Channel Textlink
Last Updated - June 23, 2010
Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy
Ad Specifications
1. Content Module
Available in: Autos and Health & Fitness
Creatives:
1. Header Text
1. 44-character header is non-wrappable
2. 9 pt. font
2. Scrolling Text Links
1. 2 sets of 4 scrolling links
2. 25 characters/line
3. 9 pt. font
3. Logo
1. 88x31, 3k max, GIF/JPEG
2. Clickable
4. Optional background image or color
1. Optional background image or color must appear beneath all other components. Color of background is
client-specified from standard color picker (default = white).
2. Background image is non-clickable
Additional Specifications:
Ad opens into new browser.
15k total ad weight
Text modification available:
o Color (default = black)
o Bold (default = non-bolded)
o Italic (default = non-italic)
Client may choose alignment:
o Right & Vertically-Centered Alignment
o Right & Bottom Alignment
Alt Text Limit: 65 characters
Click-thru URL Limit: 400 characters
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2. 180x150 Content Module (Non-scrolling)
Available in: MSN Money
1. 15k total ad weight
2. Ad opens into new browser.
3. Text
a. 44-character header is wrappable
b. 4 links
25 characters max
9 pt. font
Text modification available:
Color (default = black)
Bold (default = non-bolded)
Italic (default = non-italic)
4. Logo:
a. 88x31 logo. 3k max weight, GIF or JPG only
b. Click through URL
5. Optional background image or color:
a. 180x150, 5k max weight, GIF or JPG only
b. Image must appear beneath all other components. Color of background is
client-specified from standard color picker (default = white).
c. Background image is non-clickable
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3. 300x125 MSN Money Content Module
Available in: MSN Money
1. File Size
1. 15k total ad weight
2. Text
1. Headline - Bold
1. 25 Characters Max
2. Color=Black (HEX #000000. RGB 0,0,0)
3. Font Face = Ariel
4. Font Size = 9 pt
5. Font Weight = bold
2. Partner Links
1. 40 characters max (up to 3 links can be provided)*
1. *Total character count cannot be greater than 114. Capital letters count as 1.5 character
2. Click through URL for each link - URL limit 450 Characters
3. Ad Opens into new browser window
4. Color = Blue (HEX #07519A, RGB 7,81,154)
5. Font Face = Ariel
6. Font Size = 9 pt
7. Font Weight = Normal
3. Image
1. 160x33, 5k max, GIF or JPG only
2. Click through URL limit: 450 characters
3. Ad Opens into new browser window
4. Border
1. Gray (HEX #C0C0C0, RGB 192, 192, 192)
5. Header Background
1. Yellow (HEX #FFF7BB, RGB 255, 247, 187)
6. Sample URL:
1. MSN Money Banking Homepage: http://moneycentral.msn.com/banking/home.asp
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3. MSNBC Retail Module
15k total ad weight
44-character header is wrappable
4 Text links 25 characters per link wrappable
o 9 pt. font
o Text modification available:
Color (default = black)
Bold (default = non-bolded)
Italic (default = non-italic)
88x31 OR 100x100 logo should be clickable
Ad opens into new browser.
Contact Christopher Morris with all questions and approvals needed
Creatives:
Header Text
Microsoft Third Party
Flash File
Width Height Text Length File Weight Served File Served File
Weight
Types Types
44 characters
n/a n/a 0k n/a Text n/a
including spaces
Textlinks
Microsoft Third Party
Flash File
Width Height Text Length File Weight Served File Served File
Weight
Types Types
25
n/a n/a 0k n/a Text n/a
characters/line
Logo (one OR the other, not both)
Microsoft Third Party
Flash File
Width Height Text Length File Weight Served File Served File
Weight
Types Types
88 31 n/a 3k n/a GIF, JPEG None
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100 100 n/a 5k n/a GIF, JPEG None
Example
Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines
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