UA Web Banner Policy
September 2007
It is important for each part of The University of Arizona to help build our reputation as
the leading public university in the American Southwest. Through thousands of Web
pages, collectively we are creating important impressions about this University. It is
critical, therefore, that our Web pages present a consistent and strong image.
Soon all UA websites will be required to use an approved UA banner at the top of each
page to clearly identify that it is part of the University. What follows are specific policies
and timelines for each area of the University. Please note that these policies are in
addition to the existing Required Website Standards (link to page.)
Level One Websites
Websites for colleges and schools, non-academic departments and service units. This
includes but is not limited to: Administration, Enrollment Management, Human
Resources, Student Union and all UA museums. For a complete list of Level One Web
sites: (link.) For colleges, the banner should be used on all pages that are part of the
overall college domain. (Departments, centers and programs also will be required to use
the banners but will have more time to make the transition.)
Timeline: Level One Websites have three months to add one of the approved UA Web
banners to their site. (We will include an actual deadline before we roll this out.)
Level Two Websites
Websites for all academic departments, research institutes, centers and bureaus, service
and administrative units. Also included are UA committees, organizations and official
student organizations. Also included are UA committees, organizations and official
student organizations. (Add link to Research Centers and All Departments & Colleges
index)
Timeline: Level Two Websites have six months to add one of the approved UA Web
banners to their site.
Level Three Websites
Websites for UA sponsored conferences, symposia and exhibitions.
Timeline: Level Three Websites have nine months to add one of the approved UA Web
banners to their site.
Exceptions
The following will not be required to use the UA Web banners:
The University of Arizona home page
Course specific information such as curriculum, syllabi, faculty bios and CVs
Web-based applications and intranet sites – (examples: Webmail, Student Link,
Employee Link, ArizonaMed)
Personal home pages
Student clubs that are not officially recognized student organizations
If existing partnerships or collaborations with other universities or outside organizations
could be compromised or diminished by UA branding, or if this policy conflicts with
existing branding policies, please contact Leslie Johnston, in the Office of External
Relations to discuss options. (520) 626.2539
UA Web Banner Technical Requirements
The UA Web banner is comprised of two components and one option
1. UA logo approved for Web (the A-Line logo)
2. One of six banner color options
3. Optional- navigational links for the department
The UA Web logo:
The UA Web logo (A-Line logo) must be positioned within the area that’s left of
center on the banner bar so that the right end of the logo does not cross the mid
point of the banner width.
The UA Web logo (A-Line logo) must be clickable and link to the UA homepage
(www.arizona.edu).
The UA Web logo (A-Line logo) must be the official one set by The University of
Arizona Brand Identity Program in the Office of External Relations.
The UA Web logo (A-Line logo) must include alt text reading, “The University of
Arizona”
The Color Bar:
The color bar must be the top-most element of the web page.
The color bar must extend across the width of the content on the Web page,
regardless of the screen resolution. See examples (links to fake sites)
The color bar must be in one of the (6) color options.
The height of the color bar must be 42 pixels.
Navigation Links:
Departmental navigation links are allowed but not recommended
The navigation links line must be flush right and positioned within the last third of
the banner and centered within the top and bottom of the banner bar.
Examples of last third banner bar measurements:
o 800 pixel resolution not to exceed beyond 267 pixels
o 1024 pixel resolution not to exceed beyond 341 pixels
Links must be text only with a “|” (ascii pipe) separator, or equivalent css
elements between multiple items.
Banner link text must be part of one of these font families: Arial, Avenir, "Lucida
Grande", Verdana, Helvetica, sans-serif. Italic, bold, and bold italic are not
allowed.
Font size does not need to be specified, leaving the default font setting in place
If setting the font-size is desired, it should not be below 90% of the original
default font size. Preferred units for setting the font size are percentages (%) and
"ems" (em)
The font color can be:
1. Blue, red and dark grey banners: white
hover color: #CCCCCC
2. Light grey banner: black
hover color: #999999
3. White banner: red or blue
hover color: #CCCCCCGraphic elements, search boxes, or drop down menus are
not permitted in this space
For more information, templates, or technical help:
Link to LTC help page
Link to logos in RedBar Café
The Office of External Relations reserves the right to amend, update or change the
contents of this document.