Slide 1 - Mayor Nutter's Splash _ Summer FUNd_

							                 MAYOR’S CAMPAIGN TASKFORCE
                                   Co-Chairs:
                Dr. Lawrence B. Caplin, Health Care Executive
                 Tom Knox, Insurance and Banking Executive
                        Darrel German, Banking Executive


Members:


Loraine Ballard-Morrill
Clear Channel Executive
John Cooley, Jr,
Advertising Executive

Committee Support:
Susan Slawson, Commissioner
Michael Johnson, Deputy Commissioner
Alain Joinville, Public Relations
     MAYOR NUTTER’S SUMMER FUNd GOALS


Five Prong Approach



1.   Keep three pools open in each council district for
     30 total pools city wide;
2.   Give children a safe place to swim during summer
     months;
3.   Partner and engage the business community to
     support operating cost;
4.   Develop an annual revenue model to sustain
     operating cost at $1,200,000;
5.   Assure that there is Equity among pool openings in
     every community;
                NEW STRATEGIC DIRECTION



COMMISSIONER’S DIRECTIVE


•   Assure that the new campaign is aligned with
    the Mayor’s Strategic Direction;
•   Assure the Campaign aligns with New Mission &
    Vision Statements for the Department;
•   Be Inclusive & assure that there is Equity Among
    Pool Openings & Contributions;
       SUCCESS FACTORS OF SUMMER FUNd
                 CAMPAIGN…


1.   Raise funds with the support of each council
     district to open additional pools;

2.   Generate funds on annualized basis with a
     February 28th deadline to meet program deadlines
     of initial $1.2 million

3.   Assure all pools meet new federal pool legislation;

4.   Secure an agency to administer campaign funds
     through competitive process- United Way of
     Southeastern Pennsylvania

5.   Develop a Corporate Communication Plan to
     promote campaign;
    HOW YOU CAN SUPPORT THE CAMPAIGN?




 Give Directly to the Summer Fund Campaign via
  special fund

 Identify Local businesses, individuals and
  corporations who could be potential Prospects to help
  support the Summer Fund Campaign;

 Organize a Fundraiser to Support the Summer Fund
   Campaign;
                          SPONSORSHIP LEVELS

Pool Operations

•   Numbers of Pools                          30

     –   Operating Days                       48

•   Average Daily Attendance:             12,000
•   Average Season Attendance:           576,000




Projected Campaign Revenue

•   11 ($5,000) Individual Sponsor(s):     $ 55,000
•   15 ($10,000) Bronze Sponsor(s):        $ 150,000
•   15 ($25,000) Silver Sponsor(s):        $ 375,000
•   7 ($60,000) Gold Sponsor(s) :          $ 420,000
•   2 ($100,000) Platinum Sponsor(s)       $ 200,000

     50 sponsors                           $1,200,000
                      LEVELS OF SPONSORSHIP

INDIVIDUAL SPONSOR, $5,000
•   Donor honored at the victory party, recognized in press materials. Donor
    receives a signed thank you letter from the Commissioner and Co-Chairs.

BRONZE SPONSOR, $10,000
•  Donor honored at the victory party, recognized in press materials. Donor
   receives a signed thank you letter from the Commissioner and Co-Chairs.
   Donor acknowledged as a sponsor on radio appearances.

SILVER SPONSOR, $25,000
•    Donor receives plaque from the Mayor’s Office with a letter signed by the
     Mayor, Co-Chairs and the Commissioner. Donor acknowledged as a
     sponsor on radio appearances and print materials.

GOLD SPONSOR, $60,000
•  Donor honored at the victory party, recognized in press materials. Donor
   receives a plaque from the Mayor’s Office, Donor acknowledged as a
   sponsor on the city’s recreation website, radio and television appearances.

PLATINUM SPONSOR, $100,000
•   Donor honored at the victory party, recognized in press materials. Donor
    receives a platinum sponsor plaque from the Mayor. Donor acknowledged
    as a sponsor on city’s recreation website, radio, print and television
    appearances. Title sponsor name will be on a banner at all city pools over
    a three year period with an option for your company logo to be painted at
    the bottom of city pools.
                                Comparison to Other Cities


80
                                                             72

                                                                                                                        Outdoor Pools
70                                                                                                                      Indoor Pools


                    57
60       54
                                51


50
                                                                                                         38
40
                                                29

30                                     26                                                                                       25


                                                                                          19
                                                                                                                16                      16
20            12
                                                                        16
                                                                                                                       12
                         9                                        8
                                                                             6
10                                                                                                3
                                                      0                            2


 0
     New York      LA        Chicago        Phoenix       Phila       Indy       Boston        Seattle        Denver        Cleveland




     We have 5.5 swimming pools for every 100,000 citizens compared to
     New York and LA. These two cities average 1 pool for every 100,000
     citizens. With 30 pools we will have 2 pools for every 100,000
     citizens. We would still have one of the highest percentages of pools
     per capita than other cities in the country right behind New York, LA,
     Chicago, Cleveland and Seattle.
      Pools Are
        Open
       July 1st
                                          Re-certify all staff in
                                          CPR, and First Aid

                                          application for next
All   318 seasonal                        year is completed
Staff are hired
Certified, and
Trained

                                          Recruit at
                                          Universities & High
                                          Schools
Work with Health
                                          Public Service
Dept. to provide                          Announcements
drug screenings
Send all
background checks




      Time is of the   Physicals are

        Essence        Completed and
                       drain covers are
                       installed