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Press Release THE WEATHER CHANNEL LAUNCHES ALL-NEW INTERACTIVE 3D

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Press Release THE WEATHER CHANNEL LAUNCHES ALL-NEW INTERACTIVE 3D Powered By Docstoc
					Press Release

   THE WEATHER CHANNEL LAUNCHES ALL-
     NEW INTERACTIVE 3D APP FOR IPAD
 With presenting launch sponsor Westin Hotels & Resorts, redesigned app to
provide global and hyper-local map views, enhanced tools for forecasts, news
                                 and social

LONDON, 27 OCTOBER 2011: The Weather Channel® (TWC), together with
presenting launch sponsor Westin Hotels & Resorts, is proud to reveal an all-new
redesign of its popular The Weather Channel for iPad App, offering consumers a
stunning new perspective to discover, interact and share the weather and news
happening at their doorstep and around the world. The revamped, easy-to-use
interface goes beyond forecasts to tell the weather story and its impact on
consumers' daily lives through immersive visualization, an interactive 3D globe with
spinning map view, an integrated news and social tab, weather-triggered background
images and more.

"In the age of the interactive social experience, we know weather information needs
to be visual, accurate and at your fingertips. Part of the success of our iPad app has
been our ability to listen to consumer feedback for ideas on how to improve, and we
have learned a lot since it first launched with the original iPad," said Cameron
Clayton, executive vice president of digital product at The Weather Channel
Companies. "This was an opportunity to create a better product that's all about the
consumer and gives them the opportunity to truly explore and share."

The Weather Channel for iPad App brings together the best of TWC on mobile with
the best of TWC on television to give consumers customized weather information at
the tap of a finger for up to 10 saved locations. New features include:

      Weather-triggered background images on the home screen change to
       match local conditions, with 3D animated backgrounds available on iPad 2
       devices.
      An immersive weather forecast screen displays current conditions, a 10-
       day forecast, and expandable hourly forecasts in 15-minute TruPointsm
       increments for deeper engagement.
      An interactive 3D spinning globe view to spin, pinch and zoom for weather.
       A satellite map shows pinpointed favorite locations, geo-tagged iWitness
       photos and more.
      A news mash-up of the latest weather news articles from TWC, user-
       submitted iWitness Weather photos, and Twitter feeds from TWC
       meteorologists and severe weather experts.
      Social integration allows consumers to "Share" weather conditions via email,
       Twitter or Facebook; post a Tweet or upload iWitness photos and video
       directly from the iPad camera.
      HD-quality video of top news, weather forecasts, featured videos and original
       TV clips

The new app offers functionality from the original app, such as an extensive index of
advanced interactive weather maps with local points of interest and customizable
animated weather layers such as radar, clouds, UV index, rainfall, snowfall and
more. Consumers can still depend on severe weather alerts with Push notifications
and GPS "Find me" availability for weather conditions.

Westin Hotels & Resorts is the presenting sponsor of the new The Weather Channel
for iPad App, running a rich media campaign that allows consumers to "Wipe Away
Your Weather." The innovative campaign targets consumers based on location and
current weather conditions. For example, consumers in a snowy location will see
their screen fill up with snow and can then "wipe away" that snow to reveal a
warmer, tropical Westin resort destination, interact with the property, learn about
other Westin Hotels & Resorts destinations, and share the experience via Facebook,
Twitter and email. The campaign, created with creative agency Bartle Bogle Hegarty,
digital agency Razorfish and rich media vendor Celtra, will run on multiple TWC
platforms.

For a video demo of the new app, visit:
http://www.youtube.com/watch?v=mTN8n8DKzmE. The Weather Channel for iPad
App is available for free from the App Store on iPad or at
http://www.itunes.com/appstore/.

In the UK, The Weather Channel website http://uk.weather.com receives more than
2 million monthly unique users with a global reach of more than 50 million. On mobile
platforms it has more than 7 milllion UK monthly page impressions and more than 55
million app downloads worldwide.



                                       ENDS
For further information please contact Braben:

Richard Lambert, richardl@braben.co.uk 020 7025 8021

Sarah Whyte, sarah.whyte@braben.co.uk 020 7025 8021


About The Weather Channel
Launched in the UK in July 2001, The Weather Channel, a website (http://uk.weather.com)
and mobile phone app, is a provider of comprehensive and reliable weather information
across the UK and the rest of the world. Covering 2,900+ postcodes in the UK and 1,984 UK
cities, weather.co.uk also provides information on activities surrounding people’s lives and
interests such as health, travel and recreation. A wide-range of innovative weather maps are
available on the site including radar (rain) and satellite (clouds) data. The Weather Channel
is partnered with three leading industry names, orange.co.uk, aol.co.uk and Yahoo! UK &
Ireland. The Weather Channel is also available on the go via its mobile edition,
wap.weather.co.uk.

				
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posted:11/21/2011
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