As Software as a Service (SaaS) adoption has grown exponentially over the
last few years, many customers using hosted applications have started
asking the SaaS application vendors to provide data integration and
connectivity capabilities. For various reasons, mainly driven by business
needs, customers are looking to tightly integrate their data in the SaaS
app with their on-premises back-end systems and databases. In recent
months companies have encountered an increasing demand from our customers
for easy, fast and flexible SaaS integration solutions. Primarily these
have centered around integration requirements from customers using
Salesforce and NetSuite applications but now we see other SaaS apps as
well as the whole market experiences growing adoption.
We have had numerous discussions with a number of SaaS vendors who are
looking at how should they approach this whole issue of integration. It
definitely seems to surprise the SaaS companies as they have mainly
focused on creating the best, feature-rich application they could and
have not given much thought to integrating the customer data with their
internal systems. Here are the key elements of advice we offer to
these SaaS vendors: · As with any other business issue, approach SaaS
Integration as a STRATEGY and not a tactic. · This means have an
end goal in mind in terms of where you want to be with your integration
capabilities and address the immediate customer need in a way (tactic)
that puts you on path for that end goal. · Address this need and grow
your capabilities in an incremental but multi-phased approach. ·
Bring in the experts since Integration is tough, difficult and
complex. In terms of options available to SaaS vendors, Adeptia
offers the following framework: · Option A: SaaS vendor provides
integration services · Option B: SaaS vendor publishes XML/Web
Services interface · Option C: SaaS vendor refers customers to
Certified Partners Author is Internet Marketing professional,
presently working with Adeptia, one of the leading enterprise software
company offering business process management (BPM) software, data
integration, data mapping software over the globe. For more
information about SaaS Integration Please download Integration
Accelerator for SalesForce online
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