Ken Lindsay
International Brand Ambassador
Chivas Brothers
Ken Lindsay is a passionate brand ambassador and one of the proudest brand guardians in the
Scotch whisky industry. For several years, Ken has been responsible for teaching the world
about the merits of Ballantine’s Scotch Whisky, notably the award winning super-premium range
of Ballantine’s 17,21 and 30 years old brands.
Ken’s knowledge of the Ballantine’s range of Scotch whiskies is unrivalled as is his passion for
introducing them to the world. From South America to Europe, USA to Asia, Ken’s flair for
inspired communication has educated and entertained thousands of Scotch whisky enthusiasts
in the noble art of Scotch whisky appreciation.
In particular, Ken is a welcome and regular visitor to China, Taiwan, South Korea, Japan,and
most recently Russia, where he maintains a regular relationship with some of the world’s most
respected Scotch whisky connoisseurs. Now, as a member of the Chivas Brothers Brand
Heritage Team, he can extend his skills to introducing the Chivas Brothers range of award-
winning Scotch whiskies including Chivas Regal, The Glenlivet and Royal Salute.
A native of Scotland where he lives with his wife and 2 teenage children, Ken Lindsay has over
25 years of brand marketing experience touching the sectors of couture, retailing, hotels and
international drinks, and is famous for his heart and soul approach to marketing.
In recognition of his contribution to the enhancement of the reputation of Scotch Whisky at
home and abroad, in 1998 Ken was appointed as Keeper of the Quaich, Scotland's most
prestigious whisky society.
When not extolling the virtues of Scotch whisky, Ken also participates in another classic activity
from Scotland, golf, and other sporting pursuits such as skiing and football, and backs this up
with a particular expertise in international dance routines and a love of foreign languages.