50 Golden Labatt Blue Beer Cans Are Each 'Ticket' to 50 Buffalo Bills Prizes

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                50 Golden Labatt Blue Beer Cans Are Each 'Ticket' to 50 Buffalo
                Labatt Blue launches Bills 50th Anniversary Promotion

                08.26.2009 – BUFFALO, NY – Dennis Scovazzo of Wheatfield found the first of 50
                golden cans hidden in specially marked 16 ounce can, 12-packs of Labatt Blue. The       Twitter Pitc
                golden can wins him 50 Bills prizes, ranging from tickets and autographed jerseys       In celebration
                                                                                                        Anniversary,
                to meeting All-Time Team members.
                                                                                                        "golden" oppo

                The Buffalo Bills and Labatt Blue teamed up on the golden can contest in                News Facts
                celebration of the Bills 50th Anniversary season. People can search inside specially      In celebratio
                marked packages of Labatt Blue for one of 50 golden cans. Each golden can winner          Anniversary
                gets 50 Buffalo Bills prizes.                                                             “golden” op
                                                                                                          Yorkers wh

                “We’re glad Dennis won the Ultimate Bills Prize Package,” said Ryan Daley,                beer.
                                                                                                          People can
                associate brand manager for Labatt Blue. “He loves his football team and loves his
                                                                                                          marked 16 o
                beer – Labatt Blue. It’s nice to have commitment like that pay off.” 
                                                                                                          one of 50 g
                                                                                                          12-packs ar
                In addition to the contest, Labatt Blue also highlights some of the best Bills’ 
                                                                                                          retail locatio
                moments on three collectible, retro-style cans available in the specially marked 12-      and Syracu
                packs. Consumers can collect all three “Bills’ moments” while searching for the
                golden can – which may win them the Ultimate Bills Prize Package. Go to                 Resource Li
                                                                                                        Labatt Golde
                www.mybluemybills.com for more information.
                                                                                                        Labatt USA S
                                                                                                        Official Buffa
                “Labatt Blue is a Buffalo favorite and the perfect match for the Bills 50th Season,” 
                said Bruce Popko, Bills senior vice president of business ventures. “We are excited
                to share amazing Bills’ moments and great prizes for the Labatt Blue Golden Can
                promotion and together provide this opportunity to the incredibly loyal fans of
                Western New York.”




                The Ultimate Bills Prize Package includes items and experiences ranging from
                game tickets and autographed jerseys to meeting Bills All-Time Team members.
                Golden cans are found in specially marked 16 ounce can, 12-packs, available at
                participating retail locations.


                Ultimate Bills Prize Package
                Winners of the Golden Can promotion get 50 Bills prizes each. Highlights of the
                prize package include:
                • Home, away and throwback replica jerseys
                • 50th Anniversary autographed football
                • Tickets to five home games
                • Meet and greet with All-Time Team members
                • Tour of the practice field, weight and training rooms
                • Autograph session at training camp
                • Heavyweight Bills jacket
                • Other branded Bills and Bills 50th Anniversary items
About the Buffalo Bills
Founded in 1959, the Buffalo Bills are one of the most storied franchises in the
National Football League (NFL). The Bills have won two American Football League
(AFL) Championships (1964 - 1965) and won an NFL record four straight AFC
Championships (1990 - 1993) that included four trips to the Super Bowl. The Bills
are a progressive organization and pride themselves on the regionalization of their
team. They hold their training camp in Rochester, NY and were the first NFL team
ever to play a home game in Canada with the Bills Toronto Series that began in
2008. As Western New York's top-rated sports and entertainment choice, the Bills
annually entertain nearly one million fans at Ralph Wilson Stadium, produce the
region's number-one rated sports television programming, have one of the NFL's
largest fan clubs with the Bills Backers, and host the most visited team website in
Western New York. Under the guidance of newly elected Pro Football Hall of Fame
member and original team founder, Ralph C. Wilson, Jr., the Bills will celebrate their
50th Season in 2009. For more Bills information, please visit buffalobills.com or call
(716) 648-1800.


About Labatt USA
Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue daily from Canada.
Labatt is America’s top-selling Canadian beer. First brewed in 1951, Labatt Blue
offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity
character and a slightly sweet taste. Labatt Blue is a 2004 Gold Medalist in the World
Beer Cup. Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.


Labatt USA imports and markets Labatt Blue™, Labatt Blue Light™ and other 
Canadian brands into the United States. View and subscribe to news from Labatt
USA here: http://www.pitchfeed.com/labattusa/1974




Always enjoy responsibly.


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About Labatt USA
Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue daily from Canada,
which is America’s top-selling Canadian beer imported by Labatt USA. First brewed
in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma,
good balance, fruity character and a slightly sweet taste. A 2004 Gold Medalist in the
World Beer Cup, Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.


Labatt USA imports and markets Labatt Blue™, Labatt Blue Light™ and other 
Canadian brands into the United States. Always enjoy responsibly.


Contacting Labatt USA
Labatt USA
50 Fountain Plaza
Buffalo, NY 14220
716.880.1433
Website: http://tinyurl.com/labattfacebook

Press Contact
Mary Beth Popp
Office: 716.880.1433
Cell: 716.864.5315
Email: mpopp@mower.com
Facebook: http://tinyurl.com/labattfacebook
Twitter: mommb

Interview Request
Mary Beth Popp
Office: 716.880.1443
Cell: 716.864.5315




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