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					Air Combat Command

 Energy Awareness
 Energy Awareness
   Campaign Plan
  Campaign Plan

     Fiscal Year 2011
                     FY11 ACC Energy Awareness Campaign Plan

1. Campaign Goals and Objectives: The theme for the Air Force FY11 Energy Awareness
   Campaign is A New Culture: Energy as an Operations Enabler. This theme is intended to
   highlight the importance to our overall mission to Fly, Fight and Win, and it supports our
   energy strategy to Reduce Demand, Increase Supply, and Change our Culture. Over the
   past year, we have made solid progress towards our strategic energy goals as a result of
   your hard work. We must instill energy efficiency and conservation within our installation
   and aviation communities as part of our daily life and work, and “Make Energy a
   Consideration in All We Do”. In his comments on energy security at Andrews AFB on 31
   Mar 2010, President Barrack Obama said “Our military leaders recognize the security
   imperative of increasing the use of alternative fuels, decreasing energy use, reducing our
   reliance on imported oil, and making ourselves more energy efficient.”

   1.1. Our specific goals for the awareness campaign are:

         1.1.1. ”Power of One” -- Kick off our new energy awareness multi-media campaign
         known as the Power of One. This alludes to each individual’s ability to effect
         significant energy savings when leveraged across all 146,000 people in ACC. Our
         tagline question is…”What’s your Super Power?”…empowering individuals to know
         that their ideas and what they do for energy conservation can make a difference. On
         14 Sep 2010, AF Chief of Staff Gen. Norton Schwartz said “History is replete with
         examples of the most brilliant creativity and inventiveness flourishing during lean
         times.” We invite Airmen to view energy-related information at , and
         postings at . These sites will be used to cross-pollinate
         creative and inventive grass roots “Super Power” ideas. As Gen. Schwartz also said
         “Fortunately, y’all, thinking is free!”
        1.1.2. “PV for PA” -- Provide solar power for base entry electronic marquees to
        promote energy awareness and invigorate interest in renewable energy. We are
        providing each base a 2.5 KW photovoltaic (PV) kit to power existing public affairs (PA)
        electronic marquee boards. We will use them to display energy awareness messages
        for the base populous to see often, and reinforce ACC’s commitment to energy
        conservation. We have standard messages you can use during October Energy
        Awareness Month, and throughout the year, and you are encouraged to develop your

   1.2. Our top objectives for the next year are:

        1.2.1. Promote the ACC “Power of One” Energy Awareness Campaign through media
        sources including the ACC webpage and Armed Forces Network videos, and through
        social networking sources such as Facebook.

        1.2.2. Maintain the high level of awareness that energy is a national asset and needs
        to be managed effectively to train our combat airman. Continue to ensure energy
        policies are used in all aspects of flight operations, from mission planning to mission
        execution, including the use of training simulation.

        1.2.3. Procure energy efficient products and vehicles, and increase the number of
        flexible fuel systems.

        1.2.4. Construct the $63.2M worth of facility energy projects awarded in FY10.
        Aggressively advocate for additional FY11 and FY12 facility energy project funding
        from Air Staff. Actively pursue renewable/alternative energy sources for installations
        where it is economically feasible. Focus on facility energy audits and building retro-
        commissioning to reduce the energy demand of our built environment.

        1.2.5. Provide energy awareness training to all Airmen, both uniformed and civilian.

2. Implementing Team

   2.1. Energy Management Steering Group (EMSG): The HQ ACC EMSG is chaired by ACC/CV
   with senior members from all A-staff Directorates being voting members. The EMSG meets
   quarterly, twice annually in association with the Environment, Safety, and Occupational
   Health (ESOH) Council, and twice in EMSG Working Groups. Each installation will hold
   effective EMSG governance meetings, chaired by the Wing Vice-Commander, to conduct the
   business of base-wide energy management.
   2.2. The HQ ACC Campaign Team points of contact are:

         2.2.1. Aviation Operations - ACC/A3TB, Mr. Dean Gould, DSN 574-3054

         2.2.2. Ground Vehicles/Equipment - ACC/A4RE, SMSgt Michael Ritz, DSN 574-8516

         2.2.3. Facilities and Infrastructure - ACC/A7OE, Mr. William Turnbull, DSN 574-3056

         2.2.4. Public Affairs - ACC/A7-PA, Mr. Roger Williams, DSN 574-9318

         2.2.5. Public Affairs - ACC/PAI, Ms. Michelle Clougher, DSN 574-5936

3. Energy Awareness Month Activities/Program of Events: Installations will accomplish
specific activities in their program of events to enhance involvement of the base populous in
energy awareness. Some examples of these are as follows:

   3.1. Aviation Operations Energy Initiatives

         3.1.1. Short-Term

       Quarterly review Special Interest Items (SIIs) concerning aviation fuel
                efficiency and issue guidance to further hone aircrew member’s fuel efficiency
       Continue efforts to integrate fuel efficiency lessons into MDS
                instructions as they are rewritten.
       Review annual ACC/A3TB fuel efficiency message and update
                guidance as necessary.
       Encourage airman to review Air Mobility Command Pamphlet 11-3
                which provides additional guidance on fuel efficiency measures.
       Encourage units to consider additional methods to increase training
                and fuel efficiency and to identify best practices for dissemination to the wider
                Combat Air Force.

         3.1.2. Long-Term: Implement Headquarters Air Force Flight Standards Agency (HQ
         AFFSA) “Fuel Efficiency Guidance” message, ACC/A3TV’s Fuel Optimization and
         Conservation Special Interest Item (SII), and ACC/A3TB’s fuel conservation messages
         in relation to flying hour programs (FHP) and training hours:

       Emphasize accurate mission planning that accounts for required ramp
                and recovery fuel.

       Emphasize optimized flight plans and routing to include accounting
                for distances, climb/descent profiles, and power settings. Use ground power units when practical. Establish and implement local engines start time standards. Minimize aircraft weight through not only optimized fuel loads but
also reduction of non-mission-essential equipment.
 Since Air Force fuel requirements outlined in AFI 11-202
         V3 and MAJCOM directives provide an adequate safety margin,
         adding fuel beyond what is needed to conduct the mission is not
 Higher power settings required to carry the excess fuel
         increase the overall fuel consumption rates and have a detrimental
         effect on both aircraft range and performance. Establish communication and flight following procedures to ensure
timely notification of mission changes or cancellations to avoid unnecessary or
unproductive flight time. Maintain an aft Center-of-Gravity (CG) configuration. By loading and managing fuel/cargo in a manner that maintains or
shifts the aircraft to a more aft CG, the aerodynamic principle referred to as
“tail loading” decreases which leads to a reduction in lift requirements at any
given airspeed. Due to less lift being needed, induced drag also decreases and
a lower power setting can be achieved, thereby reducing fuel consumption. Consider using a block altitude and flying a mach hold cruise climb
profile. Fly an optimized descent profile. Since fuel consumption increases at lower altitudes, initiate an
enroute descent at a point that uses minimum power settings while
maneuvering the aircraft into the approach and landing environment. Taxi on the minimum number of engines required for safe ground
operations. Consider delaying starting all engines until prior to taking the active
runway for takeoff. Increase training conducted in simulators. Plan long distance missions at long range cruise. FHPs are under close scrutiny. Units must justify every hour flown,
       and therefore need to make every hour count. Units must build their flight schedules based on mission
       requirements; however, when training objectives for a specific mission are
       accomplished, aircrew must end the sortie and land. When transiting to and from training areas, aircrew must fly optimal
       altitudes and airspeeds that contribute to fuel efficiencies. Flying hours are a scarce commodity and are continuously under close
       scrutiny. As the CAF must justify every hour we fly, it is important to make
       every hour count. Disciplined planning and execution to accomplish specific
       mission tasks meeting required operational or training objectives is key.
       Commanders must emphasize that "every drop" of fuel should count towards
       training and experiencing of the warfighter, and create a culture that looks for
       the most efficient way to achieve those objectives.

3.1.3. Several AFI 11-MDS volumes dictate fuel efficient practices which are both
taught during instructional sorties and graded during periodic aircrew evaluations.
These include, but are not limited to: Mission Planning / Weight and Balance / Takeoff and Landing Data
       calculations Preflight / Aircraft Run-Up Situational Awareness Fuel Planning Fuel Management/Range Control

3.1.4. Air Force pilots attend an annual IRC to review current “hot topic” aviation
events, refresh knowledge of instrument flight restrictions/capabilities, and practice
procedures necessary for efficient flight operations throughout both U.S. and
International airspace. Among the multitude of topics covered during this six hour
course, calculations required for appropriate takeoff, cruise, and descent are
       reviewed. This review also includes discussions on required fuel reserves in varying
       environmental conditions.

3.2. Ground Vehicles and Equipment Energy Initiatives: It is every unit's responsibility to
    minimize fuels usage to comply with Exec orders/AFI 23-302. Additionally, all units
    should maximize use of alternative fuels when available per AFI 23-302.

3.3. Facility and Infrastructure Energy Initiatives, Activities and Events

       3.3.1. “Power of One” Campaign - Promote this ACC-unique media campaign, as
       previously described.

       3.3.2. Displays - Hang energy awareness month banner at base entry gates,
       storyboards and other displays at Base Exchanges, posters in key areas basewide,
       electric and gas utility brochures, distribute energy-themed promotional items such as
       stress balls, pens, bookmarks, etc., and targeted posters such as "Wanted - dead or
       alive" for inefficient incandescent, T12 fluorescent, and high pressure sodium high bay

       3.3.3. Activities - Energy exhibits and speeches at youth center on energy awareness,
       energy conservation talks at local schools, Compact Fluorescent Bulb outreach in base
       housing, solar hot dog cooker for teens, promote University of Arizona solar race car,
       demonstrate and handout occupancy sensor controlled smart power strips, tee shirt
       give-aways, and intra-Squadron or Flight competition for “Best of Show” in energy

       3.3.4. Training – Provide Facility Manger training for individual building campaigns,
       distribute Federal Energy Management Program (FEMP) materials, and distribute
       “POWER KIT” from Energy Efficiency and Renewable Energy (EERE).

3.4.          Culture Change Initiatives

       3.4.1. Leadership Messages

       3.4.2. Continue use of quarterly Energy Management Steering Group (EMSG)
       meetings to coordinate all energy matters within the Wing.

       3.4.3. Develop and implement an Energy Awareness Program that includes publishing
       an “Energy Proclamation” referencing policy, publishing energy conservation goals and
       techniques, and relating energy conservation to operational readiness. Create,
       implement, and sustain a healthy energy conservation awareness program.
     3.4.4. Comply with the Air Force Infrastructure Energy Plan to minimize overall
     energy costs and consumption by establishing installation policies to promote energy
     conservation and cost control and enforcing an energy conservation culture. Comply
     with the ACC goal to reduce utility costs by 2% annually, and Federal mandates to
     reduce energy consumption 3% and water consumption 2% annually. Incorporate
     sustainable design practices into construction and renovation projects achieving Air
     Force sustainable goals for Leadership in Energy and Environmental Design (LEED).

     3.4.5. Special Interest Items (SII) on Fuel Optimization/Conservation -- Stress to all
     ACC aviation wings the importance of fuel efficiencies and how they will mesh with
     training requirements. Implement measures to standardize fuel savings initiatives
     such as weight reductions, routing optimizations, optimized use of simulators, limited
     afterburner use, and minimal engine-use taxi operations.

3.5. Training and Education

     3.5.1. Stress energy conservation in aviation operations, vehicles, fuels, and facilities
     during Commander’s Call briefings.

     3.5.2. Teach and test fuel efficiency management during periodic Instrument
     Refresher Course (IRC) training.

     3.5.3. Grade knowledge of AFI 11-MDS fuel efficient practices during periodic aircrew

     3.5.4. Provide energy conservation and management training to Facility Managers on
     a recurring basis.

3.6. Communication Efforts

     3.6.1. Proclamations and Communications – Incorporate Proclamations, PC Pop Up
     messages, Marquee messages, and base newspaper articles or other forms of mass
     communication. See Appendix A.

     3.6.2. Additional Resources:

   Federal Energy Management Program (FEMP) Handbook for Federal
            Energy Managers “Creating an Energy Awareness Program”.

   US DOE Compact Disk “You have the Power” POWER KIT 2009
            contains information on how to implement and Energy Awareness Campaign.
         US DOE Energy Efficiency and Renewable Energy website
         and . See Appendix B.

         AF Facility Energy Center (AFFEC) “Energy Awareness Video 2009”
                  Compact Disk, and their newest video “2015 Air Force Energy Goals”

4.                Strategic Communications Plan to enhance culture change

     4.1. Installations will establish means to best communicate expectations for energy
     conservation in aviation operations, fuels, vehicles, and facilities to assure the base
     populous is informed. Some examples of these are as follows:

     4.2. The overarching key theme of the FY11 Energy Awareness Campaign Plan is A New
     Culture: Energy as an Operations Enabler. This theme supports the Air Force energy
     strategy to Reduce Demand, Increase Supply, and Change our Culture, and the motto to
     Make Energy a Consideration in All We Do. See Appendix C

     4.3. Promote the ACC “Power of One” Energy Awareness Campaign through media sources
     including the ACC webpage and Armed Forces Network videos, and through social
     networking sources such as Facebook.

          4.3.1. Useful media outlets/opportunities, distribution channels, and

          4.3.2. Promote Energy Awareness Month during Wing stand-ups & Commander’s

          4.3.3. Base electronic marquees to display conservation messages

          4.3.4. Workstation pop-up messages via Base Comm or Emergency Operations

          4.3.5. Hang Energy Awareness banner at main gates

          4.3.6. Publish articles in base newspaper and webpages

          4.3.7. Show Energy Tip trailers on Commander’s Access Channel

          4.3.8. Distribute mass email energy tips via base “Roll Call” (PA mass email

          4.3.9. Post messages on dormitory electronic bulletin boards

5.                Measuring, Reporting and Rewarding Success
5.1. Mechanisms used to track and provide feedback on the success of implementing the
energy awareness campaign plan, as well as recognizing personnel accomplishments include
the following:

5.2. Energy Awareness Month - Monitor the number of hits and posts on Facebook and the
ACC Webpage

5.3. FY11 Campaign Execution -

     5.3.1. Track aviation and vehicle fuel consumption, and facility energy consumption
     in accordance with applicable Federal mandates, such as the Energy Policy Act of
     2005, Energy Independence and Security Act of 2007, and Executive Orders 13423 and

     5.3.2. Upcoming AFSO 21 event will determine viable metric for aviation fuels

     5.3.3. Using activities, Wings, and HQ will monitor fuel consumption to determine
     effectiveness of the program.

     5.3.4. Track installation facility energy use monthly through the Defense Energy
     Utility Reporting System (DEURS) and the Air Force Energy Reporting System (AFERS).

     5.3.5. Report success through established Base-to-Command briefings.

     5.3.6. Publish Annual Energy Management Report to Congress outlining fiscal year
     efforts and accomplishments in facility energy conservation.

     5.3.7. Recognize personal and organizational accomplishments in facility energy.

     5.3.8. Air Force Energy Conservation Awards (individual and group).

     5.3.9. Federal Energy Management Program Energy & Water Efficiency Awards.

     5.3.10. Facility Energy Award Program provides $1M to split among bases that exceed
     energy efficiency goals for new energy initiatives.
        Appendix A
Sample Wing Energy Proclamation
       Sample PC Pop-up and Base Marquee


                 Appendix B
   Dept. Of Energy – Campaign Materials
    Appendix C
Themes and Messages
   We must promote A New Culture: Energy as an Operations Enabler
       The Air Force energy strategy supports the goals of our President and the Department of
        Defense to establish greater energy independence for our nation through conservation and
        exploration of alternative energy sources
       The Air Force aims to continue to be a good steward of the global environment by promoting
        clean and green energy initiatives

   The Air Force Energy Vision: Make Energy a Consideration in All We Do
       Increasing Energy Efficiency is one of the five desired effects of Air Force Smart Operations
        for the 21st Century
       Wherever we are, whatever processes we use daily, we should stop and ask the question,
        “How does redesigning my processes contribute to energy efficiency?”

   The Air Force Energy Strategy is to Reduce Demand, Increase Supply, and Change our
       Reduce Demand: Increase energy efficiency through conservation and decreased usage, and
        increase individual awareness of the need to reduce our energy consumption
       Increase Supply: Research, test and certify new technologies, including renewable,
        alternative and traditional energy sources, to assist in creating new domestic sources of supply
       Culture Change: Create a culture where all Airmen make energy a consideration in
        everything they do, every day

   Innovative Air Force Energy initiatives begin and end with our bright, talented, and motivated
    military and civilian workforce
        You can make a difference by identifying innovative ways to conserve energy, and then
         taking action, to reduce our Air Force energy demands
           Example: From acquisitions to training to operations your Air Force needs you to make
             energy a consideration in everything you do
           Example Actions: Suggesting a rapid improvement event to reduce fuel consumption,
             submit a Commander’s hotline suggestion, take advantage of all creditable simulator
             training events, etc.
        Your efforts to conserve energy, both personally and within your organization ultimately help
         stretch our current Air Force budget
           Example: Currently, for every one dollar increase in the cost of a barrel of aviation fuel
              your Air Force must find $60 million dollars to pay our fuel bill(
           Example Actions: Consistently turning off lights/monitors, drive at slower speeds, plan
              efficient routes, load only the necessary amount of fuel, etc.)
        Working together to improve the energy efficiency of our aircraft, equipment, vehicles and
         infrastructure ultimately improves our combat capability
           Example: With less onboard weight, unneeded fuel and equipment, our aircraft have
             increased range and payload

                                          Appendix D
AF Energy Awareness Month

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