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					Majesco Delivers 'Strawberry Shortcake Sweet Dreams' for Nintendo Game Boy(R)
Advance
Game Features Scenarios and Images From Upcoming Feature Film

EDISON, N.J., Sept 19 /PRNewswire-FirstCall/ -- Satisfy your interactive sweet tooth with Strawberry Shortcake Sweet Dreams,
a new video game from Majesco Entertainment (Nasdaq: COOL), an innovative provider of digital entertainment products and
content. Now available exclusively for Game Boy® Advance, Strawberry Shortcake Sweet Dreams is based on the October
1st premiere of the theatrical "Sweet Dreams" movie from DIC Entertainment and American Greetings.

"We're proud to be a part of a franchise that teaches important lessons of teamwork and friendship," said Ken Gold, vice
president of Marketing, Majesco Entertainment. "In addition to delicious fun, Strawberry Shortcake Sweet Dreams gives fans a
sneak peak of the movie before it's in theaters."

Fans can play as Strawberry Shortcake, Raspberry Torte, Angel Cake, Ginger Snap and Sleepbug as they work together to
save Strawberryland and beat the Purple Pieman. Players will fly on the back of a giant butterfly, drive a racecar, ride a
rollercoaster, sprinkle dream dust and collect bad dreams. Each mini-game is introduced via images from the "Sweet Dreams"
film but players can also unlock additional pictures in My Sweets mode.

Developed by Gorilla Games, Strawberry Shortcake Sweet Dreams is now available for Game Boy® Advance for a
suggested retail price of $19.99. For more information about Strawberry Shortcake Sweet Dreams as well as Majesco's exciting
line of products, please visit http://www.majescoentertainment.com.

About American Greetings Corporation

American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along
with greeting cards, its product lines include gift wrap, party goods, reading glasses, candles, stationery, calendars,
educational products, ornaments and electronic greetings. American Greetings is also the creator and owner of many
celebrated character properties, including Strawberry Shortcake and Care Bears. Located in Cleveland, Ohio, American
Greetings generates annual net sales of approximately $2 billion. For more information on the Corporation, visit
http://corporate.americangreetings.com.

About DIC Entertainment

DIC Entertainment, a fully-integrated global brand management company, is dedicated to creating, developing, producing,
distributing, marketing and merchandising family-based intellectual properties. The Company serves as the worldwide licensor
for brands such as McDonald's, Strawberry Shortcake, and Classic Trolls. DIC has distinguished itself by building one of the
largest libraries of animation with approximately 2,800 half-hours of programming, including Inspector Gadget™, Strawberry
Shortcake™, Sabrina™, Madeline™, Liberty's Kids™ Care Bears™ and Trollz™. DIC and AOL's kids online destination KOL
have formed a co-production partnership that will launch the new branded kids' programming block, "KOL's Saturday Morning
Secret Slumber Party for CBS." As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic
partnerships with key broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. DIC
recently announced the acquisition of Copyright Promotions, a Pan-European licensing agency that represents the licensing
rights of a broad portfolio of world-renowned companies including DreamWorks Animation, MGM, Marvel, Sony, Twentieth
Century Fox, Viacom and The Football Association. DIC is headquartered in Burbank, California with offices in New York, Paris
and London.

About Majesco Entertainment Company

Headquartered in Edison, NJ, Majesco Entertainment Company (Nasdaq: COOL) is an innovative provider of digital
entertainment products and content, with a focus on publishing videogames for leading portable systems such as the PSP®
(PlayStation® Portable) system, Nintendo DS™ and Game Boy® Advance. Current product line highlights include
Cooking Mama for the Nintendo DS™, Guilty Gear Judgment for the PSP® (PlayStation® Portable) system and JAWS™
Unleashed, as well as digital entertainment products like Frogger® TV Arcade. Majesco also offers Game Boy®
Advance Video versions of the beloved DreamWorks Animation movies Shrek, Shrek 2 and Shark Tale. More information about
Majesco can be found online at http://www.majescoentertainment.com.
Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation
Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of
forward- looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the
negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated
in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our
products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we
compete; continued consumer acceptance of the gaming platforms on which our products operate and our products; fulfillment
of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs
associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release
publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of
anticipated or unanticipated events or circumstances after the date of such statements.

SOURCE Majesco Entertainment -0- 09/19/2006 /CONTACT: Gloria Quinn of HighWater Group, +1-212-338-0077 Ext. 310,
gloria@highwatergroup.com / /Web site: http://www.majescoentertainment.com/ http://corporate.americangreetings.com /
(COOL AM)

				
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