Price Strategies
MARGIN
Cost Strategies
Business ObjectiveIncome Goal Wk
Sell Product $100K NET INCOME
Market Share
Strategies
VOLUME
Market Size
Strategies
Strategies KPI
% Sales Through Affiliate Channel Revenue
% Deal Of The Week Sales Revenue
% Facebook Specials Revenue
% Twitter Deals Revenue
Keep Low PPC Cost Per Acquision Cost Per Acquisition (CPA)
Increase Non-Paid Organic Traffic SEO Organic Visits, % of Total, Rev.
Decrease Bounce Rate - Targeted Landing Pages % Bounce Rate
Increase % Return Buyers Monthly Return Buyers, Rev.
Effective Display - Re-Targeting Conv. (including VTC), CPA , Rev.
Increase CTR/CPA on Email CTR, CPA, Rev.
PPC Impression Share - Brand Terms % Impression Share
Increase Comparison Shopping Engines Revenue
Increase % New Visits New Visits, % New Visits, Rev.
Increase Marketing Database New Email Addresses
Effective Display - Contextual Targeting Conv. (including VTC), CPA, Rev.
Increase PPC Conversions Conversions, CPA, Rev.
Effective PPC Non Brand Keywords Conv., Assisted Conv., Rev.
Effective Display - Managed Placements Conv. (including VTC), CPA, Rev.
Effective Youtube Display Conv. (including VTC), CPA, Rev.
Increase Social Likes, Fans, Followers Likes, FB Fans, Twitter Followers, Rev.
Increase Featured Posts Affiliate Network Clicks from non-sale affiliate posts, Rev.
KPI WeeklyTarget
$20K
$1K
$1K
$500
Below $7.50
30K, 30%, $30K
= 70%
Weekly $20K
50K, 55%, $10K
1K
2.5K, < $10, $1K
300, < $7.50, $10K
100, 20, $1K
100, < $10, $2K
50, < $50, $1K
100, 300, 50, $1K
1K, $2K