Girlfriend (NZ) - Readership Profiles
Readership Profile
Profile %
000's % Mag. Pop.
Readership
All People 10+ 192 5.2% 100.0% 100.0%
All Women 10+ 172 9.1% 89.6% 51.3%
All Men 10+ 20 1.1% 10.4% 48.7%
Grocery Buyers 41 2.6% 21.2% 41.8%
Grocery Buyers with Kids in HHLD 33 5.2% 17.3% 17.4%
Have Child (0- 17yrs) In Hhold 166 9.1% 86.8% 49.4%
All People
Profile %
000's % Mag. Pop.
Age
10 - 14 years 69 23.0% 36.3% 8.2%
15 - 19 years 65 20.2% 34.2% 8.8%
20 - 24 years 22 7.0% 11.4% 8.5%
25 - 34 years 15 2.9% 7.9% 14.5%
35 - 49 years 15 1.6% 7.8% 25.5%
50 years and over 4 0.4% 2.3% 34.6%
Socio-Economic
NZSEI Level One 8 3.4% 4.2% 6.5%
NZSEI Level Two 39 5.0% 15.2% 15.7%
NZSEI Level Three 35 4.5% 18.5% 21.6%
NZSEI Level Four 46 5.5% 24.0% 22.7%
NZSEI Level Five 36 5.9% 18.9% 16.7%
NZSEI Level Six or Other 37 6.0% 19.3% 16.8%
Employment Status
Work Full Time (35+Hrs) 26 1.8% 13.6% 39.6%
Work Under 20 Hrs (Part Time) 24 6.4% 12.3% 10.0%
Not In Paid Employment 132 8.4% 69.1% 42.7%
Student Secondary 67 27.0% 35.0% 6.8%
Student Tertiary 15 8.6% 7.8% 4.7%
Area
Northern North Island (Taupo North) 102 5.2% 53.5% 53.5%
Central North Island (South of Taupo) 44 5.4% 23.2% 22.3%
South Island 45 5.0% 23.4% 24.2%
Readership Source: Nielsen National Readership Survey Q1-Q4 08 (January - December 09)
Circulation: ABC July - Dec 09
Rates @ February 09
Grocery Buyers = Main Household Shopper
Girlfriend (NZ) - Rate Cards
Rates
Spend Casual Level 1 3x Level 2 5x Level 3 9x Level 4 12x Level 5 15x
Rates
FPC 5,280 5,148 5,016 4,884 4,758 4,620
DPS 10,560 10,296 10,032 9,768 9,504 9,240
ISFC+25% 13,200 12,870 12,540 12,240 11,880 11,550
OSB+25% 6,600 6,435 6,270 6,105 5,940 5,775
2nd DPS+ 15% 12,145 11,841 11,538 11,234 10,931 10,627
ERHP+ 10% 5,810 5,665 5,520 5,374 5,229 5,084
HALF PAGE+ 15% 3,035 2,959 2,883 2,807 2,732 2,656
THIRD STRIP+ 15% 2,025 1,974 1,924 1,873 1,823 1,772
Advertorials: Limited availability by negotiationInserts: Loose, bound and tip-on costs vary according to size, weight and number of
pages. POA.
ry according to size, weight and number of
Girlfriend (NZ) - Deadlines
Issue Name On Sale Date Booking Date Material Date Cancellation Date
January 2010 04 Jan 2010 20 Nov 2009 10 Dec 2009 26 Oct 2006
February 2010 01 Feb 2010 18 Dec 2009 07 Jan 2010 23 Nov 2009
March 2010 01 Mar 2010 15 Jan 2010 04 Feb 2010 21 Dec 2010
April 2010 05 Apr 2010 19 Feb 2010 11 Mar 2010 25 Jan 2010
May 2010 03 May 2010 19 Mar 2010 08 Apr 2010 22 Feb 2010
June 2010 31 May 2010 16 Apr 2010 06 May 2010 22 Mar 2010
July 2010 05 Jul 2010 21 May 2010 10 Jun 2010 19 Apr 2010
August 2010 02 Aug 2010 18 Jun 2010 08 Jul 2010 17 May 2010
September 2010 30 Aug 2010 16 Jul 2010 05 Aug 2010 21 Jun 2010
October 2010 27 Sep 2010 20 Aug 2010 09 Sep 2010 19 Jul 2010
November 2010 01 Nov 2010 17 Sep 2010 07 Oct 2010 16 Aug 2010
December 2010 29 Nov 2010 15 Oct 2010 11 Nov 2010 20 Sep 2010
Girlfriend (NZ) - Specifications
Insertion Bleed Type Trim
DPS 285 x 420 245 x 390 275 x 420
FPC 285 x 220 245 x 180 275 x 210
Half Page Horizontal 143 x 220 106 x 180 133 x 210
Half Page Vertical 285 x 113 245 x 75 275 x 103
Third Page Horiztontal 101 x 220 61 x 180 91 x 210
Third Page Vertical 285 x 81 245 x 40 275 x 71
Technical Information
No type to be within 7mm of trim.
GENERAL SPECIFICATIONS
1. Media is to be supplied to the correct publication size, taking special care to include bleed, trim and
registration marks (minimum bleed is 5mm).
2. Register and trim marks must appear on all ads, located 8mm outside the trim area.
3. All fonts need to be embedded into PDF files.
4. True Type or CID fonts are not to be used.
5. All reverse lettering is be no less than 10pt type or made up from more than 2 colours.
6. Files must be saved in CMYK format. RGB or Lab colour files will be rejected.
7. Images must be at least 260 dpi, ideally 300 dpi at 100%.
8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print.
9. Screen ruling 120 lines per inch.
10. The maximum total ink coverage should be 290% with a black limit of 90% (light to medium GCR).
11. Correct grey balance must be built into the separations.
PERFECT BOUND
*Avoid type running across the gutter on a double page spread. It must be arranged to clear the spine by a
minimum of 3mm each side of the spine (total 6mm). Pacific Magazines will not be held responsible for any
non-bleeding elements trimming off the page if the specifications do not comply with the live area as
specified.
COLOUR PROOFS:
1. Colour proofs must be created at 100% in size and accompany any supplied material.
2. Tearsheets and colour laser proofs are not acceptable proofs.
3. In order to verify the proof it will need to contain the 3DAPv3 control strip.
4. The proof must be setup to the correct paper type of the magazine and section.
5. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the printer will not accept responsibility for
the printed result of the supplied advertising.
TRANSFER MEDIA
Pacific Magazines will only accept digital pdf (version 1.3) files supplied via Quickcut / Pagestore or on CD.
For more information about Quickcut, contact them on (09) 5241309 or visit
www.quickcut.co.nz
PRODUCTION CONTACT
Lorne Kay, Production Manager, ph: (09) 979 2710 fax: (09) 979 2721 Email:
lorne.kay@pacificmags.co.nz
Girlfriend (NZ) - Contacts
Name Title Location Email Address Phone Number
Karleigh Smith Editor NZ karleigh.smith@pacificmags.co.nz 09 979 2745
Alicia Newton National Sales Director NZ alicia.newton@pacificmags.co.nz 09 979 2781
claire.chisholm@pacificmags.co.n
Claire Chisholm Group Account Manager NZ z 09 979 2705
Melissa Mazur Senior Brand Manager NZ melissa.mazur@pacificmags.co.nz 09 979 2715
Moya Mathias Junior Brand Manager NZ moya.mathias@pacificmags.co.nz 09 979 2708