Vo l u m e 4 , N u m b e r 2 Fall 2006
The Journal of NORTHWOOD UNIVERSITY
Jason Brickl, ’95
NORTHWOOD Inside MISSION STATEMENT
The mission of Northwood University is to prepare qualified
undergraduate and graduate learners of any age or station
ON THE COVER The Journal of NORTHWOOD UNIVERSITY with the tools, skills, and intellectual capacities for productive
Volume 4, Number 2, Fall 2006 leadership careers in a global economic network of free
markets and private enterprise. The University emphasizes
In the competitive
place, it’s innovation that
experiential learning and innovation at graduate and
undergraduate levels for both traditional and non-traditional
students. Through general education and focused discipline
helped Jason Brickl, ’95, F E A T U R E S mechanics study, learners are prepared for varied management careers.
Additionally, its programs emphasize:
keep pace at Ballweg
Dr. Albert Einstein was an innovative, • the dynamics of a free-enterprise society in which
Chevrolet. Creating management and entrepreneurial skills predominate and
big-idea kind of guy. But, he was not an
“competitive options” at where individuals can take risk for individual and common
entrepreneur, at least not by NU faculty, good and gain,
the three dealerships in
Joe Rousseau’s definition. • the aesthetic, creative, and spiritual elements of life and
the Madison, Wis., area,
their relative importance to living in the fullest sense, and
like installing computers
• the global, diverse and multi-cultural nature of enterprise.
in the waiting room to
allow customers to
conduct business while OUTCOMES
cars are being serviced, We measure our success by the outcomes our students
has fueled Brickl’s ascen- achieve. Our graduates:
sion to a top executive 1. Understand the tradition of freedom.
post in his hometown
26 25 things to do 2. Have a broad practical understanding of their
3. Are familiar with the ideas driving enterprise leaders.
College years are all 4. Communicate effectively in speech and writing.
5. Understand complex global issues.
about learning and 6. Have a constant attraction to new ideas.
making memories 7. Can explain their personal values.
8. Understand the aesthetic, creative and spiritual
to last a lifetime. elements of life.
Check out our list
12 NUCARS turns 10 of the most fun
9. Are effective self-evaluators.
10. Are action oriented.
11. Are skilled at detecting and solving problems.
things to do on or 12. Seek lifelong education.
Working with an international team, students have four
days to save a fictitious failing Toyota dealership as part of IDEA CREDITS
the 10-year-old NUCARS program. The Northwood Idea is published three times yearly for
alumni and friends of Northwood University. It is pro-
duced by the University Advancement Department at
Northwood University, 4000 Whiting Drive, Midland,
16 Two-way benefits Permit No. 220.
Send address changes to Julie Meyer: 4000 Whiting Drive,
Midland, MI 48640-2398, (989) 837-4297,
Faced with a 25 percent NORTHWOOD UNIVERSITY IS ACCREDITED BY THE HIGHER LEARNING
increase in healthcare COMMISSION AND IS A MEMBER OF THE NORTH CENTRAL ASSOCIATION EDITOR-IN-CHIEF: Sherrie Graham
premiums, Don Hunkins, (800-621-7440; HIGHERLEARNINGCOMMISSION.ORG). EDITOR: Kathy Backus, Backus Public Relations, Inc.
MANAGING EDITOR: Linda Mathieu
hedged a pretty
GREAT IDEAS NORTHWOOD ADVISORS: Matt Bennett,
Susan McCreery, Craig Root, Charlene Rosin
big bet in GRAPHIC DESIGN: NU Creative Services Dept.
switching 4 Carpe Diem 36 Outstanding Alumni CONTRIBUTING WRITERS: Kathy Backus, Wendi
Brownson, Brian Builta, Patricia Lichtman, David
5 New President Awards McKay Wilson, Dr. Joseph B. Rousseau.
a self-insured PHOTOGRAPHY: David-Lorne Photographics, Bob
plan in 1992. His 6 Revving up the Car Biz 38 Alumni Profile Rashid Photography, Stephanie Brown, Stefan
Gallard, Craig Root, Char Rosin.
bet paid off. PRINTER: F.P. Horak
19 AQIP 40 Alumni in Action NORTHWOOD UNIVERSITY IS COMMITTED TO A POLICY OF
NONDISCRIMINATION AND EQUAL OPPORTUNITY FOR ALL
34 Degree of Honor 42 Ideas in Action PERSONS REGARDLESS OF RACE,GENDER,COLOR,RELIGION,
CREED,NATIONAL ORIGIN OR ANCESTRY,AGE,MARITAL
STATUS,DISABILITY OR VETERAN STATUS.THE UNIVERSITY IS ALSO
52 Family Album COMMITTED TO COMPLIANCE WITH ALL APPLICABLE LAWS
P R E S I D E N T
P R E S I D E N T ’ S M E S S A G E
“This will be a very good time for Northwood University” of Ethics
New beginnings are fateful affairs. And nonetheless so with us as
our Trustees have named Keith A. Pretty, J.D., to be our new President and The community of students,
CEO. By now you know about him through our Website, the announce- faculty, and staff of Northwood
ment in this issue and the streaming video of our announcement that is University affirms this code of
available online. He will address you in this space in the next issue, so this is ethics as the behaviors that
s the changing colors of
my chance to context it, thank you and welcome the future. advance our shared values:
fall usher in a new term,
First: What is terrific about this announcement? A look at our histo-
ry discloses that we have had just two prior presidents and CEOs in our Integrity Northwood University begins
history, starting with our co-founder Arthur E. Turner. By selecting someone In all our actions we shall be guid- a new season in its 47-year history with the appointment of a new president,
who has not “grown up” in our system (I was a 17-year veteran 24 years ed by a code of behavior which Keith A. Pretty, J.D.
ago, when I became your CEO), our Trustees have said,“Northwood is a reflects our values, unimpeded by Pretty was selected by the Board of Trustees as Northwood’s third presi-
circumstance, personal gain, pub- dent and chief executive officer, following the retirement of Dr. David Fry
grown-up system that has mastered its own processes and intents and
lic pressure, or private temptation.
can now profit from the perspective of a veteran president with broad after 24 years of leadership. Chairman of the Board, Dr. John Hohman said
experience in public and private life, within education, government and Pretty “stood out as the best candidate” from a pool of 80 initial applicants,
the business community.” That is wonderful. We will treat all others with consid- as part of a six-month national search process.
Second: The search process, which included several Northwood eration for their circumstances “With his experience and his time in the private sector, he just has such
candidates in the final cut of seven, also proved how strong and able our and with thoughtful regard for a great background,” Hohman said.
system has become in creating extraordinary leaders inside our walls. their value as human beings.
Several of the search committee members have asserted that “any of the candidates could have In the past seven years Pretty has served as president and CEO of Walsh
done the job” which is high praise indeed by Trustees who can now fully appreciate our internal Honesty
College, a non-residential, business school in Oakland County, Mich. In
strength. We will embrace truthfulness, leading Northwood, Pretty is looking forward to being a part of a university
Third: Northwood has the luxury of a transition to new leadership not because of an emer-
gency, but on account of strength. Our academic, financial and advancement health is the best in
its history, so we can truly benefit from the leadership Keith Pretty will bring us.
fairness, probity, and demand the
absence of fraud or deceit in
ourselves and others with whom
Keith A. Pretty • Resume with a robust student life environment.
Students may be asked to scoot over to make room for the new president
as he slips into a seat in classrooms on campus – part of his “managing by
Fourth: As a personal matter, I cannot imagine a better situation than being able to serve for we act. Education: walking around style.”
several more years as a Trustee ex officio, teaching around the system and being involved with 1973 Bachelor of Science in Education, “I learned from my mentor, Dr. Diether Haenicke, the former president
what I hope are important advancement projects. This opportunity to “help, but stay out of the Responsibility
Western Michigan University; of Western Michigan University, that you can’t get to know what’s really
way” is the magical dream of most long–time CEOs anywhere. Now, I have the opportunity to We will be accountable for the
care and welfare of others and Major: Political Science; Minor: Social Sciences going on if you don’t get out and walk around,” Pretty explained. “I plan to
prove it can work for the institution I love more than anything. 1978 Juris Doctor, Thomas M. Cooley Law School
responsible for the intended and spend a lot of time walking around the campuses, getting to know students,
Fifth and finally: I have known Keith Pretty for seven years and you will be very enthusiastic
unintended consequences of our faculty and staff and asking a lot of questions.”
about what will happen to us under his leadership. He is a leader with proven credentials who will
take us far beyond what we can now imagine. This will be a very good time for Northwood
actions. Experience: The tall, silver-haired former Green Bay Packers football player will be
University. 1999-2006 President and CEO, Walsh College hard to miss on campus. Considering his outgoing, approachable personality,
Freedom 1998-99 Project Director, Michigan Workforce
I owe all of you enormous thanks for the pleasure of working with you. It is one thing to be We will exercise personal freedom he will likely be shaking hands and engaging in lively conversations as he
named CEO; it is quite another to be accepted as a leader by those who know the organization Development Taskforce
while insuring others be immune gets to know the Northwood family. His firm belief in wide-open access to
the best — strengths, warts and all. You have been so kind to me, to Claudia, to Juliane and to 1992-98 Vice President for External Affairs and
from arbitrary interference on administration encourages others to get to know him on a first-name basis.
Daniel. And you have made my professional life a joy by your successful effort to create, from with- account of condition or circum- General Counsel, President and CEO,
Leadership and teamwork have been the common denominators
in, a truly fine engine of progress for our society. I am very proud of you. stance, insuring that freedom will Western Michigan University Foundation
1987-92 General Counsel and Vice President for throughout his very diverse background in education, the private sector,
This issue of The Northwood Idea could not have a better theme: INNOVATION. It is exactly that be constrained only by our
adventure upon which we are embarked today. First you will meet alumnus Jason Brickl, the responsibility for its consequences. Legislative Affairs, Western Michigan University government service and athletics.
youngest in an elite group of GM dealers selected to create and INNOVATE a new prototype for 1980-87 Senior Washington Representative; “Leadership comes at all levels in an organization, not just from the
Chevrolet dealerships. Then you will take a deep dive into the Northwood NUCARS program which Empathy Senior Governmental Affairs Representative; top,” explained Pretty. “Teamwork is critical in our competitive global
INNOVATED an entirely new way to use an automotive dealership computer–aided simulation to We will endeavor to understand Governmental Affairs Representative, marketplace, and particularly in a higher education landscape.”
create a multi-national, multi-cultural group of competitors able to win in a diversified, global indus- the feelings, thoughts, and notions Amoco Corporation, Washington, D.C. Pretty attributes his success at Walsh College to teamwork. “People
try. Then you will get to meet our own CFO, Don Hunkins, who INNOVATED an entirely new way to of others in order that compas- came together in creating a strategic plan,” he said. “Because so many
1982-87 Adjunct Assistant Professor,
provide healthcare benefits for a growing organization while lowering costs and expanding bene- sion and fairness of our actions
may result. Western Michigan University people throughout the organization participated in making the plan, they
fits in a world consumed by opposite trajectories in both areas. Following that you discover AQIP an , 1979-80 Administrative Assistant to Senator want to make it happen.”
INNOVATION in accreditation in which Northwood is taking a national leadership position. William Sederburg, Michigan State Senate,
Spirituality Pretty is humbled, and admittedly challenged to follow in the footsteps
All that and honorary degree recipients, outstanding alumni award recipients, campus tours
We will seek the spiritual develop- Lansing, Michigan of David Fry. “I’m honored to follow in David’s footsteps, but I wear a size
with what’s new on all three campuses and lists of terrific things to do on your next visit! Finally, an
ment necessary for our happiness 1975-78 Administrative Assistant to Minority 13 shoe. There are going to be times when the footprints don’t exactly match
alumni profile that will gladden the hearts of all of us who think maybe we could do with fewer and growth and encourage an
taxes. Jonathan Williams, ’05, will lead the way!
Leader, Michigan House of up,” Pretty pointed out at the formal announcement of his new position.
environment that supports this Representatives, Lansing, Michigan
As we INNOVATE with new leadership, we focus on the INNOVATION that best defines our growth for all.
Already, Pretty feels he has found a home at Northwood.
everyday process. Welcome to this issue of The Northwood Idea. “I was overwhelmed by the reception I received when introduced to the
Achievement Family: Married for 22 years to Gretchen faculty and staff. What a great kickoff to my presidency.” • Kathy Backus
We will exercise our skills to create (Hartenburg) Pretty, BBA and MBA,
Dr. David E. Fry, President and CEO high achievement and applaud Western Michigan University.
1982 - 2006 the high achievement of others. Children: Adam, 17; Audra, 15;
4 NORTHWOOD UNIVERSITY • FA L L 0 6
Kathryn, 12, Victoria, 12.
FA L L 0 6 • NORTHWOOD IDEA 5
I N N O V A T I O N
Right: Darlene Ballweg and Jason Brickl
Below: The newest Ballweg Chevrolet dealership is a snapshot of Chevy’s future.
Revving up the
The car-business bug bit Jason Brickl during high school in the late 1980s, when
minivans were moving quickly off the lot at Ballweg Chevrolet in Sauk City, Wis.
At first, Brickl, ’95, did whatever the service department required – either wash-
ing cars or shoveling the gunk from service gutters where oil and other detritus
from car repairs gathered.
6 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 7
I N N O V A T I O N
y the time he was a high school senior, Brickl was working after school, weekends, and dur-
ing vacations. He’d seen enough to announce one day that he was ready to work with cus-
tomers on the used-car lot. He remembers his first sale as if it were yesterday. It was a 1988
gold Chevrolet Astro van bought by a local deejay who needed a roomy, used vehicle to cart around
his sound equipment.
The sale fattened his wallet with several hundred dollars and gave him a first-hand appreciation
s a freshman, Jason Brickl attended his first
for a job that paid handsomely for good performance.
Northwood University International Auto Show in
“The car business got in my blood early,” says Brickl, 33, of Prairie du Sac, Wis., about a half-
1991. He has attended every show since then and
hour outside of Madison. “Other high school kids were bagging groceries or working at the golf
plans to travel from Wisconsin to his 16th consecutive
course. I sold cars. I earned my commissions. And, by 17, I knew I wanted someday to become a car show this fall. That weekend, he’ll be among 40,000 car
dealer.” enthusiasts who will descend on the Michigan campus to
Sixteen years later, Brickl is living his teen-age dream as Vice President and Dealer Operator at see the newest models for all
Ballweg Automotive Group, which has three dealerships in the Madison area and expects to gross major European, Asian and
$100 million this year. In December, Brickl helped Ballweg open a state-of-the-art dealership and American manufacturers on dis-
service center in Middleton, Wis. At the recent grand opening, Ed Peper, General Manager of GM’s play.
Chevrolet Division, called Ballweg’s newest dealership a “snapshot of Chevy’s future.” Brickl’s company, the Ballweg
“Ballweg Chevrolet is the first dealership in the country utilizing Chevy’s new facility image pro- Automotive Group, kicks in $5,000
gram,” explained Peper. “Darlene and Jason have caught the vision of Chevy of the 21st century. You to help finance the event, which is
can be sure other dealerships are in the process of following their lead and catching this vision, too.” in its 43rd year.
Brickl assisted in designing a facility featuring a wireless business center with computers and “I wouldn’t miss it,” says Brickl.“I
copy machines in its customer waiting room, a quick-lube operation for drivers whose cars need rou- just like to come back to campus
tine maintenance, and a heating system that runs on waste oil and saves $6,000 a month in fuel costs. and enjoy the show.”
Such innovations have helped Ballweg keep pace in the competitive automobile mar- When Brickl was a Northwood
senior, he chaired the event, which is organized and run
ketplace. Brickl says putting computers in the waiting room has proved popular among
entirely by Northwood students. This year’s chairman, Ryan
drivers who’d like to be productive while wait-
McGinty, ’07, says the show, whose theme is “The Fantasy
s we continue our commitment towards ing for car repairs, instead of staring at a cable
of Innovation,” will look at the latest in car design and
escalating business investment in television news channel. technologies.
Wisconsin, what Darlene Ballweg and her “If people realize they can conduct busi- Students in Northwood’s automotive marketing class-
team have built in this new Chevrolet ness from here, that provides a competitive es, as well as other Northwood students, are now working
dealership is a remarkable achievement. advantage for us,” says Brickl. “We’re provid- on the displays for each auto group, creating backdrops
In doing business based on old-fash-
ing them with a better option.” to showcase the new cars and trucks. Up to 400 vehicles
ioned values, they are blazing a trail for
others to follow.”
Coming up with that competitive advan- from more than 50 manufacturers will be featured, with
Jim Doyle tage has fueled Brickl’s ascension to a top some displays big enough for up to 17 cars.
Governor of Wisconsin executive post in his hometown dealership, the Those in automotive marketing classes get graded on
place his father bought the family Chevrolets their work. A student-led panel also judges the displays
during his childhood. Today, that means incorporating the latest in technology and business strategies and hands out awards in 13 categories.
to both keep pace in the global economy and cater to the fickle American consumer. McGinty has asked the manufacturers to bring their
After researching new dealerships around the country, Brickl worked closely with General most futuristic cars, to provide a glimpse of what the
Motors Zone Manager Scott Mueller and an architect to develop the recently opened 37,000 square- motoring public might expect down the road.
“We want as many concept cars as possible,” he says.
foot complex in Middleton, with 27 service bays, a spacious Chevrolet showroom and a GM
“We want to see the industry’s newest ideas.”
Goodwrench QuickLube center. Though the QuickLube centers generally operate independent of
For students like McGinty, the auto show provides real-
dealerships, Brickl insisted that one be incorporated into this new facility. That way, customers who
world experience managing a major event, with 900 vol-
needed their tires rotated or oil changed could come to Ballweg, where GM technicians might also unteers and tens of thousands of visitors. It also puts
Jason Brickl, ’95, is proud of the newest Ballweg
spot other repairs that could be done at the adjacent service center. McGinty and other student leaders in direct contact with
Chevrolet dealership he helped create.
“Jason really understands his market,” says Mueller, who has worked with Brickl since 2000. “I industry executives, working on a joint project.
wish I could clone him. GM would be very successful with lots of Jason Brickls.” “At first I was worried if I could handle it, but it has
At the Middleton dealership, Brickl succeeded in developing a building that was convenient for been so much work, and so much fun,” says McGinty.“I’ve
his customers, affordable for his company, and friendly to the environment. For example, the waste oil made a lot of contacts that could come in handy when I
graduate. There aren’t many students who can say they
were in charge of an international auto show.”
8 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 9
I N N O V A T I O N
Brickl ’s “Every vacation, he was back here selling,” says Ballweg,
President of the Ballweg Automotive Group. “It was a wel-
NORTHWOOD come sight to see him back. Selling cars was born right into
connections him. He’s such a natural.”
Though Ballweg was Brickl’s automotive home, there was
not a job opening when he graduated from Northwood. So, he
ince graduating in 1995,
Jason Brickl has maintained headed west to work as a management trainee at Toyota’s U.S.
close ties to Northwood. His headquarters in Torrance, California. A year later he was trans-
company, Ballweg Automotive ferred to Cincinnati, where, at age 24, he became Toyota’s
Group, provides two $1,000 schol- youngest district manager, serving as a liaison between 20
arships each year to automotive Toyota dealers and the manufacturer.
marketing students who have By 1997, he was back in Wisconsin as sales manager for a
Toyota dealership in Madison. When passing through Sauk
demonstrated academic success
City, he’d stop by Ballweg Chevrolet to say hello to his friends.
and financial need. In April, he
Two years later, Darlene Ballweg had an opening for a general
manager at the dealership frequented by Brickl’s family.
Outstanding Alumni Award.
“I extended the opening, we talked, and he was very glad
Brickl appears as a guest lec-
to come back home,” says Ballweg. “Jason is someone who is
turer a few times each year in
very calm and collected and is always optimistic. He’s really
Northwood automotive marketing
like a son to me.”
classes, giving students insight into Brickl’s return to Ballweg came at a crucial time for
the challenges they’ll face in the American automobile dealers, who were facing increasingly
bustling auto marketplace. fierce competition from foreign manufacturers. As Ballweg’s
He also recruits at Northwood dealer operator, Brickl’s role is to understand the suburban
for openings at Ballweg’s three Wisconsin market, advertise judiciously, and motivate his sales
dealerships. Currently, Ballweg has staff to promote GM’s products, including its biggest seller
11 Northwood alumni on staff, Ballweg Chevrolet’s newly opened dealership in Middleton, Wisconsin is and top money-maker, the Silverado pick-up.
All this technology was years from development in 1991
including two of Brickl’s the first in the country to utilize Chevy’s new facility image program. Brickl says he’s up to the challenge, and he exudes the
when Brickl confided to Darlene Ballweg that he wanted to
Northwood classmates, Matt Saxe, kind of enthusiasm he first showed out on that Sauk City used-
become a car dealer when he grew up. At the time, Ballweg,
’95, and Chris Carnevale, ’95, who car lot 16 years ago.
who had taken over the business following her husband’s death
are both senior managers. collected at the QuickLube facility’s 4,000-gallon tank is burned by a high-tech furnace
in a farming accident, had “You learn in this profession that people are genuinely
Other Northwood alumni at that heats the sprawling complex. Though the system cost $150,000 to install, Ballweg
warned Brickl that it wouldn’t excited about their automobiles,” he says. “There’s a certain
Ballweg include Richard Kamm, saved $6,000 in utility costs during its first month of operation this winter. The compa-
happen overnight. In fact, she attraction to new models. When you get excited about a car,
’05; John Lux, ’05; undergraduates ny also doesn’t have to pay to have the waste oil carted away.
told him he’d need to study and that helps you sell it. People
Mark Udehofen and Josh Harris, “If I dispose of the oil, I’m just giving someone else my problem,” he says. “But, if
work at it to become successful. he day a new transport shows up and I want to touch and smell that
Adam Fitzpatrick, ’03; Laura we can burn it, we can heat our facility in a way that’s beneficial financially and envi- don’t have the excitement is the day I’ve new car, and there’s that old
She suggested he attend
Johnson Carnevale, ’95; and ronmentally.” got to get out of the business. I still get adage about people wanting
Northwood, which over the past
Ballweg has also done away with paper records, with Brickl overseeing the installa- excited, seeing transport after transport,
Regina Brickl, ’97. four decades has developed a to kick the tires. They do.”
tion of a system that scans all documents into a computer system which is accessible each with eight shiny new vehicles. I
reputation as one of the nation’s top schools for aspir- Brickl says his heart still
from all three Ballweg locations or anywhere in the world that has an Internet connec- hope I never lose that affection.”
ing automotive executives. Jason Brickl beats a little faster when a
tion. Thirteen video cameras in the new dealership allow Brickl to monitor the work site Vice President and Dealer Operator truckload of new cars
Brickl took her advice, was accepted, and drove
from afar, and Ballweg managers all sport Nextel telephones equipped with Blackberry Ballweg Automotive Group arrives.
his maroon 1986 Monte Carlo SS on the eight-hour
technology, which allow mobile access to the Internet and email. “The day a new transport
trip to Northwood’s Michigan campus in 1991. He
“It’s not business as usual, and customers have expectations that are higher than shows up and I don’t have the excitement is the day I’ve got to
found his niche at Northwood, majoring in business adminis-
ever,” says Brickl, who drives a Chevy Tahoe, a GM FlexFuel vehicle that can run on get out of the business,” he says. “I still get excited, seeing
tration and specializing in automotive marketing.
regular gasoline or E85, which is 85 percent ethanol. “You need to combine technology transport after transport, each with eight shiny new vehicles. I
On vacations, he’d come back to Ballweg to work the lot
and innovation with flat-out good customer service. Technology can help, but we are hope I never lose that affection.” • David McKay Wilson
in Sauk City, where he did so well that Darlene Ballweg lent
still a people business.”
him a 1992 Chevy Lumina demo to drive for his remaining
three years in school.
10 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 11
N U C A R S
ortunately, none of this is your fault; you’re the person brought in to solve this mess. Unfortunately, there are
F other challenges: you’re only 22 years old; you’re working with an international team whose members speak
several different native languages; you’re solving these problems while visiting Germany; and, by the way, you
only have four days to turn this dealership around.
This is the automotive marketing nightmare thrown at students participating in NUCARS (Northwood
University’s Computer-Aided Retail Simulation), the 10-year-old international program designed to challenge automo-
tive marketing majors while giving them international exposure and experience working within an international team.
NUCARS has become a distinctive and prominent international program for Northwood University.
“There are other international competitions,” says Bob Serum, Vice President for Academics and International
Programs, “but I don’t think anyone else does something with cross-cultural teams. For my money, that’s the key.”
Serum and Northwood President David Fry were the brains behind NUCARS when the program began 10 years
ago. Toyota had been giving its dealership simulation program to Northwood University students since the early
1990s, “much to the delight of our students,” Serum says. Then Serum and Fry raised the question: What would hap-
pen if the simulations were performed with Northwood’s international partners in an international setting? Serum and
Fry approached Toyota Senior Vice President Al Wagner with their idea. “It took him all of 30 seconds to say, ‘Toyota
is in,’” Serum recalls. The first international dealership simulation took place at Nurtingen University in Geislingen,
Germany, in 1997, under the name ICARS (International Computerized Automotive Retail Simulation). The partner-
ship between Toyota, Northwood University, and Northwood’s international partner schools has lasted 10 years so far.
During that time more than 750 internation-
al students have joined 100 Northwood
University students in one of the most
unique international experiences in the
A Balancing Act
The NUCARS concept is simple: students
from Northwood and seven international
partner schools form 10 teams consisting of
one student from each school. Each team
has four simulated business quarters to
A Global Perspective improve business at a fictional Toyota deal-
ership in the United States. Teams must
make decisions each quarter to improve
functions in four departments of the dealer-
ship: new cars, used cars, service and parts.
At the end of each quarter, students learn
Working with international team members, NUCARS participants whether their decisions were good, bad or
have four days to turn around failing Toyota dealerships in the just plain ugly.
simulated competition. The trick is to balance profits while
Your Toyota dealership is in trouble.
meeting all 18 of Toyota’s quality assur-
You’re hemorrhaging money, ances, the most important of which is customer service. What complicates the scenario, explained Tim Gilbert,
customer satisfaction stinks, and Automotive Marketing Chair on Northwood’s Florida campus, is that members of each team speak different languages
and have different knowledge bases, and levels of understanding. “It is a communication problem, a cultural problem,
you’re not meeting any of Toyota’s 18 and ultimately,” Gilbert said, “a business problem.”
standards for quality assurance. “What students get out of the experience,” Serum says, “is the knowledge that everyone has different problem-
solving skills. I want our students to appreciate that.”
12 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 13
N U C A R S 10 years of
10 years of NUCARS
The 10th NUCARS event took place Feb. 28 to
March 11, 2006, in Geislingen, Germany.
Excitement and adrenaline ran high on the first
The Impact of Perspective
By the end of NUCARS 10, all but one of the 10 teams made a profit,
and three teams met all 18 of Toyota’s quality standards. The NUCARS
experience throws a lot of responsibility at students, but they all return
day as the 70 students from the eight schools met with a profit of knowledge. That knowledge helped Wright come home
and settled into the room that would be home for with a job in California as a product specialist intern with Lexus of 2005: Netherlands
the next four days. The mood turned more seri- America in Los Angeles. “If I had not gone to NUCARS, I would never
ous when the students began to focus on the have gotten that opportunity,” Wright said. “It’s definitely one of the 2004: Cedar Hill, Texas
thick notebooks in front of them. Each notebook highlights of my Northwood career.”
contained the bad news about the failing Toyota While most students do not return from NUCARS with jobs,
dealership, which had lost $564,000 the previous Seventy students from eight schools gathered at the Geislingen Serum says most do 2003: Northeim, Germany
year. The notebooks also contained 50 to 70 pos- campus of The University of Nuertingen in Germany for the 10th come back changed.
sible decisions for each of the four departments NUCARS competition. In previous years, 2002: Anger, France (ESSCA)
of the dealership. Each team would choose three some of the interna-
decisions for each department each quarter. tional students from
“It’s a little overwhelming,” said Jonathan Wright, ’06, “but once we start talking to our teammates, it becomes less so.” NUCARS would 2001: Barrie, Ontario
The first quarter is the toughest, students say, because they are still digesting the notebooks as they start getting to know attend Northwood
their teammates. Decisions made the first quarter will often determine the fate of the dealership. English is the language of University to study 2000: Copenhagen, Denmark
choice, but each student speaks at a different level of proficiency. They are faced with problems such as advertising strategies, automotive market-
keeping the right amount of inventory, employing the right number of people, determining hours of operation, maintaining a ing; and while some
steady flow of foot traffic through the dealership, training employees, and on and on. still do that, most of 1999: West Palm Beach, Florida
“The hardest problem we had as a team,” said Brant Bezila, ’06, “was deciding where to start.” Bezila’s team consisted of the international
two German students, one French, one from Denmark, and Bezila, who described the competition as intense, but fun. “The schools have estab- 1998: The Netherlands
challenge of the other quarters was sticking to our plan of attack, while still trying to meet all the standards of excellence.” lished bachelor-level
Bezila’s team made a $1.4 million profit – the highest of any group – but failed to meet one of the 18 standards. “This simula- automotive marketing
1997: Geislingen, Germany
tion proved to me that I really have gained a lot of automotive-related knowledge at Northwood University.”
Wright’s team began by focusing on customer satisfaction. “We thought that would lead to higher profits,” Wright said,
“which was a good route, but we neglected the standards Toyota had set. By the final quarter, we still had several standards we
programs of their
“The experience NUCARS
NUCARS partner schools:
had not met.” By the end, Wright’s team met all 18 standards, but finished in the middle range based on profit. “It was
intense,” Wright said. “We were a little sleep deprived and in a different time zone and our bodies were worn out by the end,
but we had fun; it just may not look like it in the pictures that were taken.”
empowers students to
work in a different
way,” Serum said. “I partner
Georgian College – Barrie, Ontario
Jordan Riley, ’06, pointed out the hardest problem to overcome was that each student had a different solution for each
problem. “There is no room to be pig-headed or to only be sold on your view,” Riley said. “Listening is essential to finding the
common ground. We decided that unless everyone could agree on a decision, we would not make it, no matter what.”
Riley’s team had to change the hours of operation twice, which wasted an important decision opportunity. By the end, the
call it an impact of
appreciation of differ-
ent cultures is intensi-
Bundesfachschule – Calw, Germany
team missed two of Toyota’s quality standards, but Riley was not fied by working Bundesfachschule – Northeim, Germany
upset. Student teams presented their dealer-
together in a work-like
ship solutions. In the end, all but one
“I loved the interaction between cultures,” she said. “I real- environment.”
team showed a profit and three teams
ized there is so much more in this world than the Western way met all of Toyota’s 18 quality standards. Riley continues to
The University of Nuertingen – Geislingen,
of doing things.” talk to students she
When competition ended each afternoon, students toured met through NUCARS in Germany, and she is excited about the possi-
Germany, visiting automotive sights such as the Mercedes-Benz bility of future contacts in the European automotive industry. “The
Museum, where they saw the first car ever built; a BMW dealer- world has become much more inviting to me,” Riley said. “NUCARS ESSCA – Angers, France
ship in Munich; the BMW Museum; and the Geneva Auto Show has allowed me to not be afraid to put myself out there and know that I
in Switzerland. can succeed.” • Brian Builta
IVA – Driebergen, The Netherlands
Students describe the NUCARS experience as “intense,
but fun.” Ultimately, NUCARS proves to students that
Niels Brock University – Copenhagen, Denmark
they’ve gained a lot of automotive-related knowledge
14 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 15
B E N E F I T S
“S haring the cost, by asking for an employee con-
tribution, is more common today. Sharing the
risk and the savings, too, is not so common.”
Chief Financial Officer
“It was Northwood University
but the situ-
ation was so serious I figured, ‘what do we have to lose,’” said
Hunkins. “A 25 percent increase is a big number and with the
state of healthcare, that figure could continue to increase.”
Since Northwood became self-insured in 1992, employees
have received a rebate every year for the amount of money Worth the
Self-insurance plan pays off
Don Hunkins, Chief Financial Officer, Northwood University, is not a gambling
they’ve paid into the plan for participation.
“The first year the President announced the reimbursement,
he was greeted with a big round of applause,” said Hunkins.
The employee rebate makes NU’s healthcare plan unique.
man. But, he hedged a pretty big bet when he switched Northwood’s Nowadays, most companies require employees to share the risk or If Northwood had accepted the 25
employee benefit plan to a self-insured program in 1992. pay a portion of their benefits. Northwood took it a step further percent increase in premiums back in
in allowing employees to share in the benefit, in addition to 1990, and assuming a 10 percent
assuming the risk. That means when healthcare claims are not as annual increase every year since,
resented with a potential 25 percent increase in premiums for the next year,
Hunkins knew the university could not afford such a cost. He was betting high as expected in a given year, employees get a share of those today the university would be paying
the insurance company’s estimated increase in healthcare savings, along with the university. $8.3 million per year in healthcare
costs for the following year was high. He figured the spike in “If we’re asking employees to share the risk, they should costs. Instead, Northwood’s current
claims the previous year, which is the data insurance companies share in the benefit as well,” Hunkins pointed out. It’s a notion cost for healthcare is $4.3 million
use to forecast future healthcare costs, was an anomaly. that makes sense, but it’s hardly the norm in today’s business annually.
It was a gamble for Northwood to take on the risk asso- world.
ciated with healthcare costs and become self-insured. “Sharing the cost, by asking for an employee contribution, is
more common today. Sharing the risk and the savings, too, is not
If Hunkins was wrong, it would cost the university
dearly. If he was right, it would result in huge sav-
ings – for Northwood and employees.
He placed his bet ... and he was right!
so common,” said Hunkins.
The idea to restructure Northwood’s benefit plan this way
came to Hunkins as he wrestled to find a viable solution to the
“I t was a gamble, but the situation was so
serious I figured, ‘what do we have to
lose’. A 25 percent increase is a big
number and with the state of health-
care, that figure could continue to
escalating costs of healthcare.
“It became clear that there really is no such thing as
insurance for healthcare,” explained Hunkins. “Higher
claims equal higher premiums. The question everyone
seemed to be asking was how to pay for increasing
Every year since Northwood became
self-insured in 1992, employees have
received a rebate for the amount of
money they’ve paid into the plan for
increase.” The fact that Hunkins didn’t think Northwood’s
Don Hunkins healthcare costs would actually go up by 25 percent
Chief Financial Officer
in 1992, as the insurance company was projecting,
Within one year of imple- caused him to ask a different question.
menting the self-insurance plan, Northwood employees received a “Instead of how do we pay for healthcare, I asked
100 percent rebate in money they had paid for healthcare. ‘how can we share the risk?’” said Hunkins.
Before coming to Northwood 24 years ago,
Hunkins worked in banking for six years.
16 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 17
B E N E F I T S A Q I P
The concept of sharing the risk was derived from
the days of deregulation in the banking industry,
when banks decided they could no longer assume
all of the financial risk, but needed to share risk
with customers. It worked for banks, why not
Northwood, Hunkins thought.
The plan has worked, indeed. Hunkins
receives calls regularly from companies interested in under a microscope
Payback modeling Northwood’s healthcare plan. But, it
won’t work for everyone. Implementing such a
plan requires the right organizational culture, says
In the business world, quality management is the process
Since Northwood Hunkins. companies use to assess what’s working and what’s not. As
became self-insured in “It works well in an organization with some element of trust a business school, Northwood is using AQIP to take a close
1992, employees have between administration and the workforce,” said Hunkins. “It requires look at itself. In preparation for its next accreditation
received a rebate every an organization where people understand the dynamics of the economy
review, the university has joined 163 education institutions
year for the amount of money and healthcare. People have to care about the organization and its
nationwide involved in the innovative AQIP process.
they’ve paid into the plan for par-
ticipation. The following charts the “Our people could see the fact that Northwood was continuing to
sing AQIP, an Academic Quality Improvement Program from the Higher
savings received in the 13 years deal with the rising cost of healthcare. They had enough trust in the
Learning Commission, part of the North Central Association (NCA) of Colleges
since the plan was introduced. organization to allow such a plan to be introduced,” explained Hunkins.
and Schools, Northwood is benchmarking quality improvements
An added benefit of sharing the risk and savings is the incentive through a rigorous process that will continue for as long as there
Employee healthcare rebates: for employees to become smart consumers in are needs. The NCA, one of six regional institutional accred-
healthcare. iting agencies in the United States, launched AQIP as an
alternative process through which already-accredited
hen I hear people tell me how their benefits institutions can maintain their status through continuous
1994 50% improvement.
1995 100% have helped them and how much they appreci-
ate the healthcare they have, that makes it “Northwood could have undergone the Program to
1996 95% worthwhile. That’s when I know I’ve made a Evaluate and Ensure Quality (PEAQ) accredita-
1997 66% contribution that really counts.” tion process, same as we have since 1974,
1998 40% Don Hunkins but we decided to take a road less trav-
“Giving back eled with the new Academic Quality
1999 40% serves as an
Chief Financial Officer
Northwood University Improvement Program (AQIP) offered
2000 40% incentive to con- by the Higher Learning Commission,”
2001 57% trol costs,” point- said Tim Nash, Provost, Michigan campus.
2002 40% ed out Hunkins. “It’s a more difficult route that forces us to be account-
2003 66% Hunkins gets a lot of thank yous when rebate checks are passed able weekly, monthly and annually, not just every 10 years. The results
2004 20% out. It’s not the rebates that he’s necessarily proud of, it’s ensuring that are far greater, and I’m confident that we will look back and be far better
2005 80% able to measure our successes individually in units and as a whole.”
people have adequate healthcare coverage.
First accredited in 1974, Northwood faces its next accreditation review
“When I hear people tell me how their benefits have helped them
in 2010. The university still has to fulfill all regular PEAQ accreditation
Over the life of the plan, the aver- and how much they appreciate the healthcare they have, that makes it criteria, but also is going the extra mile with AQIP.
age rebate is 63%. In dollars, $5,262 worthwhile,” said Hunkins. “That’s when I know I’ve made a contribu- “We’ve heard leaders of other institutions define accreditation
has been returned to employees. A tion that really counts.” • Kathy Backus as an eight-year sleep,” said Robert Serum, Vice President of
family of four has received a total Academics and International Programs. “Armed with 10-year accredi-
dollar rebate of more than $21,000. tation periods, after eight years ‘resting,’ we then spent two years con-
ducting evaluations and preparing for the accreditation visit, and then
it’s forgotten for another eight years. We wanted a more ongoing
process, and when AQIP first became available in 1999, we studied it for
a few years and then decided to apply in 2003. It involves a much more
thorough self-assessment than the regular accreditation. There is a focus
on the health of the institution,” explained Serum.
18 NORTHWOOD UNIVERSITY • FA L L 0 6
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A Q I P
Tim Nash, Provost,
“We have a model for con- what’s working
tinuous improvement in
place,” said Nash. “It’s a & what’s not
work in progress.
Now we need to Putting itself under a microscope to
know where to determine what’s working and what’s
put the resources not – Northwood is documenting and
to maximize the continuously updating its findings in a
benefits of the ,
Portfolio, the product of AQIP the inno-
Employees vative accreditation process offered
are empowered by through the Higher Learning
Departments emerged from
the process, which Commission.
the initial projects with a much
allows anyone at any level How AQIP action plans succeed will
greater understanding, the hallmark of the
to make logical decisions be summarized in a Systems Portfolio,
rather than moving slowly led by Gerry Moultine, Chair of the
“Success is in including as many related Mathematics and Natural Science
departments and their staffs as is possible,” said Department, Michigan campus.
“People always instinctively knew what
Nash. “There has been a lot more engagement in the Systems Portfolios – living docu-
the correct decision was, but often waited
accreditation process than ever before.” ments for thinking, managing and prob-
too long in making those decisions,” said
Communicating a clear direction for the university in vari- lem-solving – are a central resource for
Serum. “We knew there were some risks
ous locations and time zones was a huge challenge. Teams met all the institution’s faculty, staff and
with delegating the responsibilities, but we
in person, via video-conference and communicated electroni- administration encompassing a shared
believe organizations can’t remain viable
“It made sense to us as sev- cally. explanation of how things happen and
without taking risks.”
eral key leaders will be retiring within the next few years, The employee development initiative required that every how they relate to everything else in the
Since networking with many regional
including our president,” said Serum. “Not only would it pro- employee be contacted, a monumental task for its team mem- organization. They also are a vehicle for
and national businesses is a direct benefit communication.
vide good support for incoming leaders, but it fits with any bers. Teleconferencing was effectively used to bring employees
of a Northwood education, “The AQIP process has made all the
leadership transitional process. Quality systems spread man- outside of the main campus together. Surveys were adminis-
the process is easily difference in the world in being able to
agement throughout the institution so that reasonable decisions tered to all operating units. Employee evaluation and per-
understood as a qual- communicate and make people inter-
are made at all levels. The AQIP program helps employees formance plans are being redesigned.
ity management nally and externally aware of how all
make decisions at all levels.” The initiative centered on valuing people by
system. the units interact with each other and
Northwood’s AQIP involved six rev- helping them gain skills, experience and knowl-
“Businesses don’t how they fit together,” said Moultine.
enue generating units – the Florida, edge. The direct benefits to students are
recognize an AQIP “The greatest benefit has been the
Michigan, and Texas campuses; enhanced delivery of instruction and a greater
label, but they increased awareness. We’re not at a
University College; the DeVos knowledge of instructors. Continued profes-
know quality man- place where we are experts yet, but
Graduate School; and University sional development also models lifelong
agement when they we’re one of a select few institutions
Advancement, according to learning, one of NU’s institutional outcomes. using the AQIP process.”
see it,” said Serum.
Nash, who led the oversight “We assembled a diverse team whose ,
According to AQIP a portfolio is an
“Northwood is an
team to develop the struc- members are located in four states and represent “atlas” of the institution, an “almanac”
incubator for character
ture and matrix of the all five operating units,” one of the action reports that reports performance results, an
and enterprise develop-
process. stated. “The Northwood employee group is dispersed “encyclopedia” that describes the key
ment, not only for stu-
AQIP requires three all over the country, and their needs vary greatly from processes, and is a “resource room,”
dents but also for our
action projects in place at all region to region, department to department, and among job where people can find out how a
times. NU’s first three areas of titles and descriptions. We feel it is imperative that we meet process, service or activity works, why it
special attention were learning and those needs, regardless of what, who, or where they may was created or maintained, how it is
retention of students, institutional strategy arise.” performing, who oversees it, and more.
assessment, and employee development. The action AQIP success is based upon how important the institution “The portfolio will summarize how
projects analyzed data, developed a student attrition/retention makes the process, according to Serum. we help students learn, what processes
model, and incorporated and tested methods to maintain the “Institutions can make it relatively unimportant or a high we use,and how we improve and meas-
priority,” said Serum, who stresses that NU’s success is based ure results,” said Moultine.
upon the overwhelming understanding and buy-in of employee The 100-page Systems Portfolio must
Chaired by Nash, the team is already selecting its next
groups. “One of our best successes is that our people be continually updated to reflect
embraced it.” changes and provides a valuable
resource internally and externally.
Bob Serum, Vice President of Academics
and International Programs
20 NORTHWOOD UNIVERSITY • FA L L 0 6
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A Q I P
A Systems Appraisal, required every four years, allows institutions to gather more
feedback for improvement. The Systems Portfolio provides key information for
the accreditation review.
Advances in technology have been a key factor in the AQIP process, says
Moultine. The creation of an Intranet – a private, internal network – and the
Internet have allowed Northwood to link all Northwood’s global and domes-
tic campuses and centers to share information.
“Twenty years ago, no one would have considered doing research or
meeting this way; it was painfully slow,” said Moultine.
Due January 2008, the Systems Portfolio will be available online at
http://www.aqip under Northwood University.
Nine AQIP categories provided a framework to help
Northwood analyze, understand and explore opportunities to
improve key processes.
Those categories are:
• Helping students learn,
SYSTEMS AQIP • Accomplishing other distinctive objectives,
• Understanding students’ and other stakeholders’ needs,
...a living • Valuing people,
• Leading and communicating,
document • Supporting institutional operations,
• Measuring effectiveness,
• Planning continuous improvement, and
• Building collaborative relationships.
Each AQIP category uses context, process, results
and improvement items to pose questions:
• How does the organization approach its key sys-
• How does it design robust processes that consistently
• How broadly has the institution implemented effective
approaches across departments, operations and loca-
• How does it measure processes and evaluate results?
• How do the organization’s results and trends compare with
other organizations trying to achieve similar goals?
• How does the institution use information about the results to
improve its own approaches?
• How does the organization learn to improve continuously from its
experience with these processes?
• How effective are the organization’s processes in meeting students’
and stakeholders’ needs?
AQIP identifies high performing organizations with common values
and principles: focus, involvement, leadership, learning, people, collabo-
ration, agility, foresight, information and integrity.
22 NORTHWOOD UNIVERSITY • FA L L 0 6
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F A C U L T Y
ways you can go about learning and applying them. The traditional way is
Entrepreneurial through experience. You learn the ropes and make and learn from your mis-
takes. You take the hard knocks of commercial life. Hopefully, by the age
of 35 or 40, you have learned enough through trial and error to become a
successful entrepreneur. This is a long and expensive road.
The alternative is the “Northwood Way” – teaching you how to quickly
and efficiently identify opportunities, formulate ideas and assess their fea-
sibility. You learn to integrate the disciplines of marketing, accounting,
finance, law, technology and management to write winning business plans.
by Dr. Joe Rousseau, JD, Chair, Professor Entrepreneurship As you near the end of your Northwood studies, your presentation skills are
also well developed. You will be able to “communicate to convince” By Dr. Joe Rousseau,
2 JD, Chair, Professor
ntrepreneurs can learn a lot from the famous theo- E=MC or Entrepreneurship = investors, lenders and customers that your ideas are worthy of their hard-
retician and inventor, Dr. Albert Einstein. His for- Entrepreneurship
MECHANICS times Creativity2 earned cash.
mula, arguably the most famous scientific good Now, back to describing the entrepreneurship MECHANICS. The first
idea of them all, is “E=MC2.” This translates to: “ener- This Entrepreneurship Formula represents the education- is Entrepreneurship Management. This is the multidisciplinary study of all In addition to talking about E=MC2,
gy equals mass times the speed of light squared.” It al framework that guides our entrepreneurship students’ the MECHANICS. Its primary objectives are:
means that energy and mass are the same thing but are studies at Northwood. It values creativity, because it is • To teach you how to integrate the entrepreneurship MECHANICS I would like to provide our freshmen with a
in different forms, and that energy can change into mass, the springboard for innovation. It also emphasizes that into fast moving, disciplined business processes.
and mass can change into energy. in order to convert innovative ideas into profitable prod- • To create innovative new ventures and change management
few hints that will help them be more
Many new inventions and profitable products have ucts or services, an aspiring entrepreneur must learn how business models, and, effective and efficient college students.
emanated from Dr. Einstein’s creative formula. His to apply the MECHANICS of Entrepreneurship. • To be a passionate leader who keeps your team focused upon the
ideas and efforts led to the study of nuclear fission as a What are the MECHANICS of Entrepreneurship? customer, being motivated and driven to execute innovations Start by organizing your school calendar
method to produce energy. Yes, his letter to President How do they help our entrepreneurship students become quickly and profitably.
Franklin Roosevelt led to “The Manhattan Project,” super-marketers, best practice managers, disciplined The second one is the Marketing discipline, which is all about cus-
daily and outline your assigned readings
which created the first financial risk takers, inspirational and effective leaders tomer needs. Identifying the unmet need, quantifying its profit potential, every weekday night. This makes weekend
atomic bomb. However, who achieve their goals? How do they help entrepre- developing and producing a product with competitive advantages and pro-
the idea that nuclear fis- neurs create sustainable viding customer service that generates repeat sales are all determined with- time more flexible and reduces stress
sion could be used to cre- new businesses that are in the discipline of marketing.
ate fierce weapons was uccessful entrepreneurs are experts at capable of producing I tell my students the biggest surprise that awaits them in marketing
when deadlines near. In your classes,
ultimately applied to managing these business processes, and goods, delivering services classes is that marketing isn’t all about advertising, special events and run- discuss with your professors and fellow
peaceful applications, they understand the complexities of new and satisfying repeat cus- ning “fun” promotions. As I learned during my employment as a market-
which now light up cities, enterprise management. They know how tomers? ing and sales manager, the marketing discipline determines the profitability students articles you read in the Wall
heat homes and power to plan, organize, lead and control the The entrepreneurship and ultimate success of a business.
industry. myriad of business processes that MECHANICS are: Thus, to be a marketing expert, you must be a profit expert. Therefore,
Dr. Einstein was not just a theoretician. comprise a new venture. 1. The business you need to understand the “language and processes of money,” which you Be open to new ideas and ways of
He was also an inventor. He helped create Dr. Joe Rousseau, JD processes contained within learn in your Accounting & Finance classes. These disciplines help you cal-
many useful products. For example, in Chair, Professor a successful business culate vital information like: What will my sales revenues be? What are thinking. Study, listen and keep improving.
1930, he co-invented a novel refrigerator. Entrepreneurship enterprise. my costs? What will profits be? What are my taxes? How much cash will I
The Einstein Fridge cooled air, had no mov- 2. The methods used need to finance my new product or venture? How do my achievements
In closing, I welcome our entire
ing parts, and was portable and reliable. He to manage these business processes. compare to our planned budget? freshmen class to Northwood University.
certainly was a man ahead of the times, producing what Successful entrepreneurs are experts at managing The legal risks associated with new venture creation are extremely
we now need at tailgate parties. these business processes, and they understand the com- high. Unknowingly violating the law will not protect your business from I look forward to meeting my new
By now I assume you recognize that I admire Dr. plexities of new enterprise management. They know how heavy fines or dissolution. Thus, you need to understand the fundamentals
Einstein as an innovative, creative, big-idea kind of guy. to plan, organize, lead and control the myriad of busi- of the legal discipline. This will help you avoid costly mistakes and protect
freshmen entrepreneurship management
However, he doesn’t fit my definition of a successful ness processes that comprise a new venture. your personal assets. It also makes you an “educated” client, one who students and hearing about the summer
entrepreneur. Why? Yes, like the great doctor, successful For this article, I’ll limit my discussion to those knows when to seek legal advice before taking action and to keep potential
entrepreneurs innovate, create or recognize big ideas. business disciplines absolutely critical to your success as evidence secure, which helps your attorney support your legal position. experiences of our upper-class students.
However, they also lead teams that create new enterpris- an entrepreneur and change manager. These are the Technology and the Arts are the last disciplines we will discuss. They
es, which convert big ideas into profitable products and MECHANICS contained within: entrepreneurship man- are partners with the business disciplines. Let’s view them in the broadest
I am glad you have selected the
services. agement, marketing, accounting and finance, law, tech- context possible. They encompass: Information and Communication “Northwood Way” to learn the practices of
Clearly, Dr. Einstein was not an entrepreneur, but his nology and the arts. Technology, Science, Engineering and all the Creative Arts. Successful
great idea, E=MC2, has inspired me to liberally translate First, before discussing these critical entrepreneur- entrepreneurs know they must stay up-to-date with technological change. successful entrepreneurship.
it for my students into the following entrepreneurial- ship MECHANICS in further detail, let’s identify the They always include professionals from Technology and the Arts in their
speak formula. networks, because they are a constant source of innovation and creativity. •
24 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 25
B A C K T O S C H O O L
At Northwood we’re all about business, but as every college
student knows, sometimes you’ve just got to make time for a
little monkey business. It’s required!
When it comes to good times, Northwood students don’t
take a back seat to any of our larger university compatriots. It’s
a well-known fact that if you want something done, ask a
Northwood student to do it, and if you want to know where the fun is,
ask us again!
College years are about learning, achieving and making friends and
memories to last a lifetime. We’ve put together the following list of the
most fun things to do on or around each campus. Whether you’re a Florida
Seahawk, a Texas Knight or a Michigan T’wolf, look at our list, check it twice
and “remember when”.
14. Cool off MICHIGAN
with a smoothie
20. Get spooked at Halloween Horror
Nights at Universal Studios.
Visit Okeeheelee Café. 1. Shoot pool at the Student Union.
Park for a day 21. A road trip to Disney World is
of R&R with only three hours away.
15. 2. “Chill” on a bench on the Mall Walk
9. Practice for your 15 min- comrades. Get gussied
utes of fame – participate in and watch students frantically race to class.
7. Friday night film critics – campus Fear Factor.
up for an 22. Work on your tan at the pool dur-
evening of danc- ing a campus BBQ.
watch a flick with friends, ing at Renegades. 3. Volunteer your time or spend the day
then play film critic.
FLORIDA CAMPUS 10. “Gotcha” 23. Hop on a puddle jumper airplane
at the International Auto Show.
stress reliever 101… 16. Toss a line in the campus lake and to the Bahamas – just 30 minutes away.
8. Hang out with friends at
4. Ohhhh, the Duffy’s. a week-long water
catch a “big one.” 4. NU’s all about fashion!
1. Check out the auto
displays at the International beaches … the per- gun tag event. 24. Test your star power; audi- “Rock the Runway” at the
Auto Show. 17. Enjoy the best art tion for a spot on the Florida annual fashion show.
fect study atmos- and music anywhere at Campus News.
5. Bobsled rac- 18. Buy an NU sweatshirt to
ing – enter your keep from freezing in the AC. Show
bobsled with your
wheels in the Seahawk
2. Beach volleyball snow-free race. 11. Get hypnotized at the 19. Cheer
spring comedy event. Pride!
anyone? on the
6. Shop The Seahawk’s
Avenue, prefer- 12. Survivor NU Florida basketball team in the new
3. Gear up for the first game
ably during par- style, 24 hours and NOT a
of the baseball season at ents’ weekend. million bucks. Countess de Hoernle Student
Roger Dean Stadium. Life Center.
26 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 27
B A C K T O S C H O O L
18. Walk to class in a snow storm
– after all, it’s Michigan!
1. Attend Sanity Inn – enjoy an 10. “Cross over” and 16. Cedar Hill by day, Deep
19. Snow beach evening of insanity. Ellum by night!
volleyball ... only in become a lifelong Knight
Michigan. at the Crossing Over
2. Talent Ceremony. 17. Check out a real western-style
rodeo. Attend the Mesquite Rodeo.
20. Have the abounds –
cheapest and best check out
burger in town at
MICHIGAN CAMPUS the Bully.
5. Rent a canoe and paddle under the 21. Walk to Frick’s –
Tridge … just don’t fall in! 12. Hike the acres of wooded trails
on campus – nature helps cleanse the because it’s safer.
3. What’s your fashion
style? Find out at the Fashion
6. Experience the rivalry ... 22. Shop Main Street Show.
the Axe Bowl – 13. Eat at the Texan or Lil’ Chef in during any season.
T’wolves the wee hours of a Saturday
morning (or really late
4. Enjoy some culinary cuisine at
vs. SVSU! on a Friday 23. Visit the NU’s Iron Chef Challenge.
night). They Midland Center for the
are the best Arts to earn EXCEL
7. Pretend to
places for chow credit.
5. Experience a night of sophistica-
work out at tion at the Spring Ball.
after last call.
24. Attend at least one black-tie 11. Eat, shop and enjoy the West
14. event at NADA.
6. Northwood Idol … so you want
8. Inline skate to be a rock star? End Marketplace. 18. Earn EXCEL credit – go back
the Rail Trail. ments for those from to preschool for a morning.
the Midwest. (Hint: it’s a card game …) 25. Show your Pack Pride! 12. Cheer on one of Texas’ profes-
7. Feeling sional sports teams – Go Rangers!
9. Hope for a snow day just in time
for winter midterms.
lucky? Roll 19. There’s noth-
15. Teach euchre to a roommate not
the dice at ing better than a
from the Midwest. 13. Take a break
Casino from studying and ride beer and a bowling
10. Race for the gold at City Forest’s
Toboggan run. Night. the biggest coaster at
game at Redbird
16. Visit Midland Street, ironically in
Bay City, at least once. Lanes on a Friday
Haunted Forest – 14. Take a stroll;
17. First not for the faint of heart … enjoy the natural beau-
11.. snowball ty of the Cedar Hill campus.
Saturday fight of the 9. Come “home” to celebrate your
football year. Work to destroy NU commitment. 15. Take an afternoon swim at
parties. the campus record? Lake Joe Pool.
28 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 29
B A C K T O S C H O O L
20. Learn NU’s rich Texas 22. Enjoy a 23. Cedar Hill campus – rugged ter-
history. rain and the best Southern hospitality.
nature hike at
the Cedar Hill
21. Head to Dallas – zoos,
Nature Preserve – 24. Become the next producer of
aquariums, art ... so much to do, SNL by producing NNN.
so little time. watch out for the
25. Show your Knight Pride!
11. Enjoy a “get together” at the
Village. 16. Stay up all night “studying”
X-Box Live ... convince yourself it’s 22. Campus hopping – spend a
12. Meet a lifelong mentor. You’ll really educational. term at one of the other NU
learn Northwood faculty and staff are campuses.
real people. 17. Become a Big Brother or Big
ALL CAMPUSES Sister – share your talents. 23. Pull an all-nighter
13. Join at least one at least once each
campus organization. 18. Meet your future husband or term quarter.
1. Go wife – really, it may happen!
global 6. Test Wi-Fi connection in every
… study building on campus.
19. Catch up with old
abroad. roommates and friends
7. Paint your face NU on homecoming week-
2. Gain “the colors to cheer on your
freshman 15” … or 30 team.
lbs. Lose the 15 or 30 20. Learn to make the 24. Take the same classes as your
lbs. for the next 20 years. best macaroni and roommates.
8. Thank goodness for the cheese with hot dogs in
24-hour Mickey-Ds. the res hall.
3. Show your 25. Cry your eyes out at
Northwood pride. commencement!
Check out the 9. Rent a scary 21.Dress up –
campus book- movie and listen
store for all things to your room-
Northwood. mates 14. Play an intramural sport. thing besides t-shirts,
scream. 10. sweatpants and flip
4. Splurge … spend Bring a laptop to flops.
15. Build a network of great
some money on a friends.
really nice meal.
5. Pizza’s here ... have it
delivered right to your res hall!
30 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 31
C A M P U S T O U R
Have you seen NU
f it has been awhile since you’ve visited campus, you are in for a surprise.
There’s been a whole lot of construction happening on Northwood’s three
campuses. In the last 10 years, 29 building projects have been completed in
13. Richard DeVos Graduate School of Management
14. The R. Gary Stauffer Academic Building
15. University College
16. Hach Student Life Center & Thrune Courtyard
17. Hantz Stadium
Florida, Michigan and Texas. 18. Arthur J. Fisher Track
On these pages, we’re providing you with a glimpse of the newest develop- 19. Gerstaccker Athletic Complex 20.
ments on NU’s campuses. Hopefully, this quick look will entice you to come back 1. 20. Naegele Village
to campus and see for yourself how things have changed. 21. Tennis Courts
22. Recognition Park
Look at Northwood today
1. Four new resident halls
2. New footbridge to resident halls
3. Athletic Administration and Fitness Center
4. Campus Governor’s Loop Road
5. Cedarwood Bridge
6. Campus lake 22.
7. Soccer field 11.
8. Amphitheater 27.
9. Remodeled Lambert Offices and Cafeteria
10. Solarium –in the back of Hopkins Building
11. New outdoor basketball courts, 6.
12. New parking lots
Want to see more of each campus? Florida campus
23. Countess de Hoernle Student Life Center
Take a virtual tour of each campus at NU’s revamped
24. Arrigo-Vecellio Soccer Field
Website: www.northwood.edu. 25. Smith Family Recreation Center 23.
26. Alumni Pavilion
27. The Julia M. Edwards Bell Tower &
The Julia M. and William J. Edwards
28. Arthur W. Silvester Baseball Field 29.
29. DeVos-Cook Academic Center
32 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 33
D E G R E E S
“... Men and women of goodwill can make a honors ‘Facilitators of PROGRESS’
Graduates ... difference, and your obligation is to get and stay
involved in the public affairs of our nation,” he
Finally, Brady encouraged graduates to “go
exploring,” using the comic strip Calvin & Hobbs
s part of commencement celebrations, Northwood
recognized a group of six people with honorary
“Graduations are a time to celebrate both our students
who do extraordinary things for themselves, and others who
‘Enjoy the ride,
as an example ... in the final comic strip created
by Bill Watterson, Calvin says to Hobbs – “it’s a do extraordinary things for the world at large. Our honorary
magical world out there, let’s go exploring.” doctorates have made the world a better place and we
“It is said that entrepreneurs are the explorers are proud to honor them as facilitators of progress,” said
Go exploring, of the modern age – so, take risks, work hard and Northwood President, David Fry.
give back,” concluded Brady. Honorary degrees were vested at commencement cer-
solution’ On the Florida campus, Northwood President emonies to the following:
Be part of the David Fry described the traditions of Northwood,
which may not have the long-standing history of
E. Joan Barice, MD, MPH, (left)
traditions, howev- Adjunct Faculty University of Miami
David Fry, Northwood President er, they are far Miller School of Medicine, honored
more vital to soci- with doctor of humanities, honoris
t commencement ceremonies this spring, Northwood for it, not because someone else thinks you should. Find this causa
ety. As an
graduated 1,878 students from the university’s three gift as quickly as possible,” Liveris advised.
campuses. Graduates received memorable words of The third gift, reputation, must be protected and Michigan campus:
wisdom from commencement speakers at each ceremony. enhanced “with every fiber of your being,” said Liveris. Andrew Liveris, (right)
On the Michigan campus, Andrew Liveris, Chairman and “Reputation is something you build over a lifetime, but can Chairman and CEO of
CEO of The Dow Chemical Company, borrowed a quote from lose in five minutes.” The Dow Chemical
the modern-day, famous comedian Jerry Seinfeld: “Life is “When opportunity knocks, it is not just the people with Company, honored
with an under-
truly a ride. We are all strapped in and no one can stop it. the best skills who get the call, but the ones with passion, with a doctor of laws,
standing of good
When the doctor slaps your behind, he is ripping your ticket energy and reputation,” explained Liveris. honoris causa
character as a cen-
and away you go.” In concluding, he told graduates, “today you are being
tral element of a life well-lived.
patted on your back again; your ticket is ripped for the next Anna Junia Doan,
Fry further explained Northwood’s three con-
stage in your life. Go forth and make an impact. But, most (left) Philanthropist, honored with
tracts it makes with every student ... the universi-
importantly, as our friend Jerry Seinfeld said, ‘enjoy the doctor of humanities, honoris causa
ty’s Mission – what Northwood promises to be for
you; second, the Outcomes – what Northwood
On the Texas campus, Phillip Brady, Esq., President, Frank E. Gerace, (right)
promises you will become if you use the skills
National Automobile Dealers Association, talked to graduates Owner of Gerace
you are required to master; and third, the Code of
about performing under pressure. Construction
Ethics – the rules we live by in dealing with oth-
“As you leave the warm embrace of academic life, you Company, honored
ers, here and throughout our lives in the world.
will now need to embrace the challenge of beginning your with doctor of laws,
These elements of tradition are the end result
careers, utilizing your great knowledge and skills your honoris causa
of the contract Northwood makes with each stu-
Northwood education has provided,” Brady explained.
dent. Upon receiving a Northwood diploma, grad-
Taking a quote from a leader in Brady’s industry, he Texas campus:
uates take these traditions with them into the
shared the words of Henry Ford with the audience, “you said Phillip D. Brady, Esq.,
I started with practically nothing, but that isn’t correct. We all (left) President,
“I can assure you these will grow in impor-
start with all there is. It’s how we use it that makes everything National Automobile Dealers
tance for you in the future. And, they will distin-
possible.” Association, honored with doctor of
guish you, because not many college graduates
He encouraged grads to pursue the “American Dream,” laws, honoris causa
leave with such a treasure,” pointed out Fry.
Liveris told graduates about three gifts they should con- which he said is very much alive. “All of you have the oppor-
Fry shared these parting thoughts with gradu-
sider giving back to the world. The first gift is their toolkit, tunity to pursue it, each in your own individual way,” pointed Irma B. Elder, (right)
ates – “You have ceased being part of the chal-
filled with the knowledge, skills and experience they will out Brady. President and CEO of
lenge, and started being part of the solution. Your
accumulate. “Never assume your toolkit is full. There is “The education you have received from Northwood has The Elder Automotive
tradition is progress, increased freedom for yourself
always something to add,” Liveris pointed out. given you tools to achieve your own success and with that Group, honored with
and others, and higher moral worth for society.” •
The second gift of passion is one graduates must find. success also comes responsibility – responsibility to give doctor of laws, honoris
“Whatever you do in life, do it because you have a passion back to your community and your country,” said Brady. causa.
34 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 35
O A A A
Paul W. Devers, ’82 Martha E. Rader ’00; ’02 DeVos Executive MBA
President, Vin Devers Director of Sales for the Jacksonville Business Center
Dodge, Porsche, Audi, of the Eastern Seaboard Region, GMAC
and Mercedes Benz Jacksonville, Florida
Toledo, Ohio Martha has worked for GMAC Financial Services for 26
Paul has been with Vin years. She received her bachelor’s degree from NU in 2000
Devers Dodge, Porsche, and a master’s
Audi and Mercedes Benz for degree from DeVos
24 years. He graduated from Graduate School in
NU in 1982 with a bache- 2002. As a
Alumni awarded Paul Devers
lor’s degree in Management
and an associate’s degree in
Martha was involved
Automotive Marketing. in the Automotive
Among the proudest accomplishments of Paul’s career are Women’s Alliance,
The Michigan campus honored five alumni this spring with an transforming a struggling Dodge dealership in the early was chair of the
Outstanding Alumni Achievement Award, the highest honor given to 1980s into one of the top 15 Dodge dealers in the nation. In mentor program and
alumni from Northwood’s Alumni Relations Office. addition, Paul is a member of the Lourdes College a volunteer for
Foundation Board, past and present director for the Toledo Habitat for
his year’s slate of honorees joins a group of 159 graduates from the Michigan campus, who have received the award Automotive Dealers Association, a member of two NADA 20 Humanity. Working
since it was first given in 1968. The annual award is presented to alumni who have shown dedication and achieve- groups and serves as the Gala Auto Show Chair for the Martha Rader in the industry, she
ment in their careers, support and involvement in their local communities, and commitment to Northwood. Toledo Auto Show. has referred many
Nominees must have graduated at least 10 years ago from students to
Northwood University or a minimum of five years ago from Pavel Konecny, ’97; ’99 DeVos MBA Northwood’s undergraduate and MBA programs. She has
University College or the DeVos Graduate School. In addition, nom-
inees’ degrees must have positively impacted their current success in
business or the community. They are also required to be active par-
ticipants or supporters of Northwood.
Outstanding Alumni awardees were presented with a framed
certificate of achievement at the ceremony, which took place in
T he annual award is presented to alumni
who have shown dedication and achieve-
ment in their careers, support and
involvement in their local communities,
and commitment to Northwood.
Vice President, Director of Funding for Chemical Bank
Pavel came to Northwood from the Czech Republic. He
earned a BBA degree in 1997 and an MBA degree from the
DeVos Graduate School in
1999. While at Northwood
implemented sponsorships between GMAC and Northwood,
including GMAC sponsorship of the Northwood Dealer
Education Awards breakfast at NADA.
James C. Whitlow ’93; ’04 DeVos Executive MBA
Dealer Audit Manager, DaimlerChrysler Services
April this year for the first time to allow greater opportunity for the awardees to inter- he played on the men’s ten- Farmington Hills, Michigan
act with faculty, staff and students. nis team, with a full schol- During his senior year at
Outstanding Alumni recipients spent time in classrooms sharing insight with students about their careers and industries. arship for all four years. Northwood, serving as captain of
During a Town Hall meeting, the Outstanding Alumni awardees were given their official bricks to be placed in Recognition He received awards on the Northwood’s football team,
Park on the Michigan campus. court and in the classroom. James’ fondest memory is win-
Here is this year’s class of Outstanding Alumni Achievement Award recipients: He was honored as All- ning the game against the team
American Athlete, with the nation’s longest winning
Jason Brickl, ’95 Academic Athlete Award streak at the time. He’s proud of
Vice President/Dealer Operator, Ballweg Automotive Group and was featured in Who’s his work to help create the
Prairie du Sac, Wisconsin Pavel Who Among American Financial Health Workshop, the
Jason has worked his way up the ranks at Ballweg Automotive Group since Konecny Universities and Colleges. six-week course teaching 11th
the age of 16. He graduated magna cum laude in 1995 from Northwood’s He also served as sports grade high school students the
Michigan campus with a BBA in Automotive Marketing and Business James
editor for the Entrepreneur, NU’s student newspaper on the importance of building and main-
Management. At age 24, he was promoted to become the youngest district Michigan campus. taining good credit and how to
manager in the country for Toyota’s regional sales operations, before return- Pavel says, “I feel lucky that I was presented with the repair bad credit. James received
ing to Ballweg Automotive. His current involvement with Northwood free market philosophy right from the start at Northwood, the DaimlerChrysler Services President’s Award in 2004 for
includes sponsoring the Jason and Regina Brickl/Darlene A. Ballweg private because now I apply this to my way of life. I truly enjoy his efforts with the Financial Health Workshop.
donor scholarship, the dealer-in-resident program in the Automotive understanding the way the market forces work and how hard
Marketing department, and he’s active in the Automotive Marketing student work, dedication and constant drive for improvement lead to
internship program. a successful life.”
36 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 37
A L U M N I
is that they still have policy research from years gone by; “I figured that if you understand economics, then
The they know what policies have worked in the past and
which ones bombed. Take the new windfall profits tax
that some politicians have been promoting in the wake of
you have an understanding of how the world operates,
and then you are ahead of the game,” he said.
The best part of being an economist in Washington,
record profits from oil companies. “Looking back,” D.C., Williams says, is that people return his phone calls.
Williams says, “you see that the windfall profit taxes of “It’s rewarding to be involved in policy debates and to
the 1980s failed miserably,” which brings Williams to a see your work out in the policy world.”
theme he has been stressing lately: “Profit is not a dirty Williams is also a policy fellow at the Flint Hills
word.” Center for Public Policy in Wichita, Kan., and has a syn-
Williams says there is a notion today that corpora- dicated column with that organization.
tions making large profits are evil and greedy. “That’s Williams’ job is to share his research with anyone
just nonsense,” he says. “The profit motive is essential who will listen. In addition to being cited and published
because it serves as man’s incentive to work and be pro- throughout the country, he often visits lawmakers who
ductive in a free marketplace. are wrestling with tax policy issues. Do lawmakers actu-
Talking tax policy with Jonathan Williams, ’05 “It’s dangerous,” Williams adds, “when the govern-
ment begins dictating profit margins for certain indus-
ally listen to a 24-year-old economist?
“Some lawmakers are interested,” Williams said.
tries. Profit is what drives businesses to innovate.” “For others, taxes are not a big issue. For the ones who
What excites Williams come from a business background, tax structures are
is the open exchange very important, because they realize how much taxes
onathan Williams, ’05, has a daunting
between a business and a matter.”
job: to simplify tax policy into language
customer. “You say, ‘thank It is frustrating at
that average citizens can understand. He s long as we have a government and
you,’ because you’ve pur- national defense, we will always have times,” Williams pointed
spent his first year out of Northwood University
chased something you some kind of tax. As long as we have out, “when political
as a staff economist with the Tax Foundation,
want, and they say, ‘thank taxes, we will have a need to analyze games interfere with
an independent tax policy think tank established
you,’ because you are help- them, and given the current complexities sound economic policy.
in Washington, D.C., in 1937. of the tax code, I don’t think this job is
ing them make a profit. It’s this free When gas prices rise
“We provide information and expertise with going away soon.”
exchange and mutually beneficial exchange sharply, for example, con-
public finance with an open-minded approach,” Jonathan Williams, ’05 stituents get angry and
that gives a perfect example of how the free
Williams said. “We have no ax to grind.”
market functions.” politicians feel the need
Williams spends his days reading and
That raises another rallying cry Williams often men- to do something, even though what they do in the short
researching tax policies. His focus is energy tax
tions: “Businesses do not pay taxes, people do, which term may make no sense economically.
policy, state tax competition, and corporate tax-
means taxes are passed on as higher costs for consumers, “Talking about supply and demand may get you an A
ation. Williams then publishes his findings in
less pay for workers, or reduced dividends for sharehold- in economics class,” Williams says, “but it gets you an F
policy papers that have been cited and printed
ers.” in politics, and politics trumps economics in this town.”
in publications such as the Wall Street Journal,
Williams did not grow up yearning to be an econo- Benjamin Franklin once said, “In this world nothing
USA Today, Los Angeles Times, Washington
As a staff economist for the Tax Foundation, Jonathan mist. In fact, he spent two years playing baseball for is certain but death and taxes,” which means Williams
Post, Investor’s Business Daily, Forbes,
Williams, ’05, works in Washington, D.C., trying to simplify tax Northwood, although for someone who works daily with should have job security for a long time.
Barron’s, and others.
policy into language average citizens can understand. numbers he has mysteriously forgotten his batting aver- “As long as we have a government and national
When asked how he landed such a sweet
age (hint: it was below .300). It was John Grether, Chair defense, we will always have some kind of tax,” Williams
job straight out of college, Williams says, “I
Skowhegan, Maine, where he spent a semester. Upon of the Economics Department on the Michigan campus, says. “As long as we have taxes, we will have a need to
feel extremely blessed, but I also worked hard to get
graduation, Williams was given a two-month public poli- and Professor Glenn Moots, who sparked Williams’ analyze them, and given the current complexities of the
cy fellowship by the Charles Koch Foundation. There, he interest in economics. tax code, I don’t think this job is going away soon.”
While attending Northwood’s Michigan campus, he
met Scott Hodge, President of the Tax Foundation, who Williams pointed out, “It was the high-quality Read some of Jonathan Williams’ work at
started a public policy organization called Leaders of
mentioned that the foundation had a job opening. instructors who taught me to love economics during my http://www.taxfoundation.org/staff/show/83.html.
Tomorrow. That looked good on his resume. During his
Williams applied and … you know the rest. time at Northwood.” You can reach Williams at email@example.com.
senior year, Williams was named a public policy fellow
The benefit of working for a policy organization Williams then dropped baseball and officially added • Brian Builta
at the Senator Margaret Chase Smith Library in
with deep historical knowledge, according to Williams, economics to his other two majors: Banking & Finance
and Business Management.
38 NORTHWOOD UNIVERSITY • FA L L 0 6
FA L L 0 6 • NORTHWOOD IDEA 39
Alumni IN ACTION Alumni IN ACTION
Meet NU’s alumni team
Alumni Calendar of Events
e would like to introduce the alumni team. If you’re an alumnus, these folks are your connection to
everything Northwood. Whether it’s attending an event, participating in a networking opportunity or
simply updating your contact information, this team will get you what you need.
Florida Campus Michigan Campus Michigan Campus
Meet NU’s alumni team:
Attention Seahawks Hey Timberwolves (continued)
• Mark your calendars – the • Oct. 6 – NU Hockey Club vs. NU
Florida campus: DeVos Graduate School: Alumni Leadership Council Alumni Old Timers, Midland Civic
Kelly Fason, ’06 Julie Felske, ’01 meets monthly in the Hohman Arena, 8:30 p.m.
Director of Alumni Relations Communications Manager Boardroom. Get involved in
561.681.7983 989.837.4178 plans for upcoming events for • Oct. 7 – 6th Annual Christopher
firstname.lastname@example.org email@example.com alumni and students. Lockwood Memorial Golf
2600 North Military Trail 4000 Whiting Drive Outing, Midland Country Club.
West Palm Beach, FL 33409 Midland, MI 48640 • Keep an eye out – for the new
Florida alumni newsletter to be • Nov. 1 – NU Alumni Reception at
distributed monthly, starting in AAPEX/SEMA, the Venetian,
September. Las Vegas.
Texas campus: Michigan Campus: • Heads up – tickets go on sale • Nov. 15 – Detroit NU Business
Denise Ward, ’89 Nicole Gize, ’95 soon for the first season of the After Hours, 6-8 p.m.
Director of Alumni Relations Director of Alumni Development- Seahawks’ men’s basketball
972.293.5492 Southeast Michigan team. Information about prices • For more information, contact
and availability for the Seahawk Don’t miss ... Kim Fischer-Kinne at
Nation will be distributed soon. • Detroit NU Business After Hours, 989.837.4436; 800.622.1007 or
1114 West FM 1382 firstname.lastname@example.org To receive the basketball 6-8 p.m., Sept. 20. email@example.com.
Cedar Hill, TX 75104 1900 W. Big Beaver Road newsletter, please email Jeff Estis
Suite 200 at firstname.lastname@example.org. • Scholarship Showcase, Sept. 26. Texas Campus
Troy, MI 48084 Join the Team, Share the
Calling all Knights
Homecoming Weekend ’06
Jot down these dates ...
43rd Annual NU International
• Oct. 6 – Outstanding Alumni
Tri-City Golf Tournament Auto Show – “Fantasy of
Innovation” Oct. 6-8.
Saturday, Oct. 7
• Oct. 7 – Crossing Over
• 11:30 a.m. – Homecoming
group of 140 alumni and friends hit the links at Northwood’s 15th annual Tri-City Golf Tournament on Ceremony.
June 26. The outing, which raises funds to support Northwood student scholarships, was hosted at Pre-game Parade.
Apple Mountain Golf Course in Freeland, Mich. Next year’s Tri-City Golf Tournament is scheduled for • For more information, contact
June 2007. Look for details in upcoming issues. • Noon – Homecoming
Denise Ward at 972.293.5492 or
NU vs. Northern Michigan,
• Resource – alumni looking for a
new job, new employees or • 3-5 p.m. – 8th Annual “Wolf
interns, contact Kelly Blaggie, Howl” Alumni Reception at
Director of Career Services. Hach Student Life Center.
She’s a great resource!
email@example.com. • 6:30 p.m. – Athletic Hall of
Fame dinner at Hach
• For more information contact Student Life Center; $25.00
Kelly Fason at 561.681.7983 or per person. For more
firstname.lastname@example.org. information contact Dave
(Above) Larry Copus, Bob Whittaker and Walter Marsh at dmarsh@north-
Scherzer wood.edu or 989-837-4389.
(Left) Steve Kohler, Paul Koster, Mike Short and Jeff
40 NORTHWOOD UNIVERSITY • FA L L 0 6 FA L L 0 6 • NORTHWOOD IDEA 41
IDEAS IN ACTION IDEAS IN ACTION
Check it out – Revamped Influencers Award a success
n 1991, the Texas Campus created the Influencers Award firsthand. Stefan Gallard, ’06,
Influencers Award to give high-achieving worked in the Public Relations Office all four
Website students a chance to publicly thank the per- years he attended Northwood; he named Root
son who most influenced their academic life. his Influencer.
orthwood’s Website has a new Don Tallman, Texas Campus Provost from 1989- Root’s first reaction: “How could I deserve
look. Every page of the universi- 1999, said the event was a tweaked version of a that?”
ty’s Website has been revamped similar idea on the Michigan Campus. Gallard said Root has been like a second
to highlight the “Northwood Idea” – “I always had to make sure I had a big father.“He took a chance on me,” Gallard said,
emphasizing an education in global enough box of Kleenex,” said Tallman.“It was an “and brought the best out of me.”
free enterprise and business manage- emotional event.” Gallard now works for an international public
ment. After 15 years, attendance at the annual relations firm and says getting the job was a
The new site provides prospective students with a clear under- award luncheon had dwindled direct result of his involvement
standing of the value of a Northwood degree. The technology uti- to a few dozen, and the power with Root.
lized through the new www.northwood.edu has the ability to grab of the tradition seemed to be Without the Influencers
the attention of students now seeking a college education. faltering. So in 2006, after spirit- Award, Gallard may never have
Prospective students can create a personalized profile through ed discussions, the Texas told Root how much his involve-
the new site and complete an online application as part of campus revamped the ment meant.
Northwood’s streamlined admissions process. You’re invited to click Influencers Award, according to “During my speech, I think I
around on NU’s rebuilt Website. Let us know what you think. Craig Root, Director of Public only got through the first sen-
Relations.“It was too important tence before I started bawling,”
an award to get rid of.” Gallard said.“Once I got to the
The Influencers Award podium I thought,‘wow, this is
ceremony moved from a lunch- actually a big deal, to have
eon to a dinner to formalize the had him in my life for four
Rock the Block event and to give people more years.’”
time to attend. The “I learned a lot from Stefan,
orthwood joined forces for the fifth consecutive year number of invited students too,” Root said.“He’s always
with the Midland Downtown Development Authority to increased from 10 to 30 – the excited to learn new things,
sponsor the annual event bringing unique art creations top 15 students from the and so am I.”
to the downtown Midland area. traditional program and the Together, Root and Gallard
This year’s theme – “Rock the Block” – featured sculptures University College program. The started the Texas Campus’
inspired by the creativity and imagination of the late Midland results: 110 people attended Northwood Net News, a weekly
architect Alden B. Dow. The displays featured 18 different what Provost Kevin Fegan Webcast of campus news and
sculptures created by Michigan artists, each using 25 authen- called an emotionally powerful (l-r) Craig Root, Director of Public events, which Root says has
tic Alden B. Dow blocks to design their sculptures. evening, and once again, Relations, Texas campus, was become a powerful communi-
The sculptures, formed from standard “unit blocks” devel- Kleenex absorbed a river of honored with an Influencers cation tool.
oped by Dow and used in many of his buildings, decorated tears. Award by Stefan Gallard, ’06. “It was an emotional
the downtown sidewalks, creating a free outdoor gallery. “We know we are not the evening,” Root said.“One that
Community members voted only partner students have,” ties the students and the
for their favorite sculpture Fegan said.“And everyone in attendance real- Influencers emotionally to Northwood. When
throughout the summer and the izes that they did not do this by themselves. The they think back to that evening, they will always
winning artist received a $1,000 Influencers Award dinner is a celebration of part- think about where it happened. Yet, it is also an
prize. The sculptures were auc- nerships. Education is not something one does to event that blows away bricks and mortar and
tioned off in downtown Midland another, but something people do together.” brings education down to the human relation-
at summer’s end. Root, who has worked at the Texas campus ships that occur, which are what truly help make
Eighteen unique sculptures like for 21 years, now understands the power of the people successful.”
these decorated downtown
Midland this summer.
42 NORTHWOOD UNIVERSITY • FA L L 0 6 FA L L 0 6 • NORTHWOOD IDEA 43
IDEAS IN ACTION IDEAS IN ACTION
Michigan campus launches
Athletic Hall of Fame Athletic Hall of Fame continued
The Inaugural Northwood University
ive Northwood University athletic pioneers
will be bestowed with the Michigan cam- Athletic Hall of Fame Men’s Basketball:
pus’ highest athletic honor as they are Class – 2006 1963-67
inducted into the newly formed Athletic Hall of
Jerry Pettway is
Fame this fall. JACK FINN Northwood’s all-time
“With more than 40 years of athletic history Football Head leading scorer
at Northwood University, we feel it is time to Coach and (2,471) and
start honoring those who have made that his- Athletic Director: rebounder (1,370).
tory,” said Tim Nash, Provost, Michigan campus. 1969-89 He finished his
“The Athletic Hall of Fame recognizes the Jack Finn is the career with aver-
achievements of the people who have made winningest football ages of 30.9 points
the greatest contributions to our university’s coach in North- and 17.1 rebounds
athletic program.” wood history, total- per game. Despite
The inaugural Athletic Hall of Fame ban- ing 87 victories in NAIA All-American Indoor Mile Relay Team (l-r): averaging just 20
quet will take place on October 7, during 18 years. He post- Stacy Cooper, Kevin Jones, Mike Dougher and games per season, Pettway currently has 511
Homecoming/Auto Show festivities on the ed three GLIAC Russell Jones. more points and 384 more rebounds than any
Michigan campus. Tickets for the event are Championships in other player in school history. Pettway owns
$30. Net proceeds from tickets sales will sup- his time as coach PAVLA MELICHAROVA three of the top nine single-season point totals in
port a private donor Hall of Fame Scholarship (1973, 1974, 1976). Volleyball: 1993-96 school history. A member of the Michigan District
in the name of the inductees. For more infor- A 1992 inductee into the Midland County Pavla Melicharova is the all-time leader in kills at NAIA All Star team in 1966-67, Pettway went on
mation on how to obtain tickets and attend Sports Hall of Fame, Finn worked as the the NCAA Division II level, finishing with 2,676 in to play professionally for Houston in the ABA.
the event, go to the Michigan Athletics page Northwood Athletic Director for 20 years. He her four-year career. Melicharova led the coun- Pettway is being inducted posthumously.
at www.northwood.edu. was instrumental in forming the GLIAC, serving try in kills per game all four years she competed.
Alumni, friends, family and Northwood sup- as the first president of the league. Finn also She is the Timberwolves’ all-time leader in seven R. GARY STAUFFER
porters nominated candidates to be inducted spent time as the golf coach at Northwood. different categories, including kills, attack per- Founder – Northwood
as the first Hall of Fame class. The inaugural He was a longtime high school coach and centage and digs. Melicharova was a two-time University
group was selected based on their athletic was inducted into the Michigan High School All-American and a R. Gary Stauffer was
prowess, contributions to the athletic pro- Coaches Hall of Fame in 1983. three-time First Team not only one of the
grams, success and character, as well as their
All-GLIAC honoree. founders of
positive representation of Northwood KEVIN JONES Her 6.52 kills per Northwood University,
University. Track and Field: 1979-82 game in 1993 is the he was the “Father of
“We are excited to be able to honor these Kevin Jones earned All-America honors in four third-highest season Northwood Athletics.”
outstanding individuals and to pay tribute to straight seasons at Northwood (1979-82). He mark in Division II his- Stauffer was the driv-
the long history of Northwood athletics,” said was named the Harry Gill Outstanding per- tory. She was a mem- ing force behind the
Dave Marsh, Associate Athletic Director.“Each former, which represented the NAIA National ber of the NCAA athletic program at
of the inductees was a pioneer in their sport Athlete of the Year at the NAIA Championship Regional Finalist team Northwood and
and in the development of our athletic pro- meet in 1981. He was the national champion in 1996 that went 29-7 served as the first
gram. Without them we would not be enjoy- in the 440-yard dash in both 1981 and 1982. overall. basketball coach in
ing our current success.” Jones also earned All-America honors at the program history.
The Hall of Fame banquet will be an annu- NCAA Division I level in 1981 in the 400-meter Stauffer’s vision in the formative years of
al event, inducting past athletic greats. Nomin- dash. Jones still holds four school records at Northwood allowed the athletic department to
ation forms are available on the Northwood Northwood and two GLIAC Championship develop competitive programs at the league,
athletics Web page. records. regional, and national levels. Stauffer is being
44 NORTHWOOD UNIVERSITY • FA L L 0 6 FA L L 0 6 • NORTHWOOD IDEA 45
IDEAS IN ACTION IDEAS IN ACTION
Mock Trial Team competes at Nationals Countess de Hoernle Student Life Center dedicated
ore than 350 people celebrated the
little less than two years since the Mock
Trial Team was established on the official dedication of the Countess de
Michigan campus, it earned the Hoernle Student Life Center on the
chance to compete in the National Florida campus in April. The crowd cheered
Championship Competition this spring in Des when it was announced that Northwood’s new
Moines, Iowa. men’s basketball team’s first home opponent
The team was awarded first runner-up at this fall will be Villanova, the team NU’s basket-
the Minnesota National Tournament earlier in ball coach, Rollie Massimino, led to the NCAA
the spring, after successfully arguing this year’s Championship in 1985.
case, involving a kidnapping, the publishing Countess de Hoernle’s generous contribu-
industry and a catastrophic illness, before a tion of $2.5 million was the largest single dona-
panel of volunteer judges from the legal pro- tion to the Student Life Center. The 48,000
fession. Finishing runner-up in that tournament square-foot facility includes indoor basketball
allowed the team the chance to compete in courts, locker rooms, weight and aerobic facili-
the Iowa Championship. ties, a student lounge, classrooms and offices.
NU students, in their first appearance at the The Mock Trail Team finished with a record four It will be the official home to Northwood’s Countess de Hoernle and
Mock Trial National Championships, finished wins and four losses at its first appearance at the Seahawk basketball and volleyball teams. Rollie Massimino cele-
with a record of four wins and four losses, as Mock Trail National Championship. Additional donors to the Student Life brated the official dedi-
did Duke, Notre Dame, Princeton, Northwest- Center include Renee Silvester, Richard DeVos, cation ceremony of the
ern, Cornell and University of Chicago, among others. Tom Pledger, Rick Case Automotive Group, Countess de Hoernle
“Just qualifying for a national competition this early on in our existence is a noteworthy George and Wilma Elmore and Dan and Student Life Center on
achievement,” said DeLois Leapheart, Northwood Professor and Coach/Advisor to the Mock Trial Valerie Young. the Florida campus.
Team.“More than 500 teams competed in Mock Trial nationwide. We are one of the final 64. It is
an exceptional accomplishment.”
The Northwood team’s slot in the American Mock Trial Association Championship Tournament
(AMTA 2006) is a first for the university. The annual tournament is an opportunity for undergradu-
Competitive Speech Team member
ate students to develop skills in critical thinking, teamwork, communication and presentation, by second in nation
banding together and arguing an assigned case. Students from a variety of majors of study form
six-to-eight-person teams, preparing for roles as prosecuting and defense attorneys and witness-
yrena Rexroat, a freshman and novice member of
es. Northwood had two Mock Trial Teams this year. Several larger universities, usually with strong Northwood’s Competitive Speech Team on the Michigan
pre-law programs, have as many as six teams. campus, placed second in the Informative Speaking cat-
Northwood graduate and former Mock Trial team member, Paul Mersino, who is currently egory at the 24th Annual Novice Nationals, the championship
attending law school at Ave Maria School of Law in Ann Arbor, Mich., was recently selected as open to first-year competitors.
Best Individual Oralist in the Sixth Annual St. Thomas More Moot Court Competition. As the only novice from Northwood’s team to have the
opportunity to compete in the national tournament, Rexroat
Northwood partners with Cerritos College finished tenth overall among the top 21 novice speakers in the
country. At the awards ceremony, she was also honored with
new program attend all classes on Cerritos sixth place for Persuasive Speaking was a semi-finalist in
his spring Northwood began an articula-
tion agreement with Cerritos College, College’s campus and take higher-level cours- Impromptu Speaking.
paving the way for students to earn a es from Northwood University. Rexroat is the first competitor from the Competitive Speech
bachelors of business degree (BBA) from “Depending on the credits a student has Team to attend the Novice Nationals. Her impressive perform-
Northwood University. The new partnership already earned, he or she could begin taking ance at past competitions paved the foundation for her to
allows students to take classes in business and classes through Northwood as soon as fall qualify. She’s also Northwood’s first female student and
a new automotive marketing management 2006,” explained Northwood University’s youngest novice competitor to become a national champion.
program. Program Center Manager, Javier Garza. Freshman Syrena Rexroat proudly
Northwood will serve as a “campus within displays her trophies won at the
a campus” at Cerritos College. Students in the Novice Nationals Competition.
46 NORTHWOOD UNIVERSITY • FA L L 0 6 FA L L 0 6 • NORTHWOOD IDEA 47
IDEAS IN ACTION IDEAS IN ACTION
Faculty honored Faculty honored continued
2006 Innovation Award recipients: 2006 Ethics Award recipients:
orthwood honors its most outstanding Texas campus: Michigan campus:
faculty members at spring commence- John D’Alessandro, MindPrime Series Team – supporting careers Samuel R. Marotta Faculty Ethics Award
ment ceremonies on each campus. Assistant Professor, of NU’s professional women: Susan Bradshaw, The award was created in 2001 by Northwood
Congratulations go to the faculty who English, Social Science Pam Christie, Deb Fidelman, Caroline Gamache, alum, Robert Grubb, ’80, CEO of Agents Title
received the following awards this year. Department Linda Mathieu, Teresa Sullivan, Paula Ulmer, Insurance Company, in honor of his father-in-law,
Cheryl Warner. Samuel R. Marotta. The award is presented to a
Faculty Excellence Award full-time faculty member who best demonstrates
Established 26 years ago, the Faculty DeVos Graduate School – advertising cam- an interest in exploring and teaching moral and
Excellence Award is given to faculty members paign creativity team: Matt Bennett, Julie Felske, ethical issues of national and international busi-
who have made an outstanding contribution Lake Hamilton. ness, whose exemplary personal character
during the year to the university in his or her embodies the essence of the “Northwood Idea”
profession. It is the highest professional award Innovation Award Joe Rousseau, Professor, Chair of and the university’s Code of Ethics. Each year,
given by Northwood. Recipients receive a Instituted in 2002, the Innovation Award can be Entrepreneurship program, creation of new hatch- the senior class votes for a faculty member who
stipend of $3,000 in honor of the award. The given to as many as five Northwood employ- ery to support entrepreneurship in community. best models integrity and high ethical standards.
award recognizes breadth and depth of ees, university-wide, who have demonstrated The award is intended to encourage professors
knowledge, a genuine interest and skill at special attention to the university and its stu- Honorable mentions: to discuss moral and ethical issues faced by busi-
preparing students for career and social dents by innovating or creating special pro- ness people, the response to these issues, and
responsibilities, excitement of inquiry, commit- grams or processes or initiatives, which move Lance Lewis, Associate Dean of International the resulting impact the decisions have on the
ment to diligence, the courage to innovate, Northwood ahead. Programs, Vice President of Academics, imple- organization and people involved.
ability to work harmoniously with other profes- mentation of the Sevis System for international
sionals, and character, which reflect the high- 2006 Innovation Award recipients: students. 2006 Award recipients:
est moral values inherent in the “Northwood
Idea.” It is considered Northwood’s “world class Florida campus: Larry Lindsey, Dean of Students, support of Michigan campus:
award.” Greta Henglein, campus data management system. John Grether,
Dean of Students Associate Professor,
2006 Faculty Excellence Award recipients: Dale Robbins, Media Service Technician, Chair, Economics
Information Technology, technology supporting Department
Florida campus: Freedom Seminar.
Dr. Jane Wallace,
Professor, Chair, Stephanie Thurlow, Graphic Designer, Creative
Management Information Services Department, quality production of print-
Systems ed/visual/electronic presentations.
Texas campus: Texas campus:
Robert Harris, Dr. Steve Tidwell,
Associate Professor, Assistant
Chair, English, Social Professor, Business
Science Department (pictured with
Michigan campus: with Dr. David
Dwana Neal, Fry)
Assistant Professor of
Mathematics Florida campus:
48 NORTHWOOD UNIVERSITY • FA L L 0 6 FA L L 0 6 • NORTHWOOD IDEA 49
IDEAS IN ACTION YOUR IDEAS
A Smashing Job!
I was going through the Northwood Journal, the issue on leadership. I
wanted to compliment you on this issue. It’s the best thing to come out
Northwood Gets Freaky with Fall ’06 OMNIQuest Selection of Northwood that I have seen. I was sitting here reading it, and thinking
“this is amazing.” The articles are so well done. It’s exciting to look at the
he Omniquest selection for the fall ’06 semester is Freakonomics,
photographs ... and everything in the entire publication. I love the pres-
by Steven D. Levitt and Stephen J. Dubner. This is the 47th book
entation. It is very dynamic. It looks so good. Congratulations on a
chosen as part of Northwood’s university-wide book club, start-
smashing job. It’s phenomenal.
ed in 1990 to challenge students, faculty and staff to read a book
each term that is outside of textbooks and test preparation.
Omniquest is a collection of books that would likely be found Northwood Town & Campus member
on leading CEO’s desks. Freakonomics is NU’s president’s selection. Midland, Michigan
Northwood’s three campuses also have the opportunity to chose
books to be included in Omniquest. The selection for winter ’07 term A Must Read
was chosen by the Texas campus – The Tipping Point: How Little Even though I am not a “Woodie” or a corporate leader, I am
Things Can Make a Big Difference, by Malcolm Gladwell. involved in the world of people around me. Your article,“A Lifetime of
The New York Times has called Freakonomics an “odd book ... Leadership” made me even more aware of how necessary it is to
that overturns conventional wisdom ... and is instructional and enter- implement all the points made by these quoted leaders in my life
taining.” walk. I can incorporate them daily to better live and work well with
Students can look forward to the ideas and themes presented others. The results – to communicate more effectively, to achieve my
in Freakonomics to be incorporated into classes, discussions and goals and ultimately, to see success in my efforts.
various campus activities throughout the fall semester. Thank you for this excellent article full of wisdom from very experi-
enced and reliable sources. It’s a MUST READ! Northwood Idea is
FREAKONOMICS always packed full of good stuff and I look forward to each new
A Rogue Economist Explores the Hidden Side of Everything edition.
By Steven D. Levitt and Stephen J. Dubner
242 pp. Publisher: William Morrow Betty J. Mann
$25.95 Distinguished Women, ’99
Anderson, South Carolina
Get Your NU Alumni Calendar Now! WHAT DO YOU THINK? Where have you read your
NORTHWOOD NORTHWOOD Idea?
ast year, thanks to a generous donation,
Northwood alumni, donors and friends
received a FREE copy of the official
Northwood University Alumni Calendar. The
calendar generated such rave reviews, we’re
Idea Everyone travels. So does The Northwood Idea.
We want to know where.
publishing a new edition for 2007. This year, for We would like to know what you think of the
a minimal fee of $5, you can get a copy of the Send us a photo of you reading your issue and
2007 Northwood University Alumni Calendar.
Northwood Idea magazine. Don't be shy!
we’ll publish it. Please include your name
Don’t miss out! To order your calendar, We encourage you to share your opinion about
(and the names of all individuals in the photo),
contact: the articles printed in the publication.
Robin Yancer location and the date you visited.
To tell us what you think; send an email to
Northwood University, 4000 Whiting Drive, email@example.com.
Midland, MI 48640, 800-622-1007 Help us fill our passport, send all photos via
You may also write:
Office of University Advancement
4000 Whiting Drive
Midland, MI 48640-2398
50 NORTHWOOD UNIVERSITY • FA L L 0 6 FA L L 0 6 • NORTHWOOD IDEA 51
A L U M N I
NORTHWOOD’S NORTHWOOD 1980s
1989 NU perfect fit for Naval Reservist
Family Album 1980
Dan McEleney, ’80, BBA, is
a Service Director for
Southgate Motors in Clinton,
Alfred Crain, ’84, BBA
As a Naval Reservist in the late 1980s, Alfred Crain encoun-
IA, where he also resides. He tered a university official who encouraged him to consider
NORTHWOOD 1970s is married to Rose, and has attending Northwood. This chance encounter led not only
1984 Right where she wants to be four children; Pat, 21, Mark, 19,
Steve, 16 and Sam, 8.
Crain to NU, but also several of his family members who later
dan.mceleney@southgate- “You think I qualify for a couple free t-shirts or something?”
Brian Dunn, ’73, BBA, is an Kaytee (Terwilliger) Moran, ’84, BBA motors.com or danmce-
Employer Advocate for the joked Crain as he proudly described his eldest son’s recent
Going fishing and sailing in the Caribbean is media/press during all search and recovery oper- firstname.lastname@example.org graduation from Northwood’s Michigan campus.
State of Michigan, specializ-
ing in unemployment insur- not a vacation for Kaytee (Terwilliger) Moran – ations,” said Moran. “I even held Department of Crain’s sister, Nancy Burns, also attended the Michigan cam-
ance. He resides in Grand it’s just another day on the job. Defense top secret security clearance.”
1981 pus, achieving an AA in Business Management in 1988, a BBA
Rapids, MI. dunn3733@sbc- “I spend my days promoting fishing and con- Her destiny lay in Florida, however, where she in Management in 1999 and an MBA in 2003.
global.net servation education to both adults and kids,” said returned in 2000 to work in corporate communi- “And, my son’s fiancée just graduated from Northwood, too,”
Moran, Marketing and Membership Director for cations before accepting her current position Crain said.
1974 the International Game Fish Association (IGFA). “I with the IGFA. Crain, a native of New Orleans, attended Northwood’s extended learning program on the naval base
Dewey “Bryan” Greene, enjoy extensive travel to exotic places where we “I am a member of the IGFA and I do most of there. He received his AA in 1989 and earned a BBA in Business Management in 1996.
’74, is employed by host tournaments and large scale conferences.” my volunteer work from within my organization,” “A lot of the professors were naval officers. In fact, my accounting professor was the controller on the
Yokogawa Corporation of Moran graduated from Northwood’s Michigan said Moran. “I work with kids teaching them how naval base,” Crain said.
America in Newnan, GA,
campus in 1984 with an AA in Advertising and in to fish during our spring and summer camps.” Crain said Northwood was the perfect fit for him.
working in Technical Support.
He is also Vice President, 1985, she earned a BBA in Marketing/ She used to compete heavily in sailboat racing “Because I was in the Navy, I already had some technical skills,” he pointed out. “Northwood combined
State Director and Director Management. She credits her all over the U.S. and in the my technical skills with business skills – it was a natural fit.”
for the Asheboro, NC Northwood education, espe- Caribbean, but today she Northwood’s philosophy of self-determination and responsibility for your own actions blends seam-
Jaycees. He and his wife cially professors Bob Ellis and spends her spare time fishing Dan Reichard, ’81, BBA in lessly into Crain’s work as a project manager today.
Karen own a public relations, Accounting, is the Director of
Larry Reed, for providing her and dabbling in photography “In my position, I have to get things done on time and on budget,” he said. “I am managing hundreds
marketing and advertising Finance and Administration at
with the foundation to suc- and writing. AGI Schutz in Forest City, NC.
of people and coordinating several software interfaces. It’s a high level of responsibility.”
company/broadcasting stu- ceed in a senior level man- “I bought a sport fishing boat He’s a Managing Principal Consultant for MRO Software, which allows him the chance to travel quite
dio in Atlanta, GA. Dewey has He was chosen to participate
agement position. several years ago and I enjoy as a course leader for the a bit. He recently finished a two-year project for the Gillette Corporation, which spanned six countries.
one child; Jennifer, 27, and
An outdoor enthusiast her weekend excursions out on the IMA conference in Las Vegas. Now he’s involved in a three-year project with DTE Energy in Detroit.
two grandchildren; Taylor and
Alex. He resides in Peachtree whole life, Moran got her water,” Moran said. “I compete “The traveling is exciting, but it can drive you crazy at the same time,” Crain said. He usually makes it
City, GA. career start managing a mari- in local tournaments and take 1984 home on the weekends to spend time with his wife Lisa and sons Matthew, 13, and Daniel, 10. His son
email@example.com na in Key West, Fla., before the boat all over the southern Karen “Kaytee” Jonathan, 22, lives in Midland, Mich., and son Benjamin, 20, is in the Navy in Florida. Crain and his fami-
moving to Maryland as Public half of Florida, including the (Terwilliger) Moran, ’84, AA ly now live in Covington, La. , about half an hour from New Orleans.
Eric Pearson, ’74, AA, is the Relations Director for Bruce Keys and the Bahamas.” in Advertising, ’85, BBA in “We actually moved to Covington about eight days before Hurricane Katrina hit,” Crain said. “We were
owner of Pinecroft Dairy and Farr & Associates, designers of world class racing Moran is grateful to live near her parents and Marketing/Management, is pretty lucky,” Crain said. “We had a couple trees down, but our house wasn’t damaged.”
Restaurant in Boylston, MA. yachts. her brother. They get together often to fish, go the Director of Marketing and Crain remains connected with Northwood by attending alumni events in Michigan, where he enjoys
He is married and has five “I handled all aspects of media relations for Mr. boating and just hang out together. Membership for the renewing old friendships and meeting new people.
children. Eric would like to Farr during the ‘Whitbread around the World “I am right where I want to be,” Moran said. International Game Fish
hear from his Delta Kappa Phi Association in Dania Beach,
Race’ and ‘The America’s Cup Challenge,’” Moran “I love my job here at the IGFA representing one
brothers from the ’70s era. FL. She resides in Fort
said. of the oldest and most influential sporting organ- Lauderdale, FL.
She later resurrected the Santa Maria Cup izations in the world. I love Florida and where I firstname.lastname@example.org or
Regatta, developing it into the number one sail- live. I am quite content with my life, my achieve-
1988 Jacob, 15, Alan, 13 and 1991
Peter Grine, ’88, BBA, is a Mason, 6. Dr. Jason A. Butzin, ’91,
Dwight Inskeep, ’76, AA, is ing event for women in the world by garnering ments and my lifestyle.” email@example.com
Sales Representative at Silla BBA, is a Chiropractor, owning
a quality control inspector for international exposure and assembling top- Should any fellow Northwood alums journey 1987 Cooling, in Buffalo, NY, where two practices; located in
Arvin-Sango in Madison, IN ranked sailors worldwide to participate. to southeast Florida, Moran says, “stop on by.” Laurie (LaCoursiere) he also resides. He is married NORTHWOOD 1990s Chesterfield and Sterling
where he also resides. Moran’s career path then led her to become “Come visit the IGFA Fishing Hall of Fame & Miller, ’87, BBA, is the to Deborah, and has one Heights, MI, where he also
firstname.lastname@example.org or Public Affairs Director for Oceaneering Museum and look me up,” she said. President/Owner of MRI Sales child; Brianna, 5. resides. He graduated the
email@example.com International, Inc. Moran and her 11-year-old beagle, Maggie Lu, Consultants in Midland, MI, firstname.lastname@example.org Life University of Chiropractic
Richard Buss, ’90, BBA, is the
“I worked directly with the United States Navy will be waiting. Unless the fishing’s good, of where she also resides. She in 2000. Jason is married to
Steve Turner, ’76, BBA, is a Owner of HB Trading Trucks BV
NAVSEA division as the liaison to the course … . has won various sales leader- Shelly (Chapman) in the Netherlands, where he
Scarlet, and has two children;
realtor/developer in ship awards. Laurie is married Osterhout, ’88, BBA, is the Steele Lochlin, 6 and Slaon
also resides. He has two chil-
Scottsdale, AZ. He is married to Darin, and has three chil- Owner of CSA, a computer Murphy, 4. jasonbutzin@hot-
dren; Thomas, 10 and Florien,
to Kelly, and has two children; dren; Celeste, 10, Chase, 6 services and sales business. mail.com
7. email@example.com or hbtrad-
Carley and Payton. and Carter, 5. laurie@mrimid- She has three children; firstname.lastname@example.org
52 NORTHWOOD UNIVERSITY • FA L L 0 6 FA L L 0 6 • NORTHWOOD IDEA 53
A L U M N I
Amy Pflueger, ’91, BBA, is David Lee, ’94, BBA, is a Holly (Krasiejko) Peterson,
the Director of Procurement
for Genentech Inc. She
resides in Oakland, CA.
GSM for Alexander Ford
Murfreesboro, TN. He has won
’95, BBA, is an Accountant for
Krupa & Co., Inc. in Petoskey,
MI. She is married to Dave
1998 Growing up around cars
two Ford Motor Company and has two children; Kylie, 8
Paul Savoie, ’98, BBA
Elisa (Gluck) Pinkus, ’91, President’s Awards and two and Lillian, 1. She resides in Some might say Paul Savoie is living the life every little boy
BBA, resides in Scottsdale, AZ. North American Customer Harbor Springs, MI. peter- dreams of. He plays with cars all the time and he gets to drive them
She is married to Jonathan, Excellence Awards. David email@example.com
really, really fast – legally.
and has one child; Hailey, married Jeanette in August
2005, and resides in
“I’ve grown up around cars and the car business my whole life,”
born December 12, 2005. Adam Slosar, ’95, BBA, is an
Christiana, TN. said Savoie, General Manager/VP Auto Clearing Chrysler, Dodge and
Elisapinkus@cox.net Account Executive for Darby Shannon Gilchrist, ’96, BBA,
firstname.lastname@example.org or Advertising/WMJZ in Gaylord, Jeep Superstore in Saskatoon, Saskatchewan. Savoie is part-owner of
Management, is a Loan the dealership with his father.
1992 email@example.com MI, where he also resides. He Officer for Countrywide Home
is married to Tonja, and has “I’ve always had an interest in all types of cars,” Savoie said. “I
Dan D’Alessandro, ’92, Loans. She is married to Eddie.
BBA, is an Internet Sales
Trafton Jean, ’94, BBA, ’04 two children; Lydia, 5 and They have two children; started racing karts when I was 16 and I loved it, so I wanted to go
Manager for Rinke Pontiac MBA, is the Controller for Aiden, 2. adam@wmj- Jordan, 9; Aaron, 4. They on to the next step, and then the next step …”
GMC in Warren, MI. He is Adams Outdoor Advertising zoldies1015.com reside in Midlothian, TX. Those next steps led him to the Skip Barber Racing School where
married to Annette, and has in Ann Arbor, MI. He has he developed his skills with open wheel racing, using vehicles like
received the Competent Volker Viohl, ’95, BBA, is a
two children; Malena, 10 and Eric Wilson, ’96, BBA, is an those in the Indianapolis 500.
Anthony, 8. Dan resides in Toastmaster Award. Jean is Purchasing Manager for Internet Director for While continuing to race as a hobby, Savoie attended post sec-
Oxford, MI. ddalessandro@ married to Yolanda, and has HANSA-FLEX Hydraulik GmbH LaFontaine Auto Group in ondary school in Canada before finishing his BBA in Business “I had to make some decisions about our future, and whether to
unitedauto.com four children; Rachel, 14, in Bremen, Germany. He will Highland, MI. He is married to Administration and Marketing at Northwood’s Florida campus. keep moving up in professional racing,” Savoie said. “In the end, I
Jessica, 10, Lucas, 5 and be the first Purchasing Nicole and has one child; “I could have gone to any Northwood campus, but I chose wanted to have a family and own a business.”
Isabella, 4. Trafton resides in Manager for the company
1993 Owosso, MI. tandyjean@char-
Keefer. Eric resides in Clinton
Florida,” Savoie said. “Because the weather’s great, eh? Plus, there So he settled into life at the Auto Clearing dealership with wife
sent to the People’s Republic Township, MI.
David Baker, ’93, BBA, is ter.net or tjean@adamsout- of China. Volker currently were racing tracks closer to that campus.” Carla, her kids Alexandra, 14, and Joshua, 9, and their son Oliver, 4.
employed by the firstname.lastname@example.org
door.com resides in Worpswede, After graduating from Northwood in 1998, Savoie spent part of Alhough he’s now a family man, Savoie’s racing blood is still pump-
Department of Labor/ETA in Germany. ing strong.
1997 the year working with his father’s dealership. But during the racing
Dallas, TX, doing workforce 1995 Voljerviohl@yahoo.de season, he was on the road trying his hand at professional racing. “I started doing short track stock car racing,” Savoie said. “In fact,
development. He will receive DeAndre Elliott, ’97, BBA, is
an MA from Dallas Baptist
Richard Bushart, ’95, BBA, is “I did a couple seasons at the Formula 2000 level in Toronto and our dealership has the naming rights for a $3 million facility open-
1996 a Program Manager for
University in August 2006, and married to Mary Jo, and has Montreal,” Savoie said. ing right here in Saskatoon. It’s going to be called the ‘Auto Clearing
Hewlett-Packard in Ypsilanti,
has two children; Craig, 10, two children; Brendan, 6 and Alfred Crain, ’89, AA, ’96 Driving cars at speeds up to 170 mph, Savoie finished in the top Motor Speedway’.”
MI, where he also resides. He
and Brandon, 9. David Stephan, 3. Richard resides in BBA, is Managing Principal The dealership also runs a CASCAR team, which is the Canadian
is married to LaToya, and has three in half of the 16 races he did.
resides in Cedar Hill, TX. Livonia, MI. Consultant for MRO Software one child; DeAndre K. II, 3. “The prize money is alright if you’re in the top three,” Savoie said. Association for Stock Car Auto Racing. It’s similar to NASCAR, but
davidbaker32370@ email@example.com in Bedford, MA. He is married DeAndre achieved MSCIS “It’s enough to live on, but no one is getting rich at that level.” has smaller budget.
yahoo.com to Lisa, and has four children; from the University of Phoenix.
Tracy (Kile) Haver, ’95, is a And while being a race car driver is full of thrills, it is filled with “Everybody on the team is from the dealership,” Savoie said. “I
Jonathan Patrick, 22, He has also started a small IT
Senior Technical Team Leader Benjamin David, 20, Matthew danger, too. drive the car and about 10 employees form the team.”
1994 consulting company for non-
“Everybody that races long enough gets into some kind of racing His kids love coming to the racetrack, Savoie said.
for AT&T Services, Inc. in Stephen, 14, and Daniel profit organizations and small
James Bilbrey, ’94, BBA, is Richardson, TX. She is married Robert, 11. Alfred resides in incident,” Savoie said. “I was in a couple crashes, but luckily I was “They love everything about that atmosphere,” he said. “And my
an IT Specialist at James A. businesses.
to Randy, and has two chil- Covington, LA. al_crain@hot- firstname.lastname@example.org never seriously injured.” wife and my sisters and lots of friends come out a lot, too.”
Haley VAMC in Tampa, FL. He dren; Rebecca, 4 and Daniel, mail.com
retired from the U.S. Navy in
When Savoie got married in 2001, however, those dangers sud-
2. Tracy resides in Wylie, TX. denly seemed more risky.
1991, with over 23 years of Joe Gray, ’97, BBA, is a
email@example.com Joshua Katz, ’96, BBA, is the
service. He started working Program Center Manager at
Director of Operations for the Naval Air Station/Joint
for the Veterans
Heather (Hockstra) Mott, Portasia International. He Reserve Base in Ft. Worth, TX. Daniel Monette, ’97, BBA, is Ignacio Romero, ’97, BBA, is Mohd (Azan) Wahab, ’97, 1998
Administration, Dec. 29, 1991.
’95, BBA, is a Loan Officer for resides in Tucson, AZ. He resides in Duncanville, TX. a Sales Analyst for General an Automotive Credit BBA, is a Sales Manager for
James resides in Odessa, FL.
R-B Financial/Mortgages in firstname.lastname@example.org email@example.com Motors in Detroit, MI. He is Manager at Banorte Bank in Dulang Engineering SDN BHD
Bloomfield Hills, MI, where she married to Nicole and has Monterrey, NL, Mexico. He is in Kemaman, Terengganu,
also resides. She just opened four children; Monique, 9 married to Silvia and has two Malaysia. Mohd is married to
Linda LeBrun, ’97, BBA, was
her own real estate agency, Tristan, 5 Michael Anne, 3 and children; Regina, 4, and Inaki, Norazidah, and has two chil-
Robert Juif, ’94, BBA, is the Maple Realty, LLC. Heather is
working as a Marketing and
Promotions Director for sever- Marissa born in March 2006. 3. Ignacio resides in Garza dren; Mikael, 4 and Mikdam,
Owner of two businesses, married to David, and has
al years before going back to Daniel graduated from Walsh Garcia, NL, Mexico. born May 15, 2005. Mohd
both in Eagle, CO, where he three children; twins Eamon
school. She recently gradua- College in MI. last winter with firstname.lastname@example.org resides in Kuantan, Pahang,
also resides. He is a private and Liam, 3 and Mairin, 1.
ted from St. Mary’s University an MBA. He resides in or ignacio.romero@ Malaysia.
contractor, building resident One of the founders of
in San Antonio, TX, where she Davison, MI. banorte.com email@example.com
homes in his first business, Northwood, Dr. R. Gary
also resides. Linda is currently Daniel.F.Monette@gm.com or
Forball, LCC. He also owns Stauffer was her great uncle.
looking for a job. lindamle- firstname.lastname@example.org
Bob’s Networking, Inc. Robert email@example.com Craig Drake, ’98, BBA, and
is married to Jennifer and has firstname.lastname@example.org
his wife Stacy had their first
two children; Emma, 4 and child, Elise Ann on April 1,
Quinn, born March 30, 2006. 2006.
54 NORTHWOOD UNIVERSITY • FA L L 0 6 FA L L 0 6 • NORTHWOOD IDEA 55
A L U M N I
Thomas Powrie Jr, ’98, BBA, 1999 Amanda Sterling, ’01, BBA, James (Jamie) Southern Blake Theiss, ’04, BBA, is a
is the Vice President of Powrie
& Associates, Inc. in Rochester,
MI, where he also resides. He
Mark Osinga, ’99, BBA, is a
Facility Coordinator for
Converse College in
started her career at Arthur
Anderson in Houston, TX. A
year later she became a
2005 Youngest Ford II, ’03, BBA, is a
Teacher/Coach for South Hills
Buyer for Carmax Auto
Superstores in Houston, TX,
where he also resides. In
High School in Fort Worth, TX,
is married to Brandee and has
two children; Sophie Grace, 2
Spartanburg, SC, where he
also resides. He is married to
Senior Consultant for Deloitte
Touche Tohmatsu in Los dealer in U.S. where he also resides.
2000, he received an Excel
Award from NU, and in 2002,
and Thomas James III, born Pamela, and has three chil- Angeles, CA, where she also he was NU’s Automotive
December 2, 2005. dren; Nicole, Kyle and resides. sterling_aj10@hot- Elizabeth Vicary, ’05, BBA
2004 Aftermarket student of the
Mallory. mail.com or While growing up in East Tennessee, Elizabeth Vicary often year. Blake is married to
Paul Savoie, ’98, BBA, is the email@example.com or firstname.lastname@example.org Tiffany Atkinson, ’04, BBA, is
helped out at her dad’s GM and Chrysler dealership. Today, thanks Cathy.
Vice President of his family currently seeking alternative
email@example.com Ejola Maria (Christlieb) to a passion for the family business and an Automotive Blakeforrest81@yahoo.com
business, Auto Clearing 2002 certification to be a teacher.
Cook, ’01, BBA, is an associ- Marketing/Management degree from Northwood, Vicary is the She resides in Cedar Hill, TX.
Chrysler, Dodge and Jeep Chad Stevenson, ’99, is a Michael Casey, ’02, BBA, is 2005
ate lawyer with Ticktin and youngest Ford dealer in the United States. firstname.lastname@example.org
Superstore in Saskatoon, Business Manager at Quality a Medical Sales Sean Behan, ’05, BBA,
Rodriguex, PA in Boca Raton,
Canada. In addition to grad- Pontiac GMC Cadillac in Representative at Tritrax
“I started selling cars at my dad’s dealership as soon as I turned Economics/Business, is an
FL. She married Paul Edward
uating from Northwood, Paul Alton, IL. He has one child, Health Care in Arlington, TX. 16,” said 22-year-old Vicary. Renee (Bauer) Heigel, ’04, Account Administrator with
Cook on Jan. 21, 2006 at
also attended the Skip Barber born March 15, 2006. Chad Michael played soccer from Vicary purchased Sexton Ford of Montgomery County, Tenn. at BBA, is a Campus Relations
Bethesda-By-The-Sea in Palm Lockton Company (commer-
Racing School, and now resides in Godfrey, IL. 1998 through 2002. Michael age 21, right after graduating from Northwood’s Michigan cam- Manager for Vector
Beach, FL. They reside in cial insurance broker). He
races stock cars. email@example.com currently resides in Euless, TX. pus in 2005. She acquired an existing dealership from a family Marketing/Cutco in Livonia,
Margate, FL. resides in Englewood, CO.
firstname.lastname@example.org MI. She is married to
email@example.com friend who was retiring. firstname.lastname@example.org
Rhondi Skelton, ’98, BBA, is Christopher and currently
NORTHWOOD 2000s “I had a lot of help,” resides in Novi, MI. lapis-
a Manager for BVI Film John Foss, ’01, BBA, began William Bryan, ’05, BBA, is a
Amanda Gasaway, ’02, Vicary said. “And I had to email@example.com or
Commission and does events Supplier Quality Engineer for
2000 at family-owned Foss BBA, works for Broadlane in convince Ford that I could firstname.lastname@example.org
marketing with the BVI Tourist Dana Corporation in
Automotive Group and is procurement services in do this.”
Board in Tortola, BVI. He Elizabethtown, KY, where he
now an Account Manager Dallas, TX, where she also
recently finished his MBA in In order to get started, Anthony Jernigan, ’04, also resides. He is also pursu-
for Trailcon Leasing, Inc. in resides.
Human Resources and Vicary developed a busi- BBA, is a Sales Manager. He is ing his master’s degree in
Mississauga, Ontario, amandagasaway@sbcglob-
Finance from Wright State ness plan, budgeting fore- married to Donna, and has Christian Education at The
Canada. He resides in al.net,
University. Rhondi resides in cast and marketing plan. two children; Anthony Jr., 18 Southern Baptist Theological
Toronto, Ontario, Canada, amanda.gasaway@broad-
St. Croix, VI. rskelton@bvi- “Northwood is the only and Andy, 16. Anthony Seminary in Louisville, KY.
email@example.com lane.com or amandagas-
tourism.com or rhondi@hot- resides in West Bloomfield, MI. William is married to Debbie,
firstname.lastname@example.org school that offers a four-
mail.com email@example.com and has one child; Michael,
James Hansen, ’01, AA, is a year automotive industry
senior sales manager for Amy Gracey, ’02, AA, is a degree that also provides 22. firstname.lastname@example.org or
Kelly Smith, ’98, BBA, is an Gladys Simon, ’04, BBA, is email@example.com
Intercontinental Hotels in Store Manager for Lane an economics and
Investment Manager Analyst currently working at a
Singer Island, FL. He received Bryant in McHenry, IL. She accounting background. There’s not another program like
for UMB Investment Advisors Elease (Howard) White, Commercial Real Estate Corey Devereaux, ’05,
a second degree, a BA in resides in Johnsburg, IL. Northwood’s in the country,” Vicary said.
in Kansas City, MO. She is Investment Company. She BBA, works in group sales at
’00, BBA, is Coordinator, Hotel and Resort firstname.lastname@example.org
married to Steve and resides Student Affairs & Registrar of
“I made some good friends at Northwood,” Vicary said. “In fact, resides in West Palm Beach, the Indianapolis Motor
Management from the
in Merriam, KS. a small group of us all own dealerships now, so we all support each FL. email@example.com Speedway (IMS). He is also a
St. Francis Medical Center University of Florida in 2004. 2003
firstname.lastname@example.org School of Nursing in Trenton, other and talk through things together.” graduate of Game Face
James resides in West Palm William Copling, ’03, BBA,
NJ. She was the Trentonian Beach, FL. email@example.com There are a couple perks to owning an auto dealership, accord- Richard Stone, ’04, BBA, is a Executive Academy, which
Justin Tanner, ’98, BBA, is a graduated from Amberton Quality Control Analyst in the
newspaper recipient of the ing to Vicary. First, dealers own tons of cars and get to drive them helps people acquire careers
Senior Account Manager for University in May 2006 with an Enterprise Resource Planning
“20 Under Forty”, is a partner whenever they want. in sports.
Dell, Inc. in Round Rock, TX, MBA in Strategic Leadership. department at the University
of JW Grandeur, Inc. (an “I usually take home whatever’s got gas in it,” Vicary said.
where he also resides. He is He resides in Irving, TX. of Florida in Gainesville, FL, Rebecca Moberg, ’05,
event coordinating compa- “Anything from a Mustang GT to a ‘93 Ranger.”
married to Sally, and has two firstname.lastname@example.org where he also resides. He is BBA, is a Merchandising
ny), Assistant Pastor of
children; Jordan, 1 and Ryne, Secondly, and most importantly, business owners get to be Assistant for Belk Store
Greater is He Ministries, and also the President of the
born July 2006. Founder of YYAM, Inc., a non- Ryan Huether, ’03, BBA, is a community leaders. Association of Information Services in Charlotte, NC,
email@example.com profit Christian-based organi- Marketing Manager for “Being a business leader is so much more fulfilling than just Technology Professionals at where she also resides.
zation. Elease recently Independent Can Company working and going home,” Vicary said. “For example, we’re doing a the university. Richard recent- firstname.lastname@example.org
Jason Victor, ’98, AA in began her graduate studies. in Ontario, Canada. He Mustang show this summer and all the net profits go to a site ly received his master’s
Accounting and is working email@example.com, resides in Fontana, Canada. conservation program.” degree in Decision and Tarra Nischik, ’05, BBA, is an
toward his BBA. Jason is firstname.lastname@example.org Information Sciences from the Independent Agent for
email@example.com or Vicary is an active member of the Lion’s Club and her county
engaged, and getting mar- firstname.lastname@example.org Deanna K. Loftis, RN, ’01, University of Florida. AFLAC in Wixom, MI. She cur-
Chamber of Commerce, and she attends leadership seminars. rently resides in Plymouth, MI.
ried October 7, 2006. BBA, just released a new Umar Muazu, ’03, BBA, is email@example.com,
book, Painless Cancer Cures
Though her dealership is small compared to most, with 11 firstname.lastname@example.org
JVictor280@hotmail.com 2001 currently working on his email@example.com or
& Preventions Your Doctor Master’s degree in Dundee,
employees and 30-40 sales per month, Vicary hopes to eventual-
Jeremy Batcke, ’01, BBA, is May Not Be Aware Of, which ly join forces with her dad and build a family chain of dealerships.
Scotland. He resides in
a tax accountant for Dalberg won first place in the 2006 “This is a great learning experience,” Vicary said. “And I love the
& Associates in Grand Rapids, International Jada Book of automotive business because everybody needs a car!”
MI. He is married to Nicole, the Year Award. After work, Vicary enjoys her rural community life. “Life is more
and resides in Wyoming, MI. firstname.lastname@example.org
email@example.com laid back here,”Vicary said. “And I love it, I really do. It’s just a mat-
ter of making the best of what you’ve got.”
56 NORTHWOOD UNIVERSITY • FA L L 0 6 FA L L 0 6 • NORTHWOOD IDEA 57
’05, BBA, is an Agency
Jonathan MacMaster, ’06,
Don’t Miss YOUR Chance!
Recruiter for Palm Beach
County Sheriff’s Office in
BBA, is an NADA and OMVIC
certified salesperson and is a Be a part of the NEXT
West Palm Beach, FL., where Business Manager for
he also resides. He and his
wife Cindy are both working
on their graduate degrees.
Bordertown Pontiac Buick in
Amherst, NS, Canada, where
he also resides.
FamilyAlbum Earn INCOME for life
Rafael has one child; jonathan_macmaster@hot-
Maximilian, 5. mail.com
firstname.lastname@example.org or Send us your news Leave a lasting impression on
email@example.com Victoria Moody, ’06, BBA, is
a Tax Exemption Specialist for Email: firstname.lastname@example.org
Theodore Stevens, ’05,
BBA, is a Quality Assurance
AT&T in Dallas, TX. She resides
in Rockwall, TX.
Fax: 989-837-4111 NORTHWOOD
Manager for Eagle Ottawa,
LLC in Rochester Hills, MI. He
email@example.com Phone: 800-622-1007
Mail: Attn: Robin Johnson
is married to Kelly and resides Vene Yates, ’06, BBA, is the
in Davisburg, MI. Theodore Owner of Abodepage.com 4000 Whiting Drive The stock market is unpredictable. Bond rates are fluc-
has been accepted to the in Grand Ledge, MI, where tuating. The financial world is uncertain. There is a
he also resides. He is married
Midland, MI 48640-2398
DeVos Executive MBA pro- solution – Charitable Gift Annuities, the simplest
gram, and Kelly will graduate to Nancy, and has two chil-
from Northwood’s dren; Nicole, 22 and Andrea, and most popular of the life-income plans.
Managerial MBA program 19. firstname.lastname@example.org
or email@example.com Name:
later this year.
When you make a gift to Northwood – in cash,
stocks or other marketable securities – the uni-
Ryan Turner, ’05, AA, is Graduation year:
versity will pay you a guaranteed income for life
Associate Director for ATTENTION WEST
Advocate Commercial Real at rates significantly higher than what savings,
BADEN ALUMNI Campus attended:
Estate Advisors in Chicago, IL, CDs and many other investments can offer.
where he also resides.
firstname.lastname@example.org For information on alumni
of NU’s former West Baden, Degree: Major:
Elizabeth Ann Vicary, ’05, Indiana campus contact: Charitable Gift Annuities provide:
BBA, Automotive Marketing/
Management, is the Linda Simpson at
Current employment/job title:
President of Sexton Ford of 812.547.6848 (home) or • The satisfaction of knowing you made a difference in the lives of Northwood University students
Morgan County Wartburg, 812.499.8851 (cell) • Secure, fixed payouts
TN. She is the youngest Ford Family (spouse & children):
dealer in the U.S. at 22 years • Partially tax-free income
old. Elizabeth is also a mem- • Tax deduction at time of gift
ber of Morgan County
Current residence: • Easily established without legal fees for set up
Chamber of Commerce,
Morgan County Central Lions • Higher payout, compared to savings accounts
Club, and Leadership
Morgan County Class of
2006. A member of Northwood’s development team would be happy to sit down with you and explore options for Charitable Gift Annuities, as
well as other life-income plans. For more information or to schedule a meeting, please contact: Sherrie Graham, Vice President of
Thoughts to share with fellow alumni:
Learn more about how you can give back to NORTHWOOD UNIVERSITY
Contact Sherrie Graham, 989-837-4356
4000 Whiting Drive
Midland, MI 48640
58 NORTHWOOD UNIVERSITY • FA L L 0 6
NORTHWOOD: Formula for Success!
T H E N O R T H W O O D I D E A
2600 North Military Trail
West Palm Beach, FL 33409 NORTHWOOD UNIVERSITY Nonprofit Organization
561-478-5500 A Business Plan for Lifeit U.S. POSTAGE
4000 Whiting Drive PERMIT NO. 269
Michigan Campus Midland, MI 48640 Saginaw, MI
4000 Whiting Drive
Midland, MI 48640
1114 West FM 1382
Cedar Hill, TX 75104