Creative Arts Theatre and School______________________________
1100 W. Randol Mill Road
Arlington, TX 76012
Thank you for agreeing to complete this customer survey for CATS. Your thoughts and opinions are very
important to CATS management and will be used in shaping the future of CATS. Graduate MBA students at
UTA are helping to field this survey as part of a class project in marketing research. If you have any questions
about the survey, please contact the supervising instructor, Dr. Mark Peterson, at 817-272-2283. Once again,
thank you for sharing with us.
1. Is this your first time attending a performance at CATS?
1. Yes (Please go ahead to Question 4)
2. No (Please continue with Question 2)
2. Before today’s performance, when was the last time you attended a performance at CATS?
1. Within the past month
2. 1 to less than 3 months ago
3. 3 to less than 6 months ago
4. 6 months ago or longer
3. Approximately how many CATS performances did you attend last year? (Circle one answer only)
Performances attended last year: 0 1 2 3 4 5 or More
4. Do you have a child performing or assisting in today’s feature?
1. Yes
2. No
5. Do you have a friend or relative (other than a child of yours) performing or assisting in today’s
feature?
1. Yes
2. No
6. Thinking about children’s theatre productions, in general, how well do each of the following
attributes reflect your feelings about children’s theatre productions? (You can use any number
between 1 and 7 to express your opinion.)
a. Is not important to me Is important to me
1 2 3 4 5 6 7
b. Is not exciting Is exciting and fun
1 2 3 4 5 6 7
c. Is not relevant to me Is relevant to me
1 2 3 4 5 6 7
d. Means nada Means a lot to me
1 2 3 4 5 6 7
7. In a given week, what percentage of your free time do you spend watching or using the following
forms of entertainment:
Percentage of free time
a. Network TV ________%
b. Cable TV ________%
c. Internet ________%
d. Video Games ________%
e. VHS or DVD ________%
Rentals
8. In a given week, what percentage of your household’s free time is spent participating in the
following?
Percentage of free time
actively participate in each week
a. Organized sports ________%
b. Dance classes ________%
c. Boy/Girl Scouts ________%
d. Church activities ________%
e. Day camps ________%
f. Performing Arts ________%
g. Music lessons ________%
h. Shopping ________%
i. Unstructured ________%
9. Please indicate the level to which you agree or disagree with each of the following statements
about CATS:
Completely Disagree Completely Agree
Provides enjoyable entertainment 1 2 3 4 5 6 7
Is a good price for the value received 1 2 3 4 5 6 7
Is accessible to the DFW metroplex 1 2 3 4 5 6 7
Offers a variety of food concessions 1 2 3 4 5 6 7
Has convenient box office operations 1 2 3 4 5 6 7
Starts its shows on time 1 2 3 4 5 6 7
Has reasonable ticket prices 1 2 3 4 5 6 7
Has clean restrooms 1 2 3 4 5 6 7
10. Based on your experience with CATS, please indicate how likely are you to do the following:
Not at all likely Very Likely
Recommend CATS shows to friends? 1 2 3 4 5 6 7
See another CATS show this year? 1 2 3 4 5 6 7
Would recommend CATS classes to others 1 2 3 4 5 6 7
11. The DFW Metroplex has many venues for live theater performances. Of those listed here, please
indicate whether you have or have not attended a live theater performance there in the past 12 months:
In past 12 months
Yes, have attended No, have not attended
Adult:
1. Bass Hall 1 2
2. Theatre Arlington 1 2
3. UTA Theatre 1 2
4. Other: 1 2
Children’s Theater:
4. Casa Manana 1 2
5. Dallas Children’s Theatre 1 2
6. Local high school productions 1 2
7. Other: __________________ 1 2
12 . If you have attended a live performance of non-CATS children’s theater at Casa Manana in Fort
Worth in the last 12 months, how would you rate CATS shows on the following dimensions?
Cats is much worse CATS is much better
Show topics or themes 1 2 3 4 5 6 7
Quality of performances 1 2 3 4 5 6 7
Ticket price 1 2 3 4 5 6 7
13. Please answer “yes” or “no” to the following questions:
Yes No
a. Are you aware that CATS offers group
discounts to parties of 10 or more? 1 2
b. Are you aware that CATS offers season tickets? 1 2
c. Are you a CATS season ticket holder? 1 2
d. Are you aware of the CATS website?
(www.creativearts.org) 1 2
e. Have you ever visited the CATS website?
(www.creativearts.org) 1 2
f. Are you aware that CATS offers acting classes? 1 2
g. Are you aware that CATS offers dancing classes? 1 2
h. Are you aware that CATS offers special
birthday packages? 1 2
i. Are you aware that CATS offers special
workshops (ex: Destination Imagination
or Girl Scouts?) 1 2
j. Do you have a personal computer at home? 1 2
k. Do you have Internet access from your home? 1 2
14. CATS is considering expanding the number of show times available. For each show time listed
below, please indicate how likely you would be to attend a CATS performance if it were shown at that
time:
Not at all likely Very likely
Tuesday – Thursday Mornings – 10 am 1 2 3 4 5 6 7
Friday Day – 1 pm 1 2 3 4 5 6 7
Friday Evening – 7:30 pm 1 2 3 4 5 6 7
Saturday Matinee – 2 pm 1 2 3 4 5 6 7
Saturday Evening – 7:30 pm 1 2 3 4 5 6 7
Sunday Matinee – 2 pm 1 2 3 4 5 6 7
Sunday Evening – 7:30 pm 1 2 3 4 5 6 7
Classification Section:
These next few questions are for statistical purposes only. You information will not be used on an
individual level and will be kept strictly confidential.
15. Please indicate your gender:
1. Female
2. Male
16. Into which of the following categories does your age fall?
1. 16 – 19
2. 20 – 29
3. 30 – 39
4. 40 – 49
5. 50 – 59
6. 60 or older
17. What is your current marital status?
1. Married
2. Single
3. Widowed, Divorced or Separated
18. What is the highest level of education you’ve completed?
1. Less than high school
2. Some high school
3. High school graduate
4. Some college or technical training
5. College graduate
6. Some graduate school
7. Graduate degree or more
19. Do you currently own or rent your home? Own Rent
20. Do you have any children under the age of 18 currently living in your household?
1. Yes
2. No
21. Which of the following ranges includes your family’s total household income, before taxes, for
2000?
1. Less than $25,000
2. $25,001 to $50,000
3. $50,001 to $75,000
4. $75,001 to $100,000
5. $100,001 or more
22. What is your complete zip code, including the 4-digit extension? ___________-
23. Have any of your children been enrolled in CATS classes now or in the past?
1. Yes
2. No
24. Is there anything you would like to share with us that we have not asked about?
CREATIVE ARTS THEATRE AND SCHOOL_______________________
1100 W. Randol Mill Road
Arlington, TX 76012
Survey Participant:
Thank you for completing this year’s audience survey. CATS management and UTA would like to
extend our appreciation and remind you that your thoughts and opinions matter greatly. Please detach
this page and deposit your survey in the appropriate box located in the lobby before leaving.
To show our appreciation, all survey participants that complete this form will be entered into a drawing
for a pair of season tickets for the 2001-2002 season. If you would like to enter, please complete the
following information and deposit it in the appropriate box located in the lobby. The drawing will take
place on March 5, 2001 and the winner will be notified on March 6, 2001.
This information will not be matched back to the answers you provided on the questionnaire and will be
used strictly for the purpose of selecting a winner in our raffle.
Name: ________________________________________
Address: ________________________________________
________________________________________
Phone Number: _______________________________________
e-mail address: _______________________________________
Thanks again for your participation in our audience study. We will let you know on March 6, if you are
our winner!