Entrepreneurs Guide To Patents,
Copyrights, Trademarks, Trade
Secrets by Gilbert Guide
Excellent Coverage Of The Subject Matter
Clear, comprehensive advice from an intellectual property lawyer --for
every artist, inventor, and small business owner.
Today, virtually all companies, artists, and innovators run the risk of
losing their competititve edge-and big money-by not adequately
safeguarding their intellectual property. Written by an expert in intellectual
property law, this is the first book to address the full range of legal
protections available-patents, copyrights, trademarks, trade secrets, and
licensing-with innovative information you wont find elsewhere, including:
€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite
entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including
YOUVE GOT MAIL!
The Entrepreneurs Guide to Patents, Copyrights, Trademarks, Trade
Secrets and Licensing is the definitive guide for the entrepreneur and
innovator who is ready to protect what he or she has created-a
This is a wonderful book. For starters, it's well written, nicely organized,
and easy to read. Just as important, it's targeted to entrepreneur s and
does a great job of focusing on the issues that relate to starting and
growing a new business venture -- rather than simply covering the
technicalities of patent drafting, for example.
Perhaps the most valuable contribution this book can make for mo st
entrepreneurs, especially those involved in technology -based ventures, is
that it provides a strong foundation for conversations with an attorney. At
the end of the day, most of us rely on the expert counsel of a patent
attorney (or corporate attorney specializing in licensing transactions, for
example). Being prepared to ask the right questions, present the relevant
information, etc. is invaluable. It is also cost-effective. Beyond the simple
fact that you'll learn a lot by reading this book, if you're using (paying for)
patent counsel in any US city this book will pay for itself in about 10
minutes or less.
Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New
Business Venture
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