1 marks Questions
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Q2
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Q 16
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Q100
Question Bank
Questions 1-40 2 marks
Marketing concepts
Marketing management may be defined as"The system of value exchange”given by
Marketing is about understanding _________and finding ways to provide products or services
which customers demand
Qualitative Analysis is concerned with____________
The activities associated with buying and selling a product or service. The 4 Ps Product, Place, Price
and ______________
The process of identifying and communicating with qualified ______________
The primary objective of marketing is to deliver products and services to the
right audience at the right ______ and right time, thereby increasing brand loyalty.
______ is the exchange of goods for an agreed sum of money the commercial processes involved
in promoting and selling and distributing a product or service;
The exchange concept holds that the exchange of a product between the seller and___________ is the
central idea of marketing.
In marketing seller is the centre of the business universe,activities start with the seller
Marketing Myopia was given by ____________
Learn more about the customer's perceptions of my product/service: how is my product/service
positioned in the customer's mind? is a part of _________
A housewife may like to have a silk saree for the simple reason that all the neighbouring house moves
have silk sarees is the example of ____________
Credit facilities offered is the constituent of ________
Sales men selling to the customer on a one to one basis.
government policies are considered as environmental variables
Changes in the corporate/competitive strategy of the firm, changes in the product lines of the firm in the
marketing mix for a given firm
Labor scene (cost, skill availability etc.) is a factor of____________
Endowment of natural resources in the country, ecology and climate etc.is a factor of technological environment
Knowledge of the buyer and his buying motive and buying habits is the study of __________
It is defined as the changes in the behaviour of an individual arising from the past practice or previous
experience.
It is a group of people who influence a person‟s attitudes, values and behaviour directly or indirectly.
Safety or security is a constituent of___________
The buying behaviour of consumers is influenced by ________________
The origin of marketing system is _________
Crooked perception of marketing and a short-sightedness about business is known as ___________
Concerns itself with the tricks and techniques of getting the customers to part with their cash for the
products available
It overemphasizes the „exchange‟ aspect,without caring for the „value satisfactions‟ inherent in exchange
In selling cost determines___________
Assortments are the part of __________
The term __________ refers to tangible physical products as well as services.
This involves allowing the same product to be priced differently
_________ refers to marketing activities used to communicate positive persuasive information about an
organization,
__________consists of specialized people who are able to promote your campaign more
effectively and can be called upon when needed
Prepare a sales call is a step of personal selling procedure
To know where the environment is heading; to observe and size up the relevant events and trends in the
environment is
The study of consumer behaviour is not of vital importance for production policies
The Hierarchy of needs is given by
the most fundamental determinants of person‟s want and behaviour.
Buying behaviour is determined by
Liquid asstets include cash in hand,bank balance,marketable securities
assets include cash-in-hand, bank balance, marketable securities etc.
_____________ refers to the credit facility available to the consumers desirous of purchasing durable
comforts and luxuries
Questions 41-80 2 marks
“The management process that identifies, anticipates and supplies customer requirements efficiently and
profitably”
The key elements of marketing mix are__________ and_________
What is the business's attitude to market?
Executing the ________ and _______ of goods, services, and ideas to
create exchanges that satisfy individual and organization objectives.
The people only on the basis of their durability bring many products
Versatility or the utility of a product refers to that ____________of the product,which makes it suitable for a
variety of uses.
A buyer, who has a small dinning room,naturally goes in for a small dining table that is suitable it which rational
product buying motives
When a buyer decides to buy a certain thing after careful consideration (i.e. After thinking over the matter
consciously and logically), he is said to have been influenced by_____________
Business buyers not to buy goods and services for personal consumption utility but to make money or to reduce
operating costs or to satisfy a social or legal obligation
Each party must have something that interests the other party is one of the condition in exchange concept
The product concept is same as that of the production concept.
Marketers (people who work in marketing) try to get the attention of target audiences by using
___________ and _______ in the media world.
The purpose of Marketing Audit is where the company________
An audit is a systematic, critical and vanished __________ and _______ of the organization,
Leasing options and logistics are concerned with__________ and___________
Sales men selling to the customer on a one to one basis is called_________
_________ and ___________ are cosidered as economic conditions
Marketing aspects are _________ and __________
The person‟s position in each group can be defined in terms of .
They refer to the groups of friends, family members, neighbors, co-workers etc.
___________ and _________ are economic factors
The disposable income refers to the actual income remaining at the disposal of a person after deducting taxes and
compulsory deductable items from the gross income.
Liquid assets include ________ and _______
The ways by which credit is made available to the consumers.
Buying motive is not the urge or motive to satisfy a desire that makes people buy goods or services.
Consumer‟s credit does not influence consumer behavior
_______ and ________ are personal factors
This is a person who sows the seed in a customers mind to buy the product.
decider is the person who actually takes the decision
The perception of the values is to a large extent influence to _____
____________ comes out of his stability to reason with the information.
it creates some restless ness in the mind of the individual.
organization customer purchases _________ and _________
Motives are not present in the minds of the buyer but in the product
Buying motives are broadly divided into _________ and _______
Food stuffs, drinks, etc are for which buying motive
Men and women buy cosmetics,because of _________ motive
Patronage Buying Motives can be divided into_______ and _________
some people consider it a prestige to take coffee from a five-star hold.it is of which category
__________ and _________ are the components of gain information on the market
Questions 81-100 4 marks
Market Orientation cosists of follwing steps match them
i) marketing audit a)quantitative analysis
ii) marketing research b)promotion
iii) marketing mix c) market strategy
Following conditions should be there for which concept
i)Minimum two parties
ii)Each party must have something that interests the other party
iii)Both parties must be able to communicate and deliver
iv)Both parties must consider desirable/acceptable to deal with the other party.
Seller is the centre of the ________ Buyer is the centre of the __________
As per tha following steps stated below Marketing may be defined as
i)Understanding consumer needs
ii)Environmental scanning and market opportunity analysis
iii)Development of competitive market plans
iv)Implementation of marketing plan and development of tactical plans
v) Development of control mechanism.
The structural elements are of
i)The organizations environment
ii)Its marketing activity
iii)Its marketing activities
Arrange the following steps of marketing in marketing audit
a) Determine how to market our product/service or business at trade shows.
b) Create a media schedule.
c) How to promote our product/service using free or paid seminars.
d) Create a marketing plan.
e) Train staff with an in-house seminar on:
Match the following
i) product a) assortments,coverage
ii) price b) warranties and returns
iii) place c) sales force,public relations
iv) promotion d) payment,credit period
Match the correct pairs
i) introduction a) others are also joining in
and entering a competitive product
ii) growth b) one of your one of your
products is losing its appeal
iii) maturity c) If you are releasing a brand new product
iv) decline d) If you product is one of many competing
products
This involves lowering prices on a number of key products in order to attract a customer to purchase the products
Selling views the customer as the ________ Link and Marketing views customer as the _____ link
Arrange the following marketing review
i) personal selling a) Are the themes, graphics and copy effective?
ii) Advertising b)Does your organization have a carefully formulated program of publicity?
iii) Publicity c) Is your sales force large enough?
iv) Sales Promotion d) Does your organization use sales promotions and, if so, are they well conceived?
Which of the government policies are true
I) Governments are not often large purchasers of goods and services.
ii) Governments subsidies select firms and industries
iii) Government protect home producers against foreign competition
iv) Governments donot ban fresh entry in select industries
Arrange the motivational needs of Maslow's need hierarchy theory
i) social needs iii) physiological needs
ii) self-actualisation needs iv) self esteem needs
v) social cultural needs
Match the following
factors Example
i) culture a) nationalities,religions, racial groups and geographic regions.
ii) social class b) values, perceptions, preferences, and behaviours
iii) subculture c)income, occupation, education, authority, power, property
The Procedure Of Personal Selling
i) Plan a programme ii) Prepare a sales call
iii) Determine what is to be sold iv) Record the interview
Arrange them in ascending order
i) maturity ii) growth
iii)introduction iv) decline
Arrange the following components of marketing mix
i)discount ii)quality iii)coverage iv) advertising
Macro-environment includes_____________;________;_________ and _______ in marketing environment review
Audit is concerned with the marketing environment, .________,________,____________and________
Arrange the following components of market orientation
a)marketing audit b) marketing mix c) marketing research
A B
Kotler Hansen
Buyers customers
Marketing Mix Marketing Audit
people personnel
customers prospects
price place
Selling Marketing
Buyers customers
True FALSE
Prof. Theodore Levitt. Kotler
Research Marketing
Ambition Affection
Emotional patronage buying motives Rationale product buying motives
Direct Marketing personal selling
True FALSE
True FALSE
technological environment Demographic environment
True FALSE
seller behaviour consumer behaviour
Belief and Attitude Perceptin
Aspirational goup Reference Group
Emotional product buying motives Rationale product buying motives
Money system commodity system
Marketing Mix Marketing Strategy
Buying Marketing
selling marketing
cost of production price
product price
brand name product
Differential pricing price skimming
communication
committee advertising agency
True FALSE
Marketing Analysis environment analysis
True FALSE
Vroom Herzberg
social class culure
family income personal income
True FALSE
consumer credit loan facility
planning motivation
strategy, goal product, price
market orientation market analysis
pricing,promotion
TRUE FALSE
features attributes
economy utility
rational product buying motives emotional buying motives
TRUE FALSE
TRUE FALSE
slogans, packaging design newspapers, radio
go will
review, appraisal financial view,acounting view
price,product product, price
direct marketing personal selling
ecology,climate values,lifestyle
invasion of substitute products, nature of demand
honesty and hard work efforts and attitude
Aspirational group secondary group
authority and power consumer credit and liquid assets
ng taxes and
FALSE TRUE
goodwill,leasehold rights bank balance, marketable securities
Hire Purchase, installment purchase Fixed deposits,savings
FALSE TRUE
FALSE TRUE
political, legal age, occupation
user decider
TRUE FALSE
decider influncer
problem recognition attitude
adoption postpurchase behavior
detergent,cosmetic funiture,tv sets
TRUE FALSE
sales motives,purchase motives product motives,patronage motives.
Affection Ambition
product buyer
comfort,desire emotional,rational
application of shop limitation
product,price consumer tests,qualitative analysis
i-c,ii-a,iii-b i-a,ii-b,iii-c
production concept sales concept
business universe, business activities market,business
process managerial activity
marketing myopia marketing research
d,b,c,a,e b,c,a,e,d
i-b,ii-d,iii-a,iv-c i-a,ii-b,iii-c,iv-d
i-a,ii-b,iii-c,iv-d i-c,ii-a,iii-d,iv-b
differential pricing price skimming
first,second last,first
i)-c,ii)-a,iii)-b,iv)-d i-a,ii-b,iii-c,iv-d
ii,iii i,iv
iii, i,v,iv, ii i,iv,ii,v,iii
i-a,ii-b,iii-c i-b,ii-a,iii-c
i,ii,iii,iv iii,ii,i,iv
I,ii,iii,iv iii,ii,i,iv
ii),iv),iii),i iv),iii),i),ii
demographics,technology,government,culture demand,supply,production,cost
marketing functions,objectives, policies and operations policies,procedure,objectives,plans
c,a,b a,c,b
C D
Stanton none of the above A
Sellers none of the above B
Marketing Research all of the above C
promotion none of the above C
audience cosumers B
customer A and B A
buying A and B A
purchasers none of the above A
FALSE
stanton none of the above A
Advertising Public Relations A
desire for comfort Pride and prestige D
Rational patronage buying motives A and C C
salesmanship all of the above B
TRUE
TRUE
political environment natural environment A
FALSE
buyer bahavior none of the above B
selective retention Learning D
Membership Group Primary group B
Patronage product buying motives none of the above A
Barter system trading system C
Marketing Myopia Marketing Environment C
selling production C
buying none of the above A
profit all of the above C
place promotion C
Quality Bundling B
Loss Leader Pricing price penetration A
promotion
cross functional team none of the above B
TRUE
customer analysis product analysis A
FALSE
Fayol Maslow D
values ethics B
organisational income none of the above B
TRUE
credit facility leasing A
marketing controlling C
warehouse,store seller, consumer B
market research market introduction A
TRUE
variety quality D
suitability safety C
irrational buying motives none of the above A
TRUE
FALSE
is all of the above C
checking,estimating fair view,true picture A
price,place place, promotion C
retail selling door to door selling B
inflation rate,tax rate none of the above C
group norms and values role and status D
primary group none of the above C
racial groups and geographic regions. preferences, and behaviours B
TRUE
land, building stock,prepaid expenses B
current account,cash balance none of the above A
FALSE
FALSE
technological,ethical none of the above B
influencer initiator D
TRUE
user initiator C
Trial Comprehension
Trial legitimisation B
consumable stores,spare parts none of the above C
TRUE
customer motives, sellers motives none of the above C
Habit Hunger and thirst D
seller emotional D
safety,economy habit,affection B
prestige habit C
market strategy, market segmentation none of the above B
i-b,ii-c,iii-a i-b,ii-a,iii-c A
marketing concept exchange concept D
business, marketer none of the above A
activity none of the above C
market audit market environment C
a,b,c,d,e e,b,d,c,a A
i-c,ii-a,iii-d,iv-b i-d,ii-a,iii-c,iv-b A
i-d,ii-c,iii-b,iv-a i-b,ii-d,iii-c,iv-a B
penetration pricing loss leader pricing D
first,last none of the above B
i-b,ii-c,iii-a,iv-d i-c,ii-a,iii-d,iv-b A
ii,iv i,iii C
iii,v,ii,iv,I i,ii,iii,iv,v A
i-b,ii-c,iii-a i-c,ii-b,iii-a C
ii,iv,iii,i iv,iii,ii,i B
ii,iv,iii,i iv,iii,ii,i B
i),ii),iii),iv ii),i),iv),iii) D
national income,consumers,rent,production none of the above A
strategies,systems,organising,controlling none of the above A
a,b,c b,c,a B
1 marks Questions
1
2
3
4
5
6
7
8
9
10
2 marks Questions
11
12
13
14
15
16
4 marks Questions
17
18
19
20
1 marks Questions
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
4 marks Questions
36
37
38
39
1 marks Questions
40
41
42
43
44
45
46
47
48
49
2 marks Questions
50
51
52
53
54
55
4 marks Questions
56
57
58
59
60
1 marks Questions
61
62
63
64
65
66
67
68
69
70
2 marks Questions
71
72
73
74
75
76
4 marks Questions
77
78
79
80
1 marks Questions
81
82
83
84
85
86
87
88
89
90
2 marks Questions
91
92
93
94
95
96
4 marks Questions
97
98
99
100
Question Bank(Marketing)
Marketing concepts
Marketing management may be defined as"The system of value exchange”given by
Marketing is about understanding _________and finding ways to provide products or services
which customers demand
Qualitative Analysis is concerned with____________
______ is the exchange of goods for an agreed sum of money the commercial processes involved
The exchange concept holds that the exchange of a product between the seller and___________ is the
central idea of marketing.
In marketing seller is the centre of the business universe,activities start with the seller
Marketing Myopia was given by ____________
The process of identifying and communicating with qualified ______________
The origin of marketing system is _________
Learn more about the customer's perceptions of my product/service: how is my product/service
positioned in the customer's mind? is a part of _________
“The management process that identifies, anticipates and supplies customer requirements efficiently and
profitably”
What is the business's attitude to market?
Each party must have something that interests the other party is one of the condition in exchange concept
The product concept is same as that of the production concept.
Selling starts with the ________ and Marketing starts with the _________
The shift in orientation: Change from _______ orientation to ________ orientation.
Market Orientation cosists of follwing steps match them
i) marketing audit a)quantitative analysis
ii) marketing research b)promotion
iii) marketing mix c) market strategy
As per tha following steps stated below Marketing may be defined as
i)Understanding consumer needs
ii)Environmental scanning and market opportunity analysis
iii)Development of competitive market plans
iv)Implementation of marketing plan and development of tactical plans
v) Development of control mechanism.
Following conditions should be there for which concept
i)Minimum two parties
ii)Each party must have something that interests the other party
iii)Both parties must be able to communicate and deliver
iv)Both parties must consider desirable/acceptable to deal with the other party.
Selling views the customer as the ________ Link and Marketing views customer as the _____ link
Marketing Environment and Audit
Government policies are considered as environmental variables
Endowment of natural resources in the country, ecology and climate etc.is a factor of technological environment
The purpose of Marketing Audit is where the company________
Are the themes, graphics and copy effective? Is of which marketing activity
To know where the environment is heading; to observe and size up the relevant events and trends in the
environment is
Develop a new creative platform for our corporate image or advertising campaign is the need of adertising
What laws are being proposed that may affect marketing strategy? Is of ____
Social-Cultural factors are of macro environment facotrs
Provide a rough estimate of your budget for marketing, creative and media is considered under
Recommendations can be made to improve current strategies or introduce more effective activities in marketing audit
An audit is a systematic, critical and vanished __________ and _______ of the organization,
__________ and ________ are included in the identify your areas of needs of marketing audit
Produce effective sales brochures,Design, write and produce a company newsletter are of______
Marketing intelligence do not alerts you to competitive developments, helps you identify key issues faster, and
reveals internal weaknesses.
These are the components of
Is your sales force large enough?
Are the chosen media adequate?
Objectives, Program/Strategy are the elements of _________
Arrange the following steps of marketing in marketing audit
a) Determine how to market our product/service or business at trade shows.
b) Create a media schedule.
c) How to promote our product/service using free or paid seminars.
d) Create a marketing plan.
e) Train staff with an in-house seminar on:
Audit is concerned with the marketing environment, .________,________,____________and________
Arrange the following components of market orientation
a)marketing audit b) marketing mix c) marketing research
Macro-environment includes_____________;________;_________ and _______ in marketing environment review
Marketing Mix and Personal selling
The activities associated with buying and selling a product or service. The 4 Ps Product, Place, Price
and ______________
Changes in the corporate/competitive strategy of the firm, changes in the product lines of the firm in the
marketing mix for a given firm
Prepare a sales call is a step of personal selling procedure
_________ process of informing your customers of your company's products
Assortments are the part of __________
The term __________ refers to tangible physical products as well as services.
This involves allowing the same product to be priced differently
_________ refers to marketing activities used to communicate positive persuasive information about an
organization,
changes in the organization or resource level of the firm, will all lead to changes in the marketing mix for a given firm.
Sales men selling to the customer on a one to one basis is called_________
The key elements of marketing mix are__________ and_________
Warranties are the part of _______
The term product refers to intangible products as well as services.
_______ and ________ are the examples of distribution decisions
This involves lowering prices on a number of key products in order to attract a customer to purchase the products
If you product is one of many competing products, then you can cosider that your product is mature one
Match the correct pairs
i) introduction a) others are also joining in
and entering a competitive product
ii) growth b) one of your one of your
products is losing its appeal
iii) maturity c) If you are releasing a brand new product
iv) decline d) If you product is one of many competing
products
Match the following
i) product a) assortments,coverage
ii) price b) warranties and returns
iii) place c) sales force,public relations
iv) promotion d) payment,credit period
The Procedure Of Personal Selling
i) Plan a programme ii) Prepare a sales call
iii) Determine what is to be sold iv) Record the interview
Arrange the following components of marketing mix
i)discount ii)quality iii)coverage iv) advertising
Marketing Environment
government policies are considered as environmental variables
Labor scene (cost, skill availability etc.) is a factor of____________
Endowment of natural resources in the country, ecology and climate etc.is a factor of technological environment
Concerns itself with the tricks and techniques of getting the customers to part with their cash for the
products available
The marketing environment consists of five categories of forces
Crooked perception of marketing and a short-sightedness about business is known as ___________
Facilitating the corporation‟s strategic response to the changes taking place in the environmental factors
is the ultimate purpose of environmental analysis.
to ________ and size up the relevant events and trends in the environment
To project how the environment- each factor of the environment-will be at a future point of time.
Socio-cultural environment is another important component of the mega environment.
It is in the environment that firm finds _____ and _________ which it has to encounter.
_________ and ___________ are cosidered as economic conditions
population size and growth rate are the factors of
Socio-Cultural Environment facors are __________ and __________
_______ and ________ are personal factors
economic environment is often a by-product of the
Which of the government policies are true
I) Governments are not often large purchasers of goods and services.
ii) Governments subsidies select firms and industries
iii) Government protect home producers against foreign competition
iv) Governments donot ban fresh entry in select industries
Arrange the following
a) Socio-Cultural Environment I) ecology and climate
b) Economic Environment ii) beliefs, values
c) Demographic Environment iii) Credit availability and interest rates
d) Natural Environment iv) regional characteristics,
consumer, industry, and competition analysis is to be done in________
___________ and ___________ are the elements of Demographic Environment
Consumer Buying Behaviour
Buying motive is not the urge or motive to satisfy a desire that makes people buy goods or services.
The disposable income refers to the actual income remaining at the disposal of a person after deducting taxes and
compulsory deductable items from the gross income.
It is defined as the changes in the behaviour of an individual arising from the past practice or previous
experience.
It is a group of people who influence a person‟s attitudes, values and behaviour directly or indirectly.
Safety or security is a constituent of___________
__________consists of specialized people who are able to promote your campaign more
effectively and can be called upon when needed
The study of consumer behaviour is not of vital importance for production policies
The Hierarchy of needs is given by
the most fundamental determinants of person‟s want and behaviour.
Buying behaviour is determined by
The people only on the basis of their durability bring many products
Versatility or the utility of a product refers to that ____________of the product,which makes it suitable for a
variety of uses.
A buyer, who has a small dinning room,naturally goes in for a small dining table that is suitable it which rational
product buying motives
When a buyer decides to buy a certain thing after careful consideration (i.e. After thinking over the matter
consciously and logically), he is said to have been influenced by_____________
Liquid assets include ________ and _______
The ways by which credit is made available to the consumers.
Arrange the motivational needs of Maslow's need hierarchy theory
i) social needs iii) physiological needs
ii) self-actualisation needs iv) self esteem needs
v) social cultural needs
Match the following
factors Example
i) culture a) nationalities,religions, racial groups and geographic regions.
ii) social class b) values, perceptions, preferences, and behaviours
iii) subculture c)income, occupation, education, authority, power, property
This involves lowering prices on a number of key products in order to attract a customer to purchase the products
Arrange the motivational needs of Maslow's need hierarchy theory
i) social needs iii) physiological needs
ii) self-actualisation needs iv) self esteem needs
v) social cultural needs
A B
Kotler Hansen
Buyers customers
Marketing Mix Marketing Audit
Selling Marketing
Buyers customers
True FALSE
Prof. Theodore Levitt. Kotler
customers prospects
Money system commodity system
Research Marketing
planning motivation
market orientation market analysis
TRUE FALSE
TRUE FALSE
customers, buyer seller,purchaser
production,internal production , marketing
i-a,ii-b,iii-c i-b,ii-c,iii-a
process managerial activity
production concept sales concept
first,second last,first
True FALSE
True FALSE
go will
price advertising
Marketing Analysis environment analysis
True FALSE
Social-Cultura Economic-Demographic
FALSE TRUE
New Media Public Relations
True FALSE
review, appraisal financial view,acounting view
Marketing Budget, Media Budget Competitors, Customers
Advertising Research
TRUE FALSE
Sales Promotion,Publicity Personal Selling,Advertising
The Marketing System Review The Marketing Environment Review
d,b,c,a,e b,c,a,e,d
policies,procedure,objectives,plans
marketing functions,objectives, policies and operations
c,a,b a,c,b
demographics,technology,government,culture demand,supply,production,cost
people personnel
True FALSE
True FALSE
promotion price
product price
brand name product
Differential pricing price skimming
pricing people
false TRUE
direct marketing personal selling
strategy, goal product, price
physical evidence price
TRUE FALSE
Advertising , Sales promotion Seasonal pricing, Price flexibility
differential pricing price skimming
TRUE FALSE
i-a,ii-b,iii-c,iv-d i-c,ii-a,iii-d,iv-b
i-b,ii-d,iii-a,iv-c i-a,ii-b,iii-c,iv-d
i,ii,iii,iv iii,ii,i,iv
ii),iv),iii),i iv),iii),i),ii
True FALSE
technological environment Demographic environment
True FALSE
Buying Marketing
True FALSE
Marketing Mix Marketing Strategy
True FALSE
see observe
FALSE TRUE
True FALSE
opportunities and threats, strengths and weakness
ecology,climate values,lifestyle
Economic Environment Socio-Cultural Environment
age, distribution, values and life styles
political, legal age, occupation
Economic Environment Socio-Cultural Environment
ii,iii i,iv
a(I),b(iii),c(iv),d(I) a(ii),b(iii),c(iv),d(I)
supplier analysis company analysis
Culture, traditions Prices of import materials, inflation
FALSE TRUE
ng taxes and
FALSE TRUE
Belief and Attitude Perception
Aspirational goup Reference Group
Emotional product buying motives Rationale product buying motives
committee advertising agency
TRUE FALSE
Vroom Herzberg
social class culure
family income personal income
TRUE FALSE
features attributes
economy utility
rational product buying motives emotional buying motives
goodwill,leasehold rights bank balance, marketable securities
Hire Purchase, installment purchase Fixed deposits,savings
iii, i,v,iv, ii i,iv,ii,v,iii
i-a,ii-b,iii-c i-b,ii-a,iii-c
differential pricing price skimming
iii, i,v,iv, ii i,iv,ii,v,iii
C D
Stanton none of the above
Sellers none of the above
Marketing Research all of the above
buying A and B
purchasers none of the above
stanton none of the above
audience cosumers
Barter system trading system
Advertising Public Relations
marketing controlling
market research market introduction
seller, buyer none of the above
marketing, product sales, product
i-b,ii-a,iii-c i-c,ii-a,iii-b
activity none of the above
marketing concept exchange concept
first,last none of the above
is all of the above
personal selling distribution
customer analysis product analysis
Political-Legal Technology
Direct/Database Marketing none of the above
checking,estimating fair view,true picture
Marketing,Advertising none of the above
Public Relations Design: Corporate Image
Distribution,Prices Prices,Advertising
Detailed Marketing Activity Review none of the above
a,b,c,d,e e,b,d,c,a
strategies,systems,organising,controlling none of the above
a,b,c b,c,a
national income,consumers,rent,production none of the above
promotion none of the above
people product
place promotion
Quality Bundling
Loss Leader Pricing price penetration
communication promotion
retail selling door to door selling
warehouse,store seller, consumer
product place
Warehousing, Order Processing Quality, Safety
penetration pricing loss leader pricing
i-d,ii-c,iii-b,iv-a i-b,ii-d,iii-c,iv-a
i-c,ii-a,iii-d,iv-b i-d,ii-a,iii-c,iv-b
ii,iv,iii,i iv,iii,ii,i
i),ii),iii),iv ii),i),iv),iii)
political environment natural environment
selling production
Marketing Myopia Marketing Environment
analyse none of the above
strength and opportunity none of the above
inflation rate,tax rate none of the above
Demographic Environment none of the above
inflation rate,tax rate none of the above
technological,ethical none of the above
Demographic Environment political environment,
ii,iv i,iii
a(I),b(ii),c(iii),d(iv) a(iii),b(I),c(iv),d(ii)
Environment Analysis industry analysis
media and pressure groups composition of workforce, household patterns
selective retention Learning
Membership Group Primary group
Patronage product buying motives none of the above
cross functional team none of the above
Fayol Maslow
values ethics
organisational income none of the above
variety quality
suitability safety
irrational buying motives none of the above
land, building stock,prepaid expenses
current account,cash balance none of the above
iii,v,ii,iv,I i,ii,iii,iv,v
i-b,ii-c,iii-a i-c,ii-b,iii-a
penetration pricing loss leader pricing
iii,v,ii,iv,I i,ii,iii,iv,v