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Kohinoor Chemical Company (Bangladesh) Limited (KCCL) are the pioneer amongst the soap, cosmetics and toiletries manufacturing industries of Bangladesh. This report presents Product mix of Kohinoor chemical.
product mix The product mix of a company, which is generally defined as the total sum of all the product items and their variants offered by an organization, consists of the product line, product width and product depth. Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market, increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Product Line A product line is a group of products within the product mix that are closely related, either because they function in a similar manner, are sold to the some customer groups, are marketed through the same types of outlets, or fall within given price ranges. A product is a distinct unit within the product line that is distinguishable by size, price, appearance, or some other attribute. Product Width Product width refers to the number of product lines sold by one company. Product Length Product length refers to the number of items the company carries. Product Depth The number of variants of a particular product is called product depth Consistency How closely related the various product lines are in end use, production requirements, distribution channels or same ways. Kohinoor Chemical Company (Bangladesh) Limited (KCCL) is popularly known by its legendary beauty product under the brand “Tibet”. For more than half a century Tibet has made its mark in the hearts of millions. KCCL are the pioneer amongst the soap, cosmetics and toiletries manufacturing industries of Bangladesh, producing highly value-added products with quality in the center of focus. KCCL care for the customers and are determined to count extra mileage to meet their daily needs. KCCL believe that it is the quality that has kept Tibet going and growing for 55 years. It produces every product that you need to feel noticed for your standout freshness.  Kohinoor Chemical Company (Bangladesh) Limited (KCCL) product lists:    PRODUCT MIX of Kohinoor Chemical Company (Bangladesh) Limited: Product Width Product Length Product Depth Consistency Bath Soap: Tibet Beauty Soap White, Pink, Green & Jasmine Sandalina Sandal Soap Bactrol Family Health Soap Snow and Cream: Tibet Snow Tibet Pomade Tibet Petroleum Jelly Fair & Care Fairness Cream Tibet Lip Gel Heel Guard Company produce Tibet Baby Lotion cosmetic & toiletries Beauty & Personal Powder: consumer goods and Care Product Tibet Talcum Photo & Jasmine, all goods are Powder Luxury delivered by same Tibet Prickly Heat distribution channel. Powder Tibet Baby Powder Sandalina Sandal Talc Shaving Cream: Tibet Lather Shaving Cream Ice Cool Shaving Cream Genstar Lather Shaving Cream Hair Oil: Tibet Oil Coconut Oil, Pumpkin Hair Oil Glycerin: Tibet Glycerin  Product Width Product Length Product Depth Consistency Attar: Tibet Attar Beauty & Personal Dental Care (Tooth Care Product Paste): AM PM Tooth Paste Tibet Tooth Powder Company produce Washing Soap: cosmetic & toiletries Tibet Laundry Soap 570 Laundry Soap, consumer goods and Ball Soap all goods are Tibet Detergent delivered by same Household Care Powder distribution channel. Product Toilet Cleaner: Clean Master Liquid Toilet Cleaner Dishwash: Xpert Dishwash Powder The well known “Tibet” brand of Soap, Cosmetics, Toiletries and Household Products of the Kohinoor Chemical Company (KCCL) have been very popular among the middle income and rural people of the country for ages. It is one of the largest toiletries brand in Bangladesh and competes neck in neck with the multinational brands. KCCL try to dominate the market share by launching same type of product using different brand name. For example- KCCL have 4 brands’ soap, 3 brands’ snow & cream, 2 brands’ powder, 3 brands’ shaving cream, 2 brands’ tooth paste etc. But KCCL take less concentrate about product depth. KCCL have a number of products but products’ variation is very limited. KCCL commercialize Tiber beauty soap in 4 different flavours, Tibet talcum powder in 3 different flavours, Tibet hair oil in 2 flavours and Tibet laundry soap in 2 different items. KCCL emphasizes on introducing more brands in same products type rather than introducing more variation of same type product. KCCL set up an exclusive distribution channel for all products and price ranges set targeted by middle income and rural people of the country. 
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