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					TO:           Minnesota DECA Advisors
FROM:         Jackie Schiller, MN HS DECA
SUBJECT:      2011 Fall Leadership Conference
DATE:         September 13, 2011

The 2011 Fall Leadership Conference will be a great experience for the DECA Members
of Minnesota. This is the start to the 2011-2012 activities and the new state & national
theme, “Aspire Higher”. Delegates from across the state of Minnesota will gather for
the 2011 Fall Conference, October 30 – 31, 2011 at the Hilton Hotel, Minneapolis, MN.
Your room rate of $89.00 plus tax is for single, double, triple or quad lodging per night.
The current rate of tax is 13.4%. The opening session will begin at 1:30 PM on Sunday
afternoon.

Be sure to join us as Judson Laipply kicks off the opening session as our Keynote
Speaker! The conference format featuring training for all provided by Tri Leadership as
MN DECA presents ZOOM Accelerate Your Leadership experience! The packed agenda
also includes DECA Related Workshops, Radio & TV Contest, Election of Officers
sessions and a concert by Tim Mahoney of last seasons‘ the ―Voice‖! The conference
concludes with the announcement of the 2011-2012 State Officers. A tentative agenda is
enclosed. You will receive supplemental information to keep your students informed on
agenda items.

Enclosed are the appropriate forms for registering your chapter to attend the 2011 Fall
Leadership Conference. If you have any questions concerning the conference, please call
- I am eager to help! Attend the 2011 Fall Leadership Conference and help your students
start their engines to a successful year as they participate in ZOOM Accelerate Your
Leadership!!




                        2011 DECA FALL LEADERSHIP CONFERENCE
                                           1
2011 DATES & LOCATION
The 2011 Fall Leadership Conference will be held October 30 & 31, 2011 at the Minneapolis Hilton &
Towers. The address and phone numbers are:

                   Minneapolis Hilton & Towers
                   1001 Marquette Ave.
                   Minneapolis, MN 55403
                   612-376-1000
                   All Rooms $89.00 + 13.4% tax

REGISTRATION FEE
Registration fee for the Fall Leadership Conference is just $30.00. The registration fee includes conference
materials, speakers‘ fees, entertainment, tax and gratuities.

Use forms MN-DECA-1-11 for registering all attendees – Students & Advisors for the conference. This
form is part of the excel file. Compute the total amount due on the Summary Tab of this excel file.
Registration materials are due on or before October 1, 2011. PLEASE SEND ALL REGISTRATION
MATERIALS AND PAYMENT TO:

                                                    Jackie Schiller
                                                    MN HS DECA
                                             21576 NE Pickerel Lake Drive
                                               Detroit Lakes, MN 56501
                MAKE CHECK PAYABLE TO: MN SECONDARY DECA
                If payment is not received prior to the start of the conference,
                             higher registration fee will prevail.

REFUND POLICY
Enclosed within the ―forms section‖ of this packet is an ―Official Cancellation Form‖ MN-DECA-2-11. To
be accepted, cancellations must be submitted on the ―Official Cancellation Form‖. The following
administrative charge policy will be followed:
 $15.00 refund (50%) per person for cancellations received between October 1, 2011 and before
    October 15, 2011 on Fall Leadership Conference Registration.
 No refund for cancellations on or after October 16, 2011. Substitutions are allowed. Each Chapter
    Advisor is responsible for making all cancellations and/or substitutes with the hotel.

HOTEL RESERVATION PROCEDURES
Complete the Room Selection Form (MN-DECA-3-11) electronically & email as attachment as follows:
1. Email copy to the hotel: Carol Hof: carol.hof@hilton.com
2. Email copy to Jackie Schiller with your conference registration.
3. Keep one copy to assist with hotel check-in when you arrive for conference.
                 Room Selection Forms are also due on or before October 1, 2011.

LODGING COSTS
Room fees are as follows: $89.00 single, double, triple or quad lodging + 13.4% tax.

Check-In-Procedure – have students dressed in appropriate business casual attire upon arrival,
as rooms may not be ready when you arrive!
The check-in procedure will be as follows:
1. Upon arrival at the hotel, chapter advisor from each delegation should pick up the room keys for the
    entire chapter from the front desk. Please note: Hotel check-in is 3:00 PM.
2. If there are cancellations after you have submitted the reservation and registration forms, it will be
    necessary to notify the hotel. This request is necessary to insure that your chapter is not charged for
    unused sleeping rooms.


                             2011 DECA FALL LEADERSHIP CONFERENCE
                                                2
3.   You will receive your conference registration materials from the conference registration desk located
     on the 2nd floor of the hotel in the coat check area.

CHECK-OUT PROCEDURES
Prior to departure, each chapter advisor should pay for any incidentals that may have been charged to your
rooms. To assist the hotel, we suggest students move bags to advisors‘ rooms the morning of departure.

CONFERENCE T-SHIRTS INCLUDED!
Conference t-shirts are included in this year‘s registration. Indicate attendees size choice on the excel file
for registration.

STUDENT & ADULT CODE OF ETHICS
All Conference participants are to consider this a professional conference and are therefore expected to
abide by the Association‘s Code of Conduct, which is enclosed in this packet. Chapter Advisors should
have their students and their parents read and sign these guidelines and return to you. You do not have to
send these to the DECA State Office with your other registration materials, but it is vital that you bring
these with you to the conference. This form is for your benefit & protection as an advisor.

Also included in this packet is an advisor code of ethics that has been adopted by the MN DECA Board of
Directors. This form needs to be included with your conference registration materials. All chapter
advisors need to have this completed form on file with the state association prior to participation in
any state activities. Form must include original signatures.

SPECIAL NEEDS & ACCOMODATIONS
Please inform us well in advance of the conference of any accommodations that will increase your student‘s
ability to participate in this conference."

CHAPERONE CRITERIA
The required chaperone ratio will be one advisor per chapter. In the past, we have had success with the
ratio of one advisor per 10 students. This ratio is highly recommended. Please make every effort to secure
adequate numbers of chaperones. Only the first advisor/chaperone is charged registration fee. Chapters
are encouraged to bring additional chaperones registered for the cost of one!

OPENING SPEAKER – JUDSON LAIPPLY

Award-Winning Speaker and Inspirational Comedian Judson Laipply promises to do two things: make you
laugh and make you think. And for the last seven years, his passion for both has entertained and educated
audiences all over the world. Judson is an award-winning speaker and performer who utilizes a phenomenon
labeled "Inspirational Comedy" to blend the realities of life with side-splitting humor

EVENING ENTERTAINMENT – TIM MAHONEY
Almost three months after he was hastily kicked off "The Voice," Minneapolis pop-rocker Tim Mahoney
has bounced back with a bouncy song about his experience on the hit NBC talent-search show. It's titled
"Hey Adam Levine," and lest you think it is some kind of a kiss-off to the Maroon 5 singer -- who dumped
the veteran Mahoney from the show in favor of an 18-year-old beauty -- it's actually a pretty fun, light-
hearted tribute to the whole whirlwind.

And now, as a MN DECA member, you can see Tim Mahoney in person when you attend this year's FLC!

FORMAT FOR FLC
ZOOM ACCELERATE YOUR LEADERSHIP
Start your engines for a full conference of fast paced, full throttled, high energy leadership and career
development sessions with Minnesota DECA and the training team from TRI Leadership Resources!

The leadership race begins with the ―Start Your Engines‖ session and keynote speaker to get our business
and marketing students and teachers inspired and informed for two days of high speed success.

                              2011 DECA FALL LEADERSHIP CONFERENCE
                                                 3
Members will then divide into 11 teams to experience the ―Groove‖ experiential leadership sessions. The
―Groove‖ in racing is the pattern that a race car driver finds that is the fastest way around the track
according to their driving strategy. In the same fashion, BPA and DECA members will engage in a series of
experiences designed to reveal their life‘s track and the fastest way to accelerate around it. Learning
concepts include: personal vision, goals, values, and acceleration through collaboration.

Leaders will have then have the opportunity to challenge by choice and select one of two styles of
leadership programming: Racing School and Racing Tracks.

         Racing School is a two day sequence of leadership building curriculum in the following topic
         areas: Competitive Events, Chapter Management & New DECA Members.

         Racing Tracks are a selection of themed training sessions designed to give students an experience
         in a variety of business and marketing education related areas including: Leadership, Business,
         Marketing, Communication, Finance, Career Success, and Management.

The event program will conclude with the ―Victory Lane‖ closing session where we will meet to announce
new officers, recognize members, honor chapters, and prepare race into the future.

Key outcomes that will be achieved during the ZOOM: Accelerate Your Leadership Program will include:
 Boost confidence, self esteem and promote positive character development
 Better understanding of self and others and superiors
 Foster interpersonal relationships including social media and contemporary technology skills
 Increase leadership knowledge, project management, and understanding of accountability
 Expand CTSO organizational knowledge including key techniques for success in programs as well as
    connection to college and career readiness
 Discover how to develop relationships and engage community partners in education success

About our Minnesota Leadership University training team from TeamTRI:
TRI Leadership Resources is one of North America‘s leading youth development and leadership training
companies and a longtime partner of DECA. TeamTRI has more than 50 leadership specialists and expert
presenters who spend each day working to help individuals and organizations unleash their potential,
increase their positive influence, and practice the leadership it takes to bring dreams to life!

From the White House to the United Nations and Fortune 500 companies to America‘s most beloved
charities, TeamTRI brings Minnesota DECA and BPA a wealth of experience and one goal in mind—
equipping you with the knowledge and skills to have an awesome membership experience and lead a life of
true happiness, wealth, and success that benefits you and the world around you.

Learn more about TeamTRI by visiting:
www.teamtri.com
www.facebook.com/trileadership
www.twitter.com/teamtri

TRADING PIN CONTEST
              Any student attending FLC may enter the MN DECA Trading Pin Contest. The trading pin
              will be used during the 2012 International Conference. Students are to design a trading pin
              and submit their entry during the Fall Conference or mail to the state office if they are not
              attending FLC. The winner will be selected and announced at the 2012 State Career
              Development Conference next March. The winning design will be adapted/modified and
              produced into a trading pin. See additional details pg. 15.

RADIO BROADCAST COMPETITION
This has been a successful activity offered during the Fall Leadership Conference. Although your chapter is
not required to participate, you are strongly encouraged to provide this learning experience for your
students and join in the fun!!! Be certain to indicate your chapter‘s participation on form MN-DECA-1-11
to register your group in the form section of this packet. See page 11.

                             2011 DECA FALL LEADERSHIP CONFERENCE
                                                4
DECA VIDEO COMPETITION
This is the fourth year for the DECA Video Competition. Although your chapter is not required to
participate, we encourage you to do so because it will be a fun new activity this year! See page 13 for
additional information. Be sure to register your chapter for this activity on the summary page.

OPPORTUNITY TO DISPLAY PROJECTS
New this year to FLC is an opportunity for your chapter to display projects that you are implementing in
your chapter. This will be held during the same time frame and location as the candidate campaigns. If you
are interested in having a table assigned, please contact Jackie.

VOTING DELEGATE ALLOCATIONS
Elections of the 2011-2012 State Officers will take place during FLC. Refer to the listing enclosed for
allocations. Allocation is based on last year‘s membership with MN DECA (2010-2011) unless you are a
new chapter. Officer Candidate Applications are due on or before September 30, 2011. This information is
contained in the “State Officer Candidate Information Packet” which was emailed to chapter advisors.

HELPFUL WAYS TO HELP YOUR STUDENTS ACHIEVE SUCCESS
A conference the size of ours presents opportunities and challenges for you and your students. The
following lists helpful hints you may want to use to further prepare your students for this leadership
conference experience.

BEFORE THE CONFERENCE
1.   Schedule a meeting with the parents, students and administrators.
     Handout and go over the code of conduct for students and advisors. Go over the rules and
     consequences. Review the importance of representing their family, school, and chapter in a
     professional manner. This would be a great time to have the students and parents sign the forms. For
     parents not able to attend, follow-up with a phone call and a mailing.

     Hand out the tentative agenda. Use this opportunity to show how students are kept very busy with
     educational and fun activities. Talk about the ways the students prepare for the conference & elections.
     Let the administration congratulate the students for accepting the opportunity to participate.

2.   Do a press release.
     Make this is a positive experience for the entire community.

3.   Invite the principal to come into the classroom.
     He/she should meet the students who will be attending the conference. Let the students present the
     code of conduct they have signed and will practice at the conference. They should also share ways they
     are preparing for the event. The principal can help reinforce the importance of professional behavior.

4.   Meet one last time before leaving for the Sheraton South Hotel.
     Review professional behavior expectations. Review the conference program. Answer last minute
     questions. Reinforce your belief in them and their abilities.

AT THE CONFERENCE
1.   Conduct a chapter meeting after registering in your hotel. The agenda should include:
     Hand out the programs and other conference materials. Go over the schedule of events. Have each
     student mark in their program where they are to be throughout the conference.
      Advise them of your location during the conference.
      Go over the physical layout of the hotels.
      Review the Code of Conduct.
      Build on their excitement and enthusiasm and reinforce your belief in them. Encourage them to
         meet delegates from other chapters.

2.   Establish procedures for students to check-in with you during the conference.

                              2011 DECA FALL LEADERSHIP CONFERENCE
                                                 5
     This is vital! You can help eliminate student frustrations. It‘s important that you ask your students
     how they are doing. Be positive and supportive. Keep your eyes open for potential problems.

3.   Enforce curfew.
     Make sure students are in their own rooms. You have a responsibility to your students and their parents
     to see that your students are in the correct room.

4.   Sit with your students during the general sessions and other special functions.
     Create a ―team‖ spirit for your chapter. Even the ―best of students‖ are capable of ―acting up.‖

5.   Be visible.
     Drop in and check on your students. ―Count heads‖ at the specials sessions and at curfew. Review the
     day‘s activities and what activities are scheduled the next day.

6.   Meet problems head-on in a positive manner.
     Don‘t let things get out of hand--do your part--TACTFULLY.

AFTER THE CONFERENCE
1.   Congratulate your students for being on their best behavior.
     Be positive.

2.   Send a letter to parents expressing your appreciation for their support.
     Let them know how proud you and the school are of their performance.

3.   Follow-up with the principal, other administrators and school board members.
     Give a full report. Involve students in the presentation.

4.   Do a follow-up press release.
     Submit chapter pictures.
     Then celebrate the experience of learning and achievement!


Dress Code for Advisors, Members and Guests
A highly recommended dress code will once again be in place during the conference to enhance the
participation at FLC and is endorsed by the DECA Board of Directors. Students and advisors must wear
professional or business casual dress at all conference-sponsored activities (except the dance) as specified
on the agenda.

The purpose of the dress code is to uphold the professional image of the association and its members and to
prepare students for the business world. Appropriate DECA attire is required for all attendees—advisers,
members and guests—at all general sessions, competitive events, district meetings, workshops, and other
activities unless otherwise stated in the conference program. Conference nametags are part of the dress code
and must be worn at all times.

From the opening session until the end of the closing session, students, advisors and professionals shall
adhere to the following Dress Code requirements. It is the Chapter Advisor‘s responsibility to see that their
students, professionals and themselves comply with the rules established for proper dress code. Advisors
should monitor their students‘ dress at all functions. Business representatives, press personnel, hotel staff
and guests will be seeing DECA‘s finest members—show them a professional business image.

DECA General Sessions/Workshops/Meal Functions
The following attire will be acceptable:

Females
   Business suit or blazer with dress blouse and dress skirt or dress slacks or business dress
   Dress shoes (no tennis shoes or flip-flop sandals)
Males
 Business suit or sport coat with dress slacks, collared dress shirt and necktie
                              2011 DECA FALL LEADERSHIP CONFERENCE
                                                 6
 Dress shoes (no tennis shoes or flip-flop sandals) and dress socks
DECA Business Casual
 Casual slacks, blouse or shirt, socks and casual shoes
 Jeans, t-shirts and athletic shoes are NOT included in business casual attire.

The following are unacceptable during DECA activities:
 Skin-tight or revealing clothing
 Midriff-baring clothing
 Leggings or graphic designed hosiery/tights
 Clothing with printing that is suggestive, obscene or promotes illegal substances
 Athletic clothing
 Swimwear




                             2011 DECA FALL LEADERSHIP CONFERENCE
                                                7
                       2011 VOTING DELEGATE ALLOCATIONS
                   BASED ON 2010-2011 STATE/NATIONAL STUDENT MEMBERSHIP (unless new chapter)
CHAPTER                                              MEMBERSHIP               ALLOCATION
   Andover                                               57                       7
   Anoka                                                 20                       3
   Apple Valley                                          44                       5
   Austin                                                29                       4
   Becker                                                 1                       1
   Big Lake                                               8                       2
   Bloomington Jefferson                                 34                       4
   Bloomington Kennedy                                    9                       2
   Brooklyn Center                                       14                       2
   Buffalo                                               32                       4
   Burnsville *new
   Cambridge                                               33                        4
   Centennial                                              22                        3
   Champlin Park                                           28                        4
   Chanhassen                                              91                       10
   Chaska                                                  73                        8
   Chisago Lakes                                           25                        3
   Coon Rapids                                             55                        6
   Cooper                                                  17                        3
   Duluth Denfeld                                          27                        4
   Duluth East                                             22                        3
   East Central                                            16                        3
   Eastview                                                27                        4
   Eden Prairie                                           189                       20
   Edina                                                   53                        6
   Elk River                                              140                       15
   Faribault                                               24                        3
   Forest Lake                                             10                        2
   Hermantown                                              42                        5
   Hopkins                                                 37                        5
   Irondale                                                46                        6
   Lakeville North                                         88                       10
   Lakeville South                                        155                       16
   Little Falls                                            20                        3
   Mankato West                                            36                        5
   Maple Grove *new
   Minnetonka                                             273                       28
   Mound-Westonka                                         136                       15
   Mounds View                                             44                        5
   North St. Paul                                          50                        6
   Northfield                                              15                        2
   Orono                                                  105                       11
   Owatonna                                                42                        5
   Park                                                     3                        1
   Pine Island                                             83                        9
   Proctor                                                 30                        4
   Red Wing                                                 4                        1
   Richfield                                               34                        4
   Rogers                                                  35                        4
   Rosemount                                              117                       13

                           2011 DECA FALL LEADERSHIP CONFERENCE
                                              8
   Royalton                                           43          5
   St. Cloud Tech                                     10          2
   St. Francis                                        26          4
   St. Louis Park                                     45          5
   Sauk Rapids                                       124         13
   Sibley                                             10          2
   Tartan                                             34          4
   Waseca                                             33          4
   Wayzata                                           122         13
   Woodbury                                            9          2
   Zimmerman                                          83          9
TOTALS:                                             3,034       356




                         VOTING DELEGATE ALLOCATION CHART
1-5                 1
6-15                2
16-25               3
26-35               4
36-45               5
46-55               6
56-65               7
66-75               8
76-85               9
86-95               10
96-105              11
106-115             12
116-125             13
126-135             14
136-145             15
146-155             16
156-165             17
166-175             18
176-185             19
186-195             20


*new chapters should check with State Office for allocation – must submit
                      dues to receive an allocation




                         2011 DECA FALL LEADERSHIP CONFERENCE
                                            9
                                   Tentative Agenda
                                 2011 FALL LEADERSHIP CONFERENCE
                                        Minneapolis Hilton Hotel
                        Sunday, October 31, 2011
   NOTE: Business casual dress required at all functions on Sunday except conference concert.
11:00 - 1:30 PM           Conference Registration
                          Submit Pin Contest Entries
12:30 - 1:30 PM           State Officer Candidate Testing & Briefing
1:00 – 1:30 PM            Campaign Managers Briefing
1:30 - 2:45 PM            START YOUR ENGINES!
                          JOINT OPENING GENERAL SESSION – Judson Laipply
3:00 – 5:30 PM            ZOOM Accelerate Your Leadership – Part I
3:30 – 5:00 PM            Advisor Training
5:30 – 6:45 PM            PIT STOP - Dinner on Your Own
5:30 – 6:45 PM            Campaign Booth set-up
7:00 – 7:30 &             DECA RELATED ELECTIVES - attend workshops of your choice
7:40 – 8:10 PM            You will learn about the following categories of competitive events:
                          Series, Written & State Events and more topics!
8:15 PM                   Seating of Voting Delegates
8:30 - 9:30 PM            VOTING DELEGATE BRIEFING &
                          OFFICER CANDIDATE SPEECHES
                          Voting Delegates are required to attend - session is open to all attendees.
9:30 – 10:00 PM           DECA RADIO BROADCAST COMPETITION - PRELIMINARIES
                          Check with your advisor to see which room your chapter is assigned to.
9:45 – 11:45 PM           CONFERENCE ENTERTAINMENT –
                          TIM MAHONEY CONCERT
10:15 – 11:00 PM          CAMPAIGN BOOTHS & CHAPTER PROJECT DISPLAYS
10:15 PM                  DECA RADIO BROADCAST COMPETITION - SEMI-FINALS
11:00 – 11:30 PM          PRELIMINARY VOTING – If necessary
12:00 Midnight            CURFEW
                        Monday, October 31, 2011
   NOTE: Professional dress required at all functions on Monday – please consult pages 7 & 8.
7:30 - 8:30 AM            ANNUAL BUSINESS MEETING & MEET THE FINAL
                          CANDIDATES – Q & A SESSION & FINAL VOTING
                          Voting Delegates are required to attend - session open to all attendees!
8:30 -11:30 AM            ZOOM - ACCELERATE YOUR LEADERSHIP - PART II
9:00 – 11:00 AM           Advisor Meeting
11:45 – 12:45 PM          VICTORY LANE CLOSING GENERAL SESSION
                          Radio, TV Contest & Announcement of newly elected officers.
1:00 PM                   DEPART - HAVE A SAFE TRIP HOME!
1:00 – 2:00 PM            Newly elected State Officers meet with Outgoing State Officers
2:00 – 4:00 PM            Newly elected State Officer Initial Training Session

             Watch for additional information this fall via email updates!




                             2011 DECA FALL LEADERSHIP CONFERENCE
                                               10
              COMMERCIAL BROADCAST COMPETITION

This has been a successful activity offered during the past several Fall Leadership Conferences.
Although your chapter is not required to participate, you are strongly encouraged to provide this
learning experience for your students and join in the fun!!!

          INTRODUCTION TO COMMERCIAL BROADCAST COMPETITION
This is an opportunity for each chapter to promote MN DECA by conducting a radio commercial
broadcast.

Each chapter will be given 60 seconds for a radio commercial promoting DECA. Since each
chapter only has 60 seconds, the commercial should be well organized and time should be used
wisely. Creativity and originality are strongly encouraged.

The chapters are encouraged to utilize classroom materials on advertising to assist them in
preparing their broadcasts. Visual materials may not be used. The use of visual materials will
result in elimination from competition.

The broadcast competition will be held on Sunday & Monday during the Fall Leadership
Conference. The broadcasts will be judged utilizing attached judging sheet. The top chapters
will advance to semi-finals, and the top three will be presented during the Closing General
Session.

Finally, the commercial must be in good taste and approved by your chapter advisor. Involve the
whole chapter in the presentation of the commercial. One member should be appointed as
spokesperson and give a 10 second lead-in before the commercial begins.

You will have approximately 1 minute to set-up before you begin.

OBJECTIVES:
   To increase the awareness of the importance of radio as an advertising medium.
   To use students creative skills to produce their own ad.
   To provide an avenue for students to promote DECA and actively participate in the Fall
    Leadership Conference.
                                                 JOIN THE FUN!
                                            PARTICIPATE IN THIS YEAR’S
                                             BROADCAST COMPETITION!




                            2011 DECA FALL LEADERSHIP CONFERENCE
                                              11
                                                            GROUP #_________________________
                                                                          RATING SHEET
                                                                          COMMERCIAL
                                                                           BROADCAST
                                                                          COMPETITION
                                                                            MN DECA

Rate each commercial broadcast in the following areas. Listed below is the rating scale from 1 to
5 as follows:
              5 - Excellent
              4 - Very Good
              3 - Good
              2 - Fair
              1 - Poor
Judge the commercial in the following areas and place a check mark in the appropriate point
column:

                           5             4            3               2       1
1. Originality
2. Creativity
3. Overall Quality
4. How well was the
   message conveyed?
5. How well did the
   group use its time?


Actual length of commercial performance:_________________seconds.

58 to 62 seconds                       = no penalty
56 to 58 or 62 - 64 seconds            = 1 penalty point
48 to 56 or 64 - 66 seconds            = 2 penalty points
less than 48 or greater than 66        = 4 penalty points

                         POINT TALLY
                  Subtract 1 point for wordiness
         Add 1 point for exceptional creativity or originality
                     Penalty for time if applies
                 TOTAL THIS SECTION (if applicable)
                TOTAL POINTS FROM FIRST SECTION
                               NET POINTS




                               2011 DECA FALL LEADERSHIP CONFERENCE
                                                 12
         DECA VIDEO PRODUCTION COMPETITION
                     GUIDELINES
This activity is once being offered as part of DECA‘s Fall Leadership Conference. Although your chapter is not
required to participate, you are strongly encouraged to provide this learning experience for your students and join in
the fun!!!

This is an opportunity for each chapter to promote MN DECA by producing a video production. The purpose of this
activity is to allow for chapters to prepare a 1-minute commercial that could be utilized on local cable networks and
is an opportunity for chapters to explore the field of television/video production & advertising.

Each chapter entry will be 1 minute for a TV commercial promoting DECA. Due to the time restrictions, the
commercial should be well organized and time should be used wisely. Penalties will be assessed for tapes over or
under one minute. Creativity and originality are strongly encouraged. Use of special effects, music and graphics is
permitted.

THEME
Emphasis will be placed on conveyance of the theme to the viewer, professional production of the video and quality
of audio and video. Video can be shot on location as needed to convey the assigned ―theme‖ – ―Marketing
Education & DECA‖. Entries are NOT to be specific to local chapter but generic to Minnesota DECA. All entries
must be in VHS format.

The chapters are encouraged to utilize classroom materials on advertising to assist them in preparation.

OTHER SPECIFICATIONS & REQUIREMENTS
        Intro should include what Chapter the entry is on behalf of
        Entries must be on a DVD & become property of MN DECA (DVD Preferred)
        Use a microphone to capture audio
        Editing should not have jump cuts (one shot should NOT blip to the same shot with actors in different spots,
         unless used as a special effect)

COMPETITION TIMELINES
The preliminary broadcast competition will be held on Sunday & Monday, October 30 & 31, 2011. The
commercials will be judged utilizing attached judging sheet. The top three chapters will be announced at the closing
general session in no particular order or rank. These three chapters will have the opportunity to revise, reproduce
and resubmit their spot prior to the State Career Development Conference. At the 2012 SCDC the top three entries
will be shared/viewed by all conference participants at a general session and the winner announced.

Finally, the commercial must be in good taste and approved by your chapter advisor. Involve the whole chapter in
the development & presentation of the commercial. One member should be appointed as spokesperson and give a 10
second lead-in before the actual commercial begins.

OBJECTIVES
   To increase the awareness of the importance of TV as an advertising medium.
   To use students creative skills to produce their own ad.
   To provide an avenue for students to promote DECA and actively participate in the Fall Leadership Conference.


                                            JOIN THE FUN!


                                  2011 DECA FALL LEADERSHIP CONFERENCE
                                                    13
                                                                   GROUP #_________________________
                                       RATING SHEET
                               VIDEO PRODUCTION COMPETITION
                                         MN DECA

Rate each commercial broadcast in the following areas. Listed below is the rating scale from 1 to
5 as follows:
              20 - Excellent
              15 - Very Good
              10 - Good
              5 - Fair
              1 - Poor
Judge the commercial in the following areas and place a check mark in the appropriate point
column:
Items evaluated                   20-16           15-11                10-6   5-2       1
1. Originality & creativity
    including creative shots
    and/or audio elements
2. Overall quality
    including lighting and
    audio
3. Does the message create
    viewer interest?
4. Communication
    Effectiveness: How well
    was the message
    conveyed?
5. Is the content
    organized, easy to
    understand and
    informative?

Actual length of commercial performance:_________________seconds.
58 to 62 seconds                          = no penalty
56 to 58 or 62 - 64 seconds               = 1 penalty point
48 to 56 or 64 - 66 seconds               = 2 penalty points
less than 48 or greater than 66           = 4 penalty points

                                POINT TALLY
                        Subtract 1 point for wordiness
               Add 1 point for exceptional creativity or originality
                           Penalty for time if applies
                   TOTAL THIS SECTION (if applicable)
                  TOTAL POINTS FROM FIRST SECTION
                                 NET POINTS




                                 2011 DECA FALL LEADERSHIP CONFERENCE
                                                   14
                                 RELEASE FORM
                                  Minnesota Association
                                   Secondary Division

I do hereby consent irrevocably to use a reproduction of any and all photographs taken of me in
any form whatsoever for DECA – Secondary Division, Minnesota Association promotion for
website use. Consent is also granted for any printed matter used in conjunction with the
photographs and with the use of my name as an officer for Minnesota Secondary DECA.

I have read this document and am fully aware of the content and implications, legal and otherwise.

Please print the following:


Name


Address


City, State, Zip




                                                   Signatures:


Signature                                                                   Date


Signature of Parent or Guardian                                             Date
(If student is under 18 years of age)




                                   2011 DECA FALL LEADERSHIP CONFERENCE
                                                     15
                                 MN DECA TRADING PIN CONTEST
                                     2011-2012 GUIDELINES




Purpose
          To encourage local members to create a design that promotes Minnesota High School
          DECA during the 2012 International Career Development Conference.

Specifications
         Entry should be in color - pencils, markers, etc. may be utilized.
         The design must show originality, imagination and creativity.
         Design may include the shape of Minnesota or be in the actual shape of Minnesota,
          but is not required.
         Design can include ―MN DECA 2012 or ―MN DECA ‗12. Minnesota may be spelled
          out or abbreviated or simply used as the shape of or included in the pin.
         The contestant may submit their entry during the conference registration of the 2011
          Fall Leadership Conference or mail entry to the MN DECA office no later than
          November 1, 2011
         Design original must be submitted on an 8 1/2‘ x 11‖ white piece of paper.
         If design was computer generated, please include electronic file on a disk.
         Entry must include name and chapter at bottom right-hand corner.
         Entries not following the above will not be judged.
         Designs will not be returned.
         Winning entry will be produced into a trading pin for the 2012 International Career
          Development Conference. (Design may be adapted/modified when produced into the
          pin- winning entry is for creative use only)
         Winner will be announced/recognized at the 2012 State Career Development
          Conference.

Method of Evaluation
          Judge‘s Rating Sheet

Entries
          Each student is limited to one entry and each Chapter may submit as many entries as
          desired.




                          2011 DECA FALL LEADERSHIP CONFERENCE
                                            16
                                 MN DECA TRADING PIN CONTEST
                                    JUDGE’S RATING SHEET


Name & Chapter__________________________________________________________

Items to Evaluate                 Below       Average     Good     Excellent   Points
                                  Average


   Portrays theme                   1-4        5-9       10-14    15-20
    appropriately

   Design gains attention &         1-4        5-9       10-14    15-20
    has eye appeal
    (use of color & balance)

   Design shows imagination,        1-4        5-9       10-14    15-20
    creativity and originality

   Effectiveness (easily            1-4        5-9       10-14    15-20
    understood, motivational,
    accurate)

   Quality of Work                  1-4        5-9       10-14    15-20



TOTAL POINTS:




                            2011 DECA FALL LEADERSHIP CONFERENCE
                                              17
                     HOW TO REGISTER
                   YOUR CHAPTER FOR FLC
The following forms must be submitted along with payment of your registration fee:

       MN-DECA-1-11          Registration Summary
       MN-DECA-2-11          Cancellation Form - as needed
       MN-DECA-3-11          Hotel Room Selection Form – send copy with registration

       ** Submit this form to the hotel:
       MN-DECA-3-11         Hotel Room Selection Form

       ** The following form is for your use only:
       MN-DECA-4-11        Delegate Permission/Medical Treatment Authorization
                           Form - for advisor use only - do not submit to DECA
       MN-DECA-5-11        Advisor Code of Ethics Form

                      Remember to submit your annual “Advisor Code of Ethics”
                                prior to participating at FLC 2011!

The above forms, along with conference registration payment, must be received on or before
October 1, 2011 to receive the registration fee rate of $30.00 per person. Send payment to:

                     MN DECA FLC
                     21576 NE Pickerel Lake Drive
                     Detroit Lakes, MN 56501

                     E-mail file as an attachment is preferred method of submission


                           2011 DECA FALL LEADERSHIP CONFERENCE
                                             18
                                                                                 MN-DECA-1-11

                                                     MINNESOTA DECA
                                                  REGISTRATION SUMMARY
                                                2011 Fall Leadership Conference


Due by October 1, 2011 to:
                                     Jackie Schiller
                                     MN Secondary DECA
                                     21576 NE Pickerel Lake Drive
                                     Detroit Lakes, MN 56501
                                     Fax: 218-846-9119

Please submit your registration information including t-shirt order and listing of delegates on the
                   excel file saved/named with your chapter. Use excel file
                    “DECAChapterAdvisorDocuments 2011”

               Hurry and save ~ Registration is due Friday, October 1, 2011!
               Please submit one check payable to: Minnesota Secondary DECA

 Payment must be received PRIOR to the event – any registration not paid in full prior to the
                  event will be charge the on site fee of $35 per attendee.




                             2011 DECA FALL LEADERSHIP CONFERENCE
                                               19
                                                                           MN-DECA-2-11


                                                 MINNESOTA DECA
                                           OFFICIAL CANCELLATION FORM
                                            2011 Fall Leadership Conference


                                   As needed to:
                                   Jackie Schiller
                                   MN Secondary DECA
                                   21576 NE Pickerel Lake Drive
                                   Detroit Lakes, MN 56501


DIRECTIONS: To be eligible for a $15 refund, all cancellations must be made on this form and
received by Minnesota DECA on or before October 15, 2011. Substitutions are acceptable.
Please fax all cancels and/or changes to 218-846-9119.

The ____________________________________________ DECA Chapter directs you to cancel
the following delegates for the 2011 DECA Fall Leadership Conference.

                 PLEASE CANCEL THE FOLLOWING DELEGATES:

1. ________________________________________
2. ________________________________________
3. ________________________________________
4. ________________________________________
5. ________________________________________
               PLEASE SUBSTITUTE THE FOLLOWING DELEGATES:

NAME
1. __________________________________ _____
2. ________________________________________
3. ________________________________________
4. ________________________________________
5. ________________________________________
                 DATE RECEIVED                        AMOUNT DUE



                          2011 DECA FALL LEADERSHIP CONFERENCE
                                            20
                                                                                                MN-DECA-4-11


                                                                                     2011 -2012
                                                                       MN DECA CODE OF CONDUCT
                                                                            Student Members

DECA is a student-centered, national organization whose program of leadership and personal development is
designed specifically for students enrolled in Marketing Education or who have a career goal in the field of Business
and Marketing. DECA is co-curricular, designed as an integral part of the classroom instructional program.

The goals of DECA are:

   To develop leadership characteristics
   To develop self-confidence and self-acceptance
   To develop a greater understanding of our free, competitive enterprise system
   To further develop occupational competencies needed for careers in marketing, merchandising, and management
   To develop high ethical standards in personal and business relationships
   To develop effective international relationships
   To develop a greater awareness of career opportunities in marketing
   To develop greater proficiency in communication
   To develop greater appreciation of the responsibilities of citizenship
   To develop a healthy competitive spirit
   To develop social and business etiquette

DECA members have the opportunity for involvement at the local, district, state and national levels. Members at
each respective level and a demonstrated commitment to the goals of DECA are required for participation at each
level. Several conferences are held each year at the various levels, each addressing many of the goals of DECA. At
the state and national levels these conferences are normally two to five day events, requiring that the students stay
overnight in the conference hotels.

To be eligible to attend these conferences, the student must have earned the right to attend through previous
participation, a demonstrated desire to participate fully in all scheduled conference activities, and a commitment to
live by the DECA Code of Conduct while attending. Permission from the local advisor, the school and the student‘s
parent/guardian to attend is also required.

WHEREFORE, THE STUDENT AND THE STUDENT‘S PARENTS AND/OR GUARDIANS AGREE TO
FOLLOW THE MINNESOTA DECA CODE OF CONDUCT AS A CONDITION FOR ATTENDING DECA
CONFERENCES:

THE STUDENT RESPONSIBILITIES UNDER THE CODE OF CONDUCT ARE AS FOLLOWS:
1.   The term ―delegate‖ shall mean any DECA Member registered for and attending said conference or activity.
2.   There shall be no effacing of public property. The individual or chapter responsible must pay any damages to
     any property or furnishings in the hotel rooms or buildings or in the conference center. Local chapters will be
     billed directly by the hotel or conference center for any damages.
3.   Delegates are required to attend all general sessions, assigned events or meetings, competition, and conference
     functions and are expected to be on time and prepared for them. Delegates should be financially prepared for
     all possibilities.
4.   Boom boxes and other large and loud music machines are not allowed at the conference. Delegates may use
     ―walkmans‖ and other small music devices with individual earphones.



                                  2011 DECA FALL LEADERSHIP CONFERENCE
                                                    21
5.    Delegates are expected to keep their Advisors informed of their activities and whereabouts at all times. Each
      local advisor should establish a policy with his/her students prior to the conference in order to meet this
      regulation.
6.    Chapter advisors will be responsible for the supervision of their student delegates.
7.    No delegate may leave the conference site (except for authorized events) unless he/she has received
      permission to do so from his/her advisor.
8.    The use of private automobiles is not permitted after the arrival at the conference. Car doors must be locked
      upon arrival and ALL keys turned over to the chapter advisor.
9.    All delegates registered overnight in conference hotels must be in their own rooms and quiet at, and after,
      curfew. All delegates must honor conference curfew as published in the program.
10.   All delegates not registered in conference hotels must be off the hotel premised immediately after the last
      conference event of the day.
11.   Friends not registered for the conference are not allowed in the conference hotel or at conference activities.
12.   Delegates must wear identification nametags at all times, including social functions such as a dance, or they
      will not be admitted to the conference activity.
13.   Professional attire is required at all conference functions except dances and other social functions as
      announced at the opening session of the conference. Professional attire includes business suits; business
      slacks with a blazer, dresses or skirts with corresponding shirts, blouses, or sweaters and the proper
      accessories (i.e. ties).
14.   Delegates agree to conduct themselves in a professional and ethical manner at all times and follow the
      directive of official conference staff, other adult supervisors and hotel staff. Profanity is prohibited.
15.   Smoking or the use of any other tobacco product at or around any conference activity is strictly forbidden. No
      use of tobacco will be permitted in public facilities or private facilities in accordance with the state law that
      prohibits use by minors.
16.   Possession and/or use of alcohol, drugs, or drug paraphernalia not prescribed by a qualified physician are
      absolutely forbidden.
17.   Major infractions such as possession and/or use of alcohol, drugs, drug, paraphernalia or any other infractions
      that may require police action (such as noise violations, vandalism, assault, arson, burglary, robbery or
      weapons possession) will result in the immediate removal of the students involved from any further
      participation in conference activities for the school year.

      The advisor will immediately contact the DECA State Executive Director and the student‘s school
      administrator as per school district policy. The student‘s parents will be notified and the student will be
      turned over to the proper authorities or sent home as soon as possible (whichever the violation requires).

      If a student is sent home, it is the responsibility of the student‘s parents to pay the cost of the student‘s return
      home. The parents will also be responsible for picking the student up upon his/her return.

      If the school administrator determines that it is impractical or impossible to send the student home ahead of
      the group, the student will be barred from any further activity and a chaperon will be assigned to the student
      for the remainder of the conference.

      Any student turned over to the authorities or sent home will go through his/her school‘s normal disciplinary
      process for such an infraction.
18.   All DECA rules as well as the rules and policies of the student‘s individual school district apply while the
      student is attending a DECA activity.
19.   All students regardless of age and/or grade will be expected to follow the same rules. Seniors who have
      graduated and are still part of an activity must also agree to all rules as outlined.
20.   Delegates violating or ignoring any part of the Code of Conduct may subject their entire delegation to be
      unseated, or their officer candidates or competitive event participants to be disqualified.
21.   Delegates shall allow Minnesota DECA to use conference photographs and video footage for promotional
      purposes.
22.   Lack of professionalism during conference activities may result in conference disqualification. (new item added
      by Board 5/05)




                                  2011 DECA FALL LEADERSHIP CONFERENCE
                                                    22
THE RESPONSIBILITIES OF THE ADVISOR FOR THE DECA CONFERENCE ARE AS FOLLOWS:

   1.    The advisor will be responsible for all aspects of the trip including travel arrangements, selection and
         discipline of students, emergency situations, and notification to parents of all aspects of the trip.
   2.    The advisor must provide all students with a written copy of all rules and trip procedures.
   3.    The advisor will be responsible for student supervision, room checks, curfew and bed checks, etc.
   4.    The advisor will be responsible for maintaining a file of all signed agreements from the students and/or
         parents.
   By signing this agreement, the student and the student‘s parents and/or guardian acknowledge that participation in
   DECA conferences is a privilege, and participation will be denied if the student does not follow the student
   responsibilities as outlined in this DECA Code of Conduct.

   Student delegate agrees to:

   I have read and fully understand the DECA Student Delegate Conduct and Procedures and agree to comply with
   these guidelines. I understand the necessity of these rules for the success of the conference. Furthermore, I am
   aware of the consequences that will result from violations of any of these regulations.

   Delegate Name (Print clearly)                               Chapter Name (Print clearly)
                                                              
   Delegate‘s signature                                        Advisor‘s signature
                                                              
   Principal‘s signature
   

   Parent/Guardian agrees to:

   I have read and agree to abide by the DECA Conduct Practices and Procedures. We also agree that the school
   officials, the chapter advisors, and the state DECA staff have the right to send my son/daughter home from the
   activity at my expense if he/she has violated the Code of Conduct and/or his/her conduct has become a detriment.
   I also authorize the advisor to secure the services of a physician or hospital and to incur the expenses for
   necessary services in the event of accident or illness, and I will provide for the payment of these costs.

   Insurance Company Name                                      Policy Number


   Student health history and/or conditions the Advisor should be aware of, including any necessary medication (if
   none, write none):
   ____________________________________________________________________________________________
   ____________________________________________________________________________________________

   Parent/Guardian agrees to:

   I HEREBY CONSENT to release Minnesota DECA from liability in the event of injury to the above named
   student. This consent is valid with the exception of deliberate violation of the student’s constitutional rights.
   Parent or Guardian‘s signature
   
   Address


   Phone Number (Evening)                                     Phone Number (Daytime)
   Area/No.                                                    Area/No.



                                     2011 DECA FALL LEADERSHIP CONFERENCE
                                                       23
                                                                                                     MN-DECA-5-11
                                                                                      2011-2012
                                                                               MN DECA CODE OF ETHICS
                                                                                FOR LOCAL ADVISORS

MN DECA requires EACH local chapter advisor read and sign a copy of this form and return it to the DECA
State Office annually prior to participation in any district, state or national sponsored conferences.
1. Local advisors are responsible for discussing the Student Delegate Conduct Practices and Procedures form with all
    students attending every DECA Conference so that all students thoroughly understand their responsibilities as
    delegates.
2. Local advisors are responsible for knowing the whereabouts of all their students at all times. Each local advisor should
    establish a policy with his/her students prior to the conference in order to meet this regulation.
3. Advisors must have with them at the conference a list of their students, as well as home telephone numbers and
    parent‘s or guardian‘s names.
4. Curfew will be enforced. Local advisors are responsible for room checks to ensure their students are in their assigned
    rooms.
5. No use of tobacco will be permitted at the general sessions, banquet, competitive events, or special interest sectionals.
    Delegates under 18 are prohibited from using tobacco products at any time per Minnesota State Law.
6. Identification badges will be worn at all times.
7. Chapter advisors are responsible for supervision of their delegates‘ conduct and shall be available to their students at
    all times.
8. Advisors are to sit with their students during designated sessions unless they are responsible for another
    activity at the same time.
9. All advisors and chaperones shall refrain from the consumption of alcoholic beverages at any time during a district,
    state, regional, or national sponsored DECA activity where students are in attendance.
10. No advisor or chaperone can leave the grounds and/or conference facilities without signing out with DECA
     conference headquarters. If an advisor or chaperone must leave for other than emergency situations, it should be for a
     brief time.
11. The local principal and/or designated administrator will be contacted in emergency situations if the local advisor
    cannot be located within a reasonable amount of time or is unable to give proper amount of supervision. Student
    emergencies include: accidents, possession of drugs or alcohol, breaking conference rules, family emergencies, and
    any other situation designated as an emergency.
12. Any infractions shall be reported to school officials.
13. Infractions including lack of professionalism during conference activities may result in MN DECA requiring chapter
     to be accompanied by a different school representative for remaining conferences in current school year.

“I have read and fully understand the DECA Local Advisor and Chaperone Procedures & Responsibilities and agree
to comply with these guidelines during the 2011-2012 school year.”
Advisor‘s and Chaperone‘s signature                        Principal‘s signature
                                                          
Chapter Name


In case of emergency the following local administrators should be contacted:

(1st Contact)                                                  (2nd Contact)

Name/Title                                                     Name/Title

School Phone Area/No.                                          School Phone Area/No.

Home Phone Area/No.                                            Home Phone Area/No.




                                    2011 DECA FALL LEADERSHIP CONFERENCE
                                                      24
2011 DECA FALL LEADERSHIP CONFERENCE
                  25

				
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