History of McDonalds
For most of you, McDonald’s is just a place to grab something quick to eat.
For me it is an institution that has been around practically my entire life.
I grew up with McDonald’s much the same way that you grew up with
ESPN, Apple Computers and Facebook.
McDonald’s is a way of life for me. They set the standards of the fast food
industry and everyone wanted to be like them. Much like Dell or
Microsoft today.
Coupled with the fact that this was my first job in life, and I started as a
crew person, at the bottom of the ladder, and worked my way up to
supervising 3 Restaurants doing over 4 million dollars a year.
This presentation is very personal for me, and the information that I
am going to share with you is life that I lived through.
2
McDonalds
How it began!
Speedy ! McDonalds Early Spokesman
McDonald’s Bar-B-Que Opens
1940
Dick and Mac McDonald
Bar-B-Que Restaurant
Typical Drive-in
Car Hop Service
Featuring A Large Menu
McDonald’s is Founded
1948
Shut Down To Remodel
Reopens as a Self Service Drive-In
Menu Reduced to 9 Items
Staple is a 15 cent hamburger
McDonald’s First Menu
1948
Hamburger
Cheeseburger
Soft Drinks
Milk
Coffee
Potato Chips
A slice of pie
World Famous French Fries
1949
French Fries Replaced Potato Chips
Triple Thick Shakes
Ray Kroc’s Humble Beginnings
$ Ray Sold Multi Mixers
$ Ray Made A Trip Out West
Ray Kroc’s Trip West
1954
He Intended to sell
Multi-Mixers
He is fascinated by the
operation
Looking for a nationwide
franchise agent
This will be Ray’s Future
Des Plaines Location Opens
1955
First McDonald’s opens
April 15, 1955
Red and White tiled
building with the Golden
Arches
First Day Sales are $366.12
By 1965 There would be
700 more
Fred Turner Hired
1956
Hires Fred Turner, future CEO, as a Counter Man
Turner future CEO defines their standard of business
Their standard is know as “QS&C”
100 Million Sold
1958
$ McDonald’s sells its 100 millionth hamburger.
100th Restaurant
1959
The 100th Restaurant opens in Fond Du Lac,
Wisconsin
Hamburger University Opens
1961
Our College Degree Program
• Our College Degree Program
The American Council on Education (ACE) is the nation's unifying body for higher
education. They have recognized the investment McDonald’s has made in people
and the company’s high-caliber training curriculum.
Hamburger University students can earn credit toward a college degree through
their course work. The American Council on Education has recommended 100
percent of the restaurant manager and mid-management curriculum for college
credit – a total of 46 credits.
This means that McDonald's training for Managers is now recognized as college-
level course work, eligible for credits that can be transferred to colleges and
universities (both private and public) and applied toward a 2 or 4-year degree.
The average restaurant manager has completed the equivalent of
approximately 21 credit hours of college-level work through their
McDonald’s training, which is equal to about one semester of college.
We continue to work with colleges and universities to leverage our partnership with
the American Council on Education.
First Indoor Seating
1962
McDonald’s in Denver, Colorado becomes the
first restaurant with inside seating.
500th Restaurant
1963
The 500th McDonald’s restaurant opens in
Toledo, Ohio.
10th Anniversary
1965
McDonald’s celebrates its 10th anniversary with the
first public stock offering at:
$22.50 per share.
Today’s Price is
$74.00 per share.
First Television Commercial
1966
Ronald McDonald appears in his first national television
commercial.
He appeared on his “flying hamburger” in 35 one minute
color spots on the NBC and CBS networks
He had wide TV exposure through his appearance in 1966
at Macy’s Thanksgiving Parade.
He was an INSTANT hit!
Willard Scott was the first Ronald McDonald
McDonald’s Goes International
1967
The First international McDonald’s
restaurants open in Canada and Puerto Rico.
Today McDonald’s restaurants are in 118
countries around the world.
Big Mac Introduced
1968
The Big Mac, developed
by Owner/Operator Jim
Delligatti of Pittsburgh, is
added to the national
menu.
Golden Arches Updated
1969 CURRENT
ORIGINAL
Major Changes
Major Remodeling
Ronald’s New Friends
1971
McDonald’s Gang
Quarter Pounder Debuts
1973
First Ronald McDonald House
Opens
1974
Opens in Philadelphia, Pa.
There are currently 305 Houses in 52
countries
Breakfast at McDonald’s
1975
The Egg McMuffin
Santa Barbara, Ca.
All American H.S. Basketball Team
1977
All American
Earvin “Magic” Johnson
The Capital All Stars
McDonald’s Capital Classic
5,000th Restaurant
1978
• 5,000th Restaurant opens in Kanagawa, Japan
Happy Meals Debuts
1979
Circus Wagon Theme
25th Anniversary
1980
International Growth
1981
• The first McDonald’s restaurants are open in
– Denmark Philippines
• Spain
McDonald’s in 32 Countries
1983
7778 Restaurants
32 Countries
Ray Kroc Passes Away
1984
January 14, 1984
His legacy lives on world wide!
30th Anniversary
1985
April 15th
30 Years
Fresh Salads Added
1987
Fresh Tossed Salads
Our Famous Hamburgers
1988
Fortune
Magazine
100 Products
America
Makes Best
Moscow Location Opens
1990
• On January 31, the first McDonald’s restaurant
in OSCOW OPENS
Warsaw Location Opens
1992
Breaking Records for Opening Day
Have You Had Your Break
Today?
1995
New Advertising Debuts
McDonalds.com Launched
1996
• McDonald’s Corporation Internet site
McDonalds.com is inaugurated
• www.McDonalds,com
http://www.aboutmcdonalds.com/etc/medialib/aboutMcDonalds/investors
.Par.6348.File.dat/ltrshare.pdf
Big N’ Tasty Introduced
2001
A Busy Year for McDonald’s
2003
Premium Salads
Denmark Opens
Hydroflurocarbon free
McGriddles
“I’m lovin’ it
Happy Meal turns 25
2004
Visit HappyMeal.com
1979-2004
50th Anniversary
2005
April 15th
Snack Wrap Introduced
2006
Snack Wrap
Packaging Update
2007
McD’s new packaging features
24 faces from first-ever global
casting call.
McDonald Fun Facts
McDonalds serves an average of 47 million customers daily.
McDonalds is on 6 continents
McDonalds has sold over 100 billion hamburgers to date
McDonalds has 30,000 locations
There is a McDonald’s location in The Pentagon, near other cafeterias and
seating areas
Located in New York City on 160 Broadway, is a very fancy McDonald’s
featuring a doorman, marble tables, a private dining room, grand piano,
wait staff and live music.
Every single McDonald’s in Lebanon offers complimentary valet parking
services to their patrons and guests.
Global Packaging Redesign
2008
McCafe Goes National
2009
McCafe Real Fruit Smoothies and
Frappes
2010
July 13th
Strawberry, Banana & Wild Berry
Mocha & Caramel Frappes
3 Sizes
2009 Highlights:
Comparable Sales Growth
3.8%
Earnings Per Share Growth
9%
Total Cash Returned to
Shareholders 2007–2009
$16.6 Billion
2009 Highlights:
Returned $5.1 billion to
shareholders
Three-year cash return total to
$16.6 billion
$15 to $17 billion for the years
2007 through 2009
2009 Highlights:
6th consecutive year of positive sales
Served 60 million customers per day
Up 2 million from 2008
14 million more per day than in 2002
#1 among 30 blue-chip for 3 years
2009 Highlights:
80
Consecutive months of global
comparable sales increases through
December 2009
http://www.youtube.com/watch?v=KzOSkO8B
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