives
3.4.1. Leadership Messages
3.4.2. Continue use of quarterly Energy Management Steering Group (EMSG)
meetings to coordinate all energy matters within the Wing.
3.4.3. Develop and implement an Energy Awareness Program that includes publishing
an “Energy Proclamation” referencing policy, publishing energy conservation goals and
techniques, and relating energy conservation to operational readiness. Create,
implement, and sustain a healthy energy conservation awareness program.
3.4.4. Comply with the Air Force Infrastructure Energy Plan to minimize overall
energy costs and consumption by establishing installation policies to promote energy
conservation and cost control and enforcing an energy conservation culture. Comply
with the ACC goal to reduce utility costs by 2% annually, and Federal mandates to
reduce energy consumption 3% and water consumption 2% annually. Incorporate
sustainable design practices into construction and renovation projects achieving Air
Force sustainable goals for Leadership in Energy and Environmental Design (LEED).
3.4.5. Special Interest Items (SII) on Fuel Optimization/Conservation -- Stress to all
ACC aviation wings the importance of fuel efficiencies and how they will mesh with
training requirements. Implement measures to standardize fuel savings initiatives
such as weight reductions, routing optimizations, optimized use of simulators, limited
afterburner use, and minimal engine-use taxi operations.
3.5. Training and Education
3.5.1. Stress energy conservation in aviation operations, vehicles, fuels, and facilities
during Commander’s Call briefings.
3.5.2. Teach and test fuel efficiency management during periodic Instrument
Refresher Course (IRC) training.
3.5.3. Grade knowledge of AFI 11-MDS fuel efficient practices during periodic aircrew
3.5.4. Provide energy conservation and management training to Facility Managers on
a recurring basis.
3.6. Communication Efforts
3.6.1. Proclamations and Communications – Incorporate Proclamations, PC Pop Up
messages, Marquee messages, and base newspaper articles or other forms of mass
communication. See Appendix A.
3.6.2. Additional Resources:
188.8.131.52. Federal Energy Management Program (FEMP) Handbook for Federal
Energy Managers “Creating an Energy Awareness Program”.
184.108.40.206. US DOE Compact Disk “You have the Power” POWER KIT 2009
contains information on how to implement and Energy Awareness Campaign.
220.127.116.11. US DOE Energy Efficiency and Renewable Energy website
www.eere.energy.gov and www.femp.energy.gov . See Appendix B.
18.104.22.168. AF Facility Energy Center (AFFEC) “Energy Awareness Video 2009”
Compact Disk, and their newest video “2015 Air Force Energy Goals”
4. Strategic Communications Plan to enhance culture change
4.1. Installations will establish means to best communicate expectations for energy
conservation in aviation operations, fuels, vehicles, and facilities to assure the base
populous is informed. Some examples of these are as follows:
4.2. The overarching key theme of the FY11 Energy Awareness Campaign Plan is A New
Culture: Energy as an Operations Enabler. This theme supports the Air Force energy
strategy to Reduce Demand, Increase Supply, and Change our Culture, and the motto to
Make Energy a Consideration in All We Do. See Appendix C
4.3. Promote the ACC “Power of One” Energy Awareness Campaign through media sources
including the ACC webpage and Armed Forces Network videos, and through social
networking sources such as Facebook.
4.3.1. Useful media outlets/opportunities, distribution channels, and
4.3.2. Promote Energy Awareness Month during Wing stand-ups & Commander’s
4.3.3. Base electronic marquees to display conservation messages
4.3.4. Workstation pop-up messages via Base Comm or Emergency Operations
4.3.5. Hang Energy Awareness banner at main gates
4.3.6. Publish articles in base newspaper and webpages
4.3.7. Show Energy Tip trailers on Commander’s Access Channel
4.3.8. Distribute mass email energy tips via base “Roll Call” (PA mass email
4.3.9. Post messages on dormitory electronic bulletin boards
5. Measuring, Reporting and Rewarding Success
5.1. Mechanisms used to track and provide feedback on the success of implementing the
energy awareness campaign plan, as well as recognizing personnel accomplishments include
5.2. Energy Awareness Month - Monitor the number of hits and posts on Facebook and the
5.3. FY11 Campaign Execution -
5.3.1. Track aviation and vehicle fuel consumption, and facility energy consumption
in accordance with applicable Federal mandates, such as the Energy Policy Act of
2005, Energy Independence and Security Act of 2007, and Executive Orders 13423 and
5.3.2. Upcoming AFSO 21 event will determine viable metric for aviation fuels
5.3.3. Using activities, Wings, and HQ will monitor fuel consumption to determine
effectiveness of the program.
5.3.4. Track installation facility energy use monthly through the Defense Energy
Utility Reporting System (DEURS) and the Air Force Energy Reporting System (AFERS).
5.3.5. Report success through established Base-to-Command briefings.
5.3.6. Publish Annual Energy Management Report to Congress outlining fiscal year
efforts and accomplishments in facility energy conservation.
5.3.7. Recognize personal and organizational accomplishments in facility energy.
5.3.8. Air Force Energy Conservation Awards (individual and group).
5.3.9. Federal Energy Management Program Energy & Water Efficiency Awards.
5.3.10. Facility Energy Award Program provides $1M to split among bases that exceed
energy efficiency goals for new energy initiatives.
Sample Wing Energy Proclamation
Sample PC Pop-up and Base Marquee
Dept. Of Energy – Campaign Materials
Themes and Messages
We must promote A New Culture: Energy as an Operations Enabler
The Air Force energy strategy supports the goals of our President and the Department of
Defense to establish greater energy independence for our nation through conservation and
exploration of alternative energy sources
The Air Force aims to continue to be a good steward of the global environment by promoting
clean and green energy initiatives
The Air Force Energy Vision: Make Energy a Consideration in All We Do
Increasing Energy Efficiency is one of the five desired effects of Air Force Smart Operations
for the 21st Century
Wherever we are, whatever processes we use daily, we should stop and ask the question,
“How does redesigning my processes contribute to energy efficiency?”
The Air Force Energy Strategy is to Reduce Demand, Increase Supply, and Change our
Reduce Demand: Increase energy efficiency through conservation and decreased usage, and
increase individual awareness of the need to reduce our energy consumption
Increase Supply: Research, test and certify new technologies, including renewable,
alternative and traditional energy sources, to assist in creating new domestic sources of supply
Culture Change: Create a culture where all Airmen make energy a consideration in
everything they do, every day
Innovative Air Force Energy initiatives begin and end with our bright, talented, and motivated
military and civilian workforce
You can make a difference by identifying innovative ways to conserve energy, and then
taking action, to reduce our Air Force energy demands
Example: From acquisitions to training to operations your Air Force needs you to make
energy a consideration in everything you do
Example Actions: Suggesting a rapid improvement event to reduce fuel consumption,
submit a Commander’s hotline suggestion, take advantage of all creditable simulator
training events, etc.
Your efforts to conserve energy, both personally and within your organization ultimately help
stretch our current Air Force budget
Example: Currently, for every one dollar increase in the cost of a barrel of aviation fuel
your Air Force must find $60 million dollars to pay our fuel bill(
Example Actions: Consistently turning off lights/monitors, drive at slower speeds, plan
efficient routes, load only the necessary amount of fuel, etc.)
Working together to improve the energy efficiency of our aircraft, equipment, vehicles and
infrastructure ultimately improves our combat capability
Example: With less onboard weight, unneeded fuel and equipment, our aircraft have
increased range and payload
AF Energy Awareness Month