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					                               Vo l u m e 4 , N u m b e r 2   Fall 2006




NORTHWOOD
       Idea
The Journal of NORTHWOOD UNIVERSITY




Innovation
  in the
           CAR Biz
           Jason Brickl, ’95




      www.northwood.edu
                                                                                                                                                                          NORTHWOOD UNIVERSITY

                              NORTHWOOD                                                              Inside                                                               MISSION STATEMENT
                                                                                                                                                                          The mission of Northwood University is to prepare qualified



                                     Idea
                                                                                                                                                                          undergraduate and graduate learners of any age or station
ON THE COVER                  The Journal of NORTHWOOD UNIVERSITY                                                                                                         with the tools, skills, and intellectual capacities for productive
                              Volume 4, Number 2, Fall 2006                                                                                                               leadership careers in a global economic network of free
                                                                                                                                                                          markets and private enterprise. The University emphasizes
In the competitive
automobile market-
place, it’s innovation that
                                                                                                                              23    Entreprenuerial
                                                                                                                                                                          experiential learning and innovation at graduate and
                                                                                                                                                                          undergraduate levels for both traditional and non-traditional
                                                                                                                                                                          students. Through general education and focused discipline
helped Jason Brickl, ’95,        F E A T U R E S                                                                                    mechanics                             study, learners are prepared for varied management careers.
                                                                                                                                                                          Additionally, its programs emphasize:
keep pace at Ballweg
                                                                                                                              Dr. Albert Einstein was an innovative,      • the dynamics of a free-enterprise society in which
Chevrolet. Creating                                                                                                                                                         management and entrepreneurial skills predominate and
                                                                                                                              big-idea kind of guy. But, he was not an
“competitive options” at                                                                                                                                                    where individuals can take risk for individual and common
                                                                                                                              entrepreneur, at least not by NU faculty,     good and gain,
the three dealerships in
                                                                                                                              Joe Rousseau’s definition.                  • the aesthetic, creative, and spiritual elements of life and
the Madison, Wis., area,
                                                                                                                                                                            their relative importance to living in the fullest sense, and
like installing computers
                                                                                                                                                                          • the global, diverse and multi-cultural nature of enterprise.
in the waiting room to
allow customers to
conduct business while                                                                                                                                                    OUTCOMES
cars are being serviced,                                                                                                                                                  We measure our success by the outcomes our students
has fueled Brickl’s ascen-                                                                                                                                                achieve. Our graduates:
sion to a top executive                                                                                                                                                   1. Understand the tradition of freedom.
post in his hometown
dealership.
                                                                                                    26    25 things to do                                                 2. Have a broad practical understanding of their
                                                                                                                                                                              chosen field.
                                                                                                                                                                          3. Are familiar with the ideas driving enterprise leaders.
                                                                                                    College years are all                                                 4. Communicate effectively in speech and writing.
                                                                                                                                                                          5. Understand complex global issues.
                                                                                                    about learning and                                                    6. Have a constant attraction to new ideas.
                                                                                                    making memories                                                       7. Can explain their personal values.
                                                                                                                                                                          8. Understand the aesthetic, creative and spiritual
                                                                                                    to last a lifetime.                                                       elements of life.
                                                                                                    Check out our list
                                 12      NUCARS turns 10                                            of the most fun
                                                                                                                                                                          9. Are effective self-evaluators.
                                                                                                                                                                          10. Are action oriented.
                                                                                                                                                                          11. Are skilled at detecting and solving problems.
                                                                                                    things to do on or                                                    12. Seek lifelong education.
                                                                                                    around Northwood’s
                                 Working with an international team, students have four
                                                                                                    campuses.
                                 days to save a fictitious failing Toyota dealership as part of                                                                           IDEA CREDITS
                                 the 10-year-old NUCARS program.                                                                                                          The Northwood Idea is published three times yearly for
                                                                                                                                                                          alumni and friends of Northwood University. It is pro-
                                                                                                                                                                          duced by the University Advancement Department at
                                                                                                                                                                          Northwood University, 4000 Whiting Drive, Midland,
                                                                                                                                                                          MI 48640,
                                   16      Two-way benefits                                                                                                               Permit No. 220.
                                                                                                                                                                          Send address changes to Julie Meyer: 4000 Whiting Drive,
                                                                                                                                                                          Midland, MI 48640-2398, (989) 837-4297,
                                                                                                                                                                          meyerj@northwood.edu
                                   Faced with a 25 percent                                        NORTHWOOD UNIVERSITY IS ACCREDITED BY THE HIGHER LEARNING
                                                                                                                                                                          PRODUCTION TEAM:
                                   increase in healthcare                                         COMMISSION AND IS A MEMBER OF THE NORTH CENTRAL ASSOCIATION             EDITOR-IN-CHIEF: Sherrie Graham
                                   premiums, Don Hunkins,                                         (800-621-7440; HIGHERLEARNINGCOMMISSION.ORG).                           EDITOR: Kathy Backus, Backus Public Relations, Inc.
                                                                                                                                                                          MANAGING EDITOR: Linda Mathieu
                                   Northwood CFO,
                                   hedged a pretty
                                                                                                  GREAT IDEAS                                                             NORTHWOOD ADVISORS: Matt Bennett,
                                                                                                                                                                          Susan McCreery, Craig Root, Charlene Rosin
                                   big bet in                                                                                                                             GRAPHIC DESIGN: NU Creative Services Dept.
                                   switching                                                        4   Carpe Diem                    36 Outstanding Alumni               CONTRIBUTING WRITERS: Kathy Backus, Wendi
                                                                                                                                                                          Brownson, Brian Builta, Patricia Lichtman, David
                                   Northwood to
                                                                                                    5   New President                      Awards                         McKay Wilson, Dr. Joseph B. Rousseau.
                                   a self-insured                                                                                                                         PHOTOGRAPHY: David-Lorne Photographics, Bob
                                   plan in 1992. His                                                6   Revving up the Car Biz        38 Alumni Profile                   Rashid Photography, Stephanie Brown, Stefan
                                                                                                                                                                          Gallard, Craig Root, Char Rosin.
                                   bet paid off.                                                                                                                          PRINTER: F.P. Horak
                                                                                                    19 AQIP                           40 Alumni in Action                 NORTHWOOD UNIVERSITY IS COMMITTED TO A POLICY OF
                                                                                                                                                                          NONDISCRIMINATION AND EQUAL OPPORTUNITY FOR ALL
                                                                                                    34 Degree of Honor                42 Ideas in Action                  PERSONS REGARDLESS OF RACE,GENDER,COLOR,RELIGION,
                                                                                                                                                                          CREED,NATIONAL ORIGIN OR ANCESTRY,AGE,MARITAL
                                                                                                                                                                          STATUS,DISABILITY OR VETERAN STATUS.THE UNIVERSITY IS ALSO
                                                                                                                                      52 Family Album                     COMMITTED TO COMPLIANCE WITH ALL APPLICABLE LAWS
                                                                                                                                                                          REGARDING NONDISCRIMINATION.


                                                                                                                                                                          www.northwood.edu
                                                                                                                                                                                                                                                                     P R E S I D E N T
                                                                                                                       NORTHWOOD UNIVERSITY
          CARPE DIEM
           P   R   E   S   I   D   E   N       T ’ S         M   E   S   S   A G     E
                                                                                                                       Code
                                   “This will be a very good time for Northwood University”                              of Ethics
                                             New beginnings are fateful affairs. And nonetheless so with us as
                                   our Trustees have named Keith A. Pretty, J.D., to be our new President and           The community of students,
                                   CEO. By now you know about him through our Website, the announce-                    faculty, and staff of Northwood
                                   ment in this issue and the streaming video of our announcement that is               University affirms this code of
                                   available online. He will address you in this space in the next issue, so this is    ethics as the behaviors that


                                                                                                                                                                                                                               A
                                                                                                                                                                                                                                         s the changing colors of
                                   my chance to context it, thank you and welcome the future.                           advance our shared values:
                                                                                                                                                                                                                                         fall usher in a new term,
                                             First: What is terrific about this announcement? A look at our histo-
                                   ry discloses that we have had just two prior presidents and CEOs in our              Integrity                                                                                                        Northwood University begins
                                   history, starting with our co-founder Arthur E. Turner. By selecting someone         In all our actions we shall be guid-                                                                   a new season in its 47-year history with the appointment of a new president,
                                   who has not “grown up” in our system (I was a 17-year veteran 24 years               ed by a code of behavior which                                                                         Keith A. Pretty, J.D.
                                   ago, when I became your CEO), our Trustees have said,“Northwood is a                 reflects our values, unimpeded by                                                                           Pretty was selected by the Board of Trustees as Northwood’s third presi-
                                                                                                                        circumstance, personal gain, pub-                                                                      dent and chief executive officer, following the retirement of Dr. David Fry
                                   grown-up system that has mastered its own processes and intents and
                                                                                                                        lic pressure, or private temptation.
                                   can now profit from the perspective of a veteran president with broad                                                                                                                       after 24 years of leadership. Chairman of the Board, Dr. John Hohman said
                                   experience in public and private life, within education, government and                                                                                                                     Pretty “stood out as the best candidate” from a pool of 80 initial applicants,
                                                                                                                        Respect
                                   the business community.” That is wonderful.                                          We will treat all others with consid-                                                                  as part of a six-month national search process.
                                             Second: The search process, which included several Northwood               eration for their circumstances                                                                             “With his experience and his time in the private sector, he just has such
                                   candidates in the final cut of seven, also proved how strong and able our            and with thoughtful regard for                                                                         a great background,” Hohman said.
                                   system has become in creating extraordinary leaders inside our walls.                their value as human beings.
    Several of the search committee members have asserted that “any of the candidates could have                                                                                                                                    In the past seven years Pretty has served as president and CEO of Walsh
    done the job” which is high praise indeed by Trustees who can now fully appreciate our internal                     Honesty
                                                                                                                                                                                                                               College, a non-residential, business school in Oakland County, Mich. In
    strength.                                                                                                           We will embrace truthfulness,                                                                          leading Northwood, Pretty is looking forward to being a part of a university
           Third: Northwood has the luxury of a transition to new leadership not because of an emer-
    gency, but on account of strength. Our academic, financial and advancement health is the best in
    its history, so we can truly benefit from the leadership Keith Pretty will bring us.
                                                                                                                        fairness, probity, and demand the
                                                                                                                        absence of fraud or deceit in
                                                                                                                        ourselves and others with whom
                                                                                                                                                                Keith A. Pretty •            Resume                            with a robust student life environment.
                                                                                                                                                                                                                                    Students may be asked to scoot over to make room for the new president
                                                                                                                                                                                                                               as he slips into a seat in classrooms on campus – part of his “managing by
           Fourth: As a personal matter, I cannot imagine a better situation than being able to serve for               we act.                                 Education:                                                     walking around style.”
    several more years as a Trustee ex officio, teaching around the system and being involved with                                                              1973    Bachelor of Science in Education,                           “I learned from my mentor, Dr. Diether Haenicke, the former president
    what I hope are important advancement projects. This opportunity to “help, but stay out of the                      Responsibility
                                                                                                                                                                        Western Michigan University;                           of Western Michigan University, that you can’t get to know what’s really
    way” is the magical dream of most long–time CEOs anywhere. Now, I have the opportunity to                           We will be accountable for the
                                                                                                                        care and welfare of others and                  Major: Political Science; Minor: Social Sciences       going on if you don’t get out and walk around,” Pretty explained. “I plan to
    prove it can work for the institution I love more than anything.                                                                                            1978    Juris Doctor, Thomas M. Cooley Law School
                                                                                                                        responsible for the intended and                                                                       spend a lot of time walking around the campuses, getting to know students,
           Fifth and finally: I have known Keith Pretty for seven years and you will be very enthusiastic
                                                                                                                        unintended consequences of our                                                                         faculty and staff and asking a lot of questions.”
    about what will happen to us under his leadership. He is a leader with proven credentials who will
    take us far beyond what we can now imagine. This will be a very good time for Northwood
                                                                                                                        actions.                                Experience:                                                         The tall, silver-haired former Green Bay Packers football player will be
    University.                                                                                                                                                 1999-2006 President and CEO, Walsh College                     hard to miss on campus. Considering his outgoing, approachable personality,
                                                                                                                        Freedom                                 1998-99     Project Director, Michigan Workforce
           I owe all of you enormous thanks for the pleasure of working with you. It is one thing to be                 We will exercise personal freedom                                                                      he will likely be shaking hands and engaging in lively conversations as he
    named CEO; it is quite another to be accepted as a leader by those who know the organization                                                                            Development Taskforce
                                                                                                                        while insuring others be immune                                                                        gets to know the Northwood family. His firm belief in wide-open access to
    the best — strengths, warts and all. You have been so kind to me, to Claudia, to Juliane and to                                                             1992-98     Vice President for External Affairs and
                                                                                                                        from arbitrary interference on                                                                         administration encourages others to get to know him on a first-name basis.
    Daniel. And you have made my professional life a joy by your successful effort to create, from with-                account of condition or circum-                     General Counsel, President and CEO,
                                                                                                                                                                                                                                    Leadership and teamwork have been the common denominators
    in, a truly fine engine of progress for our society. I am very proud of you.                                        stance, insuring that freedom will                  Western Michigan University Foundation
                                                                                                                                                                1987-92     General Counsel and Vice President for             throughout his very diverse background in education, the private sector,
           This issue of The Northwood Idea could not have a better theme: INNOVATION. It is exactly that               be constrained only by our
    adventure upon which we are embarked today. First you will meet alumnus Jason Brickl, the                           responsibility for its consequences.                Legislative Affairs, Western Michigan University   government service and athletics.
    youngest in an elite group of GM dealers selected to create and INNOVATE a new prototype for                                                                1980-87     Senior Washington Representative;                       “Leadership comes at all levels in an organization, not just from the
    Chevrolet dealerships. Then you will take a deep dive into the Northwood NUCARS program which                       Empathy                                             Senior Governmental Affairs Representative;        top,” explained Pretty. “Teamwork is critical in our competitive global
    INNOVATED an entirely new way to use an automotive dealership computer–aided simulation to                          We will endeavor to understand                      Governmental Affairs Representative,               marketplace, and particularly in a higher education landscape.”
    create a multi-national, multi-cultural group of competitors able to win in a diversified, global indus-            the feelings, thoughts, and notions                 Amoco Corporation, Washington, D.C.                     Pretty attributes his success at Walsh College to teamwork. “People
    try. Then you will get to meet our own CFO, Don Hunkins, who INNOVATED an entirely new way to                       of others in order that compas-                                                                        came together in creating a strategic plan,” he said. “Because so many
                                                                                                                                                                1982-87     Adjunct Assistant Professor,
    provide healthcare benefits for a growing organization while lowering costs and expanding bene-                     sion and fairness of our actions
                                                                                                                        may result.                                         Western Michigan University                        people throughout the organization participated in making the plan, they
    fits in a world consumed by opposite trajectories in both areas. Following that you discover AQIP an      ,                                                 1979-80     Administrative Assistant to Senator                want to make it happen.”
    INNOVATION in accreditation in which Northwood is taking a national leadership position.                                                                                William Sederburg, Michigan State Senate,
                                                                                                                        Spirituality                                                                                                Pretty is humbled, and admittedly challenged to follow in the footsteps
           All that and honorary degree recipients, outstanding alumni award recipients, campus tours
                                                                                                                        We will seek the spiritual develop-                 Lansing, Michigan                                  of David Fry. “I’m honored to follow in David’s footsteps, but I wear a size
    with what’s new on all three campuses and lists of terrific things to do on your next visit! Finally, an
                                                                                                                        ment necessary for our happiness        1975-78     Administrative Assistant to Minority               13 shoe. There are going to be times when the footprints don’t exactly match
    alumni profile that will gladden the hearts of all of us who think maybe we could do with fewer                     and growth and encourage an
    taxes. Jonathan Williams, ’05, will lead the way!
                                                                                                                                                                            Leader, Michigan House of                          up,” Pretty pointed out at the formal announcement of his new position.
                                                                                                                        environment that supports this                      Representatives, Lansing, Michigan
           As we INNOVATE with new leadership, we focus on the INNOVATION that best defines our                         growth for all.
                                                                                                                                                                                                                                    Already, Pretty feels he has found a home at Northwood.
    everyday process. Welcome to this issue of The Northwood Idea.                                                                                                                                                                  “I was overwhelmed by the reception I received when introduced to the
                                                                                                                        Achievement                             Family:      Married for 22 years to Gretchen                  faculty and staff. What a great kickoff to my presidency.” • Kathy Backus
                                                                                                                        We will exercise our skills to create                (Hartenburg) Pretty, BBA and MBA,
                                                                             Dr. David E. Fry, President and CEO        high achievement and applaud                         Western Michigan University.
                                                                                                       1982 - 2006      the high achievement of others.                      Children: Adam, 17; Audra, 15;
4    NORTHWOOD UNIVERSITY                  •    FA L L 0 6
                                                                                                                                                                             Kathryn, 12, Victoria, 12.
                                                                                                                                                                                                                                                                         FA L L 0 6   •   NORTHWOOD IDEA        5
                                                                                                                                                                        I N N O V A T I O N


                                                                      Right: Darlene Ballweg and Jason Brickl
                                Below: The newest Ballweg Chevrolet dealership is a snapshot of Chevy’s future.




                                                                                                                  Revving                            up the

                                                                                                                                                               Car Biz
                                                                                                                     The car-business bug bit Jason Brickl during high school in the late 1980s, when
                                                                                                                  minivans were moving quickly off the lot at Ballweg Chevrolet in Sauk City, Wis.
                                                                                                                     At first, Brickl, ’95, did whatever the service department required – either wash-
                                                                                                                  ing cars or shoveling the gunk from service gutters where oil and other detritus
                                                                                                                  from car repairs gathered.

6   NORTHWOOD UNIVERSITY   •   FA L L 0 6
                                                                                                                                                                               FA L L 0 6   •   NORTHWOOD IDEA   7
    I N N O V A T I O N


         B
                  y the time he was a high school senior, Brickl was working after school, weekends, and dur-
                  ing vacations. He’d seen enough to announce one day that he was ready to work with cus-
                  tomers on the used-car lot. He remembers his first sale as if it were yesterday. It was a 1988
         gold Chevrolet Astro van bought by a local deejay who needed a roomy, used vehicle to cart around
         his sound equipment.
                                                                                                                                                                                                 the experience
              The sale fattened his wallet with several hundred dollars and gave him a first-hand appreciation


                                                                                                                                                                            A
                                                                                                                                                                                     s a freshman, Jason Brickl attended his first
         for a job that paid handsomely for good performance.
                                                                                                                                                                                     Northwood University International Auto Show in
              “The car business got in my blood early,” says Brickl, 33, of Prairie du Sac, Wis., about a half-
                                                                                                                                                                                     1991. He has attended every show since then and
         hour outside of Madison. “Other high school kids were bagging groceries or working at the golf
                                                                                                                                                                            plans to travel from Wisconsin to his 16th consecutive
         course. I sold cars. I earned my commissions. And, by 17, I knew I wanted someday to become a car                                                                  show this fall. That weekend, he’ll be among 40,000 car
         dealer.”                                                                                                                                                           enthusiasts who will descend on the Michigan campus to
              Sixteen years later, Brickl is living his teen-age dream as Vice President and Dealer Operator at                                                             see the newest models for all
         Ballweg Automotive Group, which has three dealerships in the Madison area and expects to gross                                                                     major European, Asian and
         $100 million this year. In December, Brickl helped Ballweg open a state-of-the-art dealership and                                                                  American manufacturers on dis-
         service center in Middleton, Wis. At the recent grand opening, Ed Peper, General Manager of GM’s                                                                   play.
         Chevrolet Division, called Ballweg’s newest dealership a “snapshot of Chevy’s future.”                                                                                  Brickl’s company, the Ballweg
              “Ballweg Chevrolet is the first dealership in the country utilizing Chevy’s new facility image pro-                                                           Automotive Group, kicks in $5,000
         gram,” explained Peper. “Darlene and Jason have caught the vision of Chevy of the 21st century. You                                                                to help finance the event, which is
         can be sure other dealerships are in the process of following their lead and catching this vision, too.”                                                           in its 43rd year.
              Brickl assisted in designing a facility featuring a wireless business center with computers and                                                                    “I wouldn’t miss it,” says Brickl.“I
         copy machines in its customer waiting room, a quick-lube operation for drivers whose cars need rou-                                                                just like to come back to campus
         tine maintenance, and a heating system that runs on waste oil and saves $6,000 a month in fuel costs.                                                              and enjoy the show.”
                           Such innovations have helped Ballweg keep pace in the competitive automobile mar-                                                                     When Brickl was a Northwood
                                                                                                                                                                            senior, he chaired the event, which is organized and run
                      ketplace. Brickl says putting computers in the waiting room has proved popular among



“A
                                                                                                                                                                            entirely by Northwood students. This year’s chairman, Ryan
                                                                   drivers who’d like to be productive while wait-
                                                                                                                                                                            McGinty, ’07, says the show, whose theme is “The Fantasy
                     s we continue our commitment towards          ing for car repairs, instead of staring at a cable
                                                                                                                                                                            of Innovation,” will look at the latest in car design and
                     escalating business investment in             television news channel.                                                                                 technologies.
                     Wisconsin, what Darlene Ballweg and her             “If people realize they can conduct busi-                                                               Students in Northwood’s automotive marketing class-
                     team have built in this new Chevrolet         ness from here, that provides a competitive                                                              es, as well as other Northwood students, are now working
                     dealership is a remarkable achievement.       advantage for us,” says Brickl. “We’re provid-                                                           on the displays for each auto group, creating backdrops
                     In doing business based on old-fash-
                                                                   ing them with a better option.”                                                                          to showcase the new cars and trucks. Up to 400 vehicles
                     ioned values, they are blazing a trail for
                     others to follow.”
                                                                         Coming up with that competitive advan-                                                             from more than 50 manufacturers will be featured, with
                                                       Jim Doyle   tage has fueled Brickl’s ascension to a top                                                              some displays big enough for up to 17 cars.
                                         Governor of Wisconsin executive post in his hometown dealership, the                                                                    Those in automotive marketing classes get graded on
                                                                   place his father bought the family Chevrolets                                                            their work. A student-led panel also judges the displays
         during his childhood. Today, that means incorporating the latest in technology and business strategies                                                             and hands out awards in 13 categories.
         to both keep pace in the global economy and cater to the fickle American consumer.                                                                                      McGinty has asked the manufacturers to bring their
              After researching new dealerships around the country, Brickl worked closely with General                                                                      most futuristic cars, to provide a glimpse of what the
         Motors Zone Manager Scott Mueller and an architect to develop the recently opened 37,000 square-                                                                   motoring public might expect down the road.
                                                                                                                                                                                 “We want as many concept cars as possible,” he says.
         foot complex in Middleton, with 27 service bays, a spacious Chevrolet showroom and a GM
                                                                                                                                                                            “We want to see the industry’s newest ideas.”
         Goodwrench QuickLube center. Though the QuickLube centers generally operate independent of
                                                                                                                                                                                 For students like McGinty, the auto show provides real-
         dealerships, Brickl insisted that one be incorporated into this new facility. That way, customers who
                                                                                                                                                                            world experience managing a major event, with 900 vol-
         needed their tires rotated or oil changed could come to Ballweg, where GM technicians might also                                                                   unteers and tens of thousands of visitors. It also puts
                                                                                                                        Jason Brickl, ’95, is proud of the newest Ballweg
         spot other repairs that could be done at the adjacent service center.                                                                                              McGinty and other student leaders in direct contact with
                                                                                                                        Chevrolet dealership he helped create.
              “Jason really understands his market,” says Mueller, who has worked with Brickl since 2000. “I                                                                industry executives, working on a joint project.
         wish I could clone him. GM would be very successful with lots of Jason Brickls.”                                                                                        “At first I was worried if I could handle it, but it has
              At the Middleton dealership, Brickl succeeded in developing a building that was convenient for                                                                been so much work, and so much fun,” says McGinty.“I’ve
         his customers, affordable for his company, and friendly to the environment. For example, the waste oil                                                             made a lot of contacts that could come in handy when I
                                                                                                                                                                            graduate. There aren’t many students who can say they
                                                                                                                                                                            were in charge of an international auto show.”
8   NORTHWOOD UNIVERSITY          •   FA L L 0 6
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                                                                                                                                                                                                                             I N N O V A T I O N

     Brickl ’s                                                                                                                                                                                                      “Every vacation, he was back here selling,” says Ballweg,
                                                                                                                                                                                                               President of the Ballweg Automotive Group. “It was a wel-
        NORTHWOOD                                                                                                                                                                                              come sight to see him back. Selling cars was born right into

        connections                                                                                                                                                                                            him. He’s such a natural.”
                                                                                                                                                                                                                    Though Ballweg was Brickl’s automotive home, there was
                                                                                                                                                                                                               not a job opening when he graduated from Northwood. So, he

     S
            ince graduating in 1995,
            Jason Brickl has maintained                                                                                                                                                                        headed west to work as a management trainee at Toyota’s U.S.
            close ties to Northwood. His                                                                                                                                                                       headquarters in Torrance, California. A year later he was trans-
     company, Ballweg Automotive                                                                                                                                                                               ferred to Cincinnati, where, at age 24, he became Toyota’s
     Group, provides two $1,000 schol-                                                                                                                                                                         youngest district manager, serving as a liaison between 20
     arships each year to automotive                                                                                                                                                                           Toyota dealers and the manufacturer.
     marketing students who have                                                                                                                                                                                    By 1997, he was back in Wisconsin as sales manager for a
                                                                                                                                                                                                               Toyota dealership in Madison. When passing through Sauk
     demonstrated academic success
                                                                                                                                                                                                               City, he’d stop by Ballweg Chevrolet to say hello to his friends.
     and financial need. In April, he
                                                                                                                                                                                                               Two years later, Darlene Ballweg had an opening for a general
     received Northwood’s
                                                                                                                                                                                                               manager at the dealership frequented by Brickl’s family.
     Outstanding Alumni Award.
                                                                                                                                                                                                                    “I extended the opening, we talked, and he was very glad
         Brickl appears as a guest lec-
                                                                                                                                                                                                               to come back home,” says Ballweg. “Jason is someone who is
     turer a few times each year in
                                                                                                                                                                                                               very calm and collected and is always optimistic. He’s really
     Northwood automotive marketing
                                                                                                                                                                                                               like a son to me.”
     classes, giving students insight into                                                                                                                                                                          Brickl’s return to Ballweg came at a crucial time for
     the challenges they’ll face in the                                                                                                                                                                        American automobile dealers, who were facing increasingly
     bustling auto marketplace.                                                                                                                                                                                fierce competition from foreign manufacturers. As Ballweg’s
         He also recruits at Northwood                                                                                                                                                                         dealer operator, Brickl’s role is to understand the suburban
     for openings at Ballweg’s three                                                                                                                                                                           Wisconsin market, advertise judiciously, and motivate his sales
     dealerships. Currently, Ballweg has                                                                                                                                                                       staff to promote GM’s products, including its biggest seller
     11 Northwood alumni on staff,           Ballweg Chevrolet’s newly opened dealership in Middleton, Wisconsin is                                                                                            and top money-maker, the Silverado pick-up.
                                                                                                                                                All this technology was years from development in 1991
     including two of Brickl’s               the first in the country to utilize Chevy’s new facility image program.                                                                                                Brickl says he’s up to the challenge, and he exudes the
                                                                                                                                           when Brickl confided to Darlene Ballweg that he wanted to
     Northwood classmates, Matt Saxe,                                                                                                                                                                          kind of enthusiasm he first showed out on that Sauk City used-
                                                                                                                                           become a car dealer when he grew up. At the time, Ballweg,
     ’95, and Chris Carnevale, ’95, who                                                                                                                                                                        car lot 16 years ago.
                                                                                                                                           who had taken over the business following her husband’s death
     are both senior managers.               collected at the QuickLube facility’s 4,000-gallon tank is burned by a high-tech furnace
                                                                                                                                           in a farming accident, had                                               “You learn in this profession that people are genuinely
         Other Northwood alumni at           that heats the sprawling complex. Though the system cost $150,000 to install, Ballweg
                                                                                                                                           warned Brickl that it wouldn’t                                      excited about their automobiles,” he says. “There’s a certain
     Ballweg include Richard Kamm,           saved $6,000 in utility costs during its first month of operation this winter. The compa-



                                                                                                                                                                                “T
                                                                                                                                           happen overnight. In fact, she                                      attraction to new models. When you get excited about a car,
     ’05; John Lux, ’05; undergraduates      ny also doesn’t have to pay to have the waste oil carted away.
                                                                                                                                           told him he’d need to study and                                                                         that helps you sell it. People
     Mark Udehofen and Josh Harris,                “If I dispose of the oil, I’m just giving someone else my problem,” he says. “But, if
                                                                                                                                           work at it to become successful.                         he day a new transport shows up and I          want to touch and smell that
     Adam Fitzpatrick, ’03; Laura            we can burn it, we can heat our facility in a way that’s beneficial financially and envi-                                                              don’t have the excitement is the day I’ve      new car, and there’s that old
                                                                                                                                           She suggested he attend
     Johnson Carnevale, ’95; and             ronmentally.”                                                                                                                                          got to get out of the business. I still get    adage about people wanting
                                                                                                                                           Northwood, which over the past
                                                   Ballweg has also done away with paper records, with Brickl overseeing the installa-                                                              excited, seeing transport after transport,
     Regina Brickl, ’97.                                                                                                                   four decades has developed a                                                                            to kick the tires. They do.”
                                             tion of a system that scans all documents into a computer system which is accessible                                                                   each with eight shiny new vehicles. I
                                                                                                                                           reputation as one of the nation’s top schools for aspir-                                                  Brickl says his heart still
                                             from all three Ballweg locations or anywhere in the world that has an Internet connec-                                                                 hope I never lose that affection.”
                                                                                                                                           ing automotive executives.                                                               Jason Brickl   beats a little faster when a
                                             tion. Thirteen video cameras in the new dealership allow Brickl to monitor the work site                                                                       Vice President and Dealer Operator truckload of new cars
                                                                                                                                                Brickl took her advice, was accepted, and drove
                                             from afar, and Ballweg managers all sport Nextel telephones equipped with Blackberry                                                                                     Ballweg Automotive Group arrives.
                                                                                                                                           his maroon 1986 Monte Carlo SS on the eight-hour
                                             technology, which allow mobile access to the Internet and email.                                                                                                                                          “The day a new transport
                                                                                                                                           trip to Northwood’s Michigan campus in 1991. He
                                                   “It’s not business as usual, and customers have expectations that are higher than                                                                           shows up and I don’t have the excitement is the day I’ve got to
                                                                                                                                           found his niche at Northwood, majoring in business adminis-
                                             ever,” says Brickl, who drives a Chevy Tahoe, a GM FlexFuel vehicle that can run on                                                                               get out of the business,” he says. “I still get excited, seeing
                                                                                                                                           tration and specializing in automotive marketing.
                                             regular gasoline or E85, which is 85 percent ethanol. “You need to combine technology                                                                             transport after transport, each with eight shiny new vehicles. I
                                                                                                                                                On vacations, he’d come back to Ballweg to work the lot
                                             and innovation with flat-out good customer service. Technology can help, but we are                                                                               hope I never lose that affection.” • David McKay Wilson
                                                                                                                                           in Sauk City, where he did so well that Darlene Ballweg lent
                                             still a people business.”
                                                                                                                                           him a 1992 Chevy Lumina demo to drive for his remaining
                                                                                                                                           three years in school.

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                                                                                                                                                                                                  N U C A R S

                                                                                                           ortunately, none of this is your fault; you’re the person brought in to solve this mess. Unfortunately, there are

                                                                                                   F       other challenges: you’re only 22 years old; you’re working with an international team whose members speak
                                                                                                           several different native languages; you’re solving these problems while visiting Germany; and, by the way, you
                                                                                                   only have four days to turn this dealership around.
                                                                                                        This is the automotive marketing nightmare thrown at students participating in NUCARS (Northwood
                                                                                                   University’s Computer-Aided Retail Simulation), the 10-year-old international program designed to challenge automo-
                                                                                                   tive marketing majors while giving them international exposure and experience working within an international team.
                                                                                                   NUCARS has become a distinctive and prominent international program for Northwood University.
                                                                                                        “There are other international competitions,” says Bob Serum, Vice President for Academics and International
                                                                                                   Programs, “but I don’t think anyone else does something with cross-cultural teams. For my money, that’s the key.”
                                                                                                        Serum and Northwood President David Fry were the brains behind NUCARS when the program began 10 years
                                                                                                   ago. Toyota had been giving its dealership simulation program to Northwood University students since the early
                                                                                                   1990s, “much to the delight of our students,” Serum says. Then Serum and Fry raised the question: What would hap-
                                                                                                   pen if the simulations were performed with Northwood’s international partners in an international setting? Serum and
                                                                                                   Fry approached Toyota Senior Vice President Al Wagner with their idea. “It took him all of 30 seconds to say, ‘Toyota
                                                                                                   is in,’” Serum recalls. The first international dealership simulation took place at Nurtingen University in Geislingen,
                                                                                                   Germany, in 1997, under the name ICARS (International Computerized Automotive Retail Simulation). The partner-
                                                                                                   ship between Toyota, Northwood University, and Northwood’s international partner schools has lasted 10 years so far.
                                                                                                                                                                                 During that time more than 750 internation-
                                                                                                                                                                                 al students have joined 100 Northwood
                                                                                                                                                                                 University students in one of the most
                                                                                                                                                                                 unique international experiences in the



                                    NUCARS
                                                                                                                                                                                 world.

                                                                                                                                                                              A Balancing Act


                                      turns 10
                                                                                                                                                                             The NUCARS concept is simple: students
                                                                                                                                                                             from Northwood and seven international
                                                                                                                                                                             partner schools form 10 teams consisting of
                                                                                                                                                                             one student from each school. Each team
                                                                                                                                                                             has four simulated business quarters to
                                             A Global Perspective                                                                                                            improve business at a fictional Toyota deal-
                                                                                                                                                                             ership in the United States. Teams must
                                                                                                                                                                             make decisions each quarter to improve
                                                                                                                                                                             functions in four departments of the dealer-
                                                                                                                                                                             ship: new cars, used cars, service and parts.
                                                                                                                                                                             At the end of each quarter, students learn
                                                                                           Working with international team members, NUCARS participants                      whether their decisions were good, bad or
                                                                                           have four days to turn around failing Toyota dealerships in the                  just plain ugly.
                                                                                           simulated competition.                                                               The trick is to balance profits while
                                                   Your Toyota dealership is in trouble.
                                                                                                                                                                            meeting all 18 of Toyota’s quality assur-
                                                   You’re hemorrhaging money,                     ances, the most important of which is customer service. What complicates the scenario, explained Tim Gilbert,
                                                   customer satisfaction stinks, and              Automotive Marketing Chair on Northwood’s Florida campus, is that members of each team speak different languages
                                                                                                  and have different knowledge bases, and levels of understanding. “It is a communication problem, a cultural problem,
                                                   you’re not meeting any of Toyota’s 18          and ultimately,” Gilbert said, “a business problem.”
                                                   standards for quality assurance.                   “What students get out of the experience,” Serum says, “is the knowledge that everyone has different problem-
                                                                                                  solving skills. I want our students to appreciate that.”




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                                                                                                                   N U C A R S                                                                                                   10 years of
                                                                                                                                                                                                                                 10 years of NUCARS
       NUCARS 10
       The 10th NUCARS event took place Feb. 28 to
       March 11, 2006, in Geislingen, Germany.
       Excitement and adrenaline ran high on the first
                                                                                                                                                 The Impact of Perspective
                                                                                                                                                  By the end of NUCARS 10, all but one of the 10 teams made a profit,
                                                                                                                                                  and three teams met all 18 of Toyota’s quality standards. The NUCARS
                                                                                                                                                  experience throws a lot of responsibility at students, but they all return
                                                                                                                                                                                                                                   NUCARS
                                                                                                                                                                                                                                 2006: Germany/Driebergen

       day as the 70 students from the eight schools met                                                                                          with a profit of knowledge. That knowledge helped Wright come home
       and settled into the room that would be home for                                                                                           with a job in California as a product specialist intern with Lexus of          2005: Netherlands
       the next four days. The mood turned more seri-                                                                                             America in Los Angeles. “If I had not gone to NUCARS, I would never
       ous when the students began to focus on the                                                                                                have gotten that opportunity,” Wright said. “It’s definitely one of the        2004: Cedar Hill, Texas
       thick notebooks in front of them. Each notebook                                                                                            highlights of my Northwood career.”
       contained the bad news about the failing Toyota                                                                                                 While most students do not return from NUCARS with jobs,
       dealership, which had lost $564,000 the previous Seventy students from eight schools gathered at the Geislingen                                                                                Serum says most do         2003: Northeim, Germany
       year. The notebooks also contained 50 to 70 pos- campus of The University of Nuertingen in Germany for the 10th                                                                                come back changed.
       sible decisions for each of the four departments       NUCARS competition.                                                                                                                     In previous years,         2002: Anger, France (ESSCA)
       of the dealership. Each team would choose three                                                                                                                                                some of the interna-
       decisions for each department each quarter.                                                                                                                                                    tional students from
            “It’s a little overwhelming,” said Jonathan Wright, ’06, “but once we start talking to our teammates, it becomes less so.”                                                                NUCARS would               2001: Barrie, Ontario
            The first quarter is the toughest, students say, because they are still digesting the notebooks as they start getting to know                                                             attend Northwood
       their teammates. Decisions made the first quarter will often determine the fate of the dealership. English is the language of                                                                  University to study        2000: Copenhagen, Denmark
       choice, but each student speaks at a different level of proficiency. They are faced with problems such as advertising strategies,                                                              automotive market-
       keeping the right amount of inventory, employing the right number of people, determining hours of operation, maintaining a                                                                     ing; and while some
       steady flow of foot traffic through the dealership, training employees, and on and on.                                                                                                         still do that, most of     1999: West Palm Beach, Florida
            “The hardest problem we had as a team,” said Brant Bezila, ’06, “was deciding where to start.” Bezila’s team consisted of                                                                 the international
       two German students, one French, one from Denmark, and Bezila, who described the competition as intense, but fun. “The                                                                         schools have estab-        1998: The Netherlands
       challenge of the other quarters was sticking to our plan of attack, while still trying to meet all the standards of excellence.”                                                               lished bachelor-level
       Bezila’s team made a $1.4 million profit – the highest of any group – but failed to meet one of the 18 standards. “This simula-                                                                automotive marketing
                                                                                                                                                                                                                                 1997: Geislingen, Germany
       tion proved to me that I really have gained a lot of automotive-related knowledge at Northwood University.”
            Wright’s team began by focusing on customer satisfaction. “We thought that would lead to higher profits,” Wright said,
       “which was a good route, but we neglected the standards Toyota had set. By the final quarter, we still had several standards we
                                                                                                                                                                                                      programs of their
                                                                                                                                                                                                      own.
                                                                                                                                                                                                        “The experience                    NUCARS
                                                                                                                                                                                                                                 NUCARS partner schools:
       had not met.” By the end, Wright’s team met all 18 standards, but finished in the middle range based on profit. “It was
       intense,” Wright said. “We were a little sleep deprived and in a different time zone and our bodies were worn out by the end,
       but we had fun; it just may not look like it in the pictures that were taken.”
                                                                                                                                                                                                      empowers students to
                                                                                                                                                                                                      work in a different
                                                                                                                                                                                                      way,” Serum said. “I                  partner
                                                                                                                                                                                                                                 Georgian College – Barrie, Ontario
            Jordan Riley, ’06, pointed out the hardest problem to overcome was that each student had a different solution for each
       problem. “There is no room to be pig-headed or to only be sold on your view,” Riley said. “Listening is essential to finding the
       common ground. We decided that unless everyone could agree on a decision, we would not make it, no matter what.”
            Riley’s team had to change the hours of operation twice, which wasted an important decision opportunity. By the end, the
                                                                                                                                                                                                      call it an impact of
                                                                                                                                                                                                      perspective. Their
                                                                                                                                                                                                      appreciation of differ-
                                                                                                                                                                                                      ent cultures is intensi-
                                                                                                                                                                                                                                            schools
                                                                                                                                                                                                                                 Bundesfachschule – Calw, Germany

                                                                         team missed two of Toyota’s quality standards, but Riley was not                                                             fied by working            Bundesfachschule – Northeim, Germany
                                                                         upset.                                                                 Student teams presented their dealer-
                                                                                                                                                                                                      together in a work-like
                                                                                                                                                ship solutions. In the end, all but one
                                                                               “I loved the interaction between cultures,” she said. “I real-                                                         environment.”
                                                                                                                                                team showed a profit and three teams
                                                                         ized there is so much more in this world than the Western way          met all of Toyota’s 18 quality standards.               Riley continues to
                                                                                                                                                                                                                                 The University of Nuertingen – Geislingen,
                                                                         of doing things.”                                                                                                            talk to students she
                                                                                                                                                                                                                                 Germany
                                                                               When competition ended each afternoon, students toured             met through NUCARS in Germany, and she is excited about the possi-
                                                                         Germany, visiting automotive sights such as the Mercedes-Benz            bility of future contacts in the European automotive industry. “The
                                                                         Museum, where they saw the first car ever built; a BMW dealer-           world has become much more inviting to me,” Riley said. “NUCARS                ESSCA – Angers, France
                                                                         ship in Munich; the BMW Museum; and the Geneva Auto Show                 has allowed me to not be afraid to put myself out there and know that I
                                                                         in Switzerland.                                                          can succeed.” • Brian Builta
                                                                                                                                                                                                                                 IVA – Driebergen, The Netherlands
                                                                       Students describe the NUCARS experience as “intense,
                                                                       but fun.” Ultimately, NUCARS proves to students that
                                                                                                                                                                                                                                 Niels Brock University – Copenhagen, Denmark
                                                                       they’ve gained a lot of automotive-related knowledge
                                                                       from Northwood.

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     B E N E F I T S




        2
                                                                                                               “S              haring the cost, by asking for an employee con-
                                                                                                                               tribution, is more common today. Sharing the
                                                                                                                               risk and the savings, too, is not so common.”




                 Two-way
                                                                                                                                                                      Don Hunkins
                                                                                                                                                             Chief Financial Officer
                                                                                                                    “It was                                   Northwood University
                                                                                                               a gamble,
                                                                                                               but the situ-
                                                                                                               ation was so serious I figured, ‘what do we have to lose,’” said



                                  BENEFITS
                                                                                                               Hunkins. “A 25 percent increase is a big number and with the
                                                                                                               state of healthcare, that figure could continue to increase.”
                                                                                                                    Since Northwood became self-insured in 1992, employees
                                                                                                               have received a rebate every year for the amount of money               Worth the
                                               Self-insurance plan pays off
     Don Hunkins, Chief Financial Officer, Northwood University, is not a gambling
                                                                                                               they’ve paid into the plan for participation.
                                                                                                                    “The first year the President announced the reimbursement,
                                                                                                               he was greeted with a big round of applause,” said Hunkins.
                                                                                                                    The employee rebate makes NU’s healthcare plan unique.
                                                                                                                                                                                                          Risk
     man. But, he hedged a pretty big bet when he switched Northwood’s                                         Nowadays, most companies require employees to share the risk or         If Northwood had accepted the 25
     employee benefit plan to a self-insured program in 1992.                                                  pay a portion of their benefits. Northwood took it a step further       percent increase in premiums back in
                                                                                                               in allowing employees to share in the benefit, in addition to           1990, and assuming a 10 percent
                                                                                                               assuming the risk. That means when healthcare claims are not as         annual increase every year since,

                      P
                                resented with a potential 25 percent increase in premiums for the next year,
                                Hunkins knew the university could not afford such a cost. He was betting       high as expected in a given year, employees get a share of those        today the university would be paying
                                the insurance company’s estimated increase in healthcare                       savings, along with the university.                                     $8.3 million per year in healthcare
                      costs for the following year was high. He figured the spike in                                “If we’re asking employees to share the risk, they should          costs. Instead, Northwood’s current
                      claims the previous year, which is the data insurance companies                          share in the benefit as well,” Hunkins pointed out. It’s a notion       cost for healthcare is $4.3 million
                      use to forecast future healthcare costs, was an anomaly.                                 that makes sense, but it’s hardly the norm in today’s business          annually.
                           It was a gamble for Northwood to take on the risk asso-                             world.
                      ciated with healthcare costs and become self-insured.                                         “Sharing the cost, by asking for an employee contribution, is
                                                                                                               more common today. Sharing the risk and the savings, too, is not
                                                                                                                                                                                       Sharing the
                      If Hunkins was wrong, it would cost the university
                      dearly. If he was right, it would result in huge sav-
                      ings – for Northwood and employees.
                           He placed his bet ... and he was right!
                                                                                                               so common,” said Hunkins.
                                                                                                                    The idea to restructure Northwood’s benefit plan this way
                                                                                                               came to Hunkins as he wrestled to find a viable solution to the
                                                                                                                                                                                                 Savings
      “I          t was a gamble, but the situation was so
                  serious I figured, ‘what do we have to
                  lose’. A 25 percent increase is a big
                  number and with the state of health-
                  care, that figure could continue to
                                                                                                                  escalating costs of healthcare.
                                                                                                                         “It became clear that there really is no such thing as
                                                                                                                      insurance for healthcare,” explained Hunkins. “Higher
                                                                                                                        claims equal higher premiums. The question everyone
                                                                                                                         seemed to be asking was how to pay for increasing
                                                                                                                           healthcare?”
                                                                                                                                                                                       Every year since Northwood became
                                                                                                                                                                                       self-insured in 1992, employees have
                                                                                                                                                                                       received a rebate for the amount of
                                                                                                                                                                                       money they’ve paid into the plan for
                                                                                                                                                                                       participation.

                  increase.”                                                                                                       The fact that Hunkins didn’t think Northwood’s
                                              Don Hunkins                                                                     healthcare costs would actually go up by 25 percent
                                       Chief Financial Officer
                                                                                                                               in 1992, as the insurance company was projecting,
                                        Northwood University
                                                               Within one year of imple-                                        caused him to ask a different question.
                      menting the self-insurance plan, Northwood employees received a                                           “Instead of how do we pay for healthcare, I asked
                      100 percent rebate in money they had paid for healthcare.                                                   ‘how can we share the risk?’” said Hunkins.
                                                                                                                                   Before coming to Northwood 24 years ago,
                                                                                                                                    Hunkins worked in banking for six years.


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     B E N E F I T S                                                                                                                                                                                            A Q I P




     The
                                                                   The concept of sharing the risk was derived from
                                                                   the days of deregulation in the banking industry,
                                                                   when banks decided they could no longer assume
                                                                   all of the financial risk, but needed to share risk
                                                                 with customers. It worked for banks, why not
                                                              Northwood, Hunkins thought.
                                                                         The plan has worked, indeed. Hunkins
                                                                                                                            AQIP          NORTHWOOD
                                                                 receives calls regularly from companies interested in                      under a microscope
     Payback                                                       modeling Northwood’s healthcare plan. But, it
                                                                    won’t work for everyone. Implementing such a
                                                                    plan requires the right organizational culture, says
                                                                                                                             In the business world, quality management is the process
     Since Northwood                                              Hunkins.                                                    companies use to assess what’s working and what’s not. As
     became self-insured in                          “It works well in an organization with some element of trust              a business school, Northwood is using AQIP to take a close
     1992, employees have                     between administration and the workforce,” said Hunkins. “It requires             look at itself. In preparation for its next accreditation
     received a rebate every                 an organization where people understand the dynamics of the economy
                                                                                                                                 review, the university has joined 163 education institutions
     year for the amount of money            and healthcare. People have to care about the organization and its
                                             future.
                                                                                                                                  nationwide involved in the innovative AQIP process.
     they’ve paid into the plan for par-
     ticipation. The following charts the        “Our people could see the fact that Northwood was continuing to


                                                                                                                                    U
                                                                                                                                             sing AQIP, an Academic Quality Improvement Program from the Higher
     savings received in the 13 years        deal with the rising cost of healthcare. They had enough trust in the
                                                                                                                                             Learning Commission, part of the North Central Association (NCA) of Colleges
     since the plan was introduced.          organization to allow such a plan to be introduced,” explained Hunkins.
                                                                                                                                             and Schools, Northwood is benchmarking quality improvements
                                                 An added benefit of sharing the risk and savings is the incentive                   through a rigorous process that will continue for as long as there
     Employee healthcare rebates:                                     for employees to become smart consumers in                        are needs. The NCA, one of six regional institutional accred-
                                                                      healthcare.                                                        iting agencies in the United States, launched AQIP as an



                                             “W
       1992    100%
                                                                                                                                          alternative process through which already-accredited
       1993    85%
                                                                    hen I hear people tell me how their benefits                           institutions can maintain their status through continuous
       1994    50%                                                                                                                          improvement.
       1995    100%                                                 have helped them and how much they appreci-
                                                                    ate the healthcare they have, that makes it                              “Northwood could have undergone the Program to
       1996    95%                                                  worthwhile. That’s when I know I’ve made a                                      Evaluate and Ensure Quality (PEAQ) accredita-
       1997    66%                                                  contribution that really counts.”                                                    tion process, same as we have since 1974,
       1998    40%                                                                                       Don Hunkins                                       but we decided to take a road less trav-
                                                  “Giving back                                                                                              eled with the new Academic Quality
       1999    40%                           serves as an
                                                                                                Chief Financial Officer
                                                                                                 Northwood University                                       Improvement Program (AQIP) offered
       2000    40%                           incentive to con-                                                                                              by the Higher Learning Commission,”
       2001    57%                           trol costs,” point-                                                                                            said Tim Nash, Provost, Michigan campus.
       2002    40%                           ed out Hunkins.                                                                                               “It’s a more difficult route that forces us to be account-
       2003    66%                                Hunkins gets a lot of thank yous when rebate checks are passed                                        able weekly, monthly and annually, not just every 10 years. The results
       2004    20%                           out. It’s not the rebates that he’s necessarily proud of, it’s ensuring that                            are far greater, and I’m confident that we will look back and be far better
       2005    80%                                                                                                                                able to measure our successes individually in units and as a whole.”
                                             people have adequate healthcare coverage.
                                                                                                                                                       First accredited in 1974, Northwood faces its next accreditation review
                                                  “When I hear people tell me how their benefits have helped them
                                                                                                                                                    in 2010. The university still has to fulfill all regular PEAQ accreditation
     Over the life of the plan, the aver-    and how much they appreciate the healthcare they have, that makes it                                      criteria, but also is going the extra mile with AQIP.
     age rebate is 63%. In dollars, $5,262   worthwhile,” said Hunkins. “That’s when I know I’ve made a contribu-                                                  “We’ve heard leaders of other institutions define accreditation
     has been returned to employees. A       tion that really counts.” • Kathy Backus                                                                   as an eight-year sleep,” said Robert Serum, Vice President of
     family of four has received a total                                                                                                                Academics and International Programs. “Armed with 10-year accredi-
     dollar rebate of more than $21,000.                                                                                                                tation periods, after eight years ‘resting,’ we then spent two years con-
                                                                                                                                                       ducting evaluations and preparing for the accreditation visit, and then
                                                                                                                                                      it’s forgotten for another eight years. We wanted a more ongoing
                                                                                                                                                     process, and when AQIP first became available in 1999, we studied it for
                                                                                                                                                    a few years and then decided to apply in 2003. It involves a much more
                                                                                                                                                   thorough self-assessment than the regular accreditation. There is a focus
                                                                                                                                                  on the health of the institution,” explained Serum.

18   NORTHWOOD UNIVERSITY   •   FA L L 0 6
                                                                                                                                                                                               FA L L 0 6   •   NORTHWOOD IDEA       19
     A Q I P
                   Tim Nash, Provost,
                   Michigan Campus
                                                                                                                                                                                                 PORTFOLIO
                                                                                  “We have a model for con-                                                                                      what’s working
                                                                            tinuous improvement in
                                                                                  place,” said Nash. “It’s a                                                                                      & what’s not
                                                                                     work in progress.
                                                                                      Now we need to                                                                                                  Putting itself under a microscope to
                                                                                    know where to                                                                                                determine what’s working and what’s
                                                                                    put the resources                                                                                            not – Northwood is documenting and
                                                                                    to maximize the                                                                                              continuously updating its findings in a
                                                                                    benefits of the                                                                                                                                ,
                                                                                                                                                                                                 Portfolio, the product of AQIP the inno-
                                                                                                                                                                                   Employees     vative accreditation process offered
                                                                                process.”
                                                                                                                                                                        are empowered by         through the Higher Learning
                                                                                  Departments emerged from
                                                                                                                                                                     the process, which          Commission.
                                                                            the initial projects with a much
                                                                                                                                                                  allows anyone at any level          How AQIP action plans succeed will
                                                                            greater understanding, the hallmark of the
                                                                                                                                                              to make logical decisions          be summarized in a Systems Portfolio,
                                                                            AQIP process.
                                                                                                                                                            rather than moving slowly            led by Gerry Moultine, Chair of the
                                                                                  “Success is in including as many related                                                                       Mathematics and Natural Science
                                                                                                                                                   through channels.
                                                                            departments and their staffs as is possible,” said                                                                   Department, Michigan campus.
                                                                                                                                                     “People always instinctively knew what
                                                                            Nash. “There has been a lot more engagement in the                                                                        Systems Portfolios – living docu-
                                                                                                                                                the correct decision was, but often waited
                                                                            accreditation process than ever before.”                                                                             ments for thinking, managing and prob-
                                                                                                                                                too long in making those decisions,” said
                                                                                  Communicating a clear direction for the university in vari-                                                    lem-solving – are a central resource for
                                                                                                                                                Serum. “We knew there were some risks
                                                                            ous locations and time zones was a huge challenge. Teams met                                                         all the institution’s faculty, staff and
                                                                                                                                                with delegating the responsibilities, but we
                                                                            in person, via video-conference and communicated electroni-                                                          administration encompassing a shared
                                                                                                                                                believe organizations can’t remain viable
             “It made sense to us as sev-                                   cally.                                                                                                               explanation of how things happen and
                                                                                                                                                without taking risks.”
      eral key leaders will be retiring within the next few years,                The employee development initiative required that every                                                        how they relate to everything else in the
                                                                                                                                                     Since networking with many regional
      including our president,” said Serum. “Not only would it pro-         employee be contacted, a monumental task for its team mem-                                                           organization. They also are a vehicle for
                                                                                                                                                and national businesses is a direct benefit      communication.
      vide good support for incoming leaders, but it fits with any          bers. Teleconferencing was effectively used to bring employees
                                                                                                                                                                of a Northwood education,             “The AQIP process has made all the
      leadership transitional process. Quality systems spread man-          outside of the main campus together. Surveys were adminis-
                                                                                                                                                                     the process is easily       difference in the world in being able to
      agement throughout the institution so that reasonable decisions       tered to all operating units. Employee evaluation and per-
                                                                                                                                                                        understood as a qual-    communicate and make people inter-
      are made at all levels. The AQIP program helps employees              formance plans are being redesigned.
                                                                                                                                                                          ity management         nally and externally aware of how all
      make decisions at all levels.”                                              The initiative centered on valuing people by
                                                                                                                                                                           system.               the units interact with each other and
                                 Northwood’s AQIP involved six rev-         helping them gain skills, experience and knowl-
                                                                                                                                                                             “Businesses don’t   how they fit together,” said Moultine.
                             enue generating units – the Florida,           edge. The direct benefits to students are
                                                                                                                                                                           recognize an AQIP     “The greatest benefit has been the
                                 Michigan, and Texas campuses;              enhanced delivery of instruction and a greater
                                                                                                                                                                          label, but they        increased awareness. We’re not at a
                                   University College; the DeVos            knowledge of instructors. Continued profes-
                                                                                                                                                                          know quality man-      place where we are experts yet, but
                                      Graduate School; and University       sional development also models lifelong
                                                                                                                                                                         agement when they       we’re one of a select few institutions
                                       Advancement, according to            learning, one of NU’s institutional outcomes.                                                                        using the AQIP process.”
                                                                                                                                                                        see it,” said Serum.
                                          Nash, who led the oversight             “We assembled a diverse team whose                                                                                                       ,
                                                                                                                                                                                                      According to AQIP a portfolio is an
                                                                                                                                                                       “Northwood is an
                                            team to develop the struc-      members are located in four states and represent                                                                     “atlas” of the institution, an “almanac”
                                                                                                                                                                      incubator for character
                                              ture and matrix of the        all five operating units,” one of the action reports                                                                 that reports performance results, an
                                                                                                                                                                     and enterprise develop-
                                               process.                     stated. “The Northwood employee group is dispersed                                                                   “encyclopedia” that describes the key
                                                                                                                                                                    ment, not only for stu-
                                                    AQIP requires three     all over the country, and their needs vary greatly from                                                              processes, and is a “resource room,”
                                                                                                                                                                      dents but also for our
                                          action projects in place at all   region to region, department to department, and among job                                                            where people can find out how a
                                                                                                                                                                         employees.” •
                                    times. NU’s first three areas of        titles and descriptions. We feel it is imperative that we meet                                                       process, service or activity works, why it
                                                                                                                                                                             Patricia
                               special attention were learning and          those needs, regardless of what, who, or where they may                                                              was created or maintained, how it is
                                                                                                                                                                                 Lichtman
                          retention of students, institutional strategy     arise.”                                                                                                              performing, who oversees it, and more.
               assessment, and employee development. The action                   AQIP success is based upon how important the institution                                                             “The portfolio will summarize how
      projects analyzed data, developed a student attrition/retention       makes the process, according to Serum.                                                                               we help students learn, what processes
      model, and incorporated and tested methods to maintain the                  “Institutions can make it relatively unimportant or a high                                                     we use,and how we improve and meas-
                                                                            priority,” said Serum, who stresses that NU’s success is based                                                       ure results,” said Moultine.
      model.
                                                                            upon the overwhelming understanding and buy-in of employee                                                                The 100-page Systems Portfolio must
           Chaired by Nash, the team is already selecting its next
                                                                            groups. “One of our best successes is that our people                                                                be continually updated to reflect
      action projects.
                                                                            embraced it.”                                                                                                        changes and provides a valuable
                                                                                                                                                                                                 resource internally and externally.
                                                                                                  Bob Serum, Vice President of Academics
                                                                                                               and International Programs
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      A Q I P


                                     A Systems Appraisal, required every four years, allows institutions to gather more
                                        feedback for improvement. The Systems Portfolio provides key information for
                                          the accreditation review.
                                            Advances in technology have been a key factor in the AQIP process, says
                                           Moultine. The creation of an Intranet – a private, internal network – and the
                                            Internet have allowed Northwood to link all Northwood’s global and domes-
                                              tic campuses and centers to share information.
                                                    “Twenty years ago, no one would have considered doing research or
                                                 meeting this way; it was painfully slow,” said Moultine.
                                                    Due January 2008, the Systems Portfolio will be available online at
                                                   http://www.aqip under Northwood University.
                                                             Nine AQIP categories provided a framework to help
                                                       Northwood analyze, understand and explore opportunities to
                                                         improve key processes.
                                                          Those categories are:
                                                             • Helping students learn,

 SYSTEMS AQIP                                                   • Accomplishing other distinctive objectives,
                                                                  • Understanding students’ and other stakeholders’ needs,

 ...a living                                                        • Valuing people,
                                                                     • Leading and communicating,

    document                                                           • Supporting institutional operations,
                                                                        • Measuring effectiveness,
                                                                        • Planning continuous improvement, and
                                                                        • Building collaborative relationships.
                                                                        Each AQIP category uses context, process, results
                                                                        and improvement items to pose questions:
                                                                       • How does the organization approach its key sys-
                                                                      tems?
                                                                    • How does it design robust processes that consistently
                                                                   achieve goals?
                                                                  • How broadly has the institution implemented effective
                                                                 approaches across departments, operations and loca-
                                                                tions?
                                                                                                                              Entrepreneurial
                                                               • How does it measure processes and evaluate results?
                                                             • How do the organization’s results and trends compare with
                                                            other organizations trying to achieve similar goals?
                                                          • How does the institution use information about the results to
                                                        improve its own approaches?
                                                                                                                                 MECHANICS:
                                                                                                                                                     2
                                                                                                                               E=MC
                                                      • How does the organization learn to improve continuously from its
                                                    experience with these processes?
                                                   • How effective are the organization’s processes in meeting students’
                                                  and stakeholders’ needs?
                                                    AQIP identifies high performing organizations with common values
                                               and principles: focus, involvement, leadership, learning, people, collabo-
                                             ration, agility, foresight, information and integrity.




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                                                                                                                                                                                                                                             F A C U L T Y
                                                                                                                                          ways you can go about learning and applying them. The traditional way is

 Entrepreneurial                                                                                                                          through experience. You learn the ropes and make and learn from your mis-

                                                                                                                                     2
        MECHANICS:E=MC
                                                                                                                                          takes. You take the hard knocks of commercial life. Hopefully, by the age
                                                                                                                                          of 35 or 40, you have learned enough through trial and error to become a
                                                                                                                                          successful entrepreneur. This is a long and expensive road.
                                                                                                                                               The alternative is the “Northwood Way” – teaching you how to quickly
                                                                                                                                          and efficiently identify opportunities, formulate ideas and assess their fea-
                                                                                                                                          sibility. You learn to integrate the disciplines of marketing, accounting,
                                                                                                                                          finance, law, technology and management to write winning business plans.
                                                            by Dr. Joe Rousseau, JD, Chair, Professor Entrepreneurship                    As you near the end of your Northwood studies, your presentation skills are
                                                                                                                                          also well developed. You will be able to “communicate to convince”                                             By Dr. Joe Rousseau,
                                                                                   2                                                                                                                                                                     JD, Chair, Professor

          E
                  ntrepreneurs can learn a lot from the famous theo-       E=MC or Entrepreneurship =                                     investors, lenders and customers that your ideas are worthy of their hard-
                  retician and inventor, Dr. Albert Einstein. His for-                                                                                                                                                                                   Entrepreneurship
                                                                           MECHANICS times Creativity2                                    earned cash.
                  mula, arguably the most famous scientific good                                                                               Now, back to describing the entrepreneurship MECHANICS. The first
          idea of them all, is “E=MC2.” This translates to: “ener-         This Entrepreneurship Formula represents the education-        is Entrepreneurship Management. This is the multidisciplinary study of all           In addition to talking about E=MC2,
          gy equals mass times the speed of light squared.” It             al framework that guides our entrepreneurship students’        the MECHANICS. Its primary objectives are:
          means that energy and mass are the same thing but are            studies at Northwood. It values creativity, because it is           • To teach you how to integrate the entrepreneurship MECHANICS              I would like to provide our freshmen with a
          in different forms, and that energy can change into mass,        the springboard for innovation. It also emphasizes that                  into fast moving, disciplined business processes.
          and mass can change into energy.                                 in order to convert innovative ideas into profitable prod-          • To create innovative new ventures and change management
                                                                                                                                                                                                                           few hints that will help them be more
               Many new inventions and profitable products have            ucts or services, an aspiring entrepreneur must learn how                business models, and,                                                  effective and efficient college students.
          emanated from Dr. Einstein’s creative formula. His               to apply the MECHANICS of Entrepreneurship.                         • To be a passionate leader who keeps your team focused upon the
          ideas and efforts led to the study of nuclear fission as a            What are the MECHANICS of Entrepreneurship?                         customer, being motivated and driven to execute innovations            Start by organizing your school calendar
          method to produce energy. Yes, his letter to President           How do they help our entrepreneurship students become                    quickly and profitably.
          Franklin Roosevelt led to “The Manhattan Project,”               super-marketers, best practice managers, disciplined                The second one is the Marketing discipline, which is all about cus-
                                                                                                                                                                                                                           daily and outline your assigned readings
          which created the first                                          financial risk takers, inspirational and effective leaders     tomer needs. Identifying the unmet need, quantifying its profit potential,       every weekday night. This makes weekend
          atomic bomb. However,                                            who achieve their goals? How do they help entrepre-            developing and producing a product with competitive advantages and pro-




                                               S
          the idea that nuclear fis-                                                                         neurs create sustainable     viding customer service that generates repeat sales are all determined with-     time more flexible and reduces stress
          sion could be used to cre-                                                                         new businesses that are      in the discipline of marketing.
          ate fierce weapons was                             uccessful entrepreneurs are experts at          capable of producing              I tell my students the biggest surprise that awaits them in marketing
                                                                                                                                                                                                                           when deadlines near. In your classes,
          ultimately applied to                              managing these business processes, and          goods, delivering services   classes is that marketing isn’t all about advertising, special events and run-   discuss with your professors and fellow
          peaceful applications,                             they understand the complexities of new         and satisfying repeat cus-   ning “fun” promotions. As I learned during my employment as a market-
          which now light up cities,                         enterprise management. They know how            tomers?                      ing and sales manager, the marketing discipline determines the profitability     students articles you read in the Wall
          heat homes and power                               to plan, organize, lead and control the             The entrepreneurship     and ultimate success of a business.
          industry.                                          myriad of business processes that               MECHANICS are:                    Thus, to be a marketing expert, you must be a profit expert. Therefore,
                                                                                                                                                                                                                           Street Journal.
               Dr. Einstein was not just a theoretician.     comprise a new venture.                             1. The business          you need to understand the “language and processes of money,” which you              Be open to new ideas and ways of
          He was also an inventor. He helped create                                Dr. Joe Rousseau, JD processes contained within        learn in your Accounting & Finance classes. These disciplines help you cal-
          many useful products. For example, in                                         Chair, Professor a successful business            culate vital information like: What will my sales revenues be? What are          thinking. Study, listen and keep improving.
          1930, he co-invented a novel refrigerator.                                   Entrepreneurship enterprise.                       my costs? What will profits be? What are my taxes? How much cash will I
          The Einstein Fridge cooled air, had no mov-                                                            2. The methods used      need to finance my new product or venture? How do my achievements
                                                                                                                                                                                                                               In closing, I welcome our entire
          ing parts, and was portable and reliable. He                     to manage these business processes.                            compare to our planned budget?                                                   freshmen class to Northwood University.
          certainly was a man ahead of the times, producing what                Successful entrepreneurs are experts at managing               The legal risks associated with new venture creation are extremely
          we now need at tailgate parties.                                 these business processes, and they understand the com-         high. Unknowingly violating the law will not protect your business from          I look forward to meeting my new
               By now I assume you recognize that I admire Dr.             plexities of new enterprise management. They know how          heavy fines or dissolution. Thus, you need to understand the fundamentals
          Einstein as an innovative, creative, big-idea kind of guy.       to plan, organize, lead and control the myriad of busi-        of the legal discipline. This will help you avoid costly mistakes and protect
                                                                                                                                                                                                                           freshmen entrepreneurship management
          However, he doesn’t fit my definition of a successful            ness processes that comprise a new venture.                    your personal assets. It also makes you an “educated” client, one who            students and hearing about the summer
          entrepreneur. Why? Yes, like the great doctor, successful             For this article, I’ll limit my discussion to those       knows when to seek legal advice before taking action and to keep potential
          entrepreneurs innovate, create or recognize big ideas.           business disciplines absolutely critical to your success as    evidence secure, which helps your attorney support your legal position.          experiences of our upper-class students.
          However, they also lead teams that create new enterpris-         an entrepreneur and change manager. These are the                   Technology and the Arts are the last disciplines we will discuss. They
          es, which convert big ideas into profitable products and         MECHANICS contained within: entrepreneurship man-              are partners with the business disciplines. Let’s view them in the broadest
                                                                                                                                                                                                                           I am glad you have selected the
          services.                                                        agement, marketing, accounting and finance, law, tech-         context possible. They encompass: Information and Communication                  “Northwood Way” to learn the practices of
               Clearly, Dr. Einstein was not an entrepreneur, but his      nology and the arts.                                           Technology, Science, Engineering and all the Creative Arts. Successful
          great idea, E=MC2, has inspired me to liberally translate             First, before discussing these critical entrepreneur-     entrepreneurs know they must stay up-to-date with technological change.          successful entrepreneurship.
          it for my students into the following entrepreneurial-           ship MECHANICS in further detail, let’s identify the           They always include professionals from Technology and the Arts in their
          speak formula.                                                                                                                  networks, because they are a constant source of innovation and creativity. •


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       B A C K              T O            S C H O O L


                                                                                                                                                    At Northwood we’re all about business, but as every college
                                                                                                                                                    student knows, sometimes you’ve just got to make time for a
                                                                                                                                                      little monkey business. It’s required!
                                                                                                                                                            When it comes to good times, Northwood students don’t
                                                                                                                                                      take a back seat to any of our larger university compatriots. It’s
                                                                                                                                                     a well-known fact that if you want something done, ask a
                                                                                                                                               Northwood student to do it, and if you want to know where the fun is,
                                                                                                                                              ask us again!
                                                                                                                                               College years are about learning, achieving and making friends and
                                                                                                                                           memories to last a lifetime. We’ve put together the following list of the
                                                                                                                                         most fun things to do on or around each campus. Whether you’re a Florida
                                                                                                                                       Seahawk, a Texas Knight or a Michigan T’wolf, look at our list, check it twice
                                                                                                                                      and “remember when”.

                                                                                                                                                          14.    Cool off                                                    MICHIGAN
                                                                                                                                              13.
                                                                                                                                                               with a smoothie
                                                                                                                                                                from
                                                                                                                                                                                 20.   Get spooked at Halloween Horror
                                                                                                                                                                                 Nights at Universal Studios.
                                                                                                                                                                                                                             CAMPUS
                                                                                                                                                                  Jazzman’s
                                                                                                                                      Visit Okeeheelee             Café.                                                     1.   Shoot pool at the Student Union.
                                                                                                                                       Park for a day                            21.   A road trip to Disney World is
                                                                                                                                       of R&R with                               only three hours away.
                                                                                                                                                                  15.                                                        2.  “Chill” on a bench on the Mall Walk
                                                                                                    9.   Practice for your 15 min-       comrades.              Get gussied
                                                                                                    utes of fame – participate in                                                                                            and watch students frantically race to class.
                                                                  7.  Friday night film critics –   campus Fear Factor.
                                                                                                                                                               up for an         22. Work on your tan at the pool dur-
                                                                                                                                                            evening of danc-     ing a campus BBQ.
                                                                  watch a flick with friends,                                                          ing at Renegades.                                                     3. Volunteer your time or spend the day
                                                                  then play film critic.
     FLORIDA CAMPUS                                                                                 10.    “Gotcha”                                                              23. Hop on a puddle jumper airplane
                                                                                                                                                                                                                             at the International Auto Show.

                                                                                                    stress reliever 101…             16.   Toss a line in the campus lake and    to the Bahamas – just 30 minutes away.
                                                                  8.  Hang out with friends at
                                             4. Ohhhh, the        Duffy’s.                          a week-long water
                                                                                                                                     catch a “big one.”                                                                      4. NU’s all about fashion!
       1.  Check out the auto
       displays at the International         beaches … the per-                                     gun tag event.                                                                      24.    Test your star power; audi-   “Rock the Runway” at the
       Auto Show.                                                                                                                    17.  Enjoy the best art                            tion for a spot on the Florida       annual fashion show.
                                             fect study atmos-                                                                       and music anywhere at                              Campus News.
                                             phere.                                                                                  SunFest.


                                             5.  Bobsled rac-                                                                        18.   Buy an NU sweatshirt to
                                                                                                                                                                                                               25.
                                             ing – enter your                                                                        keep from freezing in the AC.                                          Show
                                             bobsled with                                                                                                                                                  your
                                             wheels in the                                                                                                                                              Seahawk
       2. Beach volleyball                   snow-free race.                                        11.   Get hypnotized at the      19.   Cheer
                                                                                                    spring comedy event.                                                                            Pride!
            anyone?                                                                                                                  on the
                                             6.   Shop The                                                                           Seahawk’s
                                             Avenue, prefer-                                        12. Survivor NU Florida          basketball team in the new
       3.   Gear up for the first game
                                             ably during par-                                       style, 24 hours and NOT a
       of the baseball season at             ents’ weekend.                                         million bucks.                   Countess de Hoernle Student
       Roger Dean Stadium.                                                                                                           Life Center.
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                                                                                                                                                                                                          B A C K             T O        S C H O O L
                                                                                               18.    Walk to class in a snow storm
                                                                                                    – after all, it’s Michigan!
                                                                                                                                         TEXAS CAMPUS
                                                                                                                                          1.  Attend Sanity Inn – enjoy an         10.   “Cross over” and                   16.  Cedar Hill by day, Deep
                                                                                                              19.   Snow beach            evening of insanity.                                                              Ellum by night!
                                                                                                                volleyball ... only in                                             become a lifelong Knight
                                                                                                                 Michigan.                                                         at the Crossing Over
                                                                                                                                                               2. Talent           Ceremony.                                17.   Check out a real western-style
                                                                                                                                                                                                                            rodeo. Attend the Mesquite Rodeo.
                                                                                                                20. Have the                                   abounds –
                                                                                                              cheapest and best                                check out
                                                                                                             burger in town at
 MICHIGAN CAMPUS                                                                                          the Bully.
                                                                                                                                                               the NU
                                                                                                                                                               Music
                                                                                                                                                              Review.
       5.  Rent a canoe and paddle under the                                                 21.  Walk to Frick’s –
       Tridge … just don’t fall in!               12.   Hike the acres of wooded trails
                                                  on campus – nature helps cleanse the       because it’s safer.
                                                  soul.
                                                                                                                                                        3. What’s your fashion
                                                                                                                                              style? Find out at the Fashion
       6. Experience the rivalry ...                                                         22.   Shop Main Street                       Show.
       the Axe Bowl –                             13.   Eat at the Texan or Lil’ Chef in     during any season.
       T’wolves                                         the wee hours of a Saturday
                                                                 morning (or really late
                                                                                                                                          4. Enjoy some culinary cuisine at
       vs. SVSU!                                                        on a Friday          23.    Visit the                             NU’s Iron Chef Challenge.
                                                                           night). They      Midland Center for the
                                                                           are the best      Arts to earn EXCEL
       7.  Pretend to
                                                                           places for chow   credit.
                                                                                                                                          5.   Experience a night of sophistica-
       work out at                                                                                                                        tion at the Spring Ball.
                                                                          after last call.
       the Hach.
                                                                                             24.   Attend at least one black-tie                                                   11. Eat, shop and enjoy the West
                                                                          14.                event at NADA.
                                                                                                                                          6.   Northwood Idol … so you want
       8.  Inline skate                                                                                                                   to be a rock star?                       End Marketplace.                         18.   Earn EXCEL credit – go back
                                                                           Euchre tourna-
       the Rail Trail.                                             ments for those from                                                                                                                                     to preschool for a morning.
                                                  the Midwest. (Hint: it’s a card game …)    25.   Show your Pack Pride!                                                           12.   Cheer on one of Texas’ profes-
                                                                                                                                          7. Feeling                               sional sports teams – Go Rangers!
       9.  Hope for a snow day just in time
       for winter midterms.
                                                                                                                                          lucky? Roll                                                                       19.    There’s noth-
                                                  15.   Teach euchre to a roommate not
                                                                                                                                          the dice at                                                                       ing better than a
                                                  from the Midwest.                                                                                                                              13.    Take a break
                                                                                                                                          Casino                                                  from studying and ride    beer and a bowling
       10.  Race for the gold at City Forest’s
       Toboggan run.                                                                                                                      Night.                                                   the biggest coaster at
                                                                                                                                                                                                                            game at Redbird
                                                  16.  Visit Midland Street, ironically in
                                                                                                                                                                                                    Six Flags.
                                                  Bay City, at least once.                                                                                                                                                  Lanes on a Friday
                                                                                                                                          8.                                                                                night.
                                                                                                                                          Haunted Forest –                                          14. Take a stroll;
                                                  17.    First                                                                            not for the faint of heart …                            enjoy the natural beau-
                                  11..            snowball                                                                                                                               ty of the Cedar Hill campus.
                        Saturday                  fight of the                                                                            9. Come “home” to celebrate your
                      football                    year. Work to destroy                                                                   NU commitment.                           15.   Take an afternoon swim at
                   parties.                       the campus record?                                                                                                               Lake Joe Pool.




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                                                                                                                                                                                                               B A C K            T O           S C H O O L

      TEXAS CAMPUS
         20.   Learn NU’s rich Texas                                    22. Enjoy a           23.   Cedar Hill campus – rugged ter-
         history.                                                                             rain and the best Southern hospitality.
                                                                       nature hike at
                                                                      the Cedar Hill
         21.     Head to Dallas – zoos,
                                                                      Nature Preserve – 24. Become the next producer of
         aquariums, art ... so much to do,                                               SNL by producing NNN.
         so little time.                                               watch out for the
                                                                     chiggers though.
                                                                                         25. Show your Knight Pride!
                                                                                                                                        ALL CAMPUSES
                                                                                                                                          11.   Enjoy a “get together” at the
                                                                                                                                          Village.                                16.    Stay up all night “studying”
                                                                                                                                                                                  X-Box Live ... convince yourself it’s   22.   Campus hopping – spend a
                                                                                                                                          12. Meet a lifelong mentor. You’ll      really educational.                     term at one of the other NU
                                                                                                                                          learn Northwood faculty and staff are                                           campuses.
                                                                                                                                          real people.                            17.    Become a Big Brother or Big
                                            ALL CAMPUSES                                                                                                                          Sister – share your talents.            23.    Pull an all-nighter
                                                                                                                                          13. Join at least one                                                           at least once each
                                                                                                                                          campus organization.                    18. Meet your future husband or         term quarter.
                                       1. Go                                                                                                                                      wife – really, it may happen!
                                  global             6.  Test Wi-Fi connection in every
                                 … study             building on campus.
                                                                                                                                                                                               19. Catch up with old
                                 abroad.                                                                                                                                                       roommates and friends
                                                     7. Paint your face NU                                                                                                                     on homecoming week-
                                                                                                                                                                                               end.
                           2.   Gain “the            colors to cheer on your
                         freshman 15” … or 30        team.
                       lbs. Lose the 15 or 30                                                                                                                                                  20. Learn to make the      24. Take the same classes as your
                     lbs. for the next 20 years.                                                                                                                                               best macaroni and          roommates.
                                                     8.  Thank goodness for the                                                                                                                cheese with hot dogs in
                                                     24-hour Mickey-Ds.                                                                                                                        the res hall.
                            3.  Show your                                                                                                                                                                                 25. Cry your eyes out at
                             Northwood pride.                                                                                                                                                                              commencement!
                            Check out the                               9.   Rent a scary                                                                                                      21.Dress up –
                         campus book-                                    movie and listen
         store for all things                                              to your room-
                                                                                                                                                                                            wear some-
       Northwood.                                                              mates                                                      14.   Play an intramural sport.         thing besides t-shirts,
                                                                                scream.           10.                                                                             sweatpants and flip
       4. Splurge … spend                                                                   Bring a laptop to                                                                     flops.
                                                                                                                                          15.   Build a network of great
                                                                                              Starbucks to
       some money on a                                                                                                                    friends.
                                                                                                “study.”
       really nice meal.

       5. Pizza’s here ... have it
       delivered right to your res hall!


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                                                                                                                                                                              C A M P U S             T O U R




            I
               Have you seen NU
                                                                   lately?
                 f it has been awhile since you’ve visited campus, you are in for a surprise.
                 There’s been a whole lot of construction happening on Northwood’s three
                 campuses. In the last 10 years, 29 building projects have been completed in
                                                                                                          Michigan campus
                                                                                                          13. Richard DeVos Graduate School of Management
                                                                                                          14. The R. Gary Stauffer Academic Building
                                                                                                          15. University College
                                                                                                          16. Hach Student Life Center & Thrune Courtyard
                                                                                                          17. Hantz Stadium
            Florida, Michigan and Texas.                                                                  18. Arthur J. Fisher Track
                On these pages, we’re providing you with a glimpse of the newest develop-                 19. Gerstaccker Athletic Complex         20.
            ments on NU’s campuses. Hopefully, this quick look will entice you to come back     1.        20. Naegele Village
            to campus and see for yourself how things have changed.                                       21. Tennis Courts
                                                                                                          22. Recognition Park
           Look at Northwood today

              Texas campus
              1. Four new resident halls
              2. New footbridge to resident halls
              3. Athletic Administration and Fitness Center
              4. Campus Governor’s Loop Road
              5. Cedarwood Bridge
              6. Campus lake                                                                                               22.
              7. Soccer field                                                           11.
              8. Amphitheater                                                                                                                                                                            27.
                                                                                                                                                                16.
              9. Remodeled Lambert Offices and Cafeteria
              10. Solarium –in the back of Hopkins Building
              11. New outdoor basketball courts,                                                     6.
                  replacing pool
              12. New parking lots



             Want to see more of each campus?                                                                                 Florida campus
                                                                                                                              23. Countess de Hoernle Student Life Center
             Take a virtual tour of each campus at NU’s revamped
                                                                                                                              24. Arrigo-Vecellio Soccer Field
             Website: www.northwood.edu.                                                                                      25. Smith Family Recreation Center            23.
                                                                                                                              26. Alumni Pavilion
                                                                                                                              27. The Julia M. Edwards Bell Tower &
                                                                                                                                  The Julia M. and William J. Edwards
                                                                                                                                  Bell Plaza
                                                                                                                              28. Arthur W. Silvester Baseball Field                                            29.
                                                                                                                              29. DeVos-Cook Academic Center




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                 D E G R E E S
                                                                                                                                                                                                        NORTHWOOD
                                                                                                                                                    “... Men and women of goodwill can make a            honors ‘Facilitators of               PROGRESS’
 Graduates ...                                                                                                                                 difference, and your obligation is to get and stay
                                                                                                                                               involved in the public affairs of our nation,” he
                                                                                                                                               explained.
                                                                                                                                                    Finally, Brady encouraged graduates to “go
                                                                                                                                               exploring,” using the comic strip Calvin & Hobbs
                                                                                                                                                                                                        A
                                                                                                                                                                                                              s part of commencement celebrations, Northwood
                                                                                                                                                                                                              recognized a group of six people with honorary
                                                                                                                                                                                                              doctorate degrees.
                                                                                                                                                                                                           “Graduations are a time to celebrate both our students
                                                                                                                                                                                                        who do extraordinary things for themselves, and others who

          ‘Enjoy the ride,
                                                                                                                                               as an example ... in the final comic strip created
                                                                                                                                               by Bill Watterson, Calvin says to Hobbs – “it’s a        do extraordinary things for the world at large. Our honorary
                                                                                                                                               magical world out there, let’s go exploring.”            doctorates have made the world a better place and we
                                                                                                                                                    “It is said that entrepreneurs are the explorers    are proud to honor them as facilitators of progress,” said

            Go exploring,                                                                                                                      of the modern age – so, take risks, work hard and        Northwood President, David Fry.
                                                                                                                                               give back,” concluded Brady.                                Honorary degrees were vested at commencement cer-



                                                                          solution’                                                                 On the Florida campus, Northwood President          emonies to the following:

              Be part of the                                                                                                                   David Fry described the traditions of Northwood,
                                                                                                                                               which may not have the long-standing history of
                                                                                                                                                                                  other university
                                                                                                                                                                                                                        Florida campus:
                                                                                                                                                                                                                              E. Joan Barice, MD, MPH, (left)
                                                                                                                                                                                  traditions, howev-                          Adjunct Faculty University of Miami
                                                                                                            David Fry, Northwood President                                        er, they are far                            Miller School of Medicine, honored
                                                                                                                                                                                  more vital to soci-                         with doctor of humanities, honoris


       A
                t commencement ceremonies this spring, Northwood          for it, not because someone else thinks you should. Find this                                                                                       causa
                                                                                                                                                                                  ety. As an
                graduated 1,878 students from the university’s three      gift as quickly as possible,” Liveris advised.
                                                                                                                                                                                  “Incubator for
                campuses. Graduates received memorable words of                The third gift, reputation, must be protected and                                                                                        Michigan campus:
                                                                                                                                                                                  Enterprise and
       wisdom from commencement speakers at each ceremony.                enhanced “with every fiber of your being,” said Liveris.                                                                                          Andrew Liveris, (right)
                                                                                                                                                                                  Character,”
            On the Michigan campus, Andrew Liveris, Chairman and          “Reputation is something you build over a lifetime, but can                                                                                       Chairman and CEO of
                                                                                                                                                                                  Northwood pro-
       CEO of The Dow Chemical Company, borrowed a quote from             lose in five minutes.”                                                                                                                            The Dow Chemical
                                                                                                                                                                                  vides graduates
       the modern-day, famous comedian Jerry Seinfeld: “Life is                “When opportunity knocks, it is not just the people with                                                                                     Company, honored
                                                                                                                                                                                  with an under-
       truly a ride. We are all strapped in and no one can stop it.       the best skills who get the call, but the ones with passion,                                                                                      with a doctor of laws,
                                                                                                                                                                                  standing of good
       When the doctor slaps your behind, he is ripping your ticket       energy and reputation,” explained Liveris.                                                                                                        honoris causa
                                                                                                                                                                                  character as a cen-
       and away you go.”                                                       In concluding, he told graduates, “today you are being
                                                                                                                                               tral element of a life well-lived.
                                                                          patted on your back again; your ticket is ripped for the next                                                                                      Anna Junia Doan,
                                                                                                                                                    Fry further explained Northwood’s three con-
                                                                          stage in your life. Go forth and make an impact. But, most                                                                                         (left) Philanthropist, honored with
                                                                                                                                               tracts it makes with every student ... the universi-
                                                                          importantly, as our friend Jerry Seinfeld said, ‘enjoy the                                                                                         doctor of humanities, honoris causa
                                                                                                                                               ty’s Mission – what Northwood promises to be for
                                                                          ride!’”
                                                                                                                                               you; second, the Outcomes – what Northwood
                                                                               On the Texas campus, Phillip Brady, Esq., President,                                                                                          Frank E. Gerace, (right)
                                                                                                                                               promises you will become if you use the skills
                                                                          National Automobile Dealers Association, talked to graduates                                                                                       Owner of Gerace
                                                                                                                                               you are required to master; and third, the Code of
                                                                          about performing under pressure.                                                                                                                   Construction
                                                                                                                                               Ethics – the rules we live by in dealing with oth-
                                                                               “As you leave the warm embrace of academic life, you                                                                                          Company, honored
                                                                                                                                               ers, here and throughout our lives in the world.
                                                                          will now need to embrace the challenge of beginning your                                                                                           with doctor of laws,
                                                                                                                                                    These elements of tradition are the end result
                                                                          careers, utilizing your great knowledge and skills your                                                                                            honoris causa
                                                                                                                                               of the contract Northwood makes with each stu-
                                                                          Northwood education has provided,” Brady explained.
                                                                                                                                               dent. Upon receiving a Northwood diploma, grad-
                                                                               Taking a quote from a leader in Brady’s industry, he                                                                                     Texas campus:
                                                                                                                                               uates take these traditions with them into the
                                                                          shared the words of Henry Ford with the audience, “you said                                                                                       Phillip D. Brady, Esq.,
                                                                                                                                               world.
                                                                          I started with practically nothing, but that isn’t correct. We all                                                                                (left) President,
                                                                                                                                                    “I can assure you these will grow in impor-
                                                                          start with all there is. It’s how we use it that makes everything                                                                                 National Automobile Dealers
                                                                                                                                               tance for you in the future. And, they will distin-
                                                                          possible.”                                                                                                                                        Association, honored with doctor of
                                                                                                                                               guish you, because not many college graduates
                                                                               He encouraged grads to pursue the “American Dream,”                                                                                          laws, honoris causa
                                                                                                                                               leave with such a treasure,” pointed out Fry.
            Liveris told graduates about three gifts they should con-     which he said is very much alive. “All of you have the oppor-
                                                                                                                                                    Fry shared these parting thoughts with gradu-
       sider giving back to the world. The first gift is their toolkit,   tunity to pursue it, each in your own individual way,” pointed                                                                                     Irma B. Elder, (right)
                                                                                                                                               ates – “You have ceased being part of the chal-
       filled with the knowledge, skills and experience they will         out Brady.                                                                                                                                         President and CEO of
                                                                                                                                               lenge, and started being part of the solution. Your
       accumulate. “Never assume your toolkit is full. There is                “The education you have received from Northwood has                                                                                           The Elder Automotive
                                                                                                                                               tradition is progress, increased freedom for yourself
       always something to add,” Liveris pointed out.                     given you tools to achieve your own success and with that                                                                                          Group, honored with
                                                                                                                                               and others, and higher moral worth for society.” •
            The second gift of passion is one graduates must find.        success also comes responsibility – responsibility to give                                                                                         doctor of laws, honoris
                                                                                                                                               Kathy Backus
       “Whatever you do in life, do it because you have a passion         back to your community and your country,” said Brady.                                                                                              causa.


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                                                                                                                                                                                                                                                          O A A A




 5
                                                                                                                                                                               Paul W. Devers, ’82               Martha E. Rader ’00; ’02 DeVos Executive MBA
                                                                                                                                                                               President, Vin Devers             Director of Sales for the Jacksonville Business Center
                                                                                                                                                                               Dodge, Porsche, Audi,             of the Eastern Seaboard Region, GMAC
                                                                                                                                                                               and Mercedes Benz                 Jacksonville, Florida




                     Outstanding
                                                                                                                                                                               Toledo, Ohio                          Martha has worked for GMAC Financial Services for 26
                                                                                                                                                                               Paul has been with Vin            years. She received her bachelor’s degree from NU in 2000
                                                                                                                                                                              Devers Dodge, Porsche,                                                      and a master’s
                                                                                                                                                                              Audi and Mercedes Benz for                                                  degree from DeVos
                                                                                                                                                                              24 years. He graduated from                                                 Graduate School in
                                                                                                                                                                              NU in 1982 with a bache-                                                    2002. As a

                                      Alumni awarded                                                                                        Paul Devers
                                                                                                                                                                              lor’s degree in Management
                                                                                                                                                                              and an associate’s degree in
                                                                                                                                                                                                                                                          Northwood student,
                                                                                                                                                                                                                                                          Martha was involved
                                                                                                                                                                              Automotive Marketing.                                                       in the Automotive
                                                                                                                                             Among the proudest accomplishments of Paul’s career are                                                      Women’s Alliance,
                          The Michigan campus honored five alumni this spring with an                                                        transforming a struggling Dodge dealership in the early                                                      was chair of the
                          Outstanding Alumni Achievement Award, the highest honor given to                                                   1980s into one of the top 15 Dodge dealers in the nation. In                                                 mentor program and
                          alumni from Northwood’s Alumni Relations Office.                                                                   addition, Paul is a member of the Lourdes College                                                            a volunteer for
                                                                                                                                             Foundation Board, past and present director for the Toledo                                                   Habitat for


       T
                his year’s slate of honorees joins a group of 159 graduates from the Michigan campus, who have received the award            Automotive Dealers Association, a member of two NADA 20                                                      Humanity. Working
                since it was first given in 1968. The annual award is presented to alumni who have shown dedication and achieve-             groups and serves as the Gala Auto Show Chair for the                 Martha Rader                           in the industry, she
                ment in their careers, support and involvement in their local communities, and commitment to Northwood.                      Toledo Auto Show.                                                                                            has referred many
            Nominees must have graduated at least 10 years ago from                                                                                                                                                                                       students to
       Northwood University or a minimum of five years ago from                                                                              Pavel Konecny, ’97; ’99 DeVos MBA                                   Northwood’s undergraduate and MBA programs. She has
       University College or the DeVos Graduate School. In addition, nom-
       inees’ degrees must have positively impacted their current success in
       business or the community. They are also required to be active par-
       ticipants or supporters of Northwood.
            Outstanding Alumni awardees were presented with a framed
       certificate of achievement at the ceremony, which took place in
                                                                                  T               he annual award is presented to alumni
                                                                                                  who have shown dedication and achieve-
                                                                                                  ment in their careers, support and
                                                                                                  involvement in their local communities,
                                                                                                  and commitment to Northwood.
                                                                                                                                             Vice President, Director of Funding for Chemical Bank
                                                                                                                                             Midland, Michigan
                                                                                                                                                  Pavel came to Northwood from the Czech Republic. He
                                                                                                                                             earned a BBA degree in 1997 and an MBA degree from the
                                                                                                                                                                                  DeVos Graduate School in
                                                                                                                                                                                  1999. While at Northwood
                                                                                                                                                                                                                 implemented sponsorships between GMAC and Northwood,
                                                                                                                                                                                                                 including GMAC sponsorship of the Northwood Dealer
                                                                                                                                                                                                                 Education Awards breakfast at NADA.

                                                                                                                                                                                                                 James C. Whitlow ’93; ’04 DeVos Executive MBA
                                                                                                                                                                                                                 Dealer Audit Manager, DaimlerChrysler Services
       April this year for the first time to allow greater opportunity for the awardees to inter-                                                                                 he played on the men’s ten-    Farmington Hills, Michigan
       act with faculty, staff and students.                                                                                                                                      nis team, with a full schol-        During his senior year at
            Outstanding Alumni recipients spent time in classrooms sharing insight with students about their careers and industries.                                              arship for all four years.     Northwood, serving as captain of
       During a Town Hall meeting, the Outstanding Alumni awardees were given their official bricks to be placed in Recognition                                                   He received awards on the      Northwood’s football team,
       Park on the Michigan campus.                                                                                                                                               court and in the classroom.    James’ fondest memory is win-
            Here is this year’s class of Outstanding Alumni Achievement Award recipients:                                                                                         He was honored as All-         ning the game against the team
                                                                                                                                                                                  American Athlete,              with the nation’s longest winning
                                                        Jason Brickl, ’95                                                                                                         Academic Athlete Award         streak at the time. He’s proud of
                                                        Vice President/Dealer Operator, Ballweg Automotive Group                                                                  and was featured in Who’s      his work to help create the
                                                        Prairie du Sac, Wisconsin                                                            Pavel                                Who Among American             Financial Health Workshop, the
                                                           Jason has worked his way up the ranks at Ballweg Automotive Group since           Konecny                              Universities and Colleges.     six-week course teaching 11th
                                                        the age of 16. He graduated magna cum laude in 1995 from Northwood’s                                                      He also served as sports       grade high school students the
                                                        Michigan campus with a BBA in Automotive Marketing and Business                                                                                                                                 James
                                                                                                                                             editor for the Entrepreneur, NU’s student newspaper on the          importance of building and main-
                                                                                                                                                                                                                                                        Whitlow
                                                        Management. At age 24, he was promoted to become the youngest district               Michigan campus.                                                    taining good credit and how to
                                                        manager in the country for Toyota’s regional sales operations, before return-             Pavel says, “I feel lucky that I was presented with the        repair bad credit. James received
                                                        ing to Ballweg Automotive. His current involvement with Northwood                    free market philosophy right from the start at Northwood,           the DaimlerChrysler Services President’s Award in 2004 for
                                                        includes sponsoring the Jason and Regina Brickl/Darlene A. Ballweg private           because now I apply this to my way of life. I truly enjoy           his efforts with the Financial Health Workshop.
                                                        donor scholarship, the dealer-in-resident program in the Automotive                  understanding the way the market forces work and how hard
                                                        Marketing department, and he’s active in the Automotive Marketing student            work, dedication and constant drive for improvement lead to
     Jason Brickl
                                                        internship program.                                                                  a successful life.”

36   NORTHWOOD UNIVERSITY         •   FA L L 0 6
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                                                                                                                                                                                                                                  A L U M N I

                                                                                                                                 is that they still have policy research from years gone by;          “I figured that if you understand economics, then

          The                                                                                                                    they know what policies have worked in the past and
                                                                                                                                 which ones bombed. Take the new windfall profits tax
                                                                                                                                 that some politicians have been promoting in the wake of
                                                                                                                                                                                                 you have an understanding of how the world operates,
                                                                                                                                                                                                 and then you are ahead of the game,” he said.
                                                                                                                                                                                                      The best part of being an economist in Washington,




          TAX
                                                                                                                                 record profits from oil companies. “Looking back,”              D.C., Williams says, is that people return his phone calls.
                                                                                                                                 Williams says, “you see that the windfall profit taxes of       “It’s rewarding to be involved in policy debates and to




            Man
                                                                                                                                 the 1980s failed miserably,” which brings Williams to a         see your work out in the policy world.”
                                                                                                                                 theme he has been stressing lately: “Profit is not a dirty           Williams is also a policy fellow at the Flint Hills
                                                                                                                                 word.”                                                          Center for Public Policy in Wichita, Kan., and has a syn-
                                                                                                                                      Williams says there is a notion today that corpora-        dicated column with that organization.
                                                                                                                                 tions making large profits are evil and greedy. “That’s              Williams’ job is to share his research with anyone
                                                                                                                                 just nonsense,” he says. “The profit motive is essential        who will listen. In addition to being cited and published
                                                                                                                                 because it serves as man’s incentive to work and be pro-        throughout the country, he often visits lawmakers who
                                                                                                                                 ductive in a free marketplace.                                  are wrestling with tax policy issues. Do lawmakers actu-
                        Talking tax policy with Jonathan Williams, ’05                                                                “It’s dangerous,” Williams adds, “when the govern-
                                                                                                                                 ment begins dictating profit margins for certain indus-
                                                                                                                                                                                                 ally listen to a 24-year-old economist?
                                                                                                                                                                                                      “Some lawmakers are interested,” Williams said.
                                                                                                                                 tries. Profit is what drives businesses to innovate.”           “For others, taxes are not a big issue. For the ones who
                                                                                                                                      What excites Williams                                      come from a business background, tax structures are
                                                                                                                                 is the open exchange                                            very important, because they realize how much taxes


          J                                                                                                                                                    “A
                 onathan Williams, ’05, has a daunting
                                                                                                                                 between a business and a                                                                         matter.”
                 job: to simplify tax policy into language
                                                                                                                                 customer. “You say, ‘thank                                                                           It is frustrating at
                 that average citizens can understand. He                                                                                                                           s long as we have a government and
                                                                                                                                 you,’ because you’ve pur-                          national defense, we will always have         times,” Williams pointed
          spent his first year out of Northwood University
                                                                                                                                 chased something you                               some kind of tax. As long as we have          out, “when political
          as a staff economist with the Tax Foundation,
                                                                                                                                 want, and they say, ‘thank                         taxes, we will have a need to analyze         games interfere with
          an independent tax policy think tank established
                                                                                                                                 you,’ because you are help-                        them, and given the current complexities      sound economic policy.
          in Washington, D.C., in 1937.                                                                                                                                             of the tax code, I don’t think this job is
                                                                                                                                 ing them make a profit. It’s this free                                                           When gas prices rise
               “We provide information and expertise with                                                                                                                           going away soon.”
                                                                                                                                 exchange and mutually beneficial exchange                                                        sharply, for example, con-
          public finance with an open-minded approach,”                                                                                                                                                  Jonathan Williams, ’05 stituents get angry and
                                                                                                                                 that gives a perfect example of how the free
          Williams said. “We have no ax to grind.”
                                                                                                                                 market functions.”                                                                               politicians feel the need
               Williams spends his days reading and
                                                                                                                                      That raises another rallying cry Williams often men-       to do something, even though what they do in the short
          researching tax policies. His focus is energy tax
                                                                                                                                 tions: “Businesses do not pay taxes, people do, which           term may make no sense economically.
          policy, state tax competition, and corporate tax-
                                                                                                                                 means taxes are passed on as higher costs for consumers,             “Talking about supply and demand may get you an A
          ation. Williams then publishes his findings in
                                                                                                                                 less pay for workers, or reduced dividends for sharehold- in economics class,” Williams says, “but it gets you an F
          policy papers that have been cited and printed
                                                                                                                                 ers.”                                                           in politics, and politics trumps economics in this town.”
          in publications such as the Wall Street Journal,
                                                                                                                                      Williams did not grow up yearning to be an econo-               Benjamin Franklin once said, “In this world nothing
          USA Today, Los Angeles Times, Washington
                                                              As a staff economist for the Tax Foundation, Jonathan              mist. In fact, he spent two years playing baseball for          is certain but death and taxes,” which means Williams
          Post, Investor’s Business Daily, Forbes,
                                                              Williams, ’05, works in Washington, D.C., trying to simplify tax   Northwood, although for someone who works daily with            should have job security for a long time.
          Barron’s, and others.
                                                              policy into language average citizens can understand.              numbers he has mysteriously forgotten his batting aver-              “As long as we have a government and national
               When asked how he landed such a sweet
                                                                                                                                 age (hint: it was below .300). It was John Grether, Chair       defense, we will always have some kind of tax,” Williams
          job straight out of college, Williams says, “I
                                                                       Skowhegan, Maine, where he spent a semester. Upon         of the Economics Department on the Michigan campus,             says. “As long as we have taxes, we will have a need to
          feel extremely blessed, but I also worked hard to get
                                                                       graduation, Williams was given a two-month public poli-   and Professor Glenn Moots, who sparked Williams’                analyze them, and given the current complexities of the
          here.”
                                                                       cy fellowship by the Charles Koch Foundation. There, he   interest in economics.                                          tax code, I don’t think this job is going away soon.”
               While attending Northwood’s Michigan campus, he
                                                                       met Scott Hodge, President of the Tax Foundation, who          Williams pointed out, “It was the high-quality                  Read some of Jonathan Williams’ work at
          started a public policy organization called Leaders of
                                                                       mentioned that the foundation had a job opening.          instructors who taught me to love economics during my           http://www.taxfoundation.org/staff/show/83.html.
          Tomorrow. That looked good on his resume. During his
                                                                       Williams applied and … you know the rest.                 time at Northwood.”                                             You can reach Williams at williams@taxfoundation.org.
          senior year, Williams was named a public policy fellow
                                                                            The benefit of working for a policy organization          Williams then dropped baseball and officially added        • Brian Builta
          at the Senator Margaret Chase Smith Library in
                                                                       with deep historical knowledge, according to Williams,    economics to his other two majors: Banking & Finance
                                                                                                                                 and Business Management.

38   NORTHWOOD UNIVERSITY      •   FA L L 0 6
                                                                                                                                                                                                                              FA L L 0 6   •   NORTHWOOD IDEA   39
     Alumni IN ACTION                                                                                                                                                  Alumni IN ACTION
     Meet NU’s alumni team
                                                                                                                    Alumni Calendar of Events
     W
          e would like to introduce the alumni team. If you’re an alumnus, these folks are your connection to
          everything Northwood. Whether it’s attending an event, participating in a networking opportunity or
          simply updating your contact information, this team will get you what you need.
                                                                                                                    Florida Campus                            Michigan Campus                        Michigan Campus
       Meet NU’s alumni team:
                                                                                                                    Attention Seahawks                        Hey Timberwolves                       (continued)
                                                                                                                    •   Mark your calendars – the                                                    •   Oct. 6 – NU Hockey Club vs. NU
                       Florida campus:                                          DeVos Graduate School:                  Alumni Leadership Council                                                        Alumni Old Timers, Midland Civic
                       Kelly Fason, ’06                                         Julie Felske, ’01                       meets monthly in the Hohman                                                      Arena, 8:30 p.m.
                       Director of Alumni Relations                             Communications Manager                  Boardroom. Get involved in
                       561.681.7983                                             989.837.4178                            plans for upcoming events for                                                •   Oct. 7 – 6th Annual Christopher
                       fasonk@northwood.edu                                     felske@northwood.edu                    alumni and students.                                                             Lockwood Memorial Golf
                       2600 North Military Trail                                4000 Whiting Drive                                                                                                       Outing, Midland Country Club.
                       West Palm Beach, FL 33409                                Midland, MI 48640                   •   Keep an eye out – for the new
                                                                                                                        Florida alumni newsletter to be                                              •   Nov. 1 – NU Alumni Reception at
                                                                                                                        distributed monthly, starting in                                                 AAPEX/SEMA, the Venetian,
                                                                                                                        September.                                                                       Las Vegas.

                       Texas campus:                                            Michigan Campus:                    •   Heads up – tickets go on sale                                                •   Nov. 15 – Detroit NU Business
                       Denise Ward, ’89                                         Nicole Gize, ’95                        soon for the first season of the                                                 After Hours, 6-8 p.m.
                       Director of Alumni Relations                             Director of Alumni Development-         Seahawks’ men’s basketball
                       972.293.5492                                             Southeast Michigan                      team. Information about prices                                               •   For more information, contact
                                                                                                                        and availability for the Seahawk      Don’t miss ...                             Kim Fischer-Kinne at
                       ward@northwood.edu                                       248.649.1034
                                                                                                                        Nation will be distributed soon.      • Detroit NU Business After Hours,         989.837.4436; 800.622.1007 or
                       1114 West FM 1382                                        gizen@northwood.edu                     To receive the basketball                6-8 p.m., Sept. 20.                     kinne@northwood.edu.
                       Cedar Hill, TX 75104                                     1900 W. Big Beaver Road                 newsletter, please email Jeff Estis
                                                                                Suite 200                               at estis@northwood.edu.               •   Scholarship Showcase, Sept. 26.    Texas Campus
                                                                                Troy, MI 48084                          Join the Team, Share the
                                                                                                                        Dream!
                                                                                                                                                                                                     Calling all Knights
                                                                                                                                                              Homecoming Weekend ’06
                                                                                                                                                                                                     Jot down these dates ...
                                                                                                                                                                 43rd Annual NU International
                                                                                                                                                                                                     • Oct. 6 – Outstanding Alumni
     Tri-City Golf Tournament                                                                                                                                    Auto Show – “Fantasy of
                                                                                                                                                                 Innovation” Oct. 6-8.
                                                                                                                                                                                                         Achievement Awards.
                                                                                                                                                                 Saturday, Oct. 7
                                                                                                                                                                                                     •   Oct. 7 – Crossing Over
                                                                                                                                                                 • 11:30 a.m. – Homecoming

     A
           group of 140 alumni and friends hit the links at Northwood’s 15th annual Tri-City Golf Tournament on                                                                                          Ceremony.
           June 26. The outing, which raises funds to support Northwood student scholarships, was hosted at                                                          Pre-game Parade.
           Apple Mountain Golf Course in Freeland, Mich. Next year’s Tri-City Golf Tournament is scheduled for                                                                                       •   For more information, contact
     June 2007. Look for details in upcoming issues.                                                                                                              •   Noon – Homecoming
                                                                                                                                                                                                         Denise Ward at 972.293.5492 or
                                                                                                                                                                      Football Game
                                                                                                                                                                                                         ward@northwood.edu.
                                                                                                                                                                      NU vs. Northern Michigan,
                                                                                                                                                                      Hantz Stadium.
                                                                                                                    •   Resource – alumni looking for a
                                                                                                                        new job, new employees or                 •   3-5 p.m. – 8th Annual “Wolf
                                                                                                                        interns, contact Kelly Blaggie,               Howl” Alumni Reception at
                                                                                                                        Director of Career Services.                  Hach Student Life Center.
                                                                                                                        She’s a great resource!
                                                                                                                        blaggiek@northwood.edu.                   •   6:30 p.m. – Athletic Hall of
                                                                                                                                                                      Fame dinner at Hach
                                                                                                                    •   For more information contact                  Student Life Center; $25.00
                                                                                                                        Kelly Fason at 561.681.7983 or                per person. For more
                                                                                                                        fasonk@northwood.edu.                         information contact Dave
                                                            (Above) Larry Copus, Bob Whittaker and Walter                                                             Marsh at dmarsh@north-
                                                            Scherzer                                                                                                  wood.edu or 989-837-4389.
                                                            (Left) Steve Kohler, Paul Koster, Mike Short and Jeff
                                                            Stevenson.
40   NORTHWOOD UNIVERSITY     •   FA L L 0 6                                                                                                                                                                FA L L 0 6   •   NORTHWOOD IDEA   41
      IDEAS IN ACTION                                                                                          IDEAS IN ACTION
       Check it out –                                                                                          Revamped Influencers Award a success
          Northwood’s new
                                                                                                               I
                                                                                                                 n 1991, the Texas Campus created the                    Influencers Award firsthand. Stefan Gallard, ’06,
                                                                                                                 Influencers Award to give high-achieving                worked in the Public Relations Office all four
          Website                                                                                                students a chance to publicly thank the per-            years he attended Northwood; he named Root
                                                                                                               son who most influenced their academic life.              his Influencer.

       N
              orthwood’s Website has a new                                                                     Don Tallman, Texas Campus Provost from 1989-                   Root’s first reaction: “How could I deserve
              look. Every page of the universi-                                                                1999, said the event was a tweaked version of a           that?”
              ty’s Website has been revamped                                                                   similar idea on the Michigan Campus.                           Gallard said Root has been like a second
       to highlight the “Northwood Idea” –                                                                          “I always had to make sure I had a big               father.“He took a chance on me,” Gallard said,
       emphasizing an education in global                                                                      enough box of Kleenex,” said Tallman.“It was an           “and brought the best out of me.”
       free enterprise and business manage-                                                                    emotional event.”                                              Gallard now works for an international public
       ment.                                                                                                        After 15 years, attendance at the annual             relations firm and says getting the job was a
           The new site provides prospective students with a clear under-                                      award luncheon had dwindled                                                    direct result of his involvement
       standing of the value of a Northwood degree. The technology uti-                                        to a few dozen, and the power                                                  with Root.
       lized through the new www.northwood.edu has the ability to grab                                         of the tradition seemed to be                                                      Without the Influencers
       the attention of students now seeking a college education.                                              faltering. So in 2006, after spirit-                                           Award, Gallard may never have
           Prospective students can create a personalized profile through                                      ed discussions, the Texas                                                      told Root how much his involve-
       the new site and complete an online application as part of                                              campus revamped the                                                            ment meant.
       Northwood’s streamlined admissions process. You’re invited to click                                     Influencers Award, according to                                                    “During my speech, I think I
       around on NU’s rebuilt Website. Let us know what you think.                                             Craig Root, Director of Public                                                 only got through the first sen-
                                                                                                               Relations.“It was too important                                                tence before I started bawling,”
                                                                                                               an award to get rid of.”                                                       Gallard said.“Once I got to the
                                                                                                                    The Influencers Award                                                     podium I thought,‘wow, this is
                                                                                                               ceremony moved from a lunch-                                                   actually a big deal, to have
                                                                                                               eon to a dinner to formalize the                                               had him in my life for four
                                              Rock the Block                                                   event and to give people more                                                  years.’”
                                                                                                               time to attend. The                                                                “I learned a lot from Stefan,

                                             N
                                                     orthwood joined forces for the fifth consecutive year     number of invited students                                                     too,” Root said.“He’s always
                                                     with the Midland Downtown Development Authority to        increased from 10 to 30 – the                                                  excited to learn new things,
                                                     sponsor the annual event bringing unique art creations    top 15 students from the                                                       and so am I.”
                                              to the downtown Midland area.                                    traditional program and the                                                        Together, Root and Gallard
                                                  This year’s theme – “Rock the Block” – featured sculptures   University College program. The                                                started the Texas Campus’
                                              inspired by the creativity and imagination of the late Midland   results: 110 people attended                                                   Northwood Net News, a weekly
                                              architect Alden B. Dow. The displays featured 18 different       what Provost Kevin Fegan                                                       Webcast of campus news and
                                              sculptures created by Michigan artists, each using 25 authen-    called an emotionally powerful       (l-r) Craig Root, Director of Public      events, which Root says has
                                              tic Alden B. Dow blocks to design their sculptures.              evening, and once again,             Relations, Texas campus, was              become a powerful communi-
                                                  The sculptures, formed from standard “unit blocks” devel-    Kleenex absorbed a river of          honored with an Influencers               cation tool.
                                              oped by Dow and used in many of his buildings, decorated         tears.                               Award by Stefan Gallard, ’06.                 “It was an emotional
                                              the downtown sidewalks, creating a free outdoor gallery.              “We know we are not the                                                   evening,” Root said.“One that
                                                                           Community members voted             only partner students have,”                                                   ties the students and the
                                                                           for their favorite sculpture        Fegan said.“And everyone in attendance real-              Influencers emotionally to Northwood. When
                                                                           throughout the summer and the       izes that they did not do this by themselves. The         they think back to that evening, they will always
                                                                           winning artist received a $1,000    Influencers Award dinner is a celebration of part-        think about where it happened. Yet, it is also an
                                                                           prize. The sculptures were auc-     nerships. Education is not something one does to          event that blows away bricks and mortar and
                                                                           tioned off in downtown Midland      another, but something people do together.”               brings education down to the human relation-
                                                                           at summer’s end.                         Root, who has worked at the Texas campus             ships that occur, which are what truly help make
                                                                             Eighteen unique sculptures like   for 21 years, now understands the power of the            people successful.”
                                                                             these decorated downtown
                                                                             Midland this summer.



42   NORTHWOOD UNIVERSITY   •   FA L L 0 6                                                                                                                                                       FA L L 0 6   •   NORTHWOOD IDEA   43
            IDEAS IN ACTION                                                                                  IDEAS IN ACTION
        Michigan campus launches
           Athletic Hall of Fame                                                                             Athletic Hall of Fame                  continued
                                                           The Inaugural Northwood University
       F
            ive Northwood University athletic pioneers
                                                                                                                                                                       JERRY PETTWAY
            will be bestowed with the Michigan cam-        Athletic Hall of Fame                                                                                       Men’s Basketball:
            pus’ highest athletic honor as they are        Class – 2006                                                                                                1963-67
        inducted into the newly formed Athletic Hall of
                                                                                                                                                                       Jerry Pettway is
        Fame this fall.                                    JACK FINN                                                                                                   Northwood’s all-time
            “With more than 40 years of athletic history   Football Head                                                                                               leading scorer
        at Northwood University, we feel it is time to     Coach and                                                                                                   (2,471) and
        start honoring those who have made that his-       Athletic Director:                                                                                          rebounder (1,370).
        tory,” said Tim Nash, Provost, Michigan campus.    1969-89                                                                                                     He finished his
        “The Athletic Hall of Fame recognizes the          Jack Finn is the                                                                                            career with aver-
        achievements of the people who have made           winningest football                                                                                         ages of 30.9 points
        the greatest contributions to our university’s     coach in North-                                                                                             and 17.1 rebounds
        athletic program.”                                 wood history, total-                                                                                        per game. Despite
            The inaugural Athletic Hall of Fame ban-       ing 87 victories in                               NAIA All-American Indoor Mile Relay Team (l-r):           averaging just 20
        quet will take place on October 7, during          18 years. He post-                                Stacy Cooper, Kevin Jones, Mike Dougher and               games per season, Pettway currently has 511
        Homecoming/Auto Show festivities on the            ed three GLIAC                                    Russell Jones.                                            more points and 384 more rebounds than any
        Michigan campus. Tickets for the event are         Championships in                                                                                            other player in school history. Pettway owns
        $30. Net proceeds from tickets sales will sup-     his time as coach                                 PAVLA MELICHAROVA                                         three of the top nine single-season point totals in
        port a private donor Hall of Fame Scholarship      (1973, 1974, 1976).                               Volleyball: 1993-96                                       school history. A member of the Michigan District
        in the name of the inductees. For more infor-      A 1992 inductee into the Midland County           Pavla Melicharova is the all-time leader in kills at      NAIA All Star team in 1966-67, Pettway went on
        mation on how to obtain tickets and attend         Sports Hall of Fame, Finn worked as the           the NCAA Division II level, finishing with 2,676 in       to play professionally for Houston in the ABA.
        the event, go to the Michigan Athletics page       Northwood Athletic Director for 20 years. He      her four-year career. Melicharova led the coun-           Pettway is being inducted posthumously.
        at www.northwood.edu.                              was instrumental in forming the GLIAC, serving    try in kills per game all four years she competed.
            Alumni, friends, family and Northwood sup-     as the first president of the league. Finn also   She is the Timberwolves’ all-time leader in seven                                       R. GARY STAUFFER
        porters nominated candidates to be inducted        spent time as the golf coach at Northwood.        different categories, including kills, attack per-                                      Founder – Northwood
        as the first Hall of Fame class. The inaugural     He was a longtime high school coach and           centage and digs. Melicharova was a two-time                                            University
        group was selected based on their athletic         was inducted into the Michigan High School                                       All-American and a                                       R. Gary Stauffer was
        prowess, contributions to the athletic pro-        Coaches Hall of Fame in 1983.                                                    three-time First Team                                    not only one of the
        grams, success and character, as well as their
                                                                                                                                            All-GLIAC honoree.                                       founders of
        positive representation of Northwood               KEVIN JONES                                                                      Her 6.52 kills per                                       Northwood University,
        University.                                        Track and Field: 1979-82                                                         game in 1993 is the                                      he was the “Father of
            “We are excited to be able to honor these      Kevin Jones earned All-America honors in four                                    third-highest season                                     Northwood Athletics.”
        outstanding individuals and to pay tribute to      straight seasons at Northwood (1979-82). He                                      mark in Division II his-                                 Stauffer was the driv-
        the long history of Northwood athletics,” said     was named the Harry Gill Outstanding per-                                        tory. She was a mem-                                     ing force behind the
        Dave Marsh, Associate Athletic Director.“Each      former, which represented the NAIA National                                      ber of the NCAA                                          athletic program at
        of the inductees was a pioneer in their sport      Athlete of the Year at the NAIA Championship                                     Regional Finalist team                                   Northwood and
        and in the development of our athletic pro-        meet in 1981. He was the national champion                                       in 1996 that went 29-7                                   served as the first
        gram. Without them we would not be enjoy-          in the 440-yard dash in both 1981 and 1982.                                      overall.                                                 basketball coach in
        ing our current success.”                          Jones also earned All-America honors at the                                                                                               program history.
            The Hall of Fame banquet will be an annu-      NCAA Division I level in 1981 in the 400-meter                                                              Stauffer’s vision in the formative years of
        al event, inducting past athletic greats. Nomin-   dash. Jones still holds four school records at                                                              Northwood allowed the athletic department to
        ation forms are available on the Northwood         Northwood and two GLIAC Championship                                                                        develop competitive programs at the league,
        athletics Web page.                                records.                                                                                                    regional, and national levels. Stauffer is being
                                                                                                                                                                       inducted posthumously.




44   NORTHWOOD UNIVERSITY    • FA L L 0 6                                                                                                                                                      FA L L 0 6   •   NORTHWOOD IDEA   45
            IDEAS IN ACTION                                                                                          IDEAS IN ACTION
        Mock Trial Team competes at Nationals                                                                        Countess de Hoernle Student Life Center dedicated

                                                                                                                     M
                                                                                                                               ore than 350 people celebrated the

        A
                little less than two years since the Mock
                Trial Team was established on the                                                                              official dedication of the Countess de
                Michigan campus, it earned the                                                                                 Hoernle Student Life Center on the
        chance to compete in the National                                                                            Florida campus in April. The crowd cheered
        Championship Competition this spring in Des                                                                  when it was announced that Northwood’s new
        Moines, Iowa.                                                                                                men’s basketball team’s first home opponent
             The team was awarded first runner-up at                                                                 this fall will be Villanova, the team NU’s basket-
        the Minnesota National Tournament earlier in                                                                 ball coach, Rollie Massimino, led to the NCAA
        the spring, after successfully arguing this year’s                                                           Championship in 1985.
        case, involving a kidnapping, the publishing                                                                     Countess de Hoernle’s generous contribu-
        industry and a catastrophic illness, before a                                                                tion of $2.5 million was the largest single dona-
        panel of volunteer judges from the legal pro-                                                                tion to the Student Life Center. The 48,000
        fession. Finishing runner-up in that tournament                                                              square-foot facility includes indoor basketball
        allowed the team the chance to compete in                                                                    courts, locker rooms, weight and aerobic facili-
        the Iowa Championship.                                                                                       ties, a student lounge, classrooms and offices.
             NU students, in their first appearance at the The Mock Trail Team finished with a record four           It will be the official home to Northwood’s          Countess de Hoernle and
        Mock Trial National Championships, finished            wins and four losses at its first appearance at the   Seahawk basketball and volleyball teams.             Rollie Massimino cele-
        with a record of four wins and four losses, as         Mock Trail National Championship.                         Additional donors to the Student Life            brated the official dedi-
        did Duke, Notre Dame, Princeton, Northwest-                                                                  Center include Renee Silvester, Richard DeVos,       cation ceremony of the
        ern, Cornell and University of Chicago, among others.                                                        Tom Pledger, Rick Case Automotive Group,             Countess de Hoernle
             “Just qualifying for a national competition this early on in our existence is a noteworthy              George and Wilma Elmore and Dan and                  Student Life Center on
        achievement,” said DeLois Leapheart, Northwood Professor and Coach/Advisor to the Mock Trial                 Valerie Young.                                       the Florida campus.
        Team.“More than 500 teams competed in Mock Trial nationwide. We are one of the final 64. It is
        an exceptional accomplishment.”
             The Northwood team’s slot in the American Mock Trial Association Championship Tournament
        (AMTA 2006) is a first for the university. The annual tournament is an opportunity for undergradu-
                                                                                                                     Competitive Speech Team member
        ate students to develop skills in critical thinking, teamwork, communication and presentation, by            second in nation
        banding together and arguing an assigned case. Students from a variety of majors of study form
        six-to-eight-person teams, preparing for roles as prosecuting and defense attorneys and witness-

                                                                                                                     S
                                                                                                                           yrena Rexroat, a freshman and novice member of
        es. Northwood had two Mock Trial Teams this year. Several larger universities, usually with strong                 Northwood’s Competitive Speech Team on the Michigan
        pre-law programs, have as many as six teams.                                                                       campus, placed second in the Informative Speaking cat-
             Northwood graduate and former Mock Trial team member, Paul Mersino, who is currently                    egory at the 24th Annual Novice Nationals, the championship
        attending law school at Ave Maria School of Law in Ann Arbor, Mich., was recently selected as                open to first-year competitors.
        Best Individual Oralist in the Sixth Annual St. Thomas More Moot Court Competition.                               As the only novice from Northwood’s team to have the
                                                                                                                     opportunity to compete in the national tournament, Rexroat
        Northwood partners with Cerritos College                                                                     finished tenth overall among the top 21 novice speakers in the
                                                                                                                     country. At the awards ceremony, she was also honored with
                                                               new program attend all classes on Cerritos            sixth place for Persuasive Speaking was a semi-finalist in

        T
            his spring Northwood began an articula-
            tion agreement with Cerritos College,              College’s campus and take higher-level cours-         Impromptu Speaking.
            paving the way for students to earn a              es from Northwood University.                              Rexroat is the first competitor from the Competitive Speech
        bachelors of business degree (BBA) from                    “Depending on the credits a student has           Team to attend the Novice Nationals. Her impressive perform-
        Northwood University. The new partnership              already earned, he or she could begin taking          ance at past competitions paved the foundation for her to
        allows students to take classes in business and        classes through Northwood as soon as fall             qualify. She’s also Northwood’s first female student and
        a new automotive marketing management                  2006,” explained Northwood University’s               youngest novice competitor to become a national champion.
        program.                                               Program Center Manager, Javier Garza.                                                                                       Freshman Syrena Rexroat proudly
            Northwood will serve as a “campus within                                                                                                                                       displays her trophies won at the
        a campus” at Cerritos College. Students in the                                                                                                                                     Novice Nationals Competition.




46   NORTHWOOD UNIVERSITY     • FA L L 0 6                                                                                                                                                            FA L L 0 6   •   NORTHWOOD IDEA   47
            IDEAS IN ACTION                                                                                   IDEAS IN ACTION
        Faculty honored                                                                                       Faculty honored             continued
                                                                                                              2006 Innovation Award recipients:                    2006 Ethics Award recipients:


        N
              orthwood honors its most outstanding                           Texas campus:                    Michigan campus:
              faculty members at spring commence-                            John D’Alessandro,                  MindPrime Series Team – supporting careers        Samuel R. Marotta Faculty Ethics Award
              ment ceremonies on each campus.                                Assistant Professor,             of NU’s professional women: Susan Bradshaw,          The award was created in 2001 by Northwood
        Congratulations go to the faculty who                                English, Social Science          Pam Christie, Deb Fidelman, Caroline Gamache,        alum, Robert Grubb, ’80, CEO of Agents Title
        received the following awards this year.                             Department                       Linda Mathieu, Teresa Sullivan, Paula Ulmer,         Insurance Company, in honor of his father-in-law,
                                                                                                              Cheryl Warner.                                       Samuel R. Marotta. The award is presented to a
        Faculty Excellence Award                                                                                                                                   full-time faculty member who best demonstrates
        Established 26 years ago, the Faculty                                                                   DeVos Graduate School – advertising cam-           an interest in exploring and teaching moral and
        Excellence Award is given to faculty members                                                          paign creativity team: Matt Bennett, Julie Felske,   ethical issues of national and international busi-
        who have made an outstanding contribution                                                             Lake Hamilton.                                       ness, whose exemplary personal character
        during the year to the university in his or her                                                                                                            embodies the essence of the “Northwood Idea”
        profession. It is the highest professional award   Innovation Award                                      Joe Rousseau, Professor, Chair of                 and the university’s Code of Ethics. Each year,
        given by Northwood. Recipients receive a           Instituted in 2002, the Innovation Award can be    Entrepreneurship program, creation of new hatch-     the senior class votes for a faculty member who
        stipend of $3,000 in honor of the award. The       given to as many as five Northwood employ-         ery to support entrepreneurship in community.        best models integrity and high ethical standards.
        award recognizes breadth and depth of              ees, university-wide, who have demonstrated                                                             The award is intended to encourage professors
        knowledge, a genuine interest and skill at         special attention to the university and its stu-   Honorable mentions:                                  to discuss moral and ethical issues faced by busi-
        preparing students for career and social           dents by innovating or creating special pro-                                                            ness people, the response to these issues, and
        responsibilities, excitement of inquiry, commit-   grams or processes or initiatives, which move         Lance Lewis, Associate Dean of International      the resulting impact the decisions have on the
        ment to diligence, the courage to innovate,        Northwood ahead.                                   Programs, Vice President of Academics, imple-        organization and people involved.
        ability to work harmoniously with other profes-                                                       mentation of the Sevis System for international
        sionals, and character, which reflect the high-    2006 Innovation Award recipients:                  students.                                            2006 Award recipients:
        est moral values inherent in the “Northwood
        Idea.” It is considered Northwood’s “world class                     Florida campus:                    Larry Lindsey, Dean of Students, support of                           Michigan campus:
        award.”                                                              Greta Henglein,                  campus data management system.                                          John Grether,
                                                                             Dean of Students                                                                                         Associate Professor,
        2006 Faculty Excellence Award recipients:                                                                Dale Robbins, Media Service Technician,                              Chair, Economics
                                                                                                              Information Technology, technology supporting                           Department
                          Florida campus:                                                                     Freedom Seminar.
                          Dr. Jane Wallace,
                          Professor, Chair,                                                                     Stephanie Thurlow, Graphic Designer, Creative
                          Management Information                                                              Services Department, quality production of print-
                          Systems                                                                             ed/visual/electronic presentations.

                                                                              Texas campus:                                                                                                              Texas campus:
                                                                              Robert Harris,                                                                                                             Dr. Steve Tidwell,
                                                                              Associate Professor,                                                                                                       Assistant
                                                                              Chair, English, Social                                                                                                     Professor, Business
                                                                              Science Department                                                                                                         (pictured with
                          Michigan campus:                                                                                                                                                               with Dr. David
                          Dwana Neal,                                                                                                                                                                    Fry)
                          Assistant Professor of
                          Mathematics                                                                                                                                                                    Florida campus:
                                                                                                                                                                                                         Stuart Ferguson,
                                                                                                                                                                                                         Assistant
                                                                                                                                                                                                         Professor




48   NORTHWOOD UNIVERSITY   • FA L L 0 6                                                                                                                                                    FA L L 0 6   •   NORTHWOOD IDEA    49
          IDEAS IN ACTION                                                                                               YOUR IDEAS
                                                                                                                                                  A Smashing Job!
                                                                                                                                                  I was going through the Northwood Journal, the issue on leadership. I
                                                                                                                                                  wanted to compliment you on this issue. It’s the best thing to come out
        Northwood Gets Freaky with Fall ’06 OMNIQuest Selection                                                                                    of Northwood that I have seen. I was sitting here reading it, and thinking
                                                                                                                                                   “this is amazing.” The articles are so well done. It’s exciting to look at the


                                     T
                                         he Omniquest selection for the fall ’06 semester is Freakonomics,
                                                                                                                                                    photographs ... and everything in the entire publication. I love the pres-
                                         by Steven D. Levitt and Stephen J. Dubner. This is the 47th book
                                                                                                                                                    entation. It is very dynamic. It looks so good. Congratulations on a
                                         chosen as part of Northwood’s university-wide book club, start-
                                                                                                                                                    smashing job. It’s phenomenal.
                                     ed in 1990 to challenge students, faculty and staff to read a book
                                                                                                                                                                                                                      Beth Taylor
                                     each term that is outside of textbooks and test preparation.
                                           Omniquest is a collection of books that would likely be found                                                                                Northwood Town & Campus member
                                     on leading CEO’s desks. Freakonomics is NU’s president’s selection.                                                                                                    Midland, Michigan
                                     Northwood’s three campuses also have the opportunity to chose
                                     books to be included in Omniquest. The selection for winter ’07 term                                           A Must Read
                                     was chosen by the Texas campus – The Tipping Point: How Little                                                  Even though I am not a “Woodie” or a corporate leader, I am
                                     Things Can Make a Big Difference, by Malcolm Gladwell.                                                          involved in the world of people around me. Your article,“A Lifetime of
                                            The New York Times has called Freakonomics an “odd book ...                                               Leadership” made me even more aware of how necessary it is to
                                     that overturns conventional wisdom ... and is instructional and enter-                                           implement all the points made by these quoted leaders in my life
                                     taining.”                                                                                                         walk. I can incorporate them daily to better live and work well with
                                           Students can look forward to the ideas and themes presented                                                 others. The results – to communicate more effectively, to achieve my
                                     in Freakonomics to be incorporated into classes, discussions and                                                  goals and ultimately, to see success in my efforts.
                                     various campus activities throughout the fall semester.                                                           Thank you for this excellent article full of wisdom from very experi-
                                                                                                                                                        enced and reliable sources. It’s a MUST READ! Northwood Idea is
                                     FREAKONOMICS                                                                                                       always packed full of good stuff and I look forward to each new
                                     A Rogue Economist Explores the Hidden Side of Everything                                                           edition.
                                     By Steven D. Levitt and Stephen J. Dubner
                                     242 pp. Publisher: William Morrow                                                                                                                                           Betty J. Mann
                                     $25.95                                                                                                                                                          Distinguished Women, ’99
                                                                                                                                                                                                     Anderson, South Carolina



         Get Your NU Alumni Calendar Now!                                                                     WHAT DO YOU THINK?                                       Where have you read your
                                                                                                                NORTHWOOD                                                      NORTHWOOD Idea?
         L
             ast year, thanks to a generous donation,
             Northwood alumni, donors and friends
             received a FREE copy of the official
          Northwood University Alumni Calendar. The
          calendar generated such rave reviews, we’re
                                                                                                                       Idea                                             Everyone travels. So does The Northwood Idea.
                                                                                                                                                                                   We want to know where.
          publishing a new edition for 2007. This year, for                                                    We would like to know what you think of the
          a minimal fee of $5, you can get a copy of the                                                                                                                Send us a photo of you reading your issue and
          2007 Northwood University Alumni Calendar.
                                                                                                                Northwood Idea magazine. Don't be shy!
                                                                                                                                                                          we’ll publish it. Please include your name
          Don’t miss out! To order your calendar,                                                             We encourage you to share your opinion about
                                                                                                                                                                        (and the names of all individuals in the photo),
          contact:                                                                                                the articles printed in the publication.
          Robin Yancer                                                                                                                                                        location and the date you visited.
                                                                                                                To tell us what you think; send an email to
          Northwood University, 4000 Whiting Drive,                                                                       alumni@northwood.edu.
          Midland, MI 48640, 800-622-1007                                                                                                                                  Help us fill our passport, send all photos via
          alumni@northwood.edu
                                                                                                                             You may also write:
                                                                                                                                                                                              email to:
                                                                                                                                    Editor
                                                                                                                                                                                      alumni@northwood.edu.
                                                                                                                               Northwood Idea
                                                                                                                    Office of University Advancement
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50   NORTHWOOD UNIVERSITY    • FA L L 0 6                                                                                                                                                       FA L L 0 6   •   NORTHWOOD IDEA     51
                                                                                                                                                                                                                                                               A L U M N I
        NORTHWOOD’S                                                                                                                                     NORTHWOOD 1980s
                                                                                                                                                                                             1989                    NU perfect fit for Naval Reservist
               Family Album                                                                                                                             1980
                                                                                                                                                        Dan McEleney, ’80, BBA, is
                                                                                                                                                        a Service Director for
                                                                                                                                                        Southgate Motors in Clinton,
                                                                                                                                                                                               Alfred Crain, ’84, BBA
                                                                                                                                                                                                  As a Naval Reservist in the late 1980s, Alfred Crain encoun-
                                                                                                                                                        IA, where he also resides. He          tered a university official who encouraged him to consider
     NORTHWOOD 1970s                                                                                                                                    is married to Rose, and has            attending Northwood. This chance encounter led not only

     1973
                                           1984                Right where she wants to be                                                              four children; Pat, 21, Mark, 19,
                                                                                                                                                        Steve, 16 and Sam, 8.
                                                                                                                                                                                               Crain to NU, but also several of his family members who later
                                                                                                                                                                                               followed suit.
                                                                                                                                                        dan.mceleney@southgate-                   “You think I qualify for a couple free t-shirts or something?”
     Brian Dunn, ’73, BBA, is an             Kaytee (Terwilliger) Moran, ’84, BBA                                                                       motors.com or danmce-
     Employer Advocate for the                                                                                                                                                                 joked Crain as he proudly described his eldest son’s recent
                                               Going fishing and sailing in the Caribbean is       media/press during all search and recovery oper-     leney@mchsi.com                        graduation from Northwood’s Michigan campus.
     State of Michigan, specializ-
     ing in unemployment insur-             not a vacation for Kaytee (Terwilliger) Moran –        ations,” said Moran. “I even held Department of                                                Crain’s sister, Nancy Burns, also attended the Michigan cam-
     ance. He resides in Grand              it’s just another day on the job.                      Defense top secret security clearance.”
                                                                                                                                                        1981                                   pus, achieving an AA in Business Management in 1988, a BBA
     Rapids, MI. dunn3733@sbc-                 “I spend my days promoting fishing and con-            Her destiny lay in Florida, however, where she                                           in Management in 1999 and an MBA in 2003.
     global.net                             servation education to both adults and kids,” said     returned in 2000 to work in corporate communi-                                               “And, my son’s fiancée just graduated from Northwood, too,”
                                            Moran, Marketing and Membership Director for           cations before accepting her current position                                               Crain said.
     1974                                   the International Game Fish Association (IGFA). “I     with the IGFA.                                                                                 Crain, a native of New Orleans, attended Northwood’s extended learning program on the naval base
     Dewey “Bryan” Greene,                  enjoy extensive travel to exotic places where we          “I am a member of the IGFA and I do most of                                              there. He received his AA in 1989 and earned a BBA in Business Management in 1996.
     ’74, is employed by                    host tournaments and large scale conferences.”         my volunteer work from within my organization,”                                                “A lot of the professors were naval officers. In fact, my accounting professor was the controller on the
     Yokogawa Corporation of                   Moran graduated from Northwood’s Michigan           said Moran. “I work with kids teaching them how                                             naval base,” Crain said.
     America in Newnan, GA,
                                            campus in 1984 with an AA in Advertising and in        to fish during our spring and summer camps.”                                                   Crain said Northwood was the perfect fit for him.
     working in Technical Support.
     He is also Vice President,             1985, she earned a BBA in Marketing/                      She used to compete heavily in sailboat racing                                              “Because I was in the Navy, I already had some technical skills,” he pointed out. “Northwood combined
     State Director and Director            Management. She credits her                                               all over the U.S. and in the                                             my technical skills with business skills – it was a natural fit.”
     for the Asheboro, NC                   Northwood education, espe-                                                Caribbean, but today she                                                    Northwood’s philosophy of self-determination and responsibility for your own actions blends seam-
     Jaycees. He and his wife               cially professors Bob Ellis and                                           spends her spare time fishing     Dan Reichard, ’81, BBA in              lessly into Crain’s work as a project manager today.
     Karen own a public relations,                                                                                                                      Accounting, is the Director of
                                            Larry Reed, for providing her                                             and dabbling in photography                                                 “In my position, I have to get things done on time and on budget,” he said. “I am managing hundreds
     marketing and advertising                                                                                                                          Finance and Administration at
                                            with the foundation to suc-                                               and writing.                      AGI Schutz in Forest City, NC.
                                                                                                                                                                                               of people and coordinating several software interfaces. It’s a high level of responsibility.”
     company/broadcasting stu-              ceed in a senior level man-                                                “I bought a sport fishing boat                                             He’s a Managing Principal Consultant for MRO Software, which allows him the chance to travel quite
     dio in Atlanta, GA. Dewey has                                                                                                                      He was chosen to participate
                                            agement position.                                                         several years ago and I enjoy     as a course leader for the             a bit. He recently finished a two-year project for the Gillette Corporation, which spanned six countries.
     one child; Jennifer, 27, and
                                               An outdoor enthusiast her                                              weekend excursions out on the     IMA conference in Las Vegas.           Now he’s involved in a three-year project with DTE Energy in Detroit.
     two grandchildren; Taylor and
     Alex. He resides in Peachtree          whole life, Moran got her                                                 water,” Moran said. “I compete                                              “The traveling is exciting, but it can drive you crazy at the same time,” Crain said. He usually makes it
     City, GA.                              career start managing a mari-                                             in local tournaments and take     1984                                   home on the weekends to spend time with his wife Lisa and sons Matthew, 13, and Daniel, 10. His son
     kdgdbg@earthlink.net                   na in Key West, Fla., before                                              the boat all over the southern    Karen “Kaytee”                         Jonathan, 22, lives in Midland, Mich., and son Benjamin, 20, is in the Navy in Florida. Crain and his fami-
                                            moving to Maryland as Public                                              half of Florida, including the    (Terwilliger) Moran, ’84, AA           ly now live in Covington, La. , about half an hour from New Orleans.
     Eric Pearson, ’74, AA, is the          Relations Director for Bruce                                              Keys and the Bahamas.”            in Advertising, ’85, BBA in               “We actually moved to Covington about eight days before Hurricane Katrina hit,” Crain said. “We were
     owner of Pinecroft Dairy and           Farr & Associates, designers of world class racing        Moran is grateful to live near her parents and    Marketing/Management, is               pretty lucky,” Crain said. “We had a couple trees down, but our house wasn’t damaged.”
     Restaurant in Boylston, MA.            yachts.                                                her brother. They get together often to fish, go     the Director of Marketing and             Crain remains connected with Northwood by attending alumni events in Michigan, where he enjoys
     He is married and has five                “I handled all aspects of media relations for Mr.   boating and just hang out together.                  Membership for the                     renewing old friendships and meeting new people.
     children. Eric would like to           Farr during the ‘Whitbread around the World                  “I am right where I want to be,” Moran said.   International Game Fish
     hear from his Delta Kappa Phi                                                                                                                      Association in Dania Beach,
                                            Race’ and ‘The America’s Cup Challenge,’” Moran        “I love my job here at the IGFA representing one
     brothers from the ’70s era.                                                                                                                        FL. She resides in Fort
     Pinecroft@verizon.net
                                            said.                                                  of the oldest and most influential sporting organ-   Lauderdale, FL.
                                               She later resurrected the Santa Maria Cup           izations in the world. I love Florida and where I    kayteemo@bellsouth.net or
                                            Regatta, developing it into the number one sail-       live. I am quite content with my life, my achieve-
                                                                                                                                                                                            1988                                   Jacob, 15, Alan, 13 and                1991
     1976                                                                                                                                               kmoran@igfa.org
                                                                                                                                                                                            Peter Grine, ’88, BBA, is a            Mason, 6.                              Dr. Jason A. Butzin, ’91,
     Dwight Inskeep, ’76, AA, is            ing event for women in the world by garnering          ments and my lifestyle.”                                                                                                        soso711@yahoo.com
                                                                                                                                                                                            Sales Representative at Silla                                                 BBA, is a Chiropractor, owning
     a quality control inspector for        international exposure and assembling top-                Should any fellow Northwood alums journey         1987                                Cooling, in Buffalo, NY, where                                                two practices; located in
     Arvin-Sango in Madison, IN             ranked sailors worldwide to participate.               to southeast Florida, Moran says, “stop on by.”      Laurie (LaCoursiere)                he also resides. He is married         NORTHWOOD 1990s                        Chesterfield and Sterling
     where he also resides.                    Moran’s career path then led her to become             “Come visit the IGFA Fishing Hall of Fame &       Miller, ’87, BBA, is the            to Deborah, and has one                                                       Heights, MI, where he also
     dinskeep1@netzero.net or               Public Affairs Director for Oceaneering                Museum and look me up,” she said.                    President/Owner of MRI Sales        child; Brianna, 5.                                                            resides. He graduated the
                                                                                                                                                                                                                                   1990
     dinskeep@arvin-sango.com               International, Inc.                                       Moran and her 11-year-old beagle, Maggie Lu,      Consultants in Midland, MI,         dpgrine@verizon.net                                                           Life University of Chiropractic
                                                                                                                                                                                                                                   Richard Buss, ’90, BBA, is the
                                               “I worked directly with the United States Navy      will be waiting. Unless the fishing’s good, of       where she also resides. She                                                                                       in 2000. Jason is married to
     Steve Turner, ’76, BBA, is a                                                                                                                                                                                                  Owner of HB Trading Trucks BV
                                            NAVSEA division as the liaison to the                  course … .                                           has won various sales leader-       Shelly (Chapman)                       in the Netherlands, where he
                                                                                                                                                                                                                                                                          Scarlet, and has two children;
     realtor/developer in                                                                                                                               ship awards. Laurie is married      Osterhout, ’88, BBA, is the                                                   Steele Lochlin, 6 and Slaon
                                                                                                                                                                                                                                   also resides. He has two chil-
     Scottsdale, AZ. He is married                                                                                                                      to Darin, and has three chil-       Owner of CSA, a computer                                                      Murphy, 4. jasonbutzin@hot-
                                                                                                                                                                                                                                   dren; Thomas, 10 and Florien,
     to Kelly, and has two children;                                                                                                                    dren; Celeste, 10, Chase, 6         services and sales business.                                                  mail.com
                                                                                                                                                                                                                                   7. ri.buss@planet.nl or hbtrad-
     Carley and Payton.                                                                                                                                 and Carter, 5. laurie@mrimid-       She has three children;                ing@solcon.nl
     Steve@TurnerLuxuryProperties.                                                                                                                      land.com
     com

52    NORTHWOOD UNIVERSITY             •   FA L L 0 6                                                                                                                                                                                                               FA L L 0 6   •   NORTHWOOD IDEA           53
                                                                                                                                                                                                                                                              A L U M N I

     Amy Pflueger, ’91, BBA, is            David Lee, ’94, BBA, is a         Holly (Krasiejko) Peterson,
     the Director of Procurement
     for Genentech Inc. She
     resides in Oakland, CA.
                                           GSM for Alexander Ford
                                           Lincoln-Mercury in
                                           Murfreesboro, TN. He has won
                                                                             ’95, BBA, is an Accountant for
                                                                             Krupa & Co., Inc. in Petoskey,
                                                                             MI. She is married to Dave
                                                                                                                                                    1998                          Growing up around cars
                                           two Ford Motor Company            and has two children; Kylie, 8
                                                                                                                                                     Paul Savoie, ’98, BBA
     Elisa (Gluck) Pinkus, ’91,            President’s Awards and two        and Lillian, 1. She resides in                                             Some might say Paul Savoie is living the life every little boy
     BBA, resides in Scottsdale, AZ.       North American Customer           Harbor Springs, MI. peter-                                              dreams of. He plays with cars all the time and he gets to drive them
     She is married to Jonathan,           Excellence Awards. David          sonhm@hotmail.com
                                                                                                                                                     really, really fast – legally.
     and has one child; Hailey,            married Jeanette in August
                                           2005, and resides in
                                                                                                                                                        “I’ve grown up around cars and the car business my whole life,”
     born December 12, 2005.                                                 Adam Slosar, ’95, BBA, is an
                                           Christiana, TN.                                                                                           said Savoie, General Manager/VP Auto Clearing Chrysler, Dodge and
     Elisapinkus@cox.net                                                     Account Executive for Darby       Shannon Gilchrist, ’96, BBA,
                                           dlee0001@msn.com or               Advertising/WMJZ in Gaylord,                                            Jeep Superstore in Saskatoon, Saskatchewan. Savoie is part-owner of
                                                                                                               Management, is a Loan                 the dealership with his father.
     1992                                  dlee@alexanderford.com            MI, where he also resides. He     Officer for Countrywide Home
                                                                             is married to Tonja, and has                                               “I’ve always had an interest in all types of cars,” Savoie said. “I
     Dan D’Alessandro, ’92,                                                                                    Loans. She is married to Eddie.
     BBA, is an Internet Sales
                                           Trafton Jean, ’94, BBA, ’04       two children; Lydia, 5 and        They have two children;               started racing karts when I was 16 and I loved it, so I wanted to go
     Manager for Rinke Pontiac             MBA, is the Controller for        Aiden, 2. adam@wmj-               Jordan, 9; Aaron, 4. They             on to the next step, and then the next step …”
     GMC in Warren, MI. He is              Adams Outdoor Advertising         zoldies1015.com                   reside in Midlothian, TX.                Those next steps led him to the Skip Barber Racing School where
     married to Annette, and has           in Ann Arbor, MI. He has                                                                                  he developed his skills with open wheel racing, using vehicles like
                                           received the Competent            Volker Viohl, ’95, BBA, is a
     two children; Malena, 10 and                                                                              Eric Wilson, ’96, BBA, is an          those in the Indianapolis 500.
     Anthony, 8. Dan resides in            Toastmaster Award. Jean is        Purchasing Manager for            Internet Director for                    While continuing to race as a hobby, Savoie attended post sec-
     Oxford, MI. ddalessandro@             married to Yolanda, and has       HANSA-FLEX Hydraulik GmbH         LaFontaine Auto Group in              ondary school in Canada before finishing his BBA in Business                   “I had to make some decisions about our future, and whether to
     unitedauto.com                        four children; Rachel, 14,        in Bremen, Germany. He will       Highland, MI. He is married to        Administration and Marketing at Northwood’s Florida campus.                  keep moving up in professional racing,” Savoie said. “In the end, I
                                           Jessica, 10, Lucas, 5 and         be the first Purchasing           Nicole and has one child;                “I could have gone to any Northwood campus, but I chose                   wanted to have a family and own a business.”
                                           Isabella, 4. Trafton resides in   Manager for the company
     1993                                  Owosso, MI. tandyjean@char-
                                                                                                               Keefer. Eric resides in Clinton
                                                                                                                                                     Florida,” Savoie said. “Because the weather’s great, eh? Plus, there           So he settled into life at the Auto Clearing dealership with wife
                                                                             sent to the People’s Republic     Township, MI.
     David Baker, ’93, BBA, is             ter.net or tjean@adamsout-        of China. Volker currently                                              were racing tracks closer to that campus.”                                   Carla, her kids Alexandra, 14, and Joshua, 9, and their son Oliver, 4.
     employed by the                                                                                           ewilson@lafontaineauto.com
                                           door.com                          resides in Worpswede,                                                      After graduating from Northwood in 1998, Savoie spent part of             Alhough he’s now a family man, Savoie’s racing blood is still pump-
     Department of Labor/ETA in                                              Germany.                                                                                                                                             ing strong.
                                                                                                               1997                                  the year working with his father’s dealership. But during the racing
     Dallas, TX, doing workforce           1995                              Voljerviohl@yahoo.de                                                    season, he was on the road trying his hand at professional racing.             “I started doing short track stock car racing,” Savoie said. “In fact,
     development. He will receive                                                                              DeAndre Elliott, ’97, BBA, is
     an MA from Dallas Baptist
                                           Richard Bushart, ’95, BBA, is                                                                                “I did a couple seasons at the Formula 2000 level in Toronto and          our dealership has the naming rights for a $3 million facility open-
                                                                             1996                              a Program Manager for
     University in August 2006, and        married to Mary Jo, and has                                                                               Montreal,” Savoie said.                                                      ing right here in Saskatoon. It’s going to be called the ‘Auto Clearing
                                                                                                               Hewlett-Packard in Ypsilanti,
     has two children; Craig, 10,          two children; Brendan, 6 and      Alfred Crain, ’89, AA, ’96                                                 Driving cars at speeds up to 170 mph, Savoie finished in the top          Motor Speedway’.”
                                                                                                               MI, where he also resides. He
     and Brandon, 9. David                 Stephan, 3. Richard resides in    BBA, is Managing Principal                                                                                                                             The dealership also runs a CASCAR team, which is the Canadian
                                                                                                               is married to LaToya, and has         three in half of the 16 races he did.
     resides in Cedar Hill, TX.            Livonia, MI.                      Consultant for MRO Software       one child; DeAndre K. II, 3.             “The prize money is alright if you’re in the top three,” Savoie said.     Association for Stock Car Auto Racing. It’s similar to NASCAR, but
     davidbaker32370@                      richardbushart@yahoo.com          in Bedford, MA. He is married     DeAndre achieved MSCIS                “It’s enough to live on, but no one is getting rich at that level.”          has smaller budget.
     yahoo.com                                                               to Lisa, and has four children;   from the University of Phoenix.
                                           Tracy (Kile) Haver, ’95, is a                                                                                And while being a race car driver is full of thrills, it is filled with     “Everybody on the team is from the dealership,” Savoie said. “I
                                                                             Jonathan Patrick, 22,             He has also started a small IT
                                           Senior Technical Team Leader      Benjamin David, 20, Matthew                                             danger, too.                                                                 drive the car and about 10 employees form the team.”
     1994                                                                                                      consulting company for non-
                                                                                                                                                        “Everybody that races long enough gets into some kind of racing             His kids love coming to the racetrack, Savoie said.
                                           for AT&T Services, Inc. in        Stephen, 14, and Daniel           profit organizations and small
     James Bilbrey, ’94, BBA, is           Richardson, TX. She is married    Robert, 11. Alfred resides in                                           incident,” Savoie said. “I was in a couple crashes, but luckily I was          “They love everything about that atmosphere,” he said. “And my
     an IT Specialist at James A.                                                                              businesses.
                                           to Randy, and has two chil-       Covington, LA. al_crain@hot-      deandre.elliott@hp.com                never seriously injured.”                                                    wife and my sisters and lots of friends come out a lot, too.”
     Haley VAMC in Tampa, FL. He           dren; Rebecca, 4 and Daniel,      mail.com
     retired from the U.S. Navy in
                                                                                                                                                        When Savoie got married in 2001, however, those dangers sud-
                                           2. Tracy resides in Wylie, TX.                                                                            denly seemed more risky.
     1991, with over 23 years of                                                                               Joe Gray, ’97, BBA, is a
                                           tk7749@att.com                    Joshua Katz, ’96, BBA, is the
     service. He started working                                                                               Program Center Manager at
                                                                             Director of Operations for        the Naval Air Station/Joint
     for the Veterans
                                           Heather (Hockstra) Mott,          Portasia International. He        Reserve Base in Ft. Worth, TX.     Daniel Monette, ’97, BBA, is           Ignacio Romero, ’97, BBA, is             Mohd (Azan) Wahab, ’97,                1998
     Administration, Dec. 29, 1991.
                                           ’95, BBA, is a Loan Officer for   resides in Tucson, AZ.            He resides in Duncanville, TX.     a Sales Analyst for General            an Automotive Credit                     BBA, is a Sales Manager for
     James resides in Odessa, FL.
                                           R-B Financial/Mortgages in        jkatz@portasia.com                grayj@northwood.edu                Motors in Detroit, MI. He is           Manager at Banorte Bank in               Dulang Engineering SDN BHD
     Jimmieb123@gmail.com or
                                           Bloomfield Hills, MI, where she                                                                        married to Nicole and has              Monterrey, NL, Mexico. He is             in Kemaman, Terengganu,
     James.Bilbrey@VA.GOV
                                           also resides. She just opened                                                                          four children; Monique, 9              married to Silvia and has two            Malaysia. Mohd is married to
                                                                                                               Linda LeBrun, ’97, BBA, was
                                           her own real estate agency,                                                                            Tristan, 5 Michael Anne, 3 and         children; Regina, 4, and Inaki,          Norazidah, and has two chil-
     Robert Juif, ’94, BBA, is the         Maple Realty, LLC. Heather is
                                                                                                               working as a Marketing and
                                                                                                               Promotions Director for sever-     Marissa born in March 2006.            3. Ignacio resides in Garza              dren; Mikael, 4 and Mikdam,
     Owner of two businesses,              married to David, and has
                                                                                                               al years before going back to      Daniel graduated from Walsh            Garcia, NL, Mexico.                      born May 15, 2005. Mohd
     both in Eagle, CO, where he           three children; twins Eamon
                                                                                                               school. She recently gradua-       College in MI. last winter with        ignacio.romeroc@gmail.com                resides in Kuantan, Pahang,
     also resides. He is a private         and Liam, 3 and Mairin, 1.
                                                                                                               ted from St. Mary’s University     an MBA. He resides in                  or ignacio.romero@                       Malaysia.
     contractor, building resident         One of the founders of
                                                                                                               in San Antonio, TX, where she      Davison, MI.                           banorte.com                              azanshukri@yahoo.com
     homes in his first business,          Northwood, Dr. R. Gary
                                                                                                               also resides. Linda is currently   Daniel.F.Monette@gm.com or
     Forball, LCC. He also owns            Stauffer was her great uncle.
                                                                                                               looking for a job. lindamle-       cooldiscodan44@aol.com
     Bob’s Networking, Inc. Robert         mott65@comcast.net                                                                                                                                                                                                            Craig Drake, ’98, BBA, and
     is married to Jennifer and has                                                                            brun@yahoo.com
                                                                                                                                                                                                                                                                         his wife Stacy had their first
     two children; Emma, 4 and                                                                                                                                                                                                                                           child, Elise Ann on April 1,
     Quinn, born March 30, 2006.                                                                                                                                                                                                                                         2006.
     bob.juif@gmail.com

54   NORTHWOOD UNIVERSITY              •   FA L L 0 6                                                                                                                                                                                                              FA L L 0 6   •   NORTHWOOD IDEA           55
                                                                                                                                                                                                                                                        A L U M N I

     Thomas Powrie Jr, ’98, BBA,            1999                                                               Amanda Sterling, ’01, BBA,                                                                                      James (Jamie) Southern              Blake Theiss, ’04, BBA, is a
     is the Vice President of Powrie
     & Associates, Inc. in Rochester,
     MI, where he also resides. He
                                            Mark Osinga, ’99, BBA, is a
                                            Facility Coordinator for
                                            Converse College in
                                                                                                               started her career at Arthur
                                                                                                               Anderson in Houston, TX. A
                                                                                                               year later she became a
                                                                                                                                                  2005                Youngest Ford                                            II, ’03, BBA, is a
                                                                                                                                                                                                                               Teacher/Coach for South Hills
                                                                                                                                                                                                                                                                   Buyer for Carmax Auto
                                                                                                                                                                                                                                                                   Superstores in Houston, TX,
                                                                                                                                                                                                                                                                   where he also resides. In
                                                                                                                                                                                                                               High School in Fort Worth, TX,
     is married to Brandee and has
     two children; Sophie Grace, 2
                                            Spartanburg, SC, where he
                                            also resides. He is married to
                                                                                                               Senior Consultant for Deloitte
                                                                                                               Touche Tohmatsu in Los                                 dealer in U.S.                                           where he also resides.
                                                                                                                                                                                                                               JamiesGoal@aol.com
                                                                                                                                                                                                                                                                   2000, he received an Excel
                                                                                                                                                                                                                                                                   Award from NU, and in 2002,
     and Thomas James III, born             Pamela, and has three chil-                                        Angeles, CA, where she also                                                                                                                         he was NU’s Automotive
     December 2, 2005.                      dren; Nicole, Kyle and                                             resides. sterling_aj10@hot-        Elizabeth Vicary, ’05, BBA
                                                                                                                                                                                                                               2004                                Aftermarket student of the
                                            Mallory.                                                           mail.com or                           While growing up in East Tennessee, Elizabeth Vicary often                                                    year. Blake is married to
     Paul Savoie, ’98, BBA, is the          mosinga@yahoo.com or                                               amsterling@deloitte.com                                                                                         Tiffany Atkinson, ’04, BBA, is
                                                                                                                                                  helped out at her dad’s GM and Chrysler dealership. Today, thanks                                                Cathy.
     Vice President of his family                                                                                                                                                                                              currently seeking alternative
                                            mark.osinga@converse.edu          Ejola Maria (Christlieb)                                            to a passion for the family business and an Automotive                                                           Blakeforrest81@yahoo.com
     business, Auto Clearing                                                                                   2002                                                                                                            certification to be a teacher.
                                                                              Cook, ’01, BBA, is an associ-                                       Marketing/Management degree from Northwood, Vicary is the                    She resides in Cedar Hill, TX.
     Chrysler, Dodge and Jeep               Chad Stevenson, ’99, is a                                          Michael Casey, ’02, BBA, is                                                                                                                         2005
                                                                              ate lawyer with Ticktin and                                         youngest Ford dealer in the United States.                                   tatkinson@dallascounty.org
     Superstore in Saskatoon,               Business Manager at Quality                                        a Medical Sales                                                                                                                                     Sean Behan, ’05, BBA,
                                                                              Rodriguex, PA in Boca Raton,
     Canada. In addition to grad-           Pontiac GMC Cadillac in                                            Representative at Tritrax
                                                                                                                                                     “I started selling cars at my dad’s dealership as soon as I turned                                            Economics/Business, is an
                                                                              FL. She married Paul Edward
     uating from Northwood, Paul            Alton, IL. He has one child,                                       Health Care in Arlington, TX.      16,” said 22-year-old Vicary.                                                Renee (Bauer) Heigel, ’04,          Account Administrator with
                                                                              Cook on Jan. 21, 2006 at
     also attended the Skip Barber          born March 15, 2006. Chad                                          Michael played soccer from            Vicary purchased Sexton Ford of Montgomery County, Tenn. at               BBA, is a Campus Relations
                                                                              Bethesda-By-The-Sea in Palm                                                                                                                                                          Lockton Company (commer-
     Racing School, and now                 resides in Godfrey, IL.                                            1998 through 2002. Michael         age 21, right after graduating from Northwood’s Michigan cam-                Manager for Vector
                                                                              Beach, FL. They reside in                                                                                                                                                            cial insurance broker). He
     races stock cars.                      chads@htctech.net                                                  currently resides in Euless, TX.   pus in 2005. She acquired an existing dealership from a family               Marketing/Cutco in Livonia,
                                                                              Margate, FL.                                                                                                                                                                         resides in Englewood, CO.
                                                                                                               mike3casey@yahoo.com                                                                                            MI. She is married to
                                                                              zakanya@aol.com                                                     friend who was retiring.                                                                                         seanbehan@msn.com
     Rhondi Skelton, ’98, BBA, is                                                                                                                                                                                              Christopher and currently
                                            NORTHWOOD 2000s                                                                                          “I had a lot of help,”                                                    resides in Novi, MI. lapis-
     a Manager for BVI Film                                                   John Foss, ’01, BBA, began                                                                                                                                                           William Bryan, ’05, BBA, is a
                                                                                                               Amanda Gasaway, ’02,               Vicary said. “And I had to                                                   lazuli@earthlink.net or
     Commission and does events                                                                                                                                                                                                                                    Supplier Quality Engineer for
                                            2000                              at family-owned Foss             BBA, works for Broadlane in        convince Ford that I could                                                   rheigel@cutco.com
     marketing with the BVI Tourist                                                                                                                                                                                                                                Dana Corporation in
                                                                              Automotive Group and is          procurement services in            do this.”
     Board in Tortola, BVI. He                                                                                                                                                                                                                                     Elizabethtown, KY, where he
                                                                              now an Account Manager           Dallas, TX, where she also
     recently finished his MBA in                                                                                                                    In order to get started,                                                  Anthony Jernigan, ’04,              also resides. He is also pursu-
                                                                              for Trailcon Leasing, Inc. in    resides.
     Human Resources and                                                                                                                          Vicary developed a busi-                                                     BBA, is a Sales Manager. He is      ing his master’s degree in
                                                                              Mississauga, Ontario,            amandagasaway@sbcglob-
     Finance from Wright State                                                                                                                    ness plan, budgeting fore-                                                   married to Donna, and has           Christian Education at The
                                                                              Canada. He resides in            al.net,
     University. Rhondi resides in                                                                                                                cast and marketing plan.                                                     two children; Anthony Jr., 18       Southern Baptist Theological
                                                                              Toronto, Ontario, Canada,        amanda.gasaway@broad-
     St. Croix, VI. rskelton@bvi-                                                                                                                    “Northwood is the only                                                    and Andy, 16. Anthony               Seminary in Louisville, KY.
                                                                              jfoss@trailcon.com               lane.com or amandagas-
     tourism.com or rhondi@hot-                                                                                                                                                                                                resides in West Bloomfield, MI.     William is married to Debbie,
                                                                                                               away@hotmail.com                   school that offers a four-
     mail.com                                                                                                                                                                                                                  ajerniga@comcast.net                and has one child; Michael,
                                                                              James Hansen, ’01, AA, is a                                         year automotive industry
                                                                              senior sales manager for         Amy Gracey, ’02, AA, is a          degree that also provides                                                                                        22. wbryan3@comcast.net or
     Kelly Smith, ’98, BBA, is an                                                                                                                                                                                              Gladys Simon, ’04, BBA, is          danny.bryan@dana.com
                                                                              Intercontinental Hotels in       Store Manager for Lane             an       economics       and
     Investment Manager Analyst                                                                                                                                                                                                currently working at a
                                                                              Singer Island, FL. He received   Bryant in McHenry, IL. She         accounting background. There’s not another program like
     for UMB Investment Advisors            Elease (Howard) White,                                                                                                                                                             Commercial Real Estate              Corey Devereaux, ’05,
                                                                              a second degree, a BA in         resides in Johnsburg, IL.          Northwood’s in the country,” Vicary said.
     in Kansas City, MO. She is                                                                                                                                                                                                Investment Company. She             BBA, works in group sales at
                                            ’00, BBA, is Coordinator,         Hotel and Resort                 aegracey@hotmail.com
     married to Steve and resides           Student Affairs & Registrar of
                                                                                                                                                     “I made some good friends at Northwood,” Vicary said. “In fact,           resides in West Palm Beach,         the Indianapolis Motor
                                                                              Management from the
     in Merriam, KS.                                                                                                                              a small group of us all own dealerships now, so we all support each          FL. tainawpb@bellsouth.net          Speedway (IMS). He is also a
                                            St. Francis Medical Center        University of Florida in 2004.   2003
     ksmithagd@hotmail.com                  School of Nursing in Trenton,                                                                         other and talk through things together.”                                                                         graduate of Game Face
                                                                              James resides in West Palm       William Copling, ’03, BBA,
                                            NJ. She was the Trentonian        Beach, FL. jwhansen@ufl.edu                                            There are a couple perks to owning an auto dealership, accord-            Richard Stone, ’04, BBA, is a       Executive Academy, which
     Justin Tanner, ’98, BBA, is a                                                                             graduated from Amberton                                                                                         Quality Control Analyst in the
                                            newspaper recipient of the                                                                            ing to Vicary. First, dealers own tons of cars and get to drive them                                             helps people acquire careers
     Senior Account Manager for                                                                                University in May 2006 with an                                                                                  Enterprise Resource Planning
                                            “20 Under Forty”, is a partner                                                                        whenever they want.                                                                                              in sports.
     Dell, Inc. in Round Rock, TX,                                                                             MBA in Strategic Leadership.                                                                                    department at the University
                                            of JW Grandeur, Inc. (an                                                                                 “I usually take home whatever’s got gas in it,” Vicary said.
     where he also resides. He is                                                                              He resides in Irving, TX.                                                                                       of Florida in Gainesville, FL,      Rebecca Moberg, ’05,
                                            event coordinating compa-                                                                             “Anything from a Mustang GT to a ‘93 Ranger.”
     married to Sally, and has two                                                                             william.copling@sbcglobal.net                                                                                   where he also resides. He is        BBA, is a Merchandising
                                            ny), Assistant Pastor of
     children; Jordan, 1 and Ryne,                                                                                                                   Secondly, and most importantly, business owners get to be                                                     Assistant for Belk Store
                                            Greater is He Ministries, and                                                                                                                                                      also the President of the
     born July 2006.                        Founder of YYAM, Inc., a non-                                      Ryan Huether, ’03, BBA, is a       community leaders.                                                           Association of Information          Services in Charlotte, NC,
     kudiddle@hotmail.com                   profit Christian-based organi-                                     Marketing Manager for                 “Being a business leader is so much more fulfilling than just             Technology Professionals at         where she also resides.
                                            zation. Elease recently                                            Independent Can Company            working and going home,” Vicary said. “For example, we’re doing a            the university. Richard recent-     dzrebecca@yahoo.com
     Jason Victor, ’98, AA in               began her graduate studies.                                        in Ontario, Canada. He             Mustang show this summer and all the net profits go to a site                ly received his master’s
     Accounting and is working              enionbong@yahoo.com,                                               resides in Fontana, Canada.        conservation program.”                                                       degree in Decision and              Tarra Nischik, ’05, BBA, is an
     toward his BBA. Jason is                                                                                  ryan@independentcan.com                                                                                         Information Sciences from the       Independent Agent for
                                            ewhite@che-east.org or                                                                                   Vicary is an active member of the Lion’s Club and her county
     engaged, and getting mar-              yopas@greaterisheministries.org   Deanna K. Loftis, RN, ’01,                                                                                                                       University of Florida.              AFLAC in Wixom, MI. She cur-
                                                                                                                                                  Chamber of Commerce, and she attends leadership seminars.                                                        rently resides in Plymouth, MI.
     ried October 7, 2006.                                                    BBA, just released a new         Umar Muazu, ’03, BBA, is                                                                                        roninst1@ufl.edu,
                                                                              book, Painless Cancer Cures
                                                                                                                                                     Though her dealership is small compared to most, with 11                                                      terranischik@netscape.net
     JVictor280@hotmail.com                 2001                                                               currently working on his                                                                                        roninst1@gmail.com or
                                                                              & Preventions Your Doctor        Master’s degree in Dundee,
                                                                                                                                                  employees and 30-40 sales per month, Vicary hopes to eventual-
                                                                                                                                                                                                                               roninst1@yahoo.com
                                            Jeremy Batcke, ’01, BBA, is       May Not Be Aware Of, which                                          ly join forces with her dad and build a family chain of dealerships.
                                                                                                               Scotland. He resides in
                                            a tax accountant for Dalberg      won first place in the 2006                                            “This is a great learning experience,” Vicary said. “And I love the
                                                                                                               Abuja, Nigeria.
                                            & Associates in Grand Rapids,     International Jada Book of                                          automotive business because everybody needs a car!”
                                                                                                               mextar@yahoo.co.uk
                                            MI. He is married to Nicole,      the Year Award.                                                        After work, Vicary enjoys her rural community life. “Life is more
                                            and resides in Wyoming, MI.       renek59@aol.com
                                            jeremybatcke@yahoo.com                                                                                laid back here,”Vicary said. “And I love it, I really do. It’s just a mat-
                                                                                                                                                  ter of making the best of what you’ve got.”

56   NORTHWOOD UNIVERSITY               •   FA L L 0 6                                                                                                                                                                                                       FA L L 0 6   •   NORTHWOOD IDEA         57
     Rafael Padilla-Rodriquez,
     ’05, BBA, is an Agency
                                           2006
                                           Jonathan MacMaster, ’06,
                                                                             Don’t Miss YOUR Chance!
     Recruiter for Palm Beach
     County Sheriff’s Office in
                                           BBA, is an NADA and OMVIC
                                           certified salesperson and is a       Be a part of the NEXT
     West Palm Beach, FL., where           Business Manager for
     he also resides. He and his
     wife Cindy are both working
     on their graduate degrees.
                                           Bordertown Pontiac Buick in
                                           Amherst, NS, Canada, where
                                           he also resides.
                                                                             FamilyAlbum                              Earn INCOME for life
     Rafael has one child;                 jonathan_macmaster@hot-
     Maximilian, 5.                        mail.com
     golfdayoff@yahoo.com or                                                 Send us your news                                 Leave a lasting impression on
     padilla-rodriguezr@pbso.org           Victoria Moody, ’06, BBA, is
                                           a Tax Exemption Specialist for    Email: alumni@northwood.edu
     Theodore Stevens, ’05,
     BBA, is a Quality Assurance
                                           AT&T in Dallas, TX. She resides
                                           in Rockwall, TX.
                                                                             Fax:    989-837-4111                                            NORTHWOOD
     Manager for Eagle Ottawa,
     LLC in Rochester Hills, MI. He
                                           yellabyrd@hotmail.com             Phone: 800-622-1007
                                                                             Mail:   Attn: Robin Johnson
                                                                                                                                               UNIVERSITY
     is married to Kelly and resides       Vene Yates, ’06, BBA, is the
     in Davisburg, MI. Theodore            Owner of Abodepage.com                    4000 Whiting Drive               The stock market is unpredictable. Bond rates are fluc-
     has been accepted to the              in Grand Ledge, MI, where                                                  tuating. The financial world is uncertain. There is a
                                           he also resides. He is married
                                                                                     Midland, MI 48640-2398
     DeVos Executive MBA pro-                                                                                         solution – Charitable Gift Annuities, the simplest
     gram, and Kelly will graduate         to Nancy, and has two chil-
     from Northwood’s                      dren; Nicole, 22 and Andrea,                                               and most popular of the life-income plans.
     Managerial MBA program                19. vene@abodepage.com
                                           or vene_thomas@yahoo.com          Name:
     later this year.
                                                                                                                      When you make a gift to Northwood – in cash,
     Ranger_ts@yahoo.com
                                                                                                                      stocks or other marketable securities – the uni-
     Ryan Turner, ’05, AA, is                                                Graduation year:
                                                                                                                      versity will pay you a guaranteed income for life
     Associate Director for                ATTENTION WEST
     Advocate Commercial Real                                                                                         at rates significantly higher than what savings,
                                           BADEN ALUMNI                      Campus attended:
     Estate Advisors in Chicago, IL,                                                                                  CDs and many other investments can offer.
     where he also resides.
     ryanpturner@gmail.com                 For information on alumni
                                           of NU’s former West Baden,        Degree:                         Major:
     Elizabeth Ann Vicary, ’05,            Indiana campus contact:                                                    Charitable Gift Annuities provide:
     BBA, Automotive Marketing/
     Management, is the                    Linda Simpson at
                                                                             Current employment/job title:
     President of Sexton Ford of           812.547.6848 (home) or                                                       •   The satisfaction of knowing you made a difference in the lives of Northwood University students
     Morgan County Wartburg,               812.499.8851 (cell)                                                          •   Secure, fixed payouts
     TN. She is the youngest Ford                                            Family (spouse & children):
     dealer in the U.S. at 22 years                                                                                     •   Partially tax-free income
     old. Elizabeth is also a mem-                                                                                      •   Tax deduction at time of gift
     ber of Morgan County
                                                                             Current residence:                         •   Easily established without legal fees for set up
     Chamber of Commerce,
     Morgan County Central Lions                                                                                        •   Higher payout, compared to savings accounts
     Club, and Leadership
                                                                             Address:
     Morgan County Class of
     2006.                                                                                                            A member of Northwood’s development team would be happy to sit down with you and explore options for Charitable Gift Annuities, as
                                                                                                                      well as other life-income plans. For more information or to schedule a meeting, please contact: Sherrie Graham, Vice President of
                                                                             Email address:
                                                                                                                      Advancement.

                                                                             Thoughts to share with fellow alumni:
                                                                                                                                             Learn more about how you can give back to NORTHWOOD UNIVERSITY
                                                                                                                                             Contact Sherrie Graham, 989-837-4356
                                                                                                                                             grahams@northwood.edu
                                                                                                                                             4000 Whiting Drive
                                                                                                                                             Midland, MI 48640

                                                                                                                                             www.northwood.edu


58   NORTHWOOD UNIVERSITY              •   FA L L 0 6
    NORTHWOOD: Formula for Success!
T H E                   N O R T H W O O D                I D E A
Florida Campus
2600 North Military Trail
West Palm Beach, FL 33409   NORTHWOOD UNIVERSITY          Nonprofit Organization
561-478-5500                A Business Plan for Lifeit       U.S. POSTAGE
                                                                  PAID
                            4000 Whiting Drive              PERMIT NO. 269
Michigan Campus             Midland, MI 48640                 Saginaw, MI
4000 Whiting Drive
Midland, MI 48640
989-837-4200

Texas Campus
1114 West FM 1382
Cedar Hill, TX 75104
972-291-1541


www.northwood.edu

				
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