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Rolex Rolex Rolex watches are popularly regarded as status symbols and

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Rolex Rolex Rolex watches are popularly regarded as status symbols and Powered By Docstoc
					Rolex

Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks
Rolex #71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the
largest single luxury watch brand by far, producing about 2,000 watches per day, with estimated
revenues of around US$3 billion (2003 figures).


Company's innovations
The first wristwatch with an automatically changing date on the dial (Rolex Datejust, 1945)
The first wristwatch with an automatically changing day and date on the dial (Rolex Day-Date)
The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual Submariner,
1953)
The first wristwatch to show two time zones at once (Rolex GMT Master, 1954)
The first watchmaker to earn chronometer certification for a wristwatch


Watch Models

Rolex has three watch lines: Oyster Perpetual, Professional and Cellini (the Cellini line is
Rolex's line of 'dressy' watches) and the primary bracelets for the Oyster line are named Jubilee,
Oyster and President.


Rolex watches are frequently counterfeited, often illegally sold on the street and online.


Sales Data

Oyster Perpetual, Professional, Cellini

2007 21000 1900 18000

2008 21500 1900 18500

2009 19500 1850 17000

				
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posted:11/20/2011
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