How to Start Investing in the Stock Market

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How to Start Investing in the Stock Market
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This is an example of how to start investing in the stock market. This document is useful for conducting how to start investing in the stock market.

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RH Investment Services

Autumn Edition









RH Investment Services welcomes you to the latest edition of Investment Bulletin, our

update on developments in the world's finance sector.



We hope you find the contents of interest. If you have any questions, or would like to

discuss any of the points raised, please give us a call.









Investing for beginners

Many investors are happy to earn a return from their money simply by sticking it in a

savings account. For those who want their money to work harder, the stock market can

offer greater potential, although the reward is dependent on the amount of risk you are

willing to take.



By investing in the stock market, you’re buying shares (or equity) in a company in the

hope the company will perform well and the share price will go up. Of course, it can go

down as well, which is the extra risk you take on. Stock market investments should be

viewed over the medium to long-term and most professionals will advise you to keep

them for at least three to five years.



If you’re looking to invest directly into a company’s shares, then you should concentrate

on companies whose businesses you understand. It helps if you can keep on top of

market news and have some knowledge of the way in which the stock market operates.

This is difficult for many investors who don’t have the time, experience or capital to

invest directly. As an alternative you can invest in equities by putting your money into a

collective investment scheme, such as a unit trust or an OEIC (Open Ended Investment

Company). Your money will be pooled with that of other investors and the fund manager

will select which companies to invest in. You will pay a fee for this service.



Some funds aim to provide you with an income, while others are designed to deliver

capital growth. Some funds simply track a stock-market index and have no element of

stock-picking. Other funds are actively managed and target a particular sector of the

stock market, or geographical region. These funds tend to carry higher fees as a result.

The advantage of the collective investment route is that with a smaller amount of

investment capital, you can achieve a more diversified portfolio. With a professional

stock-picker at the helm, you would expect your money to outperform the returns of a

Contact Us: savings account. However, to ensure that’s the case, it’s worth doing some research

into a number of products to see which one best matches your own financial

RH Investment requirements.

Services Ltd

KIC Millennium Way

Thanet Reach There are many products on the market and if you’re looking at investing in equities, you

Business Park should consider how much risk you’re willing to take and whether you feel confident

Broadstairs enough to pick your own stocks – or would prefer a professional to make your choices

Kent for you.

CT10 2QQ

Tel:01843 609261

Building a portfolio

Portfolio is the term for a range of investments which is owned by a single person

or organisation. It is generally spread across a variety of assets, including

shares, bonds, property and cash, the allocation of which has been determined

in relation to that investor's objectives.



Ultimately, a portfolio’s success is dependent on its performance – but one

investor’s idea is never the same as the next. Your attitude to risk is highly

personal and the solution you choose must reflect that.



Risk is key to helping determine which asset classes you select, and in what

proportion. For example, cash is virtually risk free and the interest that it earns

provides you with a regular income. However, because there is no risk attached,

the income payments are generally quite low and change in line with Bank of What is a

England base rates. There is also zero opportunity for capital growth.

portfolio?

At the other end of the scale we have equities, ie: shares which allows you to A portfolio is the collective term

participate in company profits. Equities generally offer greater long term income

and capital growth opportunities as a successful company will increase not only for the total of all your

dividends but also reinvest in itself, increasing its value. However, unlike cash, investments, which might

equity prices are highly volatile as they react to changes in market sentiment. In

include a range of asset

addition, if things go wrong for a company, you may end up getting back less

than you originally invested. classes, such as equities,

bonds, property and/or cash. Its

Making this decision, ie: how much of your portfolio goes into each asset class,

success is dependent on the

is known as asset allocation. Combined together, asset classes can actually

complement each other, helping to smooth out some of the peaks and troughs of way it performs, although one

investment performance. Perhaps surprisingly, different asset classes tend to investor’s definition of

perform in different ways, and this lack of correlation between them means that

one will often compensate when another is having a difficult time. performance may differ from

another as we all have a

A good portfolio should generate the maximum possible return for you for your

different outlook. Hence, there

given level of risk. Of course, you should always remember that investment is for

the long term and performance is not guaranteed. Indeed, you may not get back is no catch-all solution to fit

what you invested, particularly if you withdraw after only a couple of years. everyone’s investment needs. A

However, if you have allocated your portfolio in the right way, you are in a much

good portfolio should generate

better position to maximise your opportunity and lower your long term risk.

decent returns while keeping

within your risk profile. This is

Common mistakes

We are all human and in all walks of life, we make mistakes - which for investors, done by selecting an

costs money. Therefore, if you know the most common ones, you can avoid losing appropriate mixture of different

out where others have lost before. For example, don't follow the herd – remember

when people piled into dotcoms in the late 1990s? Don't sell out on a downturn assets, bearing in mind not just

without serious reason - you are crystallising your loss and may miss out on a risk but also your age, your

rebound. And never chase a quick profit, thinking you can time the market – this is

needs, your timelines and your

no different to gambling on horses. Investment should be planned and should be

for the long term. Any other approach makes it a highly risky business. financial position.

Building the core

A core investment is a series of holdings around which you can construct the

rest of your portfolio. The theory is you will keep this investment for the longer

term, while tailoring other parts of your investment portfolio to follow more short-

term gains or higher risk strategies. Although dependent on your specific attitude

to risk, the principle of a core investment is that the majority of your portfolio is

invested in mainstream funds which can offer a diversified mix of assets and can

provide stable low-risk returns.



This can be supplemented by a satellite strategy comprising a smaller

percentage of your portfolio, focusing on more specialised areas designed to

increase overall returns. For example, you could target a specific industrial

sector, such as commodities, or a type of overseas stock such as emerging A long term view

markets equities. It is important to remember that portfolio risk is a highly

personal element which varies from investor to investor and you should be Over the long term, the stock

comfortable with the overall level of risk you are taking. Core funds are designed market has tended to

to act as a central focus around which others parts of the portfolio can be

outperform cash. However, it is

planned. Whichever type of core holding you select, it is worth ensuring you

remain invested for the longer-term and choose a provider that will be able to also volatile, which has a

keep your investments on track even if your requirements change. tendency to scare investors -

perhaps even tempting them to

sell. However, selling after a

sharp fall can be a knee jerk

reaction. Falls can often be

followed by upward movements

and, over the long term, short-

term corrections should have no

serious impact on your

objectives. The nature of share

prices means they do go down

as well as up, but think before

you act. Have your needs

changed? Has your attitude to

risk changed? Has your overall

view of the market changed? If

your portfolio is structured to fit

your aims, time should be all it

needs.

Pensions and ISAs What is a

With longer life expectancies many investors’ are concerned about their retirement PEP?

income. Some are now looking to boost their pension funds, either by topping up PEPs were the

company schemes, or using alternative vehicles. One such vehicle is the Individual predecesors to ISAs.

Savings Account (ISA) which can also help to ensure your retirement income is as Introduced in 1987,

healthy as possible. PEPs (Personal Equity

Plans) were tax-

ISAs and pension plans are both seen as tax efficient investment vehicles. however, efficient vehicles and

there are big differences between the two. For example, when you put money into your there were two main

pension plan, the contribution qualifies for a tax rebate up to your highest rate which, for types: the single

a higher rate taxpayer can add a significant amount to their investment. However, in company PEP; and

exchange for this benefit, you must keep your money invested until at least age 50, and the general PEP

on retirement, the income you receive is taxable, and counts towards your personal allowing a selection of

allowances. investments. Although

you cannot take out a

With an ISA, the money you invest comes from taxed income and no rebate will be new PEP, any you

given. However, ISAs have no minimum term - so you can withdraw the proceeds, or an have can continue to

income before you reach 50. In addition, any income you do withdraw will be tax free and exist with similar levels

will not count towards any personal allowances. Which approach is best for you of tax-efficiency to

depends entirely on your personal situation. Call us if you would like to find out more. ISAs - and the ruling

dividing the two types

of PEP has been

abolished. If you own

any PEPs it’s certainly

worth ensuring they

work as hard as

possible and, using the

robust PEP transfer

market, you can

search investment

managers to provide

competitive

performance in the

What is an ISA? same way as ISA

investors.

An Individual Savings Account (ISA) is basically a

tax efficient wrapper which you can place around a

Issued by RH

wide array of assets or investment funds to protect investment Services

them from Capital Gains Tax on growth and any which is authorised

additional liability to Income Tax on income. There and regulated by the

Financial Services

are two types – the mini and the maxi – and in this Authority. The

tax year (2007/08), you can invest a total of up to contents of this

£7,000. A maxi ISA allows you to invest all £7,000 newsletter do not

constitute advice and

into stocks and shares – either directly or via should not be taken

collective investments. Using mini ISAs, however, as a recommendation

you can split your £7,000 across assets, with up to to purchase or invest

in any of the products

£3,000 going into deposit based savings accounts mentioned. Before

and up to £4,000 being available for investment in taking any decisions,

stocks and shares. we suggest you seek

advice from a

professional financial

adviser. All figures

and data contained

within this document

were correct at time

of writing.


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