ATM Transactions in the
Philippines
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2011.2
摘要
About this Report
This Euromonitor market report provides market trend and market
growth analysis of the ATM Cards industry in Philippines. With this
market report, you’ll be able to explore in detail the changing
shape and potential of the industry. You will now be able to plan and
build strategy on real industry data and projections.
The ATM Cards in Philippines market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology,
conducted in-country
Our market research reports answer questions such as:
* What is the market size of ATM Cards in Philippines?
* What are the major operators and issuers in Philippines?
* How do consumer payment trends regarding cash factor into
the use of ATM cards?
* What innovative banking services are available at ATMs?
* What are the growth prospects for ATM?
Why buy this report?
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market
development, sales and supply functions
Euromonitor’s industry reports, including ATM Cards in Philippines,
originate from our database within our Consumer Finance market share
and market size database, Passport, a platform which analyses
Consumer Finance in 46 countries and globally.
Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook
Sample Analysis
TRENDS
* The number of ATM cards in circulation exhibited strong
growth in 2010, mainly because of innovation and extended application,
as major operators developed a wide range of services that many
consumers enjoy. Bancnet, Megalink and Expressnet, the traditional
providers of ATM-only cards have developed ATMs that can pay for
goods, loans, insurance, phone credits, tuition fees and utility
bills. The newly developed ATMs also enable the cardholder to
transfer funds. These developments also resulted in the total
replacement of ATM-only cards by debit cards.
COMPETITIVE LANDSCAPE
* There are five major operators of cards with ATM function in
the Philippines: Bancnet, Megalink, Expressnet, Visa and MasterCard.
Megalink led with a 29% share in 2009, followed by Visa Inc (21%),
Bancnet (20%), MasterCard International Inc (18%) and Expressnet
(11%). The top five issuers are: Bank of the Philippine Islands - BPI
with a 27% share; Banco de Oro Universal Bank (22%); Metropolitan
Bank & Trust Co - Metrobank - MBTC (17%); Land Bank of the
Philippines – LBP (10%); and Citigroup Inc (5%).
PROSPECTS
* ATM transactions are projected to grow by an 8% volume CAGR
and a 4% constant value CAGR over the forecast period. This growth is
higher than over the review period, when transactions grew by a 4%
volume CAGR and less than a 1% constant value CAGR. Economic growth
in the forecast period is expected to increase the number of people
with ATM accounts and therefore drive ATM transaction growth. The
predicted improvement in the country’s banking infrastructure, such
as the constant increase in ATMs and their continued deployment in
remote areas, will significantly increase volume and value
transactions via ATMs.
目录
Table of Contents
ATM Transactions in the Philippines - Category Analysis
HEADLINES
TRENDS
The number of ATM cards in circulation exhibited strong growth in
2010, mainly because of innovation and extended application, as major
operators developed a wide range of services that many consumers
enjoy. Bancnet, Megalink and Expressnet, the traditional providers of
ATM-only cards have developed ATMs that can pay for goods, loans,
insurance, phone credits, tuition fees and utility bills. The newly
developed ATMs also enable the cardholder to transfer funds. These
developments also resulted in the total replacement of ATM-only cards
by debit cards.
COMPETITIVE LANDSCAPE
There are five major operators of cards with ATM function in the
Philippines: Bancnet, Megalink, Expressnet, Visa and MasterCard.
Megalink led with a 29% share in 2009, followed by Visa Inc (21%),
Bancnet (20%), MasterCard International Inc (18%) and Expressnet
(11%). The top five issuers are: Bank of the Philippine Islands - BPI
with a 27% share; Banco de Oro Universal Bank (22%); Metropolitan
Bank & Trust Co - Metrobank - MBTC (17%); Land Bank of the
Philippines – LBP (10%); and Citigroup Inc (5%).
PROSPECTS
ATM transactions are projected to grow by an 8% volume CAGR and a 4%
constant value CAGR over the forecast period. This growth is higher
than over the review period, when transactions grew by a 4% volume
CAGR and less than a 1% constant value CAGR. Economic growth in the
forecast period is expected to increase the number of people with ATM
accounts and therefore drive ATM transaction growth. The predicted
improvement in the country’s banking infrastructure, such as the
constant increase in ATMs and their continued deployment in remote
areas, will significantly increase volume and value transactions via
ATMs.
CATEGORY DATA
Table 1 ATM Cards Category Performance: 2005-2010
Table 2 ATM Cards Category Performance: Number of Cards in
Circulation 2005-2010
Table 3 ATM Cards Category Performance: % Growth 2005-2010
Table 4 ATM Cards in Circulation Category Performance: % Growth 2005-
2010
Table 5 ATM Cards Forecast Category Performance: 2010-2015
Table 6 ATM Cards Forecast Category Performance: Number of Cards in
Circulation 2010-2015
Table 7 ATM Cards Forecast Category Performance: % Growth 2010-2015
Table 8 ATM Cards in Circulation Forecast Category Performance: %
Growth 2010-2015
Financial Cards and Payments in the Philippines - Industry Context
EXECUTIVE SUMMARY
Strong financial card growth as the economy recovers
Card payment gains shares over cash payment
ATM card transaction growth as the infrastructure improves
Higher OFW remittances benefit debit cards and pre-paid cards
Low interest rates encourage usage of cards with “pay later
function”
KEY TRENDS AND DEVELOPMENTS
Global economic recovery spurs consumer spending
Low interest rates lead to healthier growth of cards with “pay
later” function
Higher OFW remittances and banked population drive strong growth in
debit cards and pre-paid cards
Mobile banking as an alternative for cash payments
Growing usage of smart cards
Low inflation rate for primary goods encourages card spending
International card operators increase their volume and value shares
MARKET INDICATORS
Table 9 Number of POS Terminals 2005-2010
Table 10 Number of ATMs 2005-2010
Table 11 Value Lost to Fraud 2005-2010
Table 12 Card Expenditure by Location 2010
Table 13 Card Expenditure by Category 2010
Table 14 Financial Cards in Circulation by Type: % Number of Cards
2005-2010
Table 15 Domestic versus Foreign Spend 2010
MARKET DATA
Table 16 Consumer Payments: Value 2005-2010
Table 17 Consumer Payments: Number of Transactions 2005-2010
Table 18 Financial Cards: Number of Cards in Circulation 2005-2010
Table 19 Financial Cards Transactions: Value 2005-2010
Table 20 Financial Cards: Number of Transactions 2005-2010
Table 21 Financial Cards: Number of Accounts 2005-2010
Table 22 Financial Cards: Number of Cards by Issuer 2005-2009
Table 23 Financial Cards: Number of Cards by Operator 2005-2009
Table 24 Financial Cards: Card Payment Transaction Value by Operator
2005-2009
Table 25 Financial Cards: Card Payment Transaction Value by Issuer
2005-2009
Table 26 Consumer Payments Forecast: Value 2010-2015
Table 27 Consumer Payments Forecast: Number of Transactions 2010-2015
Table 28 Financial Cards Forecast: Number of Cards in Circulation
2010-2015
Table 29 Financial Cards Forecast: Value 2010-2015
Table 30 Financial Cards Forecast: Number of Transactions 2010-2015
Table 31 Financial Cards Forecast: Number of Accounts 2010-2015
DEFINITIONS
ATM function
Debit function
Credit function
Commercial credit cards
Charge card function
Commercial charge cards
Open Loop pre-paid function
Closed Loop pre-paid function
Store cards
Pre-paid
Contact Smart Card
Contactless Smart Card
Card Expenditure by Location
Card Expenditure by Sector
Domestic versus Foreign
Value lost to fraud
Summary 1 Research Sources