Photo Release -- Digital Signage by Wireless Ronin Technologies Enhances Bachman's In-Store Experience and Advertising

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					Photo Release -- Digital Signage by Wireless Ronin Technologies Enhances Bachman's In-Store Experience and Advertising
MINNEAPOLIS, Aug. 13, 2008 (PRIME NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a Minneapolis-based worldwide digital signage provider, today announced that Bachman's Inc., a Minneapolis-based floral, home and garden center chain, has implemented a RoninCast(r) digital signage network throughout its seven locations. A photo accompanying this release is available at 28 "By implementing a digital signage network, Bachman's has improved their customers' shopping experience while highlighting featured products, specials and promotions," said Jeffrey Mack, chairman, president and CEO of Wireless Ronin Technologies. "Bachman's also launched an interactive touch screen featuring their online eClub program. Through an interactive touch screen, customers sign up to receive emails containing special membership benefits and exclusive offers." Upon completion of a successful test, Bachman's expanded the network to all of its retail locations with an average of five screens per store. The digital signs, which range in size from 32 to 40 inches, are located throughout the store, including the checkout counters and information counter. In addition to serving the targeted customers in the showroom and service areas, digital signage also provides sales support for Bachman's sales advisors through targeted product solution advertising.

Bachman's uses RoninCast digital signage throughout it's locations to promote featured items and enhance the shopping experience.

"Customer feedback about our network has been really positive," said Angie Grande, visual merchandising designer and corporate graphics coordinator for Bachman's Inc. "With digital signage, not only are we able to decrease our time to market with new promotions, we are enhancing the look of our stores, improving the advertising we do with vendor products, and collecting customer data." Wireless Ronin provided a range of services to support the implementation of the Bachman's network, including creative development, hardware procurement, fixturing, project management and installation, and training. About Wireless Ronin Technologies Wireless Ronin Technologies ( is the developer of RoninCast(r), a complete software solution designed to address the evolving digital signage marketplace. RoninCast(r) software provides clients with the ability to manage a digital

signage network from one central location. The software suite facilitates customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast(r) software including consulting, creative development, project management, installation, and training. The company's common stock trades on the NASDAQ Global Market under the symbol "RNIN". The Wireless Ronin Technologies, Inc. logo is available at This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the Company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the Company's Quarterly Report on Form 10Q filed with the Securities and Exchange Commission, on May 9, 2008. Wireless Ronin(r) and RoninCast(r) are registered trademarks of Wireless Ronin Technologies, Inc. All other trademarks referred to above are the property of their respective owners. The photo is also available at Newscom,, and via AP PhotoExpress.
CONTACT: Wireless Ronin Technologies, Inc. MEDIA Holly Heitkamp, Marketing Specialist (952) 564-3560 hheitkamp@wirelessronin Padilla Spear Beardsley INVESTORS Al Galgano, Investor Relations (612) 455-1720

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Description: Photo Release -- Digital Signage by Wireless Ronin Technologies Enhances Bachman's In-Store Experience and Advertising.