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PROSPECTUS 2011 33
SCHOOL OF BUSINESS & ACCOUNTANCY
School of BUSINESS & ACCOUNTANCY
The School of Business & Accountancy (BA) is the management. In 2010, BA began offering two new • Diploma in International Supply
NEW
premier provider of Business and Accountancy diploma courses - Diploma in International Supply Chain Management (ISCM)
EW
education at the polytechnic level in Singapore. Its Chain Management (ISCM) and Diploma in Logistics • Diploma in Logistics Management (LMGT) N
rigorous curriculum, excellent student development Management (LMGT). ISCM equips students with • Diploma in Tourism & Resort Management (TRM)
programmes, internships with prestigious organisations, the skills needed to manage the safe and timely
state-of-the-art facilities and dedicated teaching international delivery of goods while LMGT prepares FLAGSHIP PROGRAMMES
staff have nurtured thousands of dynamic business students to meet the challenges posed by today’s Harnessing the Spirit of Entrepreneurship
professionals for more than four decades since 1963. demanding logistics businesses. BA is the first business school at the polytechnic level
in Singapore to launch an Entrepreneurship Option for
Entrepreneurs-Connect@NP (EC@NP), a unit driven COURSES OFFERED Business Studies students. Students will learn about
by BA, offers product and market study, business BA offers the following full-time, three-year diploma the practical problems of starting a business venture
planning and development guidance, and funding courses: under the Experiential Training for Entrepreneurship
through the Polytechnic’s EnterpriZe! Scheme. In • Diploma in Accountancy (ACC) Development (EXTEND) programme. BA students’
addition, SPRING Singapore’s Young Entrepreneurs • Diploma in Banking & Financial Services (BFS) business proposals are assessed and rewarded with
Scheme for Startups, or YES! Startups, provides • Diploma in Business Information Technology (BIT) seed funding of up to $3,000 under the Polytechnic’s
students with avenues through which they can realise • Diploma in Business Studies (BS) with Options in EnterpriZe! Scheme.
their business dreams. Entrepreneurship, Human Capital Management,
International Business, Marketing, Marketing
With the rapid economic development of many Communication, Psychology, Finance and Service
countries comes an unprecedented increase in Management
international trade and emphasis on logistics • Diploma in International Business (IBZ)
34 NGEE ANN POLYTECHNIC
EC@NP develops students’ entrepreneurial skills Achievement Award in the individual category for students. Over 100 BA students went to China and
SCHOOL OF BUSINESS & ACCOUNTANCY
through activities such as networking sessions with his exemplary voluntary efforts in providing tuition Vietnam for their six-month internship. TRM students
notable business personalities. BA also offers a module to the underprivileged. attended a 6-week immersion programme at the
on Enterprise Creation & Development, where students Shangri-La Academy, situated within Zhongshan
can acquire skills in starting a business. Students can • Joshua Png, a current BS student, won the University in Zhuhai, China, while ISCM and
opt to work fulltime on their start-ups in the last six Men’s Juniors, Singapore National Mountain Bike LMGT students had a 6-week overseas immersion
months of their course. Championship in 2009 and 2010. He went on to programme at Wuhan University of Science and
represent Singapore at the inaugural Youth Olympic Technology, China. Similar immersion programmes are
Real Exposure Games 2010. also available for BA students to study some modules
Under the Realistic, Experiential & Applied Learning at Xiamen University and Shanghai University while
(REAL) programme, BS (Marketing) students plan and • A team of five BS (Human Capital Management) being immersed in the culture of the host country.
implement marketing strategies, and take responsibility students comprising Siti Sulastri Bte Mohamed
for their respective ventures’ bottom lines. Their Yusoff, Nur Sukayna Bte Ahmat, Celine Ng, In March 2010, NP also signed a Memorandum of
counterparts in BIT develop e-business applications Zakeeyya d/o Mohamed Yusoff and Yusliah Understanding (MOU) with the Singapore Shippers’
for companies in their second and third year of study. Bte Mohamed Yusoff, emerged champions in the Academy (SA) under which IBZ students get to
Polytechnic Category of the Singapore HR learn about international trade operations, shipping
Under its Thumbs UP! (Training human resources Challenge 2010, organised by the Singapore procedures and trade agreements from SA trainers.
for better skills – a Unique Programme), BS (Human Human Resources Institute. They will also benefit from internship positions with
Capital Management) students learn to manage a member organisations of the Singapore National
simulated organisation providing real life training and • Another team of two BFS students, Philip Cheng Shippers’ Council and have opportunities to be
needs analysis, as well as, plan and conduct training Yuen Xun and Loh Joo Meng, emerged as one of attached to overseas offices and participate in
activities with secondary schools and businesses. the 3 winners of the Singapore Finals for the FedEx/ business mission trips. Selected interns may be given
JA International Trade Challenge, and represented study grants for post-diploma or degree programmes.
STUDENT ACHIEVEMENTS Singapore in the Asia Pacific International Trade In addition, NP and SA will jointly offer an Advanced
• Several graduates have gone on to win prestigious Challenge Finals. Diploma in International Business for diploma and
scholarships from local universities. These include degree holders, as well as other continuous education
Chai Kar Yin (BFS) and Wong Ju Er (BS), who • The rigour of our curriculum, teaching and and training programmes.
were awarded the SMU Scholarship. ACC learning environment, as well as global and
graduates Shauna Tio, Joyce Lee and Tian Yalin industry exposure prepare BA graduates well for NP has also been appointed as a Continuing Education
won the Nanyang Scholarship at NTU. Scholars at their university education, and many of them go on & Training Centre (CET) by the Singapore Workforce
NUS include Fung Yi Biao (BS) who was awarded to excel in their further studies. These include Development Agency (WDA) for the retail industry. The
the NUS Undergraduate (Merit) Scholarship. Phon Hung Kuan (ACC) and Wu Zhixiong (ACC) who Retail Workforce Skills Qualifications (WSQ) courses
were awarded First Class Honours for the Bachelor equip participants with skills and knowledge in the
• Chong Huixian, an ACC graduate, won the Lee of Accountancy course at NTU, as well as Tang retail industry.
Kuan Yew Scholarship To Encourage Upgrading Yew Fei (BS) who was awarded First Class Honours
Award (LKY-STEP) to pursue her degree at NTU. at NTU for the Bachelor of Business course at NTU. BIT also collaborates with various corporate partners
on the Technopreneurship Incubation Programme
• BS graduate Danny Seow was awarded the IDA COLLABORATIONS (TIP), which allows students to develop and implement
National Infocomm Scholarship to pursue his BA has forged close ties with industry partners and creative business-IT solutions under the mentorship of
degree at SMU. government bodies to provide its students with BIT lecturers and corporate partners.
excellent opportunities for internships, exchange
• Haridharan s/o Jaganathan, an ACC student who programmes and study trips. For example, ACC final- All 8 diploma courses emphasise applied and
has suffered from cerebral palsy since birth, year students go on six-month internship with the “Big practice-oriented learning and are closely attuned to
received the Youth Inspiration Award 2009 at the Four” international accounting firms, government- current industry trends and practices. This ensures
SHINE Youth Festival organised by the Ministry related agencies and other commercial organisations. that students are equipped with the most up-to-date
of Community Development Youth and Sports. Hari and relevant skills to excel in their careers and further
also received the Perseverance Award from The School has also built a strong relationship with studies.
the Asian Women’s Welfare Association TEACH several overseas organisations and tertiary institutions
ME Services, as well as, the National Youth for internship and immersion programmes for BA
PROSPECTUS 2011 35
The Diploma in Accountancy (ACC) gives students CAREER PROSPECTS
DIPLOMA IN
DIPLOMA IN ACCOUNTANCY (ACC)
a head–start in their careers in accounting. Students
ACCOUNTANCY learn how to maintain financial records, assess
financial performance and potential for growth, as well
ACC graduates are highly sought-after in the fields
of accounting, audit, taxation, finance, consultancy,
(ACC) as bring value to businesses in terms of strategy and
governance.
insurance and banking. With further education and
career development, they can rise to senior positions
3-YEAR COURSE such as Audit or Tax Partners and Chief Financial
The course comprises foundational modules on Officers.
financial and managerial accounting, taxation,
computing and communication skills. These are ACCREDITATION FOR
complemented by basics in other related disciplines FURTHER STUDIES
like economics, information systems, business law,
company law and corporate secretarial practice. Graduates are eligible for admission to many local and
overseas universities. They enjoy advanced standing in
Students are also equipped with auditing skills to accountancy or business-related degree programmes
review a company’s accounts and procedures to in overseas universities and some module exemptions
ensure transparency in its financial reporting. from local universities.
The final year of the course focuses on specialised Professional institutions like the Association of
and practical training. Students can choose to go on Chartered Certified Accountants (ACCA), the Institute
a six-month internship with international accounting of Chartered Accountants in England and Wales
firms, well established organisations and government- (ICAEW), the Institute of Chartered Secretaries and
related agencies to gain relevant working experience. Administrators (ICSA) and the Chartered Institute
Alternatively, students can pursue modules related to of Management Accountants (CIMA), grant further
finance or business. exemptions in professional examinations for ACC
graduates.
ENTRY REQUIREMENTS
To be eligible for consideration, candidates must
have the following GCE ‘O’ Level examination (or
equivalent) results and fulfil the aggregate computation
requirements:
Subject ‘O’ Level Grade
English Language 1-6
Mathematics (Elementary/Additional) 1-6
Any three other subjects 1-6
The aggregate computation for selection is based on grades obtained for
English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
(Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
Applied Subject (Grade 1-9) and two other subjects.
36 NGEE ANN POLYTECHNIC
Module Name Credit Units
COURSE CURRICULUM COURSE MODULES
DIPLOMA IN ACCOUNTANCY (ACC)
Module Name Credit Units
Level 3.2
Pathway 1 LEVEL 1.1
YEAR 1 Six-month Internship 25 Business Statistics
Level 1.1 (24 hours per week) This module introduces basic concepts of statistics,
Business Statistics 4 Pathway 2* focusing on basic statistical tools and models for
Decision Support with Spreadsheets 4 Finance Option
Introduction to Financial Accounting 4 decision-making in the business world. Students will
Financial Planning 4
Macroeconomics 4 Financial Markets & Services 4 learn how to organise and analyse data and interpret
Business Management 4 Treasury 4 the results.
Sports & Wellness^ 2 International Economics & Finance 4
Idea Jumpstart^ 2 Investments 4 Decision Support with Spreadsheets
Business Option This module equips students with a working knowledge
Level 1.2 (26 hours per week) International Business OR 4 of spreadsheets within a business environment.
Business Communication 1 4 International Business Study Mission Students will learn to create, capture and manipulate
IT in Business 4 Enterprise Creation & Development 4 data in spreadsheet formats to help businesses solve
Fundamentals of Financial Accounting 4 Financial Planning 4
Microeconomics 4 problems and improve operations and processes.
Human Resource Management 4 Students will also learn to use spreadsheets for data
Business Law 4 Principles of Marketing 4
Taxation 1 4 analysis and business intelligence.
Cultural Quotient at Work^ 2 International Business Option
International Business OR 4 Introduction to Financial Accounting
YEAR 2 International Business Study Mission This module introduces the basic concepts and
Level 2.1 (24 hours per week) Cross Cultural Perspectives 4 principles of accounting, the accounting equation,
Business Communication 2 4 International Economics & Finance 4 double-entry concept, analysis and recording of
Cost Accounting 4 Global Supply Chain Management 4 business transactions, and preparation of financial
Finance of International Trade 4 International Purchasing 4
Intermediate Financial Accounting 4 statements for service and trading concerns.
Taxation 2 4
Idea Blueprint^ 2 Notes: Macroeconomics
Interdisciplinary Studies (IS) module^ 2 ^ For more details on Interdisciplinary Studies (IS) This module surveys the workings of a typical economy.
modules, please log on to www.np.edu.sg/is/. Topics include economic growth, unemployment,
Level 2.2 (24 hours per week) * Students pursuing any of the Pathway 2 Options inflation and the Keynesian model of the macro
Auditing 1 4 will have to complete an Internship of about 7
weeks, which carries 5 credit units. economy. Reference will be made to current case
Enterprise Accounting Applications 4 studies of global, regional and local issues.
Financial Management 4
IS Modules
Company Law & Secretarial Practice 4 The School of Interdisciplinary Studies (IS) delivers
Regulatory Framework of Accounting 4 Business Management
a broad-based curriculum, which nurtures a new In this module, students will acquire an understanding
Idea Launchpad^ 2 generation of professionals with multidisciplinary
Interdisciplinary Studies (IS) module^ 2 of basic management principles and practices. They
skills and an innovative and entrepreneurial
spirit to meet the challenges of a knowledge will also learn how managers plan, lead, organise
YEAR 3 economy. IS offers both prescribed modules and and control activities and resources in organisations,
Level 3.1 (24 hours per week) electives to challenge boundaries. Prescribed as well as how change management, innovation and
Advanced Financial Accounting 4 modules develop students’ competencies in creativity can enhance organisational performance.
Auditing 2 4 core areas such as Communication, Innovation
Managerial Accounting 4 and Enterprise, Culture and Communication,
Business Communication 3 4 and Personal Mastery and Development, while
Elective 4 elective modules provide insights into Arts and
Humanities, Business, Design and Science and
World Issues: A Singapore Perspective^ 2
Technology.
Interdisciplinary Studies (IS) module^ 2
PROSPECTUS 2011 37
COURSE MODULES
DIPLOMA IN ACCOUNTANCY (ACC)
LEVEL 1.2 Business Law remittances and foreign exchange management.
Business Communication 1 This module equips students with a basic knowledge of Students will be able to apply the principles of trade
This module introduces both written and oral the law and its application in a business environment. finance to international business transactions.
communication skills to students to build their Topics include the Singapore Legal System, Law of
confidence in delivering clear and logical messages Contract, Agency, Tort, Law of Business Organisations, Intermediate Financial Accounting
to their audience. Students will work through oral Intellectual Property Law and Business Ethics. A follow-on from Fundamentals of Financial
presentations and discussion techniques to function Accounting, this module equips students with skills
effectively in a team. In addition, students will be given Taxation 1 to prepare financial statements for partnerships and
opportunities to practise crafting business messages, This module provides an overview of the Singapore limited liability companies. In addition, accounting for
such as e-mails and short reports, to develop different income tax system and its tax administration. Topics clubs and societies, goods and services tax (GST) and
aspects of their oral and written communication. include taxation of employment income and other payroll are also covered.
income, personal reliefs and parenthood tax rebates,
IT in Business business deductions and goods and services tax Taxation 2
This module provides students with a lateral (GST). Students will learn to prepare income tax This module expands on the basic tax principles
appreciation of information systems that can be computations for resident individuals, non-resident covered in Taxation 1. Topics include the Singapore
leveraged upon by businesses for competitive individuals and sole proprietors, and be equipped with corporate tax system, further/special deductions,
advantage. It aims to help students understand tax planning strategies for individuals. capital allowances, trade losses and donations,
how to use and manage information technologies to taxation of foreign-sourced income, investment
streamline business processes and improve business LEVEL 2.1 holding companies, withholding tax system and tax
decision making. Students will engage in discussions Business Communication 2 incentives. Students will learn to prepare income
on contemporary issues related to the use of IT in This module creates opportunities for students to tax computations for partnerships and companies,
business such as Security Management, Web 2.0 and practise and apply their communication skills, and and apply tax planning strategies in cross-border
ethical use of the corporate IT resources. appreciate the dynamic interplay of elements in transactions.
different communication situations. The module
Fundamentals of Financial Accounting develops students’ ability to communicate their LEVEL 2.2
Building on the module Introduction to Financial ideas confidently. Students practise speaking and Auditing 1
Accounting, this module covers accounting methods, presentation skills through boardroom presentations Students will be introduced to the basic concepts,
concepts and principles as well as internal controls in and impromptu speeches, and are also taught principles and process of financial auditing, and will
the accounting for cash, credit transactions, inventories business etiquette. acquire the basic knowledge and functional skills
and fixed assets. Topics like bills of exchange and required of an audit assistant in a public accounting
incomplete records are also covered. Students are Cost Accounting firm. Audit techniques such as communication
also exposed to a commercial accounting software This module introduces cost terminology, basic skills and documentation procedures necessary for
package to enhance accounting knowledge. concepts and costing procedures to account for conducting an effective audit are also covered.
materials, labour and overheads, costing methods
Microeconomics for jobs, processes, joint and by-products, and also Enterprise Accounting Applications
In this module, students will examine the economic variable and absorption cost techniques. This module exposes students to computerised
choices made by consumers, firms and the government, accounting information system. Students are trained
and how these decisions affect the market for a Finance of International Trade in the setting up, operation and maintenance of a set
particular good or service. The module incorporates This module covers the basic framework of import/ of accounts using commercial accounting software
a study of the theory of demand and supply, and export finance in a business organisation. Students packages. They are also introduced to topics like E-
discusses production costs, price determination and will acquire a working knowledge of import/export Commerce, Financial Modelling, Enterprise Resource
supply decisions for individual firms in different market procedures, commonly used shipping terms, Planning (ERP) systems and eXtensible Business
structures. documents of trade, trade financing mechanisms, Reporting Language (XBRL).
methods of payment, methods of international
38 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN ACCOUNTANCY (ACC)
Financial Management corporate governance, and the legal and ethical duties their players and instruments, and the status of
This module provides students with an introduction of an auditor. Audit approaches and techniques in a Singapore as a financial centre. The module will also
into the financial environment and the role of finance computer information systems environment are also trace the relationships between the various markets
in business. It considers the financial objectives of introduced. and their participants with emphasis on current events,
firms, cash planning and cash budgeting, working trends and developments in the markets.
capital management, the management of current Managerial Accounting
assets, capital budgeting decisions using discounting In this module, students are introduced to management Treasury
techniques, and the sources of short-term and long- accounting techniques for planning, control and This module provides a preview of the background,
term funds. decision-making. Standard costing and budgetary development and mechanics of the treasury business
control techniques are considered together with a covering money, foreign exchange, futures and options
Company Law & Secretarial Practice study of relevant costs, cost-volume-pricing analysis markets, and the instruments traded. The arithmetics
This module covers topics such as incorporation and pricing decisions. and workings of these markets will be examined and
procedure and effects, maintenance of statutory explored with the aim of giving students an insight into
records, conduct of meetings, duties and liabilities Business Communication 3 the dynamics of these markets and their impact on and
of directors, rights of members, corporate rescue This is a practical module that aims to help students contributions to the financial industry.
schemes and liquidation. Students will receive to be persuasive in the business world. Students will
hands-on practice in the filing of statutory returns learn to interact effectively in business meetings and in International Economics & Finance
through Bizfile using appropriate commercial software sales situations by exercising their persuasive selling In this module, students will acquire a basic
packages, and become familiar with the Companies skills, business etiquette, conversational skills and understanding of the tools used to analyse
Act and other relevant statutory requirements. social graces through role-play and simulations. At contemporary international economic issues. The
the same time, job-hunting skills will be introduced to module covers current trade barriers and the role
Regulatory Framework of Accounting prepare students for a positive start to their careers. played by international institutions in promoting
In this module, students learn to prepare corporate global trade. Students will also study the principles of
financial statements that comply with Singapore’s LEVEL 3.2 international finance.
Financial Reporting Standards (FRS) and other PATHWAY 1
regulatory requirements. Topics covered include Six-month Internship Investments
disclosure requirements for property plant and In this programme, students are given the opportunity Students will learn the principles and practice
equipment, leases, financial instruments, investment to work for about six months in public accounting of investments, how to analyse and discuss the
properties and construction contracts. firms, manufacturing firms, banks and the public sector characteristics of various investment products such
to encourage them to learn beyond the classroom as equity securities and fixed income securities,
LEVEL 3.1 boundaries, with professional practitioners acting as and to use various valuation techniques to value
Advanced Financial Accounting their mentors. these securities. Whilst students are exposed to the
In this final Financial Accounting module, students international financial markets, the module will also
learn about the Financial Reporting Standards PATHWAY 2 focus on the Singapore market, in particular the
and requirements for the preparation of cash FINANCE OPTION Singapore Exchange.
flow statements, accounting for foreign currency Financial Planning
transactions, translation of foreign companies’ financial This module aims to provide a coherent understanding BUSINESS OPTION
statements to the reporting currency, preparation of of personal financial planning in the midst of the International Business
consolidated financial statements, and the analysis of changes in the financial services industry and the This module equips students with a general
financial statements of listed companies. blurring of product lines within the financial sector. understanding of the global economy, the environment
The module will equip students with technical and of the international firm, and the management of
Auditing 2 conceptual financial planning knowledge to prepare international business. Topics include the management
Building on the module Auditing 1, students will them for a career in the financial services industry. of marketing, operations and human resources with a
explore advanced areas of auditing by examining global perspective.
issues that require professional judgement such as Financial Markets & Services
materiality and risk assessment, audit opinions, fraud, This module examines the role of the financial markets, OR
PROSPECTUS 2011 39
COURSE MODULES
DIPLOMA IN ACCOUNTANCY (ACC)
International Business Study Mission planning to pricing to promotion and distribution. It International Economics & Finance
This is an experiential learning module that motivates also helps students to appreciate the interaction of In this module, students will acquire a basic
students to learn by exposing them and letting them marketing variables and their impact on marketing understanding of the tools used to analyse
interact with the real-world environment. They will decisions. Students will have the opportunity to apply contemporary international economic issues. The
prepare for an overseas study mission to a selected marketing concepts in a creative way through projects, module covers current trade barriers and the role
country, where they can acquire firsthand knowledge presentations and case studies. played by international institutions in promoting
of and an appreciation for the country’s business global trade. Students will also study the principles of
environment and culture. Students will also develop a INTERNATIONAL BUSINESS OPTION international finance.
global business mindset and learn to work effectively International Business
as a group. This module equips students with a general Global Supply Chain Management
understanding of the global economy, the environment This module introduces students to the process of
Enterprise Creation & Development of the international firm, and the management of planning, implementing, and the operations of the
Students will learn how to start or invest in a new international business. Topics include the management supply chain. It will cover the movement and storage of
venture and manage an existing business. They will of marketing, operations and human resources with a raw materials, work-in-process inventory, and finished
apply creative thinking skills to develop new business global perspective. goods from point-of-origin to point-of-consumption.
ideas and submit a business plan based on a business
model. They will learn about entrepreneurship, types OR International Purchasing
of business ownership, sources of business financing, Students will learn how to select, engage and manage
venture launch and development. International Business Study Mission the best suppliers in the world. They will learn how to
This is an experiential learning module that motivates prioritise requisitions, conduct financial and operational
Financial Planning students to learn by exposing them and letting them analysis of suppliers, determine the appropriate
This module aims to provide a coherent understanding interact with the real-world environment. They will ordering method, learn techniques to ensure supplier
of personal financial planning in the midst of fast prepare for an overseas study mission to a selected compliance, and perform the role of a purchasing
changes in the financial services industry and the country, where they can acquire firsthand knowledge manager.
blurring of product lines within the financial sector. of and an appreciation for the country’s business
The module will equip students with technical and environment and culture. Students will also develop a
conceptual financial planning knowledge to prepare global business mindset and learn to work effectively
them for a career in the financial services industry. as a group.
Human Resource Management Cross Cultural Perspectives
Students will develop Human Resource (HR) This module provides students with an insight into
management skills needed by supervisors and the complexities of managing organisations across
managers to ensure that their organisations attract borders and culture. It provides an analytical framework
and retain the right people to meet organisational to understanding and explaining the diversity of
goals. Topics include HR planning, recruitment, cultures and values and their impact on international
selection, compensation and benefits administration, business functions. Infused in the module are practical
performance appraisal, career development and application tools designed to equip students with the
training. Students are also introduced to industrial strategies to bridge cultures, as well as awareness
relations and globalisation trends. and observation skills to succeed in cross-cultural
interaction and adding value in international business
Principles of Marketing activities.
This module examines basic concepts and principles
of marketing of goods and services. Students will
learn to evaluate the marketing system – from
40 NGEE ANN POLYTECHNIC
The Diploma in Banking & Financial Services (BFS) ACCREDITATION FOR
DIPLOMA IN offers essential business knowledge and specialised FURTHER STUDIES
BANKING & training in banking and financial management,
preparing students for the challenges of the dynamic BFS graduates enjoy advanced standing in business-
FINANCIAL financial and business world. BFS examines the role
of the financial markets, their players and instruments,
related degree programmes of overseas universities
and some module exemptions from local universities.
SERVICES (BFS) and the status of Singapore as a financial centre. Professional bodies like the Association of Chartered
Certified Accountants (ACCA), Institute of Chartered
3-YEAR COURSE The course gives students a firm foundation in capital Secretaries & Administrators (ICSA), Chartered
market and banking practices, credit, treasury and Institute of Management Accountants (CIMA),
risk management, financial planning and insurance, Institute of Banking & Finance (IBF), Singapore
investments and wealth management, settlements College of Insurance (SCI) and Institute of Chartered
and operations, and the management of budgets and Accountants in England and Wales (ICAEW) also
cash flows of corporations. grant BFS graduates exemptions in professional
examinations.
Selected final-year students will have the opportunity
to participate in an internship of about six months with Graduates are also exempted from one module of
financial institutions, government-related agencies, the Capital Markets and Financial Advisory Services
multinationals and other corporations to gain relevant Examination, launched by the Monetary Authority
working experience. of Singapore in line with the licensing framework
under the Securities and Futures Act, and Financial
ENTRY REQUIREMENTS Advisers Act.
To be eligible for consideration, candidates must
have the following GCE ‘O’ Level examination (or
equivalent) results and fulfil the aggregate computation
requirements:
Subject ‘O’ Level Grade
English Language 1-6
Mathematics (Elementary/Additional) 1-6
Any three other subjects 1-6
The aggregate computation for selection is based on grades obtained for
English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
(Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
Applied Subject (Grade 1-9) and two other subjects.
CAREER PROSPECTS
BFS graduates will be equipped for success in fields
such as personal financial services, financial planning and
insurance, credit and marketing, corporate finance and
consultancy, investment and wealth management, trade
finance, treasury and risk management, operations and
settlements.
PROSPECTUS 2011 41
Module Name Credit Units
COURSE CURRICULUM COURSE MODULES
DIPLOMA IN BANKING & FINANCIAL SERVICES (BFS)
Module Name Credit Units
Level 3.2
Pathway 1 LEVEL 1.1
YEAR 1 Six-month Internship 25 Business Management
Level 1.1 (24 hours per week) In this module, students will acquire an understanding
Business Management 4 Pathway 2* of basic management principles and practices. They
Business Statistics 4 Electronic Business Applications 4
Decision Support with Spreadsheets 4 will also learn how managers plan, lead, organise
Human Resource Management 4 and control activities and resources in organisations,
Macroeconomics 4 International Economics & Finance 4
Principles of Accounting 4 as well as how change management, innovation and
Elective # 4
Idea Jumpstart^ 2 creativity can enhance organisational performance.
Elective # 4
Sports & Wellness^ 2
Business Statistics
Level 1.2 (24 hours per week) Notes: This module introduces basic concepts of statistics,
Business Communication 1 4 ^ For more details on Interdisciplinary Studies (IS) focusing on basic statistical tools and models for
Business Law 4 modules, please log on to www.np.edu.sg/is/. decision-making in the business world. Students will
Customer Service Excellence 2 * Students pursuing Pathway 2 will have to
Financial Markets & Services 4 learn how to organise and analyse data and interpret
complete an internship of about 7 weeks, which the results.
IT in Business 4 carries 5 credit units.
Microeconomics 4 # Choice from the following modules:
Cultural Quotient at Work^ 2 - Business Analytics Decision Support with Spreadsheets
- Buyer Behaviour This module equips students with a working knowledge
YEAR 2 - Cost & Managerial Accounting of spreadsheets within a business environment.
Level 2.1 (24 hours per week) - Cross Cultural Perspectives Students will learn to create, capture and manipulate
Accounting Applications & Analysis 4 - Enterprise Creation & Development data in spreadsheet formats to help businesses solve
Finance of International Trade 4 - International Business OR problems and improve operations and processes.
Financial Management 4 International Business Study Mission
Financial Planning 4 Students will also learn to use spreadsheets for data
- Taxation 1 analysis and business intelligence.
Financial Regulations & Practices 4
Idea Blueprint^ 2 IS Modules
Interdisciplinary Studies (IS) module^ 2 The School of Interdisciplinary Studies (IS) delivers Macroeconomics
a broad-based curriculum, which nurtures a new This module surveys the workings of a typical economy.
Level 2.2 (24 hours per week) generation of professionals with multidisciplinary Topics include economic growth, unemployment,
Business Communication 2 4 skills and an innovative and entrepreneurial inflation and the Keynesian model of the macro
Corporate Finance & Advisory Services 4 spirit to meet the challenges of a knowledge economy. Reference will be made to current case
Credit Management 4 economy. IS offers both prescribed modules and studies of global, regional and local issues.
Investments 4 electives to challenge boundaries. Prescribed
Treasury 4 modules develop students’ competencies in
Idea Launchpad^ 2 Principles of Accounting
core areas such as Communication, Innovation
Interdisciplinary Studies (IS) module^ 2 This module introduces the basic concepts and
and Enterprise, Culture and Communication,
and Personal Mastery and Development, while principles of accounting, and develops students’
YEAR 3 elective modules provide insights into Arts and skills in analysing business transactions and financial
Level 3.1 (24 hours per week) Humanities, Business, Design and Science and statements. Topics include accounting equation,
Business Communication 3 4 Technology. double-entry concept, analysis and recording of
Marketing of Financial Services 4 business transactions, preparation of financial
Risk Management 4 statements for service and trading concerns, and
Settlements & Operations Management 4 accounting for cash, inventory and fixed assets.
Wealth Management 4
World Issues: A Singapore Perspective^ 2
Interdisciplinary Studies (IS) module^ 2
42 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN BANKING & FINANCIAL SERVICES (BFS)
LEVEL 1.2 on contemporary issues related to the use of IT in Financial Planning
Business Communication 1 business such as Security Management, Web 2.0 and This module aims to provide a coherent understanding
This module introduces both written and oral ethical use of the corporate IT resources. of personal financial planning in the midst of fast
communication skills to students to build their changes in the financial services industry and the
confidence in delivering clear and logical messages Microeconomics blurring of product lines within the financial sector.
to their audience. Students will work through oral In this module, students will examine the economic The module will equip students with technical and
presentations and discussion techniques to function choices made by consumers, firms and the government, conceptual financial planning knowledge to prepare
effectively in a team. In addition, students will be given and how these decisions affect the market for a them for a career in the financial services industry.
opportunities to practise crafting business messages, particular good or service. The module incorporates
such as e-mails and short reports, to develop different a study of the theory of demand and supply, and Financial Regulations & Practices
aspects of their oral and written communication. discusses production costs, price determination and This module provides students with an understanding
supply decisions for individual firms in different market of banker-customer relationships, their duties and
Business Law structures. liabilities, and general consumer banking operations.
This module equips students with a basic knowledge of Students learn about the use of cheques, different
the law and its application in a business environment. LEVEL 2.1 types of bank customers, and the impact of events
Topics include the Singapore Legal System, Law of Accounting Applications & Analysis like bankruptcy, death, and garnishee orders on their
Contract, Agency, Tort, Law of Business Organisations, This module focuses on accounting for partnerships accounts. They are also introduced to the concept
Intellectual Property Law and Business Ethics. and companies as well as the financial tools and of money laundering and the anti-money laundering
techniques essential in the analysis of companies. actions taken by local banks.
Customer Service Excellence Additional topics covered include the preparation and
This module gives students the basic understanding analysis of cash flow statements, an overview of the LEVEL 2.2
of professional customer service principles and skills group structure in companies, and an appreciation of Business Communication 2
for the optimum customer experience. Students will accounting software. This module creates opportunities for students to
also gain some insights on the importance of service practise and apply their communication skills, and
anticipation and how cultural differences may impact Finance of International Trade appreciate the dynamic interplay of elements in
on service encounters as well as service recovery This module covers the basic framework of import/ different communication situations. The module
strategies. export finance in a business organisation. Students develops students’ ability to communicate their
will acquire a working knowledge of import/export ideas confidently. Students practise speaking and
Financial Markets & Services procedures, commonly used shipping terms, presentation skills through boardroom presentations
This module examines the role of the financial documents of trade, trade financing mechanisms, and impromptu speeches, and are also taught
markets, their players and instruments, and the status methods of payment, methods of international business etiquette.
of Singapore as a financial centre. The module will also remittances and foreign exchange management.
trace the relationships between the various markets Students will be able to apply the principles of trade Corporate Finance & Advisory Services
and their participants with emphasis on current events, finance to international business transactions. Students will be given an overview of the local
trends and developments in the markets. corporate advisory services in investment banking.
Financial Management Topics include capital and corporate restructuring of
IT in Business This module provides students with an introduction companies, venture capital financing, initial public
This module provides students with a lateral to the financial environment and the role of finance offerings, rights equity issues, share placements, debt
appreciation of information systems that can be in business. It considers the financial objectives of issues, and mergers and takeovers, with reference to
leveraged upon by businesses for competitive firms, cash planning and cash budgeting, working practices in regional countries.
advantage. It aims to help students understand capital management, the management of current
how to use and manage information technologies to assets, capital budgeting decisions using discounting
streamline business processes and improve business techniques, and the sources of short-term and long-
decision making. Students will engage in discussions term funds.
PROSPECTUS 2011 43
COURSE MODULES
DIPLOMA IN BANKING & FINANCIAL SERVICES (BFS)
Credit Management Marketing of Financial Services LEVEL 3.2
This module provides a framework for the This module provides an integrated approach to the PATHWAY 1
understanding of the lending function in the context marketing of financial services. It enables students to Six-month Internship
of a financial institution, as well as the maintenance gain an overview of financial services marketing and Under this programme, students acquire the work
of a loan portfolio. Students learn about good lending equips them with the knowledge and skills needed experience needed for their chosen areas of interest
practices and how to carry out credit risk assessment to market financial services. Marketing concepts through supervised work immersion and on-the-
based on both qualitative and quantitative aspects of and applications will be infused through interactive job training of about six months. The organisations
credit evaluation. Case studies are used extensively to discussions, individual oral presentations and group involved are financial institutions, government-related
acquaint students with lending scenarios. projects. agencies, multinationals and other corporations, which
are selected for their capacity to allow students to learn
Investments Risk Management different aspects of work in the particular industry.
Students will learn the principles and practice This module aims to increase students’ awareness of Professional practitioners act as mentors.
of investments, how to analyse and discuss the uncertainty and risk in organisations. Students will be
characteristics of various investment products such introduced to the basic know-how of risk identification PATHWAY 2
as equity securities and fixed income securities, and related systems, and structures and processes Electronic Business Applications
and to use various valuation techniques to value which can be used to manage risk. An integrated This module introduces database concepts,
these securities. Whilst students are exposed to the framework to risk management will be introduced information systems, value chains and integrated
international financial markets, the module will also to encapsulate the process of risk management in enterprise systems. Students will develop multi-table
focus on the Singapore market, in particular the organisations as well as in project areas such as database applications for e-business, incorporating
Singapore Exchange. business continuity and crisis management. interactive digital media functionalities. They will also
gain exposure in buying and selling on the Web using
Treasury Settlements & Operations Management auction sites with payment settlement functions. They
This module provides a preview of the background, This module provides an overview of the importance of will learn how to improve business processes using
development and mechanics of the treasury business compliance, risk management and control in the back IT systems and tools within an integrated enterprise
covering money, foreign exchange, futures and options office. Students will be equipped with the knowledge system.
markets, and the instruments traded. The arithmetics of the processing flow, various payment systems and
and workings of these markets will be examined and confirmations for the settlement of trades in the money Human Resource Management
explored with the aim of giving students an insight into market, foreign exchange, fixed income and equity Students will develop Human Resource (HR)
the dynamics of these markets and their impact on markets, and an understanding of strategic issues management skills needed by supervisors and
and contributions to the financial industry. in operations such as straight-through processing, managers to ensure that their organisations attract
business continuity plans and outsourcing. and retain the right people to meet organisational
LEVEL 3.1 goals. Topics include HR planning, recruitment,
Business Communication 3 Wealth Management selection, compensation and benefits administration,
This is a practical module that aims to help students This module provides students with an understanding performance appraisal, career development and
to be persuasive in the business world. Students will of wealth management in technical skills such as an training. Students are also introduced to industrial
learn to interact effectively in business meetings and in overview of different investment products like derivative relations and globalisation trends.
sales situations by exercising their persuasive selling & structured products, real estate & reits, unit trusts,
skills, business etiquette, conversational skills and ETFs etc and the soft skills such as client relationship
social graces through role-play and simulations. At management and effective selling and communication
the same time, job-hunting skills will be introduced to techniques. Students will be given an overview of
prepare students for a positive start to their careers. the private banking business and taught concepts
involved in wealth management such as investment
strategies and portfolio performance measurement
and management and asset allocation.
44 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN BANKING & FINANCIAL SERVICES (BFS)
International Economics & Finance management, cost-volume profit analysis, relevant Taxation 1
In this module, students will acquire a basic costs and budgetary control. This module provides an overview of the Singapore
understanding of the tools used to analyse income tax system and its tax administration. Topics
contemporary international economic issues. The Cross Cultural Perspectives include taxation of employment income and other
module covers current trade barriers and the role This module provides students with an insight into income, personal reliefs and parenthood tax rebates,
played by international institutions in promoting the complexities of managing organisations across business deductions and goods and services tax
global trade. Students will also study the principles of borders and culture. It provides an analytical framework (GST). Students will learn to prepare income tax
international finance. to understanding and explaining the diversity of computations for resident individuals, non-resident
cultures and values and their impact on international individuals and sole proprietors, and be equipped with
Electives: business functions. Infused in the module are practical tax planning strategies for individuals.
application tools designed to equip students with the
Business Analytics strategies to bridge cultures, as well as awareness
The module exposes students to the fundamental and observation skills to succeed in cross-cultural
concepts of business analytics to develop effective interaction and adding value in international business
analyses and reporting solutions. It explores the activities.
use of business and technical tools such as data
warehousing, three dimensional data modeling, Enterprise Creation & Development
aggregation and pivoting that support managers in Students will learn how to start or invest in a new
the analysis of key business data in order to make venture and manage an existing business. They will
good business decisions and design appropriate apply creative thinking skills to develop new business
business strategies. Students will learn to organise ideas and submit a business plan based on a business
data, develop spreadsheet models, design effective model. They will learn about entrepreneurship, types
and user-friendly reports and automate data of business ownership, sources of business financing,
transformation and consolidate tasks. venture launch and development.
Buyer Behaviour International Business
The module provides students with an understanding of This module equips students with a general
buyer behaviour concepts. It explores buying decision understanding of the global economy, the environment
processes and factors influencing buyer’s decisions. of the international firm, and the management of
Topics covered include consumer decision-making international business. Topics include the management
processes, perceptions and attitudes, consumer of marketing, operations and human resources with a
demographics and lifestyles, and cultural and group global perspective.
influences on consumers. The application of buyer
behaviour concepts in the development of effective International Business Study Mission
marketing strategies will be highlighted. This is an experiential learning module that motivates
students to learn by exposing them and letting them
Cost & Managerial Accounting interact with the real-world environment. They will
This module equips students with a sound knowledge prepare for an overseas study mission to a selected
of management accounting principles and techniques, country, where they can acquire firsthand knowledge
as well as the skills needed in providing an integrated of and an appreciation for the country’s business
approach to problem solving and decision making environment and culture. Students will also develop a
in areas such as production and marketing. Topics global business mindset and learn to work effectively
include cost concepts, cost behaviour, activity-based as a group.
PROSPECTUS 2011 45
The Diploma in Business Information Technology CAREER PROSPECTS
DIPLOMA IN
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY (BIT)
(BIT) provides a balanced integration of Business and
BUSINESS Information Technology (IT) knowledge and skills. It
aims to create a new breed of business professionals
All businesses, ranging from the travel and resort
industries to the finance, banking, internet and retail
INFORMATION who are competent in applying IT to create business
value.
sectors, need strong IT support and innovation to
grow and compete with the best in the world. BIT
TECHNOLOGY (BIT) In the first two years of study, the broad-based
graduates can take advantage of this need to explore
interesting career options and even start up their own
3-YEAR COURSE curriculum equips students with essential business e-businesses!
knowledge in accounting, communications,
economics, management and marketing, as well ACCREDITATION FOR
as core technology skills in information processing, FURTHER STUDIES
networking, server and database systems, interactive
digital multimedia, Internet programming, and business BIT graduates are eligible for admission to local and
systems and processes. overseas universities. They enjoy advanced standing
in both business and IT-related degree programmes.
In the final year, students are offered modules
in e-business, enterprise applications, business
intelligence, management information systems, and
a wide range of electives under the elective options
of Marketing, Tourism (a new Option) and Finance.
Students gain practical experience through an
Integrated Infocommunications Project with real-
world companies and an internship. Students also
have opportunities to spearhead technopreneurship
projects.
ENTRY REQUIREMENTS
To be eligible for consideration, candidates must
have the following GCE ‘O’ Level examination (or
equivalent) results and fulfil the aggregate computation
requirements:
Subject ‘O’ Level Grade
English Language* 1-6
Mathematics (Elementary/Additional) 1-6
Any two other subjects 1-6
The aggregate computation for selection is based on grades obtained
for English, Mathematics, Science (Grade 1-9) or Design & Technology
(Grade 1-9) or Food & Nutrition (Grade 1-9) or a relevant OSIE / Applied
Subject (Grade 1-9) and two other subjects.
* Candidates must attain the required grade for English as a first
language.
46 NGEE ANN POLYTECHNIC
Module Name Credit Units
COURSE CURRICULUM COURSE MODULES
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY (BIT)
Module Name Credit Units
Level 3.2
Pathway 1* - Elective Option LEVEL 1.1
YEAR 1 Service Operations Management 4 Business Statistics
Level 1.1 (24 hours per week) Enterprise Business Intelligence 4 This module introduces basic concepts of statistics,
Business Statistics 4 Elective # 4 focusing on basic statistical tools and models for
Macroeconomics 4 Elective # 4
Decision Support with Spreadsheets 4 decision-making in the business world. Students will
Elective # 4 learn how to organise and analyse data and interpret
Business Applications 4
Business Management 4 the results.
Pathway 2
Sports & Wellness^ 2 Six-month Internship or 25
Idea Jumpstart^ 2 Technopreneurship Incubation Programme Macroeconomics
This module surveys the workings of a typical economy.
Level 1.2 (26 hours per week) Topics include economic growth, unemployment,
Business Communication 1 4 Notes: inflation and the Keynesian model of the macro
Microeconomics 4 ^ For more details on Interdisciplinary Studies (IS) economy. Reference will be made to current case
Principles of Accounting 4 modules, please log on to www.np.edu.sg/is/.
Network & Server Systems 4 studies of global, regional and local issues.
* Students pursuing Pathway 1 will have to
IT in Business 4 complete an Internship of about 7 weeks, which
Cultural Quotient at Work^ 2 carries 5 credit units. Decision Support with Spreadsheets
# Electives must all be from the same Election This module equips students with a working knowledge
YEAR 2 Option. Students pursuing Pathway 1 will have of spreadsheets within a business environment.
Level 2.1 (24 hours per week) to select an Elective Option pathway (Marketing, Students will learn to create, capture and manipulate
Web Database Applications 4 Finance or Tourism) each comprising 3 Business data in spreadsheet formats to help businesses solve
Business Solutions 4 modules. problems and improve operations and processes.
Cost & Managerial Accounting 4
Students will also learn to use spreadsheets for data
Business Law 4 IS Modules
Business Communication 2 4 analysis and business intelligence.
The School of Interdisciplinary Studies (IS) delivers
Idea Blueprint^ 2 a broad-based curriculum, which nurtures a new
Interdisciplinary Studies (IS) module^ 2 generation of professionals with multidisciplinary Business Applications
skills and an innovative and entrepreneurial This module gives an overview of modular and event-
Level 2.2* (24 hours per week) spirit to meet the challenges of a knowledge driven programming concepts. It covers data types,
Business Systems Analysis & Design 4 economy. IS offers both prescribed modules and operators, control structures, common data structures,
Web & Mobile Applications 4 electives to challenge boundaries. Prescribed and the desired characteristics of programmes.
IT Law & Governance 4 modules develop students’ competencies in To ensure relevance to the industry, programming
Business Analytics 4 core areas such as Communication, Innovation problems presented in this module will be business
Principles of Marketing 4 and Enterprise, Culture and Communication,
Idea Launchpad^ 2 oriented. Visual C#.NET will be the programming
and Personal Mastery and Development, while
Interdisciplinary Studies (IS) module^ 2 language used.
elective modules provide insights into Arts and
Humanities, Business, Design and Science and
YEAR 3 Technology. Business Management
Level 3.1 (26 hours per week) In this module, students will acquire an understanding
Integrated eBusiness Systems 6 of basic management principles and practices. They
Integrated Enterprise Applications 4 will also learn how managers plan, lead, organise
Managing eBusiness 4 and control activities and resources in organisations,
Management Information Systems 4 as well as how change management, innovation and
Business Communication 3 4 creativity can enhance organisational performance.
World Issues: A Singapore Perspective^ 2
Interdisciplinary Studies (IS) module^ 2
PROSPECTUS 2011 47
COURSE MODULES
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY (BIT)
LEVEL 1.2 IT in Business include cost concepts, cost behaviour, activity-based
Business Communication 1 This module provides students with a lateral management, cost-volume profit analysis, relevant
This module introduces both written and oral appreciation of information systems that can be costs and budgetary control.
communication skills to students to build their leveraged upon by businesses for competitive
confidence in delivering clear and logical messages advantage. It aims to help students understand Business Law
to their audience. Students will work through oral how to use and manage information technologies to This module equips students with a basic knowledge of
presentations and discussion techniques to function streamline business processes and improve business the law and its application in a business environment.
effectively in a team. In addition, students will be given decision making. Students will engage in discussions Topics include the Singapore Legal System, Law of
opportunities to practise crafting business messages, on contemporary issues related to the use of IT in Contract, Agency, Tort, Law of Business Organisations
such as e-mails and short reports, to develop different business such as Security Management, Web 2.0 and Intellectual Property Law and Business Ethics.
aspects of their oral and written communication. ethical use of the corporate IT resources.
Business Communication 2
Microeconomics LEVEL 2.1 This module creates opportunities for students to
In this module, students will examine the economic Web Database Applications practise and apply their communication skills, and
choices made by consumers, firms and the government, This module exposes students to essential relational appreciate the dynamic interplay of elements in
and how these decisions affect the market for a database concepts and good design skills to capture, different communication situations. The module
particular good or service. The module incorporates store and access information. They will learn to plan develops students’ ability to communicate their
a study of the theory of demand and supply, and and analyse requirements, design the database ideas confidently. Students practise speaking and
discusses production costs, price determination and schema and implement the database in a Web-based presentation skills through boardroom presentations
supply decisions for individual firms in different market environment. Structured Query Language (SQL) will be and impromptu speeches, and are also taught
structures. taught intensively. Distributed database concepts and business etiquette.
the role that databases play in Web services will also
Principles of Accounting be explored. LEVEL 2.2
This module introduces the basic concepts and Business Systems Analysis & Design
principles of accounting, and develops students’ Business Solutions In this module, students learn to use the Systems
skills in analysing business transactions and financial This module provides students with in-depth study Development Life Cycle method and the Unified
statements. Topics include accounting equation, into the underlying principles of Object Oriented Modelling Language to analyse and design systems
double-entry concept, analysis and recording of Programming (OOP) techniques for developing for businesses from an object-oriented perspective.
business transactions, preparation of financial business solutions. Students will enhance their skills Students will be taught to improve business processes
statements for service and trading concerns, and in a high level programming language within an and workflow, and develop systems specifications.
accounting for cash, inventory and fixed assets. integrated development environment. Major topics They will also learn to evaluate alternative systems
covered include the application of OOP’s concepts and identify solutions to solve business-related issues
Network & Server Systems of Encapsulation, Inheritance and Polymorphism for and automate business processes.
This module covers networking terms and the elegant and efficient programming. Students will learn
business reasons behind the implementation of the essentials for developing desktop and mobile
data communications and networking technologies. applications to address the real-world needs using the
Concepts are applied to real-world business appropriate software development environments.
applications. Students will design a simple local
area network, produce a network diagram, monitor Cost & Managerial Accounting
and manage a network operating system that shares This module equips students with a sound knowledge
resources with networked computers. They will also of management accounting principles and techniques,
manage access using current Windows server security as well as the skills needed in providing an integrated
features. approach to problem solving and decision making
in areas such as production and marketing. Topics
48 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY (BIT)
Web & Mobile Applications concepts in a creative way through projects, Information Systems (MIS) issues such as IT security,
This module equips students with the clarity, insight, and presentations and case studies. ethics, strategic outsourcing, and Business Intelligence
practical methodology needed to identify appropriate systems. Key management models will also be infused
Web and mobile application solutions. Students LEVEL 3.1 in the learning process.
will learn how to develop practical applications that Integrated eBusiness Systems
will fit into the complex array of mobile and wireless Students will learn project management best Business Communication 3
devices, solution providers, technologies, standards, practices in managing scope, time, cost and quality. This is a practical module that aims to help students
architectures, and acronyms. Through real-world case Skills acquired in prior modules will be used to to be persuasive in the business world. Students will
studies, practical examples, and illustrations, students build an eBusiness application within the Integrated learn to interact effectively in business meetings and in
will be able to determine which wireless solutions Infocomm Project framework (IIP). Students will work sales situations by exercising their persuasive selling
offer the greatest business value in a business in teams through the IIP, which combines related skills, business etiquette, conversational skills and
environment. modules in the same semester and aims to instill in social graces through role-play and simulations. At
students disciplined teamwork, collaborative effort, the same time, job-hunting skills will be introduced to
IT Law & Governance communication dynamics and holistic understanding prepare students for a positive start to their careers.
In this module, students will learn about the impact of of the development and application of IT in the
legal, ethical and policy issues on the use of IT. They business context. LEVEL 3.2
learn to be mindful of the legal minefields and ethical PATHWAY 1 – ELECTIVE OPTIONS
pitfalls when making business decisions. The module Integrated Enterprise Applications Service Operations Management
also provides tools, approaches and insights useful in This module introduces the application of enterprise This module introduces students to the operations of
decision-making and the creation of a culture of good business solutions in varied business sectors. The service organisations and management techniques for
corporate governance. business process value-chain is explored. Students designing, planning, organising and controlling resources
will learn the core business processes of sales and for the delivery of goods and services to meet customers’
Business Analytics marketing, human resource, finance and accounting, needs and organisational objectives. Concepts covered
The module exposes students to the fundamental and supply chain, and the extension of the enterprise include service facility, managing capacity, managing
concepts of business analytics to develop effective systems through business analytics, customer waiting lines, forecasting demand, process improvement,
analyses and reporting solutions. It explores the relationship management and e-commerce. project management, inventory management, supply
use of business and technical tools such as data chain management and service quality.
warehousing, three dimensional data modeling, Managing eBusiness
aggregation and pivoting that support managers in This module explores management and implementation Enterprise Business Intelligence
the analysis of key business data in order to make issues in Electronic Business. Current and emerging This module exposes students to the fundamental
good business decisions and design appropriate e-business models and their related technologies are concepts of Business Performance Management.
business strategies. Students will learn to organise discussed from a managerial perspective. The skills It explores the use of scorecards, dashboards and
data, develop spreadsheet models, design effective that students will acquire include reinventing the future data visualization tools to aggregate, consolidate
and user-friendly reports and automate data of business through e-commerce, leveraging Internet and present business performance data for critical
transformation and consolidate tasks. technologies for business advantage, building an e- analysis and decision-making. Students will learn
commerce website and writing a business plan for to interpret and use relevant key performance
Principles of Marketing technology ventures. indicators and business metrics to address areas of
This module examines basic concepts and principles weakness and capitalize on areas of strength through
of marketing of goods and services. Students will learn Management Information Systems the implementation of competitive strategies and
to evaluate the marketing system – from planning to This module gives students an understanding of programmes to differentiate the business.
pricing to promotion and distribution. It also helps how to use and manage information technologies to
students to appreciate the interaction of marketing streamline business processes, improve business
variables and their impact on marketing decisions. decision making and gain competitive advantage.
Students will have the opportunity to apply marketing Students will engage in contemporary Management
PROSPECTUS 2011 49
COURSE MODULES
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY (BIT)
Business Elective Option Modules group structure in companies, and an appreciation of by Micros-Fidelio, the world’s leading property
Students not on the 6-month Internship Programme an accounting software. management system in the hospitality industry.
(or the Technopreneurship Incubation Programme)
will be advised to select an Elective Option Pathway Financial Management Digital Marketing & Web Analytics
comprising three Business modules, each worth four This module provides students with an introduction This module draws out the distinctive features of
credit units. into the financial environment and the role of finance digital marketing and explores the technological
in business. It considers the financial objectives of approaches to collecting Web analytics through log
MARKETING ELECTIVE OPTION firms, cash planning and cash budgeting, working file analysis and page tagging. The relative advantages
Marketing Research capital management, the management of current and disadvantages of each method are studied.
This module equips students with the knowledge of assets, capital budgeting decisions using discounting Students will also develop an understanding of key
marketing research tools and techniques, and the techniques, and the sources of short-term and long- Web marketing metrics. These will aid marketers in
skills to plan, design and conduct marketing research term funds. structuring digital and Web marketing campaigns
effectively. The module also equips them with the more effectively.
working knowledge of a statistical software package. Financial Analytics
The module introduces students to the operation and PATHWAY 2 – INTERNSHIP OR TIP
Marketing Communication use of financial analytics application software that Six-month Internship
This module equips students with an overview of contributes to improving the financial efficiency in an Students will be attached to business and IT-related
integrated marketing communication and how it fits organization. Students will use these software tools companies and are typically engaged in Business
into overall organisational plans. Students will learn and integrate data from various sources and data Applications related project work.
through writing creative briefs, using media vehicles warehouses to form a composite and consistent view
appropriately, and generating and executing ideas of the enterprise finance data. Students will also learn OR
for their chosen product or service. Upon completion various analytic types and create various finance-
of the module, students should be able to develop, specific analytic models. Technopreneurship Incubation Programme (TIP)
execute and manage simple marketing communication Students will work on innovative self-initiated Business
campaigns. TOURISM ELECTIVE OPTION Application projects that may have commercial value.
Introduction to Tourism & Resort Management
Digital Marketing & Web Analytics This module familiarises students with the tourism
This module draws out the distinctive features of industry and its various segments. Students will
digital marketing and explores the technological acquire an understanding of theme parks and resorts,
approaches to collecting Web analytics through log different modes of travel, management of events and
file analysis and page tagging. The relative advantages conventions, the impact of tourism, ecotourism and
and disadvantages of each method are studied. adventure tourism, as well as the roles of tourism
Students will also develop an understanding of key organisations. Students will also have an overview
Web marketing metrics. These will aid marketers in of tourism trends, strategies, and tourism and resort
structuring digital and Web marketing campaigns development in Singapore.
more effectively.
Hospitality Operations Management
FINANCE ELECTIVE OPTION This module exposes students to the real world
Accounting Applications & Analysis perspective of today’s hospitality industry, locally and
This module focuses on accounting for partnerships overseas. Students will be equipped with fundamental
and companies, as well as the financial tools and skills and knowledge of hotel and resort operations,
techniques essential in the analysis of companies. including front office operations, housekeeping,
Additional topics covered include the preparation and security and loss prevention management. Students
analysis of cash flow statements, an overview of the are also trained to use Opera Front Office System
50 NGEE ANN POLYTECHNIC
The Diploma in Business Studies (BS) gives marketing concepts is integrated with actual practices
DIPLOMA IN students a head-start in business management in in marketing research, marketing communication, sales
BUSINESS STUDIES the global economy. The curriculum offers varied
specialisation areas – Marketing Communication,
management, branding and marketing management.
(BS) Psychology, Entrepreneurship, Service Management,
Human Capital Management, Marketing, International
The International Business Option equips students
with the knowledge and skills needed to operate in the
3-YEAR COURSE Business and Finance (a new Option). highly globalised Singapore economy and overseas.
It cultivates a global perspective on how international
The Marketing Communication Option offers a more in- business is conducted, creates an awareness of
depth understanding of how marketing communication potential business opportunities, and offers an insight
tools such as advertising, public relations and sales into the impact of globalisation on corporate financial
promotion, as well as new and old media can be management and management functions.
effectively integrated to market and brand products
and services. The new Finance Option offers students an
understanding of financial markets and services
The Psychology Option is useful for students identified as a key growth area in Singapore. This Option
interested in careers in management and business to will complement the Options in Entrepreneurship,
understand human behaviour. Such knowledge applies Human Capital Management, Marketing and Service
to areas such as market research, human resource Management, thus, offering students greater career
management, services, advertising, marketing and options and flexibility.
sales.
Each Option offers final-year students the chance
Ngee Ann Polytechnic (NP) is the first tertiary institution to participate in an Internship and an overseas
in Singapore to introduce the Entrepreneurship educational trip.
Option. Final-year Entrepreneurship students
are given opportunities to set up businesses and ENTRY REQUIREMENTS
implement projects under the Experiential Training for
Entrepreneurship Development (EXTEND) scheme. To be eligible for consideration, candidates must
have the following GCE ‘O’ Level examination (or
NP is also the first to offer the Service Management equivalent) results and fulfil the aggregate computation
Option to meet the needs of emergent service requirements:
industries. In addition to understanding essential
service operations, customer service skills and service Subject ‘O’ Level Grade
quality, students also gain a good perspective of the English Language 1-6
service industry through internships and projects. Mathematics (Elementary/Additional) 1-6
Any three other subjects 1-6
The Human Capital Management Option is offered The aggregate computation for selection is based on grades obtained for
in recognition of its importance to an organisation’s English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
success. It equips students with core Human Resource (Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
Applied Subject (Grade 1-9) and two other subjects.
(HR) competencies while providing a strategic
and international perspective on managing human
resources for a global economy.
The Marketing Option allows students to work with
business partners to market real products and services.
Under the industry-based Realistic Experiential &
Applied Learning (REAL) programme, the learning of
PROSPECTUS 2011 51
CAREER PROSPECTS COURSE CURRICULUM Module Name Credit Units
DIPLOMA IN BUSINESS STUDIES (BS)
In line with the recent emphasis on innovation and Module Name Credit Units
Pathway 2
enterprise in spearheading economic growth, the BS YEAR 1 4 Core modules from another Option@ + 16
curriculum is geared towards challenging enterprising Level 1.1 (24 hours per week) OR
students to excel in the different business fields. In the Business Statistics 4
Business Management 4 Pathway 3
first two years of study, the course covers all functions Decision Support with Spreadsheets 4 Six-month Internship 25
of business, providing a sound foundation and preparing Macroeconomics 4
students for employment in all areas of business. Organisational Behaviour 4
Idea Jumpstart^ 2 Notes:
BS graduates are sought after by employers in finance, Sports & Wellness^ 2 # Students choose one of the 5 Options offered in the
semester; namely: Entrepreneurship, Human Capital
banking, information technology, healthcare, lifestyle, Level 1.2 (24 hours per week) Management, Marketing, Marketing Communication and
educational services, retailing and merchandising, Business Communication 1 4 Service Management. They will take all the Level 3.1 core
food and beverage, not-for-profit and public services, Business Law 4 modules listed for the Option. The Service Management
marketing, sales, customer service, marketing research, Customer Service Excellence 2 Option is only available at Level 3.1 and it is for students
and aspects of marketing communication such as IT in Business 4 intending to pursue Pathway 2 or 3 at Level 3.2. The
Microeconomics 4 International Business Option, Psychology Option and
advertising and media. Principles of Accounting 4 Finance Option are only offered to students at Level 3.2
Cultural Quotient at Work^ 2
Graduates can become entrepreneurs, innovators, + Please refer to 74 for the modules in the Option.
project coordinators, and executives overseeing YEAR 2 Options are subject to change and availability.
management, business development, management Level 2.1 (24 hours per week)
Accounting Applications & Analysis 4 † Students can choose to continue with the Option
support, human resources, training, industrial relations, Business Communication 2 4 taken at Level 3.1. The Options can be Entrepreneurship,
administration, and compensation. International Economics & Finance or Human Capital Management, Marketing or Marketing
Finance of International Trade 4 Communication. The Service Management Option is not
ACCREDITATION FOR Principles of Marketing 4 offered to students intending to pursue Pathway 1.
Service Operations Management 4
FURTHER STUDIES Idea Blueprint^ 2 @ The Options offered to students are International
Interdisciplinary Studies (IS) module^ 2 Business, Marketing, Psychology and Finance. Students
BS graduates are eligible for admission to local and choosing to take International Business, Psychology
overseas universities. They enjoy advanced standing Level 2.2 (24 hours per week) or Finance Option will be taking the Level 3.2 modules
in business-related degree programmes of overseas Cost & Managerial Accounting 4 of these Options. Students who choose the Marketing
Electronic Business Applications 4 Option will be taking the Level 3.1 Marketing Option.
universities and some module exemptions from local Enterprise Creation & Development 4
universities. Financial Management 4 Students will be required to complete an Internship of
Human Resource Management 4 about 7 weeks, which carries 5 credit units.
Professional bodies such as the Institute of Chartered Idea Launchpad^ 2
Interdisciplinary Studies (IS) module^ 2 ^ For more details on Interdisciplinary Studies (IS)
Secretaries and Administrators (ICSA), the Chartered
YEAR 3 modules, please log on to www.np.edu.sg/is/.
Institute of Management Accountants (CIMA),
Association of Chartered and Certified Accountants Common modules
Business Communication 3 4 IS Modules
(ACCA) and Institute of Chartered Accountants in International Business or The School of Interdisciplinary Studies (IS) delivers
England and Wales (ICAEW) also grant BS graduates International Business Study Mission 4 a broad-based curriculum, which nurtures a new
World Issues: A Singapore Perspective^ 2 generation of professionals with multidisciplinary skills
exemptions in professional examinations. and an innovative and entrepreneurial spirit to meet
Interdisciplinary Studies (IS) module^ 2
the challenges of a knowledge economy. IS offers
Level 3.1 both prescribed modules and electives to challenge
4 core modules from one Option# + 16 boundaries. Prescribed modules develop students’
competencies in core areas such as Communication,
Level 3.2 Innovation and Enterprise, Culture and Communication,
Pathway 1 and Personal Mastery and Development, while elective
4 remaining modules from the same Option † + 16 modules provide insights into Arts and Humanities,
Business, Design and Science and Technology.
OR
52 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN BUSINESS STUDIES (BS)
LEVEL 1.1 LEVEL 1.2 Microeconomics
Business Statistics Business Communication 1 In this module, students will examine the economic
This module introduces basic concepts of statistics, This module introduces both written and oral choices made by consumers, firms and the government,
focusing on basic statistical tools and models for communication skills to students to build their and how these decisions affect the market for a
decision-making in the business world. Students will confidence in delivering clear and logical messages particular good or service. The module incorporates
learn how to organise and analyse data and interpret to their audience. Students will work through oral a study of the theory of demand and supply, and
the results. presentations and discussion techniques to function discusses production costs, price determination and
effectively in a team. In addition, students will be given supply decisions for individual firms in different market
Business Management opportunities to practise crafting business messages, structures.
In this module, students will acquire an understanding such as e-mails and short reports, to develop different
of basic management principles and practices. They aspects of their oral and written communication. Principles of Accounting
will also learn how managers plan, organise, lead This module introduces the basic concepts and
and control activities and resources in organisations, Business Law principles of accounting, and develops students’
as well as how change management, innovation and This module equips students with a basic knowledge of skills in analysing business transactions and financial
creativity can enhance organisational performance. the law and its application in a business environment. statements. Topics include accounting equation,
Topics include the Singapore Legal System, Law of double-entry concept, analysis and recording of
Decision Support with Spreadsheets Contract, Agency, Tort, Law of Business Organisations, business transactions, preparation of financial
This module equips students with a working knowledge Intellectual Property Law and Business Ethics. statements for service and trading concerns, and
of spreadsheets within a business environment. accounting for cash, inventory and fixed assets.
Students will learn to create, capture and manipulate Customer Service Excellence
data in spreadsheet formats to help businesses solve This module gives students the basic understanding LEVEL 2.1
problems and improve operations and processes. of professional customer service principles and skills Accounting Applications & Analysis
Students will also learn to use spreadsheets for data for the optimum customer experience. Students will This module focuses on accounting for partnerships
analysis and business intelligence. also gain some insights on the importance of service and companies as well as the financial tools and
anticipation and how cultural differences may impact techniques essential in the analysis of companies.
Macroeconomics on service encounters as well as service recovery Additional topics covered include the preparation and
This module surveys the workings of a typical economy. strategies. analysis of cash flow statements, an overview of the
Topics include economic growth, unemployment, group structure in companies, and an appreciation of
inflation and the Keynesian model of the macro IT in Business an accounting software.
economy. Reference will be made to current case This module provides students with a lateral
studies of global, regional and local issues. appreciation of information systems that can be Business Communication 2
leveraged upon by businesses for competitive This module creates opportunities for students to
Organisational Behaviour advantage. It aims to help students understand practise and apply their communication skills, and
This module gives students a basic understanding how to use and manage information technologies to appreciate the dynamic interplay of elements in different
of human behaviour at the workplace and provides streamline business processes and improve business communication situations. The module develops
them with opportunities to develop interpersonal and decision making. Students will engage in discussions students’ ability to communicate their ideas confidently.
intrapersonal skills. This will help them function in their on contemporary issues related to the use of IT in Students practise speaking and presentation skills
future careers as managers or executives who are business such as Security Management, Web 2.0 and through boardroom presentations and impromptu
able to effectively motivate, promote cooperation and ethical use of the corporate IT resources. speeches, and are also taught business etiquette.
teamwork, manage stress and resolve conflict among
their subordinates. Students are also introduced to
cultural behaviour.
PROSPECTUS 2011 53
COURSE MODULES
DIPLOMA IN BUSINESS STUDIES (BS)
International Economics & Finance management, supply chain management and service Human Resource Management
In this module, students will acquire a basic quality. Students will develop Human Resource (HR)
understanding of the tools used to analyse management skills needed by supervisors and managers
contemporary international economic issues. The LEVEL 2.2 to ensure that their organisations attract and retain the
module covers current trade barriers and the role Cost & Managerial Accounting right people to meet organisational goals. Topics include
played by international institutions in promoting This module equips students with a sound knowledge HR planning, recruitment, selection, compensation and
global trade. Students will also study the principles of of management accounting principles and techniques, benefits administration, performance appraisal, career
international finance. as well as the skills needed in providing an integrated development and training. Students are also introduced
approach to problem-solving and decision making to industrial relations and globalisation trends.
OR in areas such as production and marketing. Topics
include cost concepts, cost behaviour, activity-based LEVEL 3
Finance of International Trade management, cost-volume profit analysis, relevant COMMON MODULES
This module covers the basic framework of import/ costs and budgetary control. Business Communication 3
export finance in a business organisation. Students This is a practical module that aims to help students to
will acquire a working knowledge of import/export Electronic Business Applications be persuasive in the business world. Students will learn
procedures, commonly used shipping terms, This module introduces database concepts, information to interact effectively in business meetings and in sales
documents of trade, trade financing mechanisms, systems, value chains and integrated enterprise systems. situations by exercising their persuasive selling skills,
methods of payment, methods of international Students will develop multi-table database applications business etiquette, conversational skills and social
remittances and foreign exchange management. for e-business, incorporating interactive digital media graces through role-play and simulations. At the same
Students will be able to apply the principles of trade functionalities. They will also gain exposure in buying time, job-hunting skills will be introduced to prepare
finance to international business transactions. and selling on the Web using auction sites with payment students for a positive start to their careers.
settlement functions. They will learn how to improve
Principles of Marketing business processes using IT systems and tools within International Business
This module examines basic concepts and principles an integrated enterprise system. This module equips students with a general
of marketing of goods and services. Students will understanding of the global economy, the environment
learn to evaluate the marketing system – from Enterprise Creation & Development of the international firm, and the management of
planning to pricing to promotion and distribution. It Students will learn how to start or invest in a new international business. Topics include the management
also helps students to appreciate the interaction of venture and manage an existing business. They will of marketing, operations and human resources with a
marketing variables and their impact on marketing apply creative thinking skills to develop new business global perspective.
decisions. Students will have the opportunity to apply ideas and submit a business plan based on a business
marketing concepts in a creative way through projects, model. They will learn about entrepreneurship, types OR
presentations and case studies. of business ownership, sources of business financing,
venture launch and development. International Business Study Mission
Service Operations Management This is an experiential learning module that motivates
This module introduces students to the operations of Financial Management students to learn by exposing them and letting them
service organisations and management techniques This module provides students with an introduction interact with the real-world environment. They will
for designing, planning, organising and controlling into the financial environment and the role of finance in prepare for an overseas study mission to a selected
resources for the delivery of goods and services to business. It considers the financial objectives of firms, country, where they can acquire firsthand knowledge
meet customers’ needs and organisational objectives. cash planning and cash budgeting, working capital of and an appreciation for the country’s business
Concepts covered include service facility, managing management, the management of current assets, capital environment and culture. Students will also develop a
capacity, managing waiting lines, forecasting demand, budgeting decisions using discounting techniques, and global business mindset and learn to work effectively
process improvement, project management, inventory the sources of short-term and long-term funds. as a group.
54 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN BUSINESS STUDIES (BS)
ENTREPRENEURSHIP OPTION LEVEL 3.2 Industrial Relations
Entrepreneurship in Practice This module focuses on the importance of a tripartite
LEVEL 3.1 This module allows students to integrate and apply relationship between the employer, employee
Business Opportunities & Franchising entrepreneurship concepts to a business development (represented by the trade union) and the government.
This module equips students with basic skills and or entrepreneurial project. The project, done in Students will learn about employee participation, the
knowledge of identifying business opportunities and consultation with a mentor, will involve information collective bargaining process, and how to handle
creating an effective feasibility plan through which new gathering, opportunity evaluation, analysis, creative grievances and maintain discipline in the organisation.
business ideas are evaluated. Students will learn about problem-solving, teamwork and communication skills. Relevant labour legislation in Singapore such as, the
the characteristics of the franchisor and franchisee, and Students may also participate in the EXTEND scheme Industrial Relations Act and the Employment Act, will
how to evaluate franchising opportunities. Other topics where they take on the roles of facilitating, leading and be covered.
include the legal aspects of franchising, development implementing entrepreneurial projects.
of franchising strategies and the traits needed to run a Training & Development
successful franchise. Finance for Entrepreneurial Venture In this module, students will learn about the shifting
This module focuses on financial engagement in an role of training in organisations towards learning and
Business Planning entrepreneurial venture. Students will learn to forecast strategic training. The emerging new roles of training
This module is designed to teach students how to and analyse future financial needs, and find out how and development in the context of globalisation,
apply analytical and innovative thinking to integrate the to secure funding for a new venture or to expand the a knowledge-based economy and information
different functional areas of a venture into a business existing business. Topics covered also include the technology will also be examined. Students will also
plan. Students will work in teams to appreciate the structures and legal issues in arranging financing, gain an understanding of the local training schemes in
finer points of the business planning process in an investor requirements and expectations, funds place, and develop the skills to design, conduct and
experiential and stimulating classroom environment. distribution, due diligence and negotiation. evaluate a training programme.
Topics focus on the application of basic knowledge
learned in the varied disciplines of Law, Finance, HUMAN CAPITAL MANAGEMENT OPTION LEVEL 3.2
Marketing and Product Development. Human Resource Management Systems
LEVEL 3.1 This module examines the role of strategic HR
Family Business Management Compensation Management planning as an integral part of the business strategy in
This module teaches students to recognise the This module discusses compensation management as the new economy. Students are given an overview of
challenges in family business management and the a competitive tool to support an organisation’s strategic how technology can be used as a competitive tool for
strategies that best allow the business to succeed and goals. Students will study the various types of rewards strategic HR management and the benefits of using
grow from one generation to the next. Topics include used to attract, retain and motivate employees. a HR information system to automate HR functions.
power balance and relationships, family conflicts Students learn how to put in place an effective salary Students will also have hands-on sessions on the HR
and their resolution, professionalism, leadership administration process through understanding internal software package.
succession, estate planning, family business and external competitiveness. Other topics include
governance and growth strategies. establishing pay plans, measuring and paying for Relationship Management in the Workplace
performance, structuring benefits and services, and This module equips students with interpersonal skills
Innovation & Product Development legal requirements of compensation. that are critical in managing good working relationships
Students learn to develop, launch and manage new with colleagues, peers, subordinates and supervisors.
products, services and intellectual properties. The International Employment These skills are useful in helping to manage effective
module guides them along the different stages of This module discusses the implications of globalisation relationships at the workplace. The role of the HR
transforming an idea or concept into an innovation, and its impact on HR management policies and practices. department as a strategic partner working with other
invention or a business proposition. Topics include Topics include basic staffing issues as well as cultural parties in the organisation is also covered.
concept testing, market potential evaluation, product diversity, values and ethics across regions and managing
design and development, market testing as well as international assignees. The module also looks at HR
issues relating to intellectual properties. practices and business culture in specific countries.
PROSPECTUS 2011 55
COURSE MODULES
DIPLOMA IN BUSINESS STUDIES (BS)
Strategic Human Resource Management Marketing Research MARKETING COMMUNICATION OPTION
The module explores some of the key changes This module equips students with the knowledge of
taking place in the global environment, particularly marketing research tools and techniques, and the LEVEL 3.1
organisation restructuring, downsizing, mergers and skills to plan, design and conduct marketing research Brand & Marketing Management
acquisitions, and re-engineering. Students will learn effectively. The module also equips them with the Students will learn the essence of marketing planning
about the new role of HR professionals in managing working knowledge of a statistical software package. including strategic marketing and the importance
a more complex organisation, as well as talent of brand management. This is a hands-on module
management and managing change. Sales Management where students are expected to develop a marketing
In this module, students will learn about managing plan integrating marketing communication with sales
Human Resource in Action sales people, sales management concepts and sales management plans for a real product or service.
This module provides students with a unique management tools. They are expected to use the Students are to leverage market research to support
experience of increasing their understanding of concepts and tools to draw up a sales plan that can be marketing strategies, which impact sales and brand
Human Resource Management (HRM) by combining implemented in a real-life situation. positioning.
theoretical knowledge with experiential training. They
will integrate and apply HRM concepts to a project LEVEL 3.2 Marketing Research
that relates to various aspects of HRM, including Business Planning & Control This module equips students with the knowledge of
recruitment and selection, human resource planning, In this module, students are grouped into different business marketing research tools and techniques, and the
performance appraisal, compensation, training and units to develop and implement an integrated marketing plan skills to plan, design and conduct marketing research
employee relations. for a real line of products or services. This is done together effectively. The module also equips them with the
with the support of industry Business Partners under the working knowledge of a statistical software package.
MARKETING OPTION REAL programme. Students will be assessed based on
their attitude, teamwork, leadership qualities, perseverance Media in Society
LEVEL 3.1 and resourcefulness, as well as on performance indicators This module introduces students to the history,
Brand & Marketing Management such as sales turnover, profit and staff morale. processes, structures and technological development
Students will learn the essence of marketing planning in the mass media in various forms and in industries
including strategic marketing and the importance Buyer Behaviour related to the mass media such as advertising and
of brand management. This is a hands-on module The module provides students with an understanding of public relations. It also presents an overall picture of
where students are expected to develop a marketing buyer behaviour concepts. It explores buying decision the structure of the local media industry, both private
plan integrating marketing communication with sales processes and factors influencing buyer’s decisions. and public, and the roles and functions of the various
management plans for a real product or service. Topics covered include consumer decision-making regulatory bodies in Singapore. This module also helps
Students must leverage market research to support processes, perceptions and attitudes, consumer students cultivate the habit of thinking critically about
marketing strategies, which impact sales and brand demographics and lifestyles, and cultural and group the media through media critique exercises.
positioning. influences on consumers. The application of buyer
behaviour concepts in the development of effective Graphic Communication
Marketing Communication marketing strategies will be highlighted. This is a non-examinable and project-intensive module.
This module equips students with an overview of It is focused on an introductory level to Graphic
integrated marketing communication and how it fits Retail Management Communication for the mass communication field,
into overall organisational plans. Students will learn This module provides students with a comprehensive emphasising basic visual design skills and terminology,
through writing creative briefs, using media vehicles study of the principles and practices of retail creative visual thinking, problem-solving techniques,
appropriately, and generating and executing ideas management. Topics include store facility management, basic layout design and the use of some necessary
for their chosen product or service. Upon completion store location, merchandise management and graphic software. Fundamental elements in the design
of the module, students should be able to develop, merchandise logistics. Issues on retail creativity and process are introduced, including typography, imagery,
execute and manage simple marketing communication productivity will also be explored. Case studies and colour and layout.
campaigns. projects, among other teaching methods, will be used.
56 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN BUSINESS STUDIES (BS)
LEVEL 3.2 integrated in the chosen media to ensure consistency management applicable in the services sector and
Buyer Behaviour in branding and message delivery. its impact on the success and profitability of service
The module provides students with an understanding of organisations.
buyer behaviour concepts. It explores buying decision SERVICE MANAGEMENT OPTION
processes and factors influencing buyer’s decisions.
Topics covered include consumer decision-making LEVEL 3.1 INTERNATIONAL BUSINESS OPTION
processes, perceptions and attitudes, consumer Customer Relationship Management
demographics and lifestyles, and cultural and group The module introduces students to Customer LEVEL 3.2
influences on consumers. The application of buyer Relationship Management (CRM) and how it can affect Cross Cultural Perspectives
behaviour concepts in the development of effective the business’ bottom-line. Students will understand This module provides students with an insight into
marketing strategies will be highlighted. how technology has helped organisations in CRM. the complexities of managing organisations across
This includes both front office operations and back- borders and culture. It provides an analytical framework
Advertising end customer information management. The module to understanding and explaining the diversity of
This module is designed to expose students to the helps students develop the right service attributes and cultures and values and their impact on international
basic principles and concepts of advertising, with equips them with the required customer service skills. business functions. Infused in the module are practical
emphasis on their application in the creative processes. application tools designed to equip students with the
Topics include the review of advertising agency Service Innovation & Strategy strategies to bridge cultures, as well as awareness
structure, consumer insights, advertising strategies, This module provides an overview of the various and observation skills to succeed in cross-cultural
branding, new media, planning and evaluation of aspects and business issues inherent in service interaction and adding value in international business
advertising campaigns. Students will have to develop organisations and introduces the range of success activities.
an advertising campaign plan for a consumer product factors that are prerequisites for organisational
using both traditional and new media platforms. competitiveness. Students will learn how technology International Economics & Finance
and innovation are harnessed alongside operations, In this module, students will acquire a basic
Public Relations marketing and human resource to create a synergised understanding of the tools used to analyse
Students are introduced to the basic principles and service management system. contemporary international economic issues. The
practices of public relations (PR). They will acquire module covers current trade barriers and the role
the necessary strategic planning skills and the ability Service Quality Management played by international institutions in promoting
to apply the various tools and techniques learnt to In this module, students will learn about the global trade. Students will also study the principles of
develop PR programmes. They will also learn how to importance of service quality and how it affects the international finance.
manage and optimise relations with the mass media business’ bottom-line. Topics include identifying
and apply the principles of persuasive writing for service components, designing service processes, OR
various audiences. developing measuring instruments for customer
feedback, developing skills in managing customers in Finance of International Trade
Marketing Communication in Practice different situations and understanding some service This module covers the basic framework of import/
This is an intensive hands-on module where students quality standards. export finance in a business organisation. Students
apply marketing concepts to develop an integrated will acquire a working knowledge of import/export
marketing communication plan for a real-life product Service Logistics Management procedures, commonly used shipping terms,
or service. The plan, supported by research, will Service Logistics encompasses all activities associated documents of trade, trade financing mechanisms,
incorporate suitable marketing communication tools, with the flow and transformation of goods from the raw methods of payment, methods of international
creative brief, creative idea, media plan, projected materials stage, through to the end-user, as well as remittances and foreign exchange management.
budget and campaign measurements. Students the associated information flow. This module focuses Students will be able to apply the principles of trade
will execute the plan and demonstrate how they are on important concepts of logistics and supply chain finance to international business transactions.
PROSPECTUS 2011 57
COURSE MODULES
DIPLOMA IN BUSINESS STUDIES (BS)
Global Supply Chain Management Psychology for Managing People and their participants with emphasis on current events,
This module introduces students to the process of This module covers the psychology of employees and trends and developments in the markets.
planning, implementing, and the operations of the their working environments. It introduces industrial/
supply chain. It will cover the movement and storage of organisational psychology and counselling psychology Investments
raw materials, work-in-process inventory, and finished that impact the well-being and performance of Students will learn the principles and practice
goods from point-of-origin to point-of-consumption. employees. Topics covered include psychological of investments, how to analyse and discuss the
testing for staffing and selection, socialisation of staff characteristics of various investment products such
International Purchasing through orientation and staff maintenance, the use of as equity securities and fixed income securities,
Students will learn how to select, engage and counselling for conflict management and resistance and to use various valuation techniques to value
manage the best suppliers in the world. They will to change, learning principles for training, and career these securities. Whilst students are exposed to the
learn how to prioritise requisitions, conduct financial development. Students will explore issues in people international financial markets, the module will also
and operational analysis of suppliers, determine the management and organisational behaviours at the focus on the Singapore market, in particular the
appropriate ordering method, learn techniques to workplace. Singapore Exchange.
ensure supplier compliance, and perform the role of a
purchasing manager. Social Psychology Treasury
This module explores the nature and causes of human This module provides a preview of the background,
PSYCHOLOGY OPTION behaviour – their actions, feelings, beliefs, memories, development and mechanics of the treasury business
and inferences – in relation to other people. The aim is covering money, foreign exchange, futures and options
LEVEL 3.2 to provide an understanding of the mechanisms and markets, and the instruments traded. The arithmetics
Consumer Psychology processes by which social behaviours are shaped by and workings of these markets will be examined and
This module examines the psychology of consumption various social, cognitive, environmental, cultural and explored with the aim of giving students an insight into
and consumer behaviour, and offers models to biological factors. the dynamics of these markets and their impact on
understand and predict them. The models incorporate and contributions to the financial industry.
the consumer decision processes including problem FINANCE OPTION
recognition, consumer needs and motivation, the LEVEL 3.2
search process, alternative evaluation, purchase LEVEL 3.2
and post-purchase feedback. Market segmentation, Credit Management Six-month Internship
social influence and cultural influences on consumer This module provides a framework for the Under this programme, students acquire the work
behaviour as well as compulsive buying and understanding of the lending function in the context experience needed for their chosen areas of interest
consumerism will be covered. of a financial institution, as well as the maintenance through supervised work immersion and on-the-
of a loan portfolio. Students learn about good lending job training of about six months. The organisations
Foundations of Business Psychology practices and how to carry out credit risk assessment involved are financial institutions, government-related
This module builds the foundations of psychological based on both qualitative and quantitative aspects of agencies, multinationals and other corporations,
theory and practice as a scientific study of human credit evaluation. Case studies are used extensively to which are selected for their capacity to allow students
behaviour relevant to business. It introduces the different acquaint students with lending scenarios. to learn different aspects of work in the particular
fields in psychology, such as social, developmental, industry. Professional practitioners act as mentors.
cognitive, abnormal, personality and biological, that Financial Markets & Services
could impact behaviour at the workplace. Students This module examines the role of the financial markets,
will participate in activities that allow them to reflect, their players and instruments, and the status of
analyse, evaluate and enquire about behaviour in and Singapore as a financial centre. The module will also
outside the workplace. trace the relationships between the various markets
58 NGEE ANN POLYTECHNIC
The Diploma in International Business (IBZ) aims CAREER PROSPECTS
DIPLOMA IN to develop students into enterprising business-savvy
INTERNATIONAL professionals capable of taking on challenges and
managing complex issues in the competitive global
With Singapore businesses expanding overseas in
increasing numbers and an escalating number of
BUSINESS (IBZ) market. Free Trade Agreements signed between Singapore
and other countries, there is an urgent demand for
3-YEAR COURSE IBZ provides students with first-hand international professionally trained personnel in various areas of
experiences and a firm foundation in business skills international trade and business such as import and
that enable them to function well in cross-cultural export, trade development, international purchasing,
environments. They will be ready to take on any international finance, cross cultural human resource
business assignments in the globalised marketplace. management, global supply chain management and
business development.
Students will develop key business competencies
in areas such as human resource management, IBZ graduates can be hired as business development
marketing, information technology, finance, supply executives, sales and marketing executives, HRM
chain management and in the more specific professionals, operations and logistics executives,
international business domains of trade development international buyers in various industries like services,
and practices, international purchasing, logistics and trading, property development, education, tourism and
cross-cultural management. hospitality, financial and healthcare.
Students will also have the unique opportunity to learn
ACCREDITATION FOR
about International Business through innovative and
FURTHER STUDIES
experiential international immersive programmes.
These programmes give them the opportunity to IBZ graduates are eligible for admission to local and
establish regional business networks, and help overseas universities. They enjoy advanced standing
them develop traits such as resilience, adaptability in business-related degree programmes of overseas
and cultural sensitivity, which are essential for any universities and some module exemptions from local
successful international business professional. universities.
The course will culminate in a six-month overseas
internship or an internship with a local business active
in international business.
ENTRY REQUIREMENTS
To be eligible for consideration, candidates must
have the following GCE ‘O’ Level examination (or
equivalent) results and fulfil the aggregate computation
requirements:
Subject ‘O’ Level Grade
English Language 1-6
Mathematics (Elementary/Additional) 1-6
Any three other subjects 1-6
The aggregate computation for selection is based on grades obtained for
English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
(Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
Applied Subject (Grade 1-9) and two other subjects.
PROSPECTUS 2011 59
Module Name Credit Units
COURSE CURRICULUM COURSE MODULES
DIPLOMA IN INTERNATIONAL BUSINESS (IBZ)
Module Name Credit Units
Level 3.1 (24 hours per week)
Six-month Internship 25
LEVEL 1.1
YEAR 1
Business Statistics
Level 1.1 (24 hours per week)
This module introduces basic concepts of statistics,
Business Statistics 4
Notes: focusing on basic statistical tools and models for
International Business Environment 4
^ For more details on Interdisciplinary Studies (IS) decision-making in the business world. Students will
Business Management 4
modules, please log on to www.np.edu.sg/is/. learn how to organise and analyze data and interpret
Decision Support with Spreadsheets 4
Macroeconomics 4 the results.
Idea Jumpstart^ 2 IS Modules
Sports & Wellness^ 2 The School of Interdisciplinary Studies (IS) delivers International Business Environment
a broad-based curriculum, which nurtures a new In this module, students learn how the social, cultural
Level 1.2 (24 hours per week) generation of professionals with multidisciplinary and legal environments of a foreign country affect
Business Law 4 skills and an innovative and entrepreneurial its business environment. It also helps students
IT in Business 4 spirit to meet the challenges of a knowledge
understand the role and impact of international trade
Microeconomics 4 economy. IS offers both prescribed modules and
agreements.
Accounting & Finance 4 electives to challenge boundaries. Prescribed
Regional and World Affairs 4 modules develop students’ competencies in
Business Management
Business Communication 1 4 core areas such as Communication, Innovation
and Enterprise, Culture and Communication, In this module, students will acquire an understanding
and Personal Mastery and Development, while of basic management principles and practices. They
YEAR 2
elective modules provide insights into Arts and will also learn how managers plan, lead, organise and
Level 2.1 (24 hours per week)
Business Communication 2 4 Humanities, Business, Design and Science and control activities and resources in organisations, as well
International Human Resource Management 4 Technology. as how change management, innovation and creativity
Cost & Managerial Accounting 4 can enhance organisational performance.
Service Operations Management 4
International Trade & Practices 4 Decision Support with Spreadsheets
Idea Blueprint^ 2 This module equips students with a working knowledge
Interdisciplinary Studies (IS) Module^ 2 of spreadsheets within a business environment.
Students will learn to create, capture and manipulate
Level 2.2 (24 hours per week) data in spreadsheet formats to help businesses solve
Enterprise Creation & Development 4 problems and improve operations and processes.
Global Supply Chain Management 4 Students will also learn to use spreadsheets for data
International Purchasing 4 analysis and business intelligence.
International Marketing 4
Cross Cultural Perspectives 4
Macroeconomics
Idea Launchpad^ 2
This module surveys the workings of a typical economy.
Interdisciplinary Studies (IS) Module^ 2
Topics include economic growth, unemployment,
YEAR 3 inflation and the Keynesian model of the macro
Level 3.1 (24 hours per week) economy. Reference will be made to current case
Business Communication 3 4 studies of global, regional and local issues.
International Business Research 4
International Economics & Finance 4
Electronic Business Applications 4
Elective 4
World Issues: A Singapore Perspective^ 2
Interdisciplinary Studies (IS) Module^ 2
60 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN INTERNATIONAL BUSINESS (IBZ)
LEVEL 1.2 threats of climatic environmental disasters, emergence as well as, how they could be applied in both the
Business Law of economic powers in Asia and political alliances. manufacturing and non-manufacturing organisations.
This module equips students with a basic knowledge of
the law and its application in a business environment. Business Communication 1 Service Operations Management
Topics include the Singapore Legal System, Law of This module introduces both written and oral This module introduces students to the operations of
Contract, Agency, Tort, Law of Business Organisations, communication skills to students to build their service organisations and management techniques
Intellectual Property Law and Business Ethics. confidence in delivering clear and logical messages for designing, planning, organising and controlling
to their audience. Students will work through oral resources for the delivery of goods and services to
IT in Business presentation and discussion techniques to function meet customers’ needs and organisational objectives.
This module provides students with a lateral effectively in a team. In addition, students will be given Concepts covered include service facility, managing
appreciation of information systems that can be opportunities to practise crafting business messages, capacity, managing waiting lines, forecasting demand,
leveraged upon by businesses for competitive such as e–mails and short reports, to develop different process improvement, project management, inventory
advantage. It aims to help students understand aspects of their oral and written communication. management, supply chain management and service
how to use and manage information technologies to quality.
streamline business processes and improve business LEVEL 2.1
decision making. Students will engage in discussions Business Communication 2 International Trade & Practices
on contemporary issues related to the use of IT in This module creates opportunities for students to This module surveys the basic theories and concepts
business such as Security Management, Web 2.0 and practise and apply their communication skills, and underlying international trade policies and practices,
ethical use of the corporate IT resources. appreciate the dynamic interplay of elements in including Free Trade Agreements. Students will
different communication situations. The module also acquire a working knowledge of import/export
Microeconomics develops students’ ability to communicate their procedures, commonly used shipping terms,
In this module, students will examine the economic ideas confidently. Students practise speaking and documents of trade, trade financing mechanisms,
choices made by consumers, firms and the government, presentation skills through boardroom presentations methods of payment, and international remittances.
and how these decisions affect the market for a and impromptu speeches, and are also taught business There will also be hands-on sessions in the use
particular good or service. The module incorporates etiquette. of commonly used software for import and export
a study of the theory of demand and supply, and transactions.
discusses production costs, price determination and International Human Resource Management
supply decisions for individual firms in different market This module introduces the role and functions of LEVEL 2.2
structures. human resource management (HRM) and the impact Enterprise Creation & Development
globalisation has on it. The module will also examine Students will learn how to start or invest in a new
Accounting & Finance staffing and compensation policies in response to venture and manage an existing business. They will
The aim of this module is to impart basic accounting challenges posed by the global economy. Issues apply creative thinking skills to develop new business
and finance knowledge. Students will be taught how covered include handling cultural diversity, corporate ideas and submit a business plan based on a business
to interpret and use financial accounting information governance, recruitment across boundaries, model. They will learn about entrepreneurship, types
for decision-making. This module will also cover outsourcing and managing expatriate staff. of business ownership, sources of business financing,
budgeting, long term financing, working capital venture launch and development.
management as well as capital investment analysis. Cost & Managerial Accounting
The module provides students with a sound knowledge Global Supply Chain Management
Regional and World Affairs of cost accounting principles and enables them to This module introduces students to the process of
This module stimulates students’ interest in ASEAN make use of management accounting techniques in planning, implementing, and the operations of the
and world affairs. Students will be introduced to providing information for decision-making in areas supply chain. It will cover the movement and storage of
the geography of the region and the world at large. such as production, marketing and investment. raw materials, work-in-process inventory, and finished
Students will also discuss contemporary world affairs Topics covered include cost concepts, cost-volume- goods from point-of-origin to point-of-consumption.
such as the impact of globalisation, terrorism, and profit analysis, relevant costs, and budgetary control,
PROSPECTUS 2011 61
COURSE MODULES
DIPLOMA IN INTERNATIONAL BUSINESS (IBZ)
International Purchasing International Business Research
Students will learn how to select, engage and manage This is an integrated module designed to examine the
the best suppliers in the world. They will learn how to business and management practices specific to host
prioritise requisitions, conduct financial and operational organisation and country. It covers functional areas
analysis of suppliers, determine the appropriate ordering such as human resource management, marketing,
method, learn techniques to ensure supplier compliance, business development, logistics and the economic,
and perform the role of a purchasing manager. social and cultural environments. Through an integrated
project, students learn to draw data and knowledge
International Marketing from other modules as well as their overseas study trip
This module examines basic concepts and principles and placement.
of the marketing of goods and services across national
borders to enable students to better understand and International Economics & Finance
evaluate the international marketing system in which In this module, students will acquire a basic
products and services are planned, priced, promoted understanding of the tools used to analyse
and distributed. It also helps students to appreciate the contemporary international economics issues. The
interaction of marketing variables in the international module covers current trade barriers and the role
dimension and their impact on marketing decisions. played by international institutions in promoting
global trade. Students also study the principles of
Cross Cultural Perspectives international finance.
This module provides students with an insight into
the complexities of managing organizations across Electronic Business Applications
borders and culture. It provides an analytical framework This module introduces database concepts,
to understanding and explaining the diversity of information systems, value chains and integrated
cultures and values and their impact on international enterprise systems. Students will develop multi-table
business functions. Infused in the module are practical database applications for e-business, incorporating
application tools designed to equip students with the interactive digital media functionalities. They will also
strategies to bridge cultures, as well as awareness gain exposure in buying and selling on the Web using
and observation skills to succeed in cross-cultural auction sites with payment settlement functions. They
interaction and adding value in international business will learn how to improve business processes using
activities. IT systems and tools within an integrated enterprise
system.
LEVEL 3.1
Business Communication 3 LEVEL 3.2
This is a practical module that aims to help students Six-month Internship
to be persuasive in the business world. Students will The internship enables students to acquire work
learn to interact effectively in business meetings and in experience through a planned work immersion of
sales situations by exercising their persuasive selling about six months. The organisations involved are
skills, business etiquette, conversational skills and selected for their capacity to allow students to learn
social graces through role-play and simulations. At different aspects of work in the industry concerned.
the same time, job-hunting skills will be introduced to Assessment of learning outcomes is based on reports
prepare students for a positive start to their careers. by employers, academic supervisors and the students
themselves. Internship may be overseas or with local
businesses active in international business.
62 NGEE ANN POLYTECHNIC
With the rapid economic development of many CAREER PROSPECTS
DIPLOMA IN nations, comes an unprecedented increase
INTERNATIONAL in international trade. As such, facilitators in
international trade are highly sought after.
ISCM graduates can hold managerial and executive
positions in areas such as purchasing management,
SUPPLY CHAIN NEWLY The Diploma in International Supply Chain
Management (ISCM) prepares students to become
supply chain management, shipping documentation,
freight forwarding (air, sea or land), dangerous goods,
MANAGEMENT OFFERED professionals who are responsible for the safe and import/export/tradenet, transportation management
BY BA timely delivery of millions of dollars worth of goods, (planning/scheduling) and risk/crisis management.
(ISCM) over thousands of miles.
ACCREDITATION FOR
3-YEAR COURSE ACCREDITATION FOR
Graduates will be well-equipped with management
skills in international trade operations, international
FURTHER STUDIES
FURTHER STUDIES
logistics and supply chain management. ISCM graduates are eligible for admission to local and
overseas universities. They enjoy advanced standing
Students can look forward to working with in business-related degree programmes of overseas
experienced professional staff in a vibrant universities and some module exemptions from local
learning environment. These staff provide valuable universities.
insights into international best practices. They
also reinforce professional values and provide
a credo of ethical and fair dealing, which is the
bedrock of efficient supply chain operations.
The course hones students’ professionalism and
skills in supply chain management. The broad-based
and hands-on learning experience enhances the
student’s employability in the burgeoning international
supply chain management industry. The course also
offers a wide range of elective modules. The aim of
these modules is to provide every student with the
opportunity to broaden his or her knowledge and
deepen skills in specific areas.
ENTRY REQU
ENTRY REQUIREMENTS
IREMENTS
To be eligible for consideration, candidates must
have the following GCE ‘O’ Level examination (or
equivalent) results and fulfill the aggregate computation
requirements:
Subject ‘O’ Level Grade
English Language 1-6
Mathematics (Elementary/Additional) 1-6
Any three other subjects 1-6
The aggregate computation for selection is based on grades obtained for
English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
(Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
Applied Subject (Grade 1-9) and two other subjects.
PROSPECTUS 2011 63
Module Name Credit Units
COURSE CURRICULUM COURSE MODULES
DIPLOMA IN INTERNATIONAL SUPPLY CHAIN MANAGEMENT (ISCM)
Module Name Credit Units
Level 3.2 (25 hours per week)
Six-month Internship 25
LEVEL 1.1
YEAR 1 Applied Statistics
Level 1.1 (26 hours per week) Students are introduced to basic statistical knowledge
Applied Statistics 4 Notes: and techniques to solve problems. They will gain
Business Computing Applications 4 ^ For more details on Interdisciplinary Studies (IS) an overview of descriptive and inferential statistics,
Global Purchasing & Supply 5 modules, please log on to www.np.edu.sg/is/. focusing on tools and models for decision-making.
Introduction to Freight Forwarding 5 Students are also taught to analyse data and interpret
Electronic Commerce 4 IS Modules the results using a software package.
Sports & Wellness^ 2 The School of Interdisciplinary Studies (IS) delivers
Idea Jumpstart^ 2 a broad-based curriculum, which nurtures a new Business Computing Applications
generation of professionals with multidisciplinary Students will develop the conceptual understanding and
Level 1.2 (26 hours per week) skills and an innovative and entrepreneurial skill development necessary when applying computing
Service Operations Management 4 spirit to meet the challenges of a knowledge to business. Topics include the use of spreadsheets in
Dangerous Goods & Cargo Handling 4 economy. IS offers both prescribed modules and business, database concepts and methods, computer
Mathematics 5 electives to challenge boundaries. Prescribed graphics and presentations, and SQL (the standard
Distribution Management 4 modules develop students’ competencies in language for data manipulation). Students reinforce their
Introduction to SCM & Logistics 5 core areas such as Communication, Innovation understanding through extensive computer practical
Communication Toolkit^ 4 and Enterprise, Culture and Communication, sessions. In addition, project assignments will further
and Personal Mastery and Development, while enhance their skills and knowledge in using computers
YEAR 2 elective modules provide insights into Arts and for typical business applications.
Level 2.1 (24 hours per week) Humanities, Business, Design and Science and
Optimisation & Simulation 4 Technology. Global Purchasing & Supply
Project & Event Logistics 5 This module introduces the topics of purchasing and
Multimodal Transportation 5 supply management including purchasing principles,
Maritime Management 6 policies and processes, supplier evaluation and
Idea Blueprint^ 2 selection, supplier development and management and
Interdisciplinary Studies (IS) module^ 2 strategic issues. It equips students with purchasing
and supply chain analysis type of tools and techniques,
Level 2.2 (25 hours per week) negotiation and coordination skills to work in cross
Customs Brokerage Management 6 functional team to interface with other areas of the
Cold Chain 5 company and the changing role within the business.
Supply Chain Management 4 It provides students with the knowledge on worldwide
Aviation Management 6 sourcing to instill a global prospective in the students.
Idea Launchpad^ 2
Interdisciplinary Studies (IS) module^ 2 Introduction to Freight Forwarding
Students are equipped with the knowledge of air
YEAR 3 and sea freight forwarding from a management
Level 3.1 (22 hours per week) perspective. Topics covered include industry regulators
Ports & Terminals Management 5 and association, aircraft, air cargo import and export,
Project Management 4 transhipment procedures, rates and charges, carriers
Law of International Trade 5 and port clearance procedures, types of ships,
Risk Management 4 international convention and regimes, location of major
World Issues: A Singapore Perspective^ 2 seaports, and operation flows.
Interdisciplinary Studies (IS) module^ 2
64 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN INTERNATIONAL SUPPLY CHAIN MANAGEMENT (ISCM)
Electronic Commerce to linear programming, basic trigonometry, matrices Multimodal Transportation
This module provides students with an insight to the and determinants, and basic differentiation with Students will be equipped with knowledge in the
role of Electronic Commerce in the e-business world. application in maximisation and minimisation. concept of intermodality, types of multimodal
It discusses value creation in e-Supply Chain and documents, ASEAN framework, liability, alternative
Collaborative Commerce leveraging on technologies Distribution Management transport solutions, import and export shipments,
such as workflow engine, groupware, social This module provides students with an understanding project/household removals, and exhibition
networking tools. Further emphasis is conducted on of the various aspects of distribution, and transportation forwarding.
concepts relevant to the logistics industry in the areas of goods and services. Topics covered include the
such as e-Procurement, fulfilling e-commerce orders, functions of physical distribution management, Maritime Management
e-logistics applications, mobile computing and transportation management and costing, traffic This module provides in-depth coverage of a wide
pervasive computing applications including Radio management, containerisation systems, vehicle range of topics such as the role of carriers, types of
Frequency Identification (RFID) technologies. routing and scheduling, and customer services in vessels, containers and cargo gears, preparation of
distribution and transportation. sea waybills and bills of lading, maritime security and
LEVEL 1.2 law, international sea transport conventions, including
Service Operations Management Introduction to SCM & Logistics the Hague-Visby Rules, and major ports of call around
Students are introduced to concepts and techniques Students learn the impact of supply chain management the world.
related to all aspects of the management and operation on the firm in purchasing, operations, logistics and the
of services. The module develops students’ skills in integration among supply chain participants. Topics LEVEL 2.2
both strategic and operational issues pertaining to include an overview of supply chain management, Customs Brokerage Management
services. Topics cover both qualitative and quantitative operations issues in supply chain management, The module equips participants with the fundamental
aspects of service management, balanced scorecard principles and theory of logistics, and future trends. knowledge on import and export, and documentation.
and Six Sigma, so as to give students the wide- Company visits form part of the practical sessions. It also provides the basic knowledge involved in
ranging techniques for ensuring quality and evaluating shipping, purchasing operations, freight forwarding
long-term strategy planning. Students will be able to LEVEL 2.1 and distribution activities.
apply this knowledge for service innovations. Optimisation & Simulation
The module introduces students to a basic computer Cold Chain
Dangerous Goods & Cargo Handling modeling and simulations package that allows the This module discusses the local and international
The module inculcates an understanding of the nature former to construct simple process models. Students regulatory bodies, international handling, and storage
of dangerous goods, and how they are classified and are taught how to write management reports based on practices and standards for different pharmaceutical
identified under the United Nations system. It also the results obtained from a model. and food products. Students are provided with the
covers how the packaging is chosen for the particular tools for the implementation and monitoring of cold
material using UN specification packaging in almost Project & Event Logistics chain quality. Hazard Analysis and Critical Control
every case, and how the packages are marked and This module provides students with knowledge on Point (HACCP) and its implementation in cold chain
labelled. The module also provides students with turnkey projects such as oversize cargo, as well as will be discussed.
knowledge and skills in monitoring loading, stowage, heavy lifts such as earthmoving machinery. Students
securing and unloading of cargo and their care during acquire the skills to plan and ensure safe loading, Supply Chain Management
the voyage and carriage of dangerous goods. stowage, securing, and care of cargoes. They also Students are introduced to the critical concerns
learn about technical considerations and effective involved in the design, control, operation and
Mathematics communication during loading and unloading. The management of supply chain systems. Various models
This module is designed to provide students with an Event Logistics component allows students to and tools developed for supply chain management
adequate knowledge of Mathematics to solve the understand site-survey and analysis, transportation will also be covered. Students are taught simple
logistics and supply chain management problems and handling of exhibits up to the fair grounds, techniques that can be used to analyse various
encountered in their studies. It covers the fundamental dismantling, documentation, customs clearance, and aspects of the supply chain.
concepts in basic algebra, exponential and logarithmic re-packing and re-export.
equations, plane analytic geometry, inequality leading
PROSPECTUS 2011 65
COURSE MODULES
DIPLOMA IN INTERNATIONAL SUPPLY CHAIN MANAGEMENT (ISCM)
Aviation Management Risk Management
This module provides participants with the broad This module teaches the basic concepts of supply chain
understanding of air cargo agency and airline risk and risk management. Topics include an overview
operations. The module is structured so that the of risk management, risk management process, various
participants gain an understanding of aviation freight supply chain risks, sources, categories and strategies
operations and security principles and practice, and in mitigating SC risks, managing supply chains risks
how they need to be applied to achieve business and disruptions, supply chain security and resilience,
success. practical tools for improving the resilience of the supply
chain, and international supply chain security.
LEVEL 3.1
Ports & Terminals Management LEVEL 3.2
This module covers the organisation and administration Six-month Internship
of ports and marine terminals as well as those of This module forms an essential part of the course. It
steamship companies. General cargo operations, provides broad-based and practice-oriented training
tanker terminal operations, container operations, dry to equip students with the appropriate practical
bulk operations, and related technical considerations, management and communication skills. It also offers
including securing and lashing containers are also them the opportunity to acquire the right attitude to
examined. The module reviews concerns regarding enter the industry as logistics technologists. The
port construction, port material handling equipment, six-month programme will be executed in close
physical port and vessel restrictions as well as port collaboration with participating companies in the
and terminal security issues. logistics industry.
Project Management
Students will be introduced to the concepts and
techniques related to project management and team
management. Topics cover Critical Path Method,
Resource Leveling, Project Cost Crashing, PERT,
monitoring the project, communication, leadership,
motivation, teams and diversity. Students learn to
use Microsoft Project 2007 to enter tasks, assign
resources, level resources, set baseline and interim
plans, etc.
Law of International Trade
Students will be equipped with a sound working
knowledge of legal liabilities and rights of Multimodal
Transport Operators in international carriage of
goods, cargo insurance, liability insurance and claims
handling.
66 NGEE ANN POLYTECHNIC
The Diploma in Logistics Management (LMGT) CAREER PROSPECTS
DIPLOMA IN focuses on meeting the manpower needs of
LOGISTICS NEWLY
Singapore’s dynamic logistics industry. Logistics
management has become a very important and
The course prepares students for employment in
any industry or sector with logistics functions. LMGT
MANAGEMENT OFFERED
integral part of business competitiveness. As
such, the course aims to nurture students into
graduates can be a supply chain analyst, logistics
specialist, distribution specialist, distribution planner,
(LMGT) BY BA professionals capable of planning, implementing transportation specialist, inventory analyst and many
and managing the challenges posed by today’s others. Graduates have also found employment with
3-YEAR COURSE demanding logistics businesses. manufacturing companies as buyers or planners.
The course equips students with up-to-date
logistics operations and management know-
ACCREDITATION FOR
how, technologies, as well as business and IT
FURTHER STUDIES
skills essential for logistics management in the LMGT graduates are eligible for admission to local and
new economy. The broad-based multidisciplinary overseas universities. They enjoy advanced standing
approach to training coupled with hands-on learning in business-related degree programmes of overseas
experience prepares students for a challenging universities and some module exemptions from local
and rewarding career in logistics management and universities.
maximises their potential for further studies.
A six-month internship (locally or overseas) or in-
house project experience enhances the students’
problem-solving skills through practical work. It also
provides students with a very good understanding
of logistics operations, issues and challenges
beyond the classroom.
ENTRY REQUIREMENTS
To be eligible for consideration, candidates must
have the following GCE ‘O’ Level examination (or
equivalent) results and fulfill the aggregate computation
requirements:
Subject ‘O’ Level Grade
English Language 1-6
Mathematics (Elementary/Additional) 1-6
Any three other subjects 1-6
The aggregate computation for selection is based on grades obtained for
English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
(Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
Applied Subject (Grade 1-9) and two other subjects.
PROSPECTUS 2011 67
Module Name Credit Units
COURSE CURRICULUM COURSE MODULES
DIPLOMA IN LOGISTICS MANAGEMENT (LMGT)
Module Name Credit Units
Level 3.2 (25 hours per week)
Six-month Internship or 25
LEVEL 1.1
YEAR 1 Introduction to Logistics
In-House Project
Level 1.1 (26 hours per week) Students will study logistics as an integral part of an
Introduction to Logistics 5 entire business operation. Topics include overview of
Web Publishing 4 Notes: logistics, principles and theory of logistics, logistics
Economics 4 ^ For more details on Interdisciplinary Studies (IS) planning and control, logistical operations integration,
Mathematics 5 modules, please log on to www.np.edu.sg/is/. supply chain concepts and future trends. Company
Business Computing Applications 4
visits form part of the practical sessions.
Sports & Wellness^ 2 IS Modules
Idea Jumpstart^ 2 The School of Interdisciplinary Studies (IS) delivers Web Publishing
a broad-based curriculum, which nurtures a new This module equips students with the skills to develop
Level 1.2 (21 hours per week)
generation of professionals with multidisciplinary static Web pages using Web development tools. Topics
Applied Statistics 4
skills and an innovative and entrepreneurial covered include an introduction to the Internet, Internet
Business Finance 4
Enterprise Information Systems 5 spirit to meet the challenges of a knowledge architecture, Hyper Text Markup Language and client-
Quantitative Logistics Analysis 4 economy. IS offers both prescribed modules and side scripting language.
Communication Toolkit^ 4 electives to challenge boundaries. Prescribed
modules develop students’ competencies in Economics
YEAR 2 core areas such as Communication, Innovation This module gives an overall view of macroeconomics
Level 2.1 (27 hours per week) and Enterprise, Culture and Communication, and microeconomics. It focuses more on the
Service Marketing 4 and Personal Mastery and Development, while microeconomics theory of demand and supply,
Warehousing & Storage Systems 5 elective modules provide insights into Arts and resource allocation, consumer behaviour, market
Operation Planning & Control 5 Humanities, Business, Design and Science and demand, production and cost theory, price and output
Facilities Planning & Design 5 Technology. of firms under conditions of perfect and imperfect
Electronic Commerce 4
competition. At the end of the module, students will be
Idea Blueprint^ 2
able to apply the basic concepts of economics and its
Interdisciplinary Studies (IS) module^ 2
tools to analyse economic problems and issues.
Level 2.2 (25 hours per week)
Customer Relationship Management 4 Mathematics
Inventory Management 4 This module is designed to provide students with an
Quality Management 4 adequate knowledge of Mathematics to solve the
Business Process Engineering 4 logistics and supply chain management problems
Distribution & Transportation 5 encountered in their studies. It covers the fundamental
Idea Launchpad^ 2 concepts in basic algebra, exponential and logarithmic
Interdisciplinary Studies (IS) module^ 2 equations, plane analytic geometry, inequality leading to
linear programming, basic trigonometry, matrices and
YEAR 3 determinants, and basic differentiation with application
Level 3.1 (24 hours per week) in maximisation and minimisation.
Chemical Logistics 4
Purchasing Management 4
Supply Chain Management 4
Project Management 4
Global Logistics Management 4
World Issues: A Singapore Perspective^ 2
Interdisciplinary Studies (IS) module^ 2
68 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN LOGISTICS MANAGEMENT (LMGT)
Business Computing Applications and to design an ERP System Software for a small topics covered include master production scheduling,
Students will develop the conceptual understanding enterprise. material requirements planning, capacity planning and
and skill development necessary when applying production activity control. Recent advances in this
computing to business. Topics include the use of Quantitative Logistics Analysis field and the use of computer software in engineering
spreadsheets in business, database concepts and This module introduces students to various operational production applications will be emphasised.
methods, computer graphics and presentations, and decision-making tools, including selected computer
SQL (the standard language for data manipulation). software used for the management and quantitative Facilities Planning & Design
Students reinforce their understanding through analysis of logistics operations in the manufacturing This module exposes students to the analytical aspects
extensive computer practical sessions. In addition, and service industries. Topics include decision tables of the various approaches used in the planning and
project assignments further enhance their skills and and sequential decision trees, linear programming, designing of facilities. Topics include the placement of
knowledge in using computers for typical business transportation method, process planning, analysis, single and multiple facilities, manufacturing processes,
applications. project management, scheduling, location analysis economic evaluation of processes, production
techniques in supply chain management, and systems, assembly line balancing and plant layout.
LEVEL 1.2 simulation of inventory problems. Students also benefit from practical exposure in areas
Applied Statistics such as computer-aided design of plant layout, line
Students are introduced to basic statistical knowledge LEVEL 2.1 balancing and computerised package on the centre-of
and techniques to solve problems. They will gain Service Marketing gravity model for facility location.
an overview of descriptive and inferential statistics, This module teaches the concepts and principles
focusing on tools and models for decision-making. involved in marketing goods and services. The module Electronic Commerce
Students are taught to analyse data and interpret the helps students to better understand and evaluate the This module provides students with an insight to the
results using a software package. marketing system in which products and services are role of Electronic Commerce in the e-business world.
planned, priced, promoted and distributed. Students It discusses value creation in e-Supply Chain and
Business Finance will also appreciate the interaction of marketing Collaborative Commerce leveraging on technologies
This module teaches the basic concepts and principles variables and their impact on marketing decisions. such as workflow engine, groupware, social
of business finance. The module equips students with They will get the opportunity to learn and apply networking tools. Further emphasis is conducted
the basic knowledge of economic factors affecting marketing concepts in a creative way through projects, on concepts relevant to the logistics industry in the
finance, financial statements and analysis, cash flow presentations and case studies. areas such as e-Procurement, fulfilling e-commerce
and financial planning, cost of capital, inventory orders, e-logistics applications, mobile computing
management and cost of quality. Students are trained to Warehousing & Storage Systems and pervasive computing applications including Radio
evaluate the viability of a project with capital budgeting This module gives students an understanding of the Frequency Identification (RFID) technologies.
techniques such as payback period, net present value importance of warehousing and storage management
and internal rate of return, and the profitability of a firm in the overall logistics management of a business LEVEL 2.2
with breakeven analysis. organisation. Topics include warehouse roles in the Customer Relationship Management (CRM)
supply chain management, warehousing decisions This module explains the importance of customer
Enterprise Information Systems and operations, storage systems, warehouse material focus and covers new customer service strategies and
This module shows students the important role handling equipment and management, warehouse technologies. This includes Sales Force Automation,
information systems play in business and industry. layout and design, barcode and radio frequency a technique of CRM using a variety of tactical and
Students are introduced to some of the essential technologies. strategic functions. The module also covers the
functional areas of an enterprise system, like sales analytical aspects of CRM, such as leveraging on
and distribution, production and supply chain Operation Planning & Control data gathered to make strategic decisions, as well
management, and production planning, and the use The module provides students with a thorough as CRM technologies and the ROI calculations. Real-
of an Enterprise Resource Planning (ERP) System understanding of the principles of production life case studies give students an understanding and
Software. Students will be given hands-on experience planning and control and their applications in a wide appreciation of CRM in the e-business working world.
and assignments to identify the business processes spectrum of manufacturing industries. The major
PROSPECTUS 2011 69
COURSE MODULES
DIPLOMA IN LOGISTICS MANAGEMENT (LMGT)
Inventory Management LEVEL 3.1 Global Logistics Management
Students are introduced to techniques that can be used Chemical Logistics The complexity and intensity of today’s global
for maintaining minimum stocks of various industries This module equips students with knowledge of marketplace pose many challenges to logistics
and commercial enterprises, at minimum cost. Special logistics practices in the chemical industry, and the executives and managers. This module provides
emphasis is given to areas within the supply chain transportation, handling and storage of dangerous students with a good foundation in global logistics
where cost of operations could be minimised through goods. This module consists of seven independent operations and an understanding of logistical practices
efficient management of inventory. An analysis of chapters, which cover different areas of managing and their key differences across different nations.
different inventory policies and the use of basic chemicals and their hazards. Guided tutorials, audio
techniques in forecasting and simulation relevant for visual aids such as videos and Audio Video Interleave LEVEL 3.2
inventory management are also included. (Avi) files, quizzes, assignments and a project will be Six-month Internship or In-House Project
used to reinforce the theoretical aspects. This module forms an essential part of the course. It
Quality Management provides broad-based and practice-oriented training
Students will learn the importance of quality, and how Purchasing Management to equip students with the appropriate practical
to apply quality concepts, management of functional This module introduces the topics of purchasing and management and communication skills. It also offers
techniques and statistical techniques. Areas covered supply management including purchasing principles, them the opportunity to acquire the right attitude to
include statistical process controls, acceptance policies and processes, supplier evaluation and enter the industry as logistics technologists. The
sampling techniques and design of experiments. The selection, supplier development and management and six-month programme will be executed in close
functional aspects of quality management such as strategic issues. It equips students with purchasing collaboration with the participating companies in the
benchmarking, quality systems and quality costs are and supply chain analysis type of tools and techniques, logistics industry.
also included to expose students to quality management negotiation and coordination skills to work in cross
functional techniques within the organisation. functional team to interface with other areas of the
company and the changing role within the business.
Business Process Engineering It provides students with the knowledge on worldwide
Business Process Engineering (BPE) is a concept used sourcing to instill a global prospective in the students.
to improve key business processes that will result
in performance improvement and radical change. Supply Chain Management
This module introduces students to the fundamental Students are introduced to the critical concerns involved
principles of innovative process change through BPE. in the design, control, operation and management
The module provides an overview of BPE and how it of supply chain systems. Various models and tools
can be implemented in the organisation. developed for supply chain management will also be
covered. Students are taught simple techniques that
Distribution & Transportation can be used to analyse various aspects of the supply
This module provides students with an understanding chain.
of the various aspects of distribution, and transportation
of goods and services. Topics covered include an Project Management
understanding of the functions of physical distribution Students will be introduced to the concepts and
management, transportation management and costing, techniques related to project management and team
traffic management, containerisation systems, vehicle management. Topics cover Critical Path Method,
routing and scheduling, and customer services in Resource Leveling, Project Cost Crashing, PERT,
distribution and transportation. monitoring the project, communication, leadership,
motivation, teams and diversity. Students learn to use
Microsoft Project 2007 to enter tasks, assign resources,
level resources, set baseline and interim plans, etc.
70 NGEE ANN POLYTECHNIC
The Diploma in Tourism & Resort Management CAREER PROSPECTS
DIPLOMA IN (TRM) prepares students for careers in key sectors
TOURISM of the tourism industry such as Meetings, Incentive
travels, Conventions and Exhibitions (MICE), hospitality
With the development of the Integrated Resorts and
the Marina Bay area, the tourism and resort industry
& RESORT and resort, travel, attractions, food and beverage, and
tourism-related retail.
is growing fast. The industry offers TRM graduates
many career opportunities in MICE, hospitality, travel,
MANAGEMENT TRM equips students with a positive service attitude
food and beverage, and other tourism-related sectors.
TRM graduates can enjoy a wide variety of business
(TRM) as well as relevant skills and knowledge, giving
them a strong business foundation with a global and
management positions in sales and marketing, operations,
facility planning and development, promotions and public
3-YEAR COURSE entrepreneurial focus. relations, consultancy and customer service.
Students learn how to organise conventions and ACCREDITATION FOR
events. They also acquire knowledge in marketing FURTHER STUDIES
and management of hospitality and resort properties,
food and beverage outlets, as well as lifestyle TRM graduates are eligible for admission to local and
establishments. Besides gaining an insight into these overseas universities. They enjoy advanced standing
areas, students also have the opportunity to learn in tourism management, hospitality and related degree
about the travel industry and the management of a programmes.
tourism destination.
ENTRY REQUIREMENTS
To be eligible for consideration, candidates must
have the following GCE ‘O’ Level examination (or
equivalent) results and fulfil the aggregate computation
requirements:
Subject ‘O’ Level Grade
English Language 1-6
Mathematics (Elementary/Additional) 1-6
Any three other subjects 1-6
The aggregate computation for selection is based on grades obtained for
English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
(Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
Applied Subject (Grade 1-9) and two other subjects.
PROSPECTUS 2011 71
Module Name Credit Units
COURSE CURRICULUM COURSE MODULES
DIPLOMA IN TOURISM & RESORT MANAGEMENT (TRM)
Module Name Credit Units
Level 3.2
Six-month Internship 25
LEVEL 1.1
YEAR 1
Business Statistics
Level 1.1 (26 hours per week)
Business Statistics 4 This module introduces basic concepts of statistics,
IT in Business 4 Notes: focusing on basic statistical tools and models for decision-
Macroeconomics 4 ^ For more details on Interdisciplinary Studies (IS) making in the business world. Students will learn how to
Introduction to Tourism & Resort Management 4 modules, please log on to www.np.edu.sg/is/. organise and analyse data and interpret the results.
Leisure & Lifestyle Management 4
Service Quality for Tourism & Resorts 2 IS Modules IT in Business
Sports & Wellness^ 2 The School of Interdisciplinary Studies (IS) delivers This module provides students with a lateral appreciation
Idea Jumpstart^ 2 a broad-based curriculum, which nurtures a new of information systems that can be leveraged upon by
generation of professionals with multidisciplinary businesses for competitive advantage. It aims to help
Level 1.2 (22 hours per week) skills and an innovative and entrepreneurial
Business Communication 1 4 students understand how to use and manage information
spirit to meet the challenges of a knowledge
Business Management 4 technologies to streamline business processes and
economy. IS offers both prescribed modules and
Fundamentals of MICE Management 4 improve business decision making. Students will engage in
electives to challenge boundaries. Prescribed
Hospitality Operations Management 4 discussions on contemporary issues related to the use of
modules develop students’ competencies in
Microeconomics 4 IT in business such as Security Management, Web 2.0 and
core areas such as Communication, Innovation
Cultural Quotient at Work^ 2 ethical use of the corporate IT resources.
and Enterprise, Culture and Communication,
YEAR 2 and Personal Mastery and Development, while
elective modules provide insights into Arts and Macroeconomics
Level 2.1 (24 hours per week)
Humanities, Business, Design and Science and This module surveys the workings of a typical economy.
Business Communication 2 4
Principles of Marketing 4 Technology. Topics include economic growth, unemployment,
Accounting & Finance 4 inflation and the Keynesian model of the macro
Conventions & Events Management 4 economy. References will be made to current case
Hospitality Business Management 4 studies of global, regional and local issues.
Idea Blueprint^ 2
Interdisciplinary Studies (IS) Module^ 2 Introduction to Tourism & Resort Management
This module introduces students to the tourism industry
Level 2.2 (24 hours per week) and its sectors. Students will acquire an understanding
Enterprise Creation & Development 4
of tourism demand and supply, different modes of travel
Food & Beverage Management 4
Tourism & Resort Marketing 4 (air travel, cruise, rail travel & car rental), the hospitality
Tourism Law 4 sector, various types of visitor attractions and travel
Tourism Research 4 products, the impact of tourism, the roles of tourism
Idea Launchpad^ 2 organisations as well as the application of information
Interdisciplinary Studies (IS) Module^ 2 technologies to the tourism industry. Students will also
have an overview of tourism trends, strategies, and
YEAR 3 development in Singapore.
Level 3.1 (24 hours per week)
Business Communication 3 4
Destination Management 4
Industry Project in Tourism 4
Operations Management in Tourism 4
Strategic Travel Management 4
World Issues: A Singapore Perspective^ 2
Interdisciplinary Studies (IS) Module^ 2
72 NGEE ANN POLYTECHNIC
COURSE MODULES
DIPLOMA IN TOURISM & RESORT MANAGEMENT (TRM)
Leisure & Lifestyle Management acquire a broad overview of the skills and knowledge Students will have the opportunity to apply marketing
This module seeks to expose students to the diversity related to individual components of MICE events, and concepts in a creative way through projects,
of leisure and lifestyle activities and the development become familiar with industry trends and practices. presentations and case studies.
of recreational sectors. It will equip the students with
the essential skills and know-how for the successful Hospitality Operations Management Accounting & Finance
planning and management of leisure enterprises, and This module exposes students to the real world The aim of this module is to impart basic accounting
allow students to experience first hand the leading perspective of today’s hospitality industry, locally and and finance knowledge. Students will be taught how
lifestyle trends through a series of experiential learning overseas. Students will be equipped with fundamental to interpret and use financial accounting information
which range from spa, golf, wine and cheese to the skills and knowledge of hotel and resort operations, for decision-making. This module will also cover
appreciation of the arts. including front office operations, housekeeping, budgeting, long term financing, working capital
security and loss prevention management. Students management as well as capital investment analysis.
Service Quality for Tourism & Resorts are also trained to use Opera Front Office System
The module focuses on the strategy, staff and systems by Micros-Fidelio, the world’s leading property Conventions & Events Management
of hospitality service. Students will learn the importance management system in the hospitality industry. This module builds on the Fundamentals of MICE
of service quality in the creation of a “hospitality” Management module. Students learn the important
experience and how service quality affects the bottom- Microeconomics mechanics of MICE and how to plan and organise
line. They will also be able to identify the ingredients of In this module, students will examine the economic MICE events successfully. Topics include programme
service quality and apply the hospitality principles in choices made by consumers, firms and the government, planning, marketing of MICE events, corporate
the tourism and resort industry. and how these decisions affect the market for a event management, venue selection, management
particular good or service. The module incorporates of supporting services, budgeting and sponsorship
LEVEL 1.2 a study of the theory of demand and supply, and management, logistics management, organising
Business Communication 1 discusses production costs, price determination and a press conference, evaluation and post-event
This module introduces both written and oral supply decisions for individual firms in different market reporting.
communication skills to students to build their structures.
confidence in delivering clear and logical messages Hospitality Business Management
to their audience. Students will work through oral LEVEL 2.1 This module exposes students to the essential
presentations and discussion techniques to function Business Communication 2 management issues of operating hospitality
effectively in a team. In addition, students will be given This module creates opportunities for students to enterprises. Topics include management contracts
opportunities to practise crafting business messages, practise and apply their communication skills, and and franchise agreements, sales and marketing,
such as e-mails and short reports, to develop different appreciate the dynamic interplay of elements in yield management and financial controls, distribution
aspects of their oral and written communication. different communication situations. The module channels, and performance indicators. Students will
develops students’ ability to communicate their have the opportunity to examine the operations of
Business Management ideas confidently. Students practise speaking and hotels and resorts locally as well as overseas.
In this module, students will acquire an understanding presentation skills through boardroom presentations
of basic management principles and practices. They and impromptu speeches, and are also taught business LEVEL 2.2
will also learn how managers plan, lead, organise etiquette. Enterprise Creation & Development
and control activities and resources in organisations, Students will learn how to start or invest in a new
as well as how change management, innovation and Principles of Marketing venture and manage an existing business. They will
creativity can enhance organisational performance. This module examines basic concepts and principles apply creative thinking skills to develop new business
of marketing of goods and services. Students will learn ideas and submit a business plan based on a business
Fundamentals of MICE Management to evaluate the marketing system – from planning to model. They will learn about entrepreneurship, types
This module introduces students to the basic concepts pricing to promotion and distribution. It also helps of business ownership, sources of business financing,
and make-up of the Meetings, Incentive travels, students to appreciate the interaction of marketing venture launch and development.
Conventions, Exhibitions (MICE) industry. They will variables and their impact on marketing decisions.
PROSPECTUS 2011 73
COURSE MODULES
DIPLOMA IN TOURISM & RESORT MANAGEMENT (TRM)
Food & Beverage Management learn to interact effectively in business meetings and in Strategic Travel Management
This module provides a basic foundation in food and sales situations by exercising their persuasive selling The module is designed to equip students with
beverage (F&B) management and operation. Students skills, business etiquette, conversational skills and knowledge of current strategic issues and challenges
will learn how to manage an F&B outlet, including social graces through role-play and simulations. At faced by the travel industry. Topics include
providing guests with a delightful dining experience, the same time, job-hunting skills will be introduced to deregulation of the travel industry, how Low Cost
as well as F&B planning, serving, production, and prepare students for a positive start to their careers. Carriers (LCCs) are changing the skies, impact of
control. Issues relating to the profitability of F&B global airline alliance and mergers to travellers and
management will also be emphasised, with focus on Destination Management airlines, and the impact of technology on the industry.
human resource aspects. The objective of this module is to provide students The course will also examine environmental, security
with a sound knowledge of popular travel destinations and safety issues. The module also provides a
Tourism & Resort Marketing around the world and this is of key importance in the comprehensive understanding of the Airline Industry
This module provides students with a comprehensive travel and tourism industry. Students will be introduced and Corporate Travel Management.
understanding of the marketing principles and to basic principles, processes and policies of Tourism
practices within the context of the tourism and resort Development of a destination. The fundamentals of LEVEL 3.2
industry. Topics covered include destination and resort understanding destination management, such as the Six-month Internship
marketing, public relations, and Singapore’s tourism role of a National Tourist Organisation, Travel Value Students will acquire the work experience needed
industry initiatives. Emerging marketing trends and Chain, Destination Life Cycle and Sustainable Tourism for their chosen areas of interest through a six-month
issues in the industry and their implications will also will be the main focus of the module. internship where professional practitioners will act
be discussed. as their mentors. The organisations involved are
Industry Project in Tourism selected for their capacity to allow students to learn
Tourism Law This module enables students to acquire practical different aspects of work in the industry concerned.
Students acquire basic knowledge of the law relevant research and application skills relevant for the tourism Assessment of learning outcomes is based on
to the tourism and hospitality industry. Topics include industry. Students will carry out projects, participate evaluation and reports by employers, academic
the Singapore legal system, contract, tort and agency in discussion forums and interact with industry supervisors and the students themselves.
laws relating to transport and traveller accommodation, practitioners. They will undertake an assignment
rights and duties of hotels, amusement and theme related to tourism, including MICE, F&B, theme parks,
park operators, occupier’s liability, carrier’s liability and resorts and other aspects of the hospitality industry
laws relating to travel agents and regulations relating such as visitor attractions and service quality.
to the sale of food and liquor, gaming, entertainment,
licensing, and insurance. Operations Management in Tourism
This module introduces students to the operations
Tourism Research of service organisations within the tourism industry.
The module aims at giving students the knowledge Students will also be taught management techniques
of marketing research tools and techniques, and the for designing, planning, organising and controlling
skills necessary to plan, design and conduct marketing resources for the delivery of goods and services to
research projects appropriately and effectively. The meet customers’ needs and organisational objectives.
research will be in the context of the tourism industry. Concepts covered include service strategy, new
This module also uses a few analytical techniques and service development, forecasting, technology in
statistical software package. service, service quality, facility location, capacity
management, waiting line management, short-term
LEVEL 3.1 scheduling, vehicle routing, and forecasting.
Business Communication 3
This is a practical module that aims to help students
to be persuasive in the business world. Students will
