Tournament Class Optimus Baitcasters Press Release

							Contact: Adrian Dare
Tel: (888) 547-9998, ext. 105
E-mail: adare@silstar.com

FOR IMMEDIATE RELEASE


   NEW PINNACLE OPTIMUS™ REELS OFFER “TOURNAMENT CLASS”
            QUALITY, PRECISION AND PERFORMANCE

       TUSTIN, Calif., July 14, 2010 – Pinnacle has teamed up with BASS Elite
Series and FLW touring pros to design its new Tournament Class Optimus ™
reels– a selection of ultra-smooth, extremely durable metal baitcasters weighing
in at just over seven ounces each. State-of-the-art, yet surprisingly affordable,
Optimus reels put professional-grade quality, precision and performance within
reach of the average angler.
       Pinnacle worked closely with its pro staffers – Paul Elias, Dave Wolak,
Britt Myers and Grant Goldbeck – to develop this series of “ultimate” baitcasters,
which includes reels ideal for virtually every bass-fishing application. The
Optimus™ family features a total of five Optimus XLT, Optimus XT and Optimus
X models, offering serious bass fishermen a variety of styles, gear ratios and
feature sets to choose from.
       Every Optimus reel boasts an exclusive metal X-Bone™ pattern frame that
maximizes strength and durability, while keeping weight at an absolute minimum.
X-Bone construction distributes the amount of critical stress equally to four points
(like a car chassis), ideally compensating for the entire weight load. This
proprietary frame design and metal side covers increase rigidity and torque
resistance too, allowing the gears to remain in perfect alignment at all times.
Optimus XLT and XT models also feature internal components (drive gear, drive
shaft and worm gear) made of Duralumin – an advanced “super alloy” that’s 20
percent stronger and 70 percent lighter than brass.

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       Pinnacle’s top-of-the-line Optimus XLT is a gleaming gold beauty that
fishes as good as it looks. An incredibly smooth, reliable performer, it boasts 11
stainless bearings (10 double-shielded ball bearings plus a roller bearing), a
blazing fast 7.3:1 retrieve, and Tandem Cast control, which combines the best
properties of magnetic and centrifugal braking systems. This reel’s rugged X-
Bone frame is complemented by metal side covers with a distinctive Titanium
Deposition (Titanium Nitride) finish. More than an aesthetic touch, this finish –
the result of Titanium particles vaporized in a vacuum chamber and chemically
bonded to the side plates – is significantly more durable and scratch resistant
than any painted surface. For superior fish-stopping power, the Optimus XLT is
equipped with an incredibly smooth, super consistent Multi-Stack Drag with cross
woven, uni-directional carbon fiber washers. The Optimus XLT (like all Optimus
models) also features the industry’s first QuickFlip™ Button for flipping and
pitching applications. Conveniently positioned on the right side of the frame, this
ergonomically designed button lets you engage the gears instantly without
turning the handle for lightning-fast hooksets. Additional Optimus XLT features
include: a curved, cold-forged aluminum handle and star drag, ergonomic handle
grips, Unlimited Anti-Reverse™, and a precision-click spool tension knob.
       While the Optimus XT boasts the same all-metal construction, advanced
features and professional-grade performance as the Optimus XLT, it sports a
slightly different look (“black chrome” Titanium Deposition side covers, instead of
gold). Optimus XT models are also available with a range of gear ratios – 7.3:1,
6.4:1 and 4.7:1 – to suit varying angler needs and preferences.
       Bass fishermen looking for a “Tournament Class” reel at an even lower
price can opt for Pinnacle’s Optimus X. This smooth, rugged baitcaster is
equipped with nine stainless steel bearings (8 double-shielded ball bearings plus
a roller bearing) and a versatile 6.4:1 retrieve. Like the Optimus XLT and XT, it
features an X-Bone metal frame and metal side covers (without the Titanium
Deposition finish). Tandem Cast Control and a QuickFlip Button also come
standard. Additional Optimus X features include: Multi-Stack Trulon drag
washers, precision-cut brass gearing, Unlimited Anti-Reverse™, a contoured
forged aluminum handle, and a precision-click spool tension knob.


                                      -more-
      Despite the advanced engineering, cutting-edge features and custom-
quality construction, Pinnacle’s Optimus baitcasters are affordably priced. The
Optimus XLT has an MSRP of $199.99, while the Optimus XT and Optimus X
models retail for $179.99 (MSRP) and $129.99 (MSRP), respectively.


SPECIFICATIONS:
OPTIMUS XLT
Item              Bearings      Gear Ratio    Weight (oz.)   Line Capacity (lb./yds.)
OP10XLTHS           10+1          7.3:1           7.6            10/140, 12/120

OPTIMUS XT
Item              Bearings      Gear Ratio       Weight          Line Capacity
OP10XTHS            10+1          7.3:1           7.6            10/140, 12/120
OP10XT              10+1          6.4:1           7.6            10/140, 12/120
OP10XTSR            10+1          4.7:1           7.6            10/140, 12/120

OPTIMUS X
Item              Bearings      Gear Ratio       Weight          Line Capacity
OP10X               8+1           6.4:1           7.5            10/140, 12/120




      To learn more about Tournament Class Optimus Reels, or the complete
line of Pinnacle fishing products, visit: www.pinnaclefishing.com.


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