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					PROSPECTUS 2011                                                                                                                                                       33




                                                                                                                                                                            SCHOOL OF BUSINESS & ACCOUNTANCY
School of BUSINESS & ACCOUNTANCY
The School of Business & Accountancy (BA) is the          management. In 2010, BA began offering two new          • Diploma in International Supply
                                                                                                                                                    NEW
premier provider of Business and Accountancy              diploma courses - Diploma in International Supply         Chain Management (ISCM)
                                                                                                                                                             EW
education at the polytechnic level in Singapore. Its      Chain Management (ISCM) and Diploma in Logistics        • Diploma in Logistics Management (LMGT) N
rigorous curriculum, excellent student development        Management (LMGT). ISCM equips students with            • Diploma in Tourism & Resort Management (TRM)
programmes, internships with prestigious organisations,   the skills needed to manage the safe and timely
state-of-the-art facilities and dedicated teaching        international delivery of goods while LMGT prepares     FLAGSHIP PROGRAMMES
staff have nurtured thousands of dynamic business         students to meet the challenges posed by today’s        Harnessing the Spirit of Entrepreneurship
professionals for more than four decades since 1963.      demanding logistics businesses.                         BA is the first business school at the polytechnic level
                                                                                                                  in Singapore to launch an Entrepreneurship Option for
Entrepreneurs-Connect@NP (EC@NP), a unit driven           COURSES OFFERED                                         Business Studies students. Students will learn about
by BA, offers product and market study, business          BA offers the following full-time, three-year diploma   the practical problems of starting a business venture
planning and development guidance, and funding            courses:                                                under the Experiential Training for Entrepreneurship
through the Polytechnic’s EnterpriZe! Scheme. In          • Diploma in Accountancy (ACC)                          Development (EXTEND) programme. BA students’
addition, SPRING Singapore’s Young Entrepreneurs          • Diploma in Banking & Financial Services (BFS)         business proposals are assessed and rewarded with
Scheme for Startups, or YES! Startups, provides           • Diploma in Business Information Technology (BIT)      seed funding of up to $3,000 under the Polytechnic’s
students with avenues through which they can realise      • Diploma in Business Studies (BS) with Options in      EnterpriZe! Scheme.
their business dreams.                                      Entrepreneurship, Human Capital Management,
                                                            International Business, Marketing, Marketing
With the rapid economic development of many                 Communication, Psychology, Finance and Service
countries comes an unprecedented increase in                Management
international trade and emphasis on logistics             • Diploma in International Business (IBZ)
                                   34                                                                                                                                               NGEE ANN POLYTECHNIC

                                   EC@NP develops students’ entrepreneurial skills                Achievement Award in the individual category for       students. Over 100 BA students went to China and
SCHOOL OF BUSINESS & ACCOUNTANCY


                                   through activities such as networking sessions with            his exemplary voluntary efforts in providing tuition   Vietnam for their six-month internship. TRM students
                                   notable business personalities. BA also offers a module        to the underprivileged.                                attended a 6-week immersion programme at the
                                   on Enterprise Creation & Development, where students                                                                  Shangri-La Academy, situated within Zhongshan
                                   can acquire skills in starting a business. Students can    •   Joshua Png, a current BS student, won the              University in Zhuhai, China, while ISCM and
                                   opt to work fulltime on their start-ups in the last six        Men’s Juniors, Singapore National Mountain Bike        LMGT students had a 6-week overseas immersion
                                   months of their course.                                        Championship in 2009 and 2010. He went on to           programme at Wuhan University of Science and
                                                                                                  represent Singapore at the inaugural Youth Olympic     Technology, China. Similar immersion programmes are
                                   Real Exposure                                                  Games 2010.                                            also available for BA students to study some modules
                                   Under the Realistic, Experiential & Applied Learning                                                                  at Xiamen University and Shanghai University while
                                   (REAL) programme, BS (Marketing) students plan and         •   A team of five BS (Human Capital Management)            being immersed in the culture of the host country.
                                   implement marketing strategies, and take responsibility        students comprising Siti Sulastri Bte Mohamed
                                   for their respective ventures’ bottom lines. Their             Yusoff, Nur Sukayna Bte Ahmat, Celine Ng,              In March 2010, NP also signed a Memorandum of
                                   counterparts in BIT develop e-business applications            Zakeeyya d/o Mohamed Yusoff and Yusliah                Understanding (MOU) with the Singapore Shippers’
                                   for companies in their second and third year of study.         Bte Mohamed Yusoff, emerged champions in the           Academy (SA) under which IBZ students get to
                                                                                                  Polytechnic Category of the Singapore HR               learn about international trade operations, shipping
                                   Under its Thumbs UP! (Training human resources                 Challenge 2010, organised by the Singapore             procedures and trade agreements from SA trainers.
                                   for better skills – a Unique Programme), BS (Human             Human Resources Institute.                             They will also benefit from internship positions with
                                   Capital Management) students learn to manage a                                                                        member organisations of the Singapore National
                                   simulated organisation providing real life training and    •   Another team of two BFS students, Philip Cheng         Shippers’ Council and have opportunities to be
                                   needs analysis, as well as, plan and conduct training          Yuen Xun and Loh Joo Meng, emerged as one of           attached to overseas offices and participate in
                                   activities with secondary schools and businesses.              the 3 winners of the Singapore Finals for the FedEx/   business mission trips. Selected interns may be given
                                                                                                  JA International Trade Challenge, and represented      study grants for post-diploma or degree programmes.
                                   STUDENT ACHIEVEMENTS                                           Singapore in the Asia Pacific International Trade       In addition, NP and SA will jointly offer an Advanced
                                   •    Several graduates have gone on to win prestigious         Challenge Finals.                                      Diploma in International Business for diploma and
                                        scholarships from local universities. These include                                                              degree holders, as well as other continuous education
                                        Chai Kar Yin (BFS) and Wong Ju Er (BS), who           •   The rigour of our curriculum, teaching and             and training programmes.
                                        were awarded the SMU Scholarship. ACC                     learning environment, as well as global and
                                        graduates Shauna Tio, Joyce Lee and Tian Yalin            industry exposure prepare BA graduates well for        NP has also been appointed as a Continuing Education
                                        won the Nanyang Scholarship at NTU. Scholars at           their university education, and many of them go on     & Training Centre (CET) by the Singapore Workforce
                                        NUS include Fung Yi Biao (BS) who was awarded             to excel in their further studies. These include       Development Agency (WDA) for the retail industry. The
                                        the NUS Undergraduate (Merit) Scholarship.                Phon Hung Kuan (ACC) and Wu Zhixiong (ACC) who         Retail Workforce Skills Qualifications (WSQ) courses
                                                                                                  were awarded First Class Honours for the Bachelor      equip participants with skills and knowledge in the
                                   •    Chong Huixian, an ACC graduate, won the Lee               of Accountancy course at NTU, as well as Tang          retail industry.
                                        Kuan Yew Scholarship To Encourage Upgrading               Yew Fei (BS) who was awarded First Class Honours
                                        Award (LKY-STEP) to pursue her degree at NTU.             at NTU for the Bachelor of Business course at NTU.     BIT also collaborates with various corporate partners
                                                                                                                                                         on the Technopreneurship Incubation Programme
                                   •    BS graduate Danny Seow was awarded the IDA            COLLABORATIONS                                             (TIP), which allows students to develop and implement
                                        National Infocomm Scholarship to pursue his           BA has forged close ties with industry partners and        creative business-IT solutions under the mentorship of
                                        degree at SMU.                                        government bodies to provide its students with             BIT lecturers and corporate partners.
                                                                                              excellent opportunities for internships, exchange
                                   •    Haridharan s/o Jaganathan, an ACC student who         programmes and study trips. For example, ACC final-         All 8 diploma courses emphasise applied and
                                        has suffered from cerebral palsy since birth,         year students go on six-month internship with the “Big     practice-oriented learning and are closely attuned to
                                        received the Youth Inspiration Award 2009 at the      Four” international accounting firms, government-           current industry trends and practices. This ensures
                                        SHINE Youth Festival organised by the Ministry        related agencies and other commercial organisations.       that students are equipped with the most up-to-date
                                        of Community Development Youth and Sports. Hari                                                                  and relevant skills to excel in their careers and further
                                        also received the Perseverance Award from             The School has also built a strong relationship with       studies.
                                        the Asian Women’s Welfare Association TEACH           several overseas organisations and tertiary institutions
                                        ME Services, as well as, the National Youth           for internship and immersion programmes for BA
PROSPECTUS 2011                                                                                                                                35

                  The Diploma in Accountancy (ACC) gives students                            CAREER PROSPECTS
DIPLOMA IN




                                                                                                                                                     DIPLOMA IN ACCOUNTANCY (ACC)
                  a head–start in their careers in accounting. Students

ACCOUNTANCY       learn how to maintain financial records, assess
                  financial performance and potential for growth, as well
                                                                                            ACC graduates are highly sought-after in the fields
                                                                                            of accounting, audit, taxation, finance, consultancy,
(ACC)             as bring value to businesses in terms of strategy and
                  governance.
                                                                                            insurance and banking. With further education and
                                                                                            career development, they can rise to senior positions
3-YEAR COURSE                                                                               such as Audit or Tax Partners and Chief Financial
                  The course comprises foundational modules on                              Officers.
                  financial and managerial accounting, taxation,
                  computing and communication skills. These are                              ACCREDITATION FOR
                  complemented by basics in other related disciplines                        FURTHER STUDIES
                  like economics, information systems, business law,
                  company law and corporate secretarial practice.                           Graduates are eligible for admission to many local and
                                                                                            overseas universities. They enjoy advanced standing in
                  Students are also equipped with auditing skills to                        accountancy or business-related degree programmes
                  review a company’s accounts and procedures to                             in overseas universities and some module exemptions
                  ensure transparency in its financial reporting.                            from local universities.

                  The final year of the course focuses on specialised                        Professional institutions like the Association of
                  and practical training. Students can choose to go on                      Chartered Certified Accountants (ACCA), the Institute
                  a six-month internship with international accounting                      of Chartered Accountants in England and Wales
                  firms, well established organisations and government-                      (ICAEW), the Institute of Chartered Secretaries and
                  related agencies to gain relevant working experience.                     Administrators (ICSA) and the Chartered Institute
                  Alternatively, students can pursue modules related to                     of Management Accountants (CIMA), grant further
                  finance or business.                                                       exemptions in professional examinations for ACC
                                                                                            graduates.
                    ENTRY REQUIREMENTS
                  To be eligible for consideration, candidates must
                  have the following GCE ‘O’ Level examination (or
                  equivalent) results and fulfil the aggregate computation
                  requirements:

                  Subject                             ‘O’ Level Grade
                  English Language                                1-6
                  Mathematics (Elementary/Additional)             1-6
                  Any three other subjects                        1-6
                  The aggregate computation for selection is based on grades obtained for
                  English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
                  (Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
                  Applied Subject (Grade 1-9) and two other subjects.
                               36                                                                                                                                         NGEE ANN POLYTECHNIC

                                                                                        Module Name                             Credit Units
                                COURSE CURRICULUM                                                                                                COURSE MODULES
DIPLOMA IN ACCOUNTANCY (ACC)


                                Module Name                              Credit Units
                                                                                        Level 3.2
                                                                                        Pathway 1                                               LEVEL 1.1
                                YEAR 1                                                  Six-month Internship                              25    Business Statistics
                                Level 1.1 (24 hours per week)                                                                                   This module introduces basic concepts of statistics,
                                Business Statistics                                4    Pathway 2*                                              focusing on basic statistical tools and models for
                                Decision Support with Spreadsheets                 4    Finance Option
                                Introduction to Financial Accounting               4                                                            decision-making in the business world. Students will
                                                                                        Financial Planning                                 4
                                Macroeconomics                                     4    Financial Markets & Services                       4    learn how to organise and analyse data and interpret
                                Business Management                                4    Treasury                                           4    the results.
                                Sports & Wellness^                                 2    International Economics & Finance                  4
                                Idea Jumpstart^                                    2    Investments                                        4    Decision Support with Spreadsheets
                                                                                        Business Option                                         This module equips students with a working knowledge
                                Level 1.2 (26 hours per week)                           International Business OR                          4    of spreadsheets within a business environment.
                                Business Communication 1                           4    International Business Study Mission                    Students will learn to create, capture and manipulate
                                IT in Business                                     4    Enterprise Creation & Development                  4    data in spreadsheet formats to help businesses solve
                                Fundamentals of Financial Accounting               4    Financial Planning                                 4
                                Microeconomics                                     4                                                            problems and improve operations and processes.
                                                                                        Human Resource Management                          4    Students will also learn to use spreadsheets for data
                                Business Law                                       4    Principles of Marketing                            4
                                Taxation 1                                         4                                                            analysis and business intelligence.
                                Cultural Quotient at Work^                         2    International Business Option
                                                                                        International Business OR                          4    Introduction to Financial Accounting
                                YEAR 2                                                  International Business Study Mission                    This module introduces the basic concepts and
                                Level 2.1 (24 hours per week)                           Cross Cultural Perspectives                        4    principles of accounting, the accounting equation,
                                Business Communication 2                           4    International Economics & Finance                  4    double-entry concept, analysis and recording of
                                Cost Accounting                                    4    Global Supply Chain Management                     4    business transactions, and preparation of financial
                                Finance of International Trade                     4    International Purchasing                           4
                                Intermediate Financial Accounting                  4                                                            statements for service and trading concerns.
                                Taxation 2                                         4
                                Idea Blueprint^                                    2    Notes:                                                  Macroeconomics
                                Interdisciplinary Studies (IS) module^             2    ^ For more details on Interdisciplinary Studies (IS)    This module surveys the workings of a typical economy.
                                                                                        modules, please log on to www.np.edu.sg/is/.            Topics include economic growth, unemployment,
                                Level 2.2 (24 hours per week)                           * Students pursuing any of the Pathway 2 Options        inflation and the Keynesian model of the macro
                                Auditing 1                                         4    will have to complete an Internship of about 7
                                                                                        weeks, which carries 5 credit units.                    economy. Reference will be made to current case
                                Enterprise Accounting Applications                 4                                                            studies of global, regional and local issues.
                                Financial Management                               4
                                                                                        IS Modules
                                Company Law & Secretarial Practice                 4    The School of Interdisciplinary Studies (IS) delivers
                                Regulatory Framework of Accounting                 4                                                            Business Management
                                                                                        a broad-based curriculum, which nurtures a new          In this module, students will acquire an understanding
                                Idea Launchpad^                                    2    generation of professionals with multidisciplinary
                                Interdisciplinary Studies (IS) module^             2                                                            of basic management principles and practices. They
                                                                                        skills and an innovative and entrepreneurial
                                                                                        spirit to meet the challenges of a knowledge            will also learn how managers plan, lead, organise
                                YEAR 3                                                  economy. IS offers both prescribed modules and          and control activities and resources in organisations,
                                Level 3.1 (24 hours per week)                           electives to challenge boundaries. Prescribed           as well as how change management, innovation and
                                Advanced Financial Accounting                      4    modules develop students’ competencies in               creativity can enhance organisational performance.
                                Auditing 2                                         4    core areas such as Communication, Innovation
                                Managerial Accounting                              4    and Enterprise, Culture and Communication,
                                Business Communication 3                           4    and Personal Mastery and Development, while
                                Elective                                           4    elective modules provide insights into Arts and
                                                                                        Humanities, Business, Design and Science and
                                World Issues: A Singapore Perspective^             2
                                                                                        Technology.
                                Interdisciplinary Studies (IS) module^             2
PROSPECTUS 2011                                                                                                                                                            37

 COURSE MODULES




                                                                                                                                                                                 DIPLOMA IN ACCOUNTANCY (ACC)
LEVEL 1.2                                                    Business Law                                             remittances and foreign exchange management.
Business Communication 1                                     This module equips students with a basic knowledge of    Students will be able to apply the principles of trade
This module introduces both written and oral                 the law and its application in a business environment.   finance to international business transactions.
communication skills to students to build their              Topics include the Singapore Legal System, Law of
confidence in delivering clear and logical messages           Contract, Agency, Tort, Law of Business Organisations,   Intermediate Financial Accounting
to their audience. Students will work through oral           Intellectual Property Law and Business Ethics.           A follow-on from Fundamentals of Financial
presentations and discussion techniques to function                                                                   Accounting, this module equips students with skills
effectively in a team. In addition, students will be given   Taxation 1                                               to prepare financial statements for partnerships and
opportunities to practise crafting business messages,        This module provides an overview of the Singapore        limited liability companies. In addition, accounting for
such as e-mails and short reports, to develop different      income tax system and its tax administration. Topics     clubs and societies, goods and services tax (GST) and
aspects of their oral and written communication.             include taxation of employment income and other          payroll are also covered.
                                                             income, personal reliefs and parenthood tax rebates,
IT in Business                                               business deductions and goods and services tax           Taxation 2
This module provides students with a lateral                 (GST). Students will learn to prepare income tax         This module expands on the basic tax principles
appreciation of information systems that can be              computations for resident individuals, non-resident      covered in Taxation 1. Topics include the Singapore
leveraged upon by businesses for competitive                 individuals and sole proprietors, and be equipped with   corporate tax system, further/special deductions,
advantage. It aims to help students understand               tax planning strategies for individuals.                 capital allowances, trade losses and donations,
how to use and manage information technologies to                                                                     taxation of foreign-sourced income, investment
streamline business processes and improve business           LEVEL 2.1                                                holding companies, withholding tax system and tax
decision making. Students will engage in discussions         Business Communication 2                                 incentives. Students will learn to prepare income
on contemporary issues related to the use of IT in           This module creates opportunities for students to        tax computations for partnerships and companies,
business such as Security Management, Web 2.0 and            practise and apply their communication skills, and       and apply tax planning strategies in cross-border
ethical use of the corporate IT resources.                   appreciate the dynamic interplay of elements in          transactions.
                                                             different communication situations. The module
Fundamentals of Financial Accounting                         develops students’ ability to communicate their          LEVEL 2.2
Building on the module Introduction to Financial             ideas confidently. Students practise speaking and         Auditing 1
Accounting, this module covers accounting methods,           presentation skills through boardroom presentations      Students will be introduced to the basic concepts,
concepts and principles as well as internal controls in      and impromptu speeches, and are also taught              principles and process of financial auditing, and will
the accounting for cash, credit transactions, inventories    business etiquette.                                      acquire the basic knowledge and functional skills
and fixed assets. Topics like bills of exchange and                                                                    required of an audit assistant in a public accounting
incomplete records are also covered. Students are            Cost Accounting                                          firm. Audit techniques such as communication
also exposed to a commercial accounting software             This module introduces cost terminology, basic           skills and documentation procedures necessary for
package to enhance accounting knowledge.                     concepts and costing procedures to account for           conducting an effective audit are also covered.
                                                             materials, labour and overheads, costing methods
Microeconomics                                               for jobs, processes, joint and by-products, and also     Enterprise Accounting Applications
In this module, students will examine the economic           variable and absorption cost techniques.                 This module exposes students to computerised
choices made by consumers, firms and the government,                                                                   accounting information system. Students are trained
and how these decisions affect the market for a              Finance of International Trade                           in the setting up, operation and maintenance of a set
particular good or service. The module incorporates          This module covers the basic framework of import/        of accounts using commercial accounting software
a study of the theory of demand and supply, and              export finance in a business organisation. Students       packages. They are also introduced to topics like E-
discusses production costs, price determination and          will acquire a working knowledge of import/export        Commerce, Financial Modelling, Enterprise Resource
supply decisions for individual firms in different market     procedures, commonly used shipping terms,                Planning (ERP) systems and eXtensible Business
structures.                                                  documents of trade, trade financing mechanisms,           Reporting Language (XBRL).
                                                             methods of payment, methods of international
                               38                                                                                                                                               NGEE ANN POLYTECHNIC

                                COURSE MODULES
DIPLOMA IN ACCOUNTANCY (ACC)




                               Financial Management                                       corporate governance, and the legal and ethical duties      their players and instruments, and the status of
                               This module provides students with an introduction         of an auditor. Audit approaches and techniques in a         Singapore as a financial centre. The module will also
                               into the financial environment and the role of finance       computer information systems environment are also           trace the relationships between the various markets
                               in business. It considers the financial objectives of       introduced.                                                 and their participants with emphasis on current events,
                               firms, cash planning and cash budgeting, working                                                                        trends and developments in the markets.
                               capital management, the management of current              Managerial Accounting
                               assets, capital budgeting decisions using discounting      In this module, students are introduced to management       Treasury
                               techniques, and the sources of short-term and long-        accounting techniques for planning, control and             This module provides a preview of the background,
                               term funds.                                                decision-making. Standard costing and budgetary             development and mechanics of the treasury business
                                                                                          control techniques are considered together with a           covering money, foreign exchange, futures and options
                               Company Law & Secretarial Practice                         study of relevant costs, cost-volume-pricing analysis       markets, and the instruments traded. The arithmetics
                               This module covers topics such as incorporation            and pricing decisions.                                      and workings of these markets will be examined and
                               procedure and effects, maintenance of statutory                                                                        explored with the aim of giving students an insight into
                               records, conduct of meetings, duties and liabilities       Business Communication 3                                    the dynamics of these markets and their impact on and
                               of directors, rights of members, corporate rescue          This is a practical module that aims to help students       contributions to the financial industry.
                               schemes and liquidation. Students will receive             to be persuasive in the business world. Students will
                               hands-on practice in the filing of statutory returns        learn to interact effectively in business meetings and in   International Economics & Finance
                               through Bizfile using appropriate commercial software       sales situations by exercising their persuasive selling     In this module, students will acquire a basic
                               packages, and become familiar with the Companies           skills, business etiquette, conversational skills and       understanding of the tools used to analyse
                               Act and other relevant statutory requirements.             social graces through role-play and simulations. At         contemporary international economic issues. The
                                                                                          the same time, job-hunting skills will be introduced to     module covers current trade barriers and the role
                               Regulatory Framework of Accounting                         prepare students for a positive start to their careers.     played by international institutions in promoting
                               In this module, students learn to prepare corporate                                                                    global trade. Students will also study the principles of
                               financial statements that comply with Singapore’s           LEVEL 3.2                                                   international finance.
                               Financial Reporting Standards (FRS) and other              PATHWAY 1
                               regulatory requirements. Topics covered include            Six-month Internship                                        Investments
                               disclosure requirements for property plant and             In this programme, students are given the opportunity       Students will learn the principles and practice
                               equipment, leases, financial instruments, investment        to work for about six months in public accounting           of investments, how to analyse and discuss the
                               properties and construction contracts.                     firms, manufacturing firms, banks and the public sector       characteristics of various investment products such
                                                                                          to encourage them to learn beyond the classroom             as equity securities and fixed income securities,
                               LEVEL 3.1                                                  boundaries, with professional practitioners acting as       and to use various valuation techniques to value
                               Advanced Financial Accounting                              their mentors.                                              these securities. Whilst students are exposed to the
                               In this final Financial Accounting module, students                                                                     international financial markets, the module will also
                               learn about the Financial Reporting Standards              PATHWAY 2                                                   focus on the Singapore market, in particular the
                               and requirements for the preparation of cash               FINANCE OPTION                                              Singapore Exchange.
                               flow statements, accounting for foreign currency            Financial Planning
                               transactions, translation of foreign companies’ financial   This module aims to provide a coherent understanding        BUSINESS OPTION
                               statements to the reporting currency, preparation of       of personal financial planning in the midst of the           International Business
                               consolidated financial statements, and the analysis of      changes in the financial services industry and the           This module equips students with a general
                               financial statements of listed companies.                   blurring of product lines within the financial sector.       understanding of the global economy, the environment
                                                                                          The module will equip students with technical and           of the international firm, and the management of
                               Auditing 2                                                 conceptual financial planning knowledge to prepare           international business. Topics include the management
                               Building on the module Auditing 1, students will           them for a career in the financial services industry.        of marketing, operations and human resources with a
                               explore advanced areas of auditing by examining                                                                        global perspective.
                               issues that require professional judgement such as         Financial Markets & Services
                               materiality and risk assessment, audit opinions, fraud,    This module examines the role of the financial markets,      OR
PROSPECTUS 2011                                                                                                                                                           39

 COURSE MODULES




                                                                                                                                                                                DIPLOMA IN ACCOUNTANCY (ACC)
International Business Study Mission                     planning to pricing to promotion and distribution. It      International Economics & Finance
This is an experiential learning module that motivates   also helps students to appreciate the interaction of       In this module, students will acquire a basic
students to learn by exposing them and letting them      marketing variables and their impact on marketing          understanding of the tools used to analyse
interact with the real-world environment. They will      decisions. Students will have the opportunity to apply     contemporary international economic issues. The
prepare for an overseas study mission to a selected      marketing concepts in a creative way through projects,     module covers current trade barriers and the role
country, where they can acquire firsthand knowledge       presentations and case studies.                            played by international institutions in promoting
of and an appreciation for the country’s business                                                                   global trade. Students will also study the principles of
environment and culture. Students will also develop a    INTERNATIONAL BUSINESS OPTION                              international finance.
global business mindset and learn to work effectively    International Business
as a group.                                              This module equips students with a general                 Global Supply Chain Management
                                                         understanding of the global economy, the environment       This module introduces students to the process of
Enterprise Creation & Development                        of the international firm, and the management of            planning, implementing, and the operations of the
Students will learn how to start or invest in a new      international business. Topics include the management      supply chain. It will cover the movement and storage of
venture and manage an existing business. They will       of marketing, operations and human resources with a        raw materials, work-in-process inventory, and finished
apply creative thinking skills to develop new business   global perspective.                                        goods from point-of-origin to point-of-consumption.
ideas and submit a business plan based on a business
model. They will learn about entrepreneurship, types     OR                                                         International Purchasing
of business ownership, sources of business financing,                                                                Students will learn how to select, engage and manage
venture launch and development.                          International Business Study Mission                       the best suppliers in the world. They will learn how to
                                                         This is an experiential learning module that motivates     prioritise requisitions, conduct financial and operational
Financial Planning                                       students to learn by exposing them and letting them        analysis of suppliers, determine the appropriate
This module aims to provide a coherent understanding     interact with the real-world environment. They will        ordering method, learn techniques to ensure supplier
of personal financial planning in the midst of fast       prepare for an overseas study mission to a selected        compliance, and perform the role of a purchasing
changes in the financial services industry and the        country, where they can acquire firsthand knowledge         manager.
blurring of product lines within the financial sector.    of and an appreciation for the country’s business
The module will equip students with technical and        environment and culture. Students will also develop a
conceptual financial planning knowledge to prepare        global business mindset and learn to work effectively
them for a career in the financial services industry.     as a group.

Human Resource Management                                Cross Cultural Perspectives
Students will develop Human Resource (HR)                This module provides students with an insight into
management skills needed by supervisors and              the complexities of managing organisations across
managers to ensure that their organisations attract      borders and culture. It provides an analytical framework
and retain the right people to meet organisational       to understanding and explaining the diversity of
goals. Topics include HR planning, recruitment,          cultures and values and their impact on international
selection, compensation and benefits administration,      business functions. Infused in the module are practical
performance appraisal, career development and            application tools designed to equip students with the
training. Students are also introduced to industrial     strategies to bridge cultures, as well as awareness
relations and globalisation trends.                      and observation skills to succeed in cross-cultural
                                                         interaction and adding value in international business
Principles of Marketing                                  activities.
This module examines basic concepts and principles
of marketing of goods and services. Students will
learn to evaluate the marketing system – from
40                                                                                                                  NGEE ANN POLYTECHNIC

                 The Diploma in Banking & Financial Services (BFS)                          ACCREDITATION FOR
DIPLOMA IN       offers essential business knowledge and specialised                        FURTHER STUDIES
BANKING &        training in banking and financial management,
                 preparing students for the challenges of the dynamic                      BFS graduates enjoy advanced standing in business-
FINANCIAL        financial and business world. BFS examines the role
                 of the financial markets, their players and instruments,
                                                                                           related degree programmes of overseas universities
                                                                                           and some module exemptions from local universities.
SERVICES (BFS)   and the status of Singapore as a financial centre.                         Professional bodies like the Association of Chartered
                                                                                           Certified Accountants (ACCA), Institute of Chartered
3-YEAR COURSE    The course gives students a firm foundation in capital                     Secretaries & Administrators (ICSA), Chartered
                 market and banking practices, credit, treasury and                        Institute of Management Accountants (CIMA),
                 risk management, financial planning and insurance,                         Institute of Banking & Finance (IBF), Singapore
                 investments and wealth management, settlements                            College of Insurance (SCI) and Institute of Chartered
                 and operations, and the management of budgets and                         Accountants in England and Wales (ICAEW) also
                 cash flows of corporations.                                                grant BFS graduates exemptions in professional
                                                                                           examinations.
                 Selected final-year students will have the opportunity
                 to participate in an internship of about six months with                  Graduates are also exempted from one module of
                 financial institutions, government-related agencies,                       the Capital Markets and Financial Advisory Services
                 multinationals and other corporations to gain relevant                    Examination, launched by the Monetary Authority
                 working experience.                                                       of Singapore in line with the licensing framework
                                                                                           under the Securities and Futures Act, and Financial
                   ENTRY REQUIREMENTS                                                      Advisers Act.

                 To be eligible for consideration, candidates must
                 have the following GCE ‘O’ Level examination (or
                 equivalent) results and fulfil the aggregate computation
                 requirements:

                 Subject                             ‘O’ Level Grade
                 English Language                                1-6
                 Mathematics (Elementary/Additional)             1-6
                 Any three other subjects                        1-6
                 The aggregate computation for selection is based on grades obtained for
                 English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
                 (Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
                 Applied Subject (Grade 1-9) and two other subjects.


                   CAREER PROSPECTS
                 BFS graduates will be equipped for success in fields
                 such as personal financial services, financial planning and
                 insurance, credit and marketing, corporate finance and
                 consultancy, investment and wealth management, trade
                 finance, treasury and risk management, operations and
                 settlements.
PROSPECTUS 2011                                                                                                                                                     41

                                                         Module Name                             Credit Units
 COURSE CURRICULUM                                                                                                COURSE MODULES




                                                                                                                                                                          DIPLOMA IN BANKING & FINANCIAL SERVICES (BFS)
 Module Name                              Credit Units
                                                         Level 3.2
                                                         Pathway 1                                               LEVEL 1.1
 YEAR 1                                                  Six-month Internship                              25    Business Management
 Level 1.1 (24 hours per week)                                                                                   In this module, students will acquire an understanding
 Business Management                                4    Pathway 2*                                              of basic management principles and practices. They
 Business Statistics                                4    Electronic Business Applications                   4
 Decision Support with Spreadsheets                 4                                                            will also learn how managers plan, lead, organise
                                                         Human Resource Management                          4    and control activities and resources in organisations,
 Macroeconomics                                     4    International Economics & Finance                  4
 Principles of Accounting                           4                                                            as well as how change management, innovation and
                                                         Elective #                                         4
 Idea Jumpstart^                                    2                                                            creativity can enhance organisational performance.
                                                         Elective #                                         4
 Sports & Wellness^                                 2
                                                                                                                 Business Statistics
 Level 1.2 (24 hours per week)                           Notes:                                                  This module introduces basic concepts of statistics,
 Business Communication 1                           4    ^ For more details on Interdisciplinary Studies (IS)    focusing on basic statistical tools and models for
 Business Law                                       4    modules, please log on to www.np.edu.sg/is/.            decision-making in the business world. Students will
 Customer Service Excellence                        2    * Students pursuing Pathway 2 will have to
 Financial Markets & Services                       4                                                            learn how to organise and analyse data and interpret
                                                         complete an internship of about 7 weeks, which          the results.
 IT in Business                                     4    carries 5 credit units.
 Microeconomics                                     4    # Choice from the following modules:
 Cultural Quotient at Work^                         2    - Business Analytics                                    Decision Support with Spreadsheets
                                                         - Buyer Behaviour                                       This module equips students with a working knowledge
 YEAR 2                                                  - Cost & Managerial Accounting                          of spreadsheets within a business environment.
 Level 2.1 (24 hours per week)                           - Cross Cultural Perspectives                           Students will learn to create, capture and manipulate
 Accounting Applications & Analysis                 4    - Enterprise Creation & Development                     data in spreadsheet formats to help businesses solve
 Finance of International Trade                     4    - International Business OR                             problems and improve operations and processes.
 Financial Management                               4      International Business Study Mission
 Financial Planning                                 4                                                            Students will also learn to use spreadsheets for data
                                                         - Taxation 1                                            analysis and business intelligence.
 Financial Regulations & Practices                  4
 Idea Blueprint^                                    2    IS Modules
 Interdisciplinary Studies (IS) module^             2    The School of Interdisciplinary Studies (IS) delivers   Macroeconomics
                                                         a broad-based curriculum, which nurtures a new          This module surveys the workings of a typical economy.
 Level 2.2 (24 hours per week)                           generation of professionals with multidisciplinary      Topics include economic growth, unemployment,
 Business Communication 2                           4    skills and an innovative and entrepreneurial            inflation and the Keynesian model of the macro
 Corporate Finance & Advisory Services              4    spirit to meet the challenges of a knowledge            economy. Reference will be made to current case
 Credit Management                                  4    economy. IS offers both prescribed modules and          studies of global, regional and local issues.
 Investments                                        4    electives to challenge boundaries. Prescribed
 Treasury                                           4    modules develop students’ competencies in
 Idea Launchpad^                                    2                                                            Principles of Accounting
                                                         core areas such as Communication, Innovation
 Interdisciplinary Studies (IS) module^             2                                                            This module introduces the basic concepts and
                                                         and Enterprise, Culture and Communication,
                                                         and Personal Mastery and Development, while             principles of accounting, and develops students’
 YEAR 3                                                  elective modules provide insights into Arts and         skills in analysing business transactions and financial
 Level 3.1 (24 hours per week)                           Humanities, Business, Design and Science and            statements. Topics include accounting equation,
 Business Communication 3                           4    Technology.                                             double-entry concept, analysis and recording of
 Marketing of Financial Services                    4                                                            business transactions, preparation of financial
 Risk Management                                    4                                                            statements for service and trading concerns, and
 Settlements & Operations Management                4                                                            accounting for cash, inventory and fixed assets.
 Wealth Management                                  4
 World Issues: A Singapore Perspective^             2
 Interdisciplinary Studies (IS) module^             2
                                                42                                                                                                                                                NGEE ANN POLYTECHNIC

                                                 COURSE MODULES
DIPLOMA IN BANKING & FINANCIAL SERVICES (BFS)




                                                LEVEL 1.2                                                    on contemporary issues related to the use of IT in         Financial Planning
                                                Business Communication 1                                     business such as Security Management, Web 2.0 and          This module aims to provide a coherent understanding
                                                This module introduces both written and oral                 ethical use of the corporate IT resources.                 of personal financial planning in the midst of fast
                                                communication skills to students to build their                                                                         changes in the financial services industry and the
                                                confidence in delivering clear and logical messages           Microeconomics                                             blurring of product lines within the financial sector.
                                                to their audience. Students will work through oral           In this module, students will examine the economic         The module will equip students with technical and
                                                presentations and discussion techniques to function          choices made by consumers, firms and the government,        conceptual financial planning knowledge to prepare
                                                effectively in a team. In addition, students will be given   and how these decisions affect the market for a            them for a career in the financial services industry.
                                                opportunities to practise crafting business messages,        particular good or service. The module incorporates
                                                such as e-mails and short reports, to develop different      a study of the theory of demand and supply, and            Financial Regulations & Practices
                                                aspects of their oral and written communication.             discusses production costs, price determination and        This module provides students with an understanding
                                                                                                             supply decisions for individual firms in different market   of banker-customer relationships, their duties and
                                                Business Law                                                 structures.                                                liabilities, and general consumer banking operations.
                                                This module equips students with a basic knowledge of                                                                   Students learn about the use of cheques, different
                                                the law and its application in a business environment.       LEVEL 2.1                                                  types of bank customers, and the impact of events
                                                Topics include the Singapore Legal System, Law of            Accounting Applications & Analysis                         like bankruptcy, death, and garnishee orders on their
                                                Contract, Agency, Tort, Law of Business Organisations,       This module focuses on accounting for partnerships         accounts. They are also introduced to the concept
                                                Intellectual Property Law and Business Ethics.               and companies as well as the financial tools and            of money laundering and the anti-money laundering
                                                                                                             techniques essential in the analysis of companies.         actions taken by local banks.
                                                Customer Service Excellence                                  Additional topics covered include the preparation and
                                                This module gives students the basic understanding           analysis of cash flow statements, an overview of the        LEVEL 2.2
                                                of professional customer service principles and skills       group structure in companies, and an appreciation of       Business Communication 2
                                                for the optimum customer experience. Students will           accounting software.                                       This module creates opportunities for students to
                                                also gain some insights on the importance of service                                                                    practise and apply their communication skills, and
                                                anticipation and how cultural differences may impact         Finance of International Trade                             appreciate the dynamic interplay of elements in
                                                on service encounters as well as service recovery            This module covers the basic framework of import/          different communication situations. The module
                                                strategies.                                                  export finance in a business organisation. Students         develops students’ ability to communicate their
                                                                                                             will acquire a working knowledge of import/export          ideas confidently. Students practise speaking and
                                                Financial Markets & Services                                 procedures, commonly used shipping terms,                  presentation skills through boardroom presentations
                                                This module examines the role of the financial                documents of trade, trade financing mechanisms,             and impromptu speeches, and are also taught
                                                markets, their players and instruments, and the status       methods of payment, methods of international               business etiquette.
                                                of Singapore as a financial centre. The module will also      remittances and foreign exchange management.
                                                trace the relationships between the various markets          Students will be able to apply the principles of trade     Corporate Finance & Advisory Services
                                                and their participants with emphasis on current events,      finance to international business transactions.             Students will be given an overview of the local
                                                trends and developments in the markets.                                                                                 corporate advisory services in investment banking.
                                                                                                             Financial Management                                       Topics include capital and corporate restructuring of
                                                IT in Business                                               This module provides students with an introduction         companies, venture capital financing, initial public
                                                This module provides students with a lateral                 to the financial environment and the role of finance         offerings, rights equity issues, share placements, debt
                                                appreciation of information systems that can be              in business. It considers the financial objectives of       issues, and mergers and takeovers, with reference to
                                                leveraged upon by businesses for competitive                 firms, cash planning and cash budgeting, working            practices in regional countries.
                                                advantage. It aims to help students understand               capital management, the management of current
                                                how to use and manage information technologies to            assets, capital budgeting decisions using discounting
                                                streamline business processes and improve business           techniques, and the sources of short-term and long-
                                                decision making. Students will engage in discussions         term funds.
PROSPECTUS 2011                                                                                                                                                               43

 COURSE MODULES




                                                                                                                                                                                     DIPLOMA IN BANKING & FINANCIAL SERVICES (BFS)
Credit Management                                           Marketing of Financial Services                             LEVEL 3.2
This module provides a framework for the                    This module provides an integrated approach to the          PATHWAY 1
understanding of the lending function in the context        marketing of financial services. It enables students to      Six-month Internship
of a financial institution, as well as the maintenance       gain an overview of financial services marketing and         Under this programme, students acquire the work
of a loan portfolio. Students learn about good lending      equips them with the knowledge and skills needed            experience needed for their chosen areas of interest
practices and how to carry out credit risk assessment       to market financial services. Marketing concepts             through supervised work immersion and on-the-
based on both qualitative and quantitative aspects of       and applications will be infused through interactive        job training of about six months. The organisations
credit evaluation. Case studies are used extensively to     discussions, individual oral presentations and group        involved are financial institutions, government-related
acquaint students with lending scenarios.                   projects.                                                   agencies, multinationals and other corporations, which
                                                                                                                        are selected for their capacity to allow students to learn
Investments                                                 Risk Management                                             different aspects of work in the particular industry.
Students will learn the principles and practice             This module aims to increase students’ awareness of         Professional practitioners act as mentors.
of investments, how to analyse and discuss the              uncertainty and risk in organisations. Students will be
characteristics of various investment products such         introduced to the basic know-how of risk identification      PATHWAY 2
as equity securities and fixed income securities,            and related systems, and structures and processes           Electronic Business Applications
and to use various valuation techniques to value            which can be used to manage risk. An integrated             This module introduces database concepts,
these securities. Whilst students are exposed to the        framework to risk management will be introduced             information systems, value chains and integrated
international financial markets, the module will also        to encapsulate the process of risk management in            enterprise systems. Students will develop multi-table
focus on the Singapore market, in particular the            organisations as well as in project areas such as           database applications for e-business, incorporating
Singapore Exchange.                                         business continuity and crisis management.                  interactive digital media functionalities. They will also
                                                                                                                        gain exposure in buying and selling on the Web using
Treasury                                                    Settlements & Operations Management                         auction sites with payment settlement functions. They
This module provides a preview of the background,           This module provides an overview of the importance of       will learn how to improve business processes using
development and mechanics of the treasury business          compliance, risk management and control in the back         IT systems and tools within an integrated enterprise
covering money, foreign exchange, futures and options       office. Students will be equipped with the knowledge         system.
markets, and the instruments traded. The arithmetics        of the processing flow, various payment systems and
and workings of these markets will be examined and          confirmations for the settlement of trades in the money      Human Resource Management
explored with the aim of giving students an insight into    market, foreign exchange, fixed income and equity            Students will develop Human Resource (HR)
the dynamics of these markets and their impact on           markets, and an understanding of strategic issues           management skills needed by supervisors and
and contributions to the financial industry.                 in operations such as straight-through processing,          managers to ensure that their organisations attract
                                                            business continuity plans and outsourcing.                  and retain the right people to meet organisational
LEVEL 3.1                                                                                                               goals. Topics include HR planning, recruitment,
Business Communication 3                                    Wealth Management                                           selection, compensation and benefits administration,
This is a practical module that aims to help students       This module provides students with an understanding         performance appraisal, career development and
to be persuasive in the business world. Students will       of wealth management in technical skills such as an         training. Students are also introduced to industrial
learn to interact effectively in business meetings and in   overview of different investment products like derivative   relations and globalisation trends.
sales situations by exercising their persuasive selling     & structured products, real estate & reits, unit trusts,
skills, business etiquette, conversational skills and       ETFs etc and the soft skills such as client relationship
social graces through role-play and simulations. At         management and effective selling and communication
the same time, job-hunting skills will be introduced to     techniques. Students will be given an overview of
prepare students for a positive start to their careers.     the private banking business and taught concepts
                                                            involved in wealth management such as investment
                                                            strategies and portfolio performance measurement
                                                            and management and asset allocation.
                                                44                                                                                                                                             NGEE ANN POLYTECHNIC

                                                 COURSE MODULES
DIPLOMA IN BANKING & FINANCIAL SERVICES (BFS)




                                                International Economics & Finance                          management, cost-volume profit analysis, relevant           Taxation 1
                                                In this module, students will acquire a basic              costs and budgetary control.                               This module provides an overview of the Singapore
                                                understanding of the tools used to analyse                                                                            income tax system and its tax administration. Topics
                                                contemporary international economic issues. The            Cross Cultural Perspectives                                include taxation of employment income and other
                                                module covers current trade barriers and the role          This module provides students with an insight into         income, personal reliefs and parenthood tax rebates,
                                                played by international institutions in promoting          the complexities of managing organisations across          business deductions and goods and services tax
                                                global trade. Students will also study the principles of   borders and culture. It provides an analytical framework   (GST). Students will learn to prepare income tax
                                                international finance.                                      to understanding and explaining the diversity of           computations for resident individuals, non-resident
                                                                                                           cultures and values and their impact on international      individuals and sole proprietors, and be equipped with
                                                Electives:                                                 business functions. Infused in the module are practical    tax planning strategies for individuals.
                                                                                                           application tools designed to equip students with the
                                                Business Analytics                                         strategies to bridge cultures, as well as awareness
                                                The module exposes students to the fundamental             and observation skills to succeed in cross-cultural
                                                concepts of business analytics to develop effective        interaction and adding value in international business
                                                analyses and reporting solutions. It explores the          activities.
                                                use of business and technical tools such as data
                                                warehousing, three dimensional data modeling,              Enterprise Creation & Development
                                                aggregation and pivoting that support managers in          Students will learn how to start or invest in a new
                                                the analysis of key business data in order to make         venture and manage an existing business. They will
                                                good business decisions and design appropriate             apply creative thinking skills to develop new business
                                                business strategies. Students will learn to organise       ideas and submit a business plan based on a business
                                                data, develop spreadsheet models, design effective         model. They will learn about entrepreneurship, types
                                                and user-friendly reports and automate data                of business ownership, sources of business financing,
                                                transformation and consolidate tasks.                      venture launch and development.

                                                Buyer Behaviour                                            International Business
                                                The module provides students with an understanding of      This module equips students with a general
                                                buyer behaviour concepts. It explores buying decision      understanding of the global economy, the environment
                                                processes and factors influencing buyer’s decisions.        of the international firm, and the management of
                                                Topics covered include consumer decision-making            international business. Topics include the management
                                                processes, perceptions and attitudes, consumer             of marketing, operations and human resources with a
                                                demographics and lifestyles, and cultural and group        global perspective.
                                                influences on consumers. The application of buyer
                                                behaviour concepts in the development of effective         International Business Study Mission
                                                marketing strategies will be highlighted.                  This is an experiential learning module that motivates
                                                                                                           students to learn by exposing them and letting them
                                                Cost & Managerial Accounting                               interact with the real-world environment. They will
                                                This module equips students with a sound knowledge         prepare for an overseas study mission to a selected
                                                of management accounting principles and techniques,        country, where they can acquire firsthand knowledge
                                                as well as the skills needed in providing an integrated    of and an appreciation for the country’s business
                                                approach to problem solving and decision making            environment and culture. Students will also develop a
                                                in areas such as production and marketing. Topics          global business mindset and learn to work effectively
                                                include cost concepts, cost behaviour, activity-based      as a group.
PROSPECTUS 2011                                                                                                                                  45

                   The Diploma in Business Information Technology                              CAREER PROSPECTS
DIPLOMA IN




                                                                                                                                                       DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY (BIT)
                   (BIT) provides a balanced integration of Business and

BUSINESS           Information Technology (IT) knowledge and skills. It
                   aims to create a new breed of business professionals
                                                                                              All businesses, ranging from the travel and resort
                                                                                              industries to the finance, banking, internet and retail
INFORMATION        who are competent in applying IT to create business
                   value.
                                                                                              sectors, need strong IT support and innovation to
                                                                                              grow and compete with the best in the world. BIT
TECHNOLOGY (BIT)   In the first two years of study, the broad-based
                                                                                              graduates can take advantage of this need to explore
                                                                                              interesting career options and even start up their own
3-YEAR COURSE      curriculum equips students with essential business                         e-businesses!
                   knowledge      in      accounting,   communications,
                   economics, management and marketing, as well                                ACCREDITATION FOR
                   as core technology skills in information processing,                        FURTHER STUDIES
                   networking, server and database systems, interactive
                   digital multimedia, Internet programming, and business                     BIT graduates are eligible for admission to local and
                   systems and processes.                                                     overseas universities. They enjoy advanced standing
                                                                                              in both business and IT-related degree programmes.
                   In the final year, students are offered modules
                   in e-business, enterprise applications, business
                   intelligence, management information systems, and
                   a wide range of electives under the elective options
                   of Marketing, Tourism (a new Option) and Finance.
                   Students gain practical experience through an
                   Integrated Infocommunications Project with real-
                   world companies and an internship. Students also
                   have opportunities to spearhead technopreneurship
                   projects.

                     ENTRY REQUIREMENTS
                   To be eligible for consideration, candidates must
                   have the following GCE ‘O’ Level examination (or
                   equivalent) results and fulfil the aggregate computation
                   requirements:

                   Subject                             ‘O’ Level Grade
                   English Language*                               1-6
                   Mathematics (Elementary/Additional)             1-6
                   Any two other subjects                          1-6
                   The aggregate computation for selection is based on grades obtained
                   for English, Mathematics, Science (Grade 1-9) or Design & Technology
                   (Grade 1-9) or Food & Nutrition (Grade 1-9) or a relevant OSIE / Applied
                   Subject (Grade 1-9) and two other subjects.

                   * Candidates must attain the required grade for English as a first
                   language.
                                                   46                                                                                                                                         NGEE ANN POLYTECHNIC

                                                                                                            Module Name                             Credit Units
                                                    COURSE CURRICULUM                                                                                                COURSE MODULES
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY (BIT)


                                                    Module Name                              Credit Units
                                                                                                            Level 3.2
                                                                                                            Pathway 1* - Elective Option                            LEVEL 1.1
                                                    YEAR 1                                                  Service Operations Management                      4    Business Statistics
                                                    Level 1.1 (24 hours per week)                           Enterprise Business Intelligence                   4    This module introduces basic concepts of statistics,
                                                    Business Statistics                                4    Elective #                                         4    focusing on basic statistical tools and models for
                                                    Macroeconomics                                     4    Elective #                                         4
                                                    Decision Support with Spreadsheets                 4                                                            decision-making in the business world. Students will
                                                                                                            Elective #                                         4    learn how to organise and analyse data and interpret
                                                    Business Applications                              4
                                                    Business Management                                4                                                            the results.
                                                                                                            Pathway 2
                                                    Sports & Wellness^                                 2    Six-month Internship or                           25
                                                    Idea Jumpstart^                                    2    Technopreneurship Incubation Programme                  Macroeconomics
                                                                                                                                                                    This module surveys the workings of a typical economy.
                                                    Level 1.2 (26 hours per week)                                                                                   Topics include economic growth, unemployment,
                                                    Business Communication 1                           4    Notes:                                                  inflation and the Keynesian model of the macro
                                                    Microeconomics                                     4    ^ For more details on Interdisciplinary Studies (IS)    economy. Reference will be made to current case
                                                    Principles of Accounting                           4    modules, please log on to www.np.edu.sg/is/.
                                                    Network & Server Systems                           4                                                            studies of global, regional and local issues.
                                                                                                            * Students pursuing Pathway 1 will have to
                                                    IT in Business                                     4    complete an Internship of about 7 weeks, which
                                                    Cultural Quotient at Work^                         2    carries 5 credit units.                                 Decision Support with Spreadsheets
                                                                                                            # Electives must all be from the same Election          This module equips students with a working knowledge
                                                    YEAR 2                                                  Option. Students pursuing Pathway 1 will have           of spreadsheets within a business environment.
                                                    Level 2.1 (24 hours per week)                           to select an Elective Option pathway (Marketing,        Students will learn to create, capture and manipulate
                                                    Web Database Applications                          4    Finance or Tourism) each comprising 3 Business          data in spreadsheet formats to help businesses solve
                                                    Business Solutions                                 4    modules.                                                problems and improve operations and processes.
                                                    Cost & Managerial Accounting                       4
                                                                                                                                                                    Students will also learn to use spreadsheets for data
                                                    Business Law                                       4    IS Modules
                                                    Business Communication 2                           4                                                            analysis and business intelligence.
                                                                                                            The School of Interdisciplinary Studies (IS) delivers
                                                    Idea Blueprint^                                    2    a broad-based curriculum, which nurtures a new
                                                    Interdisciplinary Studies (IS) module^             2    generation of professionals with multidisciplinary      Business Applications
                                                                                                            skills and an innovative and entrepreneurial            This module gives an overview of modular and event-
                                                    Level 2.2* (24 hours per week)                          spirit to meet the challenges of a knowledge            driven programming concepts. It covers data types,
                                                    Business Systems Analysis & Design                 4    economy. IS offers both prescribed modules and          operators, control structures, common data structures,
                                                    Web & Mobile Applications                          4    electives to challenge boundaries. Prescribed           and the desired characteristics of programmes.
                                                    IT Law & Governance                                4    modules develop students’ competencies in               To ensure relevance to the industry, programming
                                                    Business Analytics                                 4    core areas such as Communication, Innovation            problems presented in this module will be business
                                                    Principles of Marketing                            4    and Enterprise, Culture and Communication,
                                                    Idea Launchpad^                                    2                                                            oriented. Visual C#.NET will be the programming
                                                                                                            and Personal Mastery and Development, while
                                                    Interdisciplinary Studies (IS) module^             2                                                            language used.
                                                                                                            elective modules provide insights into Arts and
                                                                                                            Humanities, Business, Design and Science and
                                                    YEAR 3                                                  Technology.                                             Business Management
                                                    Level 3.1 (26 hours per week)                                                                                   In this module, students will acquire an understanding
                                                    Integrated eBusiness Systems                       6                                                            of basic management principles and practices. They
                                                    Integrated Enterprise Applications                 4                                                            will also learn how managers plan, lead, organise
                                                    Managing eBusiness                                 4                                                            and control activities and resources in organisations,
                                                    Management Information Systems                     4                                                            as well as how change management, innovation and
                                                    Business Communication 3                           4                                                            creativity can enhance organisational performance.
                                                    World Issues: A Singapore Perspective^             2
                                                    Interdisciplinary Studies (IS) module^             2
PROSPECTUS 2011                                                                                                                                                            47

 COURSE MODULES




                                                                                                                                                                                 DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY (BIT)
LEVEL 1.2                                                    IT in Business                                            include cost concepts, cost behaviour, activity-based
Business Communication 1                                     This module provides students with a lateral              management, cost-volume profit analysis, relevant
This module introduces both written and oral                 appreciation of information systems that can be           costs and budgetary control.
communication skills to students to build their              leveraged upon by businesses for competitive
confidence in delivering clear and logical messages           advantage. It aims to help students understand            Business Law
to their audience. Students will work through oral           how to use and manage information technologies to         This module equips students with a basic knowledge of
presentations and discussion techniques to function          streamline business processes and improve business        the law and its application in a business environment.
effectively in a team. In addition, students will be given   decision making. Students will engage in discussions      Topics include the Singapore Legal System, Law of
opportunities to practise crafting business messages,        on contemporary issues related to the use of IT in        Contract, Agency, Tort, Law of Business Organisations
such as e-mails and short reports, to develop different      business such as Security Management, Web 2.0 and         Intellectual Property Law and Business Ethics.
aspects of their oral and written communication.             ethical use of the corporate IT resources.
                                                                                                                       Business Communication 2
Microeconomics                                               LEVEL 2.1                                                 This module creates opportunities for students to
In this module, students will examine the economic           Web Database Applications                                 practise and apply their communication skills, and
choices made by consumers, firms and the government,          This module exposes students to essential relational      appreciate the dynamic interplay of elements in
and how these decisions affect the market for a              database concepts and good design skills to capture,      different communication situations. The module
particular good or service. The module incorporates          store and access information. They will learn to plan     develops students’ ability to communicate their
a study of the theory of demand and supply, and              and analyse requirements, design the database             ideas confidently. Students practise speaking and
discusses production costs, price determination and          schema and implement the database in a Web-based          presentation skills through boardroom presentations
supply decisions for individual firms in different market     environment. Structured Query Language (SQL) will be      and impromptu speeches, and are also taught
structures.                                                  taught intensively. Distributed database concepts and     business etiquette.
                                                             the role that databases play in Web services will also
Principles of Accounting                                     be explored.                                              LEVEL 2.2
This module introduces the basic concepts and                                                                          Business Systems Analysis & Design
principles of accounting, and develops students’             Business Solutions                                        In this module, students learn to use the Systems
skills in analysing business transactions and financial       This module provides students with in-depth study         Development Life Cycle method and the Unified
statements. Topics include accounting equation,              into the underlying principles of Object Oriented         Modelling Language to analyse and design systems
double-entry concept, analysis and recording of              Programming (OOP) techniques for developing               for businesses from an object-oriented perspective.
business transactions, preparation of financial               business solutions. Students will enhance their skills    Students will be taught to improve business processes
statements for service and trading concerns, and             in a high level programming language within an            and workflow, and develop systems specifications.
accounting for cash, inventory and fixed assets.              integrated development environment. Major topics          They will also learn to evaluate alternative systems
                                                             covered include the application of OOP’s concepts         and identify solutions to solve business-related issues
Network & Server Systems                                     of Encapsulation, Inheritance and Polymorphism for        and automate business processes.
This module covers networking terms and the                  elegant and efficient programming. Students will learn
business reasons behind the implementation of                the essentials for developing desktop and mobile
data communications and networking technologies.             applications to address the real-world needs using the
Concepts are applied to real-world business                  appropriate software development environments.
applications. Students will design a simple local
area network, produce a network diagram, monitor             Cost & Managerial Accounting
and manage a network operating system that shares            This module equips students with a sound knowledge
resources with networked computers. They will also           of management accounting principles and techniques,
manage access using current Windows server security          as well as the skills needed in providing an integrated
features.                                                    approach to problem solving and decision making
                                                             in areas such as production and marketing. Topics
                                                   48                                                                                                                                                  NGEE ANN POLYTECHNIC

                                                    COURSE MODULES
DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY (BIT)




                                                   Web & Mobile Applications                                    concepts in a creative way           through   projects,    Information Systems (MIS) issues such as IT security,
                                                   This module equips students with the clarity, insight, and   presentations and case studies.                             ethics, strategic outsourcing, and Business Intelligence
                                                   practical methodology needed to identify appropriate                                                                     systems. Key management models will also be infused
                                                   Web and mobile application solutions. Students               LEVEL 3.1                                                   in the learning process.
                                                   will learn how to develop practical applications that        Integrated eBusiness Systems
                                                   will fit into the complex array of mobile and wireless        Students will learn project management best                 Business Communication 3
                                                   devices, solution providers, technologies, standards,        practices in managing scope, time, cost and quality.        This is a practical module that aims to help students
                                                   architectures, and acronyms. Through real-world case         Skills acquired in prior modules will be used to            to be persuasive in the business world. Students will
                                                   studies, practical examples, and illustrations, students     build an eBusiness application within the Integrated        learn to interact effectively in business meetings and in
                                                   will be able to determine which wireless solutions           Infocomm Project framework (IIP). Students will work        sales situations by exercising their persuasive selling
                                                   offer the greatest business value in a business              in teams through the IIP, which combines related            skills, business etiquette, conversational skills and
                                                   environment.                                                 modules in the same semester and aims to instill in         social graces through role-play and simulations. At
                                                                                                                students disciplined teamwork, collaborative effort,        the same time, job-hunting skills will be introduced to
                                                   IT Law & Governance                                          communication dynamics and holistic understanding           prepare students for a positive start to their careers.
                                                   In this module, students will learn about the impact of      of the development and application of IT in the
                                                   legal, ethical and policy issues on the use of IT. They      business context.                                           LEVEL 3.2
                                                   learn to be mindful of the legal minefields and ethical                                                                   PATHWAY 1 – ELECTIVE OPTIONS
                                                   pitfalls when making business decisions. The module          Integrated Enterprise Applications                          Service Operations Management
                                                   also provides tools, approaches and insights useful in       This module introduces the application of enterprise        This module introduces students to the operations of
                                                   decision-making and the creation of a culture of good        business solutions in varied business sectors. The          service organisations and management techniques for
                                                   corporate governance.                                        business process value-chain is explored. Students          designing, planning, organising and controlling resources
                                                                                                                will learn the core business processes of sales and         for the delivery of goods and services to meet customers’
                                                   Business Analytics                                           marketing, human resource, finance and accounting,           needs and organisational objectives. Concepts covered
                                                   The module exposes students to the fundamental               and supply chain, and the extension of the enterprise       include service facility, managing capacity, managing
                                                   concepts of business analytics to develop effective          systems through business analytics, customer                waiting lines, forecasting demand, process improvement,
                                                   analyses and reporting solutions. It explores the            relationship management and e-commerce.                     project management, inventory management, supply
                                                   use of business and technical tools such as data                                                                         chain management and service quality.
                                                   warehousing, three dimensional data modeling,                Managing eBusiness
                                                   aggregation and pivoting that support managers in            This module explores management and implementation          Enterprise Business Intelligence
                                                   the analysis of key business data in order to make           issues in Electronic Business. Current and emerging         This module exposes students to the fundamental
                                                   good business decisions and design appropriate               e-business models and their related technologies are        concepts of Business Performance Management.
                                                   business strategies. Students will learn to organise         discussed from a managerial perspective. The skills         It explores the use of scorecards, dashboards and
                                                   data, develop spreadsheet models, design effective           that students will acquire include reinventing the future   data visualization tools to aggregate, consolidate
                                                   and user-friendly reports and automate data                  of business through e-commerce, leveraging Internet         and present business performance data for critical
                                                   transformation and consolidate tasks.                        technologies for business advantage, building an e-         analysis and decision-making. Students will learn
                                                                                                                commerce website and writing a business plan for            to interpret and use relevant key performance
                                                   Principles of Marketing                                      technology ventures.                                        indicators and business metrics to address areas of
                                                   This module examines basic concepts and principles                                                                       weakness and capitalize on areas of strength through
                                                   of marketing of goods and services. Students will learn      Management Information Systems                              the implementation of competitive strategies and
                                                   to evaluate the marketing system – from planning to          This module gives students an understanding of              programmes to differentiate the business.
                                                   pricing to promotion and distribution. It also helps         how to use and manage information technologies to
                                                   students to appreciate the interaction of marketing          streamline business processes, improve business
                                                   variables and their impact on marketing decisions.           decision making and gain competitive advantage.
                                                   Students will have the opportunity to apply marketing        Students will engage in contemporary Management
PROSPECTUS 2011                                                                                                                                                          49

 COURSE MODULES




                                                                                                                                                                               DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY (BIT)
Business Elective Option Modules                         group structure in companies, and an appreciation of       by Micros-Fidelio, the world’s leading property
Students not on the 6-month Internship Programme         an accounting software.                                    management system in the hospitality industry.
(or the Technopreneurship Incubation Programme)
will be advised to select an Elective Option Pathway     Financial Management                                       Digital Marketing & Web Analytics
comprising three Business modules, each worth four       This module provides students with an introduction         This module draws out the distinctive features of
credit units.                                            into the financial environment and the role of finance       digital marketing and explores the technological
                                                         in business. It considers the financial objectives of       approaches to collecting Web analytics through log
MARKETING ELECTIVE OPTION                                firms, cash planning and cash budgeting, working            file analysis and page tagging. The relative advantages
Marketing Research                                       capital management, the management of current              and disadvantages of each method are studied.
This module equips students with the knowledge of        assets, capital budgeting decisions using discounting      Students will also develop an understanding of key
marketing research tools and techniques, and the         techniques, and the sources of short-term and long-        Web marketing metrics. These will aid marketers in
skills to plan, design and conduct marketing research    term funds.                                                structuring digital and Web marketing campaigns
effectively. The module also equips them with the                                                                   more effectively.
working knowledge of a statistical software package.     Financial Analytics
                                                         The module introduces students to the operation and        PATHWAY 2 – INTERNSHIP OR TIP
Marketing Communication                                  use of financial analytics application software that        Six-month Internship
This module equips students with an overview of          contributes to improving the financial efficiency in an      Students will be attached to business and IT-related
integrated marketing communication and how it fits        organization. Students will use these software tools       companies and are typically engaged in Business
into overall organisational plans. Students will learn   and integrate data from various sources and data           Applications related project work.
through writing creative briefs, using media vehicles    warehouses to form a composite and consistent view
appropriately, and generating and executing ideas        of the enterprise finance data. Students will also learn    OR
for their chosen product or service. Upon completion     various analytic types and create various finance-
of the module, students should be able to develop,       specific analytic models.                                   Technopreneurship Incubation Programme (TIP)
execute and manage simple marketing communication                                                                   Students will work on innovative self-initiated Business
campaigns.                                               TOURISM ELECTIVE OPTION                                    Application projects that may have commercial value.
                                                         Introduction to Tourism & Resort Management
Digital Marketing & Web Analytics                        This module familiarises students with the tourism
This module draws out the distinctive features of        industry and its various segments. Students will
digital marketing and explores the technological         acquire an understanding of theme parks and resorts,
approaches to collecting Web analytics through log       different modes of travel, management of events and
file analysis and page tagging. The relative advantages   conventions, the impact of tourism, ecotourism and
and disadvantages of each method are studied.            adventure tourism, as well as the roles of tourism
Students will also develop an understanding of key       organisations. Students will also have an overview
Web marketing metrics. These will aid marketers in       of tourism trends, strategies, and tourism and resort
structuring digital and Web marketing campaigns          development in Singapore.
more effectively.
                                                         Hospitality Operations Management
FINANCE ELECTIVE OPTION                                  This module exposes students to the real world
Accounting Applications & Analysis                       perspective of today’s hospitality industry, locally and
This module focuses on accounting for partnerships       overseas. Students will be equipped with fundamental
and companies, as well as the financial tools and         skills and knowledge of hotel and resort operations,
techniques essential in the analysis of companies.       including front office operations, housekeeping,
Additional topics covered include the preparation and    security and loss prevention management. Students
analysis of cash flow statements, an overview of the      are also trained to use Opera Front Office System
50                                                                                                               NGEE ANN POLYTECHNIC

                   The Diploma in Business Studies (BS) gives                   marketing concepts is integrated with actual practices
DIPLOMA IN         students a head-start in business management in              in marketing research, marketing communication, sales

BUSINESS STUDIES   the global economy. The curriculum offers varied
                   specialisation areas – Marketing Communication,
                                                                                management, branding and marketing management.


(BS)               Psychology, Entrepreneurship, Service Management,
                   Human Capital Management, Marketing, International
                                                                                The International Business Option equips students
                                                                                with the knowledge and skills needed to operate in the
3-YEAR COURSE      Business and Finance (a new Option).                         highly globalised Singapore economy and overseas.
                                                                                It cultivates a global perspective on how international
                   The Marketing Communication Option offers a more in-         business is conducted, creates an awareness of
                   depth understanding of how marketing communication           potential business opportunities, and offers an insight
                   tools such as advertising, public relations and sales        into the impact of globalisation on corporate financial
                   promotion, as well as new and old media can be               management and management functions.
                   effectively integrated to market and brand products
                   and services.                                                The new Finance Option offers students an
                                                                                understanding of financial markets and services
                   The Psychology Option is useful for students                 identified as a key growth area in Singapore. This Option
                   interested in careers in management and business to          will complement the Options in Entrepreneurship,
                   understand human behaviour. Such knowledge applies           Human Capital Management, Marketing and Service
                   to areas such as market research, human resource             Management, thus, offering students greater career
                   management, services, advertising, marketing and             options and flexibility.
                   sales.
                                                                                Each Option offers final-year students the chance
                   Ngee Ann Polytechnic (NP) is the first tertiary institution   to participate in an Internship and an overseas
                   in Singapore to introduce the Entrepreneurship               educational trip.
                   Option.   Final-year   Entrepreneurship         students
                   are given opportunities to set up businesses and               ENTRY REQUIREMENTS
                   implement projects under the Experiential Training for
                   Entrepreneurship Development (EXTEND) scheme.                To be eligible for consideration, candidates must
                                                                                have the following GCE ‘O’ Level examination (or
                   NP is also the first to offer the Service Management          equivalent) results and fulfil the aggregate computation
                   Option to meet the needs of emergent service                 requirements:
                   industries. In addition to understanding essential
                   service operations, customer service skills and service      Subject                             ‘O’ Level Grade
                   quality, students also gain a good perspective of the        English Language                                1-6
                   service industry through internships and projects.           Mathematics (Elementary/Additional)             1-6
                                                                                Any three other subjects                        1-6
                   The Human Capital Management Option is offered               The aggregate computation for selection is based on grades obtained for
                   in recognition of its importance to an organisation’s        English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
                   success. It equips students with core Human Resource         (Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
                                                                                Applied Subject (Grade 1-9) and two other subjects.
                   (HR) competencies while providing a strategic
                   and international perspective on managing human
                   resources for a global economy.

                   The Marketing Option allows students to work with
                   business partners to market real products and services.
                   Under the industry-based Realistic Experiential &
                   Applied Learning (REAL) programme, the learning of
PROSPECTUS 2011                                                                                                                                                                51

 CAREER PROSPECTS                                           COURSE CURRICULUM                                       Module Name                                  Credit Units




                                                                                                                                                                                    DIPLOMA IN BUSINESS STUDIES (BS)
In line with the recent emphasis on innovation and          Module Name                              Credit Units
                                                                                                                    Pathway 2
enterprise in spearheading economic growth, the BS          YEAR 1                                                  4 Core modules from another Option@ +                    16
curriculum is geared towards challenging enterprising       Level 1.1 (24 hours per week)                           OR
students to excel in the different business fields. In the   Business Statistics                                4
                                                            Business Management                                4    Pathway 3
first two years of study, the course covers all functions    Decision Support with Spreadsheets                 4    Six-month Internship                                     25
of business, providing a sound foundation and preparing     Macroeconomics                                     4
students for employment in all areas of business.           Organisational Behaviour                           4
                                                            Idea Jumpstart^                                    2    Notes:
BS graduates are sought after by employers in finance,       Sports & Wellness^                                 2    # Students choose one of the 5 Options offered in the
                                                                                                                    semester; namely: Entrepreneurship, Human Capital
banking, information technology, healthcare, lifestyle,     Level 1.2 (24 hours per week)                           Management, Marketing, Marketing Communication and
educational services, retailing and merchandising,          Business Communication 1                           4    Service Management. They will take all the Level 3.1 core
food and beverage, not-for-profit and public services,       Business Law                                       4    modules listed for the Option. The Service Management
marketing, sales, customer service, marketing research,     Customer Service Excellence                        2    Option is only available at Level 3.1 and it is for students
and aspects of marketing communication such as              IT in Business                                     4    intending to pursue Pathway 2 or 3 at Level 3.2. The
                                                            Microeconomics                                     4    International Business Option, Psychology Option and
advertising and media.                                      Principles of Accounting                           4    Finance Option are only offered to students at Level 3.2
                                                            Cultural Quotient at Work^                         2
Graduates can become entrepreneurs, innovators,                                                                     + Please refer to 74 for the modules in the Option.
project coordinators, and executives overseeing             YEAR 2                                                  Options are subject to change and availability.
management, business development, management                Level 2.1 (24 hours per week)
                                                            Accounting Applications & Analysis                 4    † Students can choose to continue with the Option
support, human resources, training, industrial relations,   Business Communication 2                           4    taken at Level 3.1. The Options can be Entrepreneurship,
administration, and compensation.                           International Economics & Finance or                    Human Capital Management, Marketing or Marketing
                                                            Finance of International Trade                     4    Communication. The Service Management Option is not
 ACCREDITATION FOR                                          Principles of Marketing                            4    offered to students intending to pursue Pathway 1.
                                                            Service Operations Management                      4
 FURTHER STUDIES                                            Idea Blueprint^                                    2    @ The Options offered to students are International
                                                            Interdisciplinary Studies (IS) module^             2    Business, Marketing, Psychology and Finance. Students
BS graduates are eligible for admission to local and                                                                choosing to take International Business, Psychology
overseas universities. They enjoy advanced standing         Level 2.2 (24 hours per week)                           or Finance Option will be taking the Level 3.2 modules
in business-related degree programmes of overseas           Cost & Managerial Accounting                       4    of these Options. Students who choose the Marketing
                                                            Electronic Business Applications                   4    Option will be taking the Level 3.1 Marketing Option.
universities and some module exemptions from local          Enterprise Creation & Development                  4
universities.                                               Financial Management                               4    Students will be required to complete an Internship of
                                                            Human Resource Management                          4    about 7 weeks, which carries 5 credit units.
Professional bodies such as the Institute of Chartered      Idea Launchpad^                                    2
                                                            Interdisciplinary Studies (IS) module^             2    ^ For more details on Interdisciplinary Studies (IS)
Secretaries and Administrators (ICSA), the Chartered
                                                            YEAR 3                                                  modules, please log on to www.np.edu.sg/is/.
Institute of Management Accountants (CIMA),
Association of Chartered and Certified Accountants           Common modules
                                                            Business Communication 3                           4    IS Modules
(ACCA) and Institute of Chartered Accountants in            International Business or                               The School of Interdisciplinary Studies (IS) delivers
England and Wales (ICAEW) also grant BS graduates           International Business Study Mission               4    a broad-based curriculum, which nurtures a new
                                                            World Issues: A Singapore Perspective^             2    generation of professionals with multidisciplinary skills
exemptions in professional examinations.                                                                            and an innovative and entrepreneurial spirit to meet
                                                            Interdisciplinary Studies (IS) module^             2
                                                                                                                    the challenges of a knowledge economy. IS offers
                                                            Level 3.1                                               both prescribed modules and electives to challenge
                                                            4 core modules from one Option# +            16         boundaries. Prescribed modules develop students’
                                                                                                                    competencies in core areas such as Communication,
                                                            Level 3.2                                               Innovation and Enterprise, Culture and Communication,
                                                            Pathway 1                                               and Personal Mastery and Development, while elective
                                                            4 remaining modules from the same Option † + 16         modules provide insights into Arts and Humanities,
                                                                                                                    Business, Design and Science and Technology.
                                                            OR
                                   52                                                                                                                                                    NGEE ANN POLYTECHNIC

                                    COURSE MODULES
DIPLOMA IN BUSINESS STUDIES (BS)




                                   LEVEL 1.1                                                     LEVEL 1.2                                                    Microeconomics
                                   Business Statistics                                           Business Communication 1                                     In this module, students will examine the economic
                                   This module introduces basic concepts of statistics,          This module introduces both written and oral                 choices made by consumers, firms and the government,
                                   focusing on basic statistical tools and models for            communication skills to students to build their              and how these decisions affect the market for a
                                   decision-making in the business world. Students will          confidence in delivering clear and logical messages           particular good or service. The module incorporates
                                   learn how to organise and analyse data and interpret          to their audience. Students will work through oral           a study of the theory of demand and supply, and
                                   the results.                                                  presentations and discussion techniques to function          discusses production costs, price determination and
                                                                                                 effectively in a team. In addition, students will be given   supply decisions for individual firms in different market
                                   Business Management                                           opportunities to practise crafting business messages,        structures.
                                   In this module, students will acquire an understanding        such as e-mails and short reports, to develop different
                                   of basic management principles and practices. They            aspects of their oral and written communication.             Principles of Accounting
                                   will also learn how managers plan, organise, lead                                                                          This module introduces the basic concepts and
                                   and control activities and resources in organisations,        Business Law                                                 principles of accounting, and develops students’
                                   as well as how change management, innovation and              This module equips students with a basic knowledge of        skills in analysing business transactions and financial
                                   creativity can enhance organisational performance.            the law and its application in a business environment.       statements. Topics include accounting equation,
                                                                                                 Topics include the Singapore Legal System, Law of            double-entry concept, analysis and recording of
                                   Decision Support with Spreadsheets                            Contract, Agency, Tort, Law of Business Organisations,       business transactions, preparation of financial
                                   This module equips students with a working knowledge          Intellectual Property Law and Business Ethics.               statements for service and trading concerns, and
                                   of spreadsheets within a business environment.                                                                             accounting for cash, inventory and fixed assets.
                                   Students will learn to create, capture and manipulate         Customer Service Excellence
                                   data in spreadsheet formats to help businesses solve          This module gives students the basic understanding           LEVEL 2.1
                                   problems and improve operations and processes.                of professional customer service principles and skills       Accounting Applications & Analysis
                                   Students will also learn to use spreadsheets for data         for the optimum customer experience. Students will           This module focuses on accounting for partnerships
                                   analysis and business intelligence.                           also gain some insights on the importance of service         and companies as well as the financial tools and
                                                                                                 anticipation and how cultural differences may impact         techniques essential in the analysis of companies.
                                   Macroeconomics                                                on service encounters as well as service recovery            Additional topics covered include the preparation and
                                   This module surveys the workings of a typical economy.        strategies.                                                  analysis of cash flow statements, an overview of the
                                   Topics include economic growth, unemployment,                                                                              group structure in companies, and an appreciation of
                                   inflation and the Keynesian model of the macro                 IT in Business                                               an accounting software.
                                   economy. Reference will be made to current case               This module provides students with a lateral
                                   studies of global, regional and local issues.                 appreciation of information systems that can be              Business Communication 2
                                                                                                 leveraged upon by businesses for competitive                 This module creates opportunities for students to
                                   Organisational Behaviour                                      advantage. It aims to help students understand               practise and apply their communication skills, and
                                   This module gives students a basic understanding              how to use and manage information technologies to            appreciate the dynamic interplay of elements in different
                                   of human behaviour at the workplace and provides              streamline business processes and improve business           communication situations. The module develops
                                   them with opportunities to develop interpersonal and          decision making. Students will engage in discussions         students’ ability to communicate their ideas confidently.
                                   intrapersonal skills. This will help them function in their   on contemporary issues related to the use of IT in           Students practise speaking and presentation skills
                                   future careers as managers or executives who are              business such as Security Management, Web 2.0 and            through boardroom presentations and impromptu
                                   able to effectively motivate, promote cooperation and         ethical use of the corporate IT resources.                   speeches, and are also taught business etiquette.
                                   teamwork, manage stress and resolve conflict among
                                   their subordinates. Students are also introduced to
                                   cultural behaviour.
PROSPECTUS 2011                                                                                                                                                             53

 COURSE MODULES




                                                                                                                                                                                  DIPLOMA IN BUSINESS STUDIES (BS)
International Economics & Finance                          management, supply chain management and service            Human Resource Management
In this module, students will acquire a basic              quality.                                                   Students will develop Human Resource (HR)
understanding of the tools used to analyse                                                                            management skills needed by supervisors and managers
contemporary international economic issues. The            LEVEL 2.2                                                  to ensure that their organisations attract and retain the
module covers current trade barriers and the role          Cost & Managerial Accounting                               right people to meet organisational goals. Topics include
played by international institutions in promoting          This module equips students with a sound knowledge         HR planning, recruitment, selection, compensation and
global trade. Students will also study the principles of   of management accounting principles and techniques,        benefits administration, performance appraisal, career
international finance.                                      as well as the skills needed in providing an integrated    development and training. Students are also introduced
                                                           approach to problem-solving and decision making            to industrial relations and globalisation trends.
OR                                                         in areas such as production and marketing. Topics
                                                           include cost concepts, cost behaviour, activity-based      LEVEL 3
Finance of International Trade                             management, cost-volume profit analysis, relevant           COMMON MODULES
This module covers the basic framework of import/          costs and budgetary control.                               Business Communication 3
export finance in a business organisation. Students                                                                    This is a practical module that aims to help students to
will acquire a working knowledge of import/export          Electronic Business Applications                           be persuasive in the business world. Students will learn
procedures, commonly used shipping terms,                  This module introduces database concepts, information      to interact effectively in business meetings and in sales
documents of trade, trade financing mechanisms,             systems, value chains and integrated enterprise systems.   situations by exercising their persuasive selling skills,
methods of payment, methods of international               Students will develop multi-table database applications    business etiquette, conversational skills and social
remittances and foreign exchange management.               for e-business, incorporating interactive digital media    graces through role-play and simulations. At the same
Students will be able to apply the principles of trade     functionalities. They will also gain exposure in buying    time, job-hunting skills will be introduced to prepare
finance to international business transactions.             and selling on the Web using auction sites with payment    students for a positive start to their careers.
                                                           settlement functions. They will learn how to improve
Principles of Marketing                                    business processes using IT systems and tools within       International Business
This module examines basic concepts and principles         an integrated enterprise system.                           This module equips students with a general
of marketing of goods and services. Students will                                                                     understanding of the global economy, the environment
learn to evaluate the marketing system – from              Enterprise Creation & Development                          of the international firm, and the management of
planning to pricing to promotion and distribution. It      Students will learn how to start or invest in a new        international business. Topics include the management
also helps students to appreciate the interaction of       venture and manage an existing business. They will         of marketing, operations and human resources with a
marketing variables and their impact on marketing          apply creative thinking skills to develop new business     global perspective.
decisions. Students will have the opportunity to apply     ideas and submit a business plan based on a business
marketing concepts in a creative way through projects,     model. They will learn about entrepreneurship, types       OR
presentations and case studies.                            of business ownership, sources of business financing,
                                                           venture launch and development.                            International Business Study Mission
Service Operations Management                                                                                         This is an experiential learning module that motivates
This module introduces students to the operations of       Financial Management                                       students to learn by exposing them and letting them
service organisations and management techniques            This module provides students with an introduction         interact with the real-world environment. They will
for designing, planning, organising and controlling        into the financial environment and the role of finance in    prepare for an overseas study mission to a selected
resources for the delivery of goods and services to        business. It considers the financial objectives of firms,    country, where they can acquire firsthand knowledge
meet customers’ needs and organisational objectives.       cash planning and cash budgeting, working capital          of and an appreciation for the country’s business
Concepts covered include service facility, managing        management, the management of current assets, capital      environment and culture. Students will also develop a
capacity, managing waiting lines, forecasting demand,      budgeting decisions using discounting techniques, and      global business mindset and learn to work effectively
process improvement, project management, inventory         the sources of short-term and long-term funds.             as a group.
                                   54                                                                                                                                                NGEE ANN POLYTECHNIC

                                    COURSE MODULES
DIPLOMA IN BUSINESS STUDIES (BS)




                                   ENTREPRENEURSHIP OPTION                                     LEVEL 3.2                                                   Industrial Relations
                                                                                               Entrepreneurship in Practice                                This module focuses on the importance of a tripartite
                                   LEVEL 3.1                                                   This module allows students to integrate and apply          relationship between the employer, employee
                                   Business Opportunities & Franchising                        entrepreneurship concepts to a business development         (represented by the trade union) and the government.
                                   This module equips students with basic skills and           or entrepreneurial project. The project, done in            Students will learn about employee participation, the
                                   knowledge of identifying business opportunities and         consultation with a mentor, will involve information        collective bargaining process, and how to handle
                                   creating an effective feasibility plan through which new    gathering, opportunity evaluation, analysis, creative       grievances and maintain discipline in the organisation.
                                   business ideas are evaluated. Students will learn about     problem-solving, teamwork and communication skills.         Relevant labour legislation in Singapore such as, the
                                   the characteristics of the franchisor and franchisee, and   Students may also participate in the EXTEND scheme          Industrial Relations Act and the Employment Act, will
                                   how to evaluate franchising opportunities. Other topics     where they take on the roles of facilitating, leading and   be covered.
                                   include the legal aspects of franchising, development       implementing entrepreneurial projects.
                                   of franchising strategies and the traits needed to run a                                                                Training & Development
                                   successful franchise.                                       Finance for Entrepreneurial Venture                         In this module, students will learn about the shifting
                                                                                               This module focuses on financial engagement in an            role of training in organisations towards learning and
                                   Business Planning                                           entrepreneurial venture. Students will learn to forecast    strategic training. The emerging new roles of training
                                   This module is designed to teach students how to            and analyse future financial needs, and find out how          and development in the context of globalisation,
                                   apply analytical and innovative thinking to integrate the   to secure funding for a new venture or to expand the        a knowledge-based economy and information
                                   different functional areas of a venture into a business     existing business. Topics covered also include the          technology will also be examined. Students will also
                                   plan. Students will work in teams to appreciate the         structures and legal issues in arranging financing,          gain an understanding of the local training schemes in
                                   finer points of the business planning process in an          investor requirements and expectations, funds               place, and develop the skills to design, conduct and
                                   experiential and stimulating classroom environment.         distribution, due diligence and negotiation.                evaluate a training programme.
                                   Topics focus on the application of basic knowledge
                                   learned in the varied disciplines of Law, Finance,          HUMAN CAPITAL MANAGEMENT OPTION                             LEVEL 3.2
                                   Marketing and Product Development.                                                                                      Human Resource Management Systems
                                                                                               LEVEL 3.1                                                   This module examines the role of strategic HR
                                   Family Business Management                                  Compensation Management                                     planning as an integral part of the business strategy in
                                   This module teaches students to recognise the               This module discusses compensation management as            the new economy. Students are given an overview of
                                   challenges in family business management and the            a competitive tool to support an organisation’s strategic   how technology can be used as a competitive tool for
                                   strategies that best allow the business to succeed and      goals. Students will study the various types of rewards     strategic HR management and the benefits of using
                                   grow from one generation to the next. Topics include        used to attract, retain and motivate employees.             a HR information system to automate HR functions.
                                   power balance and relationships, family conflicts            Students learn how to put in place an effective salary      Students will also have hands-on sessions on the HR
                                   and their resolution, professionalism, leadership           administration process through understanding internal       software package.
                                   succession, estate planning, family business                and external competitiveness. Other topics include
                                   governance and growth strategies.                           establishing pay plans, measuring and paying for            Relationship Management in the Workplace
                                                                                               performance, structuring benefits and services, and          This module equips students with interpersonal skills
                                   Innovation & Product Development                            legal requirements of compensation.                         that are critical in managing good working relationships
                                   Students learn to develop, launch and manage new                                                                        with colleagues, peers, subordinates and supervisors.
                                   products, services and intellectual properties. The         International Employment                                    These skills are useful in helping to manage effective
                                   module guides them along the different stages of            This module discusses the implications of globalisation     relationships at the workplace. The role of the HR
                                   transforming an idea or concept into an innovation,         and its impact on HR management policies and practices.     department as a strategic partner working with other
                                   invention or a business proposition. Topics include         Topics include basic staffing issues as well as cultural     parties in the organisation is also covered.
                                   concept testing, market potential evaluation, product       diversity, values and ethics across regions and managing
                                   design and development, market testing as well as           international assignees. The module also looks at HR
                                   issues relating to intellectual properties.                 practices and business culture in specific countries.
PROSPECTUS 2011                                                                                                                                                                 55

 COURSE MODULES




                                                                                                                                                                                      DIPLOMA IN BUSINESS STUDIES (BS)
Strategic Human Resource Management                      Marketing Research                                               MARKETING COMMUNICATION OPTION
The module explores some of the key changes              This module equips students with the knowledge of
taking place in the global environment, particularly     marketing research tools and techniques, and the                 LEVEL 3.1
organisation restructuring, downsizing, mergers and      skills to plan, design and conduct marketing research            Brand & Marketing Management
acquisitions, and re-engineering. Students will learn    effectively. The module also equips them with the                Students will learn the essence of marketing planning
about the new role of HR professionals in managing       working knowledge of a statistical software package.             including strategic marketing and the importance
a more complex organisation, as well as talent                                                                            of brand management. This is a hands-on module
management and managing change.                          Sales Management                                                 where students are expected to develop a marketing
                                                         In this module, students will learn about managing               plan integrating marketing communication with sales
Human Resource in Action                                 sales people, sales management concepts and sales                management plans for a real product or service.
This module provides students with a unique              management tools. They are expected to use the                   Students are to leverage market research to support
experience of increasing their understanding of          concepts and tools to draw up a sales plan that can be           marketing strategies, which impact sales and brand
Human Resource Management (HRM) by combining             implemented in a real-life situation.                            positioning.
theoretical knowledge with experiential training. They
will integrate and apply HRM concepts to a project       LEVEL 3.2                                                        Marketing Research
that relates to various aspects of HRM, including        Business Planning & Control                                      This module equips students with the knowledge of
recruitment and selection, human resource planning,      In this module, students are grouped into different business     marketing research tools and techniques, and the
performance appraisal, compensation, training and        units to develop and implement an integrated marketing plan      skills to plan, design and conduct marketing research
employee relations.                                      for a real line of products or services. This is done together   effectively. The module also equips them with the
                                                         with the support of industry Business Partners under the         working knowledge of a statistical software package.
MARKETING OPTION                                         REAL programme. Students will be assessed based on
                                                         their attitude, teamwork, leadership qualities, perseverance     Media in Society
LEVEL 3.1                                                and resourcefulness, as well as on performance indicators        This module introduces students to the history,
Brand & Marketing Management                             such as sales turnover, profit and staff morale.                  processes, structures and technological development
Students will learn the essence of marketing planning                                                                     in the mass media in various forms and in industries
including strategic marketing and the importance         Buyer Behaviour                                                  related to the mass media such as advertising and
of brand management. This is a hands-on module           The module provides students with an understanding of            public relations. It also presents an overall picture of
where students are expected to develop a marketing       buyer behaviour concepts. It explores buying decision            the structure of the local media industry, both private
plan integrating marketing communication with sales      processes and factors influencing buyer’s decisions.              and public, and the roles and functions of the various
management plans for a real product or service.          Topics covered include consumer decision-making                  regulatory bodies in Singapore. This module also helps
Students must leverage market research to support        processes, perceptions and attitudes, consumer                   students cultivate the habit of thinking critically about
marketing strategies, which impact sales and brand       demographics and lifestyles, and cultural and group              the media through media critique exercises.
positioning.                                             influences on consumers. The application of buyer
                                                         behaviour concepts in the development of effective               Graphic Communication
Marketing Communication                                  marketing strategies will be highlighted.                        This is a non-examinable and project-intensive module.
This module equips students with an overview of                                                                           It is focused on an introductory level to Graphic
integrated marketing communication and how it fits        Retail Management                                                Communication for the mass communication field,
into overall organisational plans. Students will learn   This module provides students with a comprehensive               emphasising basic visual design skills and terminology,
through writing creative briefs, using media vehicles    study of the principles and practices of retail                  creative visual thinking, problem-solving techniques,
appropriately, and generating and executing ideas        management. Topics include store facility management,            basic layout design and the use of some necessary
for their chosen product or service. Upon completion     store location, merchandise management and                       graphic software. Fundamental elements in the design
of the module, students should be able to develop,       merchandise logistics. Issues on retail creativity and           process are introduced, including typography, imagery,
execute and manage simple marketing communication        productivity will also be explored. Case studies and             colour and layout.
campaigns.                                               projects, among other teaching methods, will be used.
                                   56                                                                                                                                             NGEE ANN POLYTECHNIC

                                    COURSE MODULES
DIPLOMA IN BUSINESS STUDIES (BS)




                                   LEVEL 3.2                                                  integrated in the chosen media to ensure consistency      management applicable in the services sector and
                                   Buyer Behaviour                                            in branding and message delivery.                         its impact on the success and profitability of service
                                   The module provides students with an understanding of                                                                organisations.
                                   buyer behaviour concepts. It explores buying decision      SERVICE MANAGEMENT OPTION
                                   processes and factors influencing buyer’s decisions.
                                   Topics covered include consumer decision-making            LEVEL 3.1                                                 INTERNATIONAL BUSINESS OPTION
                                   processes, perceptions and attitudes, consumer             Customer Relationship Management
                                   demographics and lifestyles, and cultural and group        The module introduces students to Customer                LEVEL 3.2
                                   influences on consumers. The application of buyer           Relationship Management (CRM) and how it can affect       Cross Cultural Perspectives
                                   behaviour concepts in the development of effective         the business’ bottom-line. Students will understand       This module provides students with an insight into
                                   marketing strategies will be highlighted.                  how technology has helped organisations in CRM.           the complexities of managing organisations across
                                                                                              This includes both front office operations and back-       borders and culture. It provides an analytical framework
                                   Advertising                                                end customer information management. The module           to understanding and explaining the diversity of
                                   This module is designed to expose students to the          helps students develop the right service attributes and   cultures and values and their impact on international
                                   basic principles and concepts of advertising, with         equips them with the required customer service skills.    business functions. Infused in the module are practical
                                   emphasis on their application in the creative processes.                                                             application tools designed to equip students with the
                                   Topics include the review of advertising agency            Service Innovation & Strategy                             strategies to bridge cultures, as well as awareness
                                   structure, consumer insights, advertising strategies,      This module provides an overview of the various           and observation skills to succeed in cross-cultural
                                   branding, new media, planning and evaluation of            aspects and business issues inherent in service           interaction and adding value in international business
                                   advertising campaigns. Students will have to develop       organisations and introduces the range of success         activities.
                                   an advertising campaign plan for a consumer product        factors that are prerequisites for organisational
                                   using both traditional and new media platforms.            competitiveness. Students will learn how technology       International Economics & Finance
                                                                                              and innovation are harnessed alongside operations,        In this module, students will acquire a basic
                                   Public Relations                                           marketing and human resource to create a synergised       understanding of the tools used to analyse
                                   Students are introduced to the basic principles and        service management system.                                contemporary international economic issues. The
                                   practices of public relations (PR). They will acquire                                                                module covers current trade barriers and the role
                                   the necessary strategic planning skills and the ability    Service Quality Management                                played by international institutions in promoting
                                   to apply the various tools and techniques learnt to        In this module, students will learn about the             global trade. Students will also study the principles of
                                   develop PR programmes. They will also learn how to         importance of service quality and how it affects the      international finance.
                                   manage and optimise relations with the mass media          business’ bottom-line. Topics include identifying
                                   and apply the principles of persuasive writing for         service components, designing service processes,          OR
                                   various audiences.                                         developing measuring instruments for customer
                                                                                              feedback, developing skills in managing customers in      Finance of International Trade
                                   Marketing Communication in Practice                        different situations and understanding some service       This module covers the basic framework of import/
                                   This is an intensive hands-on module where students        quality standards.                                        export finance in a business organisation. Students
                                   apply marketing concepts to develop an integrated                                                                    will acquire a working knowledge of import/export
                                   marketing communication plan for a real-life product       Service Logistics Management                              procedures, commonly used shipping terms,
                                   or service. The plan, supported by research, will          Service Logistics encompasses all activities associated   documents of trade, trade financing mechanisms,
                                   incorporate suitable marketing communication tools,        with the flow and transformation of goods from the raw     methods of payment, methods of international
                                   creative brief, creative idea, media plan, projected       materials stage, through to the end-user, as well as      remittances and foreign exchange management.
                                   budget and campaign measurements. Students                 the associated information flow. This module focuses       Students will be able to apply the principles of trade
                                   will execute the plan and demonstrate how they are         on important concepts of logistics and supply chain       finance to international business transactions.
PROSPECTUS 2011                                                                                                                                                                57

 COURSE MODULES




                                                                                                                                                                                     DIPLOMA IN BUSINESS STUDIES (BS)
Global Supply Chain Management                                Psychology for Managing People                              and their participants with emphasis on current events,
This module introduces students to the process of             This module covers the psychology of employees and          trends and developments in the markets.
planning, implementing, and the operations of the             their working environments. It introduces industrial/
supply chain. It will cover the movement and storage of       organisational psychology and counselling psychology        Investments
raw materials, work-in-process inventory, and finished         that impact the well-being and performance of               Students will learn the principles and practice
goods from point-of-origin to point-of-consumption.           employees. Topics covered include psychological             of investments, how to analyse and discuss the
                                                              testing for staffing and selection, socialisation of staff   characteristics of various investment products such
International Purchasing                                      through orientation and staff maintenance, the use of       as equity securities and fixed income securities,
Students will learn how to select, engage and                 counselling for conflict management and resistance           and to use various valuation techniques to value
manage the best suppliers in the world. They will             to change, learning principles for training, and career     these securities. Whilst students are exposed to the
learn how to prioritise requisitions, conduct financial        development. Students will explore issues in people         international financial markets, the module will also
and operational analysis of suppliers, determine the          management and organisational behaviours at the             focus on the Singapore market, in particular the
appropriate ordering method, learn techniques to              workplace.                                                  Singapore Exchange.
ensure supplier compliance, and perform the role of a
purchasing manager.                                           Social Psychology                                           Treasury
                                                              This module explores the nature and causes of human         This module provides a preview of the background,
PSYCHOLOGY OPTION                                             behaviour – their actions, feelings, beliefs, memories,     development and mechanics of the treasury business
                                                              and inferences – in relation to other people. The aim is    covering money, foreign exchange, futures and options
LEVEL 3.2                                                     to provide an understanding of the mechanisms and           markets, and the instruments traded. The arithmetics
Consumer Psychology                                           processes by which social behaviours are shaped by          and workings of these markets will be examined and
This module examines the psychology of consumption            various social, cognitive, environmental, cultural and      explored with the aim of giving students an insight into
and consumer behaviour, and offers models to                  biological factors.                                         the dynamics of these markets and their impact on
understand and predict them. The models incorporate                                                                       and contributions to the financial industry.
the consumer decision processes including problem             FINANCE OPTION
recognition, consumer needs and motivation, the                                                                           LEVEL 3.2
search process, alternative evaluation, purchase              LEVEL 3.2
and post-purchase feedback. Market segmentation,              Credit Management                                           Six-month Internship
social influence and cultural influences on consumer            This module provides a framework for the                    Under this programme, students acquire the work
behaviour as well as compulsive buying and                    understanding of the lending function in the context        experience needed for their chosen areas of interest
consumerism will be covered.                                  of a financial institution, as well as the maintenance       through supervised work immersion and on-the-
                                                              of a loan portfolio. Students learn about good lending      job training of about six months. The organisations
Foundations of Business Psychology                            practices and how to carry out credit risk assessment       involved are financial institutions, government-related
This module builds the foundations of psychological           based on both qualitative and quantitative aspects of       agencies, multinationals and other corporations,
theory and practice as a scientific study of human             credit evaluation. Case studies are used extensively to     which are selected for their capacity to allow students
behaviour relevant to business. It introduces the different   acquaint students with lending scenarios.                   to learn different aspects of work in the particular
fields in psychology, such as social, developmental,                                                                       industry. Professional practitioners act as mentors.
cognitive, abnormal, personality and biological, that         Financial Markets & Services
could impact behaviour at the workplace. Students             This module examines the role of the financial markets,
will participate in activities that allow them to reflect,     their players and instruments, and the status of
analyse, evaluate and enquire about behaviour in and          Singapore as a financial centre. The module will also
outside the workplace.                                        trace the relationships between the various markets
58                                                                                                                    NGEE ANN POLYTECHNIC

                 The Diploma in International Business (IBZ) aims                           CAREER PROSPECTS
DIPLOMA IN       to develop students into enterprising business-savvy

INTERNATIONAL    professionals capable of taking on challenges and
                 managing complex issues in the competitive global
                                                                                           With Singapore businesses expanding overseas in
                                                                                           increasing numbers and an escalating number of
BUSINESS (IBZ)   market.                                                                   Free Trade Agreements signed between Singapore
                                                                                           and other countries, there is an urgent demand for
3-YEAR COURSE    IBZ provides students with first-hand international                        professionally trained personnel in various areas of
                 experiences and a firm foundation in business skills                       international trade and business such as import and
                 that enable them to function well in cross-cultural                       export, trade development, international purchasing,
                 environments. They will be ready to take on any                           international finance, cross cultural human resource
                 business assignments in the globalised marketplace.                       management, global supply chain management and
                                                                                           business development.
                 Students will develop key business competencies
                 in areas such as human resource management,                               IBZ graduates can be hired as business development
                 marketing, information technology, finance, supply                         executives, sales and marketing executives, HRM
                 chain management and in the more specific                                  professionals, operations and logistics executives,
                 international business domains of trade development                       international buyers in various industries like services,
                 and practices, international purchasing, logistics and                    trading, property development, education, tourism and
                 cross-cultural management.                                                hospitality, financial and healthcare.

                 Students will also have the unique opportunity to learn
                                                                                            ACCREDITATION FOR
                 about International Business through innovative and
                                                                                            FURTHER STUDIES
                 experiential international immersive programmes.
                 These programmes give them the opportunity to                             IBZ graduates are eligible for admission to local and
                 establish regional business networks, and help                            overseas universities. They enjoy advanced standing
                 them develop traits such as resilience, adaptability                      in business-related degree programmes of overseas
                 and cultural sensitivity, which are essential for any                     universities and some module exemptions from local
                 successful international business professional.                           universities.
                 The course will culminate in a six-month overseas
                 internship or an internship with a local business active
                 in international business.

                   ENTRY REQUIREMENTS
                 To be eligible for consideration, candidates must
                 have the following GCE ‘O’ Level examination (or
                 equivalent) results and fulfil the aggregate computation
                 requirements:

                 Subject                             ‘O’ Level Grade
                 English Language                                1-6
                 Mathematics (Elementary/Additional)             1-6
                 Any three other subjects                        1-6

                 The aggregate computation for selection is based on grades obtained for
                 English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
                 (Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
                 Applied Subject (Grade 1-9) and two other subjects.
PROSPECTUS 2011                                                                                                                                                         59

                                                         Module Name                             Credit Units
 COURSE CURRICULUM                                                                                                COURSE MODULES




                                                                                                                                                                              DIPLOMA IN INTERNATIONAL BUSINESS (IBZ)
 Module Name                              Credit Units
                                                         Level 3.1 (24 hours per week)
                                                         Six-month Internship                              25
                                                                                                                 LEVEL 1.1
 YEAR 1
                                                                                                                 Business Statistics
 Level 1.1 (24 hours per week)
                                                                                                                 This module introduces basic concepts of statistics,
 Business Statistics                                4
                                                         Notes:                                                  focusing on basic statistical tools and models for
 International Business Environment                 4
                                                         ^ For more details on Interdisciplinary Studies (IS)    decision-making in the business world. Students will
 Business Management                                4
                                                         modules, please log on to www.np.edu.sg/is/.            learn how to organise and analyze data and interpret
 Decision Support with Spreadsheets                 4
 Macroeconomics                                     4                                                            the results.
 Idea Jumpstart^                                    2    IS Modules
 Sports & Wellness^                                 2    The School of Interdisciplinary Studies (IS) delivers   International Business Environment
                                                         a broad-based curriculum, which nurtures a new          In this module, students learn how the social, cultural
 Level 1.2 (24 hours per week)                           generation of professionals with multidisciplinary      and legal environments of a foreign country affect
 Business Law                                       4    skills and an innovative and entrepreneurial            its business environment. It also helps students
 IT in Business                                     4    spirit to meet the challenges of a knowledge
                                                                                                                 understand the role and impact of international trade
 Microeconomics                                     4    economy. IS offers both prescribed modules and
                                                                                                                 agreements.
 Accounting & Finance                               4    electives to challenge boundaries. Prescribed
 Regional and World Affairs                         4    modules develop students’ competencies in
                                                                                                                 Business Management
 Business Communication 1                           4    core areas such as Communication, Innovation
                                                         and Enterprise, Culture and Communication,              In this module, students will acquire an understanding
                                                         and Personal Mastery and Development, while             of basic management principles and practices. They
 YEAR 2
                                                         elective modules provide insights into Arts and         will also learn how managers plan, lead, organise and
 Level 2.1 (24 hours per week)
 Business Communication 2                           4    Humanities, Business, Design and Science and            control activities and resources in organisations, as well
 International Human Resource Management            4    Technology.                                             as how change management, innovation and creativity
 Cost & Managerial Accounting                       4                                                            can enhance organisational performance.
 Service Operations Management                      4
 International Trade & Practices                    4                                                            Decision Support with Spreadsheets
 Idea Blueprint^                                    2                                                            This module equips students with a working knowledge
 Interdisciplinary Studies (IS) Module^             2                                                            of spreadsheets within a business environment.
                                                                                                                 Students will learn to create, capture and manipulate
 Level 2.2 (24 hours per week)                                                                                   data in spreadsheet formats to help businesses solve
 Enterprise Creation & Development                  4                                                            problems and improve operations and processes.
 Global Supply Chain Management                     4                                                            Students will also learn to use spreadsheets for data
 International Purchasing                           4                                                            analysis and business intelligence.
 International Marketing                            4
 Cross Cultural Perspectives                        4
                                                                                                                 Macroeconomics
 Idea Launchpad^                                    2
                                                                                                                 This module surveys the workings of a typical economy.
 Interdisciplinary Studies (IS) Module^             2
                                                                                                                 Topics include economic growth, unemployment,
 YEAR 3                                                                                                          inflation and the Keynesian model of the macro
 Level 3.1 (24 hours per week)                                                                                   economy. Reference will be made to current case
 Business Communication 3                           4                                                            studies of global, regional and local issues.
 International Business Research                    4
 International Economics & Finance                  4
 Electronic Business Applications                   4
 Elective                                           4
 World Issues: A Singapore Perspective^             2
 Interdisciplinary Studies (IS) Module^             2
                                          60                                                                                                                                                NGEE ANN POLYTECHNIC

                                           COURSE MODULES
DIPLOMA IN INTERNATIONAL BUSINESS (IBZ)




                                          LEVEL 1.2                                                  threats of climatic environmental disasters, emergence       as well as, how they could be applied in both the
                                          Business Law                                               of economic powers in Asia and political alliances.          manufacturing and non-manufacturing organisations.
                                          This module equips students with a basic knowledge of
                                          the law and its application in a business environment.     Business Communication 1                                     Service Operations Management
                                          Topics include the Singapore Legal System, Law of          This module introduces both written and oral                 This module introduces students to the operations of
                                          Contract, Agency, Tort, Law of Business Organisations,     communication skills to students to build their              service organisations and management techniques
                                          Intellectual Property Law and Business Ethics.             confidence in delivering clear and logical messages           for designing, planning, organising and controlling
                                                                                                     to their audience. Students will work through oral           resources for the delivery of goods and services to
                                          IT in Business                                             presentation and discussion techniques to function           meet customers’ needs and organisational objectives.
                                          This module provides students with a lateral               effectively in a team. In addition, students will be given   Concepts covered include service facility, managing
                                          appreciation of information systems that can be            opportunities to practise crafting business messages,        capacity, managing waiting lines, forecasting demand,
                                          leveraged upon by businesses for competitive               such as e–mails and short reports, to develop different      process improvement, project management, inventory
                                          advantage. It aims to help students understand             aspects of their oral and written communication.             management, supply chain management and service
                                          how to use and manage information technologies to                                                                       quality.
                                          streamline business processes and improve business         LEVEL 2.1
                                          decision making. Students will engage in discussions       Business Communication 2                                     International Trade & Practices
                                          on contemporary issues related to the use of IT in         This module creates opportunities for students to            This module surveys the basic theories and concepts
                                          business such as Security Management, Web 2.0 and          practise and apply their communication skills, and           underlying international trade policies and practices,
                                          ethical use of the corporate IT resources.                 appreciate the dynamic interplay of elements in              including Free Trade Agreements. Students will
                                                                                                     different communication situations. The module               also acquire a working knowledge of import/export
                                          Microeconomics                                             develops students’ ability to communicate their              procedures, commonly used shipping terms,
                                          In this module, students will examine the economic         ideas confidently. Students practise speaking and             documents of trade, trade financing mechanisms,
                                          choices made by consumers, firms and the government,        presentation skills through boardroom presentations          methods of payment, and international remittances.
                                          and how these decisions affect the market for a            and impromptu speeches, and are also taught business         There will also be hands-on sessions in the use
                                          particular good or service. The module incorporates        etiquette.                                                   of commonly used software for import and export
                                          a study of the theory of demand and supply, and                                                                         transactions.
                                          discusses production costs, price determination and        International Human Resource Management
                                          supply decisions for individual firms in different market   This module introduces the role and functions of             LEVEL 2.2
                                          structures.                                                human resource management (HRM) and the impact               Enterprise Creation & Development
                                                                                                     globalisation has on it. The module will also examine        Students will learn how to start or invest in a new
                                          Accounting & Finance                                       staffing and compensation policies in response to             venture and manage an existing business. They will
                                          The aim of this module is to impart basic accounting       challenges posed by the global economy. Issues               apply creative thinking skills to develop new business
                                          and finance knowledge. Students will be taught how          covered include handling cultural diversity, corporate       ideas and submit a business plan based on a business
                                          to interpret and use financial accounting information       governance,     recruitment    across      boundaries,       model. They will learn about entrepreneurship, types
                                          for decision-making. This module will also cover           outsourcing and managing expatriate staff.                   of business ownership, sources of business financing,
                                          budgeting, long term financing, working capital                                                                          venture launch and development.
                                          management as well as capital investment analysis.         Cost & Managerial Accounting
                                                                                                     The module provides students with a sound knowledge          Global Supply Chain Management
                                          Regional and World Affairs                                 of cost accounting principles and enables them to            This module introduces students to the process of
                                          This module stimulates students’ interest in ASEAN         make use of management accounting techniques in              planning, implementing, and the operations of the
                                          and world affairs. Students will be introduced to          providing information for decision-making in areas           supply chain. It will cover the movement and storage of
                                          the geography of the region and the world at large.        such as production, marketing and investment.                raw materials, work-in-process inventory, and finished
                                          Students will also discuss contemporary world affairs      Topics covered include cost concepts, cost-volume-           goods from point-of-origin to point-of-consumption.
                                          such as the impact of globalisation, terrorism, and        profit analysis, relevant costs, and budgetary control,
PROSPECTUS 2011                                                                                                         61

 COURSE MODULES




                                                                                                                             DIPLOMA IN INTERNATIONAL BUSINESS (IBZ)
International Purchasing                                    International Business Research
Students will learn how to select, engage and manage        This is an integrated module designed to examine the
the best suppliers in the world. They will learn how to     business and management practices specific to host
prioritise requisitions, conduct financial and operational   organisation and country. It covers functional areas
analysis of suppliers, determine the appropriate ordering   such as human resource management, marketing,
method, learn techniques to ensure supplier compliance,     business development, logistics and the economic,
and perform the role of a purchasing manager.               social and cultural environments. Through an integrated
                                                            project, students learn to draw data and knowledge
International Marketing                                     from other modules as well as their overseas study trip
This module examines basic concepts and principles          and placement.
of the marketing of goods and services across national
borders to enable students to better understand and         International Economics & Finance
evaluate the international marketing system in which        In this module, students will acquire a basic
products and services are planned, priced, promoted         understanding of the tools used to analyse
and distributed. It also helps students to appreciate the   contemporary international economics issues. The
interaction of marketing variables in the international     module covers current trade barriers and the role
dimension and their impact on marketing decisions.          played by international institutions in promoting
                                                            global trade. Students also study the principles of
Cross Cultural Perspectives                                 international finance.
This module provides students with an insight into
the complexities of managing organizations across           Electronic Business Applications
borders and culture. It provides an analytical framework    This module introduces database concepts,
to understanding and explaining the diversity of            information systems, value chains and integrated
cultures and values and their impact on international       enterprise systems. Students will develop multi-table
business functions. Infused in the module are practical     database applications for e-business, incorporating
application tools designed to equip students with the       interactive digital media functionalities. They will also
strategies to bridge cultures, as well as awareness         gain exposure in buying and selling on the Web using
and observation skills to succeed in cross-cultural         auction sites with payment settlement functions. They
interaction and adding value in international business      will learn how to improve business processes using
activities.                                                 IT systems and tools within an integrated enterprise
                                                            system.
LEVEL 3.1
Business Communication 3                                    LEVEL 3.2
This is a practical module that aims to help students       Six-month Internship
to be persuasive in the business world. Students will       The internship enables students to acquire work
learn to interact effectively in business meetings and in   experience through a planned work immersion of
sales situations by exercising their persuasive selling     about six months. The organisations involved are
skills, business etiquette, conversational skills and       selected for their capacity to allow students to learn
social graces through role-play and simulations. At         different aspects of work in the industry concerned.
the same time, job-hunting skills will be introduced to     Assessment of learning outcomes is based on reports
prepare students for a positive start to their careers.     by employers, academic supervisors and the students
                                                            themselves. Internship may be overseas or with local
                                                            businesses active in international business.
62                                                                                                                        NGEE ANN POLYTECHNIC

                      With the rapid economic development of many                                CAREER PROSPECTS
DIPLOMA IN            nations, comes an unprecedented increase

INTERNATIONAL         in international trade. As such, facilitators in
                      international trade are highly sought after.
                                                                                                ISCM graduates can hold managerial and executive
                                                                                                positions in areas such as purchasing management,
SUPPLY CHAIN NEWLY    The Diploma in International Supply Chain
                      Management (ISCM) prepares students to become
                                                                                                supply chain management, shipping documentation,
                                                                                                freight forwarding (air, sea or land), dangerous goods,
MANAGEMENT OFFERED    professionals who are responsible for the safe and                        import/export/tradenet, transportation management
              BY BA   timely delivery of millions of dollars worth of goods,                    (planning/scheduling) and risk/crisis management.
(ISCM)                over thousands of miles.
                                                                                                 ACCREDITATION FOR
3-YEAR COURSE                                                                                    ACCREDITATION FOR
                      Graduates will be well-equipped with management
                      skills in international trade operations, international
                                                                                                 FURTHER STUDIES
                                                                                                 FURTHER STUDIES
                      logistics and supply chain management.                                    ISCM graduates are eligible for admission to local and
                                                                                                overseas universities. They enjoy advanced standing
                      Students can look forward to working with                                 in business-related degree programmes of overseas
                      experienced professional staff in a vibrant                               universities and some module exemptions from local
                      learning environment. These staff provide valuable                        universities.
                      insights into international best practices. They
                      also reinforce professional values and provide
                      a credo of ethical and fair dealing, which is the
                      bedrock of efficient supply chain operations.

                      The course hones students’ professionalism and
                      skills in supply chain management. The broad-based
                      and hands-on learning experience enhances the
                      student’s employability in the burgeoning international
                      supply chain management industry. The course also
                      offers a wide range of elective modules. The aim of
                      these modules is to provide every student with the
                      opportunity to broaden his or her knowledge and
                      deepen skills in specific areas.

                        ENTRY REQU
                        ENTRY REQUIREMENTS
                      IREMENTS
                      To be eligible for consideration, candidates must
                      have the following GCE ‘O’ Level examination (or
                      equivalent) results and fulfill the aggregate computation
                      requirements:

                      Subject                             ‘O’ Level Grade
                      English Language                                1-6
                      Mathematics (Elementary/Additional)             1-6
                      Any three other subjects                        1-6

                      The aggregate computation for selection is based on grades obtained for
                      English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
                      (Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
                      Applied Subject (Grade 1-9) and two other subjects.
PROSPECTUS 2011                                                                                                                                                        63

                                                         Module Name                             Credit Units
 COURSE CURRICULUM                                                                                                COURSE MODULES




                                                                                                                                                                             DIPLOMA IN INTERNATIONAL SUPPLY CHAIN MANAGEMENT (ISCM)
 Module Name                              Credit Units
                                                         Level 3.2 (25 hours per week)
                                                         Six-month Internship                              25
                                                                                                                 LEVEL 1.1
 YEAR 1                                                                                                          Applied Statistics
 Level 1.1 (26 hours per week)                                                                                   Students are introduced to basic statistical knowledge
 Applied Statistics                                 4    Notes:                                                  and techniques to solve problems. They will gain
 Business Computing Applications                    4    ^ For more details on Interdisciplinary Studies (IS)    an overview of descriptive and inferential statistics,
 Global Purchasing & Supply                         5    modules, please log on to www.np.edu.sg/is/.            focusing on tools and models for decision-making.
 Introduction to Freight Forwarding                 5                                                            Students are also taught to analyse data and interpret
 Electronic Commerce                                4    IS Modules                                              the results using a software package.
 Sports & Wellness^                                 2    The School of Interdisciplinary Studies (IS) delivers
 Idea Jumpstart^                                    2    a broad-based curriculum, which nurtures a new          Business Computing Applications
                                                         generation of professionals with multidisciplinary      Students will develop the conceptual understanding and
 Level 1.2 (26 hours per week)                           skills and an innovative and entrepreneurial            skill development necessary when applying computing
 Service Operations Management                      4    spirit to meet the challenges of a knowledge            to business. Topics include the use of spreadsheets in
 Dangerous Goods & Cargo Handling                   4    economy. IS offers both prescribed modules and          business, database concepts and methods, computer
 Mathematics                                        5    electives to challenge boundaries. Prescribed           graphics and presentations, and SQL (the standard
 Distribution Management                            4    modules develop students’ competencies in               language for data manipulation). Students reinforce their
 Introduction to SCM & Logistics                    5    core areas such as Communication, Innovation            understanding through extensive computer practical
 Communication Toolkit^                             4    and Enterprise, Culture and Communication,              sessions. In addition, project assignments will further
                                                         and Personal Mastery and Development, while             enhance their skills and knowledge in using computers
 YEAR 2                                                  elective modules provide insights into Arts and         for typical business applications.
 Level 2.1 (24 hours per week)                           Humanities, Business, Design and Science and
 Optimisation & Simulation                          4    Technology.                                             Global Purchasing & Supply
 Project & Event Logistics                          5                                                            This module introduces the topics of purchasing and
 Multimodal Transportation                          5                                                            supply management including purchasing principles,
 Maritime Management                                6                                                            policies and processes, supplier evaluation and
 Idea Blueprint^                                    2                                                            selection, supplier development and management and
 Interdisciplinary Studies (IS) module^             2                                                            strategic issues. It equips students with purchasing
                                                                                                                 and supply chain analysis type of tools and techniques,
 Level 2.2 (25 hours per week)                                                                                   negotiation and coordination skills to work in cross
 Customs Brokerage Management                       6                                                            functional team to interface with other areas of the
 Cold Chain                                         5                                                            company and the changing role within the business.
 Supply Chain Management                            4                                                            It provides students with the knowledge on worldwide
 Aviation Management                                6                                                            sourcing to instill a global prospective in the students.
 Idea Launchpad^                                    2
 Interdisciplinary Studies (IS) module^             2                                                            Introduction to Freight Forwarding
                                                                                                                 Students are equipped with the knowledge of air
 YEAR 3                                                                                                          and sea freight forwarding from a management
 Level 3.1 (22 hours per week)                                                                                   perspective. Topics covered include industry regulators
 Ports & Terminals Management                       5                                                            and association, aircraft, air cargo import and export,
 Project Management                                 4                                                            transhipment procedures, rates and charges, carriers
 Law of International Trade                         5                                                            and port clearance procedures, types of ships,
 Risk Management                                    4                                                            international convention and regimes, location of major
 World Issues: A Singapore Perspective^             2                                                            seaports, and operation flows.
 Interdisciplinary Studies (IS) module^             2
                                                          64                                                                                                                                                NGEE ANN POLYTECHNIC

                                                           COURSE MODULES
DIPLOMA IN INTERNATIONAL SUPPLY CHAIN MANAGEMENT (ISCM)




                                                          Electronic Commerce                                        to linear programming, basic trigonometry, matrices          Multimodal Transportation
                                                          This module provides students with an insight to the       and determinants, and basic differentiation with             Students will be equipped with knowledge in the
                                                          role of Electronic Commerce in the e-business world.       application in maximisation and minimisation.                concept of intermodality, types of multimodal
                                                          It discusses value creation in e-Supply Chain and                                                                       documents, ASEAN framework, liability, alternative
                                                          Collaborative Commerce leveraging on technologies          Distribution Management                                      transport solutions, import and export shipments,
                                                          such as workflow engine, groupware, social                  This module provides students with an understanding          project/household     removals,  and    exhibition
                                                          networking tools. Further emphasis is conducted on         of the various aspects of distribution, and transportation   forwarding.
                                                          concepts relevant to the logistics industry in the areas   of goods and services. Topics covered include the
                                                          such as e-Procurement, fulfilling e-commerce orders,        functions of physical distribution management,               Maritime Management
                                                          e-logistics applications, mobile computing and             transportation management and costing, traffic                This module provides in-depth coverage of a wide
                                                          pervasive computing applications including Radio           management, containerisation systems, vehicle                range of topics such as the role of carriers, types of
                                                          Frequency Identification (RFID) technologies.               routing and scheduling, and customer services in             vessels, containers and cargo gears, preparation of
                                                                                                                     distribution and transportation.                             sea waybills and bills of lading, maritime security and
                                                          LEVEL 1.2                                                                                                               law, international sea transport conventions, including
                                                          Service Operations Management                              Introduction to SCM & Logistics                              the Hague-Visby Rules, and major ports of call around
                                                          Students are introduced to concepts and techniques         Students learn the impact of supply chain management         the world.
                                                          related to all aspects of the management and operation     on the firm in purchasing, operations, logistics and the
                                                          of services. The module develops students’ skills in       integration among supply chain participants. Topics          LEVEL 2.2
                                                          both strategic and operational issues pertaining to        include an overview of supply chain management,              Customs Brokerage Management
                                                          services. Topics cover both qualitative and quantitative   operations issues in supply chain management,                The module equips participants with the fundamental
                                                          aspects of service management, balanced scorecard          principles and theory of logistics, and future trends.       knowledge on import and export, and documentation.
                                                          and Six Sigma, so as to give students the wide-            Company visits form part of the practical sessions.          It also provides the basic knowledge involved in
                                                          ranging techniques for ensuring quality and evaluating                                                                  shipping, purchasing operations, freight forwarding
                                                          long-term strategy planning. Students will be able to      LEVEL 2.1                                                    and distribution activities.
                                                          apply this knowledge for service innovations.              Optimisation & Simulation
                                                                                                                     The module introduces students to a basic computer           Cold Chain
                                                          Dangerous Goods & Cargo Handling                           modeling and simulations package that allows the             This module discusses the local and international
                                                          The module inculcates an understanding of the nature       former to construct simple process models. Students          regulatory bodies, international handling, and storage
                                                          of dangerous goods, and how they are classified and         are taught how to write management reports based on          practices and standards for different pharmaceutical
                                                          identified under the United Nations system. It also         the results obtained from a model.                           and food products. Students are provided with the
                                                          covers how the packaging is chosen for the particular                                                                   tools for the implementation and monitoring of cold
                                                          material using UN specification packaging in almost         Project & Event Logistics                                    chain quality. Hazard Analysis and Critical Control
                                                          every case, and how the packages are marked and            This module provides students with knowledge on              Point (HACCP) and its implementation in cold chain
                                                          labelled. The module also provides students with           turnkey projects such as oversize cargo, as well as          will be discussed.
                                                          knowledge and skills in monitoring loading, stowage,       heavy lifts such as earthmoving machinery. Students
                                                          securing and unloading of cargo and their care during      acquire the skills to plan and ensure safe loading,          Supply Chain Management
                                                          the voyage and carriage of dangerous goods.                stowage, securing, and care of cargoes. They also            Students are introduced to the critical concerns
                                                                                                                     learn about technical considerations and effective           involved in the design, control, operation and
                                                          Mathematics                                                communication during loading and unloading. The              management of supply chain systems. Various models
                                                          This module is designed to provide students with an        Event Logistics component allows students to                 and tools developed for supply chain management
                                                          adequate knowledge of Mathematics to solve the             understand site-survey and analysis, transportation          will also be covered. Students are taught simple
                                                          logistics and supply chain management problems             and handling of exhibits up to the fair grounds,             techniques that can be used to analyse various
                                                          encountered in their studies. It covers the fundamental    dismantling, documentation, customs clearance, and           aspects of the supply chain.
                                                          concepts in basic algebra, exponential and logarithmic     re-packing and re-export.
                                                          equations, plane analytic geometry, inequality leading
PROSPECTUS 2011                                                                                                        65

 COURSE MODULES




                                                                                                                            DIPLOMA IN INTERNATIONAL SUPPLY CHAIN MANAGEMENT (ISCM)
Aviation Management                                       Risk Management
This module provides participants with the broad          This module teaches the basic concepts of supply chain
understanding of air cargo agency and airline             risk and risk management. Topics include an overview
operations. The module is structured so that the          of risk management, risk management process, various
participants gain an understanding of aviation freight    supply chain risks, sources, categories and strategies
operations and security principles and practice, and      in mitigating SC risks, managing supply chains risks
how they need to be applied to achieve business           and disruptions, supply chain security and resilience,
success.                                                  practical tools for improving the resilience of the supply
                                                          chain, and international supply chain security.
LEVEL 3.1
Ports & Terminals Management                              LEVEL 3.2
This module covers the organisation and administration    Six-month Internship
of ports and marine terminals as well as those of         This module forms an essential part of the course. It
steamship companies. General cargo operations,            provides broad-based and practice-oriented training
tanker terminal operations, container operations, dry     to equip students with the appropriate practical
bulk operations, and related technical considerations,    management and communication skills. It also offers
including securing and lashing containers are also        them the opportunity to acquire the right attitude to
examined. The module reviews concerns regarding           enter the industry as logistics technologists. The
port construction, port material handling equipment,      six-month programme will be executed in close
physical port and vessel restrictions as well as port     collaboration with participating companies in the
and terminal security issues.                             logistics industry.

Project Management
Students will be introduced to the concepts and
techniques related to project management and team
management. Topics cover Critical Path Method,
Resource Leveling, Project Cost Crashing, PERT,
monitoring the project, communication, leadership,
motivation, teams and diversity. Students learn to
use Microsoft Project 2007 to enter tasks, assign
resources, level resources, set baseline and interim
plans, etc.

Law of International Trade
Students will be equipped with a sound working
knowledge of legal liabilities and rights of Multimodal
Transport Operators in international carriage of
goods, cargo insurance, liability insurance and claims
handling.
66                                                                                                                             NGEE ANN POLYTECHNIC

                          The Diploma in Logistics Management (LMGT)                                 CAREER PROSPECTS
DIPLOMA IN                focuses on meeting the manpower needs of

LOGISTICS        NEWLY
                          Singapore’s dynamic logistics industry. Logistics
                          management has become a very important and
                                                                                                    The course prepares students for employment in
                                                                                                    any industry or sector with logistics functions. LMGT
MANAGEMENT      OFFERED
                          integral part of business competitiveness. As
                          such, the course aims to nurture students into
                                                                                                    graduates can be a supply chain analyst, logistics
                                                                                                    specialist, distribution specialist, distribution planner,
(LMGT)            BY BA   professionals capable of planning, implementing                           transportation specialist, inventory analyst and many
                          and managing the challenges posed by today’s                              others. Graduates have also found employment with
3-YEAR COURSE             demanding logistics businesses.                                           manufacturing companies as buyers or planners.

                          The course equips students with up-to-date
                          logistics operations and management know-
                                                                                                     ACCREDITATION FOR
                          how, technologies, as well as business and IT
                                                                                                     FURTHER STUDIES
                          skills essential for logistics management in the                          LMGT graduates are eligible for admission to local and
                          new economy. The broad-based multidisciplinary                            overseas universities. They enjoy advanced standing
                          approach to training coupled with hands-on learning                       in business-related degree programmes of overseas
                          experience prepares students for a challenging                            universities and some module exemptions from local
                          and rewarding career in logistics management and                          universities.
                          maximises their potential for further studies.

                          A six-month internship (locally or overseas) or in-
                          house project experience enhances the students’
                          problem-solving skills through practical work. It also
                          provides students with a very good understanding
                          of logistics operations, issues and challenges
                          beyond the classroom.

                            ENTRY REQUIREMENTS
                          To be eligible for consideration, candidates must
                          have the following GCE ‘O’ Level examination (or
                          equivalent) results and fulfill the aggregate computation
                          requirements:

                          Subject                             ‘O’ Level Grade
                          English Language                                1-6
                          Mathematics (Elementary/Additional)             1-6
                          Any three other subjects                        1-6

                          The aggregate computation for selection is based on grades obtained for
                          English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
                          (Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
                          Applied Subject (Grade 1-9) and two other subjects.
PROSPECTUS 2011                                                                                                                                                        67

                                                         Module Name                             Credit Units
 COURSE CURRICULUM                                                                                                COURSE MODULES




                                                                                                                                                                             DIPLOMA IN LOGISTICS MANAGEMENT (LMGT)
 Module Name                              Credit Units
                                                         Level 3.2 (25 hours per week)
                                                         Six-month Internship or                           25
                                                                                                                 LEVEL 1.1
 YEAR 1                                                                                                          Introduction to Logistics
                                                         In-House Project
 Level 1.1 (26 hours per week)                                                                                   Students will study logistics as an integral part of an
 Introduction to Logistics                          5                                                            entire business operation. Topics include overview of
 Web Publishing                                     4    Notes:                                                  logistics, principles and theory of logistics, logistics
 Economics                                          4    ^ For more details on Interdisciplinary Studies (IS)    planning and control, logistical operations integration,
 Mathematics                                        5    modules, please log on to www.np.edu.sg/is/.            supply chain concepts and future trends. Company
 Business Computing Applications                    4
                                                                                                                 visits form part of the practical sessions.
 Sports & Wellness^                                 2    IS Modules
 Idea Jumpstart^                                    2    The School of Interdisciplinary Studies (IS) delivers   Web Publishing
                                                         a broad-based curriculum, which nurtures a new          This module equips students with the skills to develop
 Level 1.2 (21 hours per week)
                                                         generation of professionals with multidisciplinary      static Web pages using Web development tools. Topics
 Applied Statistics                                 4
                                                         skills and an innovative and entrepreneurial            covered include an introduction to the Internet, Internet
 Business Finance                                   4
 Enterprise Information Systems                     5    spirit to meet the challenges of a knowledge            architecture, Hyper Text Markup Language and client-
 Quantitative Logistics Analysis                    4    economy. IS offers both prescribed modules and          side scripting language.
 Communication Toolkit^                             4    electives to challenge boundaries. Prescribed
                                                         modules develop students’ competencies in               Economics
 YEAR 2                                                  core areas such as Communication, Innovation            This module gives an overall view of macroeconomics
 Level 2.1 (27 hours per week)                           and Enterprise, Culture and Communication,              and microeconomics. It focuses more on the
 Service Marketing                                  4    and Personal Mastery and Development, while             microeconomics theory of demand and supply,
 Warehousing & Storage Systems                      5    elective modules provide insights into Arts and         resource allocation, consumer behaviour, market
 Operation Planning & Control                       5    Humanities, Business, Design and Science and            demand, production and cost theory, price and output
 Facilities Planning & Design                       5    Technology.                                             of firms under conditions of perfect and imperfect
 Electronic Commerce                                4
                                                                                                                 competition. At the end of the module, students will be
 Idea Blueprint^                                    2
                                                                                                                 able to apply the basic concepts of economics and its
 Interdisciplinary Studies (IS) module^             2
                                                                                                                 tools to analyse economic problems and issues.
 Level 2.2 (25 hours per week)
 Customer Relationship Management                   4                                                            Mathematics
 Inventory Management                               4                                                            This module is designed to provide students with an
 Quality Management                                 4                                                            adequate knowledge of Mathematics to solve the
 Business Process Engineering                       4                                                            logistics and supply chain management problems
 Distribution & Transportation                      5                                                            encountered in their studies. It covers the fundamental
 Idea Launchpad^                                    2                                                            concepts in basic algebra, exponential and logarithmic
 Interdisciplinary Studies (IS) module^             2                                                            equations, plane analytic geometry, inequality leading to
                                                                                                                 linear programming, basic trigonometry, matrices and
 YEAR 3                                                                                                          determinants, and basic differentiation with application
 Level 3.1 (24 hours per week)                                                                                   in maximisation and minimisation.
 Chemical Logistics                                 4
 Purchasing Management                              4
 Supply Chain Management                            4
 Project Management                                 4
 Global Logistics Management                        4
 World Issues: A Singapore Perspective^             2
 Interdisciplinary Studies (IS) module^             2
                                         68                                                                                                                                              NGEE ANN POLYTECHNIC

                                          COURSE MODULES
DIPLOMA IN LOGISTICS MANAGEMENT (LMGT)




                                         Business Computing Applications                              and to design an ERP System Software for a small         topics covered include master production scheduling,
                                         Students will develop the conceptual understanding           enterprise.                                              material requirements planning, capacity planning and
                                         and skill development necessary when applying                                                                         production activity control. Recent advances in this
                                         computing to business. Topics include the use of             Quantitative Logistics Analysis                          field and the use of computer software in engineering
                                         spreadsheets in business, database concepts and              This module introduces students to various operational   production applications will be emphasised.
                                         methods, computer graphics and presentations, and            decision-making tools, including selected computer
                                         SQL (the standard language for data manipulation).           software used for the management and quantitative        Facilities Planning & Design
                                         Students reinforce their understanding through               analysis of logistics operations in the manufacturing    This module exposes students to the analytical aspects
                                         extensive computer practical sessions. In addition,          and service industries. Topics include decision tables   of the various approaches used in the planning and
                                         project assignments further enhance their skills and         and sequential decision trees, linear programming,       designing of facilities. Topics include the placement of
                                         knowledge in using computers for typical business            transportation method, process planning, analysis,       single and multiple facilities, manufacturing processes,
                                         applications.                                                project management, scheduling, location analysis        economic evaluation of processes, production
                                                                                                      techniques in supply chain management, and               systems, assembly line balancing and plant layout.
                                         LEVEL 1.2                                                    simulation of inventory problems.                        Students also benefit from practical exposure in areas
                                         Applied Statistics                                                                                                    such as computer-aided design of plant layout, line
                                         Students are introduced to basic statistical knowledge       LEVEL 2.1                                                balancing and computerised package on the centre-of
                                         and techniques to solve problems. They will gain             Service Marketing                                        gravity model for facility location.
                                         an overview of descriptive and inferential statistics,       This module teaches the concepts and principles
                                         focusing on tools and models for decision-making.            involved in marketing goods and services. The module     Electronic Commerce
                                         Students are taught to analyse data and interpret the        helps students to better understand and evaluate the     This module provides students with an insight to the
                                         results using a software package.                            marketing system in which products and services are      role of Electronic Commerce in the e-business world.
                                                                                                      planned, priced, promoted and distributed. Students      It discusses value creation in e-Supply Chain and
                                         Business Finance                                             will also appreciate the interaction of marketing        Collaborative Commerce leveraging on technologies
                                         This module teaches the basic concepts and principles        variables and their impact on marketing decisions.       such as workflow engine, groupware, social
                                         of business finance. The module equips students with          They will get the opportunity to learn and apply         networking tools. Further emphasis is conducted
                                         the basic knowledge of economic factors affecting            marketing concepts in a creative way through projects,   on concepts relevant to the logistics industry in the
                                         finance, financial statements and analysis, cash flow           presentations and case studies.                          areas such as e-Procurement, fulfilling e-commerce
                                         and financial planning, cost of capital, inventory                                                                     orders, e-logistics applications, mobile computing
                                         management and cost of quality. Students are trained to      Warehousing & Storage Systems                            and pervasive computing applications including Radio
                                         evaluate the viability of a project with capital budgeting   This module gives students an understanding of the       Frequency Identification (RFID) technologies.
                                         techniques such as payback period, net present value         importance of warehousing and storage management
                                         and internal rate of return, and the profitability of a firm   in the overall logistics management of a business        LEVEL 2.2
                                         with breakeven analysis.                                     organisation. Topics include warehouse roles in the      Customer Relationship Management (CRM)
                                                                                                      supply chain management, warehousing decisions           This module explains the importance of customer
                                         Enterprise Information Systems                               and operations, storage systems, warehouse material      focus and covers new customer service strategies and
                                         This module shows students the important role                handling equipment and management, warehouse             technologies. This includes Sales Force Automation,
                                         information systems play in business and industry.           layout and design, barcode and radio frequency           a technique of CRM using a variety of tactical and
                                         Students are introduced to some of the essential             technologies.                                            strategic functions. The module also covers the
                                         functional areas of an enterprise system, like sales                                                                  analytical aspects of CRM, such as leveraging on
                                         and distribution, production and supply chain                Operation Planning & Control                             data gathered to make strategic decisions, as well
                                         management, and production planning, and the use             The module provides students with a thorough             as CRM technologies and the ROI calculations. Real-
                                         of an Enterprise Resource Planning (ERP) System              understanding of the principles of production            life case studies give students an understanding and
                                         Software. Students will be given hands-on experience         planning and control and their applications in a wide    appreciation of CRM in the e-business working world.
                                         and assignments to identify the business processes           spectrum of manufacturing industries. The major
PROSPECTUS 2011                                                                                                                                                              69

 COURSE MODULES




                                                                                                                                                                                   DIPLOMA IN LOGISTICS MANAGEMENT (LMGT)
Inventory Management                                         LEVEL 3.1                                                   Global Logistics Management
Students are introduced to techniques that can be used       Chemical Logistics                                          The complexity and intensity of today’s global
for maintaining minimum stocks of various industries         This module equips students with knowledge of               marketplace pose many challenges to logistics
and commercial enterprises, at minimum cost. Special         logistics practices in the chemical industry, and the       executives and managers. This module provides
emphasis is given to areas within the supply chain           transportation, handling and storage of dangerous           students with a good foundation in global logistics
where cost of operations could be minimised through          goods. This module consists of seven independent            operations and an understanding of logistical practices
efficient management of inventory. An analysis of             chapters, which cover different areas of managing           and their key differences across different nations.
different inventory policies and the use of basic            chemicals and their hazards. Guided tutorials, audio
techniques in forecasting and simulation relevant for        visual aids such as videos and Audio Video Interleave       LEVEL 3.2
inventory management are also included.                      (Avi) files, quizzes, assignments and a project will be      Six-month Internship or In-House Project
                                                             used to reinforce the theoretical aspects.                  This module forms an essential part of the course. It
Quality Management                                                                                                       provides broad-based and practice-oriented training
Students will learn the importance of quality, and how       Purchasing Management                                       to equip students with the appropriate practical
to apply quality concepts, management of functional          This module introduces the topics of purchasing and         management and communication skills. It also offers
techniques and statistical techniques. Areas covered         supply management including purchasing principles,          them the opportunity to acquire the right attitude to
include statistical process controls, acceptance             policies and processes, supplier evaluation and             enter the industry as logistics technologists. The
sampling techniques and design of experiments. The           selection, supplier development and management and          six-month programme will be executed in close
functional aspects of quality management such as             strategic issues. It equips students with purchasing        collaboration with the participating companies in the
benchmarking, quality systems and quality costs are          and supply chain analysis type of tools and techniques,     logistics industry.
also included to expose students to quality management       negotiation and coordination skills to work in cross
functional techniques within the organisation.               functional team to interface with other areas of the
                                                             company and the changing role within the business.
Business Process Engineering                                 It provides students with the knowledge on worldwide
Business Process Engineering (BPE) is a concept used         sourcing to instill a global prospective in the students.
to improve key business processes that will result
in performance improvement and radical change.               Supply Chain Management
This module introduces students to the fundamental           Students are introduced to the critical concerns involved
principles of innovative process change through BPE.         in the design, control, operation and management
The module provides an overview of BPE and how it            of supply chain systems. Various models and tools
can be implemented in the organisation.                      developed for supply chain management will also be
                                                             covered. Students are taught simple techniques that
Distribution & Transportation                                can be used to analyse various aspects of the supply
This module provides students with an understanding          chain.
of the various aspects of distribution, and transportation
of goods and services. Topics covered include an             Project Management
understanding of the functions of physical distribution      Students will be introduced to the concepts and
management, transportation management and costing,           techniques related to project management and team
traffic management, containerisation systems, vehicle         management. Topics cover Critical Path Method,
routing and scheduling, and customer services in             Resource Leveling, Project Cost Crashing, PERT,
distribution and transportation.                             monitoring the project, communication, leadership,
                                                             motivation, teams and diversity. Students learn to use
                                                             Microsoft Project 2007 to enter tasks, assign resources,
                                                             level resources, set baseline and interim plans, etc.
70                                                                                                                  NGEE ANN POLYTECHNIC

                The Diploma in Tourism & Resort Management                                 CAREER PROSPECTS
DIPLOMA IN      (TRM) prepares students for careers in key sectors

TOURISM         of the tourism industry such as Meetings, Incentive
                travels, Conventions and Exhibitions (MICE), hospitality
                                                                                          With the development of the Integrated Resorts and
                                                                                          the Marina Bay area, the tourism and resort industry
& RESORT        and resort, travel, attractions, food and beverage, and
                tourism-related retail.
                                                                                          is growing fast. The industry offers TRM graduates
                                                                                          many career opportunities in MICE, hospitality, travel,
MANAGEMENT      TRM equips students with a positive service attitude
                                                                                          food and beverage, and other tourism-related sectors.
                                                                                          TRM graduates can enjoy a wide variety of business
(TRM)           as well as relevant skills and knowledge, giving
                them a strong business foundation with a global and
                                                                                          management positions in sales and marketing, operations,
                                                                                          facility planning and development, promotions and public
3-YEAR COURSE   entrepreneurial focus.                                                    relations, consultancy and customer service.

                Students learn how to organise conventions and                             ACCREDITATION FOR
                events. They also acquire knowledge in marketing                           FURTHER STUDIES
                and management of hospitality and resort properties,
                food and beverage outlets, as well as lifestyle                           TRM graduates are eligible for admission to local and
                establishments. Besides gaining an insight into these                     overseas universities. They enjoy advanced standing
                areas, students also have the opportunity to learn                        in tourism management, hospitality and related degree
                about the travel industry and the management of a                         programmes.
                tourism destination.

                  ENTRY REQUIREMENTS
                To be eligible for consideration, candidates must
                have the following GCE ‘O’ Level examination (or
                equivalent) results and fulfil the aggregate computation
                requirements:

                Subject                             ‘O’ Level Grade
                English Language                                1-6
                Mathematics (Elementary/Additional)             1-6
                Any three other subjects                        1-6

                The aggregate computation for selection is based on grades obtained for
                English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music
                (Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE /
                Applied Subject (Grade 1-9) and two other subjects.
PROSPECTUS 2011                                                                                                                                                             71

                                                         Module Name                             Credit Units
 COURSE CURRICULUM                                                                                                COURSE MODULES




                                                                                                                                                                                   DIPLOMA IN TOURISM & RESORT MANAGEMENT (TRM)
 Module Name                              Credit Units
                                                         Level 3.2
                                                         Six-month Internship                              25
                                                                                                                 LEVEL 1.1
 YEAR 1
                                                                                                                 Business Statistics
 Level 1.1 (26 hours per week)
 Business Statistics                                4                                                            This module introduces basic concepts of statistics,
 IT in Business                                     4    Notes:                                                  focusing on basic statistical tools and models for decision-
 Macroeconomics                                     4    ^ For more details on Interdisciplinary Studies (IS)    making in the business world. Students will learn how to
 Introduction to Tourism & Resort Management        4    modules, please log on to www.np.edu.sg/is/.            organise and analyse data and interpret the results.
 Leisure & Lifestyle Management                     4
 Service Quality for Tourism & Resorts              2    IS Modules                                              IT in Business
 Sports & Wellness^                                 2    The School of Interdisciplinary Studies (IS) delivers   This module provides students with a lateral appreciation
 Idea Jumpstart^                                    2    a broad-based curriculum, which nurtures a new          of information systems that can be leveraged upon by
                                                         generation of professionals with multidisciplinary      businesses for competitive advantage. It aims to help
 Level 1.2 (22 hours per week)                           skills and an innovative and entrepreneurial
 Business Communication 1                           4                                                            students understand how to use and manage information
                                                         spirit to meet the challenges of a knowledge
 Business Management                                4                                                            technologies to streamline business processes and
                                                         economy. IS offers both prescribed modules and
 Fundamentals of MICE Management                    4                                                            improve business decision making. Students will engage in
                                                         electives to challenge boundaries. Prescribed
 Hospitality Operations Management                  4                                                            discussions on contemporary issues related to the use of
                                                         modules develop students’ competencies in
 Microeconomics                                     4                                                            IT in business such as Security Management, Web 2.0 and
                                                         core areas such as Communication, Innovation
 Cultural Quotient at Work^                         2                                                            ethical use of the corporate IT resources.
                                                         and Enterprise, Culture and Communication,
 YEAR 2                                                  and Personal Mastery and Development, while
                                                         elective modules provide insights into Arts and         Macroeconomics
 Level 2.1 (24 hours per week)
                                                         Humanities, Business, Design and Science and            This module surveys the workings of a typical economy.
 Business Communication 2                           4
 Principles of Marketing                            4    Technology.                                             Topics include economic growth, unemployment,
 Accounting & Finance                               4                                                            inflation and the Keynesian model of the macro
 Conventions & Events Management                    4                                                            economy. References will be made to current case
 Hospitality Business Management                    4                                                            studies of global, regional and local issues.
 Idea Blueprint^                                    2
 Interdisciplinary Studies (IS) Module^             2                                                            Introduction to Tourism & Resort Management
                                                                                                                 This module introduces students to the tourism industry
 Level 2.2 (24 hours per week)                                                                                   and its sectors. Students will acquire an understanding
 Enterprise Creation & Development                  4
                                                                                                                 of tourism demand and supply, different modes of travel
 Food & Beverage Management                         4
 Tourism & Resort Marketing                         4                                                            (air travel, cruise, rail travel & car rental), the hospitality
 Tourism Law                                        4                                                            sector, various types of visitor attractions and travel
 Tourism Research                                   4                                                            products, the impact of tourism, the roles of tourism
 Idea Launchpad^                                    2                                                            organisations as well as the application of information
 Interdisciplinary Studies (IS) Module^             2                                                            technologies to the tourism industry. Students will also
                                                                                                                 have an overview of tourism trends, strategies, and
 YEAR 3                                                                                                          development in Singapore.
 Level 3.1 (24 hours per week)
 Business Communication 3                           4
 Destination Management                             4
 Industry Project in Tourism                        4
 Operations Management in Tourism                   4
 Strategic Travel Management                        4
 World Issues: A Singapore Perspective^             2
 Interdisciplinary Studies (IS) Module^             2
                                               72                                                                                                                                                NGEE ANN POLYTECHNIC

                                                COURSE MODULES
DIPLOMA IN TOURISM & RESORT MANAGEMENT (TRM)




                                               Leisure & Lifestyle Management                                acquire a broad overview of the skills and knowledge       Students will have the opportunity to apply marketing
                                               This module seeks to expose students to the diversity         related to individual components of MICE events, and       concepts in a creative way through projects,
                                               of leisure and lifestyle activities and the development       become familiar with industry trends and practices.        presentations and case studies.
                                               of recreational sectors. It will equip the students with
                                               the essential skills and know-how for the successful          Hospitality Operations Management                          Accounting & Finance
                                               planning and management of leisure enterprises, and           This module exposes students to the real world             The aim of this module is to impart basic accounting
                                               allow students to experience first hand the leading            perspective of today’s hospitality industry, locally and   and finance knowledge. Students will be taught how
                                               lifestyle trends through a series of experiential learning    overseas. Students will be equipped with fundamental       to interpret and use financial accounting information
                                               which range from spa, golf, wine and cheese to the            skills and knowledge of hotel and resort operations,       for decision-making. This module will also cover
                                               appreciation of the arts.                                     including front office operations, housekeeping,            budgeting, long term financing, working capital
                                                                                                             security and loss prevention management. Students          management as well as capital investment analysis.
                                               Service Quality for Tourism & Resorts                         are also trained to use Opera Front Office System
                                               The module focuses on the strategy, staff and systems         by Micros-Fidelio, the world’s leading property            Conventions & Events Management
                                               of hospitality service. Students will learn the importance    management system in the hospitality industry.             This module builds on the Fundamentals of MICE
                                               of service quality in the creation of a “hospitality”                                                                    Management module. Students learn the important
                                               experience and how service quality affects the bottom-        Microeconomics                                             mechanics of MICE and how to plan and organise
                                               line. They will also be able to identify the ingredients of   In this module, students will examine the economic         MICE events successfully. Topics include programme
                                               service quality and apply the hospitality principles in       choices made by consumers, firms and the government,        planning, marketing of MICE events, corporate
                                               the tourism and resort industry.                              and how these decisions affect the market for a            event management, venue selection, management
                                                                                                             particular good or service. The module incorporates        of supporting services, budgeting and sponsorship
                                               LEVEL 1.2                                                     a study of the theory of demand and supply, and            management, logistics management, organising
                                               Business Communication 1                                      discusses production costs, price determination and        a press conference, evaluation and post-event
                                               This module introduces both written and oral                  supply decisions for individual firms in different market   reporting.
                                               communication skills to students to build their               structures.
                                               confidence in delivering clear and logical messages                                                                       Hospitality Business Management
                                               to their audience. Students will work through oral            LEVEL 2.1                                                  This module exposes students to the essential
                                               presentations and discussion techniques to function           Business Communication 2                                   management issues of operating hospitality
                                               effectively in a team. In addition, students will be given    This module creates opportunities for students to          enterprises. Topics include management contracts
                                               opportunities to practise crafting business messages,         practise and apply their communication skills, and         and franchise agreements, sales and marketing,
                                               such as e-mails and short reports, to develop different       appreciate the dynamic interplay of elements in            yield management and financial controls, distribution
                                               aspects of their oral and written communication.              different communication situations. The module             channels, and performance indicators. Students will
                                                                                                             develops students’ ability to communicate their            have the opportunity to examine the operations of
                                               Business Management                                           ideas confidently. Students practise speaking and           hotels and resorts locally as well as overseas.
                                               In this module, students will acquire an understanding        presentation skills through boardroom presentations
                                               of basic management principles and practices. They            and impromptu speeches, and are also taught business       LEVEL 2.2
                                               will also learn how managers plan, lead, organise             etiquette.                                                 Enterprise Creation & Development
                                               and control activities and resources in organisations,                                                                   Students will learn how to start or invest in a new
                                               as well as how change management, innovation and              Principles of Marketing                                    venture and manage an existing business. They will
                                               creativity can enhance organisational performance.            This module examines basic concepts and principles         apply creative thinking skills to develop new business
                                                                                                             of marketing of goods and services. Students will learn    ideas and submit a business plan based on a business
                                               Fundamentals of MICE Management                               to evaluate the marketing system – from planning to        model. They will learn about entrepreneurship, types
                                               This module introduces students to the basic concepts         pricing to promotion and distribution. It also helps       of business ownership, sources of business financing,
                                               and make-up of the Meetings, Incentive travels,               students to appreciate the interaction of marketing        venture launch and development.
                                               Conventions, Exhibitions (MICE) industry. They will           variables and their impact on marketing decisions.
PROSPECTUS 2011                                                                                                                                                                 73

 COURSE MODULES




                                                                                                                                                                                      DIPLOMA IN TOURISM & RESORT MANAGEMENT (TRM)
Food & Beverage Management                                      learn to interact effectively in business meetings and in   Strategic Travel Management
This module provides a basic foundation in food and             sales situations by exercising their persuasive selling     The module is designed to equip students with
beverage (F&B) management and operation. Students               skills, business etiquette, conversational skills and       knowledge of current strategic issues and challenges
will learn how to manage an F&B outlet, including               social graces through role-play and simulations. At         faced by the travel industry.         Topics include
providing guests with a delightful dining experience,           the same time, job-hunting skills will be introduced to     deregulation of the travel industry, how Low Cost
as well as F&B planning, serving, production, and               prepare students for a positive start to their careers.     Carriers (LCCs) are changing the skies, impact of
control. Issues relating to the profitability of F&B                                                                         global airline alliance and mergers to travellers and
management will also be emphasised, with focus on               Destination Management                                      airlines, and the impact of technology on the industry.
human resource aspects.                                         The objective of this module is to provide students         The course will also examine environmental, security
                                                                with a sound knowledge of popular travel destinations       and safety issues. The module also provides a
Tourism & Resort Marketing                                      around the world and this is of key importance in the       comprehensive understanding of the Airline Industry
This module provides students with a comprehensive              travel and tourism industry. Students will be introduced    and Corporate Travel Management.
understanding of the marketing principles and                   to basic principles, processes and policies of Tourism
practices within the context of the tourism and resort          Development of a destination. The fundamentals of           LEVEL 3.2
industry. Topics covered include destination and resort         understanding destination management, such as the           Six-month Internship
marketing, public relations, and Singapore’s tourism            role of a National Tourist Organisation, Travel Value       Students will acquire the work experience needed
industry initiatives. Emerging marketing trends and             Chain, Destination Life Cycle and Sustainable Tourism       for their chosen areas of interest through a six-month
issues in the industry and their implications will also         will be the main focus of the module.                       internship where professional practitioners will act
be discussed.                                                                                                               as their mentors. The organisations involved are
                                                                Industry Project in Tourism                                 selected for their capacity to allow students to learn
Tourism Law                                                     This module enables students to acquire practical           different aspects of work in the industry concerned.
Students acquire basic knowledge of the law relevant            research and application skills relevant for the tourism    Assessment of learning outcomes is based on
to the tourism and hospitality industry. Topics include         industry. Students will carry out projects, participate     evaluation and reports by employers, academic
the Singapore legal system, contract, tort and agency           in discussion forums and interact with industry             supervisors and the students themselves.
laws relating to transport and traveller accommodation,         practitioners. They will undertake an assignment
rights and duties of hotels, amusement and theme                related to tourism, including MICE, F&B, theme parks,
park operators, occupier’s liability, carrier’s liability and   resorts and other aspects of the hospitality industry
laws relating to travel agents and regulations relating         such as visitor attractions and service quality.
to the sale of food and liquor, gaming, entertainment,
licensing, and insurance.                                       Operations Management in Tourism
                                                                This module introduces students to the operations
Tourism Research                                                of service organisations within the tourism industry.
The module aims at giving students the knowledge                Students will also be taught management techniques
of marketing research tools and techniques, and the             for designing, planning, organising and controlling
skills necessary to plan, design and conduct marketing          resources for the delivery of goods and services to
research projects appropriately and effectively. The            meet customers’ needs and organisational objectives.
research will be in the context of the tourism industry.        Concepts covered include service strategy, new
This module also uses a few analytical techniques and           service development, forecasting, technology in
statistical software package.                                   service, service quality, facility location, capacity
                                                                management, waiting line management, short-term
LEVEL 3.1                                                       scheduling, vehicle routing, and forecasting.
Business Communication 3
This is a practical module that aims to help students
to be persuasive in the business world. Students will

				
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