VIEWS: 4 PAGES: 8 POSTED ON: 11/22/2011
Overview Colorado Mountain Express invites you to join us in one of the most effective, integra- tive and targeted marketing programs to thousands of guests visiting Colorado’s major destination resorts this year. Put your name in the hands of over 400,000 visitors riding CME vans round trip to the Vail Valley, Summit County and the Aspen/Snowmass Roaring Fork Valley. To target a more defined audience, two issues of the 2009 Destinations West will be printed. The Summit County issue will include information on Breckenridge, Copper Mountain, and Keystone; while the Vail/Aspen issue will cover Vail, Beaver Creek, Aspen, Snowmass, Carbondale, and Glenwood Springs. Resort area information, ski and town maps, restaurant listings, and other helpful editorial information will be presented on each relevant area in these two different magazines. RATES And mEchAnicAl SpEcificATionS Ad SpAcE RESERvATion dEAdlinE: SEpTEmBER 15, 2008 Ad rates are net to advertisers: Two Page Spread = $ 5,000 Full Page = $2,500 Dining Guide = $250 Dimensions: n Full Page Ad = 7.5” x 10” n Full Page Ad (trim) = 8.375” x 10.875” n Full Page Ad (with bleed) = 8.625” x 11.125” n Two Page Spread = 17.25” x 11.125” (leave 1/4” safety for gutter) n Dining Guide Listing = 20 characters (description, phone number, website, and logo) For more information on submitting advertising materials, please contact Crystal Edwards (Advertising Administrator) at 336.383.5807 or email firstname.lastname@example.org If you would prefer PACE to design your ad: pAcE dESiGnEd AdvERToRiAlS: mATERiAlS duE SEpTEmBER 15, 2008 PACE ad design rates: n 2 page spread = $1,600 n Full page ad = $1,000 n Edit and photos = $650 for advertising information, please contact: dan lipsher Suzanne Emery Summit County Magazine Ad Sales Aspen/Roaring Fork Valley Magazine Ad Sales 970-468-7600 ext. 6713 970-947-0506 ext. 6530 email@example.com firstname.lastname@example.org Jeff Kurtz Pace Communications Contact, Chris Denby Vail Valley Area Magazine Ad Sales Outside Mountain Resort Area Ad Sales 970-926-9800 ext. 6303 336-383-5584 email@example.com firstname.lastname@example.org www.cmedestinations.com 800.525.6363 CME Destinations West Magazine Two annually published magazines (Summit County, Vail / Aspen) with summer and winter covers, CME Destinations West serves as an indispensable referral source with up to date information on Colorado’s top resorts along with local insider tips. name: CME Destinations West Size: Summit County = approximately 120 pages, high quality gloss, full-color throughout Vail / Aspen = approximately 180 pages, high quality gloss, full-color throughout design: Professionally designed with winter and summer covers publishing Schedule: Published annually, November 2008 circulation: 75,000 (Summit County - 27,000; Vail / Aspen - 48,000) distribution: The magazine is handed out at the airport counters to passengers along with their ticket confirmation. It is also distributed on-board all CME vehicles. The magazine is also available at all visitor centers in the resorts CME serves. Summit and Eagle County Distribution = 60 locations per county per season Aspen Distribution = 225 locations in winter; 165 locations in summer Target markets: Summit County magazine will target visitors to Breckenridge, Copper Mountain, Keystone, and Arapahoe Basin. Vail / Aspen magazine will target visitors to Vail, Beaver Creek, Glenwood Springs, Aspen, Snowmass and surrounding areas. market demographic: Active, affluent travelers with a high average household income content - factual, informational resource with current information: n Trail Maps n Resort area/village maps n Events calendars n DIA and Eagle Airport information n Scenic photography n Useful phone numbers and websites n Mountain resort facts n Dining and nightlife information n Your advertisement outstanding Additional Exposure: nComplimentary booth at CME annual trade show showcasing your business to CME drivers and reservations personnel. n Complimentary ad in CME Destinations West online magazine and on Cmedestinations.com website. n Google Map resort tours n Complimentary write up about your business on CME blogsite news.ridecme.com www.cmedestinations.com 800.525.6363 CME Destinations West Packages PREMIUM PACKAGE INCLUDES: • Two page print ad/advertorial in both magazines (Summit and Roaring Fork Valley / Vail, Beaver Creek). • E-mail blast promoting your business to CME guests arriving within 7 days. • Reproduction of your ad in our on-line magazine (www.cmedestinations.com) linking to your website. • Promotion of your business through our blog site, CME Visitor’s Guide to the Colorado Rockies, (http://news.ridecme.com). • Online specials. No limit to the number of articles or specials you may post. • Exclusively available to 12 advertisers. Premium Package = $6500 2 PAGE PACKAGE INCLUDES: all of the above except: • E-mail blast 2 page Package = $5000 FULL PAGE PACKAGE INCLUDES: all of the 2 pg. package above except: • Two page print ad/advertorial now becomes a one-page ad in one editon of DW magazine. Full page Package = $2500 ONLINE ONLY (available year round): • One-page internet only ad linking to your website, winter to summer update. • Promotion of your business through our blog site, CME Visitor’s Guide to the Colorado Rockies, (http://news.ridecme.com). • Online specials. No limit to the number of articles or specials you may post. Online Only = $1195 DINING GUIDE LISTING: • Restaurant name, address and phone listing in print and online magazine (with online link to your website). • Promotion of your restaurant through our blog site, CME Visitor’s Guide to the Colorado Rockies, (http://news.ridecme.com). • Online specials. No limit to the number of articles or specials you may post. Dining Guide = $250 All AdvERTiSinG includES: • A full Year of Advertising • A table at the destinations West Trade Show • Google map Tour www.cmedestinations.com 800.525.6363 Demographics & Passenger Research CME is constantly analyzing our guests’ needs, expectations and satisfaction levels. Our surveys show that our riders welcomed factual information on the resorts they were visiting. Guests found the CME Destinations West magazine to be not only “very attractive” but an “excellent resource” with “valuable information” as well. In 2007, the CME blogsite and Cmedestinations.com (destination website) received an average of 40,000 visitors. A highly targeted market CME SHUTTLE RIDERS GENDER USA RESIDENT Male 54% Yes 78% Female 46% No 22% $200-$249,999 18-24 8% 6% 75+ 2% $0-$24,999 65-74 7% 7% 25-34 $250,000+ $25-$49,999 18% 19% 8% 35-44 55-64 $100-$149,999 $50-$74,999 19% 19% 18% 11% 45-54 27% $75-$99,999 18% $150-$199,999 12% HOUSEHOLD INCOME AGE CME Premier Passengers $150-$199,999 55-64 15% 8% 25-34 8% 35-44 $100-$149,999 42% 15% 45-54 $75-$99,999 38% $250,000+ 15% 60% $50-$74,999 5% AGE HOUSEHOLD INCOME pASSEnGER RESEARch Recent passenger surveys show CME riders relied on CME Destinations West magazine for easily accessible, factual information about Colorado’s major resorts. i would like to be better informed about: 61% Dining Out (nighttime) 34% Factory outlets 50% Nightlife 31% In/around resort transportation - public 50% On-mountain restaurants 30% Resort-to-resort transportation - public 49% Lift ticket programs 27% Children’s activities 43% Dining out (daytime) 27% Equipment purchase 42% Ski lesson packages 26% Local galleries 40% Carry-out / delivery meals 23% Inter-resort taxi/limo 37% Lodging packages 22% Denver metro shopping malls 37% Resort village shops 21% Short-term car rentals 36% Local performing arts & special events 20% Local real estate 35% Equipment rentals 18% Property management services www.cmedestinations.com 800.525.6363 Advertising Specifications AdvERToRiAl mATERiAlS duE: SEpTEmBER 25, 2008 Ad SuBmiSSion dEAdlinE: ocToBER 2, 2008 digital Requirements Advertisers must provide digital files on a MAC formatted CD. PC files must be converted prior to sending. Give your files descriptive names that are easily understood. All fonts, graphics and photos used in the ad must be included in your electronic file. pdfs PDFs must be PDF/X-1a compliant. Adobe indesign Please ensure all fonts and graphics are included. InDesign’s “Package” command will place the page layout document, all placed images and fonts into one folder. QuarkXpress Please ensure all fonts and graphics are included. Quark’s “Collect for Output” command will place the page layout document, all placed images and fonts into one folder. Adobe photoshop All photos must have a resolution of 300 DPI and be converted to CMYK. All photos used in InDesign and QuarkXPress documents should be placed at 100%. Save all photos as flattened TIFF (.tif) or EPS (.eps) files. Adobe illustrator All fonts must be outlined. Sometimes placed images contain placed images of their own (an Illustrator file will contain an .eps or .tif, for example). Don’t forget to include these “linked” images when you send your electronic file. font issues We can only accept Mac PS or Open Type fonts. If you use True Type or Multiple Master, they must be outlined and placed in your InDesign or Quark document as an EPS. proofs A laser proof must be provided for all ads for content only. For guaranteed color control, please provide a color proof produced in accordance with SWOP guidelines (www.swop.org). Ad materials should be sent to darren Kunar, Production Manager Pace Communications 1301 Carolina Street Greensboro, NC 27401 email@example.com 336-383-5442 www.cmedestinations.com 800.525.6363 Testimonials “ We chose to advertise our hotel’s restaurants in CME Destinations West magazine. Not only did we receive a great deal of business because of the captive audience reading the ad, but we also had a unique opportunity to get face to face with CME drivers at their trade show. The exposure of our ad to all of CME’s guests combined with educating their drivers, who are regularly asked for their opinion by guests, has certainly paid off.” Giles Priestland Director of Sales & Marketing The Lodge at Vail, A Rock Resort “The CME Destinations West trade show enabled myself and the other drivers to truly believe in the CME Destinations West magazine. I was able to put a face to the advertise- ments by talking with the advertisers and learning about their business. A ski is a ski is a ski until the driver sees the advertiser and a relationship is formed. I will stand behind any advertiser whom I can build a rapport with. The trade show concept motivates drivers like myself to visit each advertiser’s booth. The advertisers were able to present their product and provide great discount coupons and samples. The trade show really brought the CME Destinations West magazine to life. The trade show was great and further convinced me that the CME Destinations West magazine was great. Also, the magazine is a great tool to help increase my income and provide my guests with great deals and great experiences with CME and CME employees.” Wiley DeCarli CME Driver “CME Destinations West is a great fit for my medical practice. There are many travelers without access to a car who require medical assistance, and getting to a facility can be difficult. Because my ad is in CME Destinations West, I can communicate that a house call is available to the very people who can use my services most. I personally survey my patients on where they heard about my service, and I’m pleased that the answer is often CME Destinations West.” David Gray, MD High Altitude Mobile Physicians www.cmedestinations.com 800.525.6363 Advertorial Example Allegria Spa Park Hyatt, Beaver Creek L E ocated in the Park Hyatt Beaver Creek, Allegria Spa recently Pamper yourself Colorado-style underwent a $12 million rejuvenation and expansion to L with treatments enhanced with mas- 30,000 square feet. The spa now offers 23 treatment rooms sage oils, body butters, and scrubs P including four couples suites, the Aqua Sanitas water sanctuary, locally handcrafted for Allegria Spa. private spaces, and deluxe spa locker rooms. As one of the world’s Therapies are designed for deep relax- top rated spas, Allegria offers a variety of spa treatments for women, M ation, detoxification, sports relief, and men, and children, skiers and non-skiers alike. treatments to help bring your body and A The Aqua Sanitas water sanctuary is modeled on ancient Roman spirit into balance. Estheticians use the baths and means healing waters. A self-guided water ritual, alternat- latest advances in skin care to nourish X ing hot and cold temperatures restore the body to promote wellness and revive skin taxed by Beaver Creek’s and inner peace. Aqua Sanitas includes a mineral pool, caldarium high altitude environment. E pool, cascata rainshower, steam room, and tepidarium with heated At the full service salon, enhance loungers. Visitors can experience Aqua Sanitas as its own treatment, your true style with a haircut, color and or as a prelude to additional spa treatments. special event style, signature manicures/ pedicures, and expert make-up applica- tion and instruction. Allegria’s staff of personal trainers and group class instructors are avail- able to help you turn your healthiest intentions into action. The enhanced fitness club features free weights, cardio equipment, deluxe locker rooms, a yoga and fitness studio for group classes, and daily group sessions on the new Kinesis weight-cable system.
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