Download Logo 50 Golden Labatt Blue Beer Cans Are Each 'Ticket' to 50 Buffalo Labatt Blue launches Bills 50th Anniversary Promotion 08.26.2009 – BUFFALO, NY – Dennis Scovazzo of Wheatfield found the first of 50 golden cans hidden in specially marked 16 ounce can, 12-packs of Labatt Blue. The Twitter Pitc golden can wins him 50 Bills prizes, ranging from tickets and autographed jerseys In celebration Anniversary, to meeting All-Time Team members. "golden" oppo The Buffalo Bills and Labatt Blue teamed up on the golden can contest in News Facts celebration of the Bills 50th Anniversary season. People can search inside specially In celebratio marked packages of Labatt Blue for one of 50 golden cans. Each golden can winner Anniversary gets 50 Buffalo Bills prizes. “golden” op Yorkers wh “We’re glad Dennis won the Ultimate Bills Prize Package,” said Ryan Daley, beer. People can associate brand manager for Labatt Blue. “He loves his football team and loves his marked 16 o beer – Labatt Blue. It’s nice to have commitment like that pay off.” one of 50 g 12-packs ar In addition to the contest, Labatt Blue also highlights some of the best Bills’ retail locatio moments on three collectible, retro-style cans available in the specially marked 12- and Syracu packs. Consumers can collect all three “Bills’ moments” while searching for the golden can – which may win them the Ultimate Bills Prize Package. Go to Resource Li Labatt Golde www.mybluemybills.com for more information. Labatt USA S Official Buffa “Labatt Blue is a Buffalo favorite and the perfect match for the Bills 50th Season,” said Bruce Popko, Bills senior vice president of business ventures. “We are excited to share amazing Bills’ moments and great prizes for the Labatt Blue Golden Can promotion and together provide this opportunity to the incredibly loyal fans of Western New York.” The Ultimate Bills Prize Package includes items and experiences ranging from game tickets and autographed jerseys to meeting Bills All-Time Team members. Golden cans are found in specially marked 16 ounce can, 12-packs, available at participating retail locations. Ultimate Bills Prize Package Winners of the Golden Can promotion get 50 Bills prizes each. Highlights of the prize package include: • Home, away and throwback replica jerseys • 50th Anniversary autographed football • Tickets to five home games • Meet and greet with All-Time Team members • Tour of the practice field, weight and training rooms • Autograph session at training camp • Heavyweight Bills jacket • Other branded Bills and Bills 50th Anniversary items About the Buffalo Bills Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won two American Football League (AFL) Championships (1964 - 1965) and won an NFL record four straight AFC Championships (1990 - 1993) that included four trips to the Super Bowl. The Bills are a progressive organization and pride themselves on the regionalization of their team. They hold their training camp in Rochester, NY and were the first NFL team ever to play a home game in Canada with the Bills Toronto Series that began in 2008. As Western New York's top-rated sports and entertainment choice, the Bills annually entertain nearly one million fans at Ralph Wilson Stadium, produce the region's number-one rated sports television programming, have one of the NFL's largest fan clubs with the Bills Backers, and host the most visited team website in Western New York. Under the guidance of newly elected Pro Football Hall of Fame member and original team founder, Ralph C. Wilson, Jr., the Bills will celebrate their 50th Season in 2009. For more Bills information, please visit buffalobills.com or call (716) 648-1800. About Labatt USA Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue daily from Canada. Labatt is America’s top-selling Canadian beer. First brewed in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. Labatt Blue is a 2004 Gold Medalist in the World Beer Cup. Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue. Labatt USA imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States. View and subscribe to news from Labatt USA here: http://www.pitchfeed.com/labattusa/1974 Always enjoy responsibly. -30- Short URL: http://pitch.pe/23424 About Labatt USA Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue daily from Canada, which is America’s top-selling Canadian beer imported by Labatt USA. First brewed in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. A 2004 Gold Medalist in the World Beer Cup, Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue. Labatt USA imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States. Always enjoy responsibly. Contacting Labatt USA Labatt USA 50 Fountain Plaza Buffalo, NY 14220 716.880.1433 Website: http://tinyurl.com/labattfacebook Press Contact Mary Beth Popp Office: 716.880.1433 Cell: 716.864.5315 Email: email@example.com Facebook: http://tinyurl.com/labattfacebook Twitter: mommb Interview Request Mary Beth Popp Office: 716.880.1443 Cell: 716.864.5315 © Copyright 2009 PitchEngine, Inc.