ADVERTISING FOR
LEAD GENERATION
Fish with a big Net
EFFECTIVE MARKETING GETS THE PHONE TO RING
If people notice me and I get their attention, they will call. This is the traditional way most of
your competitors advertise real estate.
The real purpose of marketing is to get Buyers and Sellers to raise their hand – to generate
leads.
Your marketing needs to generate lots of qualified Buyer and Seller leads at a low cost to
you.
The purpose of marketing is not to promote yourself but rather to get potential Buyers and
sellers to call you and they will only call, if you have something that they want.
FOCUS ON WHAT IS IN IT FOR THE BUYER AND SELLER
Advertisements such as “Two bedroom apartment for sale in downtown area” would
only appeal to a very small group of people. If they don’t like the property or are
currently not looking, they will not call you.
Stop fishing with a small hook!
1. Place ads that will interest a wide variety of Buyers and Sellers by using the
advertisements we have created for you in this section
2. Give this group a real reason to call you first – put yourself in the forefront of their
minds by offering solutions
3. Examples are “Stop paying rent and own your own Home. Free Report shows you
how! Call hotline number.” “How to sell your Home without using a Real Estate agent.
Free Report shows you how! Call hotline number”. “How to Avoid the 9 Common
Buyer mistakes” etc.
4. Drive them to call your recorded Hotline number
5. Have a script on your hotline number in place
6. Capture their contact details whenever you can and put them into your database
7. Follow up on each lead and use the scripts that we offer you in the segment “Leading
your sales Associates”
8. Create your websites in such a way that they capture leads
9. In this segment you will find samples of Lead Generating Websites- also known as
Stealth Sites. Their purpose is to generate leads and populate your database
10. Study the industry and find innovative ways of websites driving leads
11. You must practice scripts each month with your Sales Associates and your front desk
person